redseed retail summit may 2011
TRANSCRIPT
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when did retailing get so complicated?
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retailing is all about
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people and products
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and passion
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it’s about keeping it simple
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not over-complicating it
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you say...
huh? but it’s not that simple
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we have competitionwe’re not the only ones selling this stuff...
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so what makes customers choose you?
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there’s your advertising
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if it works
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it will bring peopleto your store
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so lets say it works
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and they come...
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and they look...
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and look...
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but what makes them BUY?
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"t-out? atmosphere? #ow?
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conversion…
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it’s the art of persuasion
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just looking I’ll take it
buyershopper
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people will buy anything at
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we all know ‘that’ sales strategy will lead to
a death spiral...
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we want to sell more at FULL MARGIN
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customers need HELP to buy full priced merchandise...
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help = sales peoplethey have the single biggest effect on
FULL MARGIN sales
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they are also the...
single biggest reason you lose customers
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you need a sales culture
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don’t reinvent the wheel
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do the basics really well
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1. learn how to sell stuff
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energy in = energy outa vision for success, a plan & discipline
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your energy in
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= their energy out
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it’s not complicated
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it’s simple!
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then you can get fancy
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2. get fancy"t-out, atmosphere, #ow...
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but only after you get #11. learn how to sell stuff
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we are not born to sell
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it’s a skill...
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teach them
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it’s not hard
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when you engage a specialist
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we can make it pain free...
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we can make you look like a performer
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because we produce results...
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take a look...
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RedSeed trains people to sell
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it’s on-line
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has great reporting
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why you should do it?
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last word...