redefining your recruiting strategy planning for future trends
TRANSCRIPT
Redefining Your Recruiting Strategy
Planning for Future Trends
Today’s Presenter
Marc HornGlobal Sales ManagerADP Talent Acquisition Solutions
© Copyright 2015 ADP, LLC. Proprietary and Confidential Information.
Current Employment Trends
Unemployment – Percentage of U.S. Population
Source: Bureau of Labor Statistics, 2015
July
'14
Augus
t '14
Septe
mbe
r '14
Octo
ber '
14
Novem
ber '
14
Decem
ber '
14
Janu
ary
'15
Febru
ary
'15
Mar
ch '1
5
April '
15
May
'15
June
'15
4.85
5.25.45.65.8
66.26.4 6.2
6.15.9
5.75.8
5.65.7
5.5 5.55.4
5.55.3
Employment Trends by Industry – Over Prior Quarter
Source: Indeed, 2015
Accou
nting
Const
ruct
ion
Educa
tion
Financ
ial S
ervic
es a
nd B
ankin
g
Health
care
Hospit
ality HR IT
Man
ufac
turin
g
Med
ia
Real E
stat
eRet
ail
Trans
porta
tion
0%
5%
10%
15%
20%
25%
30%
35%
6%
18%
21%
10%
23%
20%
13%11%
19%
14%15%
10%
30%
© Copyright 2015 ADP, LLC. Proprietary and Confidential Information.
Recruiting Strategies – Current and Future Trends
The Importance of Talent Analytics
Source: Talent Management, CareerBuilder, 2015
Tools
• Under 40% of companies’ talent
acquisition functions can meet business needs
Talent Community
• 77% of the workforce is open to a new position
Mobile
• Only 36% of companies have mobile-
friendly application processes
Social Media
• 30% of companies still are not using social
media to recruit
Branding
• Branding for organzational influence yields 43% more high-
quality applicants
50%Under
of companies use Twitter and Facebook to recruit candidatesSource: Talent Management, 2015
44%of companies plan to increase hiring somewhat or significantly this yearSource: Talent Management, 2015
60%of companies are investing in big data and analytics toolsSource: Bersin by Deloitte, 2015
Current and Future Trends
How Does Your Organization Use Analytics?
• What is your current recruiting strategy?• How is your company positioned in the market?
– Glassdoor– Company reviews– Candidate surveys
• Are you taking advantage of social, mobile, and talent community recruiting?
• What technology tools are you using?– ATS– CRM– Centralized recruiting platform
• How do you track results?
© Copyright 2015 ADP, LLC. Proprietary and Confidential Information.
Talent Acquisition Tools
Talent Acquisition Tools
of organizations have done
significant statistical
analysis on their workforce
14%of
organizations are
considering only a SAAS product for their HRMS
40%
8%of HR business leaders think their organization has strong talent analytics capabilities
Source: Bersin by Deloitte, HR Decisions, Deloitte, 2015
Talent Acquisition Tools – Strategy
Examine current technology tools forinnovation or upgrades
Replace or add new recruiting
efficiencies to the system
Train and engage recruiters and
candidates
© Copyright 2015 ADP, LLC. Proprietary and Confidential Information.
Employer Branding
Employer Branding
Likelihood of turnover is reduced to
among organizations with a strong company culture
13%Source: Columbia University, 20152/3
of jobseekers say diversity is important to them when looking for a new roleSource: Glassdoor, 2015
Only
of recruiters create and promote their employer brand
28%Source: Aberdeen, 2014
Employer Branding – Strategy
Development
Social Media/ Mobile Technology
Deploy Communications
Making the most of your employment brand marketing and communications.
Define the strategic vision for career site functionality, building on
existing brand Build out appropriate channels to
enhance communications
Send newly developed messages
throughout all channels
© Copyright 2015 ADP, LLC. Proprietary and Confidential Information.
Social Media
Social Media
• Social media has had a game-changing impact on how companies source and recruit critical talent across all industries
55% of recruiters say they have changed their mind about a candidate based on social media posts
70% of companies are using social media to recruit
93% of recruiters are likely to look at candidates’ social profiles
Source: Jobvite, 2014, Talent Management, Jobvite 2015
18
Social Media – Strategy
Demonstrate employer value proposition
Connect social media and talent communities
Communicate with potential applicants
© Copyright 2015 ADP, LLC. Proprietary and Confidential Information.
Mobile
19
Mobile
Source: Aberdeen, 2014; We Are Social, 20114
Only 29% of companies are using
mobile strategies –
but 44% plan to
6.5billion global mobile subscribers
93%Global mobile penetration is
Mobile Recruiting – Strategy
Mobile sites Tablet sites
Geo-location Text message alerts
© Copyright 2015 ADP, LLC. Proprietary and Confidential Information.
Talent Communities
Talent Community
14Talent communities can reduce time-to-fill by
46%
Candidates hired through talent communities have a
days
retention rate
Talent Community Benefits
Connect with top talent ahead of demand1Build a talent network for niche roles2Reduce the overall cost of recruiting3
Source: Ascendify, 2014
Talent Community – Strategy
Targeted Mobile-optimized Branded Career Site
Social Media: Facebook® Company
Page; Twitter, LinkedIn Discussion Group,
LinkedIn® Corporate Page; YouTube Channel
Subscribers, Blogs
Sourcing Team: Mapping
Drive traffic to mobile and web career site
Targeted opt-in text message and email
communications
Targeted Advertising(e.g. Facebook mobile)
Targeted Job Board e.g. Monster®
Content delivery through social and mobile channels
Traditional Email Market Advertising
Talent Community
Less Targeted
© Copyright 2015 ADP, LLC. Proprietary and Confidential Information.
Veteran Recruiting
Veteran Recruiting
Source: BLS, Economist, U.S. Chamber of Commerce, 2015
Last year, veteran unemployment declined to
7.2%
Almost
of new hires for federal roles are veterans
50%veterans transition back to civilian life each year
200K
Veterans change jobs
within the first three years of civilian employment
2x
Veteran Recruiting - Strategy
On-site job fairs
at military bases Military-
specific talent
communitiesTargeted recruiting strategies
28
Strategy-Building: Wrap-Up
• What tools do you have?• What results do you get from your current solution?• What tools do you lack?• What is your current solution failing to provide?
• Where are your candidates?• How are you connecting with them?• How do you measure success?
29© Copyright 2015 ADP, LLC. Proprietary and Confidential Information.
Questions?
30© Copyright 2015 ADP, LLC. Proprietary and Confidential Information.30
Thank you!Marc [email protected]