Region 2 Directorrsquos Report

Thom TulliaDirector Region 2April 9 2005

An IEEE Journey

2004 Year In ReviewMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

2004 Overall

IEEE Operations continue to run smoothlyOverall membership numbers and retention are up Information product sales continue to be strong Quality of service to members and customers is consistently very good Member satisfaction is down slightly but not alarmingly so Financially ndash IEEE operations have again exceeded budget targets ndash Investment returns are positive

IEEE is engaging in strategic thinking

IEEE is Planning Strategically

Membership Strategyndash Corporate Partnership amp Segment Initiativesndash Evaluation of Member Gradesndash New Model for Student Membership

Publications Strategyndash Six-point plan focuses on Content Process Services

Sales Customers amp PartnersConference Strategyndash Optimization of conference operations

Standards Strategyndash Internationalizationndash Corporate Programndash New Funding Model

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

IEEE Awards

2004 Medal of Honor awarded to Tadahiro Sekimotondash ldquoFor contributions to digital

satellite communications promotion of information technology RampD and technical and corporate leadership in in computers and communications

268 New Fellow Elevations

IEEE-USA

Supported IEEErsquos role as Lead Society for National Engineers Week lsquo04 ndash Spearheaded a UN briefing on ldquoGirls amp Techrdquo ndash Placed ldquoNew Faces of Engineeringrdquo ads in USA Today and

International Herald Tribune ndash Released image surveys coordinated with AAES-Harris ndash Sponsored a study on the impact of the Future City

Competition ndash Co-sponsored a record setting Family Day event at the

National Building Museum in Washington IEEE-USArsquos salary survey (Oct 04) had record response next step is a fee-based on-line salary service for human resource and engineering managers Tapped by US Reps Biggert and Holt to organize an Advisory Committee to the Congressional RampD Caucus

IEEE-USA

Successfully advocated legislation appropriating funds for a significant study on off-shoring trends and impacts Co-sponsored a national conference on ldquoEthics and Changing Energy Markets Issues for Engineers Managers and Regulatorsrdquo Sponsored four government fellowships with individuals serving one year appointments as technical advisors to members of Congress and the State Department and a Mass Media Fellow at WOSU-AM (Columbus OH) Coordinated nearly 150 visits by IEEE US members with their elected representatives in Congress

IEEE receives International Public Relations Award for E-

WeekIPRA Golden World Awards Ceremony held in London in OctoberIEEE-USA recognized for its public relations activities associated with National Engineers WeekCreates international awareness of E-Week and supports initiative to expand transnational efforts for this program

IEEE Wins Bulldog Award forExcellence in Media Relations

amp PRRecognition for handling the 2003 Blackout in the ldquoBreaking Newsrdquo categoryCollaborative effort among Corporate Strategy amp Communications IEEE-USA Communications Publications and the Power Engineering SocietyIEEE recognition resulted in placements in the Wall Street Journal The New York Times The Associated Press and ABC The excellent response under extreme extreme circumstancescircumstances solidified IEEEs reputation as a a highly crediblehighly credible source

IEEE Standards Association

Established contact with key Chinese standards organizations through series of meetings in May in BeijingCreated myBallotTM an enhanced electronic standards balloting system to facilitate volunteer standards participationAgreement with the US Department of Homeland Security for wide distribution of nuclear instrumentation standardsImplementation of dual-logo agreement with the International Electrotechnical Commission (IEC)Increased upfront funding of standards development

Progress on OFAC

Hosted OFAC-related meeting last February Resolved issues with OFAC to ensure author rights to publish internationally Now providing services again to those in OFAC-impacted countries

Washington Workshop Art Winston and Mike Lightner explain concerns to David Mills of OFAC as IEEE Attorney Nelson Dong looks on

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

Business Management System (BMS) Project Approved

ITSC volunteers and staff developed and agreed on requirements for upgrading IEEErsquos Business Management System (BMS)First major upgrade to IEEE Membership system in almost 10 yearsImprovements will enable IEEE to better capture and use information to better understand and serve our members and customers

IEEE Strategic Research and Planning Completed 48

ProjectsWeb Usability ResearchAll Society Research Project (ASRP) - Non-renewing Society Members IEEE Non-renewing Members Study2004 IEEE Member Segmentation Impact of IEL on Membership at IEL subscribing organizations Corporate Partnership Project Help Desk Survey GOLD Mentoring Online Focus Groups Graduating Student Retention Survey

IEEE Authors SurveyProceedings of IEEE SurveyStandards in Education SurveyThe Institute Readership StudyWhatrsquos NewIEEE StudyIEEE Internet Panel (Pulse Project)IEEE Spectrum Advertising surveysEnvironmental Scan ndash IEEE ViewIEEE Membership Grade Name Change StudyIEEE-USA SurveysWomen in Engineering StudyAnnual Measures of Success Project

Details at httpwwwieeeorgresearch

IEEE Website Usability StudyResults are an IEEE-wide

Concern16 subjects were asked to complete three tasks ndash join ndash find an article ndash find a conference

None completed all three tasks in 45 minutesFacilitators of the research had never before encountered a site with such complexity - where users have so many different paths to solve the same problem

Annual ISI Citation Index SaysIEEE Has 18 of the Top 20 Journals In

Field Journals1 IEEE Signal Processing Magazine 2 IEEE Network 3 IEEE Transactions on Pattern Analysis amp Machine Intelligence 4 IEEE Transactions on Medical Imaging 5 IEEE Intelligent Systems 6 IEEE Personal Communications 8 IEEEASME Journal of Microelectromechanical Systems9 Proceedings of the IEEE10 IEEE Electron Device Letters11 IEEE Journal of Quantum Electronics12 IEEE Journal of Selected Topics in Quantum Electronics 13 IEEE Transactions on Image Processing 14 IEEEACM Transactions on Networking 15 IEEE Communications Magazine 16 IEEE Photonics Technology Letters 17 IEEE Transactions on Information Theory 18 IEEE Transactions on Electron Devices 20 IEEE Transactions on Robotics and Automation

90 On-Line Communities with over 12000 Participants

Topics include Power amp Energy Embedded System Product Safety Ethernet Passive Optical Networks Employment amp Career Strategies Some IEEE Committees are using this (NIC ITSC SPC) Members continue to express interest in collaboration toolsWorking with ITSC and RAB to define a long-term strategy

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

Member Satisfaction Remains Strong

83 are satisfied or highly satisfied with membership 92 said probably or definitely renew membership 82 of members would recommend IEEE membership

Member Satisfaction

Members are most satisfied withndash IEEE Email alias with virus protectionndash Joining or renewing IEEE membershipndash TransactionsMagazinesJournalsLetters

Members are least satisfied with ndash IEEE Travel Services ndash IEEE Job Site ndash Employment and career-related information

Volunteer Satisfaction With Staff Partnering Remains High

Over 93 of satisfied or highly satisfied with ndash Staff supporting their committeeboard ndash Entire IEEE staff

Most satisfied with ndash Professionalism ndash Accessibility

Least satisfied with ndash Innovation ndash Anticipating needs and offering creative solutions

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

Financial Results ndash Moving Forward

IEEE Operations have adapted to the gt$0 budgeting principlesThe 10 year plan to grow IEEE reserves to 50 of the IEEE Operating budget is close to being achieved in 3 yearsIEEE needs to continue to define a framework for managing and appropriately utilizing reserves including a method to strategically reinvest in IEEE

Executive Director Search Update

The Search Committee ndash Winston (Chair) Anderson Lightner Seo

Parrish Estey Stern Herz (Advisor)

Interviews with executive search firms were completed and IEEE selected the firm of Russell Reynolds in Washington DC to conduct the searchThe search process is expected to take 4-6 months

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Background

Strategic Initiative Managed by MDCLed by Moshe Kam now VP EA Membership seeks to answer ndash Who will the IEEE

member be in 2025 years

ndash How large will IEEE be ndash How will we achieve

membership goals

IndividualsCorporationsSchoolsDemographicsndash Locationndash Employmentndash Professional Disciplinendash Education

Relationshipsndash Motivation for

membershipndash Impact on IEEE

organization

Membership A New Initiative

IEEE Membership has been stagnant or declining12 growth in 2002-200305 growth in 2004-2005

Higher grade memberships in decline04 (917) decline worldwide17 (2907) decline in US (4013 loss in 2003-

2004)

Society Memberships in decline46 decline in 2003-200422 decline in 2004-2005

Why be concerned

IEEE ldquomarket sharerdquo is lowhellipIEEE not reaching large groups of ECEs in some countriesndash Spain Italy China

IEEE entry into new technical areas is slowndash New professions are created in IEEE fields

without their members joining IEEEndash Organizations that are more agile gain

footholds in new areas (eg ACM BMES)

Membership Project Focus Areas

Primaryndash Corporate Partnershipndash Segment outreach

Secondaryndash Country Initiativendash Membership titles and grade qualifications

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Corporate Partners-A Blueprint

Objective Develop meaningful corporate partnership agreementsIdentify common goals for IEEE and ECE Industryndash Education about IEEE standardsndash Pre-College engineering education

Develop joint projectsndash Workshop on relevant IEEE standard for delivery on

company sitendash Teacher-in-training campaign for schools n the

companyrsquos locale

Refrain from discounting and rebate programs

Corporate Partners-A Baseline

What is the value of IEEE to corporationsndash How is IEEE perceived by corporationsndash What do they know (and not know) about IEEEndash Where is there potential for increased cooperation and

development of common programs

SPG contracted for interviewsndash Internal interviews completendash External interviews in-process (Feb 2005)

Outcomes reviewed Discussion of potential agreements startedndash Two Region 8 corporationsndash Opportunities developed during interviews

Internal Interviews (1)

Value propositions of IEEE membership to an individual is different than the value proposition of an IEEE relationship to a corporation

ndash ldquoCompanies are concerned with ROI brand reputation costs revenuehellip this stuff is not being measured by an employeersquos membership with IEEErdquo

Understanding of relationships between IEEE and corporations is inconsistent

ndash ldquoCompanies [who buy IEL] seem to already feel as though they have a formal relationship with IEEEErdquo

Internal Interviews (2)

Corporations view IEEE membership as a cost rather than an opportunity

ldquoThere is no immediate short range benefit for anybody in management area to have employees belong to IEEErdquo

IEEErsquos publications are viewed as too theoretical to the practitioner

ldquoA large portion of the IEEE intellectual property is driven by academics exceept for Standards Gearing IP more towards industry is something that corporate partners could help fosterrdquo

ldquoThe stuff that IEEE produces is not really that useful or it takes a lot of work to be usefulrdquo

Value

ldquoThe Standards Association gave a legitimacy to IEEE as an organization and was important to selling the IEEE Brand within our companyrdquo

ldquoIf you go to industry and you want to opena door you start speaking standardshellip because everyone uses standards and they cannot live without standardsrdquo

External Interviews (1)

Most cited areas of IEEE value (in order) to corporationsStrategic Valuendash Standardsndash IELPublicationsResearch

Operational Valuendash Professional Developmentndash Information ExchangeNetworking

External Interviews (2)

The whole of IEEE critical to the value proposition for a corporate partnerndash Offering a partnership to a corporation will

require an integrated strategy across relevant parts of IEEE

ndash IEEE does not typically communicate value to the people within corporations

ndash Companies are puzzled by IEEE structureldquoand lack of understanding of how different units can offer different services that are relevant to the corporationrsquos needrdquo

External Interviews (3)

Buy-in and understanding at a senior level of a corporation is critical to the acceptance and success of a corporate partnership

ndash ldquoCorporate relationships with IEEE should start with CEOs firstrdquo

External Interviews (4)

A corporate partnership program must distinguish itself from an individual membershipndash ldquoIEEE needs to make sure there is no reason for an

individual member to stop being a member relative to a corporate partnershiprdquo

The ability to track users and usage of products and services is important to a corporation as well as to IEEE1048698ndash ldquoIf I could identify the users and level of usage by user

of the IEL I could more easily secure the budget dollars to pay for itrdquo

External Interviews (5)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (6)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (5)

Discounts on individual memberships is not a critical selling factor in a corporate partnership modelThe different sales models of the IEL between Europe and the US impact the customer experiencendash Agents vs salespersons who work for IEEE

External Interviews (6)

ldquoIEEE should see me as a valuable partner who can help them sell their product into the company not just a bank who is able to provide them with several thousands of dollarsrdquo (Europe)

ldquoI feel more like a customer than a partnerrdquo (Europe)

ldquoThere is nothing I would change about the relationship with IEEE IEEE worked with us to understand our needs They should carbon copy this approach with other organizationsrdquo (US)

Corporate Partners-Next Steps

Meeting with SPG to planhellipndash Partnership and pricing modelndash Impact structure

Development of a blueprint for Corporate Partnership MOUndash Draft for June 2005 Meeting Series

Continued discussionsnegotiations with corporations that showed interest in partnership

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Segment Initiative-First Steps

Objective identify how we can cooperate with non-IEEE groups and individuals who operate in our fields of interest

Fields of interest for 2005ndash Healthcare (instrumentation and IT) ndash Multimedia and entertainment

Started with IT professionals in Healthcarendash Worked closely with the Biotech Council and EMBS

First contact HIMSS (Healthcare Information and Management Systems Society) ndash 15000 members and 220 corporations

Tecker Consultants contracted to conduct focus groups at HIMSS annual convention

Segment Initiative-Next Steps

Analyze HIMSS focus group outcomesndash Is this the model we should follow

Conduct focus groups at the March 2005 meeting of the American College of Cardiologyndash 600 papers ldquoin commonrdquo

Expand effort to Multimedia and Entertainmentndash Work closely with the Broadcasting Technology

Society

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Country Initiative Titles amp Grades

Country Initiative the case for an outreach effort in Spainndash Initial analysis will be presented to MDC and

the TC

Membership titles and grade qualificationsndash Discussion of the new Graduate Student

Member grade will take place in meetings of RAB and MDC

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Web Usability ndash Design

Multiple interfaces confuse usersPoor navigability ndash Heavy use of BACK button in testing (avg 8)

Inconsistent link colorsUsers assume primary ldquofederatedrdquo SEARCH on home pageUsers expect ldquoGoogle-likerdquo SEARCHUsers gothellipndash Multiple SEARCH interfacesndash Searches not structured to usersrsquo priorities ndash Different routes to locate articlesndash Protracted search timesndash Frustratedmdashencountered dead ends gave up

PSPB Ad-hoc Web Advisory Group February 2005

Web Usability ndash Content

Passive vocabularyMarketing tone in textNon-informational graphicsExamplesndash Difficulty interpreting membership

criteriandash Misunderstood access authorizationsndash Exceedingly complex renewal process

Web Projects 2005-2006

Define primary tasks navigation sequences and interfacesDevelop standardsndash User interface identitybranding content

style and format physically disabled

Redesignre-architect IEEE Home PageDevelop new design page architecture templatesStandardize basic navigation for ieeeorg and other essential sub-sites

Web Projects II

Develop information amp navigation ldquoGatewaysrdquondash About IEEEndash Volunteers (customized ultimately

personalized)ndash Publicationsndash Conferencesndash Standardsndash Societiesndash Conference Organizersndash Careers

Web Projects III

Exploresupport e-commerce common ldquoshopping cartrdquo functionPerform clickstream analysis and data miningConduct usability testing of prototypesTrain content owners on ldquousable designrdquo and writing for the web

Web-Related Projects Underway

Major Xplore interface revision and Xplore functionalityUnified login ndashauthentication available on MyIEEE and soon will allow login to Xplore simultaneouslyIEEE Spectrum online redesignVolunteer Portal ndashconcept and preliminary plansHome page and sub-page graphic design conceptsClickstream analysis by volunteersstaffTAB content area revamp -concepts and planningBusiness Management Systems (BMS) project ndashvendorapplication selected -affects access to member financial data for possible Web display and accessMembership portalIEEEtv

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

IEEE Enabling Culture Principles

Member No 1 amp Customer FocusRespect for the Employee and VolunteerTeamworkLead by ExampleParticipatory ManagementAccountability amp Our Word is Our BondInnovation amp Continuous ImprovementOpen Honest Communication and Feedback

IEEE Mission and Vision

VISIONTo advance global prosperity by fostering technological innovation enabling members careers and promoting community world-wide

MISSIONThe IEEE promotes the engineering process of creating developing integrating sharing and applying knowledge about electro and information technologies and sciences for the benefit of humanity and the profession

RAB Strategic Goals

Ensure the value of membershipBe the Leader in Membership DirectionBe the leader in Volunteer DevelopmentBe at the forefront of CommunicationsMeet the Challenges of a large transnational organizationEmphasize delegation using the powers reserved concept

Region 2 Goals

Increase overall Region leadership presence Support the programs of our Sections and ChaptersDevelop stronger ties with industry and governmentNurture future IEEE leaders by focusing support to student branch GOLD and PACE activitiesRecognize and reward the efforts and accomplishments of our members

Missing Reports

Central Pennsylvaniandash Meeting Financial

Officer Reporting

Johnstownndash Financial Reporting

Philadelphiandash Officer Reporting

West Virginiandash Meeting Reports

Youngstownndash Officer Reporting

Sections have until

30 June 200530 June 2005 to submit

reporting in order to

qualify for a 2005 Section

Rebate

Inactive Or Under-ReportedName Subgroup 2001 2002 2003

BALTIMORE AES10 2 1 0

CLEVELAND

C16 0 0 0

IA34 0 0 1

PE31 2 2 1

COLUMBUS GOLD NA 2 0

LEHIGH VALLEY C16 0 0 0

PHILADELPHIA

ED15CPMT21 1 0 0

EM14SIT30 2 4 0

EMB18 2 0 0

EMC27 2 0 0

MAG33 2 0 0

PITTSBURGH EMB18 2 2 1

WASHINGTON R07 JT WANOVA 0 1 1

RAB Leadership Award

To recognize those individuals who have exhibited exemplary and substantive leadership of an extraordinary nature in implementing activities which support RAB goals and objectives at the local regional national andor international level

Neville Jacobs ndash Baltimore Sectionndash For significant contributions and leadership in

providing pre-college electrical engineering exposure to high school students through the Baltimore Section Robot Project Activities

RAB Achievement Award

To recognize individuals involved with RAB andor the Regional network for singular achievement in the development and completion of a project(s) or activity(ies) which are directed to the fulfillment of one or more of the goals and objectives of RAB Amarjeet Basra ndash Northern Virginia Sectionndash For outstanding contributions in promoting

IEEE to college and pre-college students within the IEEE Northern Virginia Section

RAB 2005 - Section Significant Anniversary Banner

To recognize a Section for outstanding longevity through continuity in member support and enthusiasmJohnstown Sectionndash 50 Years (established 14 April 1955)

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

An IEEE Journey

2004 Year In ReviewMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

2004 Overall

IEEE Operations continue to run smoothlyOverall membership numbers and retention are up Information product sales continue to be strong Quality of service to members and customers is consistently very good Member satisfaction is down slightly but not alarmingly so Financially ndash IEEE operations have again exceeded budget targets ndash Investment returns are positive

IEEE is engaging in strategic thinking

IEEE is Planning Strategically

Membership Strategyndash Corporate Partnership amp Segment Initiativesndash Evaluation of Member Gradesndash New Model for Student Membership

Publications Strategyndash Six-point plan focuses on Content Process Services

Sales Customers amp PartnersConference Strategyndash Optimization of conference operations

Standards Strategyndash Internationalizationndash Corporate Programndash New Funding Model

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

IEEE Awards

2004 Medal of Honor awarded to Tadahiro Sekimotondash ldquoFor contributions to digital

satellite communications promotion of information technology RampD and technical and corporate leadership in in computers and communications

268 New Fellow Elevations

IEEE-USA

Supported IEEErsquos role as Lead Society for National Engineers Week lsquo04 ndash Spearheaded a UN briefing on ldquoGirls amp Techrdquo ndash Placed ldquoNew Faces of Engineeringrdquo ads in USA Today and

International Herald Tribune ndash Released image surveys coordinated with AAES-Harris ndash Sponsored a study on the impact of the Future City

Competition ndash Co-sponsored a record setting Family Day event at the

National Building Museum in Washington IEEE-USArsquos salary survey (Oct 04) had record response next step is a fee-based on-line salary service for human resource and engineering managers Tapped by US Reps Biggert and Holt to organize an Advisory Committee to the Congressional RampD Caucus

IEEE-USA

Successfully advocated legislation appropriating funds for a significant study on off-shoring trends and impacts Co-sponsored a national conference on ldquoEthics and Changing Energy Markets Issues for Engineers Managers and Regulatorsrdquo Sponsored four government fellowships with individuals serving one year appointments as technical advisors to members of Congress and the State Department and a Mass Media Fellow at WOSU-AM (Columbus OH) Coordinated nearly 150 visits by IEEE US members with their elected representatives in Congress

IEEE receives International Public Relations Award for E-

WeekIPRA Golden World Awards Ceremony held in London in OctoberIEEE-USA recognized for its public relations activities associated with National Engineers WeekCreates international awareness of E-Week and supports initiative to expand transnational efforts for this program

IEEE Wins Bulldog Award forExcellence in Media Relations

amp PRRecognition for handling the 2003 Blackout in the ldquoBreaking Newsrdquo categoryCollaborative effort among Corporate Strategy amp Communications IEEE-USA Communications Publications and the Power Engineering SocietyIEEE recognition resulted in placements in the Wall Street Journal The New York Times The Associated Press and ABC The excellent response under extreme extreme circumstancescircumstances solidified IEEEs reputation as a a highly crediblehighly credible source

IEEE Standards Association

Established contact with key Chinese standards organizations through series of meetings in May in BeijingCreated myBallotTM an enhanced electronic standards balloting system to facilitate volunteer standards participationAgreement with the US Department of Homeland Security for wide distribution of nuclear instrumentation standardsImplementation of dual-logo agreement with the International Electrotechnical Commission (IEC)Increased upfront funding of standards development

Progress on OFAC

Hosted OFAC-related meeting last February Resolved issues with OFAC to ensure author rights to publish internationally Now providing services again to those in OFAC-impacted countries

Washington Workshop Art Winston and Mike Lightner explain concerns to David Mills of OFAC as IEEE Attorney Nelson Dong looks on

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

Business Management System (BMS) Project Approved

ITSC volunteers and staff developed and agreed on requirements for upgrading IEEErsquos Business Management System (BMS)First major upgrade to IEEE Membership system in almost 10 yearsImprovements will enable IEEE to better capture and use information to better understand and serve our members and customers

IEEE Strategic Research and Planning Completed 48

ProjectsWeb Usability ResearchAll Society Research Project (ASRP) - Non-renewing Society Members IEEE Non-renewing Members Study2004 IEEE Member Segmentation Impact of IEL on Membership at IEL subscribing organizations Corporate Partnership Project Help Desk Survey GOLD Mentoring Online Focus Groups Graduating Student Retention Survey

IEEE Authors SurveyProceedings of IEEE SurveyStandards in Education SurveyThe Institute Readership StudyWhatrsquos NewIEEE StudyIEEE Internet Panel (Pulse Project)IEEE Spectrum Advertising surveysEnvironmental Scan ndash IEEE ViewIEEE Membership Grade Name Change StudyIEEE-USA SurveysWomen in Engineering StudyAnnual Measures of Success Project

Details at httpwwwieeeorgresearch

IEEE Website Usability StudyResults are an IEEE-wide

Concern16 subjects were asked to complete three tasks ndash join ndash find an article ndash find a conference

None completed all three tasks in 45 minutesFacilitators of the research had never before encountered a site with such complexity - where users have so many different paths to solve the same problem

Annual ISI Citation Index SaysIEEE Has 18 of the Top 20 Journals In

Field Journals1 IEEE Signal Processing Magazine 2 IEEE Network 3 IEEE Transactions on Pattern Analysis amp Machine Intelligence 4 IEEE Transactions on Medical Imaging 5 IEEE Intelligent Systems 6 IEEE Personal Communications 8 IEEEASME Journal of Microelectromechanical Systems9 Proceedings of the IEEE10 IEEE Electron Device Letters11 IEEE Journal of Quantum Electronics12 IEEE Journal of Selected Topics in Quantum Electronics 13 IEEE Transactions on Image Processing 14 IEEEACM Transactions on Networking 15 IEEE Communications Magazine 16 IEEE Photonics Technology Letters 17 IEEE Transactions on Information Theory 18 IEEE Transactions on Electron Devices 20 IEEE Transactions on Robotics and Automation

90 On-Line Communities with over 12000 Participants

Topics include Power amp Energy Embedded System Product Safety Ethernet Passive Optical Networks Employment amp Career Strategies Some IEEE Committees are using this (NIC ITSC SPC) Members continue to express interest in collaboration toolsWorking with ITSC and RAB to define a long-term strategy

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

Member Satisfaction Remains Strong

83 are satisfied or highly satisfied with membership 92 said probably or definitely renew membership 82 of members would recommend IEEE membership

Member Satisfaction

Members are most satisfied withndash IEEE Email alias with virus protectionndash Joining or renewing IEEE membershipndash TransactionsMagazinesJournalsLetters

Members are least satisfied with ndash IEEE Travel Services ndash IEEE Job Site ndash Employment and career-related information

Volunteer Satisfaction With Staff Partnering Remains High

Over 93 of satisfied or highly satisfied with ndash Staff supporting their committeeboard ndash Entire IEEE staff

Most satisfied with ndash Professionalism ndash Accessibility

Least satisfied with ndash Innovation ndash Anticipating needs and offering creative solutions

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

Financial Results ndash Moving Forward

IEEE Operations have adapted to the gt$0 budgeting principlesThe 10 year plan to grow IEEE reserves to 50 of the IEEE Operating budget is close to being achieved in 3 yearsIEEE needs to continue to define a framework for managing and appropriately utilizing reserves including a method to strategically reinvest in IEEE

Executive Director Search Update

The Search Committee ndash Winston (Chair) Anderson Lightner Seo

Parrish Estey Stern Herz (Advisor)

Interviews with executive search firms were completed and IEEE selected the firm of Russell Reynolds in Washington DC to conduct the searchThe search process is expected to take 4-6 months

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Background

Strategic Initiative Managed by MDCLed by Moshe Kam now VP EA Membership seeks to answer ndash Who will the IEEE

member be in 2025 years

ndash How large will IEEE be ndash How will we achieve

membership goals

IndividualsCorporationsSchoolsDemographicsndash Locationndash Employmentndash Professional Disciplinendash Education

Relationshipsndash Motivation for

membershipndash Impact on IEEE

organization

Membership A New Initiative

IEEE Membership has been stagnant or declining12 growth in 2002-200305 growth in 2004-2005

Higher grade memberships in decline04 (917) decline worldwide17 (2907) decline in US (4013 loss in 2003-

2004)

Society Memberships in decline46 decline in 2003-200422 decline in 2004-2005

Why be concerned

IEEE ldquomarket sharerdquo is lowhellipIEEE not reaching large groups of ECEs in some countriesndash Spain Italy China

IEEE entry into new technical areas is slowndash New professions are created in IEEE fields

without their members joining IEEEndash Organizations that are more agile gain

footholds in new areas (eg ACM BMES)

Membership Project Focus Areas

Primaryndash Corporate Partnershipndash Segment outreach

Secondaryndash Country Initiativendash Membership titles and grade qualifications

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Corporate Partners-A Blueprint

Objective Develop meaningful corporate partnership agreementsIdentify common goals for IEEE and ECE Industryndash Education about IEEE standardsndash Pre-College engineering education

Develop joint projectsndash Workshop on relevant IEEE standard for delivery on

company sitendash Teacher-in-training campaign for schools n the

companyrsquos locale

Refrain from discounting and rebate programs

Corporate Partners-A Baseline

What is the value of IEEE to corporationsndash How is IEEE perceived by corporationsndash What do they know (and not know) about IEEEndash Where is there potential for increased cooperation and

development of common programs

SPG contracted for interviewsndash Internal interviews completendash External interviews in-process (Feb 2005)

Outcomes reviewed Discussion of potential agreements startedndash Two Region 8 corporationsndash Opportunities developed during interviews

Internal Interviews (1)

Value propositions of IEEE membership to an individual is different than the value proposition of an IEEE relationship to a corporation

ndash ldquoCompanies are concerned with ROI brand reputation costs revenuehellip this stuff is not being measured by an employeersquos membership with IEEErdquo

Understanding of relationships between IEEE and corporations is inconsistent

ndash ldquoCompanies [who buy IEL] seem to already feel as though they have a formal relationship with IEEEErdquo

Internal Interviews (2)

Corporations view IEEE membership as a cost rather than an opportunity

ldquoThere is no immediate short range benefit for anybody in management area to have employees belong to IEEErdquo

IEEErsquos publications are viewed as too theoretical to the practitioner

ldquoA large portion of the IEEE intellectual property is driven by academics exceept for Standards Gearing IP more towards industry is something that corporate partners could help fosterrdquo

ldquoThe stuff that IEEE produces is not really that useful or it takes a lot of work to be usefulrdquo

Value

ldquoThe Standards Association gave a legitimacy to IEEE as an organization and was important to selling the IEEE Brand within our companyrdquo

ldquoIf you go to industry and you want to opena door you start speaking standardshellip because everyone uses standards and they cannot live without standardsrdquo

External Interviews (1)

Most cited areas of IEEE value (in order) to corporationsStrategic Valuendash Standardsndash IELPublicationsResearch

Operational Valuendash Professional Developmentndash Information ExchangeNetworking

External Interviews (2)

The whole of IEEE critical to the value proposition for a corporate partnerndash Offering a partnership to a corporation will

require an integrated strategy across relevant parts of IEEE

ndash IEEE does not typically communicate value to the people within corporations

ndash Companies are puzzled by IEEE structureldquoand lack of understanding of how different units can offer different services that are relevant to the corporationrsquos needrdquo

External Interviews (3)

Buy-in and understanding at a senior level of a corporation is critical to the acceptance and success of a corporate partnership

ndash ldquoCorporate relationships with IEEE should start with CEOs firstrdquo

External Interviews (4)

