reducing digestible tidbits from meaty stock: satisfying varied tastes with an attractive...
TRANSCRIPT
Reducing digestible tidbits from meaty stock:
Satisfying varied tastes with an attractive instructional assessment menu
Erika Bennett, Jennie Simning, & Kim StaleyCapella University Library
LOEX 2011
How are you turning your data into persuasion?
1) The Hoarder
How are you turning your data into persuasion?
2) The Philosopher
Meanwhile we have hungry people waiting...
How are you turning your data into persuasion?
3) Data informs your Actions• You pose questions that data can answer• You gather• You analyze statistically• You propose actions• You carry out and test the actions• Everybody knows what important measures
you collect and why.
So this session is for you if…
• You collect streams of data that never see the light of day.
• There is data you wish you had quickly at hand.
• You struggle reconciling decision-makers’ demands with instructional best practices.
Objectives1. Prepping the Menu: Who is our audience
and what are trying to give them?2. Equipment: Why scorecards and dashboards?3. From the Pantry: What do we have already?4. Preparing the meal: Gathering measures &
metrics and creating scorecards and dashboards.
5. Plating and Garnish: Using technology for attractive dashboard displays & infographics.
About Us
• Capella is a regionally accredited online university
• 39,900+ students• Avg. age is 39• Instruction Librarian
Team• In-house library, 2007
BusinessEducation
Prepping Our Menu
The Big Trends
• In IL assessment– Moving toward larger scale value assessments
• In business assessment– Balanced assessments of business performance
• Significant parallels!
Similar development cyclesIL Assessment (ILIAC)
1. Review learning goals2. Identify learning outcomes3. Create learning activities4. Enact learning activities5. Gather data6. Interpret & analyze data7. Communicate data, enact
decisions, & seek improvement
Balanced Scorecards
1. Identify perspectives & strategic themes
2. Identify objectives & causal links3. Create metrics & measures4. Develop targets & goals5. Gather data6. Interpret & analyze data7. Communicate data, enact
decisions, & seek improvement
Equipment
Assessment Tools
• Scorecards • Dashboards• Often confused…
Scorecards
What are Scorecards?-Tool for managing performance-Report card on the organization’s performance.-Key objectives -Measures & Metrics-Goals or targets
Scorecard example
From Dagan, 2007
Scorecard example
http://www.metricus.jp/index.php/itil/metricus-modules/modules-for-itil-best-practices/request-fulfillment-management.html
Scorecard example
http://tandyjacque.narod.ru/balanced-scorecard-example.html
Dashboards
What are Dashboards?-Tool for monitoring performance
-Summarize scorecard data-Snap-shot view of most important metrics.
-Often graphical, like gauges on the dashboard of your car.
Dashboard example
Dashboard example
http://www.spiderstrategies.com/blog/index.php/2009/10/stunning-dashboards-from-scott/
Beyond the Stereotype
• Proactive tools• Flexible tools
From the Pantry
Shared ResponsibilityNarrow “Old world” Library Instruction
1. Focusing a Topic2. Sources: Background3. Searching the Catalog4. Search Terms5. Searching Periodicals6. ID-ing Reference Sources7. Citation & References8. Library Classification9. Etc.
Shared ResponsibilityContemporary IL Instruction
1. Determine Info Need2. Research Methods3. Scholarly Communications4. Information Technology5. Evaluating Info Sources6. ID-ing Reference Sources7. Economic, political, legal and
cultural contexts8. Evaluating info content9. Etc.
