refero pitch
DESCRIPTION
2nd place at Hyper Island Startup Challenge 2014TRANSCRIPT
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referoa managing-tool for PR.
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Caroline Alexandersson, Senior PR consultant Patriksson Communication
“We update our medialist manually, and put an unreasonable amount of time on this”
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PRODUCT refero
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Change THIS SLIDE!!!!
Customer flow
Search for relevant contacts
In refero
Select people for media list
In refero
Compose & send mail
In refero
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Freemium 1-3 mails free !
Pay Per Contact $1-200 per contact
Monthly Subscription $750 / Month
refero
!
COMPETITORS
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The PR industry is worth $11 billion dollars.
MARKET refero
Source: http://worldreport.holmesreport.com/
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The Swedish PR market has increased by 700% in 20 years.
MARKET refero
Source: Constructing a Market for PR Consultancy by Anna Tyllström (Uppsala Uni. 2013)
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COMPETITORS
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“I have previously used other tools, but they were very slow and tricky to work with.”
Camilla Westman, Head of PR ANR BBDO
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Letter of intentreferoWHY WE WILL SUCCEED
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Nella Lisserow COMMUNICATION
Henrik Baecklund CEO
Lisen Malmsten UX DESIGNER
Daniel Hedblad CTO
Tobias Björsberg PRODUCT DESIGNER
Linnéa Lindskog SALES
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WHAT IS NEXT? 2 Developers on stand by. Beta version ready by September.
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THANK YOU