A corporate partnership program must distinguish itself from an individual membershipndash ldquoIEEE needs to make sure there is no reason for an

individual member to stop being a member relative to a corporate partnershiprdquo

The ability to track users and usage of products and services is important to a corporation as well as to IEEE1048698ndash ldquoIf I could identify the users and level of usage by user

of the IEL I could more easily secure the budget dollars to pay for itrdquo

External Interviews (5)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (6)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (5)

Discounts on individual memberships is not a critical selling factor in a corporate partnership modelThe different sales models of the IEL between Europe and the US impact the customer experiencendash Agents vs salespersons who work for IEEE

External Interviews (6)

ldquoIEEE should see me as a valuable partner who can help them sell their product into the company not just a bank who is able to provide them with several thousands of dollarsrdquo (Europe)

ldquoI feel more like a customer than a partnerrdquo (Europe)

ldquoThere is nothing I would change about the relationship with IEEE IEEE worked with us to understand our needs They should carbon copy this approach with other organizationsrdquo (US)

Corporate Partners-Next Steps

Meeting with SPG to planhellipndash Partnership and pricing modelndash Impact structure

Development of a blueprint for Corporate Partnership MOUndash Draft for June 2005 Meeting Series

Continued discussionsnegotiations with corporations that showed interest in partnership

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Segment Initiative-First Steps

Objective identify how we can cooperate with non-IEEE groups and individuals who operate in our fields of interest

Fields of interest for 2005ndash Healthcare (instrumentation and IT) ndash Multimedia and entertainment

Started with IT professionals in Healthcarendash Worked closely with the Biotech Council and EMBS

First contact HIMSS (Healthcare Information and Management Systems Society) ndash 15000 members and 220 corporations

Tecker Consultants contracted to conduct focus groups at HIMSS annual convention

Segment Initiative-Next Steps

Analyze HIMSS focus group outcomesndash Is this the model we should follow

Conduct focus groups at the March 2005 meeting of the American College of Cardiologyndash 600 papers ldquoin commonrdquo

Expand effort to Multimedia and Entertainmentndash Work closely with the Broadcasting Technology

Society

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Country Initiative Titles amp Grades

Country Initiative the case for an outreach effort in Spainndash Initial analysis will be presented to MDC and

the TC

Membership titles and grade qualificationsndash Discussion of the new Graduate Student

Member grade will take place in meetings of RAB and MDC

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Web Usability ndash Design

Multiple interfaces confuse usersPoor navigability ndash Heavy use of BACK button in testing (avg 8)

Inconsistent link colorsUsers assume primary ldquofederatedrdquo SEARCH on home pageUsers expect ldquoGoogle-likerdquo SEARCHUsers gothellipndash Multiple SEARCH interfacesndash Searches not structured to usersrsquo priorities ndash Different routes to locate articlesndash Protracted search timesndash Frustratedmdashencountered dead ends gave up

PSPB Ad-hoc Web Advisory Group February 2005

Web Usability ndash Content

Passive vocabularyMarketing tone in textNon-informational graphicsExamplesndash Difficulty interpreting membership

criteriandash Misunderstood access authorizationsndash Exceedingly complex renewal process

Web Projects 2005-2006

Define primary tasks navigation sequences and interfacesDevelop standardsndash User interface identitybranding content

style and format physically disabled

Redesignre-architect IEEE Home PageDevelop new design page architecture templatesStandardize basic navigation for ieeeorg and other essential sub-sites

Web Projects II

Develop information amp navigation ldquoGatewaysrdquondash About IEEEndash Volunteers (customized ultimately

personalized)ndash Publicationsndash Conferencesndash Standardsndash Societiesndash Conference Organizersndash Careers

Web Projects III

Exploresupport e-commerce common ldquoshopping cartrdquo functionPerform clickstream analysis and data miningConduct usability testing of prototypesTrain content owners on ldquousable designrdquo and writing for the web

Web-Related Projects Underway

Major Xplore interface revision and Xplore functionalityUnified login ndashauthentication available on MyIEEE and soon will allow login to Xplore simultaneouslyIEEE Spectrum online redesignVolunteer Portal ndashconcept and preliminary plansHome page and sub-page graphic design conceptsClickstream analysis by volunteersstaffTAB content area revamp -concepts and planningBusiness Management Systems (BMS) project ndashvendorapplication selected -affects access to member financial data for possible Web display and accessMembership portalIEEEtv

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

IEEE Enabling Culture Principles

Member No 1 amp Customer FocusRespect for the Employee and VolunteerTeamworkLead by ExampleParticipatory ManagementAccountability amp Our Word is Our BondInnovation amp Continuous ImprovementOpen Honest Communication and Feedback

IEEE Mission and Vision

VISIONTo advance global prosperity by fostering technological innovation enabling members careers and promoting community world-wide

MISSIONThe IEEE promotes the engineering process of creating developing integrating sharing and applying knowledge about electro and information technologies and sciences for the benefit of humanity and the profession

RAB Strategic Goals

Ensure the value of membershipBe the Leader in Membership DirectionBe the leader in Volunteer DevelopmentBe at the forefront of CommunicationsMeet the Challenges of a large transnational organizationEmphasize delegation using the powers reserved concept

Region 2 Goals

Increase overall Region leadership presence Support the programs of our Sections and ChaptersDevelop stronger ties with industry and governmentNurture future IEEE leaders by focusing support to student branch GOLD and PACE activitiesRecognize and reward the efforts and accomplishments of our members

Missing Reports

Central Pennsylvaniandash Meeting Financial

Officer Reporting

Johnstownndash Financial Reporting

Philadelphiandash Officer Reporting

West Virginiandash Meeting Reports

Youngstownndash Officer Reporting

Sections have until

30 June 200530 June 2005 to submit

reporting in order to

qualify for a 2005 Section

Rebate

Inactive Or Under-ReportedName Subgroup 2001 2002 2003

BALTIMORE AES10 2 1 0

CLEVELAND

C16 0 0 0

IA34 0 0 1

PE31 2 2 1

COLUMBUS GOLD NA 2 0

LEHIGH VALLEY C16 0 0 0

PHILADELPHIA

ED15CPMT21 1 0 0

EM14SIT30 2 4 0

EMB18 2 0 0

EMC27 2 0 0

MAG33 2 0 0

PITTSBURGH EMB18 2 2 1

WASHINGTON R07 JT WANOVA 0 1 1

RAB Leadership Award

To recognize those individuals who have exhibited exemplary and substantive leadership of an extraordinary nature in implementing activities which support RAB goals and objectives at the local regional national andor international level

Neville Jacobs ndash Baltimore Sectionndash For significant contributions and leadership in

providing pre-college electrical engineering exposure to high school students through the Baltimore Section Robot Project Activities

RAB Achievement Award

To recognize individuals involved with RAB andor the Regional network for singular achievement in the development and completion of a project(s) or activity(ies) which are directed to the fulfillment of one or more of the goals and objectives of RAB Amarjeet Basra ndash Northern Virginia Sectionndash For outstanding contributions in promoting

IEEE to college and pre-college students within the IEEE Northern Virginia Section

RAB 2005 - Section Significant Anniversary Banner

To recognize a Section for outstanding longevity through continuity in member support and enthusiasmJohnstown Sectionndash 50 Years (established 14 April 1955)

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

2004 Overall

IEEE Operations continue to run smoothlyOverall membership numbers and retention are up Information product sales continue to be strong Quality of service to members and customers is consistently very good Member satisfaction is down slightly but not alarmingly so Financially ndash IEEE operations have again exceeded budget targets ndash Investment returns are positive

IEEE is engaging in strategic thinking

IEEE is Planning Strategically

Membership Strategyndash Corporate Partnership amp Segment Initiativesndash Evaluation of Member Gradesndash New Model for Student Membership

Publications Strategyndash Six-point plan focuses on Content Process Services

Sales Customers amp PartnersConference Strategyndash Optimization of conference operations

Standards Strategyndash Internationalizationndash Corporate Programndash New Funding Model

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

IEEE Awards

2004 Medal of Honor awarded to Tadahiro Sekimotondash ldquoFor contributions to digital

satellite communications promotion of information technology RampD and technical and corporate leadership in in computers and communications

268 New Fellow Elevations

IEEE-USA

Supported IEEErsquos role as Lead Society for National Engineers Week lsquo04 ndash Spearheaded a UN briefing on ldquoGirls amp Techrdquo ndash Placed ldquoNew Faces of Engineeringrdquo ads in USA Today and

International Herald Tribune ndash Released image surveys coordinated with AAES-Harris ndash Sponsored a study on the impact of the Future City

Competition ndash Co-sponsored a record setting Family Day event at the

National Building Museum in Washington IEEE-USArsquos salary survey (Oct 04) had record response next step is a fee-based on-line salary service for human resource and engineering managers Tapped by US Reps Biggert and Holt to organize an Advisory Committee to the Congressional RampD Caucus

IEEE-USA

Successfully advocated legislation appropriating funds for a significant study on off-shoring trends and impacts Co-sponsored a national conference on ldquoEthics and Changing Energy Markets Issues for Engineers Managers and Regulatorsrdquo Sponsored four government fellowships with individuals serving one year appointments as technical advisors to members of Congress and the State Department and a Mass Media Fellow at WOSU-AM (Columbus OH) Coordinated nearly 150 visits by IEEE US members with their elected representatives in Congress

IEEE receives International Public Relations Award for E-

WeekIPRA Golden World Awards Ceremony held in London in OctoberIEEE-USA recognized for its public relations activities associated with National Engineers WeekCreates international awareness of E-Week and supports initiative to expand transnational efforts for this program

IEEE Wins Bulldog Award forExcellence in Media Relations

amp PRRecognition for handling the 2003 Blackout in the ldquoBreaking Newsrdquo categoryCollaborative effort among Corporate Strategy amp Communications IEEE-USA Communications Publications and the Power Engineering SocietyIEEE recognition resulted in placements in the Wall Street Journal The New York Times The Associated Press and ABC The excellent response under extreme extreme circumstancescircumstances solidified IEEEs reputation as a a highly crediblehighly credible source

IEEE Standards Association

Established contact with key Chinese standards organizations through series of meetings in May in BeijingCreated myBallotTM an enhanced electronic standards balloting system to facilitate volunteer standards participationAgreement with the US Department of Homeland Security for wide distribution of nuclear instrumentation standardsImplementation of dual-logo agreement with the International Electrotechnical Commission (IEC)Increased upfront funding of standards development

Progress on OFAC

Hosted OFAC-related meeting last February Resolved issues with OFAC to ensure author rights to publish internationally Now providing services again to those in OFAC-impacted countries

Washington Workshop Art Winston and Mike Lightner explain concerns to David Mills of OFAC as IEEE Attorney Nelson Dong looks on

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

Business Management System (BMS) Project Approved

ITSC volunteers and staff developed and agreed on requirements for upgrading IEEErsquos Business Management System (BMS)First major upgrade to IEEE Membership system in almost 10 yearsImprovements will enable IEEE to better capture and use information to better understand and serve our members and customers

IEEE Strategic Research and Planning Completed 48

ProjectsWeb Usability ResearchAll Society Research Project (ASRP) - Non-renewing Society Members IEEE Non-renewing Members Study2004 IEEE Member Segmentation Impact of IEL on Membership at IEL subscribing organizations Corporate Partnership Project Help Desk Survey GOLD Mentoring Online Focus Groups Graduating Student Retention Survey

IEEE Authors SurveyProceedings of IEEE SurveyStandards in Education SurveyThe Institute Readership StudyWhatrsquos NewIEEE StudyIEEE Internet Panel (Pulse Project)IEEE Spectrum Advertising surveysEnvironmental Scan ndash IEEE ViewIEEE Membership Grade Name Change StudyIEEE-USA SurveysWomen in Engineering StudyAnnual Measures of Success Project

Details at httpwwwieeeorgresearch

IEEE Website Usability StudyResults are an IEEE-wide

Concern16 subjects were asked to complete three tasks ndash join ndash find an article ndash find a conference

None completed all three tasks in 45 minutesFacilitators of the research had never before encountered a site with such complexity - where users have so many different paths to solve the same problem

Annual ISI Citation Index SaysIEEE Has 18 of the Top 20 Journals In

Field Journals1 IEEE Signal Processing Magazine 2 IEEE Network 3 IEEE Transactions on Pattern Analysis amp Machine Intelligence 4 IEEE Transactions on Medical Imaging 5 IEEE Intelligent Systems 6 IEEE Personal Communications 8 IEEEASME Journal of Microelectromechanical Systems9 Proceedings of the IEEE10 IEEE Electron Device Letters11 IEEE Journal of Quantum Electronics12 IEEE Journal of Selected Topics in Quantum Electronics 13 IEEE Transactions on Image Processing 14 IEEEACM Transactions on Networking 15 IEEE Communications Magazine 16 IEEE Photonics Technology Letters 17 IEEE Transactions on Information Theory 18 IEEE Transactions on Electron Devices 20 IEEE Transactions on Robotics and Automation

90 On-Line Communities with over 12000 Participants

Topics include Power amp Energy Embedded System Product Safety Ethernet Passive Optical Networks Employment amp Career Strategies Some IEEE Committees are using this (NIC ITSC SPC) Members continue to express interest in collaboration toolsWorking with ITSC and RAB to define a long-term strategy

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

Member Satisfaction Remains Strong

83 are satisfied or highly satisfied with membership 92 said probably or definitely renew membership 82 of members would recommend IEEE membership

Member Satisfaction

Members are most satisfied withndash IEEE Email alias with virus protectionndash Joining or renewing IEEE membershipndash TransactionsMagazinesJournalsLetters

Members are least satisfied with ndash IEEE Travel Services ndash IEEE Job Site ndash Employment and career-related information

Volunteer Satisfaction With Staff Partnering Remains High

Over 93 of satisfied or highly satisfied with ndash Staff supporting their committeeboard ndash Entire IEEE staff

Most satisfied with ndash Professionalism ndash Accessibility

Least satisfied with ndash Innovation ndash Anticipating needs and offering creative solutions

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

Financial Results ndash Moving Forward

IEEE Operations have adapted to the gt$0 budgeting principlesThe 10 year plan to grow IEEE reserves to 50 of the IEEE Operating budget is close to being achieved in 3 yearsIEEE needs to continue to define a framework for managing and appropriately utilizing reserves including a method to strategically reinvest in IEEE

Executive Director Search Update

The Search Committee ndash Winston (Chair) Anderson Lightner Seo

Parrish Estey Stern Herz (Advisor)

Interviews with executive search firms were completed and IEEE selected the firm of Russell Reynolds in Washington DC to conduct the searchThe search process is expected to take 4-6 months

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Background

Strategic Initiative Managed by MDCLed by Moshe Kam now VP EA Membership seeks to answer ndash Who will the IEEE

member be in 2025 years

ndash How large will IEEE be ndash How will we achieve

membership goals

IndividualsCorporationsSchoolsDemographicsndash Locationndash Employmentndash Professional Disciplinendash Education

Relationshipsndash Motivation for

membershipndash Impact on IEEE

organization

Membership A New Initiative

IEEE Membership has been stagnant or declining12 growth in 2002-200305 growth in 2004-2005

Higher grade memberships in decline04 (917) decline worldwide17 (2907) decline in US (4013 loss in 2003-

2004)

Society Memberships in decline46 decline in 2003-200422 decline in 2004-2005

Why be concerned

IEEE ldquomarket sharerdquo is lowhellipIEEE not reaching large groups of ECEs in some countriesndash Spain Italy China

IEEE entry into new technical areas is slowndash New professions are created in IEEE fields

without their members joining IEEEndash Organizations that are more agile gain

footholds in new areas (eg ACM BMES)

Membership Project Focus Areas

Primaryndash Corporate Partnershipndash Segment outreach

Secondaryndash Country Initiativendash Membership titles and grade qualifications

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Corporate Partners-A Blueprint

Objective Develop meaningful corporate partnership agreementsIdentify common goals for IEEE and ECE Industryndash Education about IEEE standardsndash Pre-College engineering education

Develop joint projectsndash Workshop on relevant IEEE standard for delivery on

company sitendash Teacher-in-training campaign for schools n the

companyrsquos locale

Refrain from discounting and rebate programs

Corporate Partners-A Baseline

What is the value of IEEE to corporationsndash How is IEEE perceived by corporationsndash What do they know (and not know) about IEEEndash Where is there potential for increased cooperation and

development of common programs

SPG contracted for interviewsndash Internal interviews completendash External interviews in-process (Feb 2005)

Outcomes reviewed Discussion of potential agreements startedndash Two Region 8 corporationsndash Opportunities developed during interviews

Internal Interviews (1)

Value propositions of IEEE membership to an individual is different than the value proposition of an IEEE relationship to a corporation

ndash ldquoCompanies are concerned with ROI brand reputation costs revenuehellip this stuff is not being measured by an employeersquos membership with IEEErdquo

Understanding of relationships between IEEE and corporations is inconsistent

ndash ldquoCompanies [who buy IEL] seem to already feel as though they have a formal relationship with IEEEErdquo

Internal Interviews (2)

Corporations view IEEE membership as a cost rather than an opportunity

ldquoThere is no immediate short range benefit for anybody in management area to have employees belong to IEEErdquo

IEEErsquos publications are viewed as too theoretical to the practitioner

ldquoA large portion of the IEEE intellectual property is driven by academics exceept for Standards Gearing IP more towards industry is something that corporate partners could help fosterrdquo

ldquoThe stuff that IEEE produces is not really that useful or it takes a lot of work to be usefulrdquo

Value

ldquoThe Standards Association gave a legitimacy to IEEE as an organization and was important to selling the IEEE Brand within our companyrdquo

ldquoIf you go to industry and you want to opena door you start speaking standardshellip because everyone uses standards and they cannot live without standardsrdquo

External Interviews (1)

Most cited areas of IEEE value (in order) to corporationsStrategic Valuendash Standardsndash IELPublicationsResearch

Operational Valuendash Professional Developmentndash Information ExchangeNetworking

External Interviews (2)

The whole of IEEE critical to the value proposition for a corporate partnerndash Offering a partnership to a corporation will

require an integrated strategy across relevant parts of IEEE

ndash IEEE does not typically communicate value to the people within corporations

ndash Companies are puzzled by IEEE structureldquoand lack of understanding of how different units can offer different services that are relevant to the corporationrsquos needrdquo

External Interviews (3)

Buy-in and understanding at a senior level of a corporation is critical to the acceptance and success of a corporate partnership

ndash ldquoCorporate relationships with IEEE should start with CEOs firstrdquo

External Interviews (4)

A corporate partnership program must distinguish itself from an individual membershipndash ldquoIEEE needs to make sure there is no reason for an

individual member to stop being a member relative to a corporate partnershiprdquo

The ability to track users and usage of products and services is important to a corporation as well as to IEEE1048698ndash ldquoIf I could identify the users and level of usage by user

of the IEL I could more easily secure the budget dollars to pay for itrdquo

External Interviews (5)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (6)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (5)

Discounts on individual memberships is not a critical selling factor in a corporate partnership modelThe different sales models of the IEL between Europe and the US impact the customer experiencendash Agents vs salespersons who work for IEEE

External Interviews (6)

ldquoIEEE should see me as a valuable partner who can help them sell their product into the company not just a bank who is able to provide them with several thousands of dollarsrdquo (Europe)

ldquoI feel more like a customer than a partnerrdquo (Europe)

ldquoThere is nothing I would change about the relationship with IEEE IEEE worked with us to understand our needs They should carbon copy this approach with other organizationsrdquo (US)

Corporate Partners-Next Steps

Meeting with SPG to planhellipndash Partnership and pricing modelndash Impact structure

Development of a blueprint for Corporate Partnership MOUndash Draft for June 2005 Meeting Series

Continued discussionsnegotiations with corporations that showed interest in partnership

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Segment Initiative-First Steps

Objective identify how we can cooperate with non-IEEE groups and individuals who operate in our fields of interest

Fields of interest for 2005ndash Healthcare (instrumentation and IT) ndash Multimedia and entertainment

Started with IT professionals in Healthcarendash Worked closely with the Biotech Council and EMBS

First contact HIMSS (Healthcare Information and Management Systems Society) ndash 15000 members and 220 corporations

Tecker Consultants contracted to conduct focus groups at HIMSS annual convention

Segment Initiative-Next Steps

Analyze HIMSS focus group outcomesndash Is this the model we should follow

Conduct focus groups at the March 2005 meeting of the American College of Cardiologyndash 600 papers ldquoin commonrdquo

Expand effort to Multimedia and Entertainmentndash Work closely with the Broadcasting Technology

Society

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Country Initiative Titles amp Grades

Country Initiative the case for an outreach effort in Spainndash Initial analysis will be presented to MDC and

the TC

Membership titles and grade qualificationsndash Discussion of the new Graduate Student

Member grade will take place in meetings of RAB and MDC

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Web Usability ndash Design

Multiple interfaces confuse usersPoor navigability ndash Heavy use of BACK button in testing (avg 8)

Inconsistent link colorsUsers assume primary ldquofederatedrdquo SEARCH on home pageUsers expect ldquoGoogle-likerdquo SEARCHUsers gothellipndash Multiple SEARCH interfacesndash Searches not structured to usersrsquo priorities ndash Different routes to locate articlesndash Protracted search timesndash Frustratedmdashencountered dead ends gave up

PSPB Ad-hoc Web Advisory Group February 2005

Web Usability ndash Content

Passive vocabularyMarketing tone in textNon-informational graphicsExamplesndash Difficulty interpreting membership

criteriandash Misunderstood access authorizationsndash Exceedingly complex renewal process

Web Projects 2005-2006

Define primary tasks navigation sequences and interfacesDevelop standardsndash User interface identitybranding content

style and format physically disabled

Redesignre-architect IEEE Home PageDevelop new design page architecture templatesStandardize basic navigation for ieeeorg and other essential sub-sites

Web Projects II

Develop information amp navigation ldquoGatewaysrdquondash About IEEEndash Volunteers (customized ultimately

personalized)ndash Publicationsndash Conferencesndash Standardsndash Societiesndash Conference Organizersndash Careers

Web Projects III

Exploresupport e-commerce common ldquoshopping cartrdquo functionPerform clickstream analysis and data miningConduct usability testing of prototypesTrain content owners on ldquousable designrdquo and writing for the web

Web-Related Projects Underway

Major Xplore interface revision and Xplore functionalityUnified login ndashauthentication available on MyIEEE and soon will allow login to Xplore simultaneouslyIEEE Spectrum online redesignVolunteer Portal ndashconcept and preliminary plansHome page and sub-page graphic design conceptsClickstream analysis by volunteersstaffTAB content area revamp -concepts and planningBusiness Management Systems (BMS) project ndashvendorapplication selected -affects access to member financial data for possible Web display and accessMembership portalIEEEtv

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

IEEE Enabling Culture Principles

Member No 1 amp Customer FocusRespect for the Employee and VolunteerTeamworkLead by ExampleParticipatory ManagementAccountability amp Our Word is Our BondInnovation amp Continuous ImprovementOpen Honest Communication and Feedback

IEEE Mission and Vision

VISIONTo advance global prosperity by fostering technological innovation enabling members careers and promoting community world-wide

MISSIONThe IEEE promotes the engineering process of creating developing integrating sharing and applying knowledge about electro and information technologies and sciences for the benefit of humanity and the profession

RAB Strategic Goals

Ensure the value of membershipBe the Leader in Membership DirectionBe the leader in Volunteer DevelopmentBe at the forefront of CommunicationsMeet the Challenges of a large transnational organizationEmphasize delegation using the powers reserved concept

Region 2 Goals

Increase overall Region leadership presence Support the programs of our Sections and ChaptersDevelop stronger ties with industry and governmentNurture future IEEE leaders by focusing support to student branch GOLD and PACE activitiesRecognize and reward the efforts and accomplishments of our members

Missing Reports

Central Pennsylvaniandash Meeting Financial

Officer Reporting

Johnstownndash Financial Reporting

Philadelphiandash Officer Reporting

West Virginiandash Meeting Reports

Youngstownndash Officer Reporting

Sections have until

30 June 200530 June 2005 to submit

reporting in order to

qualify for a 2005 Section

Rebate

Inactive Or Under-ReportedName Subgroup 2001 2002 2003

BALTIMORE AES10 2 1 0

CLEVELAND

C16 0 0 0

IA34 0 0 1

PE31 2 2 1

COLUMBUS GOLD NA 2 0

LEHIGH VALLEY C16 0 0 0

PHILADELPHIA

ED15CPMT21 1 0 0

EM14SIT30 2 4 0

EMB18 2 0 0

EMC27 2 0 0

MAG33 2 0 0

PITTSBURGH EMB18 2 2 1

WASHINGTON R07 JT WANOVA 0 1 1

RAB Leadership Award

To recognize those individuals who have exhibited exemplary and substantive leadership of an extraordinary nature in implementing activities which support RAB goals and objectives at the local regional national andor international level

Neville Jacobs ndash Baltimore Sectionndash For significant contributions and leadership in

providing pre-college electrical engineering exposure to high school students through the Baltimore Section Robot Project Activities

RAB Achievement Award

To recognize individuals involved with RAB andor the Regional network for singular achievement in the development and completion of a project(s) or activity(ies) which are directed to the fulfillment of one or more of the goals and objectives of RAB Amarjeet Basra ndash Northern Virginia Sectionndash For outstanding contributions in promoting

IEEE to college and pre-college students within the IEEE Northern Virginia Section

RAB 2005 - Section Significant Anniversary Banner

To recognize a Section for outstanding longevity through continuity in member support and enthusiasmJohnstown Sectionndash 50 Years (established 14 April 1955)

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

2004 Overall

IEEE Operations continue to run smoothlyOverall membership numbers and retention are up Information product sales continue to be strong Quality of service to members and customers is consistently very good Member satisfaction is down slightly but not alarmingly so Financially ndash IEEE operations have again exceeded budget targets ndash Investment returns are positive

IEEE is engaging in strategic thinking

IEEE is Planning Strategically

Membership Strategyndash Corporate Partnership amp Segment Initiativesndash Evaluation of Member Gradesndash New Model for Student Membership

Publications Strategyndash Six-point plan focuses on Content Process Services

Sales Customers amp PartnersConference Strategyndash Optimization of conference operations

Standards Strategyndash Internationalizationndash Corporate Programndash New Funding Model

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

IEEE Awards

2004 Medal of Honor awarded to Tadahiro Sekimotondash ldquoFor contributions to digital

satellite communications promotion of information technology RampD and technical and corporate leadership in in computers and communications

268 New Fellow Elevations

IEEE-USA

Supported IEEErsquos role as Lead Society for National Engineers Week lsquo04 ndash Spearheaded a UN briefing on ldquoGirls amp Techrdquo ndash Placed ldquoNew Faces of Engineeringrdquo ads in USA Today and

International Herald Tribune ndash Released image surveys coordinated with AAES-Harris ndash Sponsored a study on the impact of the Future City

Competition ndash Co-sponsored a record setting Family Day event at the

National Building Museum in Washington IEEE-USArsquos salary survey (Oct 04) had record response next step is a fee-based on-line salary service for human resource and engineering managers Tapped by US Reps Biggert and Holt to organize an Advisory Committee to the Congressional RampD Caucus

IEEE-USA

Successfully advocated legislation appropriating funds for a significant study on off-shoring trends and impacts Co-sponsored a national conference on ldquoEthics and Changing Energy Markets Issues for Engineers Managers and Regulatorsrdquo Sponsored four government fellowships with individuals serving one year appointments as technical advisors to members of Congress and the State Department and a Mass Media Fellow at WOSU-AM (Columbus OH) Coordinated nearly 150 visits by IEEE US members with their elected representatives in Congress

IEEE receives International Public Relations Award for E-

WeekIPRA Golden World Awards Ceremony held in London in OctoberIEEE-USA recognized for its public relations activities associated with National Engineers WeekCreates international awareness of E-Week and supports initiative to expand transnational efforts for this program

IEEE Wins Bulldog Award forExcellence in Media Relations

amp PRRecognition for handling the 2003 Blackout in the ldquoBreaking Newsrdquo categoryCollaborative effort among Corporate Strategy amp Communications IEEE-USA Communications Publications and the Power Engineering SocietyIEEE recognition resulted in placements in the Wall Street Journal The New York Times The Associated Press and ABC The excellent response under extreme extreme circumstancescircumstances solidified IEEEs reputation as a a highly crediblehighly credible source

IEEE Standards Association

Established contact with key Chinese standards organizations through series of meetings in May in BeijingCreated myBallotTM an enhanced electronic standards balloting system to facilitate volunteer standards participationAgreement with the US Department of Homeland Security for wide distribution of nuclear instrumentation standardsImplementation of dual-logo agreement with the International Electrotechnical Commission (IEC)Increased upfront funding of standards development

Progress on OFAC

Hosted OFAC-related meeting last February Resolved issues with OFAC to ensure author rights to publish internationally Now providing services again to those in OFAC-impacted countries

Washington Workshop Art Winston and Mike Lightner explain concerns to David Mills of OFAC as IEEE Attorney Nelson Dong looks on

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

Business Management System (BMS) Project Approved

ITSC volunteers and staff developed and agreed on requirements for upgrading IEEErsquos Business Management System (BMS)First major upgrade to IEEE Membership system in almost 10 yearsImprovements will enable IEEE to better capture and use information to better understand and serve our members and customers

IEEE Strategic Research and Planning Completed 48

ProjectsWeb Usability ResearchAll Society Research Project (ASRP) - Non-renewing Society Members IEEE Non-renewing Members Study2004 IEEE Member Segmentation Impact of IEL on Membership at IEL subscribing organizations Corporate Partnership Project Help Desk Survey GOLD Mentoring Online Focus Groups Graduating Student Retention Survey

IEEE Authors SurveyProceedings of IEEE SurveyStandards in Education SurveyThe Institute Readership StudyWhatrsquos NewIEEE StudyIEEE Internet Panel (Pulse Project)IEEE Spectrum Advertising surveysEnvironmental Scan ndash IEEE ViewIEEE Membership Grade Name Change StudyIEEE-USA SurveysWomen in Engineering StudyAnnual Measures of Success Project

