red bull (mayuri)
TRANSCRIPT
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Red bullMayuriSrivastavaJCASCKanpur
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Introduction
A well known leading energydrink and beverages brand
in the market with its positivecustomer based brand equity.
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“So How does Red bull become a leading brand in this competitive market?”
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Red bull skillfully
connected with youtharound the globe and did it
differently than anyone else.
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“How is Red bull differentiable
from the other brands?”
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Red bull designed slender
shaped cans in silver and blue
colour .
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Red bull
cans
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Unique style and size
The content on
Red bull cans was
different from
traditional soft drinks.
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“How Red bull communicated
with its customer”
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Red bull developed an
integrated marketing
communication plan to reach its target audience
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1.
Advertisements
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Red Bull jumped into an
advertisement slogan
which was "it gives
you wings“
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2.Events
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Red bull Rampage
Red bull flugtag
Red bull Crashed ice
Red bull Snow thrill
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3. Sports team
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“Red bull paid more focus on
athletes as they need an
energy drink the most”
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4. Endorsement
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”Red Bull added celebrity
endorsements and
mainstream sport athletes to
its roster of endorsements”
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Red bull
did it so
well.
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Recap• How does Red bull become a leading brand
in this competitive market?
• How is Red bull differentiable from other brands?
• How Red bull communicated with its customer so well?
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