strategies for developing a scholarly web presence during a higher degree

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Curtin University is a trademark of Curtin University of Technology CRICOS Provider Code 00301J Dr Tama Leaver, Dept. of Internet Studies Strategies for Developing a Scholarly Web Presence During a Higher Degree 22 September 2015

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Page 1: STRATEGIES FOR DEVELOPING A SCHOLARLY WEB PRESENCE DURING A HIGHER DEGREE

Curtin University is a trademark of Curtin University of TechnologyCRICOS Provider Code 00301J

Dr Tama Leaver, Dept. of Internet Studies

Strategies for Developing a Scholarly Web Presence During a Higher Degree

22 September 2015

Page 2: STRATEGIES FOR DEVELOPING A SCHOLARLY WEB PRESENCE DURING A HIGHER DEGREE

Curtin University is a trademark of Curtin University of TechnologyCRICOS Provider Code 00301J

Five Questions About You!

1. Who knows what results turn up when you Google (search) your own name?

2. Where online do you read or engage with discussions relevant to your research?

3. Who writes their own blog or website?4. Who has a Facebook profile?5. Who uses Twitter?

… and what do you want to get out of this seminar?

Image by www.lumaxart.com

Page 3: STRATEGIES FOR DEVELOPING A SCHOLARLY WEB PRESENCE DURING A HIGHER DEGREE

Curtin University is a trademark of Curtin University of TechnologyCRICOS Provider Code 00301J

Outline

1. Why have a Web Presence?• Before you start• Scholarly Context

2. Tools of the Trade• Websites (Blogs, Tumblr)• Facebook• Twitter• Scholarly Networks & Profiles

3. When to Engage?• Academic Conferences & Networking• Publication & Promotion

Image by www.lumaxart.com

Page 4: STRATEGIES FOR DEVELOPING A SCHOLARLY WEB PRESENCE DURING A HIGHER DEGREE

Curtin University is a trademark of Curtin University of TechnologyCRICOS Provider Code 00301J

[1] Why have a web presence?

Page 5: STRATEGIES FOR DEVELOPING A SCHOLARLY WEB PRESENCE DURING A HIGHER DEGREE

Curtin University is a trademark of Curtin University of TechnologyCRICOS Provider Code 00301J

Image courtesy of Paul Watson.

Why have a Web Presence?To exist, to share and to discuss …

• So people can find you.• So people can find your topic (and then you).

• To share and get feedback on your ideas as they develop• To share resources and insights (and have them shared

right back!)

• To be part of your scholarly area• To be part of the larger online postgraduate

community (it’s less lonely with PhD Comics)

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http

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Curtin University is a trademark of Curtin University of TechnologyCRICOS Provider Code 00301J

Image courtesy of Paul Watson.

Before you start …• Decide what you want to say or do with your web

presence!

• How ‘professional’ or personal will your web presence be?

• Who are you writing for?• Do you have different tools for different purposes? • How often will you update your web presence?• How often will you check your chosen tools or

platforms?

Page 8: STRATEGIES FOR DEVELOPING A SCHOLARLY WEB PRESENCE DURING A HIGHER DEGREE

Curtin University is a trademark of Curtin University of TechnologyCRICOS Provider Code 00301J

Scholarly Context …

Lupton, D. (2014). “Feeling Better Connected”: Academics’ Use of Social Media. Canberra: University of Canberra. Retrieved from http://www.canberra.edu.au/faculties/arts-design/attachments/pdf/n-and-mrc/Feeling-Better-Connected-report-final.pdf

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Which tools matter?

Page 10: STRATEGIES FOR DEVELOPING A SCHOLARLY WEB PRESENCE DURING A HIGHER DEGREE

Curtin University is a trademark of Curtin University of TechnologyCRICOS Provider Code 00301J

[2] Tools of the trade

Page 11: STRATEGIES FOR DEVELOPING A SCHOLARLY WEB PRESENCE DURING A HIGHER DEGREE

Curtin University is a trademark of Curtin University of TechnologyCRICOS Provider Code 00301J

Websites & Blogs: the Practicals ...

What is a blog? (My blog.)

