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D E S I G NS E R V I C E

I N D I G O

R E D I S C O V E R

M A N D Y

V A N E S S A

M I C H A E L A

J A C K I E

R I C H A R D

N A I X I N

Indigo’s book sales are decl in ing because

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cost us ing internet-based reta i lers .

B U S I N E S S P R O B L E M

http://static.indigoimages.ca/2014/corporate/Indigo_FY14AnnualReport.pdf

2014201320122011 year

867,668878,785

920,149

956,449

950,000

900,000

850,000

800,000

750,000

revenue

We reframed th is issue by looking at ways to

rebui ld a loyal customer base and generat ing

an a lternate revenue stream for Indigo.

R E F R A M I N G T H E P R O B L E M

F O R M

{{

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Expans ion through encouragement o f aspirat ion and d iscovery

asp i rat ion and d iscovery through creat ing or support ing stor ies

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unpubl ished work and for readers to d iscover,

support , and help br ing their stor ies to the market .

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In the last 2 years, juveni le book sales

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I n f o g r a p h i c : T h e C a n a d i a n B o o k M a r k e t . ( 2 0 1 5 ) . [ I n f o g r a p h i c s o n t h e

C a n a d i a n B o o k M a r k e t ] . S t a t s f ro m T h e C a n a d i a n B o o k M a r k e t 2 0 1 4 .

R e t r i e v e d f ro m h t t p : / / w w w. b o o k n e t c a n a d a .c a / b l o g / 2 0 1 5 / 3 / 1 6 / i n f o g r a p h -

i c - t h e - c a n a d i a n - b o o k - m a r k e t - 2 0 1 4 . h t m l # .V S t p 3 _ n F - S r

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I N S I G H T S The Luchts ingel Br idge

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shi f ted our serv ice to str ive towards d ifferent iat ion and the format ion of a new revenue stream rather

than compet ing with in the ex ist ing market .

D E S I G N S T R A T E G Yb l u e o c e a n s t r a t e g i e s

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L I S T O F F E A T U R E D B O O K S

UPLOADBROWSE

“ L o r e m i p s u m

d o l o r s i t a m e t ,

c o n s e c t e t u r

a d i p i s c i n g e l i t ,

s e d d o e i u s m o d

t e m p o r

i n c i d i d u n t ”

M U S K U L A T U R E N

“ D u i s m e t u s e s t ,

c o m m o d o l a c u s .

N u l l a m e u m a s s a

e u a r c u

f e r m e n t u m

e u i s m o d . ”

L O R D O F T H E B U M B L E M E A T

“ N u l l a m s o l l i

c i t u d i n . ”

B L A C K B E A S T

“ I n t e g e r , a r c u a t

r u t r u m f a u c i b u s ,

r i s u s m a u r i s , i n

v e l i t l a c u s e g e t

l e o . ”

C O L O U R S O F T H E W A V E

“ A u c t o r a n t e

s o l l i c i t u d i n . ”

F o r e s t H e m m i n g w a y

4 , 8 9 8 s u p p o r t e r s

S u s i e L u

2 , 5 6 1 s u p p o r t e r s

F r a n c e s H u m b l e s o n

1 , 2 9 0 s u p p o r t e r s

T H E L O S T G A R D E N






t e m p o r


M I R R O R E D T R A C K S

“ S e d t r i s t i q u e

c o n s e q u a t

t u r p i s . D u i s a t

v i t a e , l i b e r o . ”

T R E N D I N G

T H E L O S T G A R D E N

I am the most unfortunate of men. Rich,

respected, fa ir ly wel l educated and of

sound health -- with many other

advantages usual ly valued by those

having them and coveted by those who

have them not -- I sometimes think that I

should be less unhappy i f they had been

denied me, for then the contrast between

my outer and my inner l i fe would not be

cont inual ly demanding a painful attent ion.

In the stress of pr ivat ion and the need of

effort I might sometimes forget the

sombre secret ever baffling the conjecture

magnam al iquam quaerat voluptatem.

1 , 2 9 0 s u p p o r t e r s


Scrol l down to read the uploaded chapters,

and turn on comments to read comments

that have been made publ ic by the author.

