bea - social media presence
Post on 05-Apr-2017
15 views
Embed Size (px)
TRANSCRIPT
Social MediaPresence
1
ObjectivesBuild stronger social media presenceIncrease followers and likesShow Brand-Personality // Brand-IdentityCreate a personal connection with audienceBuild loyalty through showing authenticityCreate multiple platforms to widen market of different types of social media users
- The VALUE Shopper -
2
Where we areVS.where we want to beWHERE WE AREPosting more direct sale-motive based picturesVariance of coloring contentNon-cohesive
WHERE WE WANT TO BECreate a more life style brand that generates loyaltyEvoke emotion rather than trying to sell consumers *Have our consumers be apart of every aspect of brandLet consumers inside the brand (Brittany // Blog)
3
Core values // reflectionWe are empowering and reflecting on confident womenNot exclusive but still true to high quality luxury brandInspire women (continue to follow)Celebrate life's biggest momentsBe a clients go to and stress free option
4
FacebookTO INFORM-A business perspective // 3rd PersonTool for letting people know about events etc.More literal and to the point also incorporating IG postsCan lead people to our blog and instagramThere will be more platforms more incline to look at FBMore likes and follows
5
blogTO INSPIRE // INFORMFirst personA way for consumers to really connect to BrittanyTake in consumers make sure they come backGaining leads and views (search engine ranking)One post can lead to hundreds of views in future
Reasons Why Businesses Should BlogStay up to date on trends etc.Reflect that there is brains behind the business (show case)Build trust in your followersGrasp that value shopperPotentially another source of income (ads) (opens new doors)
http://www.socialmediaexaminer.com/5-reasons-your-business-should-be-blogging/6
INSTAGRAMTO INSPIRE-Girly content but cool tonesBe on brand and reflect beautini purpleShow personality and authenticityPosting confident empowering womenGaining followers by inspiring and giving content that interests them still relates to beautini
7
Top Beauty Bloggers of 2015
CarlibelSsssamanthaaAngexlaLupescuevasLora_arellanoAmrezyBeautybymd_Marianna Hewitt
Instagram - Blogger reference
http://styleblazer.com/377867/15-inspiring-beauty-blogger-instagrams-see/2/http://www.pastemagazine.com/blogs/lists/2014/03/15-fashion-bloggers-to-follow-now.html8
Instagramtop like rate//low like rateTop Like RateLow Like Rate
9
Snap-shot
Instagram:Written contentCaptions:Keep simple and shortWitty and add our quirkiness
Hashtages:#BeautiniBabes #BeautiniFavorites #BeautiniEssentials
Tags/Location Status:Tagging bloggers people we want to connect with our brandTag brands featured in picture (show up on their page associate beautini with them)
11
Instagram Breakdownweekly // images
12
Fashion (going to ) (1-2x)Brittany going to meetingsEvent planner/staff going meet a clientCute outfit heading to the airportAt a cool place/event (in an awesome outfit!)
Objective: to show how cool our lives are!!!! People are curious what running a start-up is like and the day to day activities. What events are we attending, where are we traveling, what are we up to?
13
Beauty Close-ups (1x/week)Hair dos (braid, blowout, updo)If Updo, mention something about weddings/special eventsDifferent Beauty LooksNatural dewy skin lookBedtime routinesMostly Brittany but also inspirational shots of women (Olivia Culpo on our Insta)
14
Beauty Product Pics (1x/week)Up above shotsMakeup/skincare products with other propsTag CPG Companies
Regrams from promos (bi-weekly) #beautinibabes
Groups of girls posingGroups drinking bubblyHaving a fun time getting ready
Indirect Pics (2-3x/week)
Coffee Breakfast meetingsLemon WaterDonuts/desserts picsShoes on tableSmoothies for healthier skin
Bridal Photos (1x/week)Hair StylesFlowersCakesGetting ready
Behind the Scenes (1x/week)Anything to deal with the Beautini teamEvents (whether its actually at the event or not)Meeting different peoplePhoto shootsOffice Meetings Brittanys Home? To correlate to blog postBusiness in action
Video Clips/Slideshows weekly/bi-weeklyVideos of recent Youtube UploadsPicture Slideshow RecapsExample: Marianna Hewitt
Beautini Blog Presence
CategoriesBeautiniAbout beautiniEvents we've doneYour story about starting etc. BusinessTipsAdviceNew business trendsBeautyEssentialsTipsEnticing Articles (Did You Know?)Interview some of our makeup artists/hairstylistEventsSpecial eventsWeddingsInspirational looksTrends for weddings/special eventsMet GalaLifestyleTravelHealthFashionMotivational adviceCURRENTLYOBSESSED
Statistics
https://blog.kissmetrics.com/science-of-social-timing-3/24
Statistics Continued
Statistics Continued
Top bloggersMiss MavenLa La Mer
http://okmagazine.com/photos/10-beauty-bloggers-to-follow-right-now/photo/1001213290/27
Top bloggersBeauty BanterBeauty is Boring
http://okmagazine.com/photos/10-beauty-bloggers-to-follow-right-now/photo/1001213290/28
Take away from these bloggersMISS MAVENFormer actress to increase exposure for her careerLA LA MARKnown to be a Kim K look alikeBEAUTY BANTERInterviews celebrity makeup artistsKourtney Kardashians friendBEAUTY IS BORINGMakeup artist worked on Olivia Wilde and Eva Mendes A way to connect on personal level and create more exposure
Statistics Continued instagram5PM Wednesdays BEST TIME TO POST2AM & 5PM are the best times to post for most engagementWorst times are 9AM and 6PMWednesday best day of the week
2AM & 5PM less people are posting more people are just using5PM end of the work day procrastinating before they leaveMON7pm 10pm
TUES3am 10pm
WED5pmTHURS2am 7am
FRI2am 7am
SAT2am 12am
SUN6am 5pm
http://www.huffingtonpost.com/2015/02/25/get-instagram-likes_n_6751614.html30
Instagram Take away1. Post frequently bloggers posting at least twice a day, if not five times a day. Consistency keeps followers engaged.
2. Captions - mention brands, hashtag, add humor or emotion whenever we can to trigger relation keep followers coming back
3. Capture Often include what we are working on behind the scenes and create brand more personality
4. Showcase your style. Instagram users love to see your fashion, so embrace the #OOTD hashtag and share your personal style with your followers all the time.