Blogger: http://www.blogger.com/ Wordpress: http://wordpress.com/ Tumblr: http://www.tumblr.com

The Academic Blog Portal:http://academicblogs.org/index.php?title=Main_Page

Image by www.lumaxart.com

Page 12: STRATEGIES FOR DEVELOPING A SCHOLARLY WEB PRESENCE DURING A HIGHER DEGREE

Curtin University is a trademark of Curtin University of TechnologyCRICOS Provider Code 00301J

Blogs: a few examples …

Sky Croeser (Curtin) http://skycroeser.net/ Tim Highfield’s ‘…and then the world’ (QUT)

http://timhighfield.net/

Jason Mittell’s ‘Just TV’ http://justtv.wordpress.com/

Melissa Gregg’s ‘Home Cooked Theory’ http://homecookedtheory.com/

Image by www.lumaxart.com

Page 13: STRATEGIES FOR DEVELOPING A SCHOLARLY WEB PRESENCE DURING A HIGHER DEGREE

Readings Blogs (and other websites)

RSS (Really Simple Syndication) Separates the form and content, so updated

content can come to you!

RSS Readers (aka Aggregators)eg Feedly http://cloud.feedly.com/

Page 14: STRATEGIES FOR DEVELOPING A SCHOLARLY WEB PRESENCE DURING A HIGHER DEGREE

Curtin University is a trademark of Curtin University of TechnologyCRICOS Provider Code 00301J

Social Networks (aka Facebook)

Decide in advance which social networks are just social and which will include academic networking and sharing!

Use privacy settings and groups (not the whole world, all the time!).

Learn about PAGES and GROUPS – many academic groups and conferences have one!

Page 15: STRATEGIES FOR DEVELOPING A SCHOLARLY WEB PRESENCE DURING A HIGHER DEGREE

Curtin University is a trademark of Curtin University of TechnologyCRICOS Provider Code 00301J

Social Networks (aka Facebook)

Don’t forget if you’ve used social networks for professional interaction, some things are best not shared …

Page 16: STRATEGIES FOR DEVELOPING A SCHOLARLY WEB PRESENCE DURING A HIGHER DEGREE

Curtin University is a trademark of Curtin University of TechnologyCRICOS Provider Code 00301J

Twitter?

• Micro-blogging? (eg @tamaleaver)

• Quick sharing and commentary• Good in combination with other services (Eg

Blogs)

• Conferences: official twitter profiles, pre-conference discussions and #hastags

Page 17: STRATEGIES FOR DEVELOPING A SCHOLARLY WEB PRESENCE DURING A HIGHER DEGREE

Curtin University is a trademark of Curtin University of TechnologyCRICOS Provider Code 00301J

Twitter: Immediate Answers

Page 18: STRATEGIES FOR DEVELOPING A SCHOLARLY WEB PRESENCE DURING A HIGHER DEGREE

Curtin University is a trademark of Curtin University of TechnologyCRICOS Provider Code 00301J

Scholarly Profiles & Presences:Google Scholar

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Academia.edu

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Curtin University is a trademark of Curtin University of TechnologyCRICOS Provider Code 00301J

ORCiD (eg http://orcid.org/0000-0002-4065-4725 )

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Curtin University is a trademark of Curtin University of TechnologyCRICOS Provider Code 00301J

Scopus (eg http://www.scopus.com/authid/detail.url?authorId=39963062500 )

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Curtin University is a trademark of Curtin University of TechnologyCRICOS Provider Code 00301J

So many other tools …

Social Bookmarking Eg Delicious www.delicious.com

“Professional” Social Networks Eg LinkedIn http://www.linkedin.com/

ResearchGate: https://www.researchgate.net/home

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Curtin University is a trademark of Curtin University of TechnologyCRICOS Provider Code 00301J

[3] When to engage?

Page 24: STRATEGIES FOR DEVELOPING A SCHOLARLY WEB PRESENCE DURING A HIGHER DEGREE

Curtin University is a trademark of Curtin University of TechnologyCRICOS Provider Code 00301J

Conference hashtags (#ir14)

Conference hashtags = specific way of finding your conference on Twitter.

‘Backchannel’ during conference (or just ‘channel’).

Often now used before and after to build and maintain community around specific conferences.

Page 25: STRATEGIES FOR DEVELOPING A SCHOLARLY WEB PRESENCE DURING A HIGHER DEGREE

Curtin University is a trademark of Curtin University of TechnologyCRICOS Provider Code 00301J

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Curtin University is a trademark of Curtin University of TechnologyCRICOS Provider Code 00301J

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Curtin University is a trademark of Curtin University of TechnologyCRICOS Provider Code 00301J

Slideshare / Content-Specific Sites

Slideshare.com – like the YouTube of powerpoint slides

EG http://slidesha.re/17R6rw9

Page 28: STRATEGIES FOR DEVELOPING A SCHOLARLY WEB PRESENCE DURING A HIGHER DEGREE

Curtin University is a trademark of Curtin University of TechnologyCRICOS Provider Code 00301J

Conferences

Engage via social media before the conference via official hashtags (Twitter) and on dedicated Facebook pages & groups.