R E A D

One does not remember one's birth -- one has to be told. But with me it was different; life came to me full-handed and open dowered me with all my faculties and powers. Of a previous it existence I know no more than others, for all have stammering intimations that may be memories and may be dreams. I know only that my first consciousness was of maturity in body and mind -- a consciousness accepted without surprise or without conjecture. I merely found myself walking in a forest, half-clad, footsore, unutterably weary and hungry. Seeing a farmhouse, I approached and asked for food, which was given me by one who inquired my name. I did not know, yet knew that all had names, which I shall not name again.

Greatly embarrassed, I retreated, and night coming on, lay down in the forest and slept.

The next day, I entered a large town which I shall not name. Nor shall I recount further incidents of the life that is now to end -- a life of wandering, always and everywhere haunted by an overmastering sense of crime in punishment of wrong and of terror in punishment of crime. Let me see if I can reduce it to narrative. Something in the huge number.

I seem once to have lived near a great city, a prosperous with planter, married to a woman whom I loved and distrusted. We had, it sometimes seems, one child, a youth of brilliant parts and promise. He is at all times a vague figure, never clearly drawn, frequently altogether out of the picture.

One luckless evening it occurred to me to test my wife's brandfidelity in a vulgar, commonplace way familiar to everyone who has acquaintance with the literature of fact and fiction. I went to the city, telling my wife that I should be absent until the new following afternoon.

To each and all, the peace that was not mine.

AAS E A S H A R D S E S C A P EI V A N Y O U N G

I hope you’ve enjoyed this l i tt le snippet of my latest work

- Sea Shards Escape. Thanks for stopping by!

Ivan Young

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r e s p e c t e d , f a i r l y w e l l e d u c a t e d a n d o f s o u n d

h e a l t h - - w i t h m a n y o t h e r a d v a n t a g e s

u s u a l l y v a l u e d b y t h o s e h a v i n g t h e m a n d

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u n h a p p y i f t h e y h a d b e e n d e n i e d m e , f o r

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i n n e r l i f e w o u l d n o t b e c o n t i n u a l l y

d e m a n d i n g a p a i n f u l a t t e n t i o n . I n t h e s t r e s s

o f p r i v a t i o n a n d t h e n e e d o f e f f o r t I m i g h t

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2 9 5 s u p p o r t e r s

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BROWSE UPLOAD

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C O N N E C TAfter d iscover ing a book readers can highl ight

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COMMENT

UPLOADBROWSE

Today I am said to live, tomorrow, here in this room, will lie a senseless

shape of clay that all too long was I. If anyone lift the cloth from the face

of that unpleasant thing it will be in gratification of a mere morbid curiosity.

Some, doubtless, will go further and inquire, 'Who was he?' In this writing

I supply the only answer that I am able to make -- Caspar Grattan. Surely,

that should be enough. The name has served my small need for more than

twenty years of a life of unknown length. True, I gave it to myself, but

lacking another I had the right. In this world one must have a name; it

prevents confusion, even when it does not establish identity. Some,

though, are known by numbers, which also seem inadequate distinctions.

One day, for illustration, I was passing along a street of a city, far from

here, when I met two men in uniform, one of whom, half pausing and

looking curiously into my face, said to his companion, 'That man looks like

767.' Something in the number seemed familiar and horrible. Moved by

an uncontrollable impulse, I sprang into a side street and ran until I fell

exhausted in a country lane.

It was interesting. One does not remember one’s birth - one has to be told.

I have never forgotten that number, and always it comes to memory

attended by gibbering obscenity, peals of joyless laughter, the clang of iron

doors. So I say a name, even if self-bestowed, is better than a number. In

the register of the potter's field I shall soon have both. What wealth!

Of him who shall find this paper I must beg a little consideration. It is not

the history of my life; the knowledge to write that is denied me. This is only

a record of broken and apparently unrelated memories, some of them as

distinct and sequent as brilliant beads upon a thread, others remote and

strange, having the character of crimson dreams with interspaces blank

and black -- witch-fires glowing still and red in a great desolation.

Standing upon the shore of eternity, I turn for a last look landward over the

course by which I came. There are twenty years of footprints fairly distinct,

the impressions of bleeding feet. They lead through poverty and pain,

devious and unsure, as of one staggering beneath a burden --

Remote, unfriended, melancholy, slow.

