how to increase arpu on social media
TRANSCRIPT
Interactive Music Studio
Mediacast Laboratory
Business Proposal
There are several popular social media services in the world.
But ARPU(average revenue per user) of Asia market
including Korea seems very low.
Probably because they give less value to functions or plain contents.
Business Proposal
Korea society is a bit conservative and their life styles go very
similar each other so they seem to have strong tendency of showing
themselves better at online and they have intention to pay if it
helps for the purpose. A Cyworld service is one of those cases.
We have researched how to increase ARPU on social media for
several years.
Business Proposal
Brand new service but should be easy that any person can use.
Target contents must look interesting and fascinating.
Functions to make the contents should be for free so the revenue
should come from the cycle of producing through consuming.
Our conclusion is the music. Let users handle the music like photos.
Business Proposal
If possible is the producing high quality music at social media
and if it does not require extra music software, instruments,
knowledge or experience then it would be a killer application.
You may not believe but you probably change your mind if
watching our demonstration videos.
User created music video: http://youtu.be/6t9Wt902W-E
How it is produced: http://youtu.be/P0nw51W1SlY
Business Proposal
The fastest and easiest HTML5 audio based high quality music producing service in the world
can help you to produce your favorite songs very easy with high quality sound. This is an online music producing service that works through your browser. No additional software or hardware is necessary except for an instrument that you play. We are sure that a mixing of recorded sound and a collaboration among members are very exciting and like nothing you've ever experienced.
The engine of is very flexible and extendable. Users can build their own sound systems by preparing every notes. This feature can lead unlimited variations of sound combination like real world.
Business in more detail: www.interactivemusicstudio.com (in Korean)
Business Proposal
The whole procedure is as follows:
Come on, your post will get popular.Select a target music.
Find materials from the Internetor you can ask your social friends.
Type the text into browser.Interactive Music Studio works.Wow! This is the music what I want.
Find more materials.Add more to browser.
Mix your vocal or playif possible.
Post to social media.Everybody gets surprised. Some help to improve
by text editing.
Some add their real plays.
Add professional soundtracks from online storeto beautify your music.
Your post gets more popular.
You can mix video with the music.
You can appeal to real media industry.You can get profit share from the Sound Store.
Interaction
Commerce
Motivation
Business Proposal
Market survey in early 2013, Seoul Korea
Vocal 33
Play 9 Produce 16
None 64
Yes36%Not really
64%
If high quality music producing is easythen will you use? (n=100)
Yes 45%
If free35%
Not Yet 20%
Absolutely yes30%
If inexpensive15%
Will your institute adopt online musicproducing service for training? (n=21)
Samples: 100 persons, age of 23-52
We asked them if you agree to use thensubmit the file of recording your vocalor play by smartphone.In one week 36% has submitted.m.storynsound.com/list-song.php
Samples: 21 institutes of instrument
We provided a set of accompanimentuseful for training and asked them toreturn after mixing with the real playand heard of their opinions.
Business Proposal
Whole System Layout
Online Band
Sound Store
Music Share
Music Engine
SHARE
DISTRIBUTION
PLAY
PRODUCE
Mobile
Amateurs
Consumer
Musicians
MIDI Producer
Tutoring Market
All-in-one
Training service
Karaoke
Social Media
Karaoke Chain
Business Proposal
The own profit model
melody
base
vocal instrument
Tracks fromSound Store
Vocal Beautifier
melody
base
instrumentvocal
$P P
P
face to facelesson
listening composing recording
5minutes 45minutes self study
All-in-one service assisted by IMS
Person to personcommerce
ProfessionalSound Tracks
Tutoring Market
Business Proposal
How the own profit model works
1At beginning the user gets satisfied due to the fact
that he or she made the music oneself.
1
1
1
He may try to mix vocal or other instrumental play sound
and wants to let the vocal beautified.
He may show off the result to the SNS.
At this time, he recognizes the differencebetween the original song and his result.He may want to use more instruments.
But it cannot meet his wish.
Extra track such as counter line with better voicingis required so he purchases several trackswhich professional musicians had made.
Using Vocal Beautifier
Buying tracks from store
Business Proposal
Development StatusServer development has finished and the field test is in progress.Client side has been developed for web interface at around 80%.
SourceAnalyzer
PatternManager
EffectManager
Sound Stream Generator
Sound Resource Manager
TutorData
ServiceData
UserProfiles
MusicScripts
S-packMedia
UserMedia
IMS Engine
IMS Server
consumer prosumer
Recording Tools
Vocal Instrument
Music Composer
Server Interface
Web browser
Mobile App
Real Instrument
The server produces 3 minute CD quality music in 2 seconds.
(for WAVE file creation of chordplay)
Business Proposal
New pleasure on mobile
Producing the music and its distribution on mobile will make
another great increase of ARPU in the world as well as in Korea.
Business Proposal
Who I amSeung-taek Yi Owner of Mediacast Laboratory
email: [email protected]
Worked on Media & Social Networking for 11 years.
MS majored in Computer Architecture and Networks at Seoul National University
Has devised and implemented the program as a full stack developer.
Relevant experiences
Media Solutions development
Web video processing, 2005-2009
Web music processing, 2012-present
Online Community Service development
Service and contents development, 2003, 2010
Service engine development, 2004-2006
Business Intelligence development, 2011
Patents possessed
Cyber policing for social media service, 2007
Matching system of individuals on SNS, 2006