marketing your social media presence
DESCRIPTION
A beginner's guide to marketing your social media presence. Especially helpful to non-profits like career centers, libraries and associations. Published by OptimalResume.com.TRANSCRIPT
Marketing your Social Media Presence
What presence?
• Last time…• 10-Minute-a-Day social media strategy• Focus on Facebook• Find it here -
http://www.slideshare.net/optimalresume
Facebook marketing advantage
• What is viral? Just like a virus, information and/or ideas spread from person to person
Facebook MechanismsProfiles Newsfeeds
Works for:Fans, events, comments,
“likes”
To get started…
• You might consider a Facebook ad to generate fans quickly and jumpstart the viral spread
• Can highly target your ad based on educational institution, geographic area, interests, etc.
• http://www.facebook.com/advertising/
Going beyond Facebook
What happens when you’re ready to go a step beyond Facebook?
Free ideas for driving awareness of your social media presence
2 Kinds of Marketing
• Passive vs. Active • All require some activity on YOUR part• Difference is how “in your face” it feels
to the user
Passive Tactics
• Noticeable but not invasive; presenting information around the “target”
• Easy ways for the user to find out more if they’re interested; easy to ignore if they’re not
• Use as many and as often as you like
Homepage icons Google “social media icons”
We’re happy to help with an Optimal Resume icon or button!
Optimal Resume icons
Contact your client services rep to have your icons added, too!
Using your communications
Handouts, Newsletters – List the web addresses of your social media profiles: Facebook.com/careercenter, youtube.com/careercenter, etc.
**http://www. not necessary “Boilerplate” – standard text included on all communication pieces
Active Tactics
• Commands target’s attention by presenting information directly to him or her
• More difficult to ignore• Can get irritating, so use sparingly
Verbal presentation
• Mention your presence at workshops and events
Newsletters
• Send an e-mail or newsletter (or include an article in a regularly scheduled communication) to announce your social media presence
• Remember, you can use Optimal Newsletter
Optimal announcement
How do you do it?
• What’s your marketing strategy? Have you found a secret to success? Share your tips and tricks and learn from others – be a part of the discussion in our Facebook group.
• http://www.facebook.com/topic.php?uid=74479149131&topic=10497
Questions or comments?
• Feel free to get in touch:– [email protected]– Facebook.com/optimalresume– Twitter.com/optimalresume– OptimalResume.com/blog