rebranding yoki
TRANSCRIPT
![Page 1: Rebranding Yoki](https://reader031.vdocuments.net/reader031/viewer/2022013111/55c0c6a5bb61eb9c198b46d9/html5/thumbnails/1.jpg)
rebranding Yoki
![Page 2: Rebranding Yoki](https://reader031.vdocuments.net/reader031/viewer/2022013111/55c0c6a5bb61eb9c198b46d9/html5/thumbnails/2.jpg)
a marca
origem japonesa
empresa brasileira
valor de mercado: R$ 2 milhões
proprietária de outras 5 marcas
linha com 620 produtos
![Page 3: Rebranding Yoki](https://reader031.vdocuments.net/reader031/viewer/2022013111/55c0c6a5bb61eb9c198b46d9/html5/thumbnails/3.jpg)
antes
![Page 4: Rebranding Yoki](https://reader031.vdocuments.net/reader031/viewer/2022013111/55c0c6a5bb61eb9c198b46d9/html5/thumbnails/4.jpg)
histórico
![Page 5: Rebranding Yoki](https://reader031.vdocuments.net/reader031/viewer/2022013111/55c0c6a5bb61eb9c198b46d9/html5/thumbnails/5.jpg)
antes
pouco respiro
antiquada
cores fechadas
![Page 6: Rebranding Yoki](https://reader031.vdocuments.net/reader031/viewer/2022013111/55c0c6a5bb61eb9c198b46d9/html5/thumbnails/6.jpg)
depois
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depois
marca espaçada
design flat
cores harmônicas
![Page 8: Rebranding Yoki](https://reader031.vdocuments.net/reader031/viewer/2022013111/55c0c6a5bb61eb9c198b46d9/html5/thumbnails/8.jpg)
aplicação monocromática
![Page 9: Rebranding Yoki](https://reader031.vdocuments.net/reader031/viewer/2022013111/55c0c6a5bb61eb9c198b46d9/html5/thumbnails/9.jpg)
comunicação
![Page 10: Rebranding Yoki](https://reader031.vdocuments.net/reader031/viewer/2022013111/55c0c6a5bb61eb9c198b46d9/html5/thumbnails/10.jpg)
embalagens
![Page 11: Rebranding Yoki](https://reader031.vdocuments.net/reader031/viewer/2022013111/55c0c6a5bb61eb9c198b46d9/html5/thumbnails/11.jpg)
papelaria
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página simples
![Page 13: Rebranding Yoki](https://reader031.vdocuments.net/reader031/viewer/2022013111/55c0c6a5bb61eb9c198b46d9/html5/thumbnails/13.jpg)
resultado
![Page 14: Rebranding Yoki](https://reader031.vdocuments.net/reader031/viewer/2022013111/55c0c6a5bb61eb9c198b46d9/html5/thumbnails/14.jpg)
resultado
marca mais amigável
aplicação mais fácil
comunicação mais abrangente
![Page 15: Rebranding Yoki](https://reader031.vdocuments.net/reader031/viewer/2022013111/55c0c6a5bb61eb9c198b46d9/html5/thumbnails/15.jpg)
obrigado
Iury FreitasCaiê Turra
Hélio MartinsAmanda Almeida