New Penn Financial:A Whole New Level of Service

What you are about to experience is a cutting-edge marketing platform designed to build and nurture a personal

relationship… together.

This is what I proudly call A Whole New Level of Service:

• COMPREHENSIVE MARKETING PLATFORM

• IN PROCESS VIDEOS• MORTGAGES UNDER

MANAGEMENT• MARKETS IN A MINUTE• PRE-PURCHASE COMMUNICATION• EDUCATIONAL MATERIALS

• CLIENT GREETINGS• CALCULATORS• “JUST LISTED” ALERTS FROM YOUR

DATABASE

I am not your ordinary Mortgage Professional.

Comprehensive Marketing Platform

New Penn Financial®Provides Innovative Marketing Solutions

Our cutting-edge marketingapproach to Internet, E-mail,

and Conventional Marketing isdesigned to easily help us builda lasting, personal relationshipwith each of our homeowners.

In Process Videos

AT NEW PENN FINANCIAL,we understand that buyers may become worried about the

purchase process even while loan officers and real estate agents are working steadily behind the scenes.

In Process Videos

CHALLENGE:Homebuyers need to know what’s going on in the loan process, feel connected to their team of professionals and understand steps they can take while they wait for closing.

SOLUTION:New Penn Financial emails a series of “Welcome to the Mortgage Process” videos at different stages of the loan process. These lighthearted videos keep clients informed and aware of next steps.

In Process Videos

WHAT THIS MEANS:• EDUCATED HOMEBUYERS: Our clients know where their

applications are in the mortgage process and they understand the actions they should be taking (or avoiding, in some cases) as things move forward.

• TEAM APPROACH: They see us working together on their behalf.

• A FUN PROCESS: As a bonus, we introduce a little bit of levity into what can be a stressful time.

• FEEDBACK: The videos even have a “thumbs up” button so buyers can let us know what they think of the job we’re doing.

Mortgages Under Management

AT NEW PENN FINANCIAL,we understand that our Partners in Success are looking for more than just rate sheets and customer service. In that spirit, we are proud to introduce another innovation that you’re going to love.

Mortgages Under Management

CHALLENGE:We noticed that financial professionals traditionally do a better job than mortgage professionals at counseling clients on how assets are performing against market conditions.

SOLUTION:Effective immediately, New Penn Financial is opening up its Mortgages Under Management service to its valued clients and friends.

Together, we can show the local community whatmakes us unique – one customer at a time.

Mortgages Under Management

WHAT THIS MEANS:Since we proactively track market conditions, your clients will never have to guess if they’re in the right loan again. The solution is two-fold:• BI-ANNUAL MORTGAGE UPDATES: Every 6 months, we conduct an

analysis for each client and communicate the results in an easy-to-understand summary. This valuable service is provided free of charge.

• OPPORTUNITY ALERTS: We’ll also establish a preset rate and payment savings target for each client. In the case that mortgage rates drop unexpectedly, New Penn Financial will notify the client immediately with an action plan that’s right for them.

• DEEPENING RELATIONSHIPS: For our elite Partners in Success, we’re also happy to enroll friends and prospects into our Mortgages Under Management program – at no cost. We didn’t think it was right to show this level of service to clients only.

Markets in a Minute

YOU’RE BUSYkeeping up with your work. Who has time to keep up with the

economy, too?

Markets in a Minute

CHALLENGE:Tracking changes in the markets so you can answer client questions.

SOLUTION:Quick weekly updates on interest rates, economic conditions and the housing market.

Markets in a Minute

WHAT THIS MEANS:• TIMELY UPDATES: I will send you The Markets in a Minute update

toward the end of each week so you’re armed with current information as you move into your busiest time.

• QUICK READS: The newsletter contains read-at-a-glance gauges to show rate movement and brief bullet points with updates on financial and housing industry news.

• SMILES: We even include a G-rated joke just to make you smile (or groan if it’s too corny).

Pre-Purchase Communication

EVERYONE KNOWSthat all home lookers do not become home buyers.

Sometimes, the lookers who start with us may become buyers with someone else.

Pre-Purchase Communication

CHALLENGE:Transforming a “looker” into a client and a raving fan.

SOLUTION:After you send a client our way, we set them on a cobranded, pre-purchase email campaign.

Pre-Purchase Communication

WHAT THIS MEANS:• TOP-OF-MIND TEAM: Through regular cobranded emails, our

prospects see us working together for them even before they buy, and they’re likely to remember us at decision time.

