REGATE S.A.

Mobile Applications for Revenue Generation

Increasing the ARPU

George Markatatos

CEO – REGATE S.A.

Today’s Market

• Number of subscribers in a country is finite

• Number of businesses in a country is finite

As a result:

High competition in the B2B – Enterprise area

Re-organisation of corporate customers

Time to differentiate

Traditionally telcos differentiate by:

• Sell new SIM cards

• Sell new services (data & voice)

• Provide discounts

• Provide faster networks and extended coverage

It is the right time to differentiate by providing mobile applications for smartphones

Enterprise Mobility

Pioneer telcos use mobile applications on the cloud and via subscription models, including:

• Fleet Management

• MDM – Security

• eHealth/mHealth Applications

• Sales Force Automation (Regate)

• Field Service (Regate)

SFA – Field Service

SFA and Field Service differ from other mobile applications. They can help you:

• Penetrate customers affiliated with your competition

• Help upsell data

• Help sell smartphones and tablets

• Differentiate you in your market

Client Retention

Most importantly, these applications will help you retain your customers:

• Your competition is not offering this service

• Even if your competition offers SFA & Field Service, a lot needs to be done to switch:

Re-implement ERP-Connectivity

Train the mobile users (again!)

Go through baby diseases …

SFA & Field Service

SFA & Field Service can offer to the end customer:

• Sales – Ordering

• Team Management (GPS, Routing)

• Stock/Warehouse Control

• Eye of the market (Competition, Merchandising)

• Field Technician Support

What you can offer

Depending on the market, and buyer power, you can offer:

• Private Label Product (e.g. Max Telecom Sales)

• Subscription Based (per month, per user)

• Custom Projects (Financing your business customers)

• Variety of mobile devices for all user needs

REGATE S.A.

Thank you for your attention