reeling in the years: 25 years of change in irish tourism · 2017-08-14 · reeling in the years:...

Reeling in the Years: 25 years of Change in Irish Tourism

2nd Annual Tourism Policy Workshop Dromoland Castle

4th-6th November 2011

Brian Maher Head of Policy and Futures

Fáilte Ireland

1985-2010

A Potted History

Events that shaped today’s world

1980’s

Economies in Turmoil

• Black Monday

• Strikes

• Unemployment/Self Aid

• Emigration

People

• Bob Geldof

• Jack Charleton

• Mary Robinson

Political Upheaval

• Anglo-Irish Agreement

• Iraq War I

• End of Apartheid

• Collapse of European Communist Systems

• Tianamen Square

1990’s

Transforming Economy

•Unemployment reaching record levels – 1992

•Employment and investment growing, economy improving – 1994

•Booming economy, record growth and inward invesment - 1998

Transforming Ireland

• Italia 90

•Eurovision winner four times in five years

•Riverdance

•Good Friday Agreement

•Tour de France

Cusp of a Century

•Millenium Celebrations (Y2K bug?!)

•Abbeylara

•Concorde crashes

•Angry Eircom shareholders

• Flood Tribunal

The Noughties

Shock and Awe

•9/11

• Foot and Mouth Disease in UK and Ireland

• Iraq War II

•Tsunami

Ireland Transformed

• Special Olympics

•Oxegen/Electric Picnic

•Cork City of Culture

•Ryder Cup/Waterford Tall Ships/Volvo Ocean Race

Economy

•The Euro

•Celtic Tiger

•Economic collapse

Tourism Touch Points 1985-2010 Europe

•European Funding

•Expansion of the EU

•The Euro

Ireland

•Northern Ireland

•Foot and Mouth Disease

•Celtic Tiger

•Temple Bar Economic

•Banking Crisis, public debt

•Global recession

•Loss of consumer confidence

Tourism and Travel

•Ryanair – the advent of low cost airlines

•Removal of Shannon Stopover

•European deregulation, Open Skies

•Accommodation tax breaks Technology

•The Internet

•Mobile Technology

•Social Media

Global Tourism Overview

1985-2010 Growth in International Tourism Arrivals and Receipts

Source: World Tourism Organisation

1985-2010 Growth in International Tourism Arrivals by Region


1985-2010 Growth in International Tourism Arrivals Index


Regional Share of International Arrivals (%)

1985 2010


Average Annual Growth (%)


1985-2010 Growth in International Tourism Receipts by Region


Regional Share of International Receipts (%)

1985 2010


Irish Tourism 1985-2010

1985-2010 Overseas Visitors to Ireland

Source: Central Statistics Office

Indices 1985-2010 Overseas Visitor Spend in Ireland and Irish CPI


2000-2010 Domestic Trips (000s)


2000-2010 Domestic Holidays (000s)


Indices 1985-2009 Irish Outbound Tourism and Irish GDP


1985-2010 British Visitors to Ireland and GDP Indices

The Euro

FMD

International Monetary Fund, World Economic Outlook Database and Central Statistics Office

1985-2010 US Visitors to Ireland and US GDP Indices

1st invasion of Iraq

End of Shannon Stopover

9/11


1985-2010 German Visitors to Ireland and German GDP Indices

Reunification FMD


Holiday Segments (000s) 2000-2010

Fáilte Ireland Survey of Overseas Travellers

Holiday Route of Entry (%) 1985-2010


Holiday Use of Car(%) 1985-2010


Holiday Seasonality (%) 1985-2010


1985-2009 Length of Stay

Central Statistics Office

Holiday Accommodation Used(%) 1985-2009


Accommodation Nights - All

1985 2010


Accommodation Nights - Britain

1985 2010


Sources of Information

Fáilte Ireland Visitor Attitudes Survey

Considering Ireland for a Holiday (%)

Very Important Factor (%) 2000 2010

Friendly, hospitable people 95 92

Easy, relaxed pace of life 84 74

Beautiful scenery 93 91

Good all round value for money 75 74

Competitively priced air and sea fares 57 67

Easy to get to 63 65

Interesting history and culture 77 80

Opportunities for outdoor activities 36 38

Fáilte Ireland Visitor Attitudes Survey

reeling in the years: 25 years of change in irish tourism · 2017-08-14 · reeling in the years:...

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