Details at httpwwwieeeorgresearch

IEEE Website Usability StudyResults are an IEEE-wide

Concern16 subjects were asked to complete three tasks ndash join ndash find an article ndash find a conference

None completed all three tasks in 45 minutesFacilitators of the research had never before encountered a site with such complexity - where users have so many different paths to solve the same problem

Annual ISI Citation Index SaysIEEE Has 18 of the Top 20 Journals In

Field Journals1 IEEE Signal Processing Magazine 2 IEEE Network 3 IEEE Transactions on Pattern Analysis amp Machine Intelligence 4 IEEE Transactions on Medical Imaging 5 IEEE Intelligent Systems 6 IEEE Personal Communications 8 IEEEASME Journal of Microelectromechanical Systems9 Proceedings of the IEEE10 IEEE Electron Device Letters11 IEEE Journal of Quantum Electronics12 IEEE Journal of Selected Topics in Quantum Electronics 13 IEEE Transactions on Image Processing 14 IEEEACM Transactions on Networking 15 IEEE Communications Magazine 16 IEEE Photonics Technology Letters 17 IEEE Transactions on Information Theory 18 IEEE Transactions on Electron Devices 20 IEEE Transactions on Robotics and Automation

90 On-Line Communities with over 12000 Participants

Topics include Power amp Energy Embedded System Product Safety Ethernet Passive Optical Networks Employment amp Career Strategies Some IEEE Committees are using this (NIC ITSC SPC) Members continue to express interest in collaboration toolsWorking with ITSC and RAB to define a long-term strategy

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

Member Satisfaction Remains Strong

83 are satisfied or highly satisfied with membership 92 said probably or definitely renew membership 82 of members would recommend IEEE membership

Member Satisfaction

Members are most satisfied withndash IEEE Email alias with virus protectionndash Joining or renewing IEEE membershipndash TransactionsMagazinesJournalsLetters

Members are least satisfied with ndash IEEE Travel Services ndash IEEE Job Site ndash Employment and career-related information

Volunteer Satisfaction With Staff Partnering Remains High

Over 93 of satisfied or highly satisfied with ndash Staff supporting their committeeboard ndash Entire IEEE staff

Most satisfied with ndash Professionalism ndash Accessibility

Least satisfied with ndash Innovation ndash Anticipating needs and offering creative solutions

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

Financial Results ndash Moving Forward

IEEE Operations have adapted to the gt$0 budgeting principlesThe 10 year plan to grow IEEE reserves to 50 of the IEEE Operating budget is close to being achieved in 3 yearsIEEE needs to continue to define a framework for managing and appropriately utilizing reserves including a method to strategically reinvest in IEEE

Executive Director Search Update

The Search Committee ndash Winston (Chair) Anderson Lightner Seo

Parrish Estey Stern Herz (Advisor)

Interviews with executive search firms were completed and IEEE selected the firm of Russell Reynolds in Washington DC to conduct the searchThe search process is expected to take 4-6 months

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Background

Strategic Initiative Managed by MDCLed by Moshe Kam now VP EA Membership seeks to answer ndash Who will the IEEE

member be in 2025 years

ndash How large will IEEE be ndash How will we achieve

membership goals

IndividualsCorporationsSchoolsDemographicsndash Locationndash Employmentndash Professional Disciplinendash Education

Relationshipsndash Motivation for

membershipndash Impact on IEEE

organization

Membership A New Initiative

IEEE Membership has been stagnant or declining12 growth in 2002-200305 growth in 2004-2005

Higher grade memberships in decline04 (917) decline worldwide17 (2907) decline in US (4013 loss in 2003-

2004)

Society Memberships in decline46 decline in 2003-200422 decline in 2004-2005

Why be concerned

IEEE ldquomarket sharerdquo is lowhellipIEEE not reaching large groups of ECEs in some countriesndash Spain Italy China

IEEE entry into new technical areas is slowndash New professions are created in IEEE fields

without their members joining IEEEndash Organizations that are more agile gain

footholds in new areas (eg ACM BMES)

Membership Project Focus Areas

Primaryndash Corporate Partnershipndash Segment outreach

Secondaryndash Country Initiativendash Membership titles and grade qualifications

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Corporate Partners-A Blueprint

Objective Develop meaningful corporate partnership agreementsIdentify common goals for IEEE and ECE Industryndash Education about IEEE standardsndash Pre-College engineering education

Develop joint projectsndash Workshop on relevant IEEE standard for delivery on

company sitendash Teacher-in-training campaign for schools n the

companyrsquos locale

Refrain from discounting and rebate programs

Corporate Partners-A Baseline

What is the value of IEEE to corporationsndash How is IEEE perceived by corporationsndash What do they know (and not know) about IEEEndash Where is there potential for increased cooperation and

development of common programs

SPG contracted for interviewsndash Internal interviews completendash External interviews in-process (Feb 2005)

Outcomes reviewed Discussion of potential agreements startedndash Two Region 8 corporationsndash Opportunities developed during interviews

Internal Interviews (1)

Value propositions of IEEE membership to an individual is different than the value proposition of an IEEE relationship to a corporation

ndash ldquoCompanies are concerned with ROI brand reputation costs revenuehellip this stuff is not being measured by an employeersquos membership with IEEErdquo

Understanding of relationships between IEEE and corporations is inconsistent

ndash ldquoCompanies [who buy IEL] seem to already feel as though they have a formal relationship with IEEEErdquo

Internal Interviews (2)

Corporations view IEEE membership as a cost rather than an opportunity

ldquoThere is no immediate short range benefit for anybody in management area to have employees belong to IEEErdquo

IEEErsquos publications are viewed as too theoretical to the practitioner

ldquoA large portion of the IEEE intellectual property is driven by academics exceept for Standards Gearing IP more towards industry is something that corporate partners could help fosterrdquo

ldquoThe stuff that IEEE produces is not really that useful or it takes a lot of work to be usefulrdquo

Value

ldquoThe Standards Association gave a legitimacy to IEEE as an organization and was important to selling the IEEE Brand within our companyrdquo

ldquoIf you go to industry and you want to opena door you start speaking standardshellip because everyone uses standards and they cannot live without standardsrdquo

External Interviews (1)

Most cited areas of IEEE value (in order) to corporationsStrategic Valuendash Standardsndash IELPublicationsResearch

Operational Valuendash Professional Developmentndash Information ExchangeNetworking

External Interviews (2)

The whole of IEEE critical to the value proposition for a corporate partnerndash Offering a partnership to a corporation will

require an integrated strategy across relevant parts of IEEE

ndash IEEE does not typically communicate value to the people within corporations

ndash Companies are puzzled by IEEE structureldquoand lack of understanding of how different units can offer different services that are relevant to the corporationrsquos needrdquo

External Interviews (3)

Buy-in and understanding at a senior level of a corporation is critical to the acceptance and success of a corporate partnership

ndash ldquoCorporate relationships with IEEE should start with CEOs firstrdquo

External Interviews (4)

A corporate partnership program must distinguish itself from an individual membershipndash ldquoIEEE needs to make sure there is no reason for an

individual member to stop being a member relative to a corporate partnershiprdquo

The ability to track users and usage of products and services is important to a corporation as well as to IEEE1048698ndash ldquoIf I could identify the users and level of usage by user

of the IEL I could more easily secure the budget dollars to pay for itrdquo

External Interviews (5)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (6)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (5)

Discounts on individual memberships is not a critical selling factor in a corporate partnership modelThe different sales models of the IEL between Europe and the US impact the customer experiencendash Agents vs salespersons who work for IEEE

External Interviews (6)

ldquoIEEE should see me as a valuable partner who can help them sell their product into the company not just a bank who is able to provide them with several thousands of dollarsrdquo (Europe)

ldquoI feel more like a customer than a partnerrdquo (Europe)

ldquoThere is nothing I would change about the relationship with IEEE IEEE worked with us to understand our needs They should carbon copy this approach with other organizationsrdquo (US)

Corporate Partners-Next Steps

Meeting with SPG to planhellipndash Partnership and pricing modelndash Impact structure

Development of a blueprint for Corporate Partnership MOUndash Draft for June 2005 Meeting Series

Continued discussionsnegotiations with corporations that showed interest in partnership

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Segment Initiative-First Steps

Objective identify how we can cooperate with non-IEEE groups and individuals who operate in our fields of interest

Fields of interest for 2005ndash Healthcare (instrumentation and IT) ndash Multimedia and entertainment

Started with IT professionals in Healthcarendash Worked closely with the Biotech Council and EMBS

First contact HIMSS (Healthcare Information and Management Systems Society) ndash 15000 members and 220 corporations

Tecker Consultants contracted to conduct focus groups at HIMSS annual convention

Segment Initiative-Next Steps

Analyze HIMSS focus group outcomesndash Is this the model we should follow

Conduct focus groups at the March 2005 meeting of the American College of Cardiologyndash 600 papers ldquoin commonrdquo

Expand effort to Multimedia and Entertainmentndash Work closely with the Broadcasting Technology

Society

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Country Initiative Titles amp Grades

Country Initiative the case for an outreach effort in Spainndash Initial analysis will be presented to MDC and

the TC

Membership titles and grade qualificationsndash Discussion of the new Graduate Student

Member grade will take place in meetings of RAB and MDC

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Web Usability ndash Design

Multiple interfaces confuse usersPoor navigability ndash Heavy use of BACK button in testing (avg 8)

Inconsistent link colorsUsers assume primary ldquofederatedrdquo SEARCH on home pageUsers expect ldquoGoogle-likerdquo SEARCHUsers gothellipndash Multiple SEARCH interfacesndash Searches not structured to usersrsquo priorities ndash Different routes to locate articlesndash Protracted search timesndash Frustratedmdashencountered dead ends gave up

PSPB Ad-hoc Web Advisory Group February 2005

Web Usability ndash Content

Passive vocabularyMarketing tone in textNon-informational graphicsExamplesndash Difficulty interpreting membership

criteriandash Misunderstood access authorizationsndash Exceedingly complex renewal process

Web Projects 2005-2006

Define primary tasks navigation sequences and interfacesDevelop standardsndash User interface identitybranding content

style and format physically disabled

Redesignre-architect IEEE Home PageDevelop new design page architecture templatesStandardize basic navigation for ieeeorg and other essential sub-sites

Web Projects II

Develop information amp navigation ldquoGatewaysrdquondash About IEEEndash Volunteers (customized ultimately

personalized)ndash Publicationsndash Conferencesndash Standardsndash Societiesndash Conference Organizersndash Careers

Web Projects III

Exploresupport e-commerce common ldquoshopping cartrdquo functionPerform clickstream analysis and data miningConduct usability testing of prototypesTrain content owners on ldquousable designrdquo and writing for the web

Web-Related Projects Underway

Major Xplore interface revision and Xplore functionalityUnified login ndashauthentication available on MyIEEE and soon will allow login to Xplore simultaneouslyIEEE Spectrum online redesignVolunteer Portal ndashconcept and preliminary plansHome page and sub-page graphic design conceptsClickstream analysis by volunteersstaffTAB content area revamp -concepts and planningBusiness Management Systems (BMS) project ndashvendorapplication selected -affects access to member financial data for possible Web display and accessMembership portalIEEEtv

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

IEEE Enabling Culture Principles

Member No 1 amp Customer FocusRespect for the Employee and VolunteerTeamworkLead by ExampleParticipatory ManagementAccountability amp Our Word is Our BondInnovation amp Continuous ImprovementOpen Honest Communication and Feedback

IEEE Mission and Vision

VISIONTo advance global prosperity by fostering technological innovation enabling members careers and promoting community world-wide

MISSIONThe IEEE promotes the engineering process of creating developing integrating sharing and applying knowledge about electro and information technologies and sciences for the benefit of humanity and the profession

RAB Strategic Goals

Ensure the value of membershipBe the Leader in Membership DirectionBe the leader in Volunteer DevelopmentBe at the forefront of CommunicationsMeet the Challenges of a large transnational organizationEmphasize delegation using the powers reserved concept

Region 2 Goals

Increase overall Region leadership presence Support the programs of our Sections and ChaptersDevelop stronger ties with industry and governmentNurture future IEEE leaders by focusing support to student branch GOLD and PACE activitiesRecognize and reward the efforts and accomplishments of our members

Missing Reports

Central Pennsylvaniandash Meeting Financial

Officer Reporting

Johnstownndash Financial Reporting

Philadelphiandash Officer Reporting

West Virginiandash Meeting Reports

Youngstownndash Officer Reporting

Sections have until

30 June 200530 June 2005 to submit

reporting in order to

qualify for a 2005 Section

Rebate

Inactive Or Under-ReportedName Subgroup 2001 2002 2003

BALTIMORE AES10 2 1 0

CLEVELAND

C16 0 0 0

IA34 0 0 1

PE31 2 2 1

COLUMBUS GOLD NA 2 0

LEHIGH VALLEY C16 0 0 0

PHILADELPHIA

ED15CPMT21 1 0 0

EM14SIT30 2 4 0

EMB18 2 0 0

EMC27 2 0 0

MAG33 2 0 0

PITTSBURGH EMB18 2 2 1

WASHINGTON R07 JT WANOVA 0 1 1

RAB Leadership Award

To recognize those individuals who have exhibited exemplary and substantive leadership of an extraordinary nature in implementing activities which support RAB goals and objectives at the local regional national andor international level

Neville Jacobs ndash Baltimore Sectionndash For significant contributions and leadership in

providing pre-college electrical engineering exposure to high school students through the Baltimore Section Robot Project Activities

RAB Achievement Award

To recognize individuals involved with RAB andor the Regional network for singular achievement in the development and completion of a project(s) or activity(ies) which are directed to the fulfillment of one or more of the goals and objectives of RAB Amarjeet Basra ndash Northern Virginia Sectionndash For outstanding contributions in promoting

IEEE to college and pre-college students within the IEEE Northern Virginia Section

RAB 2005 - Section Significant Anniversary Banner

To recognize a Section for outstanding longevity through continuity in member support and enthusiasmJohnstown Sectionndash 50 Years (established 14 April 1955)

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

2004 Overall

IEEE Operations continue to run smoothlyOverall membership numbers and retention are up Information product sales continue to be strong Quality of service to members and customers is consistently very good Member satisfaction is down slightly but not alarmingly so Financially ndash IEEE operations have again exceeded budget targets ndash Investment returns are positive

IEEE is engaging in strategic thinking

IEEE is Planning Strategically

Membership Strategyndash Corporate Partnership amp Segment Initiativesndash Evaluation of Member Gradesndash New Model for Student Membership

Publications Strategyndash Six-point plan focuses on Content Process Services

Sales Customers amp PartnersConference Strategyndash Optimization of conference operations

Standards Strategyndash Internationalizationndash Corporate Programndash New Funding Model

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

IEEE Awards

2004 Medal of Honor awarded to Tadahiro Sekimotondash ldquoFor contributions to digital

satellite communications promotion of information technology RampD and technical and corporate leadership in in computers and communications

268 New Fellow Elevations

IEEE-USA

Supported IEEErsquos role as Lead Society for National Engineers Week lsquo04 ndash Spearheaded a UN briefing on ldquoGirls amp Techrdquo ndash Placed ldquoNew Faces of Engineeringrdquo ads in USA Today and

International Herald Tribune ndash Released image surveys coordinated with AAES-Harris ndash Sponsored a study on the impact of the Future City

Competition ndash Co-sponsored a record setting Family Day event at the

National Building Museum in Washington IEEE-USArsquos salary survey (Oct 04) had record response next step is a fee-based on-line salary service for human resource and engineering managers Tapped by US Reps Biggert and Holt to organize an Advisory Committee to the Congressional RampD Caucus

IEEE-USA

Successfully advocated legislation appropriating funds for a significant study on off-shoring trends and impacts Co-sponsored a national conference on ldquoEthics and Changing Energy Markets Issues for Engineers Managers and Regulatorsrdquo Sponsored four government fellowships with individuals serving one year appointments as technical advisors to members of Congress and the State Department and a Mass Media Fellow at WOSU-AM (Columbus OH) Coordinated nearly 150 visits by IEEE US members with their elected representatives in Congress

IEEE receives International Public Relations Award for E-

WeekIPRA Golden World Awards Ceremony held in London in OctoberIEEE-USA recognized for its public relations activities associated with National Engineers WeekCreates international awareness of E-Week and supports initiative to expand transnational efforts for this program

IEEE Wins Bulldog Award forExcellence in Media Relations

amp PRRecognition for handling the 2003 Blackout in the ldquoBreaking Newsrdquo categoryCollaborative effort among Corporate Strategy amp Communications IEEE-USA Communications Publications and the Power Engineering SocietyIEEE recognition resulted in placements in the Wall Street Journal The New York Times The Associated Press and ABC The excellent response under extreme extreme circumstancescircumstances solidified IEEEs reputation as a a highly crediblehighly credible source

IEEE Standards Association

Established contact with key Chinese standards organizations through series of meetings in May in BeijingCreated myBallotTM an enhanced electronic standards balloting system to facilitate volunteer standards participationAgreement with the US Department of Homeland Security for wide distribution of nuclear instrumentation standardsImplementation of dual-logo agreement with the International Electrotechnical Commission (IEC)Increased upfront funding of standards development

Progress on OFAC

Hosted OFAC-related meeting last February Resolved issues with OFAC to ensure author rights to publish internationally Now providing services again to those in OFAC-impacted countries

Washington Workshop Art Winston and Mike Lightner explain concerns to David Mills of OFAC as IEEE Attorney Nelson Dong looks on

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

Business Management System (BMS) Project Approved

ITSC volunteers and staff developed and agreed on requirements for upgrading IEEErsquos Business Management System (BMS)First major upgrade to IEEE Membership system in almost 10 yearsImprovements will enable IEEE to better capture and use information to better understand and serve our members and customers

IEEE Strategic Research and Planning Completed 48

ProjectsWeb Usability ResearchAll Society Research Project (ASRP) - Non-renewing Society Members IEEE Non-renewing Members Study2004 IEEE Member Segmentation Impact of IEL on Membership at IEL subscribing organizations Corporate Partnership Project Help Desk Survey GOLD Mentoring Online Focus Groups Graduating Student Retention Survey

IEEE Authors SurveyProceedings of IEEE SurveyStandards in Education SurveyThe Institute Readership StudyWhatrsquos NewIEEE StudyIEEE Internet Panel (Pulse Project)IEEE Spectrum Advertising surveysEnvironmental Scan ndash IEEE ViewIEEE Membership Grade Name Change StudyIEEE-USA SurveysWomen in Engineering StudyAnnual Measures of Success Project

Details at httpwwwieeeorgresearch

IEEE Website Usability StudyResults are an IEEE-wide

Concern16 subjects were asked to complete three tasks ndash join ndash find an article ndash find a conference

None completed all three tasks in 45 minutesFacilitators of the research had never before encountered a site with such complexity - where users have so many different paths to solve the same problem

Annual ISI Citation Index SaysIEEE Has 18 of the Top 20 Journals In

Field Journals1 IEEE Signal Processing Magazine 2 IEEE Network 3 IEEE Transactions on Pattern Analysis amp Machine Intelligence 4 IEEE Transactions on Medical Imaging 5 IEEE Intelligent Systems 6 IEEE Personal Communications 8 IEEEASME Journal of Microelectromechanical Systems9 Proceedings of the IEEE10 IEEE Electron Device Letters11 IEEE Journal of Quantum Electronics12 IEEE Journal of Selected Topics in Quantum Electronics 13 IEEE Transactions on Image Processing 14 IEEEACM Transactions on Networking 15 IEEE Communications Magazine 16 IEEE Photonics Technology Letters 17 IEEE Transactions on Information Theory 18 IEEE Transactions on Electron Devices 20 IEEE Transactions on Robotics and Automation

90 On-Line Communities with over 12000 Participants

Topics include Power amp Energy Embedded System Product Safety Ethernet Passive Optical Networks Employment amp Career Strategies Some IEEE Committees are using this (NIC ITSC SPC) Members continue to express interest in collaboration toolsWorking with ITSC and RAB to define a long-term strategy

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

Member Satisfaction Remains Strong

83 are satisfied or highly satisfied with membership 92 said probably or definitely renew membership 82 of members would recommend IEEE membership

Member Satisfaction

Members are most satisfied withndash IEEE Email alias with virus protectionndash Joining or renewing IEEE membershipndash TransactionsMagazinesJournalsLetters

Members are least satisfied with ndash IEEE Travel Services ndash IEEE Job Site ndash Employment and career-related information

Volunteer Satisfaction With Staff Partnering Remains High

Over 93 of satisfied or highly satisfied with ndash Staff supporting their committeeboard ndash Entire IEEE staff

Most satisfied with ndash Professionalism ndash Accessibility

Least satisfied with ndash Innovation ndash Anticipating needs and offering creative solutions

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

Financial Results ndash Moving Forward

IEEE Operations have adapted to the gt$0 budgeting principlesThe 10 year plan to grow IEEE reserves to 50 of the IEEE Operating budget is close to being achieved in 3 yearsIEEE needs to continue to define a framework for managing and appropriately utilizing reserves including a method to strategically reinvest in IEEE

Executive Director Search Update

The Search Committee ndash Winston (Chair) Anderson Lightner Seo

Parrish Estey Stern Herz (Advisor)

Interviews with executive search firms were completed and IEEE selected the firm of Russell Reynolds in Washington DC to conduct the searchThe search process is expected to take 4-6 months

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Background

Strategic Initiative Managed by MDCLed by Moshe Kam now VP EA Membership seeks to answer ndash Who will the IEEE

member be in 2025 years

ndash How large will IEEE be ndash How will we achieve

membership goals

IndividualsCorporationsSchoolsDemographicsndash Locationndash Employmentndash Professional Disciplinendash Education

Relationshipsndash Motivation for

membershipndash Impact on IEEE

organization

Membership A New Initiative

IEEE Membership has been stagnant or declining12 growth in 2002-200305 growth in 2004-2005

Higher grade memberships in decline04 (917) decline worldwide17 (2907) decline in US (4013 loss in 2003-

2004)

Society Memberships in decline46 decline in 2003-200422 decline in 2004-2005

Why be concerned

IEEE ldquomarket sharerdquo is lowhellipIEEE not reaching large groups of ECEs in some countriesndash Spain Italy China

IEEE entry into new technical areas is slowndash New professions are created in IEEE fields

without their members joining IEEEndash Organizations that are more agile gain

footholds in new areas (eg ACM BMES)

Membership Project Focus Areas

Primaryndash Corporate Partnershipndash Segment outreach

Secondaryndash Country Initiativendash Membership titles and grade qualifications

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Corporate Partners-A Blueprint

Objective Develop meaningful corporate partnership agreementsIdentify common goals for IEEE and ECE Industryndash Education about IEEE standardsndash Pre-College engineering education

Develop joint projectsndash Workshop on relevant IEEE standard for delivery on

company sitendash Teacher-in-training campaign for schools n the

companyrsquos locale

Refrain from discounting and rebate programs

Corporate Partners-A Baseline

What is the value of IEEE to corporationsndash How is IEEE perceived by corporationsndash What do they know (and not know) about IEEEndash Where is there potential for increased cooperation and

development of common programs

SPG contracted for interviewsndash Internal interviews completendash External interviews in-process (Feb 2005)

Outcomes reviewed Discussion of potential agreements startedndash Two Region 8 corporationsndash Opportunities developed during interviews

Internal Interviews (1)

Value propositions of IEEE membership to an individual is different than the value proposition of an IEEE relationship to a corporation

ndash ldquoCompanies are concerned with ROI brand reputation costs revenuehellip this stuff is not being measured by an employeersquos membership with IEEErdquo

Understanding of relationships between IEEE and corporations is inconsistent

ndash ldquoCompanies [who buy IEL] seem to already feel as though they have a formal relationship with IEEEErdquo

Internal Interviews (2)

Corporations view IEEE membership as a cost rather than an opportunity

ldquoThere is no immediate short range benefit for anybody in management area to have employees belong to IEEErdquo

IEEErsquos publications are viewed as too theoretical to the practitioner

ldquoA large portion of the IEEE intellectual property is driven by academics exceept for Standards Gearing IP more towards industry is something that corporate partners could help fosterrdquo

ldquoThe stuff that IEEE produces is not really that useful or it takes a lot of work to be usefulrdquo

Value

ldquoThe Standards Association gave a legitimacy to IEEE as an organization and was important to selling the IEEE Brand within our companyrdquo

ldquoIf you go to industry and you want to opena door you start speaking standardshellip because everyone uses standards and they cannot live without standardsrdquo

External Interviews (1)

Most cited areas of IEEE value (in order) to corporationsStrategic Valuendash Standardsndash IELPublicationsResearch

Operational Valuendash Professional Developmentndash Information ExchangeNetworking

External Interviews (2)

The whole of IEEE critical to the value proposition for a corporate partnerndash Offering a partnership to a corporation will

require an integrated strategy across relevant parts of IEEE

ndash IEEE does not typically communicate value to the people within corporations

ndash Companies are puzzled by IEEE structureldquoand lack of understanding of how different units can offer different services that are relevant to the corporationrsquos needrdquo

External Interviews (3)

Buy-in and understanding at a senior level of a corporation is critical to the acceptance and success of a corporate partnership

ndash ldquoCorporate relationships with IEEE should start with CEOs firstrdquo

External Interviews (4)

A corporate partnership program must distinguish itself from an individual membershipndash ldquoIEEE needs to make sure there is no reason for an

individual member to stop being a member relative to a corporate partnershiprdquo

The ability to track users and usage of products and services is important to a corporation as well as to IEEE1048698ndash ldquoIf I could identify the users and level of usage by user

of the IEL I could more easily secure the budget dollars to pay for itrdquo

External Interviews (5)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (6)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (5)

Discounts on individual memberships is not a critical selling factor in a corporate partnership modelThe different sales models of the IEL between Europe and the US impact the customer experiencendash Agents vs salespersons who work for IEEE

External Interviews (6)

ldquoIEEE should see me as a valuable partner who can help them sell their product into the company not just a bank who is able to provide them with several thousands of dollarsrdquo (Europe)

ldquoI feel more like a customer than a partnerrdquo (Europe)

ldquoThere is nothing I would change about the relationship with IEEE IEEE worked with us to understand our needs They should carbon copy this approach with other organizationsrdquo (US)

Corporate Partners-Next Steps

Meeting with SPG to planhellipndash Partnership and pricing modelndash Impact structure

Development of a blueprint for Corporate Partnership MOUndash Draft for June 2005 Meeting Series

Continued discussionsnegotiations with corporations that showed interest in partnership

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Segment Initiative-First Steps

Objective identify how we can cooperate with non-IEEE groups and individuals who operate in our fields of interest

Fields of interest for 2005ndash Healthcare (instrumentation and IT) ndash Multimedia and entertainment

Started with IT professionals in Healthcarendash Worked closely with the Biotech Council and EMBS

First contact HIMSS (Healthcare Information and Management Systems Society) ndash 15000 members and 220 corporations

Tecker Consultants contracted to conduct focus groups at HIMSS annual convention

Segment Initiative-Next Steps

Analyze HIMSS focus group outcomesndash Is this the model we should follow

Conduct focus groups at the March 2005 meeting of the American College of Cardiologyndash 600 papers ldquoin commonrdquo

Expand effort to Multimedia and Entertainmentndash Work closely with the Broadcasting Technology

Society

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Country Initiative Titles amp Grades

Country Initiative the case for an outreach effort in Spainndash Initial analysis will be presented to MDC and

the TC

Membership titles and grade qualificationsndash Discussion of the new Graduate Student

Member grade will take place in meetings of RAB and MDC

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Web Usability ndash Design

Multiple interfaces confuse usersPoor navigability ndash Heavy use of BACK button in testing (avg 8)

Inconsistent link colorsUsers assume primary ldquofederatedrdquo SEARCH on home pageUsers expect ldquoGoogle-likerdquo SEARCHUsers gothellipndash Multiple SEARCH interfacesndash Searches not structured to usersrsquo priorities ndash Different routes to locate articlesndash Protracted search timesndash Frustratedmdashencountered dead ends gave up

PSPB Ad-hoc Web Advisory Group February 2005

Web Usability ndash Content

Passive vocabularyMarketing tone in textNon-informational graphicsExamplesndash Difficulty interpreting membership

criteriandash Misunderstood access authorizationsndash Exceedingly complex renewal process

Web Projects 2005-2006

Define primary tasks navigation sequences and interfacesDevelop standardsndash User interface identitybranding content

style and format physically disabled

Redesignre-architect IEEE Home PageDevelop new design page architecture templatesStandardize basic navigation for ieeeorg and other essential sub-sites

Web Projects II

Develop information amp navigation ldquoGatewaysrdquondash About IEEEndash Volunteers (customized ultimately

personalized)ndash Publicationsndash Conferencesndash Standardsndash Societiesndash Conference Organizersndash Careers

Web Projects III

Exploresupport e-commerce common ldquoshopping cartrdquo functionPerform clickstream analysis and data miningConduct usability testing of prototypesTrain content owners on ldquousable designrdquo and writing for the web

Web-Related Projects Underway

Major Xplore interface revision and Xplore functionalityUnified login ndashauthentication available on MyIEEE and soon will allow login to Xplore simultaneouslyIEEE Spectrum online redesignVolunteer Portal ndashconcept and preliminary plansHome page and sub-page graphic design conceptsClickstream analysis by volunteersstaffTAB content area revamp -concepts and planningBusiness Management Systems (BMS) project ndashvendorapplication selected -affects access to member financial data for possible Web display and accessMembership portalIEEEtv

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

IEEE Enabling Culture Principles

Member No 1 amp Customer FocusRespect for the Employee and VolunteerTeamworkLead by ExampleParticipatory ManagementAccountability amp Our Word is Our BondInnovation amp Continuous ImprovementOpen Honest Communication and Feedback