During the conference engage in commentary about talks via social media

Share your presentation (eg Slideshare, Prezi, a blog post, etc.)

Afterward: maintain networks established to continue scholarly engagement & networking

Page 29: STRATEGIES FOR DEVELOPING A SCHOLARLY WEB PRESENCE DURING A HIGHER DEGREE

Curtin University is a trademark of Curtin University of TechnologyCRICOS Provider Code 00301J

Publications … (preprint sharing)

Page 30: STRATEGIES FOR DEVELOPING A SCHOLARLY WEB PRESENCE DURING A HIGHER DEGREE

Curtin University is a trademark of Curtin University of TechnologyCRICOS Provider Code 00301J

Publication Repositories

Submit pre-prints of publications to OPEN ACCESS institutional repositories.

Quickly indexed by search engines, including Google Scholar.

Makes research visible and findable quickly (often long delays between article acceptance and publication).

eSpace librarians sort out copyright issues. Curtin’s eSpace: http://espace.library.curtin.edu.au

Page 31: STRATEGIES FOR DEVELOPING A SCHOLARLY WEB PRESENCE DURING A HIGHER DEGREE

Curtin University is a trademark of Curtin University of TechnologyCRICOS Provider Code 00301J

eSpace: Profile & Statistics

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Curtin University is a trademark of Curtin University of TechnologyCRICOS Provider Code 00301J

Op Eds, etc: The Conversation

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Curtin University is a trademark of Curtin University of TechnologyCRICOS Provider Code 00301J

The Conversation: Building Impact …

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Curtin University is a trademark of Curtin University of TechnologyCRICOS Provider Code 00301J

The Conversation: Detailed Statistics, Good Reach & Encourages Republication (Creative Commons licenses)

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Curtin University is a trademark of Curtin University of TechnologyCRICOS Provider Code 00301J

Blog posts …

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Blog posts …

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Curtin University is a trademark of Curtin University of TechnologyCRICOS Provider Code 00301J

Footer text - slideshow title

Page 38: STRATEGIES FOR DEVELOPING A SCHOLARLY WEB PRESENCE DURING A HIGHER DEGREE

Curtin University is a trademark of Curtin University of TechnologyCRICOS Provider Code 00301J

Impact & Altmetrics

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Curtin University is a trademark of Curtin University of TechnologyCRICOS Provider Code 00301J

Big Impact!

See boyd, danah, and Kate Crawford. “Critical Questions for Big Data.” Information, Communication & Society 15.5 (2012): 662–679. http://www.tandfonline.com/doi/abs/10.1080/1369118X.2012.678878

Page 40: STRATEGIES FOR DEVELOPING A SCHOLARLY WEB PRESENCE DURING A HIGHER DEGREE

Curtin University is a trademark of Curtin University of TechnologyCRICOS Provider Code 00301J

Publications

Share ideas, discuss early findings via social media Post drafts and pre-prints to build attention and early citations (subject

to the copyright terms of your targeted publication; see Sherpa/Romeo)

Share widely upon publication via social media, scholarly networks (Academia, Researchgate, etc) and scholarly profiles (Google Scholar, ORCiD, etc)

Use blog posts, op eds, reports, other sources to promote, mention and diversify you audience, impact and attention.

Build impact measures beyond traditional citations (but also those!) such as those measured by Altmetrics.

Page 41: STRATEGIES FOR DEVELOPING A SCHOLARLY WEB PRESENCE DURING A HIGHER DEGREE

Curtin University is a trademark of Curtin University of TechnologyCRICOS Provider Code 00301J

Hands on follow-up next week …

“GETTING STARTED IN DEVELOPING A WEB PRESENCE (HANDS ON SESSION)”

What tools do you want to set up? Bring a profile photo and a one-paragraph scholarly

biography (ie ‘who am I?’).

Date: Tuesday, 29 September 2015 Time: 10am - 12pm Venue: 402.233

Page 42: STRATEGIES FOR DEVELOPING A SCHOLARLY WEB PRESENCE DURING A HIGHER DEGREE

Curtin University is a trademark of Curtin University of TechnologyCRICOS Provider Code 00301J

Questions or Comments?

Or find me later …

www.tamaleaver.net

@tamaleaver

[email protected]