increase social media results rodirect 2011
DESCRIPTION
Part 4 of the email marketing and social media marketing masterclass at RODIRECT 11 in Bucharest, Romania http://www.michaelleander.meTRANSCRIPT
Email Marketing & Social Media Marketing Masterclass
- part 4 -
Michael Leander 01-11-11
More information here www.michaelleander.com | www.michaelleander.me
11 tips to increase social media marketing results
More at follow-up webinar
90-9-1 rule of thumb
• 90% will only consume content
• 9% will engage periodically, but only when the conversation stirkes them as interesting
• 1% is the engaged audience driving the conversation in your social community. They support and provide value for the community to read, hear, view
www.namechk.com
Check your vanity - Conduct search - Go to ”available” - Establish your profile - Write a short message
- Refer to other platforms - Include contact details
www.socialmention.com
Listen and alerts - Setup alerts for your brand names / company name etc - Take notice of your sentiment - Interact with ”talkers” - Beware of what people see when using services such as social mention
On Twitter and elsewhere consider having different ”profiles” to attract different people
11 tips to increase social media marketing results
More at follow-up webinar
Be conscious about social search
Repurpose content and show case your stuff in multiple channels
Be sure your products and services can be reviewed, rated
Realistic engagement rates
1% engagement rate is good !
Article about this topic http://www.michaelleander.me/blog/facebook-engagement-rate-benchmark/
Percentage of people who were exposed to the message and either commented or liked!
Links are tracked
differently
How your messagers are created – copy writing matters
• In Twitter
• In Facebook
• In Linkedin
• On your blog
• etc
Pictures matter, but is this offensive?
• http://www.facebook.com/photo.php?fbid=2097092942785&set=t.747358417&type=1&theater
The 4 W’s Whom, what, when, where?
Fitting into the stream for maximum eyeballs...
How and where are people receiving the stream?
How to manage your campaigns while you are dazing in the sun at some remote island
http://www.twitter.com/michaelleander
• Campaigns • Attach content to
campaign • Measure effect of
campaign • Measure effect of
content
Dividing messages into - Campaigns - Types of messages - Time of sending
THE STREAM MIX
MEASURING 27
18
22
21
0
39
29
14
34
41
YouTube
Slideshare
Etc.
Coordinate your content and conversation across all channels in a smart way
Michael Leander is an international marketing speaker. He has spoken in 35+ countries and at countless webinars.. Find him here http://www.twitter.com/michaelleander Speaking: http://www.michaelleander.me Consulting: http://www.michaelleander.com Email: [email protected]
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