creating & managing your scholarly web presence

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  • 1. Creating & Managing Your Scholarly Web PresenceVirginia Tech Libraries

2. Googled yourself lately? 3. Why manage your web presence? Augment your networking Find collaborators and a community Make yourself and your scholarship more visible Eliminate professional and scholarlymisidentification Measure and assess scholarly impact Contribute to your profession and discipline Engage in meaningful professional discussion 4. How to begin Understand that you already have an online identity Make the conscious decision to develop that identity Search for whats already out there Consider the false dichotomy of personal v. professional on the web Think about personal branding (proactive online identity management) Think about scholarly identification Utilize tools for personal branding and scholarly identification Be aware of security and privacy issues Follow up, maintain your information, and be vigilant 5. Searching: Tools Google Pipl Spokeo Social networking sites 6. the line between personal and professional no longer exists (Markgren) 7. Two concepts Personal BrandingScholarly Identification 8. The public expression and projection of an individuals identity, personality, values, skills, and abilities. (BNET) Keep consistent: Visual image Identification Message/vision Skills Goal Interests & passionsA personal brand is a by-product, not an end itself. (Kim) 9. Personal branding: Example Bobbi Newman: aka Librarian By DayVarious social media outlets, same name and photo 10. Personal branding: Tools Other Stuff Your vision and mission statements Consistent headshot Unique image or graphicTechnology Facebook Google+ LinkedIn Slideshare Twitter Tumblr WordPress, Blogger Goodreads DeliciousLooking for an easy way to be consistent? Use IFTTT stands for if this, then that, which will let you change images and messages across multiple social media platforms 11. Scholarly identification As researchers and scholars, you face the ongoing challenge of distinguishing your research activities from those of others with similar names. You need to be able to easily and uniquely attach your identity to research objects such as datasets, equipment, articles, media stories, citations, experiments, patents, and notebooks. --ORCID ( 12. Researcher profiles & identifiers VTechWorks Google Scholar Citation profile Mendeley Nature Network Scholar Universe (ProQuest) ResearcherID (Thomson Reuters) ORCID and others 13. Online portfolios/websites (What is) the future of the CV and the resume (?) Creating a personal space to showcase your ideas, vision, work, and experience requires little more than a computer and an internet connection ePortfolios are now required in many higher education institutions enabling students to: Showcase their relevant work/coursework Demonstrate a range of skills Have a positive online identity 14. Online portfolios: Tools Site building tools Google Sites Kafafa Wix Weebly Hint: pay attention to the domain name Free sites often give you the option to upgrade to a unique domain name that you have purchased for a minimal annual fee If you can, use the name youve selected for everything else 15. Measuring scholarly impact NO ONE CAN READ EVERYTHING. We rely on filters to make sense of the scholarly literature, but the narrow, traditional filters are being swamped. However, the growth of new, online scholarly tools allows us to make new filters; these altmetrics reflect the broad, rapid impact of scholarship in this burgeoning ecosystem. We call for more tools and research based on altmetrics.--Jason Priem, Dario Taraborelli, Paul Groth, Cameron Neylon ( 16. Altmetrics 17. Steven B. Roberts's 103-page tenure package features the usual long-as-your-arm list of peer-reviewed publications. But Mr. Roberts, an assistant professor at the University of Washington who studies the effects of environmental change on shellfish, chose to add something less typical to his dossier: evidence of his research's impact online. June 2013 Chronicle article 18. Altmetrics examples Google Scholar Figshare ImpactStory Mendeley ReaderMeter Slideshare TwitterMore reading: 19. Professional Impact: ImpactStory articledataset 20. Discover, Share and Cite Anything: Figshare 21. Balancing security and privacy issues Protecting your computer or other devices In a recent Consumer Reports survey, 1/3 of households surveyed experienced a malicious software threat, costing them $2.3 billion and causing them to replace 1.3 million PCs 30% of survey respondents who have bank, medical, and other sensitive data on their phones do not secure their phones Protecting yourself and your personal information 15% of survey respondents had listed location or travel plans on a social network 34% had listed their full birth date 21% of those with children had posted childrens names and photos Removing information from the web Is difficult, if not impossible Consider the Digital Tattoo project: Can be requested of Google: 22. Maintenance & vigilance Constantly keep an eye on what is out there about youmake sure that you catch any incorrect or bad information The work you put in to developing an online identity willbe lost if the information is not maintained and kept up to date Additionally, think of this step as an assessment stepwhos looking at your stuff, and why? This can inform your future online identity development 23. Maintenance & vigilance: Tools Google Alerts Google Me on the Web Google Scholar Citations Google Analytics Look for statistic options in other software, such as: WordPress Slideshare Many social media tools and profiles have a statistics option look for it, and utilize it! 24. Google Alerts 25. Google Me on the Web 26. Google Analytics 27. Final Thoughts Creating and managing your online identity doesnt haveto be hard or time consuming Often, just a little work will pay off in big ways Many of the tools we looked at are incredibly flexible, so capitalize on that Balance security and privacy with the information you postabout yourself, AND OTHERS 28. And, dont be surprised 29. Quick Discussion What was the most helpful thing we discussed today? Which tools do you already use or want to know more about?What tools do you use that you didnt see up here? Other questions? 30. Additional References ACRL New Members Discussion Group. (2011). Tips: Personal Branding and Digital Identities for New Librarians. Retrieved from Betancourt, L. (2009). A guide to protecting your online identity. Mashable. Retrieved from Bell, S. (2011). The WHY of your brand. Retrieved from BNET. (2010). Personal brand. Retrieved from Bradley, T. (2011). 7 hints to stay safe online. PCWorld Business Center. Retrieved from Consumer Reports. (2011). Online exposure. Consumer Reports Magazine. Retrieved from Digital Tattoo Project. Digital Tattoo. Retrieved from Farkas, M. (2010). Your virtual brand: online presence for professional success. American Libraries, 41(3): 28. Retrieved from Kim, B. (2011). Surprisea personal brand is a by-product. Library Hat. Retrieved from Levine, J. (2009). Who is managing your online identity. The Shifted Librarian. Retrieved from Markgren, S. (2011). Ten simple steps to create and manage your professional online identity: how to use portfolios and profiles. College & Research Libraries News, 72(1): 31-35. Retrieved from Miller, R. (2011). Around the web: online identity management. Notes from Newman: HNFE Research & Resources. Retrieved from Putnam, L. (2011). Web reviews: where to start creating your online portfolio. NMRT Footnotes, 40(4). Retrieved from Rubenking, N.J. (2011). The best free antivirus software. Retrieved from,2817,2388652,00.asp#fbid=kHnXan2I05x Salpeter, M. (2011). How to improve your online identity. U.S. News, Money. Retrieved from Schawbel, D. (2009). Personal branding 101: how to discover and create your brand. Mashable Business. Retrieved from Swoger, B. (2011). Managing your scholarly identity. The Undergraduate Science Librarian. Retrieved from 31. Contact Information Rebecca Miller,, @rebeccakmiller, Andi Ogier, alop@vt.eduPurdom Lindblad,