IEEE Mission and Vision

VISIONTo advance global prosperity by fostering technological innovation enabling members careers and promoting community world-wide

MISSIONThe IEEE promotes the engineering process of creating developing integrating sharing and applying knowledge about electro and information technologies and sciences for the benefit of humanity and the profession

RAB Strategic Goals

Ensure the value of membershipBe the Leader in Membership DirectionBe the leader in Volunteer DevelopmentBe at the forefront of CommunicationsMeet the Challenges of a large transnational organizationEmphasize delegation using the powers reserved concept

Region 2 Goals

Increase overall Region leadership presence Support the programs of our Sections and ChaptersDevelop stronger ties with industry and governmentNurture future IEEE leaders by focusing support to student branch GOLD and PACE activitiesRecognize and reward the efforts and accomplishments of our members

Missing Reports

Central Pennsylvaniandash Meeting Financial

Officer Reporting

Johnstownndash Financial Reporting

Philadelphiandash Officer Reporting

West Virginiandash Meeting Reports

Youngstownndash Officer Reporting

Sections have until

30 June 200530 June 2005 to submit

reporting in order to

qualify for a 2005 Section

Rebate

Inactive Or Under-ReportedName Subgroup 2001 2002 2003

BALTIMORE AES10 2 1 0

CLEVELAND

C16 0 0 0

IA34 0 0 1

PE31 2 2 1

COLUMBUS GOLD NA 2 0

LEHIGH VALLEY C16 0 0 0

PHILADELPHIA

ED15CPMT21 1 0 0

EM14SIT30 2 4 0

EMB18 2 0 0

EMC27 2 0 0

MAG33 2 0 0

PITTSBURGH EMB18 2 2 1

WASHINGTON R07 JT WANOVA 0 1 1

RAB Leadership Award

To recognize those individuals who have exhibited exemplary and substantive leadership of an extraordinary nature in implementing activities which support RAB goals and objectives at the local regional national andor international level

Neville Jacobs ndash Baltimore Sectionndash For significant contributions and leadership in

providing pre-college electrical engineering exposure to high school students through the Baltimore Section Robot Project Activities

RAB Achievement Award

To recognize individuals involved with RAB andor the Regional network for singular achievement in the development and completion of a project(s) or activity(ies) which are directed to the fulfillment of one or more of the goals and objectives of RAB Amarjeet Basra ndash Northern Virginia Sectionndash For outstanding contributions in promoting

IEEE to college and pre-college students within the IEEE Northern Virginia Section

RAB 2005 - Section Significant Anniversary Banner

To recognize a Section for outstanding longevity through continuity in member support and enthusiasmJohnstown Sectionndash 50 Years (established 14 April 1955)

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

IEEE is Planning Strategically

Membership Strategyndash Corporate Partnership amp Segment Initiativesndash Evaluation of Member Gradesndash New Model for Student Membership

Publications Strategyndash Six-point plan focuses on Content Process Services

Sales Customers amp PartnersConference Strategyndash Optimization of conference operations

Standards Strategyndash Internationalizationndash Corporate Programndash New Funding Model

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

IEEE Awards

2004 Medal of Honor awarded to Tadahiro Sekimotondash ldquoFor contributions to digital

satellite communications promotion of information technology RampD and technical and corporate leadership in in computers and communications

268 New Fellow Elevations

IEEE-USA

Supported IEEErsquos role as Lead Society for National Engineers Week lsquo04 ndash Spearheaded a UN briefing on ldquoGirls amp Techrdquo ndash Placed ldquoNew Faces of Engineeringrdquo ads in USA Today and

International Herald Tribune ndash Released image surveys coordinated with AAES-Harris ndash Sponsored a study on the impact of the Future City

Competition ndash Co-sponsored a record setting Family Day event at the

National Building Museum in Washington IEEE-USArsquos salary survey (Oct 04) had record response next step is a fee-based on-line salary service for human resource and engineering managers Tapped by US Reps Biggert and Holt to organize an Advisory Committee to the Congressional RampD Caucus

IEEE-USA

Successfully advocated legislation appropriating funds for a significant study on off-shoring trends and impacts Co-sponsored a national conference on ldquoEthics and Changing Energy Markets Issues for Engineers Managers and Regulatorsrdquo Sponsored four government fellowships with individuals serving one year appointments as technical advisors to members of Congress and the State Department and a Mass Media Fellow at WOSU-AM (Columbus OH) Coordinated nearly 150 visits by IEEE US members with their elected representatives in Congress

IEEE receives International Public Relations Award for E-

WeekIPRA Golden World Awards Ceremony held in London in OctoberIEEE-USA recognized for its public relations activities associated with National Engineers WeekCreates international awareness of E-Week and supports initiative to expand transnational efforts for this program

IEEE Wins Bulldog Award forExcellence in Media Relations

amp PRRecognition for handling the 2003 Blackout in the ldquoBreaking Newsrdquo categoryCollaborative effort among Corporate Strategy amp Communications IEEE-USA Communications Publications and the Power Engineering SocietyIEEE recognition resulted in placements in the Wall Street Journal The New York Times The Associated Press and ABC The excellent response under extreme extreme circumstancescircumstances solidified IEEEs reputation as a a highly crediblehighly credible source

IEEE Standards Association

Established contact with key Chinese standards organizations through series of meetings in May in BeijingCreated myBallotTM an enhanced electronic standards balloting system to facilitate volunteer standards participationAgreement with the US Department of Homeland Security for wide distribution of nuclear instrumentation standardsImplementation of dual-logo agreement with the International Electrotechnical Commission (IEC)Increased upfront funding of standards development

Progress on OFAC

Hosted OFAC-related meeting last February Resolved issues with OFAC to ensure author rights to publish internationally Now providing services again to those in OFAC-impacted countries

Washington Workshop Art Winston and Mike Lightner explain concerns to David Mills of OFAC as IEEE Attorney Nelson Dong looks on

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

Business Management System (BMS) Project Approved

ITSC volunteers and staff developed and agreed on requirements for upgrading IEEErsquos Business Management System (BMS)First major upgrade to IEEE Membership system in almost 10 yearsImprovements will enable IEEE to better capture and use information to better understand and serve our members and customers

IEEE Strategic Research and Planning Completed 48

ProjectsWeb Usability ResearchAll Society Research Project (ASRP) - Non-renewing Society Members IEEE Non-renewing Members Study2004 IEEE Member Segmentation Impact of IEL on Membership at IEL subscribing organizations Corporate Partnership Project Help Desk Survey GOLD Mentoring Online Focus Groups Graduating Student Retention Survey

IEEE Authors SurveyProceedings of IEEE SurveyStandards in Education SurveyThe Institute Readership StudyWhatrsquos NewIEEE StudyIEEE Internet Panel (Pulse Project)IEEE Spectrum Advertising surveysEnvironmental Scan ndash IEEE ViewIEEE Membership Grade Name Change StudyIEEE-USA SurveysWomen in Engineering StudyAnnual Measures of Success Project

Details at httpwwwieeeorgresearch

IEEE Website Usability StudyResults are an IEEE-wide

Concern16 subjects were asked to complete three tasks ndash join ndash find an article ndash find a conference

None completed all three tasks in 45 minutesFacilitators of the research had never before encountered a site with such complexity - where users have so many different paths to solve the same problem

Annual ISI Citation Index SaysIEEE Has 18 of the Top 20 Journals In

Field Journals1 IEEE Signal Processing Magazine 2 IEEE Network 3 IEEE Transactions on Pattern Analysis amp Machine Intelligence 4 IEEE Transactions on Medical Imaging 5 IEEE Intelligent Systems 6 IEEE Personal Communications 8 IEEEASME Journal of Microelectromechanical Systems9 Proceedings of the IEEE10 IEEE Electron Device Letters11 IEEE Journal of Quantum Electronics12 IEEE Journal of Selected Topics in Quantum Electronics 13 IEEE Transactions on Image Processing 14 IEEEACM Transactions on Networking 15 IEEE Communications Magazine 16 IEEE Photonics Technology Letters 17 IEEE Transactions on Information Theory 18 IEEE Transactions on Electron Devices 20 IEEE Transactions on Robotics and Automation

90 On-Line Communities with over 12000 Participants

Topics include Power amp Energy Embedded System Product Safety Ethernet Passive Optical Networks Employment amp Career Strategies Some IEEE Committees are using this (NIC ITSC SPC) Members continue to express interest in collaboration toolsWorking with ITSC and RAB to define a long-term strategy

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

Member Satisfaction Remains Strong

83 are satisfied or highly satisfied with membership 92 said probably or definitely renew membership 82 of members would recommend IEEE membership

Member Satisfaction

Members are most satisfied withndash IEEE Email alias with virus protectionndash Joining or renewing IEEE membershipndash TransactionsMagazinesJournalsLetters

Members are least satisfied with ndash IEEE Travel Services ndash IEEE Job Site ndash Employment and career-related information

Volunteer Satisfaction With Staff Partnering Remains High

Over 93 of satisfied or highly satisfied with ndash Staff supporting their committeeboard ndash Entire IEEE staff

Most satisfied with ndash Professionalism ndash Accessibility

Least satisfied with ndash Innovation ndash Anticipating needs and offering creative solutions

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

Financial Results ndash Moving Forward

IEEE Operations have adapted to the gt$0 budgeting principlesThe 10 year plan to grow IEEE reserves to 50 of the IEEE Operating budget is close to being achieved in 3 yearsIEEE needs to continue to define a framework for managing and appropriately utilizing reserves including a method to strategically reinvest in IEEE

Executive Director Search Update

The Search Committee ndash Winston (Chair) Anderson Lightner Seo

Parrish Estey Stern Herz (Advisor)

Interviews with executive search firms were completed and IEEE selected the firm of Russell Reynolds in Washington DC to conduct the searchThe search process is expected to take 4-6 months

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Background

Strategic Initiative Managed by MDCLed by Moshe Kam now VP EA Membership seeks to answer ndash Who will the IEEE

member be in 2025 years

ndash How large will IEEE be ndash How will we achieve

membership goals

IndividualsCorporationsSchoolsDemographicsndash Locationndash Employmentndash Professional Disciplinendash Education

Relationshipsndash Motivation for

membershipndash Impact on IEEE

organization

Membership A New Initiative

IEEE Membership has been stagnant or declining12 growth in 2002-200305 growth in 2004-2005

Higher grade memberships in decline04 (917) decline worldwide17 (2907) decline in US (4013 loss in 2003-

2004)

Society Memberships in decline46 decline in 2003-200422 decline in 2004-2005

Why be concerned

IEEE ldquomarket sharerdquo is lowhellipIEEE not reaching large groups of ECEs in some countriesndash Spain Italy China

IEEE entry into new technical areas is slowndash New professions are created in IEEE fields

without their members joining IEEEndash Organizations that are more agile gain

footholds in new areas (eg ACM BMES)

Membership Project Focus Areas

Primaryndash Corporate Partnershipndash Segment outreach

Secondaryndash Country Initiativendash Membership titles and grade qualifications

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Corporate Partners-A Blueprint

Objective Develop meaningful corporate partnership agreementsIdentify common goals for IEEE and ECE Industryndash Education about IEEE standardsndash Pre-College engineering education

Develop joint projectsndash Workshop on relevant IEEE standard for delivery on

company sitendash Teacher-in-training campaign for schools n the

companyrsquos locale

Refrain from discounting and rebate programs

Corporate Partners-A Baseline

What is the value of IEEE to corporationsndash How is IEEE perceived by corporationsndash What do they know (and not know) about IEEEndash Where is there potential for increased cooperation and

development of common programs

SPG contracted for interviewsndash Internal interviews completendash External interviews in-process (Feb 2005)

Outcomes reviewed Discussion of potential agreements startedndash Two Region 8 corporationsndash Opportunities developed during interviews

Internal Interviews (1)

Value propositions of IEEE membership to an individual is different than the value proposition of an IEEE relationship to a corporation

ndash ldquoCompanies are concerned with ROI brand reputation costs revenuehellip this stuff is not being measured by an employeersquos membership with IEEErdquo

Understanding of relationships between IEEE and corporations is inconsistent

ndash ldquoCompanies [who buy IEL] seem to already feel as though they have a formal relationship with IEEEErdquo

Internal Interviews (2)

Corporations view IEEE membership as a cost rather than an opportunity

ldquoThere is no immediate short range benefit for anybody in management area to have employees belong to IEEErdquo

IEEErsquos publications are viewed as too theoretical to the practitioner

ldquoA large portion of the IEEE intellectual property is driven by academics exceept for Standards Gearing IP more towards industry is something that corporate partners could help fosterrdquo

ldquoThe stuff that IEEE produces is not really that useful or it takes a lot of work to be usefulrdquo

Value

ldquoThe Standards Association gave a legitimacy to IEEE as an organization and was important to selling the IEEE Brand within our companyrdquo

ldquoIf you go to industry and you want to opena door you start speaking standardshellip because everyone uses standards and they cannot live without standardsrdquo

External Interviews (1)

Most cited areas of IEEE value (in order) to corporationsStrategic Valuendash Standardsndash IELPublicationsResearch

Operational Valuendash Professional Developmentndash Information ExchangeNetworking

External Interviews (2)

The whole of IEEE critical to the value proposition for a corporate partnerndash Offering a partnership to a corporation will

require an integrated strategy across relevant parts of IEEE

ndash IEEE does not typically communicate value to the people within corporations

ndash Companies are puzzled by IEEE structureldquoand lack of understanding of how different units can offer different services that are relevant to the corporationrsquos needrdquo

External Interviews (3)

Buy-in and understanding at a senior level of a corporation is critical to the acceptance and success of a corporate partnership

ndash ldquoCorporate relationships with IEEE should start with CEOs firstrdquo

External Interviews (4)

A corporate partnership program must distinguish itself from an individual membershipndash ldquoIEEE needs to make sure there is no reason for an

individual member to stop being a member relative to a corporate partnershiprdquo

The ability to track users and usage of products and services is important to a corporation as well as to IEEE1048698ndash ldquoIf I could identify the users and level of usage by user

of the IEL I could more easily secure the budget dollars to pay for itrdquo

External Interviews (5)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (6)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (5)

Discounts on individual memberships is not a critical selling factor in a corporate partnership modelThe different sales models of the IEL between Europe and the US impact the customer experiencendash Agents vs salespersons who work for IEEE

External Interviews (6)

ldquoIEEE should see me as a valuable partner who can help them sell their product into the company not just a bank who is able to provide them with several thousands of dollarsrdquo (Europe)

ldquoI feel more like a customer than a partnerrdquo (Europe)

ldquoThere is nothing I would change about the relationship with IEEE IEEE worked with us to understand our needs They should carbon copy this approach with other organizationsrdquo (US)

Corporate Partners-Next Steps

Meeting with SPG to planhellipndash Partnership and pricing modelndash Impact structure

Development of a blueprint for Corporate Partnership MOUndash Draft for June 2005 Meeting Series

Continued discussionsnegotiations with corporations that showed interest in partnership

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Segment Initiative-First Steps

Objective identify how we can cooperate with non-IEEE groups and individuals who operate in our fields of interest

Fields of interest for 2005ndash Healthcare (instrumentation and IT) ndash Multimedia and entertainment

Started with IT professionals in Healthcarendash Worked closely with the Biotech Council and EMBS

First contact HIMSS (Healthcare Information and Management Systems Society) ndash 15000 members and 220 corporations

Tecker Consultants contracted to conduct focus groups at HIMSS annual convention

Segment Initiative-Next Steps

Analyze HIMSS focus group outcomesndash Is this the model we should follow

Conduct focus groups at the March 2005 meeting of the American College of Cardiologyndash 600 papers ldquoin commonrdquo

Expand effort to Multimedia and Entertainmentndash Work closely with the Broadcasting Technology

Society

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Country Initiative Titles amp Grades

Country Initiative the case for an outreach effort in Spainndash Initial analysis will be presented to MDC and

the TC

Membership titles and grade qualificationsndash Discussion of the new Graduate Student

Member grade will take place in meetings of RAB and MDC

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Web Usability ndash Design

Multiple interfaces confuse usersPoor navigability ndash Heavy use of BACK button in testing (avg 8)

Inconsistent link colorsUsers assume primary ldquofederatedrdquo SEARCH on home pageUsers expect ldquoGoogle-likerdquo SEARCHUsers gothellipndash Multiple SEARCH interfacesndash Searches not structured to usersrsquo priorities ndash Different routes to locate articlesndash Protracted search timesndash Frustratedmdashencountered dead ends gave up

PSPB Ad-hoc Web Advisory Group February 2005

Web Usability ndash Content

Passive vocabularyMarketing tone in textNon-informational graphicsExamplesndash Difficulty interpreting membership

criteriandash Misunderstood access authorizationsndash Exceedingly complex renewal process

Web Projects 2005-2006

Define primary tasks navigation sequences and interfacesDevelop standardsndash User interface identitybranding content

style and format physically disabled

Redesignre-architect IEEE Home PageDevelop new design page architecture templatesStandardize basic navigation for ieeeorg and other essential sub-sites

Web Projects II

Develop information amp navigation ldquoGatewaysrdquondash About IEEEndash Volunteers (customized ultimately

personalized)ndash Publicationsndash Conferencesndash Standardsndash Societiesndash Conference Organizersndash Careers

Web Projects III

Exploresupport e-commerce common ldquoshopping cartrdquo functionPerform clickstream analysis and data miningConduct usability testing of prototypesTrain content owners on ldquousable designrdquo and writing for the web

Web-Related Projects Underway

Major Xplore interface revision and Xplore functionalityUnified login ndashauthentication available on MyIEEE and soon will allow login to Xplore simultaneouslyIEEE Spectrum online redesignVolunteer Portal ndashconcept and preliminary plansHome page and sub-page graphic design conceptsClickstream analysis by volunteersstaffTAB content area revamp -concepts and planningBusiness Management Systems (BMS) project ndashvendorapplication selected -affects access to member financial data for possible Web display and accessMembership portalIEEEtv

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

IEEE Enabling Culture Principles

Member No 1 amp Customer FocusRespect for the Employee and VolunteerTeamworkLead by ExampleParticipatory ManagementAccountability amp Our Word is Our BondInnovation amp Continuous ImprovementOpen Honest Communication and Feedback

IEEE Mission and Vision

VISIONTo advance global prosperity by fostering technological innovation enabling members careers and promoting community world-wide

MISSIONThe IEEE promotes the engineering process of creating developing integrating sharing and applying knowledge about electro and information technologies and sciences for the benefit of humanity and the profession

RAB Strategic Goals

Ensure the value of membershipBe the Leader in Membership DirectionBe the leader in Volunteer DevelopmentBe at the forefront of CommunicationsMeet the Challenges of a large transnational organizationEmphasize delegation using the powers reserved concept

Region 2 Goals

Increase overall Region leadership presence Support the programs of our Sections and ChaptersDevelop stronger ties with industry and governmentNurture future IEEE leaders by focusing support to student branch GOLD and PACE activitiesRecognize and reward the efforts and accomplishments of our members

Missing Reports

Central Pennsylvaniandash Meeting Financial

Officer Reporting

Johnstownndash Financial Reporting

Philadelphiandash Officer Reporting

West Virginiandash Meeting Reports

Youngstownndash Officer Reporting

Sections have until

30 June 200530 June 2005 to submit

reporting in order to

qualify for a 2005 Section

Rebate

Inactive Or Under-ReportedName Subgroup 2001 2002 2003

BALTIMORE AES10 2 1 0

CLEVELAND

C16 0 0 0

IA34 0 0 1

PE31 2 2 1

COLUMBUS GOLD NA 2 0

LEHIGH VALLEY C16 0 0 0

PHILADELPHIA

ED15CPMT21 1 0 0

EM14SIT30 2 4 0

EMB18 2 0 0

EMC27 2 0 0

MAG33 2 0 0

PITTSBURGH EMB18 2 2 1

WASHINGTON R07 JT WANOVA 0 1 1

RAB Leadership Award

To recognize those individuals who have exhibited exemplary and substantive leadership of an extraordinary nature in implementing activities which support RAB goals and objectives at the local regional national andor international level

Neville Jacobs ndash Baltimore Sectionndash For significant contributions and leadership in

providing pre-college electrical engineering exposure to high school students through the Baltimore Section Robot Project Activities

RAB Achievement Award

To recognize individuals involved with RAB andor the Regional network for singular achievement in the development and completion of a project(s) or activity(ies) which are directed to the fulfillment of one or more of the goals and objectives of RAB Amarjeet Basra ndash Northern Virginia Sectionndash For outstanding contributions in promoting

IEEE to college and pre-college students within the IEEE Northern Virginia Section

RAB 2005 - Section Significant Anniversary Banner

To recognize a Section for outstanding longevity through continuity in member support and enthusiasmJohnstown Sectionndash 50 Years (established 14 April 1955)

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

IEEE Awards

2004 Medal of Honor awarded to Tadahiro Sekimotondash ldquoFor contributions to digital

satellite communications promotion of information technology RampD and technical and corporate leadership in in computers and communications

268 New Fellow Elevations

IEEE-USA

Supported IEEErsquos role as Lead Society for National Engineers Week lsquo04 ndash Spearheaded a UN briefing on ldquoGirls amp Techrdquo ndash Placed ldquoNew Faces of Engineeringrdquo ads in USA Today and

International Herald Tribune ndash Released image surveys coordinated with AAES-Harris ndash Sponsored a study on the impact of the Future City

Competition ndash Co-sponsored a record setting Family Day event at the

National Building Museum in Washington IEEE-USArsquos salary survey (Oct 04) had record response next step is a fee-based on-line salary service for human resource and engineering managers Tapped by US Reps Biggert and Holt to organize an Advisory Committee to the Congressional RampD Caucus

IEEE-USA

Successfully advocated legislation appropriating funds for a significant study on off-shoring trends and impacts Co-sponsored a national conference on ldquoEthics and Changing Energy Markets Issues for Engineers Managers and Regulatorsrdquo Sponsored four government fellowships with individuals serving one year appointments as technical advisors to members of Congress and the State Department and a Mass Media Fellow at WOSU-AM (Columbus OH) Coordinated nearly 150 visits by IEEE US members with their elected representatives in Congress

IEEE receives International Public Relations Award for E-

WeekIPRA Golden World Awards Ceremony held in London in OctoberIEEE-USA recognized for its public relations activities associated with National Engineers WeekCreates international awareness of E-Week and supports initiative to expand transnational efforts for this program

IEEE Wins Bulldog Award forExcellence in Media Relations

amp PRRecognition for handling the 2003 Blackout in the ldquoBreaking Newsrdquo categoryCollaborative effort among Corporate Strategy amp Communications IEEE-USA Communications Publications and the Power Engineering SocietyIEEE recognition resulted in placements in the Wall Street Journal The New York Times The Associated Press and ABC The excellent response under extreme extreme circumstancescircumstances solidified IEEEs reputation as a a highly crediblehighly credible source

IEEE Standards Association

Established contact with key Chinese standards organizations through series of meetings in May in BeijingCreated myBallotTM an enhanced electronic standards balloting system to facilitate volunteer standards participationAgreement with the US Department of Homeland Security for wide distribution of nuclear instrumentation standardsImplementation of dual-logo agreement with the International Electrotechnical Commission (IEC)Increased upfront funding of standards development

Progress on OFAC

Hosted OFAC-related meeting last February Resolved issues with OFAC to ensure author rights to publish internationally Now providing services again to those in OFAC-impacted countries

Washington Workshop Art Winston and Mike Lightner explain concerns to David Mills of OFAC as IEEE Attorney Nelson Dong looks on

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

Business Management System (BMS) Project Approved

ITSC volunteers and staff developed and agreed on requirements for upgrading IEEErsquos Business Management System (BMS)First major upgrade to IEEE Membership system in almost 10 yearsImprovements will enable IEEE to better capture and use information to better understand and serve our members and customers

IEEE Strategic Research and Planning Completed 48

ProjectsWeb Usability ResearchAll Society Research Project (ASRP) - Non-renewing Society Members IEEE Non-renewing Members Study2004 IEEE Member Segmentation Impact of IEL on Membership at IEL subscribing organizations Corporate Partnership Project Help Desk Survey GOLD Mentoring Online Focus Groups Graduating Student Retention Survey

IEEE Authors SurveyProceedings of IEEE SurveyStandards in Education SurveyThe Institute Readership StudyWhatrsquos NewIEEE StudyIEEE Internet Panel (Pulse Project)IEEE Spectrum Advertising surveysEnvironmental Scan ndash IEEE ViewIEEE Membership Grade Name Change StudyIEEE-USA SurveysWomen in Engineering StudyAnnual Measures of Success Project

Details at httpwwwieeeorgresearch

IEEE Website Usability StudyResults are an IEEE-wide

Concern16 subjects were asked to complete three tasks ndash join ndash find an article ndash find a conference

None completed all three tasks in 45 minutesFacilitators of the research had never before encountered a site with such complexity - where users have so many different paths to solve the same problem

Annual ISI Citation Index SaysIEEE Has 18 of the Top 20 Journals In

Field Journals1 IEEE Signal Processing Magazine 2 IEEE Network 3 IEEE Transactions on Pattern Analysis amp Machine Intelligence 4 IEEE Transactions on Medical Imaging 5 IEEE Intelligent Systems 6 IEEE Personal Communications 8 IEEEASME Journal of Microelectromechanical Systems9 Proceedings of the IEEE10 IEEE Electron Device Letters11 IEEE Journal of Quantum Electronics12 IEEE Journal of Selected Topics in Quantum Electronics 13 IEEE Transactions on Image Processing 14 IEEEACM Transactions on Networking 15 IEEE Communications Magazine 16 IEEE Photonics Technology Letters 17 IEEE Transactions on Information Theory 18 IEEE Transactions on Electron Devices 20 IEEE Transactions on Robotics and Automation

90 On-Line Communities with over 12000 Participants

Topics include Power amp Energy Embedded System Product Safety Ethernet Passive Optical Networks Employment amp Career Strategies Some IEEE Committees are using this (NIC ITSC SPC) Members continue to express interest in collaboration toolsWorking with ITSC and RAB to define a long-term strategy

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

Member Satisfaction Remains Strong

83 are satisfied or highly satisfied with membership 92 said probably or definitely renew membership 82 of members would recommend IEEE membership

Member Satisfaction

Members are most satisfied withndash IEEE Email alias with virus protectionndash Joining or renewing IEEE membershipndash TransactionsMagazinesJournalsLetters

Members are least satisfied with ndash IEEE Travel Services ndash IEEE Job Site ndash Employment and career-related information

Volunteer Satisfaction With Staff Partnering Remains High

Over 93 of satisfied or highly satisfied with ndash Staff supporting their committeeboard ndash Entire IEEE staff

Most satisfied with ndash Professionalism ndash Accessibility

Least satisfied with ndash Innovation ndash Anticipating needs and offering creative solutions

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

Financial Results ndash Moving Forward

IEEE Operations have adapted to the gt$0 budgeting principlesThe 10 year plan to grow IEEE reserves to 50 of the IEEE Operating budget is close to being achieved in 3 yearsIEEE needs to continue to define a framework for managing and appropriately utilizing reserves including a method to strategically reinvest in IEEE

Executive Director Search Update

The Search Committee ndash Winston (Chair) Anderson Lightner Seo

Parrish Estey Stern Herz (Advisor)

Interviews with executive search firms were completed and IEEE selected the firm of Russell Reynolds in Washington DC to conduct the searchThe search process is expected to take 4-6 months

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Background

Strategic Initiative Managed by MDCLed by Moshe Kam now VP EA Membership seeks to answer ndash Who will the IEEE

member be in 2025 years

ndash How large will IEEE be ndash How will we achieve

membership goals

IndividualsCorporationsSchoolsDemographicsndash Locationndash Employmentndash Professional Disciplinendash Education

Relationshipsndash Motivation for

membershipndash Impact on IEEE

organization

Membership A New Initiative

IEEE Membership has been stagnant or declining12 growth in 2002-200305 growth in 2004-2005

Higher grade memberships in decline04 (917) decline worldwide17 (2907) decline in US (4013 loss in 2003-

2004)

Society Memberships in decline46 decline in 2003-200422 decline in 2004-2005

Why be concerned

IEEE ldquomarket sharerdquo is lowhellipIEEE not reaching large groups of ECEs in some countriesndash Spain Italy China

IEEE entry into new technical areas is slowndash New professions are created in IEEE fields

without their members joining IEEEndash Organizations that are more agile gain

footholds in new areas (eg ACM BMES)

Membership Project Focus Areas

Primaryndash Corporate Partnershipndash Segment outreach

Secondaryndash Country Initiativendash Membership titles and grade qualifications

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Corporate Partners-A Blueprint

Objective Develop meaningful corporate partnership agreementsIdentify common goals for IEEE and ECE Industryndash Education about IEEE standardsndash Pre-College engineering education

Develop joint projectsndash Workshop on relevant IEEE standard for delivery on

company sitendash Teacher-in-training campaign for schools n the

companyrsquos locale

Refrain from discounting and rebate programs

Corporate Partners-A Baseline

What is the value of IEEE to corporationsndash How is IEEE perceived by corporationsndash What do they know (and not know) about IEEEndash Where is there potential for increased cooperation and

development of common programs

SPG contracted for interviewsndash Internal interviews completendash External interviews in-process (Feb 2005)

Outcomes reviewed Discussion of potential agreements startedndash Two Region 8 corporationsndash Opportunities developed during interviews

Internal Interviews (1)

Value propositions of IEEE membership to an individual is different than the value proposition of an IEEE relationship to a corporation

ndash ldquoCompanies are concerned with ROI brand reputation costs revenuehellip this stuff is not being measured by an employeersquos membership with IEEErdquo

Understanding of relationships between IEEE and corporations is inconsistent

ndash ldquoCompanies [who buy IEL] seem to already feel as though they have a formal relationship with IEEEErdquo

Internal Interviews (2)

Corporations view IEEE membership as a cost rather than an opportunity

ldquoThere is no immediate short range benefit for anybody in management area to have employees belong to IEEErdquo