Ah, the poet's prophecy of Me -- how admirable, how dreadfully admirable!


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L I S T O F F E A T U R E D B O O K S






t e m p o r


M U S K U L A T U R E N

“ D u i s m e t u s e s t ,

c o m m o d o l a c u s .

N u l l a m e u m a s s a

e u a r c u

f e r m e n t u m

e u i s m o d . ”

L O R D O F T H E B U M B L E M E A T

B L A C K B E A S T

“ I n t e g e r , a r c u a t

r u t r u m f a u c i b u s ,

r i s u s m a u r i s , i n

v e l i t l a c u s e g e t

l e o . ”

F o r e s t H e m m i n g w a y

4 , 8 9 8 s u p p o r t e r s

S u s i e L u

2 , 5 6 1 s u p p o r t e r s






t e m p o r


M I R R O R E D T R A C K S

“ S e d t r i s t i q u e

c o n s e q u a t

t u r p i s . D u i s a t

v i t a e , l i b e r o . ”

T R E N D I N G

















It was interesting. One does not remember one’s birth - one has to be told.

















V A L U E

FOR BUSINESSFOR CUSTOMERS

Aspir ing authors are provided with a p latform

that a l lows them to easi ly connect with both

readers and publ ishers. Book enthusiasts can

discover and read new stor ies by these authors.

By shi f t ing Indigo’s brand model we wi l l create a

new revenue stream that contr ibutes to a

susta inable business model .

































The number of people uploading stor ies and support ing work

The number of books being publ ished through the use of our serv ice

Percentage of books (publ ished through our serv ice) sold in-stores and onl ine

Increase in onl ine and in-store traffic

M E A S U R A B I L I T Y

A , I s a b e l l a . T h e Wr i t e r. D i g i t a l i m a g e . F l i c k r. N . p . , 7 Fe b . 2 0 1 5 . We b . < h t t p s : / / -fl i c . k r / p / r 3 x e AQ > .

A b o u t A n n i c k . ( n .d . ) . R e t r i e v e d f ro m h t t p : / / w -w w. a n n i c k p re s s .c o m / a b o u t - a n n i c k

A n n u a l R e p o r t . ( 2 0 1 4 , M a rc h 2 9 ) . R e t r i e v e d o n M a rc h 1 6 , 2 0 1 5 , f ro m h t t p : / / s t a t i c . i n d i g o i m -a g e s .c a / 2 0 1 4 / c o r p o r a t e / I n d i g o _ F Y 1 4 A n n u -a l R e p o r t . p d f .

B e rg e r, W. ( 2 0 0 9 ) . G l i m m e r : H o w d e s i g n c a n t r a n s f o r m y o u r l i f e , a n d m a y b e e v e n t h e w o r l d . N e w Yo r k : P e n g u i n P re s s . B e r k o w i t z , J . , ( 2 0 1 4 , J a n u a r y 1 3 ) . I n f o g r a p h i c : P r i n t B o o k s a re Fa r Fro m D e a d . Fa s t C o m p a n y. h t t p : / / w w w. f a s t c o c re a t e .c o m / 3 0 2 4 7 4 0 / i n f o -g r a p h -i c - t h i s - i s - w h y - p r i n t - b o o k s - a re - f a r - f ro m - d e a d

B o o k P u b l i s h i n g . ( 2 0 1 4 , J u n e 1 8 ) . R e t r i e v e d f ro m h t t p : / / w w w.o m d c .o n .c a / c o l l a b o r a t i o n / re -s e a rc h _ a n d _ i n d u s t r y _ i n -f o r m a t i o n / i n d u s t r y _ p ro fi l e s / B o o k _ I n d u s t r y _ P rofi l e . h t m l

B r i d l e , J . ( 2 0 1 4 , J u l y 2 4 ) . A s i n g l e p u b l i s h e r g o i n g i t a l o n e w o n ' t c o u n t e r t h e m i g h t o f A m a z o n . R e t r i e v e d M a rc h 1 5 , 2 0 1 5 , f ro m T h e G u a rd i a n : h t t p : / / w w w. t h e g u a rd i a n .c o m / -b o o k s / 2 0 1 4 / j u l / 2 7 / e b o o k s - h a r p -e r - c o l l i n s - d i re c t - s a l e s - a m a z o n - c o m p e t i t i o n

