how to increase your social media presence (social media 102)

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Have you set up your Twitter account but now you are not sure what makes a good Tweet? Would you like to write a blog, but you are not sure how to get started?This blog walks you step by step through how to write a good Tweet and measure success; how to set up a Wordpress blog and optimize it; and how to promote your blog, using tools like Slideshare and Digg. Finally, a list of free tools to fine-tune your presence.


  • 1.How to IncreaseYour Social Media PresenceNatascha ThomsonMarch 2012 2011 SAP AG. All rights reserved. 1

2. AgendaIntroduction: Know Why1. What Makes a Good Tweet?2. Starting a Blog Platforms Widgets/Integrations Content3. Publicizing a Blog Cross-social media promotion Specific sites 2011 SAP AG. All rights reserved. 2 3. Why are you on social media? 2011 SAP AG. All rights reserved. 3 4. What Makes a Good Tweet?Listening vs. the Marketing MegaphoneTop 3 Tips for a Good Tweet1. Listen before you Tweet2. Add your own insights vs. just (re)tweeting3. Be a personality not a company (P2P)Top 3 Tips to increase your following1. Follow influencers & other interesting people2. Tweet during relevant events using the hashtag3. Include influencers or other relevant handles in your Tweets (even ask for RTs) Its not a science and the rule of thumb is: use common sense! 2011 SAP AG. All rights reserved. 4 5. What Makes a Good Tweet?Its actually quite complexIncrease: Reach Following - Influence EngagementQualitative Its audience appropriate (what & when) Good content = not a product pitch Leaves room for Retweeting Influences (your audience) Is a well-defined piece in your overall social media strategy Is Retweeted by your influencers (not just your colleagues & friends)Quantitative Tweet is Retweeted and/or commented on Creates a high amount of impressions (reach); premise: influencers have many followers Click-throughs to promoted content, e.g. via Bit.lys Growth in number of followers Increases your Klout scoreRelated Klout, Twittalyzer, TweetReach 2011 SAP AG. All rights reserved.5 6. Crowd-sourced: What makes a good Tweet?1. Make it catchy and engage the audience by asking questions2. Simple language, easy to read3. Use hashtags in context, dont just add them at the end4. Dont use marketing but conversational language5. Think first what is relevant for you audience before (re) tweeting6. Add your own comment to a RT (modify the original tweet), as it adds more value than simple re-tweeting. @D_Sieber~ Dorothea Sieber, Social Media Manager for HANA, SAP1) Retweetable without modifying the tweets. So there should be at least 10 chars available for the RT@twitterhandle2) Using the industry/known hashtags. Dont create your own variation of hashtag. Do some research on the existing hashtag that people use and include that in your tweet to increase visibility.3) Add twitter handles of others when u refer to them. Dont just simply state the name. Research if they have a twitter handle.4) Good tweets might fail to pick up traction if tweeted at the wrong@PalmNorch time. Scheduled them at the right time when your followers are most active on Twitter~ Palm Norchoovech, Social Media Manager for SCN, SAP 2011 SAP AG. All rights reserved. 6 7. Crowd-sourced: What makes a good Tweet?1. Not too many hashtags 1 or two.2. Timing 5-6 per day, not rapid fire of 3 or 4 tweets one after another(space them out unless its an #SAPChat)3. Dont use twitter as a PR channel. Think about how what you tweetis of value dont mention SAP just to mention it.4. or other shortener Link at the end.5. Message first, Link second, hash third.6. Test punctuation, because on some tweet dashboards a & will showup looking like a ? etc. @mheiligman~ Margot Heiligman, Solution Management Director, SAP1) Find the powerful balance between art and science. Work in a pithy grabber. Mashable and Guy Kawasaki both have great examples of pithy grabber tweets.2)For example, from this morning on @mashable: Delta Wants You to Shop Amazon While Flying - They dont necessarily leverage hashtags to their full potential, but the content piques your interest and gets you to click-through for more.~ Caroline Kohout, Social Media Marketing Strategist, SAP 2011 SAP AG. All rights reserved.7 8. Good Tweet Examples Mark your calendar: #SAP Inside Track is coming back to Vancouver! #SITVAN #mobility How Will #Mobile #Tech Change The World By 2016? See how one #SAP customer is planning at #SAPForum - The Importance of Delivering Consistent Customer Experiences @1to1media #sapcrm Delta Wants You to Shop Amazon While Flying - 2011 SAP AG. All rights reserved. 8 9. How to Start a Blog 2011 SAP AG. All rights reserved.9 10. Blog 101: Options SAP Blogs SAP Community Network Blog Hosting Sites** (free) (free, self-hosted) max. impact Blogger (owned by Google but SEO is lower than WP)** Wordpress better for biz, Blogger for recreational blogging Related: Blogger vs. Wordpress for SEO; vs. 2011 SAP AG. All rights reserved. 