IEEErsquos publications are viewed as too theoretical to the practitioner

ldquoA large portion of the IEEE intellectual property is driven by academics exceept for Standards Gearing IP more towards industry is something that corporate partners could help fosterrdquo

ldquoThe stuff that IEEE produces is not really that useful or it takes a lot of work to be usefulrdquo

Value

ldquoThe Standards Association gave a legitimacy to IEEE as an organization and was important to selling the IEEE Brand within our companyrdquo

ldquoIf you go to industry and you want to opena door you start speaking standardshellip because everyone uses standards and they cannot live without standardsrdquo

External Interviews (1)

Most cited areas of IEEE value (in order) to corporationsStrategic Valuendash Standardsndash IELPublicationsResearch

Operational Valuendash Professional Developmentndash Information ExchangeNetworking

External Interviews (2)

The whole of IEEE critical to the value proposition for a corporate partnerndash Offering a partnership to a corporation will

require an integrated strategy across relevant parts of IEEE

ndash IEEE does not typically communicate value to the people within corporations

ndash Companies are puzzled by IEEE structureldquoand lack of understanding of how different units can offer different services that are relevant to the corporationrsquos needrdquo

External Interviews (3)

Buy-in and understanding at a senior level of a corporation is critical to the acceptance and success of a corporate partnership

ndash ldquoCorporate relationships with IEEE should start with CEOs firstrdquo

External Interviews (4)

A corporate partnership program must distinguish itself from an individual membershipndash ldquoIEEE needs to make sure there is no reason for an

individual member to stop being a member relative to a corporate partnershiprdquo

The ability to track users and usage of products and services is important to a corporation as well as to IEEE1048698ndash ldquoIf I could identify the users and level of usage by user

of the IEL I could more easily secure the budget dollars to pay for itrdquo

External Interviews (5)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (6)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (5)

Discounts on individual memberships is not a critical selling factor in a corporate partnership modelThe different sales models of the IEL between Europe and the US impact the customer experiencendash Agents vs salespersons who work for IEEE

External Interviews (6)

ldquoIEEE should see me as a valuable partner who can help them sell their product into the company not just a bank who is able to provide them with several thousands of dollarsrdquo (Europe)

ldquoI feel more like a customer than a partnerrdquo (Europe)

ldquoThere is nothing I would change about the relationship with IEEE IEEE worked with us to understand our needs They should carbon copy this approach with other organizationsrdquo (US)

Corporate Partners-Next Steps

Meeting with SPG to planhellipndash Partnership and pricing modelndash Impact structure

Development of a blueprint for Corporate Partnership MOUndash Draft for June 2005 Meeting Series

Continued discussionsnegotiations with corporations that showed interest in partnership

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Segment Initiative-First Steps

Objective identify how we can cooperate with non-IEEE groups and individuals who operate in our fields of interest

Fields of interest for 2005ndash Healthcare (instrumentation and IT) ndash Multimedia and entertainment

Started with IT professionals in Healthcarendash Worked closely with the Biotech Council and EMBS

First contact HIMSS (Healthcare Information and Management Systems Society) ndash 15000 members and 220 corporations

Tecker Consultants contracted to conduct focus groups at HIMSS annual convention

Segment Initiative-Next Steps

Analyze HIMSS focus group outcomesndash Is this the model we should follow

Conduct focus groups at the March 2005 meeting of the American College of Cardiologyndash 600 papers ldquoin commonrdquo

Expand effort to Multimedia and Entertainmentndash Work closely with the Broadcasting Technology

Society

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Country Initiative Titles amp Grades

Country Initiative the case for an outreach effort in Spainndash Initial analysis will be presented to MDC and

the TC

Membership titles and grade qualificationsndash Discussion of the new Graduate Student

Member grade will take place in meetings of RAB and MDC

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Web Usability ndash Design

Multiple interfaces confuse usersPoor navigability ndash Heavy use of BACK button in testing (avg 8)

Inconsistent link colorsUsers assume primary ldquofederatedrdquo SEARCH on home pageUsers expect ldquoGoogle-likerdquo SEARCHUsers gothellipndash Multiple SEARCH interfacesndash Searches not structured to usersrsquo priorities ndash Different routes to locate articlesndash Protracted search timesndash Frustratedmdashencountered dead ends gave up

PSPB Ad-hoc Web Advisory Group February 2005

Web Usability ndash Content

Passive vocabularyMarketing tone in textNon-informational graphicsExamplesndash Difficulty interpreting membership

criteriandash Misunderstood access authorizationsndash Exceedingly complex renewal process

Web Projects 2005-2006

Define primary tasks navigation sequences and interfacesDevelop standardsndash User interface identitybranding content

style and format physically disabled

Redesignre-architect IEEE Home PageDevelop new design page architecture templatesStandardize basic navigation for ieeeorg and other essential sub-sites

Web Projects II

Develop information amp navigation ldquoGatewaysrdquondash About IEEEndash Volunteers (customized ultimately

personalized)ndash Publicationsndash Conferencesndash Standardsndash Societiesndash Conference Organizersndash Careers

Web Projects III

Exploresupport e-commerce common ldquoshopping cartrdquo functionPerform clickstream analysis and data miningConduct usability testing of prototypesTrain content owners on ldquousable designrdquo and writing for the web

Web-Related Projects Underway

Major Xplore interface revision and Xplore functionalityUnified login ndashauthentication available on MyIEEE and soon will allow login to Xplore simultaneouslyIEEE Spectrum online redesignVolunteer Portal ndashconcept and preliminary plansHome page and sub-page graphic design conceptsClickstream analysis by volunteersstaffTAB content area revamp -concepts and planningBusiness Management Systems (BMS) project ndashvendorapplication selected -affects access to member financial data for possible Web display and accessMembership portalIEEEtv

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

IEEE Enabling Culture Principles

Member No 1 amp Customer FocusRespect for the Employee and VolunteerTeamworkLead by ExampleParticipatory ManagementAccountability amp Our Word is Our BondInnovation amp Continuous ImprovementOpen Honest Communication and Feedback

IEEE Mission and Vision

VISIONTo advance global prosperity by fostering technological innovation enabling members careers and promoting community world-wide

MISSIONThe IEEE promotes the engineering process of creating developing integrating sharing and applying knowledge about electro and information technologies and sciences for the benefit of humanity and the profession

RAB Strategic Goals

Ensure the value of membershipBe the Leader in Membership DirectionBe the leader in Volunteer DevelopmentBe at the forefront of CommunicationsMeet the Challenges of a large transnational organizationEmphasize delegation using the powers reserved concept

Region 2 Goals

Increase overall Region leadership presence Support the programs of our Sections and ChaptersDevelop stronger ties with industry and governmentNurture future IEEE leaders by focusing support to student branch GOLD and PACE activitiesRecognize and reward the efforts and accomplishments of our members

Missing Reports

Central Pennsylvaniandash Meeting Financial

Officer Reporting

Johnstownndash Financial Reporting

Philadelphiandash Officer Reporting

West Virginiandash Meeting Reports

Youngstownndash Officer Reporting

Sections have until

30 June 200530 June 2005 to submit

reporting in order to

qualify for a 2005 Section

Rebate

Inactive Or Under-ReportedName Subgroup 2001 2002 2003

BALTIMORE AES10 2 1 0

CLEVELAND

C16 0 0 0

IA34 0 0 1

PE31 2 2 1

COLUMBUS GOLD NA 2 0

LEHIGH VALLEY C16 0 0 0

PHILADELPHIA

ED15CPMT21 1 0 0

EM14SIT30 2 4 0

EMB18 2 0 0

EMC27 2 0 0

MAG33 2 0 0

PITTSBURGH EMB18 2 2 1

WASHINGTON R07 JT WANOVA 0 1 1

RAB Leadership Award

To recognize those individuals who have exhibited exemplary and substantive leadership of an extraordinary nature in implementing activities which support RAB goals and objectives at the local regional national andor international level

Neville Jacobs ndash Baltimore Sectionndash For significant contributions and leadership in

providing pre-college electrical engineering exposure to high school students through the Baltimore Section Robot Project Activities

RAB Achievement Award

To recognize individuals involved with RAB andor the Regional network for singular achievement in the development and completion of a project(s) or activity(ies) which are directed to the fulfillment of one or more of the goals and objectives of RAB Amarjeet Basra ndash Northern Virginia Sectionndash For outstanding contributions in promoting

IEEE to college and pre-college students within the IEEE Northern Virginia Section

RAB 2005 - Section Significant Anniversary Banner

To recognize a Section for outstanding longevity through continuity in member support and enthusiasmJohnstown Sectionndash 50 Years (established 14 April 1955)

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

IEEE Awards

2004 Medal of Honor awarded to Tadahiro Sekimotondash ldquoFor contributions to digital

satellite communications promotion of information technology RampD and technical and corporate leadership in in computers and communications

268 New Fellow Elevations

IEEE-USA

Supported IEEErsquos role as Lead Society for National Engineers Week lsquo04 ndash Spearheaded a UN briefing on ldquoGirls amp Techrdquo ndash Placed ldquoNew Faces of Engineeringrdquo ads in USA Today and

International Herald Tribune ndash Released image surveys coordinated with AAES-Harris ndash Sponsored a study on the impact of the Future City

Competition ndash Co-sponsored a record setting Family Day event at the

National Building Museum in Washington IEEE-USArsquos salary survey (Oct 04) had record response next step is a fee-based on-line salary service for human resource and engineering managers Tapped by US Reps Biggert and Holt to organize an Advisory Committee to the Congressional RampD Caucus

IEEE-USA

Successfully advocated legislation appropriating funds for a significant study on off-shoring trends and impacts Co-sponsored a national conference on ldquoEthics and Changing Energy Markets Issues for Engineers Managers and Regulatorsrdquo Sponsored four government fellowships with individuals serving one year appointments as technical advisors to members of Congress and the State Department and a Mass Media Fellow at WOSU-AM (Columbus OH) Coordinated nearly 150 visits by IEEE US members with their elected representatives in Congress

IEEE receives International Public Relations Award for E-

WeekIPRA Golden World Awards Ceremony held in London in OctoberIEEE-USA recognized for its public relations activities associated with National Engineers WeekCreates international awareness of E-Week and supports initiative to expand transnational efforts for this program

IEEE Wins Bulldog Award forExcellence in Media Relations

amp PRRecognition for handling the 2003 Blackout in the ldquoBreaking Newsrdquo categoryCollaborative effort among Corporate Strategy amp Communications IEEE-USA Communications Publications and the Power Engineering SocietyIEEE recognition resulted in placements in the Wall Street Journal The New York Times The Associated Press and ABC The excellent response under extreme extreme circumstancescircumstances solidified IEEEs reputation as a a highly crediblehighly credible source

IEEE Standards Association

Established contact with key Chinese standards organizations through series of meetings in May in BeijingCreated myBallotTM an enhanced electronic standards balloting system to facilitate volunteer standards participationAgreement with the US Department of Homeland Security for wide distribution of nuclear instrumentation standardsImplementation of dual-logo agreement with the International Electrotechnical Commission (IEC)Increased upfront funding of standards development

Progress on OFAC

Hosted OFAC-related meeting last February Resolved issues with OFAC to ensure author rights to publish internationally Now providing services again to those in OFAC-impacted countries

Washington Workshop Art Winston and Mike Lightner explain concerns to David Mills of OFAC as IEEE Attorney Nelson Dong looks on

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

Business Management System (BMS) Project Approved

ITSC volunteers and staff developed and agreed on requirements for upgrading IEEErsquos Business Management System (BMS)First major upgrade to IEEE Membership system in almost 10 yearsImprovements will enable IEEE to better capture and use information to better understand and serve our members and customers

IEEE Strategic Research and Planning Completed 48

ProjectsWeb Usability ResearchAll Society Research Project (ASRP) - Non-renewing Society Members IEEE Non-renewing Members Study2004 IEEE Member Segmentation Impact of IEL on Membership at IEL subscribing organizations Corporate Partnership Project Help Desk Survey GOLD Mentoring Online Focus Groups Graduating Student Retention Survey

IEEE Authors SurveyProceedings of IEEE SurveyStandards in Education SurveyThe Institute Readership StudyWhatrsquos NewIEEE StudyIEEE Internet Panel (Pulse Project)IEEE Spectrum Advertising surveysEnvironmental Scan ndash IEEE ViewIEEE Membership Grade Name Change StudyIEEE-USA SurveysWomen in Engineering StudyAnnual Measures of Success Project

Details at httpwwwieeeorgresearch

IEEE Website Usability StudyResults are an IEEE-wide

Concern16 subjects were asked to complete three tasks ndash join ndash find an article ndash find a conference

None completed all three tasks in 45 minutesFacilitators of the research had never before encountered a site with such complexity - where users have so many different paths to solve the same problem

Annual ISI Citation Index SaysIEEE Has 18 of the Top 20 Journals In

Field Journals1 IEEE Signal Processing Magazine 2 IEEE Network 3 IEEE Transactions on Pattern Analysis amp Machine Intelligence 4 IEEE Transactions on Medical Imaging 5 IEEE Intelligent Systems 6 IEEE Personal Communications 8 IEEEASME Journal of Microelectromechanical Systems9 Proceedings of the IEEE10 IEEE Electron Device Letters11 IEEE Journal of Quantum Electronics12 IEEE Journal of Selected Topics in Quantum Electronics 13 IEEE Transactions on Image Processing 14 IEEEACM Transactions on Networking 15 IEEE Communications Magazine 16 IEEE Photonics Technology Letters 17 IEEE Transactions on Information Theory 18 IEEE Transactions on Electron Devices 20 IEEE Transactions on Robotics and Automation

90 On-Line Communities with over 12000 Participants

Topics include Power amp Energy Embedded System Product Safety Ethernet Passive Optical Networks Employment amp Career Strategies Some IEEE Committees are using this (NIC ITSC SPC) Members continue to express interest in collaboration toolsWorking with ITSC and RAB to define a long-term strategy

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

Member Satisfaction Remains Strong

83 are satisfied or highly satisfied with membership 92 said probably or definitely renew membership 82 of members would recommend IEEE membership

Member Satisfaction

Members are most satisfied withndash IEEE Email alias with virus protectionndash Joining or renewing IEEE membershipndash TransactionsMagazinesJournalsLetters

Members are least satisfied with ndash IEEE Travel Services ndash IEEE Job Site ndash Employment and career-related information

Volunteer Satisfaction With Staff Partnering Remains High

Over 93 of satisfied or highly satisfied with ndash Staff supporting their committeeboard ndash Entire IEEE staff

Most satisfied with ndash Professionalism ndash Accessibility

Least satisfied with ndash Innovation ndash Anticipating needs and offering creative solutions

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

Financial Results ndash Moving Forward

IEEE Operations have adapted to the gt$0 budgeting principlesThe 10 year plan to grow IEEE reserves to 50 of the IEEE Operating budget is close to being achieved in 3 yearsIEEE needs to continue to define a framework for managing and appropriately utilizing reserves including a method to strategically reinvest in IEEE

Executive Director Search Update

The Search Committee ndash Winston (Chair) Anderson Lightner Seo

Parrish Estey Stern Herz (Advisor)

Interviews with executive search firms were completed and IEEE selected the firm of Russell Reynolds in Washington DC to conduct the searchThe search process is expected to take 4-6 months

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Background

Strategic Initiative Managed by MDCLed by Moshe Kam now VP EA Membership seeks to answer ndash Who will the IEEE

member be in 2025 years

ndash How large will IEEE be ndash How will we achieve

membership goals

IndividualsCorporationsSchoolsDemographicsndash Locationndash Employmentndash Professional Disciplinendash Education

Relationshipsndash Motivation for

membershipndash Impact on IEEE

organization

Membership A New Initiative

IEEE Membership has been stagnant or declining12 growth in 2002-200305 growth in 2004-2005

Higher grade memberships in decline04 (917) decline worldwide17 (2907) decline in US (4013 loss in 2003-

2004)

Society Memberships in decline46 decline in 2003-200422 decline in 2004-2005

Why be concerned

IEEE ldquomarket sharerdquo is lowhellipIEEE not reaching large groups of ECEs in some countriesndash Spain Italy China

IEEE entry into new technical areas is slowndash New professions are created in IEEE fields

without their members joining IEEEndash Organizations that are more agile gain

footholds in new areas (eg ACM BMES)

Membership Project Focus Areas

Primaryndash Corporate Partnershipndash Segment outreach

Secondaryndash Country Initiativendash Membership titles and grade qualifications

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Corporate Partners-A Blueprint

Objective Develop meaningful corporate partnership agreementsIdentify common goals for IEEE and ECE Industryndash Education about IEEE standardsndash Pre-College engineering education

Develop joint projectsndash Workshop on relevant IEEE standard for delivery on

company sitendash Teacher-in-training campaign for schools n the

companyrsquos locale

Refrain from discounting and rebate programs

Corporate Partners-A Baseline

What is the value of IEEE to corporationsndash How is IEEE perceived by corporationsndash What do they know (and not know) about IEEEndash Where is there potential for increased cooperation and

development of common programs

SPG contracted for interviewsndash Internal interviews completendash External interviews in-process (Feb 2005)

Outcomes reviewed Discussion of potential agreements startedndash Two Region 8 corporationsndash Opportunities developed during interviews

Internal Interviews (1)

Value propositions of IEEE membership to an individual is different than the value proposition of an IEEE relationship to a corporation

ndash ldquoCompanies are concerned with ROI brand reputation costs revenuehellip this stuff is not being measured by an employeersquos membership with IEEErdquo

Understanding of relationships between IEEE and corporations is inconsistent

ndash ldquoCompanies [who buy IEL] seem to already feel as though they have a formal relationship with IEEEErdquo

Internal Interviews (2)

Corporations view IEEE membership as a cost rather than an opportunity

ldquoThere is no immediate short range benefit for anybody in management area to have employees belong to IEEErdquo

IEEErsquos publications are viewed as too theoretical to the practitioner

ldquoA large portion of the IEEE intellectual property is driven by academics exceept for Standards Gearing IP more towards industry is something that corporate partners could help fosterrdquo

ldquoThe stuff that IEEE produces is not really that useful or it takes a lot of work to be usefulrdquo

Value

ldquoThe Standards Association gave a legitimacy to IEEE as an organization and was important to selling the IEEE Brand within our companyrdquo

ldquoIf you go to industry and you want to opena door you start speaking standardshellip because everyone uses standards and they cannot live without standardsrdquo

External Interviews (1)

Most cited areas of IEEE value (in order) to corporationsStrategic Valuendash Standardsndash IELPublicationsResearch

Operational Valuendash Professional Developmentndash Information ExchangeNetworking

External Interviews (2)

The whole of IEEE critical to the value proposition for a corporate partnerndash Offering a partnership to a corporation will

require an integrated strategy across relevant parts of IEEE

ndash IEEE does not typically communicate value to the people within corporations

ndash Companies are puzzled by IEEE structureldquoand lack of understanding of how different units can offer different services that are relevant to the corporationrsquos needrdquo

External Interviews (3)

Buy-in and understanding at a senior level of a corporation is critical to the acceptance and success of a corporate partnership

ndash ldquoCorporate relationships with IEEE should start with CEOs firstrdquo

External Interviews (4)

A corporate partnership program must distinguish itself from an individual membershipndash ldquoIEEE needs to make sure there is no reason for an

individual member to stop being a member relative to a corporate partnershiprdquo

The ability to track users and usage of products and services is important to a corporation as well as to IEEE1048698ndash ldquoIf I could identify the users and level of usage by user

of the IEL I could more easily secure the budget dollars to pay for itrdquo

External Interviews (5)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (6)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (5)

Discounts on individual memberships is not a critical selling factor in a corporate partnership modelThe different sales models of the IEL between Europe and the US impact the customer experiencendash Agents vs salespersons who work for IEEE

External Interviews (6)

ldquoIEEE should see me as a valuable partner who can help them sell their product into the company not just a bank who is able to provide them with several thousands of dollarsrdquo (Europe)

ldquoI feel more like a customer than a partnerrdquo (Europe)

ldquoThere is nothing I would change about the relationship with IEEE IEEE worked with us to understand our needs They should carbon copy this approach with other organizationsrdquo (US)

Corporate Partners-Next Steps

Meeting with SPG to planhellipndash Partnership and pricing modelndash Impact structure

Development of a blueprint for Corporate Partnership MOUndash Draft for June 2005 Meeting Series

Continued discussionsnegotiations with corporations that showed interest in partnership

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Segment Initiative-First Steps

Objective identify how we can cooperate with non-IEEE groups and individuals who operate in our fields of interest

Fields of interest for 2005ndash Healthcare (instrumentation and IT) ndash Multimedia and entertainment

Started with IT professionals in Healthcarendash Worked closely with the Biotech Council and EMBS

First contact HIMSS (Healthcare Information and Management Systems Society) ndash 15000 members and 220 corporations

Tecker Consultants contracted to conduct focus groups at HIMSS annual convention

Segment Initiative-Next Steps

Analyze HIMSS focus group outcomesndash Is this the model we should follow

Conduct focus groups at the March 2005 meeting of the American College of Cardiologyndash 600 papers ldquoin commonrdquo

Expand effort to Multimedia and Entertainmentndash Work closely with the Broadcasting Technology

Society

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Country Initiative Titles amp Grades

Country Initiative the case for an outreach effort in Spainndash Initial analysis will be presented to MDC and

the TC

Membership titles and grade qualificationsndash Discussion of the new Graduate Student

Member grade will take place in meetings of RAB and MDC

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Web Usability ndash Design

Multiple interfaces confuse usersPoor navigability ndash Heavy use of BACK button in testing (avg 8)

Inconsistent link colorsUsers assume primary ldquofederatedrdquo SEARCH on home pageUsers expect ldquoGoogle-likerdquo SEARCHUsers gothellipndash Multiple SEARCH interfacesndash Searches not structured to usersrsquo priorities ndash Different routes to locate articlesndash Protracted search timesndash Frustratedmdashencountered dead ends gave up

PSPB Ad-hoc Web Advisory Group February 2005

Web Usability ndash Content

Passive vocabularyMarketing tone in textNon-informational graphicsExamplesndash Difficulty interpreting membership

criteriandash Misunderstood access authorizationsndash Exceedingly complex renewal process

Web Projects 2005-2006

Define primary tasks navigation sequences and interfacesDevelop standardsndash User interface identitybranding content

style and format physically disabled

Redesignre-architect IEEE Home PageDevelop new design page architecture templatesStandardize basic navigation for ieeeorg and other essential sub-sites

Web Projects II

Develop information amp navigation ldquoGatewaysrdquondash About IEEEndash Volunteers (customized ultimately

personalized)ndash Publicationsndash Conferencesndash Standardsndash Societiesndash Conference Organizersndash Careers

Web Projects III

Exploresupport e-commerce common ldquoshopping cartrdquo functionPerform clickstream analysis and data miningConduct usability testing of prototypesTrain content owners on ldquousable designrdquo and writing for the web

Web-Related Projects Underway

Major Xplore interface revision and Xplore functionalityUnified login ndashauthentication available on MyIEEE and soon will allow login to Xplore simultaneouslyIEEE Spectrum online redesignVolunteer Portal ndashconcept and preliminary plansHome page and sub-page graphic design conceptsClickstream analysis by volunteersstaffTAB content area revamp -concepts and planningBusiness Management Systems (BMS) project ndashvendorapplication selected -affects access to member financial data for possible Web display and accessMembership portalIEEEtv

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

IEEE Enabling Culture Principles

Member No 1 amp Customer FocusRespect for the Employee and VolunteerTeamworkLead by ExampleParticipatory ManagementAccountability amp Our Word is Our BondInnovation amp Continuous ImprovementOpen Honest Communication and Feedback

IEEE Mission and Vision

VISIONTo advance global prosperity by fostering technological innovation enabling members careers and promoting community world-wide

MISSIONThe IEEE promotes the engineering process of creating developing integrating sharing and applying knowledge about electro and information technologies and sciences for the benefit of humanity and the profession

RAB Strategic Goals

Ensure the value of membershipBe the Leader in Membership DirectionBe the leader in Volunteer DevelopmentBe at the forefront of CommunicationsMeet the Challenges of a large transnational organizationEmphasize delegation using the powers reserved concept

Region 2 Goals

Increase overall Region leadership presence Support the programs of our Sections and ChaptersDevelop stronger ties with industry and governmentNurture future IEEE leaders by focusing support to student branch GOLD and PACE activitiesRecognize and reward the efforts and accomplishments of our members

Missing Reports

Central Pennsylvaniandash Meeting Financial

Officer Reporting

Johnstownndash Financial Reporting

Philadelphiandash Officer Reporting

West Virginiandash Meeting Reports

Youngstownndash Officer Reporting

Sections have until

30 June 200530 June 2005 to submit

reporting in order to

qualify for a 2005 Section

Rebate

Inactive Or Under-ReportedName Subgroup 2001 2002 2003

BALTIMORE AES10 2 1 0

CLEVELAND

C16 0 0 0

IA34 0 0 1

PE31 2 2 1

COLUMBUS GOLD NA 2 0

LEHIGH VALLEY C16 0 0 0

PHILADELPHIA

ED15CPMT21 1 0 0

EM14SIT30 2 4 0

EMB18 2 0 0

EMC27 2 0 0

MAG33 2 0 0

PITTSBURGH EMB18 2 2 1

WASHINGTON R07 JT WANOVA 0 1 1

RAB Leadership Award

To recognize those individuals who have exhibited exemplary and substantive leadership of an extraordinary nature in implementing activities which support RAB goals and objectives at the local regional national andor international level

Neville Jacobs ndash Baltimore Sectionndash For significant contributions and leadership in

providing pre-college electrical engineering exposure to high school students through the Baltimore Section Robot Project Activities

RAB Achievement Award

To recognize individuals involved with RAB andor the Regional network for singular achievement in the development and completion of a project(s) or activity(ies) which are directed to the fulfillment of one or more of the goals and objectives of RAB Amarjeet Basra ndash Northern Virginia Sectionndash For outstanding contributions in promoting

IEEE to college and pre-college students within the IEEE Northern Virginia Section

RAB 2005 - Section Significant Anniversary Banner

To recognize a Section for outstanding longevity through continuity in member support and enthusiasmJohnstown Sectionndash 50 Years (established 14 April 1955)

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

IEEE Awards

2004 Medal of Honor awarded to Tadahiro Sekimotondash ldquoFor contributions to digital

satellite communications promotion of information technology RampD and technical and corporate leadership in in computers and communications

268 New Fellow Elevations

IEEE-USA

Supported IEEErsquos role as Lead Society for National Engineers Week lsquo04 ndash Spearheaded a UN briefing on ldquoGirls amp Techrdquo ndash Placed ldquoNew Faces of Engineeringrdquo ads in USA Today and

International Herald Tribune ndash Released image surveys coordinated with AAES-Harris ndash Sponsored a study on the impact of the Future City

Competition ndash Co-sponsored a record setting Family Day event at the

National Building Museum in Washington IEEE-USArsquos salary survey (Oct 04) had record response next step is a fee-based on-line salary service for human resource and engineering managers Tapped by US Reps Biggert and Holt to organize an Advisory Committee to the Congressional RampD Caucus

IEEE-USA

Successfully advocated legislation appropriating funds for a significant study on off-shoring trends and impacts Co-sponsored a national conference on ldquoEthics and Changing Energy Markets Issues for Engineers Managers and Regulatorsrdquo Sponsored four government fellowships with individuals serving one year appointments as technical advisors to members of Congress and the State Department and a Mass Media Fellow at WOSU-AM (Columbus OH) Coordinated nearly 150 visits by IEEE US members with their elected representatives in Congress

IEEE receives International Public Relations Award for E-

WeekIPRA Golden World Awards Ceremony held in London in OctoberIEEE-USA recognized for its public relations activities associated with National Engineers WeekCreates international awareness of E-Week and supports initiative to expand transnational efforts for this program

IEEE Wins Bulldog Award forExcellence in Media Relations

amp PRRecognition for handling the 2003 Blackout in the ldquoBreaking Newsrdquo categoryCollaborative effort among Corporate Strategy amp Communications IEEE-USA Communications Publications and the Power Engineering SocietyIEEE recognition resulted in placements in the Wall Street Journal The New York Times The Associated Press and ABC The excellent response under extreme extreme circumstancescircumstances solidified IEEEs reputation as a a highly crediblehighly credible source

IEEE Standards Association

Established contact with key Chinese standards organizations through series of meetings in May in BeijingCreated myBallotTM an enhanced electronic standards balloting system to facilitate volunteer standards participationAgreement with the US Department of Homeland Security for wide distribution of nuclear instrumentation standardsImplementation of dual-logo agreement with the International Electrotechnical Commission (IEC)Increased upfront funding of standards development

Progress on OFAC

Hosted OFAC-related meeting last February Resolved issues with OFAC to ensure author rights to publish internationally Now providing services again to those in OFAC-impacted countries

Washington Workshop Art Winston and Mike Lightner explain concerns to David Mills of OFAC as IEEE Attorney Nelson Dong looks on

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

Business Management System (BMS) Project Approved

ITSC volunteers and staff developed and agreed on requirements for upgrading IEEErsquos Business Management System (BMS)First major upgrade to IEEE Membership system in almost 10 yearsImprovements will enable IEEE to better capture and use information to better understand and serve our members and customers

IEEE Strategic Research and Planning Completed 48

ProjectsWeb Usability ResearchAll Society Research Project (ASRP) - Non-renewing Society Members IEEE Non-renewing Members Study2004 IEEE Member Segmentation Impact of IEL on Membership at IEL subscribing organizations Corporate Partnership Project Help Desk Survey GOLD Mentoring Online Focus Groups Graduating Student Retention Survey

IEEE Authors SurveyProceedings of IEEE SurveyStandards in Education SurveyThe Institute Readership StudyWhatrsquos NewIEEE StudyIEEE Internet Panel (Pulse Project)IEEE Spectrum Advertising surveysEnvironmental Scan ndash IEEE ViewIEEE Membership Grade Name Change StudyIEEE-USA SurveysWomen in Engineering StudyAnnual Measures of Success Project

