Managing social media presence

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Presentation at Enterprise 2.0 IDC Event

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<ul><li>1.BancSabadellManaging your social media presence and interactionsEnterprise 2.0 - IDC Xavier Marn Social Media &amp; Web content, Banc Sabadell Madrid, June 2010 1 </li></ul> <p>2. Enterprise 2.02 3. Where are the consumers? +El uso de las redes sociales enEspaa se extiende ya a mas de 18 millones de personas Fuente: IDC 3 4. Consumers are evolvingConsumers arepermanently onlineTotaltransparency 4 5. Consumers are evolvingConsumers are Totalpermanently online+ transparency Word of mouth 5 6. Consumers are evolvingPuede ser que [Nombre empresa] no est en Inernet? Puede ser que [Nombre directivo], Director de [Nombre unidad] de [Nombre2.000empresa] no use twitter o facebook? ? 2.010 6 7. How are you managing your community?As the Web 2.0 age+dawns, banks must wakeup to the fact that thesuccessful companiesof the future will nothave customers, theywill have participants, and Chris Skinnerhttp://twitter.com/Chris_Skinnerthat rather than having abusiness, they will havea community7 8. Visin y objetivos de la oferta de Canales BS Social Media Approach LISTEN, REACT, PARTICIPATE AND ENGAGE MONITOR allEnsure CONTENT Empower INTERACTION conversations relatedAND MEDIAon social networks (with to the bank, and distribution on main existing and potential establish an internalsocial networks andcustomers) protocol to reactown BLOG Value added services on (reputation mgmt) social networks (ex: Community)Evangelization and Open new TRAINING of BS CUSTOMER SERVICE employees CHANNELS on Twitter and Facebook IMPACT12 3 LISTENCOMUNICATE PARTICIPATE FOCUS 8 9. Lessons learned Manage and listen your community More impacts &gt; Less attention&gt; Try to be authentic and join the conversations! The new loyalty = Economy of emotions and experiences 10. Lessons learned Manage and listen your community More impacts &gt; Less attention&gt; Try to be authentic and join the conversations! The new loyalty = Economy of emotions and experiences 11. Manage and listen your community + 2.500 IdeasAL Y N TTER UNIIN MM CO 11 12. Manage and listen your community NATIO ERSONVC12 13. Manage and listen your community TCASO ADBR 13 14. Manage and listen your community 2.0 SENTEV 14 15. Manage and listen your community15 16. Manage and listen your community16 17. Manage and listen your community17 18. Manage and listen your community18 19. Manage and listen your community19 20. Manage and listen your community20 21. Lessons learned Manage and listen your community More impacts &gt; Less attention&gt; Try to be authentic and join the conversations! The new loyalty = Economy of emotions and experiences 22. Join the conversations! Declogo / social media policiesProcedimientos de actuacinOperativas / Procesos de comunicacin AL YN T TER UNI IN MMCO 23. Join the conversations! 24. Join the conversations! 25. Join the conversations! 26. Join the conversations!Open BancSabadell - Flickr 27. Lessons learned Manage and listen your community More impacts &gt; Less attention&gt; Try to be authentic and join the conversations! The new loyalty = Economy of emotions and experiences 28. Economy of emotions and experienciesAL Y N TTER UNIIN MM CO 29. Economy of emotions and experienciesAL Y N TTER UNIIN MM CO 30. Economy of emotions and experiencies BancSabadell 31. Impact of managing social media 32. Thanks! Thanks @IDC and #ALL </p>