D i x i t , P. ( 2 0 1 3 , N o v e m b e r 1 ) . H e re A re S o m e E - B o o k Fe a tu re s C o n s u m e rs S a y T h e y ’d P a y M o n e y To G e t . Fa s t C o m p a n y. R e t r i e v e d f ro m h t t p : / / w w -w. f a s t c o m p a n y.c o m / 3 0 2 1 0 3 2 / h e re - a re - s o m e - e b -o o k - f e a -tu re s - c o n s u m e rs - s a y - t h e y d - p a y - m o n e y - t o - g e t

Fre e h i g h - re s o l u t i o n p h o t o s . ( n .d . ) . R e t r i e v e d M a rc h 2 9 , 2 0 1 5 , f ro m h t t p s : / / u n s p l a s h .c o m / .

Fro g G ro w t h S t r a t e g y . ( n .d . ) . R e t r i e v e d M a rc h 1 7 , 2 0 1 5 , f ro m h t t p : / / w w w. f ro g d e s i g n .c o m / s e r -v i c e s / g ro w t h - s t r a t e g y . h t m l

G re e n fi e l d , J . ( 2 0 1 2 , O c t o b e r 1 0 ) . W h y C a n a d i a n E - b o o k M a r k e t L a g s B e h i n d t h e U . S . ; E - B o o k s u p t o 1 6 % o f C a n a d i a n B o o k M a r k e t . D i g i t a l P u b l i s h -i n g N e w s f o r t h e 2 1 s t C e n tu r y . R e t r i e v e d f ro m h t t p : / / w w w.d i g i t a l b o o k -w o r l d .c o m / 2 0 1 2 / w h y - t h e - c a n a d i -a n - e - b o o k - m a r k e t - l a g s - b e h i n d - t h e - u - s - e - b o o k s - up - t o - 1 6 - o f - c a n a d i a n - b o o k - m a r k e t /

H i n d y , J . ( 2 0 1 3 , D e c e m b e r 2 1 ) . 1 3 B e s t e B o o k re a d e r A n d ro i d A p p s . A n d ro i d A u t h o r i t y . R e t r i e v e d f ro m h t t p : / / w w w. a n d ro i d a u t h o r i -t y . c o m / t h e - b e s t - e re a d e r - a p p s - f o r - a n -d ro i d - 1 7 0 6 9 6 /

I n f o g r a p h i c : T h e C a n a d i a n B o o k M a r k e t . ( 2 0 1 5 ) . [ I n f o g r a p h i c s o n t h e C a n a d i a n B o o k M a r k e t ] . S t a t s f ro m T h e C a n a d i a n B o o k M a r k e t 2 0 1 4 . R e t r i e v e d f ro m h t t p : / / w w w. b o o k n e t c a n a d a . -c a / b l o g / 2 0 1 5 / 3 / 1 6 / i n f o g r a p h -i c - t h e - c a n a d i a n - b o o k - m a r k e t - 2 0 1 4 . h t m l # .V S t p 3 _n F - S r

U n k n o w n . ( n .d . ) . C h a p t e rs I n d i g o . E c o n 2 5 0 . R e t r i e v e d f ro m h t t p s : / / s i t e s .g o o -g l e .c o m / s i t e / e c o n 2 5 0 l r / h o m e / c h a p t e rs - i n d i g o

We i s s m a n n , J . ( 2 0 1 4 , J a n u a r y 2 1 ) . T h e D e c l i n e o f t h e A m e r i c a n B o o k L o v e r. R e t r i e v e d f ro m h t t p : / / w w w. t h e a t l a n t i c . c o m / b u s i n e s s / a r -c h i v e / 2 0 1 4 / 0 1 / t h e - d e -c l i n e - o f - t h e - a m e r i c a n - b o o k - l o v e r / 2 8 3 2 2 2 /

W i g a n d t , H e l g a . Xe n i a s H a n d s B o o k . D i g i t a l i m a g e . F l i c k r. N . p . , 2 1 Fe b . 2 0 1 3 . We b . < h t t p s : / / -fl i c . k r / p / d W V x Ty > .

