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RealtimeContentInsightsGuide

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Table of Contents

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Overview

Optimization

Frequently Asked Questions

Your Content Performance

Trends in Your Region

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Overview

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RCI’s “Newsroom View” feature, which displays in full screen real-time data from your top articles.

Our objective in creating RCI is to help you better understand which of your content is resonating, where content can be improved and to provide insights on potential content creation opportunities.

What is Realtime Content Insights?The Realtime Content Insights (RCI) tool was designed to simplify consumption of realtime data found in Google Analytics with the goal of supporting content distribution and creation decisions. All of the data presented revolves around what is currently happening on your site and what’s trending across the web.

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There are two key areas that are displayed on two separate tabs within RCI:

What can I specifically learn from RCI to make these decisions?

Your content performanceA view where we present all of the content that is trending on your publication. Here you’re able to see a number of things, including: how many readers are currently on your page, what content they are currently reading and where are they coming from per geography (country, region, city) and referral source.

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Trends in your regionWe created this section to help you understand what’s trending on Google Trends and on Twitter in your region (based on where you’re receiving the most traffic). You can see which of your content is trending and how it compares to what’s trending in the market.

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I noticed you just released a new version of RCI. What’s new in this version of RCI?

• Interest over time

• Related topics

• Related queries

RCI is completely free to use. All that is necessary is to have a Google account associated with Google Analytics (standard or 360 version) implemented on your publication.

RCI 1.1 now has an event module where we’ll highlight specific global events where you can see the following:

What do I need to use RCI?

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• The Google Trends widget no longers pulls from the Daily Search Trends but from Realtime Search Trends and can now be filtered by categories including business, entertainment, health, science/technology, sports and top stories.

• You can now filter out your homepage from the newsroom view

• Clicking on the fields of the Twitter API setup will populate the key you previously entered to simplify the connection

• You can now bookmark your RCI URL so you don’t have to reselect your Google Analytics account every time you use RCI

• Error message and guidelines when you don’t see your image appear in the newsroom view

• Minor bug fixes

RCI 1.1 also includes several updates that will make it even easier to use:

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OptimizationThings to consider to improve

distribution and content creation

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Things to consider • If you notice that you’re pacing behind, this may be a good opportunity to release more content or promote content to drive visits.

• If you’re pacing ahead, you may want to wait to release content that isn’t imperative for the day.

DashboardThe dashboard view on the left shows how you are pacing in page views for the day vs, your average for the past week. Your daily average is estimated from your total overall visits over the last 7 days.

Your Content Performance

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Newsroom ViewThe newsroom view was built to provide a visual of all articles that are currently trending on your publication. In full screen mode, it can be used as a display to ensure that the entire newsroom is aware of what is trending in any given moment and to drive further newsroom involvement.

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Top Articles & Traffic SourcesThese two sections show which of your articles are driving the most real time readers and page views for the last 30 minutes. It also shows you where your users are coming from based on location and referral sources.

Things to consider • Take a look at your top traffic sources by location and referral source. Does this line up with what you typically see?

• Select a specific article to see the breakdown by location and referral source.

• If you see that a specific traffic source is doing especially well for you, is there something in the article content that you can replicate? Should you distribute / promote this article on other platforms?

• If you see that a specific traffic source is doing worse than expected, is there something that you want to modify in the article content?

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Within this section, we show you which searches are currently trending in realtime. You can further break down these searches into categories that include the following: business, entertainment, health, science/technology, sports and top stories. You can also modify which country to focus on by using the filter at the top.

Realtime Search Trends

Things to consider • Take a look at the content that is currently trending in a category and country that you serve. Is there content that aligns with what your users rely on you for?

• How does what’s trending in search align with your top articles? Are there content gaps you could potentially fill?

Trends in Your Region

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Things to consider • Take a look at the content that is currently trending in a country and city that you serve. Is there content in there that aligns with what your users rely on you for?

• How does what’s trending on Twitter align with your top articles? Are there content gaps you could potentially fill?

Here we show you what people are talking about and which hashtags are trending on Twitter. You can also modify which country to focus on by using the filter at the top or the city filter specifically for Twitter.

Hourly Twitter Trends

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Things to consider • Search Trends tell you what users are looking for. Twitter trends focus on what users are discussing and Top articles show you what users are reading on your site.

• Do you see similarities?

• Are you maximizing content creation opportunities?

Within this box, we show you the articles that the users from the country and/or city you’ve selected are currently reading on your site. This defaults to to your top market (where you’re seeing the most traffic).

Top Articles

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Things to consider • Are the events in the list relevant to content you normally produce?

• Is interest growing and relevant today?

• What other questions are users asking? Can you create content to fill this need?

• What topics are related? Is there an opportunity to fill a need associated with the topic?

This is a new module that will provide you with search insights for predetermined events (these events will be updated regularly). Insights include:

• Interest over time

• Related topics

• Related queries

These insight can be found by selecting the key events drop down at the top within ‘trends in your region.’

Trending Topic

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FrequentlyAsked

Questions

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This is likely occurring because you’re not logged in with a Google account that is associated with a Google Analytics account. To fix this,

1. Log out of your current account.

2. Log back in with a Google account associated with the Google Analytics you would like to use RCI with.

This can be done by using the toggle filter found at the top right of the ‘your content performance’ section.

This can happen for two reasons:

1. We couldn’t identify your full URL in order to extract the image from each article. Your domain needs to be populated in Google Analytics correctly. You can set Google Analytics to include the full URL in your reports by creating a filter. You can find instructions here (no development required): https://support.google.com/analytics/answer/1012243?hl=en

2. You probably don’t have an Open Graph (OG) image tag in place on the specific page (og:image). An OG image tag gives us the ability to detect the image on the page to be used for the newsroom view. You can find more information on implementation here: https://developers.google.com/web/fundamentals/discovery/social-discovery

Why am I not seeing any data when accessing RCI?

I would like to remove myhomepage from the newsroom view. How do I do this?

Why aren’t my article images loading in the newsroom view?

This is not possible due to limitations in the Google Search trends API. There is no plan at the moment to make this available.

Can I filter Search trends down to city or region?

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Sign up for a developer account here: https://developer.twitter.com/en/application/use-case

Once you have an account, follow the below steps to generate access tokens for an existing Twitter app:

1. Login to your Twitter account on developer.twitter.com.

2. Navigate to the Twitter app dashboard and open the Twitter app for which you would like to generate access tokens.

3. Navigate to the “Keys and Tokens” page.

4. Select ‘Create’ under the “Access token & access token secret” section.

How do I obtain a Twitter API key to use Twitter trends?

RCI refreshes every 3 minutes if you turn the feature on by clicking the button at the top right. By default, auto refreshing is turned off.

No, autocomplete (for Google Chrome) is now supported for the API fields. Once you have inputted this once, you just need to click on the field to populate each API key.

No, once you’ve selected your Google Analytics account and populated RCI with your data, you can bookmark the URL generated or share the URL so that you can automatically load up your data when you use the RCI tool. This URL can also be shared with other users as long as they are authorized to access this Google Analytics account.

I don’t want RCI to refresh

Do I need to enter my Twittercredentials every time?

Do I have to select my Google Analytics account every time?