Details at httpwwwieeeorgresearch

IEEE Website Usability StudyResults are an IEEE-wide

Concern16 subjects were asked to complete three tasks ndash join ndash find an article ndash find a conference

None completed all three tasks in 45 minutesFacilitators of the research had never before encountered a site with such complexity - where users have so many different paths to solve the same problem

Annual ISI Citation Index SaysIEEE Has 18 of the Top 20 Journals In

Field Journals1 IEEE Signal Processing Magazine 2 IEEE Network 3 IEEE Transactions on Pattern Analysis amp Machine Intelligence 4 IEEE Transactions on Medical Imaging 5 IEEE Intelligent Systems 6 IEEE Personal Communications 8 IEEEASME Journal of Microelectromechanical Systems9 Proceedings of the IEEE10 IEEE Electron Device Letters11 IEEE Journal of Quantum Electronics12 IEEE Journal of Selected Topics in Quantum Electronics 13 IEEE Transactions on Image Processing 14 IEEEACM Transactions on Networking 15 IEEE Communications Magazine 16 IEEE Photonics Technology Letters 17 IEEE Transactions on Information Theory 18 IEEE Transactions on Electron Devices 20 IEEE Transactions on Robotics and Automation

90 On-Line Communities with over 12000 Participants

Topics include Power amp Energy Embedded System Product Safety Ethernet Passive Optical Networks Employment amp Career Strategies Some IEEE Committees are using this (NIC ITSC SPC) Members continue to express interest in collaboration toolsWorking with ITSC and RAB to define a long-term strategy

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

Member Satisfaction Remains Strong

83 are satisfied or highly satisfied with membership 92 said probably or definitely renew membership 82 of members would recommend IEEE membership

Member Satisfaction

Members are most satisfied withndash IEEE Email alias with virus protectionndash Joining or renewing IEEE membershipndash TransactionsMagazinesJournalsLetters

Members are least satisfied with ndash IEEE Travel Services ndash IEEE Job Site ndash Employment and career-related information

Volunteer Satisfaction With Staff Partnering Remains High

Over 93 of satisfied or highly satisfied with ndash Staff supporting their committeeboard ndash Entire IEEE staff

Most satisfied with ndash Professionalism ndash Accessibility

Least satisfied with ndash Innovation ndash Anticipating needs and offering creative solutions

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

Financial Results ndash Moving Forward

IEEE Operations have adapted to the gt$0 budgeting principlesThe 10 year plan to grow IEEE reserves to 50 of the IEEE Operating budget is close to being achieved in 3 yearsIEEE needs to continue to define a framework for managing and appropriately utilizing reserves including a method to strategically reinvest in IEEE

Executive Director Search Update

The Search Committee ndash Winston (Chair) Anderson Lightner Seo

Parrish Estey Stern Herz (Advisor)

Interviews with executive search firms were completed and IEEE selected the firm of Russell Reynolds in Washington DC to conduct the searchThe search process is expected to take 4-6 months

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Background

Strategic Initiative Managed by MDCLed by Moshe Kam now VP EA Membership seeks to answer ndash Who will the IEEE

member be in 2025 years

ndash How large will IEEE be ndash How will we achieve

membership goals

IndividualsCorporationsSchoolsDemographicsndash Locationndash Employmentndash Professional Disciplinendash Education

Relationshipsndash Motivation for

membershipndash Impact on IEEE

organization

Membership A New Initiative

IEEE Membership has been stagnant or declining12 growth in 2002-200305 growth in 2004-2005

Higher grade memberships in decline04 (917) decline worldwide17 (2907) decline in US (4013 loss in 2003-

2004)

Society Memberships in decline46 decline in 2003-200422 decline in 2004-2005

Why be concerned

IEEE ldquomarket sharerdquo is lowhellipIEEE not reaching large groups of ECEs in some countriesndash Spain Italy China

IEEE entry into new technical areas is slowndash New professions are created in IEEE fields

without their members joining IEEEndash Organizations that are more agile gain

footholds in new areas (eg ACM BMES)

Membership Project Focus Areas

Primaryndash Corporate Partnershipndash Segment outreach

Secondaryndash Country Initiativendash Membership titles and grade qualifications

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Corporate Partners-A Blueprint

Objective Develop meaningful corporate partnership agreementsIdentify common goals for IEEE and ECE Industryndash Education about IEEE standardsndash Pre-College engineering education

Develop joint projectsndash Workshop on relevant IEEE standard for delivery on

company sitendash Teacher-in-training campaign for schools n the

companyrsquos locale

Refrain from discounting and rebate programs

Corporate Partners-A Baseline

What is the value of IEEE to corporationsndash How is IEEE perceived by corporationsndash What do they know (and not know) about IEEEndash Where is there potential for increased cooperation and

development of common programs

SPG contracted for interviewsndash Internal interviews completendash External interviews in-process (Feb 2005)

Outcomes reviewed Discussion of potential agreements startedndash Two Region 8 corporationsndash Opportunities developed during interviews

Internal Interviews (1)

Value propositions of IEEE membership to an individual is different than the value proposition of an IEEE relationship to a corporation

ndash ldquoCompanies are concerned with ROI brand reputation costs revenuehellip this stuff is not being measured by an employeersquos membership with IEEErdquo

Understanding of relationships between IEEE and corporations is inconsistent

ndash ldquoCompanies [who buy IEL] seem to already feel as though they have a formal relationship with IEEEErdquo

Internal Interviews (2)

Corporations view IEEE membership as a cost rather than an opportunity

ldquoThere is no immediate short range benefit for anybody in management area to have employees belong to IEEErdquo

IEEErsquos publications are viewed as too theoretical to the practitioner

ldquoA large portion of the IEEE intellectual property is driven by academics exceept for Standards Gearing IP more towards industry is something that corporate partners could help fosterrdquo

ldquoThe stuff that IEEE produces is not really that useful or it takes a lot of work to be usefulrdquo

Value

ldquoThe Standards Association gave a legitimacy to IEEE as an organization and was important to selling the IEEE Brand within our companyrdquo

ldquoIf you go to industry and you want to opena door you start speaking standardshellip because everyone uses standards and they cannot live without standardsrdquo

External Interviews (1)

Most cited areas of IEEE value (in order) to corporationsStrategic Valuendash Standardsndash IELPublicationsResearch

Operational Valuendash Professional Developmentndash Information ExchangeNetworking

External Interviews (2)

The whole of IEEE critical to the value proposition for a corporate partnerndash Offering a partnership to a corporation will

require an integrated strategy across relevant parts of IEEE

ndash IEEE does not typically communicate value to the people within corporations

ndash Companies are puzzled by IEEE structureldquoand lack of understanding of how different units can offer different services that are relevant to the corporationrsquos needrdquo

External Interviews (3)

Buy-in and understanding at a senior level of a corporation is critical to the acceptance and success of a corporate partnership

ndash ldquoCorporate relationships with IEEE should start with CEOs firstrdquo

External Interviews (4)

A corporate partnership program must distinguish itself from an individual membershipndash ldquoIEEE needs to make sure there is no reason for an

individual member to stop being a member relative to a corporate partnershiprdquo

The ability to track users and usage of products and services is important to a corporation as well as to IEEE1048698ndash ldquoIf I could identify the users and level of usage by user

of the IEL I could more easily secure the budget dollars to pay for itrdquo

External Interviews (5)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (6)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (5)

Discounts on individual memberships is not a critical selling factor in a corporate partnership modelThe different sales models of the IEL between Europe and the US impact the customer experiencendash Agents vs salespersons who work for IEEE

External Interviews (6)

ldquoIEEE should see me as a valuable partner who can help them sell their product into the company not just a bank who is able to provide them with several thousands of dollarsrdquo (Europe)

ldquoI feel more like a customer than a partnerrdquo (Europe)

ldquoThere is nothing I would change about the relationship with IEEE IEEE worked with us to understand our needs They should carbon copy this approach with other organizationsrdquo (US)

Corporate Partners-Next Steps

Meeting with SPG to planhellipndash Partnership and pricing modelndash Impact structure

Development of a blueprint for Corporate Partnership MOUndash Draft for June 2005 Meeting Series

Continued discussionsnegotiations with corporations that showed interest in partnership

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Segment Initiative-First Steps

Objective identify how we can cooperate with non-IEEE groups and individuals who operate in our fields of interest

Fields of interest for 2005ndash Healthcare (instrumentation and IT) ndash Multimedia and entertainment

Started with IT professionals in Healthcarendash Worked closely with the Biotech Council and EMBS

First contact HIMSS (Healthcare Information and Management Systems Society) ndash 15000 members and 220 corporations

Tecker Consultants contracted to conduct focus groups at HIMSS annual convention

Segment Initiative-Next Steps

Analyze HIMSS focus group outcomesndash Is this the model we should follow

Conduct focus groups at the March 2005 meeting of the American College of Cardiologyndash 600 papers ldquoin commonrdquo

Expand effort to Multimedia and Entertainmentndash Work closely with the Broadcasting Technology

Society

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Country Initiative Titles amp Grades

Country Initiative the case for an outreach effort in Spainndash Initial analysis will be presented to MDC and

the TC

Membership titles and grade qualificationsndash Discussion of the new Graduate Student

Member grade will take place in meetings of RAB and MDC

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Web Usability ndash Design

Multiple interfaces confuse usersPoor navigability ndash Heavy use of BACK button in testing (avg 8)

Inconsistent link colorsUsers assume primary ldquofederatedrdquo SEARCH on home pageUsers expect ldquoGoogle-likerdquo SEARCHUsers gothellipndash Multiple SEARCH interfacesndash Searches not structured to usersrsquo priorities ndash Different routes to locate articlesndash Protracted search timesndash Frustratedmdashencountered dead ends gave up

PSPB Ad-hoc Web Advisory Group February 2005

Web Usability ndash Content

Passive vocabularyMarketing tone in textNon-informational graphicsExamplesndash Difficulty interpreting membership

criteriandash Misunderstood access authorizationsndash Exceedingly complex renewal process

Web Projects 2005-2006

Define primary tasks navigation sequences and interfacesDevelop standardsndash User interface identitybranding content

style and format physically disabled

Redesignre-architect IEEE Home PageDevelop new design page architecture templatesStandardize basic navigation for ieeeorg and other essential sub-sites

Web Projects II

Develop information amp navigation ldquoGatewaysrdquondash About IEEEndash Volunteers (customized ultimately

personalized)ndash Publicationsndash Conferencesndash Standardsndash Societiesndash Conference Organizersndash Careers

Web Projects III

Exploresupport e-commerce common ldquoshopping cartrdquo functionPerform clickstream analysis and data miningConduct usability testing of prototypesTrain content owners on ldquousable designrdquo and writing for the web

Web-Related Projects Underway

Major Xplore interface revision and Xplore functionalityUnified login ndashauthentication available on MyIEEE and soon will allow login to Xplore simultaneouslyIEEE Spectrum online redesignVolunteer Portal ndashconcept and preliminary plansHome page and sub-page graphic design conceptsClickstream analysis by volunteersstaffTAB content area revamp -concepts and planningBusiness Management Systems (BMS) project ndashvendorapplication selected -affects access to member financial data for possible Web display and accessMembership portalIEEEtv

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

IEEE Enabling Culture Principles

Member No 1 amp Customer FocusRespect for the Employee and VolunteerTeamworkLead by ExampleParticipatory ManagementAccountability amp Our Word is Our BondInnovation amp Continuous ImprovementOpen Honest Communication and Feedback

IEEE Mission and Vision

VISIONTo advance global prosperity by fostering technological innovation enabling members careers and promoting community world-wide

MISSIONThe IEEE promotes the engineering process of creating developing integrating sharing and applying knowledge about electro and information technologies and sciences for the benefit of humanity and the profession

RAB Strategic Goals

Ensure the value of membershipBe the Leader in Membership DirectionBe the leader in Volunteer DevelopmentBe at the forefront of CommunicationsMeet the Challenges of a large transnational organizationEmphasize delegation using the powers reserved concept

Region 2 Goals

Increase overall Region leadership presence Support the programs of our Sections and ChaptersDevelop stronger ties with industry and governmentNurture future IEEE leaders by focusing support to student branch GOLD and PACE activitiesRecognize and reward the efforts and accomplishments of our members

Missing Reports

Central Pennsylvaniandash Meeting Financial

Officer Reporting

Johnstownndash Financial Reporting

Philadelphiandash Officer Reporting

West Virginiandash Meeting Reports

Youngstownndash Officer Reporting

Sections have until

30 June 200530 June 2005 to submit

reporting in order to

qualify for a 2005 Section

Rebate

Inactive Or Under-ReportedName Subgroup 2001 2002 2003

BALTIMORE AES10 2 1 0

CLEVELAND

C16 0 0 0

IA34 0 0 1

PE31 2 2 1

COLUMBUS GOLD NA 2 0

LEHIGH VALLEY C16 0 0 0

PHILADELPHIA

ED15CPMT21 1 0 0

EM14SIT30 2 4 0

EMB18 2 0 0

EMC27 2 0 0

MAG33 2 0 0

PITTSBURGH EMB18 2 2 1

WASHINGTON R07 JT WANOVA 0 1 1

RAB Leadership Award

To recognize those individuals who have exhibited exemplary and substantive leadership of an extraordinary nature in implementing activities which support RAB goals and objectives at the local regional national andor international level

Neville Jacobs ndash Baltimore Sectionndash For significant contributions and leadership in

providing pre-college electrical engineering exposure to high school students through the Baltimore Section Robot Project Activities

RAB Achievement Award

To recognize individuals involved with RAB andor the Regional network for singular achievement in the development and completion of a project(s) or activity(ies) which are directed to the fulfillment of one or more of the goals and objectives of RAB Amarjeet Basra ndash Northern Virginia Sectionndash For outstanding contributions in promoting

IEEE to college and pre-college students within the IEEE Northern Virginia Section

RAB 2005 - Section Significant Anniversary Banner

To recognize a Section for outstanding longevity through continuity in member support and enthusiasmJohnstown Sectionndash 50 Years (established 14 April 1955)

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

IEEE-USA

Supported IEEErsquos role as Lead Society for National Engineers Week lsquo04 ndash Spearheaded a UN briefing on ldquoGirls amp Techrdquo ndash Placed ldquoNew Faces of Engineeringrdquo ads in USA Today and

International Herald Tribune ndash Released image surveys coordinated with AAES-Harris ndash Sponsored a study on the impact of the Future City

Competition ndash Co-sponsored a record setting Family Day event at the

National Building Museum in Washington IEEE-USArsquos salary survey (Oct 04) had record response next step is a fee-based on-line salary service for human resource and engineering managers Tapped by US Reps Biggert and Holt to organize an Advisory Committee to the Congressional RampD Caucus

IEEE-USA

Successfully advocated legislation appropriating funds for a significant study on off-shoring trends and impacts Co-sponsored a national conference on ldquoEthics and Changing Energy Markets Issues for Engineers Managers and Regulatorsrdquo Sponsored four government fellowships with individuals serving one year appointments as technical advisors to members of Congress and the State Department and a Mass Media Fellow at WOSU-AM (Columbus OH) Coordinated nearly 150 visits by IEEE US members with their elected representatives in Congress

IEEE receives International Public Relations Award for E-

WeekIPRA Golden World Awards Ceremony held in London in OctoberIEEE-USA recognized for its public relations activities associated with National Engineers WeekCreates international awareness of E-Week and supports initiative to expand transnational efforts for this program

IEEE Wins Bulldog Award forExcellence in Media Relations

amp PRRecognition for handling the 2003 Blackout in the ldquoBreaking Newsrdquo categoryCollaborative effort among Corporate Strategy amp Communications IEEE-USA Communications Publications and the Power Engineering SocietyIEEE recognition resulted in placements in the Wall Street Journal The New York Times The Associated Press and ABC The excellent response under extreme extreme circumstancescircumstances solidified IEEEs reputation as a a highly crediblehighly credible source

IEEE Standards Association

Established contact with key Chinese standards organizations through series of meetings in May in BeijingCreated myBallotTM an enhanced electronic standards balloting system to facilitate volunteer standards participationAgreement with the US Department of Homeland Security for wide distribution of nuclear instrumentation standardsImplementation of dual-logo agreement with the International Electrotechnical Commission (IEC)Increased upfront funding of standards development

Progress on OFAC

Hosted OFAC-related meeting last February Resolved issues with OFAC to ensure author rights to publish internationally Now providing services again to those in OFAC-impacted countries

Washington Workshop Art Winston and Mike Lightner explain concerns to David Mills of OFAC as IEEE Attorney Nelson Dong looks on

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

Business Management System (BMS) Project Approved

ITSC volunteers and staff developed and agreed on requirements for upgrading IEEErsquos Business Management System (BMS)First major upgrade to IEEE Membership system in almost 10 yearsImprovements will enable IEEE to better capture and use information to better understand and serve our members and customers

IEEE Strategic Research and Planning Completed 48

ProjectsWeb Usability ResearchAll Society Research Project (ASRP) - Non-renewing Society Members IEEE Non-renewing Members Study2004 IEEE Member Segmentation Impact of IEL on Membership at IEL subscribing organizations Corporate Partnership Project Help Desk Survey GOLD Mentoring Online Focus Groups Graduating Student Retention Survey

IEEE Authors SurveyProceedings of IEEE SurveyStandards in Education SurveyThe Institute Readership StudyWhatrsquos NewIEEE StudyIEEE Internet Panel (Pulse Project)IEEE Spectrum Advertising surveysEnvironmental Scan ndash IEEE ViewIEEE Membership Grade Name Change StudyIEEE-USA SurveysWomen in Engineering StudyAnnual Measures of Success Project

Details at httpwwwieeeorgresearch

IEEE Website Usability StudyResults are an IEEE-wide

Concern16 subjects were asked to complete three tasks ndash join ndash find an article ndash find a conference

None completed all three tasks in 45 minutesFacilitators of the research had never before encountered a site with such complexity - where users have so many different paths to solve the same problem

Annual ISI Citation Index SaysIEEE Has 18 of the Top 20 Journals In

Field Journals1 IEEE Signal Processing Magazine 2 IEEE Network 3 IEEE Transactions on Pattern Analysis amp Machine Intelligence 4 IEEE Transactions on Medical Imaging 5 IEEE Intelligent Systems 6 IEEE Personal Communications 8 IEEEASME Journal of Microelectromechanical Systems9 Proceedings of the IEEE10 IEEE Electron Device Letters11 IEEE Journal of Quantum Electronics12 IEEE Journal of Selected Topics in Quantum Electronics 13 IEEE Transactions on Image Processing 14 IEEEACM Transactions on Networking 15 IEEE Communications Magazine 16 IEEE Photonics Technology Letters 17 IEEE Transactions on Information Theory 18 IEEE Transactions on Electron Devices 20 IEEE Transactions on Robotics and Automation

90 On-Line Communities with over 12000 Participants

Topics include Power amp Energy Embedded System Product Safety Ethernet Passive Optical Networks Employment amp Career Strategies Some IEEE Committees are using this (NIC ITSC SPC) Members continue to express interest in collaboration toolsWorking with ITSC and RAB to define a long-term strategy

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

Member Satisfaction Remains Strong

83 are satisfied or highly satisfied with membership 92 said probably or definitely renew membership 82 of members would recommend IEEE membership

Member Satisfaction

Members are most satisfied withndash IEEE Email alias with virus protectionndash Joining or renewing IEEE membershipndash TransactionsMagazinesJournalsLetters

Members are least satisfied with ndash IEEE Travel Services ndash IEEE Job Site ndash Employment and career-related information

Volunteer Satisfaction With Staff Partnering Remains High

Over 93 of satisfied or highly satisfied with ndash Staff supporting their committeeboard ndash Entire IEEE staff

Most satisfied with ndash Professionalism ndash Accessibility

Least satisfied with ndash Innovation ndash Anticipating needs and offering creative solutions

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

Financial Results ndash Moving Forward

IEEE Operations have adapted to the gt$0 budgeting principlesThe 10 year plan to grow IEEE reserves to 50 of the IEEE Operating budget is close to being achieved in 3 yearsIEEE needs to continue to define a framework for managing and appropriately utilizing reserves including a method to strategically reinvest in IEEE

Executive Director Search Update

The Search Committee ndash Winston (Chair) Anderson Lightner Seo

Parrish Estey Stern Herz (Advisor)

Interviews with executive search firms were completed and IEEE selected the firm of Russell Reynolds in Washington DC to conduct the searchThe search process is expected to take 4-6 months

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Background

Strategic Initiative Managed by MDCLed by Moshe Kam now VP EA Membership seeks to answer ndash Who will the IEEE

member be in 2025 years

ndash How large will IEEE be ndash How will we achieve

membership goals

IndividualsCorporationsSchoolsDemographicsndash Locationndash Employmentndash Professional Disciplinendash Education

Relationshipsndash Motivation for

membershipndash Impact on IEEE

organization

Membership A New Initiative

IEEE Membership has been stagnant or declining12 growth in 2002-200305 growth in 2004-2005

Higher grade memberships in decline04 (917) decline worldwide17 (2907) decline in US (4013 loss in 2003-

2004)

Society Memberships in decline46 decline in 2003-200422 decline in 2004-2005

Why be concerned

IEEE ldquomarket sharerdquo is lowhellipIEEE not reaching large groups of ECEs in some countriesndash Spain Italy China

IEEE entry into new technical areas is slowndash New professions are created in IEEE fields

without their members joining IEEEndash Organizations that are more agile gain

footholds in new areas (eg ACM BMES)

Membership Project Focus Areas

Primaryndash Corporate Partnershipndash Segment outreach

Secondaryndash Country Initiativendash Membership titles and grade qualifications

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Corporate Partners-A Blueprint

Objective Develop meaningful corporate partnership agreementsIdentify common goals for IEEE and ECE Industryndash Education about IEEE standardsndash Pre-College engineering education

Develop joint projectsndash Workshop on relevant IEEE standard for delivery on

company sitendash Teacher-in-training campaign for schools n the

companyrsquos locale

Refrain from discounting and rebate programs

Corporate Partners-A Baseline

What is the value of IEEE to corporationsndash How is IEEE perceived by corporationsndash What do they know (and not know) about IEEEndash Where is there potential for increased cooperation and

development of common programs

SPG contracted for interviewsndash Internal interviews completendash External interviews in-process (Feb 2005)

Outcomes reviewed Discussion of potential agreements startedndash Two Region 8 corporationsndash Opportunities developed during interviews

Internal Interviews (1)

Value propositions of IEEE membership to an individual is different than the value proposition of an IEEE relationship to a corporation

ndash ldquoCompanies are concerned with ROI brand reputation costs revenuehellip this stuff is not being measured by an employeersquos membership with IEEErdquo

Understanding of relationships between IEEE and corporations is inconsistent

ndash ldquoCompanies [who buy IEL] seem to already feel as though they have a formal relationship with IEEEErdquo

Internal Interviews (2)

Corporations view IEEE membership as a cost rather than an opportunity

ldquoThere is no immediate short range benefit for anybody in management area to have employees belong to IEEErdquo

IEEErsquos publications are viewed as too theoretical to the practitioner

ldquoA large portion of the IEEE intellectual property is driven by academics exceept for Standards Gearing IP more towards industry is something that corporate partners could help fosterrdquo

ldquoThe stuff that IEEE produces is not really that useful or it takes a lot of work to be usefulrdquo

Value

ldquoThe Standards Association gave a legitimacy to IEEE as an organization and was important to selling the IEEE Brand within our companyrdquo

ldquoIf you go to industry and you want to opena door you start speaking standardshellip because everyone uses standards and they cannot live without standardsrdquo

External Interviews (1)

Most cited areas of IEEE value (in order) to corporationsStrategic Valuendash Standardsndash IELPublicationsResearch

Operational Valuendash Professional Developmentndash Information ExchangeNetworking

External Interviews (2)

The whole of IEEE critical to the value proposition for a corporate partnerndash Offering a partnership to a corporation will

require an integrated strategy across relevant parts of IEEE

ndash IEEE does not typically communicate value to the people within corporations

ndash Companies are puzzled by IEEE structureldquoand lack of understanding of how different units can offer different services that are relevant to the corporationrsquos needrdquo

External Interviews (3)

Buy-in and understanding at a senior level of a corporation is critical to the acceptance and success of a corporate partnership

ndash ldquoCorporate relationships with IEEE should start with CEOs firstrdquo

External Interviews (4)

A corporate partnership program must distinguish itself from an individual membershipndash ldquoIEEE needs to make sure there is no reason for an

individual member to stop being a member relative to a corporate partnershiprdquo

The ability to track users and usage of products and services is important to a corporation as well as to IEEE1048698ndash ldquoIf I could identify the users and level of usage by user

of the IEL I could more easily secure the budget dollars to pay for itrdquo

External Interviews (5)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (6)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (5)

Discounts on individual memberships is not a critical selling factor in a corporate partnership modelThe different sales models of the IEL between Europe and the US impact the customer experiencendash Agents vs salespersons who work for IEEE

External Interviews (6)

ldquoIEEE should see me as a valuable partner who can help them sell their product into the company not just a bank who is able to provide them with several thousands of dollarsrdquo (Europe)

ldquoI feel more like a customer than a partnerrdquo (Europe)

ldquoThere is nothing I would change about the relationship with IEEE IEEE worked with us to understand our needs They should carbon copy this approach with other organizationsrdquo (US)

Corporate Partners-Next Steps

Meeting with SPG to planhellipndash Partnership and pricing modelndash Impact structure

Development of a blueprint for Corporate Partnership MOUndash Draft for June 2005 Meeting Series

Continued discussionsnegotiations with corporations that showed interest in partnership

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Segment Initiative-First Steps

Objective identify how we can cooperate with non-IEEE groups and individuals who operate in our fields of interest

Fields of interest for 2005ndash Healthcare (instrumentation and IT) ndash Multimedia and entertainment

Started with IT professionals in Healthcarendash Worked closely with the Biotech Council and EMBS

First contact HIMSS (Healthcare Information and Management Systems Society) ndash 15000 members and 220 corporations

Tecker Consultants contracted to conduct focus groups at HIMSS annual convention

Segment Initiative-Next Steps

Analyze HIMSS focus group outcomesndash Is this the model we should follow

Conduct focus groups at the March 2005 meeting of the American College of Cardiologyndash 600 papers ldquoin commonrdquo

Expand effort to Multimedia and Entertainmentndash Work closely with the Broadcasting Technology

Society

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Country Initiative Titles amp Grades

Country Initiative the case for an outreach effort in Spainndash Initial analysis will be presented to MDC and

the TC

Membership titles and grade qualificationsndash Discussion of the new Graduate Student

Member grade will take place in meetings of RAB and MDC

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Web Usability ndash Design

Multiple interfaces confuse usersPoor navigability ndash Heavy use of BACK button in testing (avg 8)

Inconsistent link colorsUsers assume primary ldquofederatedrdquo SEARCH on home pageUsers expect ldquoGoogle-likerdquo SEARCHUsers gothellipndash Multiple SEARCH interfacesndash Searches not structured to usersrsquo priorities ndash Different routes to locate articlesndash Protracted search timesndash Frustratedmdashencountered dead ends gave up

PSPB Ad-hoc Web Advisory Group February 2005

Web Usability ndash Content

Passive vocabularyMarketing tone in textNon-informational graphicsExamplesndash Difficulty interpreting membership

criteriandash Misunderstood access authorizationsndash Exceedingly complex renewal process

Web Projects 2005-2006

Define primary tasks navigation sequences and interfacesDevelop standardsndash User interface identitybranding content

style and format physically disabled

Redesignre-architect IEEE Home PageDevelop new design page architecture templatesStandardize basic navigation for ieeeorg and other essential sub-sites

Web Projects II

Develop information amp navigation ldquoGatewaysrdquondash About IEEEndash Volunteers (customized ultimately

personalized)ndash Publicationsndash Conferencesndash Standardsndash Societiesndash Conference Organizersndash Careers

Web Projects III

Exploresupport e-commerce common ldquoshopping cartrdquo functionPerform clickstream analysis and data miningConduct usability testing of prototypesTrain content owners on ldquousable designrdquo and writing for the web

Web-Related Projects Underway

Major Xplore interface revision and Xplore functionalityUnified login ndashauthentication available on MyIEEE and soon will allow login to Xplore simultaneouslyIEEE Spectrum online redesignVolunteer Portal ndashconcept and preliminary plansHome page and sub-page graphic design conceptsClickstream analysis by volunteersstaffTAB content area revamp -concepts and planningBusiness Management Systems (BMS) project ndashvendorapplication selected -affects access to member financial data for possible Web display and accessMembership portalIEEEtv

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

IEEE Enabling Culture Principles

Member No 1 amp Customer FocusRespect for the Employee and VolunteerTeamworkLead by ExampleParticipatory ManagementAccountability amp Our Word is Our BondInnovation amp Continuous ImprovementOpen Honest Communication and Feedback

IEEE Mission and Vision

VISIONTo advance global prosperity by fostering technological innovation enabling members careers and promoting community world-wide

MISSIONThe IEEE promotes the engineering process of creating developing integrating sharing and applying knowledge about electro and information technologies and sciences for the benefit of humanity and the profession

RAB Strategic Goals

Ensure the value of membershipBe the Leader in Membership DirectionBe the leader in Volunteer DevelopmentBe at the forefront of CommunicationsMeet the Challenges of a large transnational organizationEmphasize delegation using the powers reserved concept

Region 2 Goals

Increase overall Region leadership presence Support the programs of our Sections and ChaptersDevelop stronger ties with industry and governmentNurture future IEEE leaders by focusing support to student branch GOLD and PACE activitiesRecognize and reward the efforts and accomplishments of our members

