Developing Entrepreneurship and

Small Business in Brazil:The Role of Sebrae-SP

Gustavo Carrer I. Azevedo, MScRenato Fonseca Andrade, MSc

Business Orientation UnitSebrae-SP

Developing Developing Entrepreneurship andEntrepreneurship and

Small Business in Brazil:Small Business in Brazil:The Role of The Role of SebraeSebrae--SPSP

Gustavo Carrer I. Azevedo, Gustavo Carrer I. Azevedo, MScMScRenato Fonseca Andrade, Renato Fonseca Andrade, MScMSc

Business Business OrientationOrientation UnitUnitSebraeSebrae--SPSP

BRAZILA continental country

• Size: 8.5 million of km2

• Population: 184 million

• GDP: US$ 796 billion (2005)

• GDP per capta: US$ 4.500

• HDI: 0.792 (63º - 2005)

13,5 million (100%)

(0%)

4,9 million (99%)

40 thousands(1%)

3,3 million(99%)

33 thousands(1%)

12,1 million(54%)

10,4 million(46%)

0%

50%

100%

Self Owner FormalEnterprises

Employer EmployeesCLT

Middle and Big EnterprisesMicro and Small Enterprises

Business ProfileThe strength of small business

Fonte: Pesquisa Nacional por Amostra de Domicílios (PNAD) do IBGE, 2003 (conta-própria e empregadores).

Relação Anual de Informações Sociais (RAIS) do Ministério do Trabalho e Emprego, 2003 (empregados CLT).

Unidade de Estratégias e Diretrizes do SEBRAE-NA, 2002 (empresas formais).

MGEs

Average of 213 employees by

enterprise

MPEs

Average of 6 employees by

enterprise

Business ProfileStart-up business in Brazilper year (1995-2003)

Fonte: Departamento Nacional de Registro do Comércio (DNRC)

483

533

467

477

461

491

445

472

519

200

400

600

1995 1996 1997 1998 1999 2000 2001 2002 2003

Thou

sand

s of

ent

erpr

ises

SEBRAE System

• SEBRAE - Brazilian Support Service to Micro and Small Enterprises is a non-profit private organization, resultant from the union of both public and private sectors and the country’s main fostering and research entities.

• Its purpose is to support the development of small-sized business activity and to stimulate and strength small Brazilian entrepreneurs through the managerial enhancement of national micro and small enterprises, giving them the best conditions for sustainable development.

The São Paulo State

• Population: 40 million

• Strongest economy

• Highest GDP

• 1.3 million enterprises

• 2.3 million no-regular

• 600 thousands of potential entrepreneurs

• About 12.000 start-ups by month

1.3 million of enterprises

2.6 million of no-regular

600 thousands potential entrepreneurs

SEBRAE-SPThe target in the state

Reduction of mortality rate

Contraction rising

Invoicing rising

SEBRAE in São Paulo State

Headquarter30 Regional Offices

+ 80 points of attendance to the entrepreneur

Main programs

• Business Incubators• Cluster's Development• Knowledge diffusion• Training• Consulting• Market access• Technology and Innovation• Public Policy• Business Associations• Agribusiness program• Tourism, Handcraft and Culture programs• Young Entrepreneurs programs

Challenge SEBRAE

SEBRAE-SPIncubators

75 incubators

•• Media diffusionMedia diffusion

• Television• Radio• Internet• Editorial series• External media

SEBRAE-SPKnowledge Diffusion

SEBRAE-SPEntrepreneurship Center

“Knowledge in the field of entrepreneurship and entrepreneur education”

- Academy of Entrepreneur

- Observatory of entrepreneurship and small business

- Knowledge Management Unit

• Academy of Entrepreneur

- Open school - process of continued education

- Formation of multipliers

- Technologies of education in the distance

• Observatory of entrepreneurship and small business

- Analysis of scenaries and trends on empreendedorismo and small business

- Presentation of inputs for the development of new projects and methodologies

• Knowledge Management Unit

- Treatment and dissemination of entrepreneurship and small business management knowledge

SEBRAE-SPEntrepreneurship Center

SEBRAE-SP

International Partnerships • Share knowledge, techniques and experiences in the education, training, consultancy and diffusion of information on entrepreneurship and management of micro and small businesses.

Joint Us !

Sebrae-SP Headquarter

ContactsGustavo Carrer I. Azevedo, MSc.gustavoa@sebraesp.com.brRenato Fonseca Andrade, MSc. renatoa@sebraesp.com.br

SEBRAE-SPRua Vergueiro, 1117CEP 01504-001 São Paulo – SP+55 (11) 3177-4500www.sebraesp.com.br