Social Media in RecruitmentKate Stone, Manager, NFSA OnlineTwitter: @kate__stone

@NFSAonline

Government

Canberra

200+ employees

Transformational agenda

… excite curiosity & inspire creativity through online access to Australian audiovisual heritage

… excite curiosity & inspire creativity through open and online access to Australian audiovisual heritage

You can’t put that online, it should only be seen in a

cinema!

… excite curiosity & inspire creativity through open and online access to Australian audiovisual heritage

Why can’t I view whole films on your

website?!

You can’t put that online, it should only be seen in a

cinema!

… excite curiosity & inspire creativity through open and online access to Australian audiovisual heritage

Why can’t I view whole films on your

website?!

You can’t put that online, it should only be seen in a

cinema!Can I use this in my mash up?

… excite curiosity & inspire creativity through open and online access to Australian audiovisual heritage

Disclaimers:

These are my views, not necessarily those of the NFSA.

These are the views of a manager, not a recruitment pro (no fancy stats or RoI strategies).

Why social media recruitment is worthwhile

1.

Build social media capacity beyond your web team

2.

Improve chance of successful recruitment through

2-way access to more information

3.

Increase your resources

Reason #1

Build social media capacity across the organisation

SOCIAL MEDIA IS A

BUSINESS COMMUNICATION TOOL

It represents wider social change that we need to acknowledge and be part of.

NON DISCRETIONARY

SOCIAL MEDIA RELATED CHANGE :

… increased expectations of transparency

… increased expectations of interaction

… increased time spent on social media

(by 82% pa according to Nielsen)

… shop, socialise and look for work

We’re real people

We’re accessible and

responsive

We share our expertise

And we’re hiring expertise

Tools of trade

Tools of trade for all professionals

+

transparency

accessibility

communicating our value

sharing our knowledge

=

Why social media recruitment is worthwhile

Reason #2

Better chance of finding the right candidate

More informed choices for candidates and employers

Better chance of finding the right candidate

specialist networks and online communities

Why social media recruitment is worthwhile

Reason #3

Increase your resources

Pro am collaborations with people formerly known as audiences

Cultural Disintermediation

Crowd Sourcing

A trillion hours a year for crowd sourcing

Crowd Sourcing

National Library of Australia – The Australian newspapers projectText correction of character recognition errors in digitised newspapersIn one year users had corrected 20 million lines of textAlso added tags to increase quality of information

Crowd Sourcing - motivators

Users cited: Enjoyment, interesting and fun, personal goals, group outcome. Work that matters in the big picture.

Using social media for recruitment

1.

Builds social media capacity beyond your web team

2.

Improves chance of successful recruitment through 2-way access to more information

3.

Increases your resources

Thank you