reelstorm
TRANSCRIPT
form of independent filmmaking characterized by low budgets, skeleton
crews, and simple props using whatever is available. Often scenes are
shot quickly in real locations without any warning or permissions
Guerilla filmmaking:
Source: Wikipedia
THE FALL OF THE ROMAN EMPIRE
The film industry presents the symptoms of a decaying civilization :
Conservative regulations :Public funding agencies have not considered the changes brought about by the digital era: production costs, licensing,contract workers… Legislation goes against the needs of independent filmmaking.
Concentration of power and constriction of culture :The average difference in film budgets keeps increasing. An ever-growing share of global investment is taken up bysequels, prequels and franchising. Western film industries keep repeating the same patterns while emergent movieindustries are evolving.
Nepotism and inbreeding :Actors are sons of actors, producers are sons of producers and that’s the way it’s always been. But now, actors are alsosons of music pop stars, directors are sons of producers. Any attempt to study people’s pedigree in Hollywood and Parisis certainly interesting. Education systems are generating more and more leftovers, because networking is the only thingthat counts.
REVOLUTIONARY ROAD
2011 : GUERILLA FILMMAKING is back…
Budget : 150€AutoproductionAuto distributionPremiere at the Rex theatre
Budget : 17k$Autoproduction (including muscle cars and flamethrowers)Sundance Opening
… with brand NEW WEAPONS :
(EXIT )
(EXIT )• Hollywood uses 1,500€
digital cameras to shoot movies like Black Swan, Rubber…
DONOMA
BELLFLOWER
• with a little hacking, itonly takes a laptop to postproduce a movie(including FX)
Disruptive digital technologies have led to changes in the scales of film budgets :
money is not the major issue anymore
turn A WILD BUNCH into A TEAM
The industry generates manyLEFTOVERS :
cineaste.org and structures have crucial problems :
• Unreliable (no guarantees or assurance about applicants)
• Unbalanced (the amount of help given and received is not evenly distributed)
• Unrewarding (people do not gain anything by helping)
Solve these problems, and turn talented ‘leftovers’ into a team:
• build trust (create feedback and history for users and projects)
• Create a community (reward active members with specific rules)
• Generate value for the community (new distribution channels, support the best
projects in festivals, create a calls for proposals platform…)
• CREATIVE MINDS : writers, wannabe producers from management schools… with no connections in the industry
• COMEDIANS : struggling to put together their portfolios
• TECHNICIANS : working for TV, commercials and institutions to pay the bill but not fulfilling their creative ambitions
I N T RO D U C I N G
REELSTORM is a community that crowdsourcesfilm development, production and distribution
What needs to be sourced ?
• resources (technical equipment, props, venues, vehicles… : everything can beused for a movie; sharing is the only sustainable option)
• talent and goodwill (occasional help on demanding projects, sharing knowledge,teach, joining projects or helping them kickstart)
• Information (getting round administration, available funding, experience,networking, communication, crowdfunding…)
How will the community be created ?
• through the right context for interaction (mapping, real time event,communication tools)
• through a virtual economy, creating benefits for the most activemembers (significant advantages, privileges, visibility, premiumaccess to partnerships…)
• by creating the perfect design (create the right models and database toenhance interactions ; manage user’s freedom - intelligent constraintsdrive creativity)
2012 2013 2014
BACK TO THE FUTURE
BIGGER PICTURE
Participative production company :produce and promote feature films in festivalsthrough the community ; reward the community withshares in projects
New distribution channels :create a new short-movie distribution ecosystemthrough partnerships and new media: Youtubechannels, semantic web, transmedia projects
Monetize through an agency :use contacts and reputation (acquired through shortfilms) to help the community gain access tocommercials and corporate films via a calls to projectsplatform
Social network
Resource sharing platform
+
Project management tool
2013
+
=
2015 ?
HELLO, DOLLY !
filmmakervimeo.com/jonbou
engineer
entrepreneurlinkedin.com/in/jonathanbourguignon
Contact : [email protected]
JONATHAN, founder and CEO of Reelstorm,in a nutshell :