reasons to become a crs designee & attend crs 210

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REASONS TO BECOME A CRS DESIGNEE & ATTEND CRS 210

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Page 1: REASONS TO BECOME A CRS DESIGNEE & ATTEND CRS 210

REASONS TO BECOME A CRS

DESIGNEE&

ATTEND CRS 210

Page 2: REASONS TO BECOME A CRS DESIGNEE & ATTEND CRS 210

BUSINESS PLANNING & MARKETING

In this business there’s no denying the power of connections. Now imagine a coast to coast network of associates linked together by three little letters that sum up all the education, integrity and success its members have attained and can achieve, CRS.

THE CRS NETWORK

Page 3: REASONS TO BECOME A CRS DESIGNEE & ATTEND CRS 210

BUSINESS PLANNING & MARKETING

CRS DESIGNATION & ORGANIZATION

• The Top 3 Percent - Less than 3 percent of all licensed REALTORS® are Certified Residential Specialists

• Over 30,000 members • Largest not-for-profit affiliate of the National Association

of REALTORS®

• Created in 1976 as the first organization to train sales agents

Page 4: REASONS TO BECOME A CRS DESIGNEE & ATTEND CRS 210

BUSINESS PLANNING & MARKETING

• The Symbol of Excellence • The most rigorous residential designation• Earning the CRS requires completing comprehensive

educational requirements, as well as providing a proven track record of sales that are above average.

THE CRS DESIGNATION IS:

Page 5: REASONS TO BECOME A CRS DESIGNEE & ATTEND CRS 210

BUSINESS PLANNING & MARKETING

INCOME COMPARISON

In 2012, CRS Designees earned an average of $90,000 annually, nearly three times more than the $28,700 the average REALTOR® selling residential real estate earned.

Page 6: REASONS TO BECOME A CRS DESIGNEE & ATTEND CRS 210

BUSINESS PLANNING & MARKETING

TRANSACTION COMPARISON

• In 2012, CRS Designees completed an average of 18 transactions per year with average gross sales of $3.5 million annually.

• REALTORS ® who worked in 2012 as sales agents without the CRS Designation completed an average of 9 transactions annually with average gross sales of $1 million per year.

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Page 7: REASONS TO BECOME A CRS DESIGNEE & ATTEND CRS 210

BUSINESS PLANNING & MARKETING

MEMBER BENEFITS ALL MEMBERS RECEIVE…

Page 8: REASONS TO BECOME A CRS DESIGNEE & ATTEND CRS 210

BUSINESS PLANNING & MARKETING

MEMBER BENEFITS CONTINUED…

CLIENT REFERRALS

Page 9: REASONS TO BECOME A CRS DESIGNEE & ATTEND CRS 210

BUSINESS PLANNING & MARKETING

MEMBER BENEFITS CONTINUED…

Page 10: REASONS TO BECOME A CRS DESIGNEE & ATTEND CRS 210

BUSINESS PLANNING & MARKETING

BROKER BENEFITS Why should your agents earn the CRS?

• CRS Designees earn higher incomes, which boosts your bottom line

• CRS Designees receive better training, so you have less liability and risk

• CRS Designees are more professional, which reflects positively on you and your company

• CRS Designees provide better service to their clients, enhancing the image of your company

• CRS Designees are better educated through CRS Courses and learn to be better equipped to face the challenges of the market

Page 11: REASONS TO BECOME A CRS DESIGNEE & ATTEND CRS 210

BUSINESS PLANNING & MARKETING

Options Production Requirements

Option A 75 transactions within any five yearsOR

$25 million within any five years

Option B 25 transactions (with no time frame)OR

$8 million with a minimum of 10 transactions within any 2 years

Pro-Program 150 TransactionsOR

An average of $1 million per year of experience with a minimum of 40 transactions(i.e. 10 years=$10 mil, 15 years = $15 mil, 25 years=$25 mil, etc.)

