marketing your social media presence

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Post on 31-Oct-2014




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A beginner's guide to marketing your social media presence. Especially helpful to non-profits like career centers, libraries and associations. Published by


  • 1. Marketing your Social Media Presence

2. What presence?
Last time
10-Minute-a-Day social media strategy
Focus on Facebook
Find it here -
3. Facebook marketing advantage
What is viral? Just like a virus, information and/or ideas spread from person to person
4. Facebook Mechanisms
Works for:
Fans, events, comments, likes
5. To get started
You might consider a Facebook ad to generate fans quickly and jumpstart the viral spread
Can highly target your ad based on educational institution, geographic area, interests, etc.
6. Going beyond Facebook
What happens when youre ready to go a step beyond Facebook?
Free ideas for driving awareness of your social media presence
7. 2 Kinds of Marketing
Passive vs. Active
All require some activity on YOUR part
Difference is how in your face it feels to the user
8. Passive Tactics
Noticeable but not invasive; presenting information around the target
Easy ways for the user to find out more if theyre interested; easy to ignore if theyre not
Use as many and as often as you like
9. Homepage icons
Google social media icons
Were happy to help with an Optimal Resume icon or button!
10. Optimal Resume icons
Contact your client services rep to have your icons added, too!
11. Using your communications
Handouts, Newsletters List the web addresses of your social media profiles:,, etc.
**http://www. not necessary
Boilerplate standard text included on all communication pieces
12. Active Tactics
Commands targets attention by presenting information directly to him or her
More difficult to ignore
Can get irritating, so use sparingly
13. Verbal presentation
Mention your presence at workshops and events
14. Newsletters
Send an e-mail or newsletter (or include an article in a regularly scheduled communication) to announce your social media presence
Remember, you can use Optimal Newsletter
15. Optimal announcement
16. How do you do it?
Whats your marketing strategy? Have you found a secret to success? Share your tips and tricks and learn from others be a part of the discussion in our Facebook group.
17. Questions or comments?
Feel free to get in touch:


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