real time marketing & actionable insights
TRANSCRIPT
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Real Time Marketing & Actionable Insights
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CONTEXTO SOCIAL DE FEEDBACK !
!
MÍDIAS SOCIAIS
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maiorCOMPLEXIDADE
NA TOMADAdeDecisão
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InsightsACTIONABLE
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Continuidade Campanhas
Alpha audience Blogueiros
Dados úteis "Bando" de dados
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InvestigandoA FORÇAdo
paraINSIGHTchegar à
Ação!
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Os porquês
As emoções fortes
Tendências
Tensões e heróis
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INSIGHT IDEIA AÇÃO MENSURÁVEL
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Resposta do Grupo Publicis a esse contexto.
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Insights Machine Personalização da metodologia ao cliente
Comunicação fluída e real time
Time alinhado, sem silos
Objetivos e métricas claras
Cliente e agência atuando juntos
Agilidade na tomada de decisão
1 32
4 5 6 7
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Vick Campanha
#ZzzQuil
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Resultado Campanha Carmin
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Newsdesk Pan-Americamo
Toronto
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Newsdesk Campanha #ChameNatura
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Newsdesk Campanha
#ChameNatura
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Toyota pelo Olhar das Pessoas
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Mudar o mindset do time (interno e externo) !
Partir do insight do cliente (people centric) !
Abrir espaço para uma nova solução de negócio (equipe, timing e custo) !
Senioridade e preparo técnico para decisões rápidas
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Obrigada! Cinara Mourahttps://br.linkedin.com/in/mouracinara
!
Luciana Bazanellahttps://www.linkedin.com/in/lubazanella
twitter.com/mouracinara twitter.com/lubazanellahttps://www.facebook.com/mouracinara https://www.facebook.com/lbazanella