Our Data Network
Strategy Alignment
Strategy Map
A clear illustration of long-term strategy
Strategy Map
A clear illustration of long-term strategy
Strategy Mapping
http://www.moe.edu.bn/image/image_gallery?img_id=31478
Classic Perspectives:1. Customer2. Financial3. Internal Processes4. Learning & Growth
Strategy Mapping
Our Perspectives:1. Learner2. Financial3. Internal Processes4. Learning & Growth
Strategy Mapping
Our Perspectives:1. Learner2. National Standards3. Internal Processes4. Learning & Growth
Strategy Mapping
Our Perspectives:1. Learner2. National Standards3. Internal Processes4. Learning & Growth
Strategy Mapping
Our Perspectives:1. Learner2. National Standards3. Internal Stakeholders4. Learning & Growth
Our Strategy Map
Our Strategy Map
• Learner• National• Internal• Growth
Perspectives
Our Strategy Map
• Learner• National• Internal• Growth
Strategic Themes
Strategic Themes
• Memorable and motivational names of 3-5 words.
• Defensible with good execution.
Our Strategy Map
• Learner• National• Internal• Growth
Lifelong Learning Program IntegrationGreat Teaching Assessment as Learning
Strategic ThemesPe
rspe
ctive
s Initiatives
WE
Preparing the Meal: Scorecards & Metrics
Instruction Strategic Scorecard
• Key Performance Indicators (KPIs)• Targets and Benchmarks• SWAG approach
From: http://www.osu.edu/academicplan/2006scorecard.pdf
Academic Scorecard Example
Metric Review Questions• What action will I take if I see significant change in this
metric?flatlines and spikes
• Will that action control the process in the way needed?
• Will measuring this metric change the behavior and action (learning) as I want?
Raw Data
Dealing with the Raw Data
Our Solution:• Operational
Scorecards with Dashboard components
Ramekins of Data
• Built a relevant 2011 sheet for each category/ venue:
– Webinars– Self-directed
Tutorials– LibGuides
– First Course Experience
– Collaboratives– Residencies
Plating & Garnish
Plating & Garnish
• Executive Dashboards– Revisit
definition/tips/samples?
Dashboard example
http://www.spiderstrategies.com/blog/index.php/2009/10/stunning-dashboards-from-scott/
Analytical Add-ons
• Bissant SparkMaker• BonaVista Microcharts
• Columns• Minipies • Bullet Graphs
Add-ons
http://www.vertex42.com/ExcelArticles/sparklines.html
• Sparklines • Scatter Plots• Whiskers
Add-ons
What if, for YOU…
EXCEL EXCELLENCE
Plating & Garnish
• New Technologies– Cloud/Freeware options• Bittle: Reporting and dashboards• Style Scope free edition: Dashboards• Active Dashboard: Dashboards
– Infographics for specific situations• Creately: Diagrams and collaboration• Stat Planet: Interactive maps and graphs• Tufte’s VUE: Visual Understanding Environment
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Wrap Up/Q&A
Bibliography from HandoutBalanced Scorecards for Libraries & Higher Education:
• Matthews, J. R. (2008). Scorecards for results: A guide for developing a library balanced scorecard. Westport, Conn: Libraries Unlimited.
• Lyddon, J., & McComb, B. (2008). Strategic reporting tool: Balanced scorecards in
higher education. Journal of Applied Research in the Community College, 15(2), 163. Retrieved from http://www.ncccrp.org/
• Bielavitz, T. (2010). The balanced scorecard: A systemic model for evaluation and assessment of learning outcomes? Evidence Based Library & Information Practice, 5(2), 35-46. Retrieved from http://ejournals.library.ualberta.ca/index.php/EBLIP
• Lyddon, J., & McComb, B. (2008). Strategic reporting tool: Balanced scorecards in
higher education. Journal of Applied Research in the Community College, 15(2), 163. Retrieved from http://www.ncccrp.org/
Bibliography from HandoutScorecards and Dashboards:
• Person, R. (2009). Balanced scorecards and operational dashboards with Microsoft Excel. Indianapolis, IN: Wiley.
