redbird presentation
TRANSCRIPT
Social Media 101
We’ll cover
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We’ll cover . . .
Big principles of social media
6 elements of every platform + Twitter demo
How to find your #tribe
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4 Kidney Squad + QA
Two principles to help guide you.
Find your tribe.
Share or create things you (and your tribe) will find interesting or helpful.
We’ll cover Immortal Organ Donors
The 6 elements of every social platform.
We’ll cover The 6 Elements of Every Platform
• The Feed • Friends, followers, fans – people • The Like • The Share • Talking to someone • Groups and Communities
We’ll cover Twitter Demo of these 6 elements
• Create an account • How to login (desktop or mobile)• The feed • Find interesting people to follow• Create your first tweet (with a link, photo, hashtag, @ sign) • Retweet someone you like• Find a community
#How to find your tribe
The four social media personality types
We’ll cover Connectors & Joiners . . .
You’d rather talk to family and friends online than strangers.
You like to build your social circle.
You are interested in what your family and friends are doing.
We’ll cover Connectors & Joiners will like . . .
We’ll cover Creators & Influencers . . .
You like creating (a blog interests you, as a reader or a writer).
You like finding people like you, debating with like-minded people.
You want to share your ideas and contribute to knowledge.
We’ll cover Creators & Influencers will like . . .
We’ll cover Collectors & Sharers . . .
You collect more than you create.
You like sharing (photos, recipes, interesting quotes).
You like meeting new people and connecting around common interests.
We’ll cover Collectors & Sharers will like . . .
We’ll cover Community Builders
You think the comment section is better than the article.
You are a co-creator and don’t always need credit for your ideas.
You like creating and knowing the secret rules.
We’ll cover Community Builders will like . . .
Quick overview of the big 6 platforms.
We’ll cover Twitter Purpose (Creators & Influencers)
1 Meet strangers and share interesting articles, news, local events.
We’ll cover Twitter Mechanics (Creators & Influencers)
2 The feed, the tweet, favorite, retweet, hashtag, and @ sign. Followers.
We’ll cover Google+ Purpose (Creators & Influencers)
1 Meet strangers and share interesting articles, news, local events.
We’ll cover Google+ Mechanics (Creators & Influencers)
2 The feed, post, +1, share, hashtag, and +Name sign. Also Communities & Hangouts.
We’ll cover Pinterest Purpose (Collectors & Sharers)
1 Find, collect, and share interest-based visual things.
We’ll cover Pinterest Mechanics (Collectors & Sharers)
2 The board, the pin, the repin, followers.
We’ll cover Instagram Purpose (Collectors & Sharers)
1 Take photos. Apply a filter. Share. Talk to strangers.
We’ll cover Instagram Mechanics (Collectors & Sharers)
2 The feed, like, share, hashtag, @sign. Followers.
We’ll cover Reddit Purpose (Community Builders)
1 Waste time? Meet strangers. Share anything. Connect with tiny communities. Internet democracy in all its chaos.
We’ll cover Reddit Mechanics (Community Builders)
2 The feed, comment, up & down votes, karma, and slang (NSFW, AMA). /R/Subreddits.
http://www.reddit.com/r/Vancouver
We’ll cover Notable Mentions
1 Meetup.com (Community Builders)
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Tumblr (Creators & Influencers) StumbleUpon (Collectors & Sharers)
#hashtags = tribes
We’ll cover My friend John (early 60s)
#YVR #YYJ #Health#Runchat #foodchat#agchat (meet farmers & talk about healthy food)
Google: “YOUR TOPIC + Hashtags”
Use Buzzsumo.com for easy & fun finds.
The three big things to remember today.
We’ll cover
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We covered . . .
Know your social media personality
Find people YOU like (#hashtag + search)
The feed, like, share, talking to someone, communities.
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Kidney Squad Demo
We’ll cover Kidney Squad Demo
• What is Redbird’s Alula? • How to login • Create your first post • Add a PDF, image, or video to your post • Respond to your first post • How to send a private message • How to post an event to the calendar • Checklists