Missing Reports

Central Pennsylvaniandash Meeting Financial

Officer Reporting

Johnstownndash Financial Reporting

Philadelphiandash Officer Reporting

West Virginiandash Meeting Reports

Youngstownndash Officer Reporting

Sections have until

30 June 200530 June 2005 to submit

reporting in order to

qualify for a 2005 Section

Rebate

Inactive Or Under-ReportedName Subgroup 2001 2002 2003

BALTIMORE AES10 2 1 0

CLEVELAND

C16 0 0 0

IA34 0 0 1

PE31 2 2 1

COLUMBUS GOLD NA 2 0

LEHIGH VALLEY C16 0 0 0

PHILADELPHIA

ED15CPMT21 1 0 0

EM14SIT30 2 4 0

EMB18 2 0 0

EMC27 2 0 0

MAG33 2 0 0

PITTSBURGH EMB18 2 2 1

WASHINGTON R07 JT WANOVA 0 1 1

RAB Leadership Award

To recognize those individuals who have exhibited exemplary and substantive leadership of an extraordinary nature in implementing activities which support RAB goals and objectives at the local regional national andor international level

Neville Jacobs ndash Baltimore Sectionndash For significant contributions and leadership in

providing pre-college electrical engineering exposure to high school students through the Baltimore Section Robot Project Activities

RAB Achievement Award

To recognize individuals involved with RAB andor the Regional network for singular achievement in the development and completion of a project(s) or activity(ies) which are directed to the fulfillment of one or more of the goals and objectives of RAB Amarjeet Basra ndash Northern Virginia Sectionndash For outstanding contributions in promoting

IEEE to college and pre-college students within the IEEE Northern Virginia Section

RAB 2005 - Section Significant Anniversary Banner

To recognize a Section for outstanding longevity through continuity in member support and enthusiasmJohnstown Sectionndash 50 Years (established 14 April 1955)

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

IEEE-USA

Successfully advocated legislation appropriating funds for a significant study on off-shoring trends and impacts Co-sponsored a national conference on ldquoEthics and Changing Energy Markets Issues for Engineers Managers and Regulatorsrdquo Sponsored four government fellowships with individuals serving one year appointments as technical advisors to members of Congress and the State Department and a Mass Media Fellow at WOSU-AM (Columbus OH) Coordinated nearly 150 visits by IEEE US members with their elected representatives in Congress

IEEE receives International Public Relations Award for E-

WeekIPRA Golden World Awards Ceremony held in London in OctoberIEEE-USA recognized for its public relations activities associated with National Engineers WeekCreates international awareness of E-Week and supports initiative to expand transnational efforts for this program

IEEE Wins Bulldog Award forExcellence in Media Relations

amp PRRecognition for handling the 2003 Blackout in the ldquoBreaking Newsrdquo categoryCollaborative effort among Corporate Strategy amp Communications IEEE-USA Communications Publications and the Power Engineering SocietyIEEE recognition resulted in placements in the Wall Street Journal The New York Times The Associated Press and ABC The excellent response under extreme extreme circumstancescircumstances solidified IEEEs reputation as a a highly crediblehighly credible source

IEEE Standards Association

Established contact with key Chinese standards organizations through series of meetings in May in BeijingCreated myBallotTM an enhanced electronic standards balloting system to facilitate volunteer standards participationAgreement with the US Department of Homeland Security for wide distribution of nuclear instrumentation standardsImplementation of dual-logo agreement with the International Electrotechnical Commission (IEC)Increased upfront funding of standards development

Progress on OFAC

Hosted OFAC-related meeting last February Resolved issues with OFAC to ensure author rights to publish internationally Now providing services again to those in OFAC-impacted countries

Washington Workshop Art Winston and Mike Lightner explain concerns to David Mills of OFAC as IEEE Attorney Nelson Dong looks on

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

Business Management System (BMS) Project Approved

ITSC volunteers and staff developed and agreed on requirements for upgrading IEEErsquos Business Management System (BMS)First major upgrade to IEEE Membership system in almost 10 yearsImprovements will enable IEEE to better capture and use information to better understand and serve our members and customers

IEEE Strategic Research and Planning Completed 48

ProjectsWeb Usability ResearchAll Society Research Project (ASRP) - Non-renewing Society Members IEEE Non-renewing Members Study2004 IEEE Member Segmentation Impact of IEL on Membership at IEL subscribing organizations Corporate Partnership Project Help Desk Survey GOLD Mentoring Online Focus Groups Graduating Student Retention Survey

IEEE Authors SurveyProceedings of IEEE SurveyStandards in Education SurveyThe Institute Readership StudyWhatrsquos NewIEEE StudyIEEE Internet Panel (Pulse Project)IEEE Spectrum Advertising surveysEnvironmental Scan ndash IEEE ViewIEEE Membership Grade Name Change StudyIEEE-USA SurveysWomen in Engineering StudyAnnual Measures of Success Project

Details at httpwwwieeeorgresearch

IEEE Website Usability StudyResults are an IEEE-wide

Concern16 subjects were asked to complete three tasks ndash join ndash find an article ndash find a conference

None completed all three tasks in 45 minutesFacilitators of the research had never before encountered a site with such complexity - where users have so many different paths to solve the same problem

Annual ISI Citation Index SaysIEEE Has 18 of the Top 20 Journals In

Field Journals1 IEEE Signal Processing Magazine 2 IEEE Network 3 IEEE Transactions on Pattern Analysis amp Machine Intelligence 4 IEEE Transactions on Medical Imaging 5 IEEE Intelligent Systems 6 IEEE Personal Communications 8 IEEEASME Journal of Microelectromechanical Systems9 Proceedings of the IEEE10 IEEE Electron Device Letters11 IEEE Journal of Quantum Electronics12 IEEE Journal of Selected Topics in Quantum Electronics 13 IEEE Transactions on Image Processing 14 IEEEACM Transactions on Networking 15 IEEE Communications Magazine 16 IEEE Photonics Technology Letters 17 IEEE Transactions on Information Theory 18 IEEE Transactions on Electron Devices 20 IEEE Transactions on Robotics and Automation

90 On-Line Communities with over 12000 Participants

Topics include Power amp Energy Embedded System Product Safety Ethernet Passive Optical Networks Employment amp Career Strategies Some IEEE Committees are using this (NIC ITSC SPC) Members continue to express interest in collaboration toolsWorking with ITSC and RAB to define a long-term strategy

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

Member Satisfaction Remains Strong

83 are satisfied or highly satisfied with membership 92 said probably or definitely renew membership 82 of members would recommend IEEE membership

Member Satisfaction

Members are most satisfied withndash IEEE Email alias with virus protectionndash Joining or renewing IEEE membershipndash TransactionsMagazinesJournalsLetters

Members are least satisfied with ndash IEEE Travel Services ndash IEEE Job Site ndash Employment and career-related information

Volunteer Satisfaction With Staff Partnering Remains High

Over 93 of satisfied or highly satisfied with ndash Staff supporting their committeeboard ndash Entire IEEE staff

Most satisfied with ndash Professionalism ndash Accessibility

Least satisfied with ndash Innovation ndash Anticipating needs and offering creative solutions

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

Financial Results ndash Moving Forward

IEEE Operations have adapted to the gt$0 budgeting principlesThe 10 year plan to grow IEEE reserves to 50 of the IEEE Operating budget is close to being achieved in 3 yearsIEEE needs to continue to define a framework for managing and appropriately utilizing reserves including a method to strategically reinvest in IEEE

Executive Director Search Update

The Search Committee ndash Winston (Chair) Anderson Lightner Seo

Parrish Estey Stern Herz (Advisor)

Interviews with executive search firms were completed and IEEE selected the firm of Russell Reynolds in Washington DC to conduct the searchThe search process is expected to take 4-6 months

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Background

Strategic Initiative Managed by MDCLed by Moshe Kam now VP EA Membership seeks to answer ndash Who will the IEEE

member be in 2025 years

ndash How large will IEEE be ndash How will we achieve

membership goals

IndividualsCorporationsSchoolsDemographicsndash Locationndash Employmentndash Professional Disciplinendash Education

Relationshipsndash Motivation for

membershipndash Impact on IEEE

organization

Membership A New Initiative

IEEE Membership has been stagnant or declining12 growth in 2002-200305 growth in 2004-2005

Higher grade memberships in decline04 (917) decline worldwide17 (2907) decline in US (4013 loss in 2003-

2004)

Society Memberships in decline46 decline in 2003-200422 decline in 2004-2005

Why be concerned

IEEE ldquomarket sharerdquo is lowhellipIEEE not reaching large groups of ECEs in some countriesndash Spain Italy China

IEEE entry into new technical areas is slowndash New professions are created in IEEE fields

without their members joining IEEEndash Organizations that are more agile gain

footholds in new areas (eg ACM BMES)

Membership Project Focus Areas

Primaryndash Corporate Partnershipndash Segment outreach

Secondaryndash Country Initiativendash Membership titles and grade qualifications

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Corporate Partners-A Blueprint

Objective Develop meaningful corporate partnership agreementsIdentify common goals for IEEE and ECE Industryndash Education about IEEE standardsndash Pre-College engineering education

Develop joint projectsndash Workshop on relevant IEEE standard for delivery on

company sitendash Teacher-in-training campaign for schools n the

companyrsquos locale

Refrain from discounting and rebate programs

Corporate Partners-A Baseline

What is the value of IEEE to corporationsndash How is IEEE perceived by corporationsndash What do they know (and not know) about IEEEndash Where is there potential for increased cooperation and

development of common programs

SPG contracted for interviewsndash Internal interviews completendash External interviews in-process (Feb 2005)

Outcomes reviewed Discussion of potential agreements startedndash Two Region 8 corporationsndash Opportunities developed during interviews

Internal Interviews (1)

Value propositions of IEEE membership to an individual is different than the value proposition of an IEEE relationship to a corporation

ndash ldquoCompanies are concerned with ROI brand reputation costs revenuehellip this stuff is not being measured by an employeersquos membership with IEEErdquo

Understanding of relationships between IEEE and corporations is inconsistent

ndash ldquoCompanies [who buy IEL] seem to already feel as though they have a formal relationship with IEEEErdquo

Internal Interviews (2)

Corporations view IEEE membership as a cost rather than an opportunity

ldquoThere is no immediate short range benefit for anybody in management area to have employees belong to IEEErdquo

IEEErsquos publications are viewed as too theoretical to the practitioner

ldquoA large portion of the IEEE intellectual property is driven by academics exceept for Standards Gearing IP more towards industry is something that corporate partners could help fosterrdquo

ldquoThe stuff that IEEE produces is not really that useful or it takes a lot of work to be usefulrdquo

Value

ldquoThe Standards Association gave a legitimacy to IEEE as an organization and was important to selling the IEEE Brand within our companyrdquo

ldquoIf you go to industry and you want to opena door you start speaking standardshellip because everyone uses standards and they cannot live without standardsrdquo

External Interviews (1)

Most cited areas of IEEE value (in order) to corporationsStrategic Valuendash Standardsndash IELPublicationsResearch

Operational Valuendash Professional Developmentndash Information ExchangeNetworking

External Interviews (2)

The whole of IEEE critical to the value proposition for a corporate partnerndash Offering a partnership to a corporation will

require an integrated strategy across relevant parts of IEEE

ndash IEEE does not typically communicate value to the people within corporations

ndash Companies are puzzled by IEEE structureldquoand lack of understanding of how different units can offer different services that are relevant to the corporationrsquos needrdquo

External Interviews (3)

Buy-in and understanding at a senior level of a corporation is critical to the acceptance and success of a corporate partnership

ndash ldquoCorporate relationships with IEEE should start with CEOs firstrdquo

External Interviews (4)

A corporate partnership program must distinguish itself from an individual membershipndash ldquoIEEE needs to make sure there is no reason for an

individual member to stop being a member relative to a corporate partnershiprdquo

The ability to track users and usage of products and services is important to a corporation as well as to IEEE1048698ndash ldquoIf I could identify the users and level of usage by user

of the IEL I could more easily secure the budget dollars to pay for itrdquo

External Interviews (5)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (6)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (5)

Discounts on individual memberships is not a critical selling factor in a corporate partnership modelThe different sales models of the IEL between Europe and the US impact the customer experiencendash Agents vs salespersons who work for IEEE

External Interviews (6)

ldquoIEEE should see me as a valuable partner who can help them sell their product into the company not just a bank who is able to provide them with several thousands of dollarsrdquo (Europe)

ldquoI feel more like a customer than a partnerrdquo (Europe)

ldquoThere is nothing I would change about the relationship with IEEE IEEE worked with us to understand our needs They should carbon copy this approach with other organizationsrdquo (US)

Corporate Partners-Next Steps

Meeting with SPG to planhellipndash Partnership and pricing modelndash Impact structure

Development of a blueprint for Corporate Partnership MOUndash Draft for June 2005 Meeting Series

Continued discussionsnegotiations with corporations that showed interest in partnership

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Segment Initiative-First Steps

Objective identify how we can cooperate with non-IEEE groups and individuals who operate in our fields of interest

Fields of interest for 2005ndash Healthcare (instrumentation and IT) ndash Multimedia and entertainment

Started with IT professionals in Healthcarendash Worked closely with the Biotech Council and EMBS

First contact HIMSS (Healthcare Information and Management Systems Society) ndash 15000 members and 220 corporations

Tecker Consultants contracted to conduct focus groups at HIMSS annual convention

Segment Initiative-Next Steps

Analyze HIMSS focus group outcomesndash Is this the model we should follow

Conduct focus groups at the March 2005 meeting of the American College of Cardiologyndash 600 papers ldquoin commonrdquo

Expand effort to Multimedia and Entertainmentndash Work closely with the Broadcasting Technology

Society

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Country Initiative Titles amp Grades

Country Initiative the case for an outreach effort in Spainndash Initial analysis will be presented to MDC and

the TC

Membership titles and grade qualificationsndash Discussion of the new Graduate Student

Member grade will take place in meetings of RAB and MDC

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Web Usability ndash Design

Multiple interfaces confuse usersPoor navigability ndash Heavy use of BACK button in testing (avg 8)

Inconsistent link colorsUsers assume primary ldquofederatedrdquo SEARCH on home pageUsers expect ldquoGoogle-likerdquo SEARCHUsers gothellipndash Multiple SEARCH interfacesndash Searches not structured to usersrsquo priorities ndash Different routes to locate articlesndash Protracted search timesndash Frustratedmdashencountered dead ends gave up

PSPB Ad-hoc Web Advisory Group February 2005

Web Usability ndash Content

Passive vocabularyMarketing tone in textNon-informational graphicsExamplesndash Difficulty interpreting membership

criteriandash Misunderstood access authorizationsndash Exceedingly complex renewal process

Web Projects 2005-2006

Define primary tasks navigation sequences and interfacesDevelop standardsndash User interface identitybranding content

style and format physically disabled

Redesignre-architect IEEE Home PageDevelop new design page architecture templatesStandardize basic navigation for ieeeorg and other essential sub-sites

Web Projects II

Develop information amp navigation ldquoGatewaysrdquondash About IEEEndash Volunteers (customized ultimately

personalized)ndash Publicationsndash Conferencesndash Standardsndash Societiesndash Conference Organizersndash Careers

Web Projects III

Exploresupport e-commerce common ldquoshopping cartrdquo functionPerform clickstream analysis and data miningConduct usability testing of prototypesTrain content owners on ldquousable designrdquo and writing for the web

Web-Related Projects Underway

Major Xplore interface revision and Xplore functionalityUnified login ndashauthentication available on MyIEEE and soon will allow login to Xplore simultaneouslyIEEE Spectrum online redesignVolunteer Portal ndashconcept and preliminary plansHome page and sub-page graphic design conceptsClickstream analysis by volunteersstaffTAB content area revamp -concepts and planningBusiness Management Systems (BMS) project ndashvendorapplication selected -affects access to member financial data for possible Web display and accessMembership portalIEEEtv

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

IEEE Enabling Culture Principles

Member No 1 amp Customer FocusRespect for the Employee and VolunteerTeamworkLead by ExampleParticipatory ManagementAccountability amp Our Word is Our BondInnovation amp Continuous ImprovementOpen Honest Communication and Feedback

IEEE Mission and Vision

VISIONTo advance global prosperity by fostering technological innovation enabling members careers and promoting community world-wide

MISSIONThe IEEE promotes the engineering process of creating developing integrating sharing and applying knowledge about electro and information technologies and sciences for the benefit of humanity and the profession

RAB Strategic Goals

Ensure the value of membershipBe the Leader in Membership DirectionBe the leader in Volunteer DevelopmentBe at the forefront of CommunicationsMeet the Challenges of a large transnational organizationEmphasize delegation using the powers reserved concept

Region 2 Goals

Increase overall Region leadership presence Support the programs of our Sections and ChaptersDevelop stronger ties with industry and governmentNurture future IEEE leaders by focusing support to student branch GOLD and PACE activitiesRecognize and reward the efforts and accomplishments of our members

Missing Reports

Central Pennsylvaniandash Meeting Financial

Officer Reporting

Johnstownndash Financial Reporting

Philadelphiandash Officer Reporting

West Virginiandash Meeting Reports

Youngstownndash Officer Reporting

Sections have until

30 June 200530 June 2005 to submit

reporting in order to

qualify for a 2005 Section

Rebate

Inactive Or Under-ReportedName Subgroup 2001 2002 2003

BALTIMORE AES10 2 1 0

CLEVELAND

C16 0 0 0

IA34 0 0 1

PE31 2 2 1

COLUMBUS GOLD NA 2 0

LEHIGH VALLEY C16 0 0 0

PHILADELPHIA

ED15CPMT21 1 0 0

EM14SIT30 2 4 0

EMB18 2 0 0

EMC27 2 0 0

MAG33 2 0 0

PITTSBURGH EMB18 2 2 1

WASHINGTON R07 JT WANOVA 0 1 1

RAB Leadership Award

To recognize those individuals who have exhibited exemplary and substantive leadership of an extraordinary nature in implementing activities which support RAB goals and objectives at the local regional national andor international level

Neville Jacobs ndash Baltimore Sectionndash For significant contributions and leadership in

providing pre-college electrical engineering exposure to high school students through the Baltimore Section Robot Project Activities

RAB Achievement Award

To recognize individuals involved with RAB andor the Regional network for singular achievement in the development and completion of a project(s) or activity(ies) which are directed to the fulfillment of one or more of the goals and objectives of RAB Amarjeet Basra ndash Northern Virginia Sectionndash For outstanding contributions in promoting

IEEE to college and pre-college students within the IEEE Northern Virginia Section

RAB 2005 - Section Significant Anniversary Banner

To recognize a Section for outstanding longevity through continuity in member support and enthusiasmJohnstown Sectionndash 50 Years (established 14 April 1955)

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

IEEE receives International Public Relations Award for E-

WeekIPRA Golden World Awards Ceremony held in London in OctoberIEEE-USA recognized for its public relations activities associated with National Engineers WeekCreates international awareness of E-Week and supports initiative to expand transnational efforts for this program

IEEE Wins Bulldog Award forExcellence in Media Relations

amp PRRecognition for handling the 2003 Blackout in the ldquoBreaking Newsrdquo categoryCollaborative effort among Corporate Strategy amp Communications IEEE-USA Communications Publications and the Power Engineering SocietyIEEE recognition resulted in placements in the Wall Street Journal The New York Times The Associated Press and ABC The excellent response under extreme extreme circumstancescircumstances solidified IEEEs reputation as a a highly crediblehighly credible source

IEEE Standards Association

Established contact with key Chinese standards organizations through series of meetings in May in BeijingCreated myBallotTM an enhanced electronic standards balloting system to facilitate volunteer standards participationAgreement with the US Department of Homeland Security for wide distribution of nuclear instrumentation standardsImplementation of dual-logo agreement with the International Electrotechnical Commission (IEC)Increased upfront funding of standards development

Progress on OFAC

Hosted OFAC-related meeting last February Resolved issues with OFAC to ensure author rights to publish internationally Now providing services again to those in OFAC-impacted countries

Washington Workshop Art Winston and Mike Lightner explain concerns to David Mills of OFAC as IEEE Attorney Nelson Dong looks on

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

Business Management System (BMS) Project Approved

ITSC volunteers and staff developed and agreed on requirements for upgrading IEEErsquos Business Management System (BMS)First major upgrade to IEEE Membership system in almost 10 yearsImprovements will enable IEEE to better capture and use information to better understand and serve our members and customers

IEEE Strategic Research and Planning Completed 48

ProjectsWeb Usability ResearchAll Society Research Project (ASRP) - Non-renewing Society Members IEEE Non-renewing Members Study2004 IEEE Member Segmentation Impact of IEL on Membership at IEL subscribing organizations Corporate Partnership Project Help Desk Survey GOLD Mentoring Online Focus Groups Graduating Student Retention Survey

IEEE Authors SurveyProceedings of IEEE SurveyStandards in Education SurveyThe Institute Readership StudyWhatrsquos NewIEEE StudyIEEE Internet Panel (Pulse Project)IEEE Spectrum Advertising surveysEnvironmental Scan ndash IEEE ViewIEEE Membership Grade Name Change StudyIEEE-USA SurveysWomen in Engineering StudyAnnual Measures of Success Project

Details at httpwwwieeeorgresearch

IEEE Website Usability StudyResults are an IEEE-wide

Concern16 subjects were asked to complete three tasks ndash join ndash find an article ndash find a conference

None completed all three tasks in 45 minutesFacilitators of the research had never before encountered a site with such complexity - where users have so many different paths to solve the same problem

Annual ISI Citation Index SaysIEEE Has 18 of the Top 20 Journals In

Field Journals1 IEEE Signal Processing Magazine 2 IEEE Network 3 IEEE Transactions on Pattern Analysis amp Machine Intelligence 4 IEEE Transactions on Medical Imaging 5 IEEE Intelligent Systems 6 IEEE Personal Communications 8 IEEEASME Journal of Microelectromechanical Systems9 Proceedings of the IEEE10 IEEE Electron Device Letters11 IEEE Journal of Quantum Electronics12 IEEE Journal of Selected Topics in Quantum Electronics 13 IEEE Transactions on Image Processing 14 IEEEACM Transactions on Networking 15 IEEE Communications Magazine 16 IEEE Photonics Technology Letters 17 IEEE Transactions on Information Theory 18 IEEE Transactions on Electron Devices 20 IEEE Transactions on Robotics and Automation

90 On-Line Communities with over 12000 Participants

Topics include Power amp Energy Embedded System Product Safety Ethernet Passive Optical Networks Employment amp Career Strategies Some IEEE Committees are using this (NIC ITSC SPC) Members continue to express interest in collaboration toolsWorking with ITSC and RAB to define a long-term strategy

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

Member Satisfaction Remains Strong

83 are satisfied or highly satisfied with membership 92 said probably or definitely renew membership 82 of members would recommend IEEE membership

Member Satisfaction

Members are most satisfied withndash IEEE Email alias with virus protectionndash Joining or renewing IEEE membershipndash TransactionsMagazinesJournalsLetters

Members are least satisfied with ndash IEEE Travel Services ndash IEEE Job Site ndash Employment and career-related information

Volunteer Satisfaction With Staff Partnering Remains High

Over 93 of satisfied or highly satisfied with ndash Staff supporting their committeeboard ndash Entire IEEE staff

Most satisfied with ndash Professionalism ndash Accessibility

Least satisfied with ndash Innovation ndash Anticipating needs and offering creative solutions

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

Financial Results ndash Moving Forward

IEEE Operations have adapted to the gt$0 budgeting principlesThe 10 year plan to grow IEEE reserves to 50 of the IEEE Operating budget is close to being achieved in 3 yearsIEEE needs to continue to define a framework for managing and appropriately utilizing reserves including a method to strategically reinvest in IEEE

Executive Director Search Update

The Search Committee ndash Winston (Chair) Anderson Lightner Seo

Parrish Estey Stern Herz (Advisor)

Interviews with executive search firms were completed and IEEE selected the firm of Russell Reynolds in Washington DC to conduct the searchThe search process is expected to take 4-6 months

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Background

Strategic Initiative Managed by MDCLed by Moshe Kam now VP EA Membership seeks to answer ndash Who will the IEEE

member be in 2025 years

ndash How large will IEEE be ndash How will we achieve

membership goals

IndividualsCorporationsSchoolsDemographicsndash Locationndash Employmentndash Professional Disciplinendash Education

Relationshipsndash Motivation for

membershipndash Impact on IEEE

organization

Membership A New Initiative

IEEE Membership has been stagnant or declining12 growth in 2002-200305 growth in 2004-2005

Higher grade memberships in decline04 (917) decline worldwide17 (2907) decline in US (4013 loss in 2003-

2004)

Society Memberships in decline46 decline in 2003-200422 decline in 2004-2005

Why be concerned

IEEE ldquomarket sharerdquo is lowhellipIEEE not reaching large groups of ECEs in some countriesndash Spain Italy China

IEEE entry into new technical areas is slowndash New professions are created in IEEE fields

without their members joining IEEEndash Organizations that are more agile gain

footholds in new areas (eg ACM BMES)

Membership Project Focus Areas

Primaryndash Corporate Partnershipndash Segment outreach

Secondaryndash Country Initiativendash Membership titles and grade qualifications

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Corporate Partners-A Blueprint

Objective Develop meaningful corporate partnership agreementsIdentify common goals for IEEE and ECE Industryndash Education about IEEE standardsndash Pre-College engineering education

Develop joint projectsndash Workshop on relevant IEEE standard for delivery on

company sitendash Teacher-in-training campaign for schools n the

companyrsquos locale

Refrain from discounting and rebate programs

Corporate Partners-A Baseline

What is the value of IEEE to corporationsndash How is IEEE perceived by corporationsndash What do they know (and not know) about IEEEndash Where is there potential for increased cooperation and

development of common programs

SPG contracted for interviewsndash Internal interviews completendash External interviews in-process (Feb 2005)

Outcomes reviewed Discussion of potential agreements startedndash Two Region 8 corporationsndash Opportunities developed during interviews

Internal Interviews (1)

Value propositions of IEEE membership to an individual is different than the value proposition of an IEEE relationship to a corporation

ndash ldquoCompanies are concerned with ROI brand reputation costs revenuehellip this stuff is not being measured by an employeersquos membership with IEEErdquo

Understanding of relationships between IEEE and corporations is inconsistent

ndash ldquoCompanies [who buy IEL] seem to already feel as though they have a formal relationship with IEEEErdquo

Internal Interviews (2)

Corporations view IEEE membership as a cost rather than an opportunity

ldquoThere is no immediate short range benefit for anybody in management area to have employees belong to IEEErdquo

IEEErsquos publications are viewed as too theoretical to the practitioner

ldquoA large portion of the IEEE intellectual property is driven by academics exceept for Standards Gearing IP more towards industry is something that corporate partners could help fosterrdquo

ldquoThe stuff that IEEE produces is not really that useful or it takes a lot of work to be usefulrdquo

Value

ldquoThe Standards Association gave a legitimacy to IEEE as an organization and was important to selling the IEEE Brand within our companyrdquo

ldquoIf you go to industry and you want to opena door you start speaking standardshellip because everyone uses standards and they cannot live without standardsrdquo

External Interviews (1)

Most cited areas of IEEE value (in order) to corporationsStrategic Valuendash Standardsndash IELPublicationsResearch

Operational Valuendash Professional Developmentndash Information ExchangeNetworking

External Interviews (2)

The whole of IEEE critical to the value proposition for a corporate partnerndash Offering a partnership to a corporation will

require an integrated strategy across relevant parts of IEEE

ndash IEEE does not typically communicate value to the people within corporations

ndash Companies are puzzled by IEEE structureldquoand lack of understanding of how different units can offer different services that are relevant to the corporationrsquos needrdquo

External Interviews (3)

Buy-in and understanding at a senior level of a corporation is critical to the acceptance and success of a corporate partnership

ndash ldquoCorporate relationships with IEEE should start with CEOs firstrdquo

External Interviews (4)

A corporate partnership program must distinguish itself from an individual membershipndash ldquoIEEE needs to make sure there is no reason for an

individual member to stop being a member relative to a corporate partnershiprdquo

The ability to track users and usage of products and services is important to a corporation as well as to IEEE1048698ndash ldquoIf I could identify the users and level of usage by user

of the IEL I could more easily secure the budget dollars to pay for itrdquo

External Interviews (5)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (6)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (5)

Discounts on individual memberships is not a critical selling factor in a corporate partnership modelThe different sales models of the IEL between Europe and the US impact the customer experiencendash Agents vs salespersons who work for IEEE

External Interviews (6)

ldquoIEEE should see me as a valuable partner who can help them sell their product into the company not just a bank who is able to provide them with several thousands of dollarsrdquo (Europe)

ldquoI feel more like a customer than a partnerrdquo (Europe)

ldquoThere is nothing I would change about the relationship with IEEE IEEE worked with us to understand our needs They should carbon copy this approach with other organizationsrdquo (US)

Corporate Partners-Next Steps

Meeting with SPG to planhellipndash Partnership and pricing modelndash Impact structure

Development of a blueprint for Corporate Partnership MOUndash Draft for June 2005 Meeting Series

Continued discussionsnegotiations with corporations that showed interest in partnership

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Segment Initiative-First Steps

Objective identify how we can cooperate with non-IEEE groups and individuals who operate in our fields of interest

Fields of interest for 2005ndash Healthcare (instrumentation and IT) ndash Multimedia and entertainment

Started with IT professionals in Healthcarendash Worked closely with the Biotech Council and EMBS

First contact HIMSS (Healthcare Information and Management Systems Society) ndash 15000 members and 220 corporations

Tecker Consultants contracted to conduct focus groups at HIMSS annual convention

Segment Initiative-Next Steps

Analyze HIMSS focus group outcomesndash Is this the model we should follow

Conduct focus groups at the March 2005 meeting of the American College of Cardiologyndash 600 papers ldquoin commonrdquo

Expand effort to Multimedia and Entertainmentndash Work closely with the Broadcasting Technology

Society

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Country Initiative Titles amp Grades

Country Initiative the case for an outreach effort in Spainndash Initial analysis will be presented to MDC and

the TC

Membership titles and grade qualificationsndash Discussion of the new Graduate Student