• Dagan, B. (2007). Dashboards and scorecards aid in performance management and
monitoring. Natural Gas & Electricity, 24(2), 23-27. Retrieved from http://www.wiley.com/WileyCDA/WileyTitle/productCd-GAS.html
• Hursman, A. (2010). Diagnosis: Dashboredom. Information Management, 20(6), 14-17. Retrieved from http://www.sourcemedia.com
• Schiff, C. (2008). Three things you should know about dashboards. DM Review, 18(6), 29-29. Retrieved from http://www.information-management.com
• Butler, L. M. (2007). Warning lights. Connection: The Journal of the New England Board of Higher Education, 21(5), 31. Retrieved from http://www.nebhe.org/
Bibliography from HandoutInformation Literacy Assessment: • Gilchrist, D., & Zald, A. (2008). Instruction & program design through assessment. In C. N. Cox, & E. B. Lindsay (Eds.),
Information Literacy Instruction Handbook (pp. 164-192). Chicago: Association of College and Research Libraries. • Oakleaf, M. (2009). The information literacy instruction assessment cycle: A guide for increasing student learning and
improving librarian instructional skills. Journal of Documentation, 65(4), 539-560. doi:10.1108/00220410910970249 • Oakleaf, M. (2011). Are they learning? Are we? Learning outcomes and the academic library. Library Quarterly, 81(1),
61-82. Retrieved from http://www.journals.uchicago.edu/toc/lq/current • Oakleaf, M., & Kaske, N. (2009). Guiding questions for assessing information literacy in higher education. Portal:
Libraries and the Academy, 9(2), 273-286. Retrieved from doi:10.1353/pla.0.0046 • Poll, R., & Payne, P. (2006). Impact measures for libraries and information services. Library Hi Tech, 24(4), 547-562.
doi:10.1108/07378830610715419 • Oakleaf, M. (2009). Writing Information Literacy Assessment Plans: A guide to best practice. Communications in
Information Literacy, 3(2), 80-89. Retrieved from http://www.comminfolit.org/index.php/cil
• Orcutt, D. (Ed.). (2010). Library data: Empowering practice and persuasion. Santa Barbara, CA: Libraries Unlimited.
• Thompson, G. B. (2002). Information literacy accreditation mandates: What they mean for faculty and librarians. Library Trends, 51(2), 218. Retrieved from http://www.press.jhu.edu/journals/library_trends/
Bibliography from HandoutFree Infographic creation software:• Infographic software links compiled by Melodie Brewer:
http://melodiebrewer.com/data%20visualization.html• Creately: http://creately.com/• Tableau: http://www.tableausoftware.com/public/• Hohli: http://charts.hohli.com/• Stat Planet: http://www.sacmeq.org/statplanet/• Visual Understanding Environment (VUE): http://vue.tufts.edu/ Free statistical software: • List of links: http://www.freestatistics.info/index.php• Many Eyes: http://www-958.ibm.com/software/data/cognos/manyeyes/
Additional Capella program-focused Pubs & Presentations
• Staley, K., Brothen, E. & Bennett, E. ACRL Virtual – 2011; “When Nontraditional is the Norm: Shifting the Instruction Paradigm for Adult Students.” Link 1 & Link 2.
• Bennett, E. & Brothen, E (2010). Citation Analyses as a Prioritization Tool for Instruction Program Development. Journal of Library Administration. 50(5/6).
• Bennett, E., & Simning, J. (2010). Embedded Librarians and Reference Traffic: A Quantitative Analysis. Journal of Library Administration. 50(5/6).
• Sollien, J., Pohlman, J. & Waitz, E. ACRL 2009 “Challenges for Distance Students and Distance Librarians: Taking Advantage of the Online Environment” Link 2.
• ARLD Day 2009 “Reference Data in Action: Explore the Possibilities.”• Brothen, E., Berg, S., & Bennett, E. (2009). Maximizing the value of reference
data: A case study. In D. Orcutt (Ed.), Library data: Empowering practice and persuasion (Chapter 11). Santa Barbara, CA: Libraries Unlimited.
• Veal, R., & Bennett, E. (2009). The virtual library liaison: A case study at an online university. Journal of Library Administration, 49(1/2), 161-170.
• Bennett, E. (July 2008). eLearning: Libraries increasingly help steer the ship. Elsevier’s Library’s Connect Newsletter: v6(3).