redarrow ministries 2010-2011 marketing
DESCRIPTION
This is an overview of the marketing Maria Bowater has done for RedArrow Ministries within the past year.TRANSCRIPT
ARE YOU ON THE RIGHT ROAD?
Fall 2010 Marketing Campaign
Attendance prior to the campaign: 80-100Attendance after the campaign: 120
Media used:7 print ads in local paper,3 6x11 direct mail postcards,Facebook, & Website
ARE YOU ON THE RIGHT ROAD?
EASTER EGG HUNT
Spring 2011 Marketing Campaign
Attendance prior to the campaign: 120-140Attendance after the campaign: 160-170
Media used:3 6x11 direct mail postcardsFacebookRedArrow Ministries Website
EASTER EGG HUNT
At the Easter Egg Hunt each child collected 5 empty eggs. They handed them in for abag of candy that included the following promotional materials. In order toencourage people to actually take the time to look at the materials, we hid 20 goldentickets in the bags. The golden tickets were the same size and weight as the othermaterials. Find a golden ticket, win a great prize!
EASTER EGG HUNT
Spring 2011 Marketing Campaign
480 children participated in our Easter Egg Hunt and received the following postcards.
SHOVEL READY JOBS!
Volunteer Recruitment Campaign
Before this campaign: 30 volunteersAfter this campaign: 94 volunteers
JOIN THE JOURNEY
Faith Development Campaign
Before this campaign: 1. 40 people attended our membership class
After this campaign: 1. an additional 30 people attended our membership class2. 21 people are involved in a discipleship group3. 30 people are signed up for a small group4. Many individuals are using our GPS: spiritual growth tracker.
2010-2011 EVENTS
Community “Fishing Pool” Events
We usually experience 2-10 families that visit our worship services as a result of our events.
This years events included: Sponsoring/Attending K-Wings GameBig Game BashEaster Egg HuntKite Day & CookoutMulti-Family Yard SaleMulti-church Community Vacation Bible School
Events yet to come: 2 day Food Drive for local Food PantryPaw Paw’s Wine and Harvest Festival9.11 Community Worship Service
THANK YOU!
Thank you for your interest in our marketing projects. All materials were developed, designed and created by Maria L. Bowater and may not be reproduced without her permission.