Managers Directly oversee a minimum of 400 closed residential transactionsOR

Directly oversee $80 million in closed residential transactionsOR

Have 4 years of real estate management experience

DESIGNATION REQUIREMENTS

Page 12: REASONS TO BECOME A CRS DESIGNEE & ATTEND CRS 210

BUSINESS PLANNING & MARKETING

DESIGNATION REQUIREMENTS CONTINUED

Options Core Education Requirements

Elective Requirements

Option A 32 Credits,16 Credits Must Come from CRS

Classroom and CRS eLearning Courses

32 Credits

Option B 48 Credits,16 Credits Must Come from CRS

Classroom and CRS eLearning Courses

32 Credits

Pro-Program

*To qualify individuals must be licensed for a minimum of 10 years.

16 Credits,All Must Come from CRS Classroom and

CRS eLearning Courses

N/A

Managers 48 Credits,16 Credits Must Come from CRS

Classroom and CRS eLearning Courses

32 Credits

Page 13: REASONS TO BECOME A CRS DESIGNEE & ATTEND CRS 210

BUSINESS PLANNING & MARKETING

DESIGNATION REQUIREMENTS CONTINUED

A total of 32 Elective Credits are required for Managers and Options A & B.

Choose from the following additional CRS education: • CRS Classroom Courses (8-16 credits each)• National Association of REALTORS® Courses (8-16 credits each)• eLearning Courses (8 credits each)• Additional Production (8 credits)• Bachelor’s Degree OR any one of a variety of Designations (16

credits each)*Be sure to consult the Council’s website at www.crs.com for the most up-to date options and a complete list of courses.

Page 14: REASONS TO BECOME A CRS DESIGNEE & ATTEND CRS 210

BUSINESS PLANNING & MARKETING

•Teach you six ways to DOUBLE YOUR REFERRAL BUSINESS

•Show you how to BUILD AND MAINTAIN a referral-based business

•Give you five ways to RECAPTURE PAST CUSTOMERS and clients

•Teach you how to PRIORITIZE YOUR DATABASE

CRS REFERRAL COURSE (CRS 210) WILL:

Page 15: REASONS TO BECOME A CRS DESIGNEE & ATTEND CRS 210

BUSINESS PLANNING & MARKETING

“My favorite suggestion was to work with our top 100 clients. I had always felt there was business flying out the back. This class taught us practical techniques on how to work it!” - Dustine Gallagher, San Diego, CA

“As with the other CRS course, the Referral [course] centered around information that I will use in my every day business. The content was broken down well, so that I have already been able to put some changes in place.” - Maggie Stark, CRS, Lafayette, IN

“This course has shifted my direction to really focus on "A" type referrals. They must have proper care and feeding to produce the desired results. Relatives must also be shown how to provide referrals as well.” - Jerry Dobrzyn, CRS, Newark, DE

“My business is already set up to be by referral. This course helped me identify how to narrow my focus to the highest and best use of my time, energy and money.” - Gina Moore, CRS, Tucson, AZ

CRS 210 STUDENT TESTIMONIALS:

Page 16: REASONS TO BECOME A CRS DESIGNEE & ATTEND CRS 210

BUSINESS PLANNING & MARKETING

CRS 210 COURSE INFORMATION:

Date: [Insert date of course]

Location: [Insert location of course] [Insert Address]

Tuition: [Insert tuition here]

How to register: [Insert phone number, e-mail, etc. here]

Page 17: REASONS TO BECOME A CRS DESIGNEE & ATTEND CRS 210

BUSINESS PLANNING & MARKETING

So follow in the footsteps of other successful REALTORS®. Earn your CRS Designation, then

leverage the benefits that accompany the Designation to continue on your path.

Because for ambitious, hardworking residential real estate professionals, the journey never ends.

THE CRS JOURNEY NEVER ENDS

Page 18: REASONS TO BECOME A CRS DESIGNEE & ATTEND CRS 210

BUSINESS PLANNING & MARKETING

For more information on the CRS Designation, please visit

www.crs.com.

THANK YOU!