Red Bull Partnerships

Red Bull has grown a unique and aspirational brand that is now in over 160 countries. Red Bull is known for developing unique consumer engagement activities. Activities that inspire and fascinate its audiences’ but could not be done without the help of all its many partnerships.

Partners with Red Bull can expect to:

Tap into Red Bull’s powerful network and benefit from their product awareness Reach a worldwide/variety of audiences Leverage Red Bull’s production capabilities as well as their unique events Gain high levels of media exposure and spectator numbers which will drive customer

engagement and awareness of their product Leverage Red Bulls enormous media channels including print, TV and social media reaching a

globally diverse audience

Red Bull hosts a number of unique events worldwide. The following are a few popular events as well as some of the partners that contributed to the success of the events.

Red Bull Crashed Ice

 This event is a world tour extreme sporting race (or downhill ice cross), which involves downhill skating in an urban environment, on a track which includes steep turns and high vertical drops. It is similar to ski cross and snowboard cross, except with ice skates on an ice track.

The following are the partners of the Crashed Ice Tour event held in Quebec City Quebec City Tourism – Allowing Red Bull to close a portion of the city for the track Sportsnet – televise the event Nationally Bell TVA Sports Mini GEST/EV

Red Bull Stratos

This was a one-time event that was described as a space diving project

involving Austrian skydiver Felix Baumgartner. On 14 October 2012, Baumgartner flew

approximately 39 kilometres (24 mi) into the stratosphere over New Mexico, in a helium

balloon before free falling in a pressure suit and then parachuting down to Earth. The total jump,

from leaving the capsule to landing on the ground, lasted approximately ten minutes. Reaching

1,357.64 km/h (843.6 mph), which is Mach 1.25. Baumgartner broke the sound barrier on his

descent, thus becoming the first human to do so without any form of engine power.

The following were the mission partners of the Stratos Project Zenith (Watch company) – Official timekeeper of the project Riedel (Communication Company) – Provided the entire radio communications solution

A number of companies were also listed as supporters of this project which supplied personal monitoring systems, wrist mounted altimeters and the parachute release system.

Red Bull Air Race World Championships

The Red Bull Air Race, established in 2003 and created by Red Bull, is an international series of air

races, in which competitors have to navigate a challenging obstacle course in the fastest time

possible. Pilots fly individually against the clock and have to complete tight turns through a slalom

course consisting of pylons, known as "Air Gates". The races are held mainly over water near cities,

but are also held at airfields.

The following are the partners of the Red Bull Air Race Breitling (Watch Companuy) – Official timekeeper of the races DHL (Courier Company) – Provides the shipping for materials Yaver (Mechanical Engineer) – Engineers the plane angines Cirrus Aircraft (Aircraft manufacturer)– Provides the planes X-Bionic (Clothing Company)- Designed the pilot suits Hamilton (Watch Company) Martzell (Propeller Manufacture Company)

Parachute Release System

http://en.wikipedia.org/

http://www.redbullmediahouse.com/

http://www.redbullcrashedice.com/

http://www.redbullairrace.com/

http://www.redbullstratos.com/