10 11. Getting Started: Register for a free blog site at Pick a name. Your URL will be You can upgrade blog to URL later (if available) Pick a template (under Appearance) with the right elements Pick your widgets (under Appearance) Your Twitter feed FB, LI & Twitter sharing buttons Picture Email Subscribe button (you automatically get statistics; no widget needed) Complete the About page (your business card) Related: Blogging Trends for 2012 2011 SAP AG. All rights reserved. 11 12. Steps for completing set up: Title & Sub-title of Blog Website Settings General Public Profile Users My Profile Your Picture - Appearance Widget Gravatar Also add links to other sites, e.g. LinkedIn Share Buttons Settings Sharing (On a self-hosted blog: Settings Sociable) Tools - Webmaster Tools Verification (?) (to get statistics) Write your first post (Posts add new) Title, body text Only display first part of a blog: above blog post click Insert More Add a YT video simply post the URL in the blog on its own line Complete Excerpt Add Tags Display (to test what it will look like) Publish! 2011 SAP AG. All rights reserved.12 13. Side Bar WidgetsTitle & Sub-titlePicture Email Subscribe Tweet StreamComments 2011 SAP AG. All rights reserved.13 14. Detailed Screens on Blog Set up 2011 SAP AG. All rights reserved. 14 15. Settings General 2011 SAP AG. All rights reserved. 15 16. Appearance Widgets (Sidebar add-ons) 2011 SAP AG. All rights reserved.16 17. Social Sharing Buttons 2011 SAP AG. All rights reserved. 17 18. (self-hosted): Social Sharing 2011 SAP AG. All rights reserved. 18 19. Blog Optimization 2011 SAP AG. All rights reserved. 19 20. Optimized PageFor the keyword phrase:Chocolate DonutsRelated: 2011 SAP AG. All rights reserved. 20 21. Blog Blueprint 2011 SAP AG. All rights reserved. 21 22. Good Content is the Best Recipe 2011 SAP AG. All rights reserved. 22 23. Blog 101: Content Theright content will attract the right audience Tell a story Be a personality = you Be creative (videos, podcasts, pictures etc.) Demonstrate your expertise Dont pitch products Listen: What is the tone of the blogging site? Create a clear and simple title Use key words (for SEO) in title & body Create an editorial calendar (and pipeline) Link to your own & other blogs in your copy Use Google Ad Words for SEO: Related: The perfectly optimized page 2011 SAP AG. All rights reserved. 23 24. SlideshareThe Worlds Largest Community for Sharing PresentationsSet up a private or company account (there are 8 options)Upload presentations, documents (make sure to add descriptions & tags)Shareprivately or publiclyLink to content on Slideshare from your blog play it inside the blog postExample: Social Media Day at SAP: The Presentations Option to log in with your Facebook account Set up your profile with meaningful information (your public profile is your business cards) Provide links to your blog, FB, Twitter accounts (will also show your Tweet stream) Picture & description of your purpose Manage notifications Follow other people or favorite their content (as you look at their uploads) If you upgrade to PRO you can upload videos, capture leads, get analytics & branding How to embed a SlideShare presentation into your blog: In Slideshare, the easiest way is to grab the embed code and paste it into the HTML view of your blog 2011 SAP AG. All rights reserved.24 25. Example:First level Second level Third level 2011 SAP AG. All rights reserved. 25 26. Publicizing a Blog 2011 SAP AG. All rights reserved.26 27. Twitter has 500 million+ registered accounts. Facebook has over 850 million active users. Google+ has 100 million. LinkedIn has over 130 million. 2011 SAP AG. All rights reserved.27 28. Blog 102: Promotion To gain readers & optimize SEO Share your blog via social media Twitter Facebook LinkedIn Blog regularly & frequently Use the right keywords in the blog title, body, tags, description Create LinkLove (inbound links create SEO): Syndicate your blog Ask people to link back to your blog Comment on other peoples blogs (often asks for URL) Link to yours & others blogs in your blog Include your blog URL in your email signature & social profiles Add a call to action (at the bottom) to increase engagement Related: 21 Tactics to increase blog traffic 2011 SAP AG. All rights reserved. 28 29. This Shareaholics report used findings from more than 200,000 publishers & 260 million monthly unique visitors. 2011 SAP AG. All rights reserved. 29 30. StumbleuponHow does it work? Set up your profile (list your blog)We help you easily discover new andinteresting stuff on the Web. Tell us what you Drag the SU button to your browser so you canlike, and well introduce you to amazing webget content suggestions (see IE mentioned inpages, videos, photos and more that you the sub-text; its an actual install)wouldnt have found on your own. Use the up & down thumb buttons to vote onAs you Stumble through great web pages, tell web sites (like on Ti