regeneration development group social media presentation
DESCRIPTION
Business ProposalTRANSCRIPT
Customize Social Media Plan
by Tamara Canady
� The demographic of Regeneration Development Group is an active, participating member of the social media community allowing an opportunity to access citizens on a personal, informal level. By becoming a participating member of the social media community, Regeneration stands to improve their brand exposure by 12% over the next 6 months in the Halifax/Edgecombe counties communities. Halifax/Edgecombe counties communities.
� This strategy will include integrating into the social media community through Facebook, Twitter, LinkedIn and Wikipedia. The main goal of this strategy is introduce Regeneration Development Group to social media, increase their brand awareness and increase participation in training facilities.
� To create awareness and promotion of Regeneration Development Group’s programs and events to surrounding Eastern North Carolina Counties and beyond
� To develop a network of relationships through social media with other similar non-through social media with other similar non-profits and activists for resources, support and funding
� To interact personally with potential and former participants through social media creating virtual support and outreach
SegmentSegmentSegmentSegment DescriptionDescriptionDescriptionDescription ObjectiveObjectiveObjectiveObjective
Target #1 Potential & Former participants. This demographic is at-risk, low-income families and individuals
To create an informal,informational space for this target to interact with RDG
Target #2 Local and statewide News Media
To interact with and alert news media to events accomplishments and programs
Target #3 Community Outreach,organizations and activists
To network with a community of others with similar organizations & mission will provide a network of support for events & programs
ChannelChannelChannelChannel Social integrationSocial integrationSocial integrationSocial integration
Website •Add a Twitter feed to homepage•Facebook Community Page (Likes, Comments & Articles)•LinkedIn Group Page
Participate in group forumsAnswer questionsAnswer questionsPromote EventsInteract with other organizations and users
Email Add SM links to email signature
Print Twitter handle and Facebook link at end of pressreleases, newsletters and in printed materials
� Twitter and Facebook are great ways to interact with the community’s individuals. Wall posts, tweets and status updates will be geared towards building an informal relationships with participants both past and relationships with participants both past and present.
� Class updates, special events, news clippings will be posted on all three outlets to increase awareness, participants and community support. An increase of up to 30% participation over the next six months in participation over the next six months in event and training participants can be expected.
� Posts, tweets, and conversations will be about community events, highlighting individuals, accomplishments and mention. By remain semi-formal in conversation with individuals and other users, Regeneration Development and other users, Regeneration Development Group will maintain a personable and social online presense.
� Twitter will follow back all accounts that are active. With follow, community activists and outreach organizations will similar missions, programs and events, local & statewide news outlets, reporters and publications. outlets, reporters and publications.
ToolToolToolTool UseUseUseUse
Facebook Facebook is the largest and most popular social media site in the world with 900 million users. 1/5 of Facebook users are between the ages 26-34 bracket of much of Regeneration Development Group participants
Twitter Twitter is the 2nd largest and popular site with 170 Twitter Twitter is the 2nd largest and popular site with 170 million active users. This micro-blogging site with allow 100’s of users to see the latest in Regeneration Development Group news, interaction with followers and more.
LinkedIn Upgraded Account (19.99) LinkedIn is a professional social media networking site with 175 million users. This site will be used to target other non-profit organizations, activists, promote special events. Offering other users advice, resources, and support.
We will be using several different tools to measure the We will be using several different tools to measure the We will be using several different tools to measure the We will be using several different tools to measure the success of daily social media use and campaigns:success of daily social media use and campaigns:success of daily social media use and campaigns:success of daily social media use and campaigns:
KloutKloutKloutKlout is the de facto tool for measuring social media influence within the social media community by measuring mentions, retweets, reshares, comments, wall posts, friends, followers and replies
Google Analytics Google Analytics Google Analytics Google Analytics is help us measure the impact social media has on Regeneration Development Group’s business goals and conversions. Regeneration Development Group’s business goals and conversions. Integrated web and social data provides a holistic view of Regeneration’s content and community configured to measure web traffic.
Social Mention Social Mention Social Mention Social Mention is a real time search engine that monitors over 100 social media properties.
HootSuiteHootSuiteHootSuiteHootSuite is a social media management dashboard that will be used to monitor all social media sites.
MonthMonthMonthMonth DescriptionsDescriptionsDescriptionsDescriptions
One One One One Set up all accounts
Train Regeneration Development Group in social media on how-to
Begin finding existing community of participants, organizations, and activists
Create Wikipedia Page
TwoTwoTwoTwo Continue to build Regeneration Development Group’s social media storyTwoTwoTwoTwo Continue to build Regeneration Development Group’s social media storyEstablish highlight story for Facebook and Twitter of a participant (monthly)Interact on LinkedIn Develop hashtags and participate in #BetterNow hashtag
ThreeThreeThreeThree Continue to develop Month II objectivesPromote upcoming events and class on Facebook & LinkedIn
FourFourFourFour Continue to grow social media community and contactsAdjustments to plan and objectives where neededUpdate Wikipedia page where neededDevelop an online promotion for Regeneration Development Group
MonthsMonthsMonthsMonths DescriptionsDescriptionsDescriptionsDescriptions
FiveFiveFiveFive Continue to Monthly objectives
End online Promotion
Promote upcoming events
Six Six Six Six Continue monthly objectives Six Six Six Six Continue monthly objectives
Evaluate the past 6 months of Social Media campaign
Create new objectives
Adjust Old objectives where needed
DailyDailyDailyDaily Social Media Health ChecklistSocial Media Health ChecklistSocial Media Health ChecklistSocial Media Health Checklist
• 6 check-ins with each social media page • Give thought of the day or an update
• Reply & comment to all interaction • Like a fan’s shared content (picture,
video or status)
• Interact with followers, friends and
groups
• Share your favorite story of the day
from your RSS reader on your Fan Page
• Change pre-scheduled tweets each 24 • Promote a charitable act or inspired
hour cycle (6 pre-scheduled tweets) thought
• Participate in daily hashtag • Praise someone on their fan page
• Thank new followers for following • Answer a question online
• Retweet something interesting from
� At this time, the social media sites are free that will be used except for the upgraded LinkedIn account. The fees for social media strategist services are detailed in the contract between Regeneration Development Group between Regeneration Development Group and Tamara Canady, social media specialist and stragretist.