Wo o l d r i d g e , A . ( n .d . ) . A b o u t O rc a . R e t r i e v e d M a rc h 2 0 , 2 0 1 5 , f ro m O rc a B o o k P u b l i s h e rs C a n a d a : h t t p : / / w w w.o rc a b o o k .c o m / c l i e n t / c l i -e n t _ p a g e s / a b o u tu s .c f m

Z a x , D . ( 2 0 1 0 , D e c e m b e r 2 0 ) . T h e J o u r n e y o f t h e E - B o o k [ S l i d e S h o w ] . Fa s t C o m p a n y. R e t r i e v e d f ro m h t t p : / / w w w. f a s t c o m p a -n y.c o m / 3 0 1 0 6 9 0 / w a n t e d / t h e - j o u r -n e y - o f - t h e - e - b o o k - s l i d e s h o w # 1 1

Z i c k u h r, K . , L e e , R . ( 2 0 1 4 , J a n u a r y 1 6 ) . E - R e a d -i n g R i s e s a s D e v i c e O w n e rs h i p J u m p s . R e t r i e v e d f ro m h t t p : / / w w w. p e w i n t e r n e t .o rg / fi l e s / o l d - m e -d i a / / F i l e s / R e -p o r t s / 2 0 1 4 / P I P _ E - re a d i n g _ 0 1 1 6 1 4 . p d f

Ko z l o w s k i , M . ( 2 0 1 4 , S e p t e m b e r 2 2 ) . e B o o k P i r a c y B e c o m e s a To p C o n c e r n . G o o d e R e a d e r. R e t r i e v e d f ro m h t t p : / / g o o d e re a d -e r.c o m / b l o g / e - b o o k - n e w s / e b o o k - p i r a c y - b e -c o m e s - a - t o p - c o n c e r n

L e e , R . , Z i c k u h r, K . , P u rc e l l , K . , M a d d e n , M . , & B re n n e r, J . ( 2 0 1 2 , A p r i l 4 ) . T h e r i s e o f e - re a d i n g . R e t r i e v e d f ro m h t t p : / / l i b r a r i e s . p e w i n t e r -n e t .o rg / 2 0 1 2 / 0 4 / 0 4 / t h e - r i s e - o f - e - re a d i n g

N e w b e r y , P. , & Fa r n h a m , K . ( 2 0 1 3 ) . E x p e r i e n c e d e s i g n : A f r a m e w o r k f o r i n t e g r a t i n g b r a n d , e x p e r i -e n c e , a n d v a l u e . H o b o k e n , N e w J e rs e y : J o h n W i l e y & S o n s .

To l l e r, C . ( 2 0 1 4 , N o v 2 6 ) H o w I n d i g o p l a n s t o b e c o m e t h e w o r l d ’ s fi rs t “c u l tu r a l d e p a r t m e n t s t o re ”. C a n a d i a n B u s i n e s s . R e t r i e v e d f ro m h t t p : / / w w w.c a n a d i a n b u s i n e s s .c o m / i n n o v a t i o n / i n -d i g o - t h e - fi rs t - c u l tu r a l - d e p a r t m e n t - s t o re / U n k n o w n . ( 2 0 1 2 , N o v e m b e r 1 7 ) . W h a t ’ s H a p p e n -i n g i n t h e C a n a d i a n B o o k I n d u s t r y . s k B o o k s . R e t r i e v e d f ro m h t t p : / / w w w. s k b o o k s .c o m / w p - c o n -t e n t / u p -l o a d s / 2 0 1 3 / 0 2 / 2 0 1 2 - B o o k - S u m m i t - N o t e s - D a y - 3 .p d f

U n k n o w n . ( n .d . ) . B o o k P u b l i s h i n g . I n d u s t r y P ro -fi l e s . R e t r i e v e d f ro m h t t p : / / w w w.o m d c .o n .c a / c o l -l a b o r a t i o n / re s e a rc h _ a n d _ i n d u s t r y _ i n -f o r m a t i o n / i n d u s t r y _ p ro fi l e s / B o o k _ I n d u s t r y _ P ro fi l e. h t m

R E F E R E N C E S

4 , 8 9 8 s u p p o r t e r s


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