• EDUCATED BUYERS: Our educational emails teach the prospect some DOs and DON’Ts of maintaining their credit and buying a home.

• ENGAGED PROSPECTS: Many of our emails contain fun online quizzes to get our prospects actively involved in the learning process. We do more than lecture—we engage!

Educational Materials

SOMETIMES, POTENTIAL BUYERS NEED HELPnavigating the purchase process. They may even contact you to

start a home search when they aren’t prepared at all.

Educational Materials

CHALLENGE:Prospective clients may not have made the financial preparations to purchase a home, or they may not understand the process. They may even need help determining whether “this” is a good time to buy.

SOLUTION:New Penn Financial has a full library of cobrandable, printable flyers and informational emails to educate our clients and keep in touch at every stage, from dreaming to looking, to closing and beyond.

Educational Materials

WHAT THIS MEANS:• EDUCATED BUYERS: Homebuyers have LOTS of questions,

and our materials contain LOTS of easily shared answers!• BROAD-BASED CONTENT: From explanations of common

acronyms to historical trend analysis to details of specific loan programs, our materials contain trustworthy information for those who are new to the process and more seasoned clients.

• ESTABLISHED EXPERTISE: Because we’re on top of the educational content, our clients will see us as the experts who can and will answer their questions.

Client Greetings

CLIENTS AND PROSPECTS LIKE TO BE KNOWN–not just as a home sale or a loan application, but as our

neighbors and friends.

Client Greetings

CHALLENGE:It’s difficult to remember clients’ special days and maintain personal contact for years after a closing.

SOLUTION:Before they buy, during the process and long after our clients have settled into their homes, we mark birthdays, holidays and loan anniversaries with co-branded email greeting campaigns.

Client Greetings

WHAT THIS MEANS:• PERSONALIZED SERVICE: Of course, all email greetings

address the recipient personally. Even the occasional video greeting addresses our clients by name.

• TOP-OF-MIND TEAM: With regular communication from us, our clients will remember us, they’ll view us as a team, and they’ll know how to contact us.

• MORE SMILES: Our messaging is thoughtful, sincere and, when appropriate, fun. Clients will look forward to receiving our unique greetings.

Calculators

YOU WANT TO FEEL CONFIDENTthat your clients will be successful homeowners with a mortgage

that works as well for them as the home you’ve helped them select.

Calculators

CHALLENGE:Home buyers often have one particular loan type in mind. In reality, that option may not be the one that minimizes their true cost of owning or most easily enables their purchase.

SOLUTION:Our online mortgage calculators provide the client personalized comparisons of the costs and benefits of multiple loan options.

Calculators

WHAT THIS MEANS:• BUYER EMPOWERMENT: When buyers are well informed

and have carefully considered their financing options, they feel more confident in the entire transaction.

• HOMEOWNER SUCCESS: Calculators often open conversations about potential future challenges, resulting in mortgage decisions that are more likely to meet clients’ long-term needs.

• REPEAT BUYERS: Informed, knowledgeable buyers are likely to be in a financial position to purchase a home again—and to enjoy the process enough to do so!

“Just Listed” Alerts from Your Database

HOW MANY TIMES HAVE YOUclosed a deal with a client, only to drive through their

neighborhood a few years later to see a “For Sale” sign in front of their house with a different Real Estate agent’s name on it? At

New Penn Financial we understand this is one of the most frustrating things that can happen to us in the industry.

“Just Listed” Alerts from Your Database

CHALLENGE:You have done all of the right things to try to keep in touch with your database over the years, but a competitor won the business when it was time for your client to re-enter the market. How do you pinpoint exactly when a client is ready to make another transaction and ensure you are top of mind with them at the right time?

SOLUTION:New Penn Financial has a custom solution that monitors the internet for listings as they appear. We look at search engines, FSBO sites, and other industry specific listing sites for new listings with addresses that match someone in your database. We can now tell you when any of your past clients list their home for sale.

“Just Listed” Alerts from Your Database

WHAT THIS MEANS:For FSBO deals, it allows you the unique sales opportunity of picking up the phone and calling your client to re-sell them on the benefits of using a Real Estate agent early on in the sales cycle. If they have already contracted with another agent, it allows you the opportunity to find out why they didn’t use you again and also see if they have a Real Estate agent to help them find a new home (they are moving after all). These data give you more ammunition when you make that initial phone call than you have ever had before. This “Just Listed” alert service is another great benefit of doing business with New Penn Financial.

THANK YOU.