Member grade will take place in meetings of RAB and MDC

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Web Usability ndash Design

Multiple interfaces confuse usersPoor navigability ndash Heavy use of BACK button in testing (avg 8)

Inconsistent link colorsUsers assume primary ldquofederatedrdquo SEARCH on home pageUsers expect ldquoGoogle-likerdquo SEARCHUsers gothellipndash Multiple SEARCH interfacesndash Searches not structured to usersrsquo priorities ndash Different routes to locate articlesndash Protracted search timesndash Frustratedmdashencountered dead ends gave up

PSPB Ad-hoc Web Advisory Group February 2005

Web Usability ndash Content

Passive vocabularyMarketing tone in textNon-informational graphicsExamplesndash Difficulty interpreting membership

criteriandash Misunderstood access authorizationsndash Exceedingly complex renewal process

Web Projects 2005-2006

Define primary tasks navigation sequences and interfacesDevelop standardsndash User interface identitybranding content

style and format physically disabled

Redesignre-architect IEEE Home PageDevelop new design page architecture templatesStandardize basic navigation for ieeeorg and other essential sub-sites

Web Projects II

Develop information amp navigation ldquoGatewaysrdquondash About IEEEndash Volunteers (customized ultimately

personalized)ndash Publicationsndash Conferencesndash Standardsndash Societiesndash Conference Organizersndash Careers

Web Projects III

Exploresupport e-commerce common ldquoshopping cartrdquo functionPerform clickstream analysis and data miningConduct usability testing of prototypesTrain content owners on ldquousable designrdquo and writing for the web

Web-Related Projects Underway

Major Xplore interface revision and Xplore functionalityUnified login ndashauthentication available on MyIEEE and soon will allow login to Xplore simultaneouslyIEEE Spectrum online redesignVolunteer Portal ndashconcept and preliminary plansHome page and sub-page graphic design conceptsClickstream analysis by volunteersstaffTAB content area revamp -concepts and planningBusiness Management Systems (BMS) project ndashvendorapplication selected -affects access to member financial data for possible Web display and accessMembership portalIEEEtv

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

IEEE Enabling Culture Principles

Member No 1 amp Customer FocusRespect for the Employee and VolunteerTeamworkLead by ExampleParticipatory ManagementAccountability amp Our Word is Our BondInnovation amp Continuous ImprovementOpen Honest Communication and Feedback

IEEE Mission and Vision

VISIONTo advance global prosperity by fostering technological innovation enabling members careers and promoting community world-wide

MISSIONThe IEEE promotes the engineering process of creating developing integrating sharing and applying knowledge about electro and information technologies and sciences for the benefit of humanity and the profession

RAB Strategic Goals

Ensure the value of membershipBe the Leader in Membership DirectionBe the leader in Volunteer DevelopmentBe at the forefront of CommunicationsMeet the Challenges of a large transnational organizationEmphasize delegation using the powers reserved concept

Region 2 Goals

Increase overall Region leadership presence Support the programs of our Sections and ChaptersDevelop stronger ties with industry and governmentNurture future IEEE leaders by focusing support to student branch GOLD and PACE activitiesRecognize and reward the efforts and accomplishments of our members

Missing Reports

Central Pennsylvaniandash Meeting Financial

Officer Reporting

Johnstownndash Financial Reporting

Philadelphiandash Officer Reporting

West Virginiandash Meeting Reports

Youngstownndash Officer Reporting

Sections have until

30 June 200530 June 2005 to submit

reporting in order to

qualify for a 2005 Section

Rebate

Inactive Or Under-ReportedName Subgroup 2001 2002 2003

BALTIMORE AES10 2 1 0

CLEVELAND

C16 0 0 0

IA34 0 0 1

PE31 2 2 1

COLUMBUS GOLD NA 2 0

LEHIGH VALLEY C16 0 0 0

PHILADELPHIA

ED15CPMT21 1 0 0

EM14SIT30 2 4 0

EMB18 2 0 0

EMC27 2 0 0

MAG33 2 0 0

PITTSBURGH EMB18 2 2 1

WASHINGTON R07 JT WANOVA 0 1 1

RAB Leadership Award

To recognize those individuals who have exhibited exemplary and substantive leadership of an extraordinary nature in implementing activities which support RAB goals and objectives at the local regional national andor international level

Neville Jacobs ndash Baltimore Sectionndash For significant contributions and leadership in

providing pre-college electrical engineering exposure to high school students through the Baltimore Section Robot Project Activities

RAB Achievement Award

To recognize individuals involved with RAB andor the Regional network for singular achievement in the development and completion of a project(s) or activity(ies) which are directed to the fulfillment of one or more of the goals and objectives of RAB Amarjeet Basra ndash Northern Virginia Sectionndash For outstanding contributions in promoting

IEEE to college and pre-college students within the IEEE Northern Virginia Section

RAB 2005 - Section Significant Anniversary Banner

To recognize a Section for outstanding longevity through continuity in member support and enthusiasmJohnstown Sectionndash 50 Years (established 14 April 1955)

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

IEEE Wins Bulldog Award forExcellence in Media Relations

amp PRRecognition for handling the 2003 Blackout in the ldquoBreaking Newsrdquo categoryCollaborative effort among Corporate Strategy amp Communications IEEE-USA Communications Publications and the Power Engineering SocietyIEEE recognition resulted in placements in the Wall Street Journal The New York Times The Associated Press and ABC The excellent response under extreme extreme circumstancescircumstances solidified IEEEs reputation as a a highly crediblehighly credible source

IEEE Standards Association

Established contact with key Chinese standards organizations through series of meetings in May in BeijingCreated myBallotTM an enhanced electronic standards balloting system to facilitate volunteer standards participationAgreement with the US Department of Homeland Security for wide distribution of nuclear instrumentation standardsImplementation of dual-logo agreement with the International Electrotechnical Commission (IEC)Increased upfront funding of standards development

Progress on OFAC

Hosted OFAC-related meeting last February Resolved issues with OFAC to ensure author rights to publish internationally Now providing services again to those in OFAC-impacted countries

Washington Workshop Art Winston and Mike Lightner explain concerns to David Mills of OFAC as IEEE Attorney Nelson Dong looks on

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

Business Management System (BMS) Project Approved

ITSC volunteers and staff developed and agreed on requirements for upgrading IEEErsquos Business Management System (BMS)First major upgrade to IEEE Membership system in almost 10 yearsImprovements will enable IEEE to better capture and use information to better understand and serve our members and customers

IEEE Strategic Research and Planning Completed 48

ProjectsWeb Usability ResearchAll Society Research Project (ASRP) - Non-renewing Society Members IEEE Non-renewing Members Study2004 IEEE Member Segmentation Impact of IEL on Membership at IEL subscribing organizations Corporate Partnership Project Help Desk Survey GOLD Mentoring Online Focus Groups Graduating Student Retention Survey

IEEE Authors SurveyProceedings of IEEE SurveyStandards in Education SurveyThe Institute Readership StudyWhatrsquos NewIEEE StudyIEEE Internet Panel (Pulse Project)IEEE Spectrum Advertising surveysEnvironmental Scan ndash IEEE ViewIEEE Membership Grade Name Change StudyIEEE-USA SurveysWomen in Engineering StudyAnnual Measures of Success Project

Details at httpwwwieeeorgresearch

IEEE Website Usability StudyResults are an IEEE-wide

Concern16 subjects were asked to complete three tasks ndash join ndash find an article ndash find a conference

None completed all three tasks in 45 minutesFacilitators of the research had never before encountered a site with such complexity - where users have so many different paths to solve the same problem

Annual ISI Citation Index SaysIEEE Has 18 of the Top 20 Journals In

Field Journals1 IEEE Signal Processing Magazine 2 IEEE Network 3 IEEE Transactions on Pattern Analysis amp Machine Intelligence 4 IEEE Transactions on Medical Imaging 5 IEEE Intelligent Systems 6 IEEE Personal Communications 8 IEEEASME Journal of Microelectromechanical Systems9 Proceedings of the IEEE10 IEEE Electron Device Letters11 IEEE Journal of Quantum Electronics12 IEEE Journal of Selected Topics in Quantum Electronics 13 IEEE Transactions on Image Processing 14 IEEEACM Transactions on Networking 15 IEEE Communications Magazine 16 IEEE Photonics Technology Letters 17 IEEE Transactions on Information Theory 18 IEEE Transactions on Electron Devices 20 IEEE Transactions on Robotics and Automation

90 On-Line Communities with over 12000 Participants

Topics include Power amp Energy Embedded System Product Safety Ethernet Passive Optical Networks Employment amp Career Strategies Some IEEE Committees are using this (NIC ITSC SPC) Members continue to express interest in collaboration toolsWorking with ITSC and RAB to define a long-term strategy

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

Member Satisfaction Remains Strong

83 are satisfied or highly satisfied with membership 92 said probably or definitely renew membership 82 of members would recommend IEEE membership

Member Satisfaction

Members are most satisfied withndash IEEE Email alias with virus protectionndash Joining or renewing IEEE membershipndash TransactionsMagazinesJournalsLetters

Members are least satisfied with ndash IEEE Travel Services ndash IEEE Job Site ndash Employment and career-related information

Volunteer Satisfaction With Staff Partnering Remains High

Over 93 of satisfied or highly satisfied with ndash Staff supporting their committeeboard ndash Entire IEEE staff

Most satisfied with ndash Professionalism ndash Accessibility

Least satisfied with ndash Innovation ndash Anticipating needs and offering creative solutions

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

Financial Results ndash Moving Forward

IEEE Operations have adapted to the gt$0 budgeting principlesThe 10 year plan to grow IEEE reserves to 50 of the IEEE Operating budget is close to being achieved in 3 yearsIEEE needs to continue to define a framework for managing and appropriately utilizing reserves including a method to strategically reinvest in IEEE

Executive Director Search Update

The Search Committee ndash Winston (Chair) Anderson Lightner Seo

Parrish Estey Stern Herz (Advisor)

Interviews with executive search firms were completed and IEEE selected the firm of Russell Reynolds in Washington DC to conduct the searchThe search process is expected to take 4-6 months

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Background

Strategic Initiative Managed by MDCLed by Moshe Kam now VP EA Membership seeks to answer ndash Who will the IEEE

member be in 2025 years

ndash How large will IEEE be ndash How will we achieve

membership goals

IndividualsCorporationsSchoolsDemographicsndash Locationndash Employmentndash Professional Disciplinendash Education

Relationshipsndash Motivation for

membershipndash Impact on IEEE

organization

Membership A New Initiative

IEEE Membership has been stagnant or declining12 growth in 2002-200305 growth in 2004-2005

Higher grade memberships in decline04 (917) decline worldwide17 (2907) decline in US (4013 loss in 2003-

2004)

Society Memberships in decline46 decline in 2003-200422 decline in 2004-2005

Why be concerned

IEEE ldquomarket sharerdquo is lowhellipIEEE not reaching large groups of ECEs in some countriesndash Spain Italy China

IEEE entry into new technical areas is slowndash New professions are created in IEEE fields

without their members joining IEEEndash Organizations that are more agile gain

footholds in new areas (eg ACM BMES)

Membership Project Focus Areas

Primaryndash Corporate Partnershipndash Segment outreach

Secondaryndash Country Initiativendash Membership titles and grade qualifications

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Corporate Partners-A Blueprint

Objective Develop meaningful corporate partnership agreementsIdentify common goals for IEEE and ECE Industryndash Education about IEEE standardsndash Pre-College engineering education

Develop joint projectsndash Workshop on relevant IEEE standard for delivery on

company sitendash Teacher-in-training campaign for schools n the

companyrsquos locale

Refrain from discounting and rebate programs

Corporate Partners-A Baseline

What is the value of IEEE to corporationsndash How is IEEE perceived by corporationsndash What do they know (and not know) about IEEEndash Where is there potential for increased cooperation and

development of common programs

SPG contracted for interviewsndash Internal interviews completendash External interviews in-process (Feb 2005)

Outcomes reviewed Discussion of potential agreements startedndash Two Region 8 corporationsndash Opportunities developed during interviews

Internal Interviews (1)

Value propositions of IEEE membership to an individual is different than the value proposition of an IEEE relationship to a corporation

ndash ldquoCompanies are concerned with ROI brand reputation costs revenuehellip this stuff is not being measured by an employeersquos membership with IEEErdquo

Understanding of relationships between IEEE and corporations is inconsistent

ndash ldquoCompanies [who buy IEL] seem to already feel as though they have a formal relationship with IEEEErdquo

Internal Interviews (2)

Corporations view IEEE membership as a cost rather than an opportunity

ldquoThere is no immediate short range benefit for anybody in management area to have employees belong to IEEErdquo

IEEErsquos publications are viewed as too theoretical to the practitioner

ldquoA large portion of the IEEE intellectual property is driven by academics exceept for Standards Gearing IP more towards industry is something that corporate partners could help fosterrdquo

ldquoThe stuff that IEEE produces is not really that useful or it takes a lot of work to be usefulrdquo

Value

ldquoThe Standards Association gave a legitimacy to IEEE as an organization and was important to selling the IEEE Brand within our companyrdquo

ldquoIf you go to industry and you want to opena door you start speaking standardshellip because everyone uses standards and they cannot live without standardsrdquo

External Interviews (1)

Most cited areas of IEEE value (in order) to corporationsStrategic Valuendash Standardsndash IELPublicationsResearch

Operational Valuendash Professional Developmentndash Information ExchangeNetworking

External Interviews (2)

The whole of IEEE critical to the value proposition for a corporate partnerndash Offering a partnership to a corporation will

require an integrated strategy across relevant parts of IEEE

ndash IEEE does not typically communicate value to the people within corporations

ndash Companies are puzzled by IEEE structureldquoand lack of understanding of how different units can offer different services that are relevant to the corporationrsquos needrdquo

External Interviews (3)

Buy-in and understanding at a senior level of a corporation is critical to the acceptance and success of a corporate partnership

ndash ldquoCorporate relationships with IEEE should start with CEOs firstrdquo

External Interviews (4)

A corporate partnership program must distinguish itself from an individual membershipndash ldquoIEEE needs to make sure there is no reason for an

individual member to stop being a member relative to a corporate partnershiprdquo

The ability to track users and usage of products and services is important to a corporation as well as to IEEE1048698ndash ldquoIf I could identify the users and level of usage by user

of the IEL I could more easily secure the budget dollars to pay for itrdquo

External Interviews (5)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (6)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (5)

Discounts on individual memberships is not a critical selling factor in a corporate partnership modelThe different sales models of the IEL between Europe and the US impact the customer experiencendash Agents vs salespersons who work for IEEE

External Interviews (6)

ldquoIEEE should see me as a valuable partner who can help them sell their product into the company not just a bank who is able to provide them with several thousands of dollarsrdquo (Europe)

ldquoI feel more like a customer than a partnerrdquo (Europe)

ldquoThere is nothing I would change about the relationship with IEEE IEEE worked with us to understand our needs They should carbon copy this approach with other organizationsrdquo (US)

Corporate Partners-Next Steps

Meeting with SPG to planhellipndash Partnership and pricing modelndash Impact structure

Development of a blueprint for Corporate Partnership MOUndash Draft for June 2005 Meeting Series

Continued discussionsnegotiations with corporations that showed interest in partnership

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Segment Initiative-First Steps

Objective identify how we can cooperate with non-IEEE groups and individuals who operate in our fields of interest

Fields of interest for 2005ndash Healthcare (instrumentation and IT) ndash Multimedia and entertainment

Started with IT professionals in Healthcarendash Worked closely with the Biotech Council and EMBS

First contact HIMSS (Healthcare Information and Management Systems Society) ndash 15000 members and 220 corporations

Tecker Consultants contracted to conduct focus groups at HIMSS annual convention

Segment Initiative-Next Steps

Analyze HIMSS focus group outcomesndash Is this the model we should follow

Conduct focus groups at the March 2005 meeting of the American College of Cardiologyndash 600 papers ldquoin commonrdquo

Expand effort to Multimedia and Entertainmentndash Work closely with the Broadcasting Technology

Society

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Country Initiative Titles amp Grades

Country Initiative the case for an outreach effort in Spainndash Initial analysis will be presented to MDC and

the TC

Membership titles and grade qualificationsndash Discussion of the new Graduate Student

Member grade will take place in meetings of RAB and MDC

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Web Usability ndash Design

Multiple interfaces confuse usersPoor navigability ndash Heavy use of BACK button in testing (avg 8)

Inconsistent link colorsUsers assume primary ldquofederatedrdquo SEARCH on home pageUsers expect ldquoGoogle-likerdquo SEARCHUsers gothellipndash Multiple SEARCH interfacesndash Searches not structured to usersrsquo priorities ndash Different routes to locate articlesndash Protracted search timesndash Frustratedmdashencountered dead ends gave up

PSPB Ad-hoc Web Advisory Group February 2005

Web Usability ndash Content

Passive vocabularyMarketing tone in textNon-informational graphicsExamplesndash Difficulty interpreting membership

criteriandash Misunderstood access authorizationsndash Exceedingly complex renewal process

Web Projects 2005-2006

Define primary tasks navigation sequences and interfacesDevelop standardsndash User interface identitybranding content

style and format physically disabled

Redesignre-architect IEEE Home PageDevelop new design page architecture templatesStandardize basic navigation for ieeeorg and other essential sub-sites

Web Projects II

Develop information amp navigation ldquoGatewaysrdquondash About IEEEndash Volunteers (customized ultimately

personalized)ndash Publicationsndash Conferencesndash Standardsndash Societiesndash Conference Organizersndash Careers

Web Projects III

Exploresupport e-commerce common ldquoshopping cartrdquo functionPerform clickstream analysis and data miningConduct usability testing of prototypesTrain content owners on ldquousable designrdquo and writing for the web

Web-Related Projects Underway

Major Xplore interface revision and Xplore functionalityUnified login ndashauthentication available on MyIEEE and soon will allow login to Xplore simultaneouslyIEEE Spectrum online redesignVolunteer Portal ndashconcept and preliminary plansHome page and sub-page graphic design conceptsClickstream analysis by volunteersstaffTAB content area revamp -concepts and planningBusiness Management Systems (BMS) project ndashvendorapplication selected -affects access to member financial data for possible Web display and accessMembership portalIEEEtv

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

IEEE Enabling Culture Principles

Member No 1 amp Customer FocusRespect for the Employee and VolunteerTeamworkLead by ExampleParticipatory ManagementAccountability amp Our Word is Our BondInnovation amp Continuous ImprovementOpen Honest Communication and Feedback

IEEE Mission and Vision

VISIONTo advance global prosperity by fostering technological innovation enabling members careers and promoting community world-wide

MISSIONThe IEEE promotes the engineering process of creating developing integrating sharing and applying knowledge about electro and information technologies and sciences for the benefit of humanity and the profession

RAB Strategic Goals

Ensure the value of membershipBe the Leader in Membership DirectionBe the leader in Volunteer DevelopmentBe at the forefront of CommunicationsMeet the Challenges of a large transnational organizationEmphasize delegation using the powers reserved concept

Region 2 Goals

Increase overall Region leadership presence Support the programs of our Sections and ChaptersDevelop stronger ties with industry and governmentNurture future IEEE leaders by focusing support to student branch GOLD and PACE activitiesRecognize and reward the efforts and accomplishments of our members

Missing Reports

Central Pennsylvaniandash Meeting Financial

Officer Reporting

Johnstownndash Financial Reporting

Philadelphiandash Officer Reporting

West Virginiandash Meeting Reports

Youngstownndash Officer Reporting

Sections have until

30 June 200530 June 2005 to submit

reporting in order to

qualify for a 2005 Section

Rebate

Inactive Or Under-ReportedName Subgroup 2001 2002 2003

BALTIMORE AES10 2 1 0

CLEVELAND

C16 0 0 0

IA34 0 0 1

PE31 2 2 1

COLUMBUS GOLD NA 2 0

LEHIGH VALLEY C16 0 0 0

PHILADELPHIA

ED15CPMT21 1 0 0

EM14SIT30 2 4 0

EMB18 2 0 0

EMC27 2 0 0

MAG33 2 0 0

PITTSBURGH EMB18 2 2 1

WASHINGTON R07 JT WANOVA 0 1 1

RAB Leadership Award

To recognize those individuals who have exhibited exemplary and substantive leadership of an extraordinary nature in implementing activities which support RAB goals and objectives at the local regional national andor international level

Neville Jacobs ndash Baltimore Sectionndash For significant contributions and leadership in

providing pre-college electrical engineering exposure to high school students through the Baltimore Section Robot Project Activities

RAB Achievement Award

To recognize individuals involved with RAB andor the Regional network for singular achievement in the development and completion of a project(s) or activity(ies) which are directed to the fulfillment of one or more of the goals and objectives of RAB Amarjeet Basra ndash Northern Virginia Sectionndash For outstanding contributions in promoting

IEEE to college and pre-college students within the IEEE Northern Virginia Section

RAB 2005 - Section Significant Anniversary Banner

To recognize a Section for outstanding longevity through continuity in member support and enthusiasmJohnstown Sectionndash 50 Years (established 14 April 1955)

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

IEEE Standards Association

Established contact with key Chinese standards organizations through series of meetings in May in BeijingCreated myBallotTM an enhanced electronic standards balloting system to facilitate volunteer standards participationAgreement with the US Department of Homeland Security for wide distribution of nuclear instrumentation standardsImplementation of dual-logo agreement with the International Electrotechnical Commission (IEC)Increased upfront funding of standards development

Progress on OFAC

Hosted OFAC-related meeting last February Resolved issues with OFAC to ensure author rights to publish internationally Now providing services again to those in OFAC-impacted countries

Washington Workshop Art Winston and Mike Lightner explain concerns to David Mills of OFAC as IEEE Attorney Nelson Dong looks on

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

Business Management System (BMS) Project Approved

ITSC volunteers and staff developed and agreed on requirements for upgrading IEEErsquos Business Management System (BMS)First major upgrade to IEEE Membership system in almost 10 yearsImprovements will enable IEEE to better capture and use information to better understand and serve our members and customers

IEEE Strategic Research and Planning Completed 48

ProjectsWeb Usability ResearchAll Society Research Project (ASRP) - Non-renewing Society Members IEEE Non-renewing Members Study2004 IEEE Member Segmentation Impact of IEL on Membership at IEL subscribing organizations Corporate Partnership Project Help Desk Survey GOLD Mentoring Online Focus Groups Graduating Student Retention Survey

IEEE Authors SurveyProceedings of IEEE SurveyStandards in Education SurveyThe Institute Readership StudyWhatrsquos NewIEEE StudyIEEE Internet Panel (Pulse Project)IEEE Spectrum Advertising surveysEnvironmental Scan ndash IEEE ViewIEEE Membership Grade Name Change StudyIEEE-USA SurveysWomen in Engineering StudyAnnual Measures of Success Project

Details at httpwwwieeeorgresearch

IEEE Website Usability StudyResults are an IEEE-wide

Concern16 subjects were asked to complete three tasks ndash join ndash find an article ndash find a conference

None completed all three tasks in 45 minutesFacilitators of the research had never before encountered a site with such complexity - where users have so many different paths to solve the same problem

Annual ISI Citation Index SaysIEEE Has 18 of the Top 20 Journals In

Field Journals1 IEEE Signal Processing Magazine 2 IEEE Network 3 IEEE Transactions on Pattern Analysis amp Machine Intelligence 4 IEEE Transactions on Medical Imaging 5 IEEE Intelligent Systems 6 IEEE Personal Communications 8 IEEEASME Journal of Microelectromechanical Systems9 Proceedings of the IEEE10 IEEE Electron Device Letters11 IEEE Journal of Quantum Electronics12 IEEE Journal of Selected Topics in Quantum Electronics 13 IEEE Transactions on Image Processing 14 IEEEACM Transactions on Networking 15 IEEE Communications Magazine 16 IEEE Photonics Technology Letters 17 IEEE Transactions on Information Theory 18 IEEE Transactions on Electron Devices 20 IEEE Transactions on Robotics and Automation

90 On-Line Communities with over 12000 Participants

Topics include Power amp Energy Embedded System Product Safety Ethernet Passive Optical Networks Employment amp Career Strategies Some IEEE Committees are using this (NIC ITSC SPC) Members continue to express interest in collaboration toolsWorking with ITSC and RAB to define a long-term strategy

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

Member Satisfaction Remains Strong

83 are satisfied or highly satisfied with membership 92 said probably or definitely renew membership 82 of members would recommend IEEE membership

Member Satisfaction

Members are most satisfied withndash IEEE Email alias with virus protectionndash Joining or renewing IEEE membershipndash TransactionsMagazinesJournalsLetters

Members are least satisfied with ndash IEEE Travel Services ndash IEEE Job Site ndash Employment and career-related information

Volunteer Satisfaction With Staff Partnering Remains High

Over 93 of satisfied or highly satisfied with ndash Staff supporting their committeeboard ndash Entire IEEE staff

Most satisfied with ndash Professionalism ndash Accessibility

Least satisfied with ndash Innovation ndash Anticipating needs and offering creative solutions

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

Financial Results ndash Moving Forward

IEEE Operations have adapted to the gt$0 budgeting principlesThe 10 year plan to grow IEEE reserves to 50 of the IEEE Operating budget is close to being achieved in 3 yearsIEEE needs to continue to define a framework for managing and appropriately utilizing reserves including a method to strategically reinvest in IEEE

Executive Director Search Update

The Search Committee ndash Winston (Chair) Anderson Lightner Seo

Parrish Estey Stern Herz (Advisor)

Interviews with executive search firms were completed and IEEE selected the firm of Russell Reynolds in Washington DC to conduct the searchThe search process is expected to take 4-6 months

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Background

Strategic Initiative Managed by MDCLed by Moshe Kam now VP EA Membership seeks to answer ndash Who will the IEEE

member be in 2025 years

ndash How large will IEEE be ndash How will we achieve

membership goals

IndividualsCorporationsSchoolsDemographicsndash Locationndash Employmentndash Professional Disciplinendash Education

Relationshipsndash Motivation for

membershipndash Impact on IEEE

organization

Membership A New Initiative

IEEE Membership has been stagnant or declining12 growth in 2002-200305 growth in 2004-2005

Higher grade memberships in decline04 (917) decline worldwide17 (2907) decline in US (4013 loss in 2003-

2004)

Society Memberships in decline46 decline in 2003-200422 decline in 2004-2005

Why be concerned

IEEE ldquomarket sharerdquo is lowhellipIEEE not reaching large groups of ECEs in some countriesndash Spain Italy China

IEEE entry into new technical areas is slowndash New professions are created in IEEE fields

without their members joining IEEEndash Organizations that are more agile gain

footholds in new areas (eg ACM BMES)

Membership Project Focus Areas

Primaryndash Corporate Partnershipndash Segment outreach

Secondaryndash Country Initiativendash Membership titles and grade qualifications

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Corporate Partners-A Blueprint

Objective Develop meaningful corporate partnership agreementsIdentify common goals for IEEE and ECE Industryndash Education about IEEE standardsndash Pre-College engineering education

Develop joint projectsndash Workshop on relevant IEEE standard for delivery on

company sitendash Teacher-in-training campaign for schools n the

companyrsquos locale

Refrain from discounting and rebate programs

Corporate Partners-A Baseline

What is the value of IEEE to corporationsndash How is IEEE perceived by corporationsndash What do they know (and not know) about IEEEndash Where is there potential for increased cooperation and

development of common programs

SPG contracted for interviewsndash Internal interviews completendash External interviews in-process (Feb 2005)

Outcomes reviewed Discussion of potential agreements startedndash Two Region 8 corporationsndash Opportunities developed during interviews

Internal Interviews (1)

Value propositions of IEEE membership to an individual is different than the value proposition of an IEEE relationship to a corporation

ndash ldquoCompanies are concerned with ROI brand reputation costs revenuehellip this stuff is not being measured by an employeersquos membership with IEEErdquo

Understanding of relationships between IEEE and corporations is inconsistent

ndash ldquoCompanies [who buy IEL] seem to already feel as though they have a formal relationship with IEEEErdquo

Internal Interviews (2)

Corporations view IEEE membership as a cost rather than an opportunity

ldquoThere is no immediate short range benefit for anybody in management area to have employees belong to IEEErdquo

IEEErsquos publications are viewed as too theoretical to the practitioner

ldquoA large portion of the IEEE intellectual property is driven by academics exceept for Standards Gearing IP more towards industry is something that corporate partners could help fosterrdquo

ldquoThe stuff that IEEE produces is not really that useful or it takes a lot of work to be usefulrdquo

Value

ldquoThe Standards Association gave a legitimacy to IEEE as an organization and was important to selling the IEEE Brand within our companyrdquo

ldquoIf you go to industry and you want to opena door you start speaking standardshellip because everyone uses standards and they cannot live without standardsrdquo

External Interviews (1)

Most cited areas of IEEE value (in order) to corporationsStrategic Valuendash Standardsndash IELPublicationsResearch

Operational Valuendash Professional Developmentndash Information ExchangeNetworking

External Interviews (2)

The whole of IEEE critical to the value proposition for a corporate partnerndash Offering a partnership to a corporation will

require an integrated strategy across relevant parts of IEEE

ndash IEEE does not typically communicate value to the people within corporations

ndash Companies are puzzled by IEEE structureldquoand lack of understanding of how different units can offer different services that are relevant to the corporationrsquos needrdquo

External Interviews (3)

Buy-in and understanding at a senior level of a corporation is critical to the acceptance and success of a corporate partnership

ndash ldquoCorporate relationships with IEEE should start with CEOs firstrdquo

External Interviews (4)

A corporate partnership program must distinguish itself from an individual membershipndash ldquoIEEE needs to make sure there is no reason for an

individual member to stop being a member relative to a corporate partnershiprdquo

The ability to track users and usage of products and services is important to a corporation as well as to IEEE1048698ndash ldquoIf I could identify the users and level of usage by user

of the IEL I could more easily secure the budget dollars to pay for itrdquo

External Interviews (5)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (6)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (5)

Discounts on individual memberships is not a critical selling factor in a corporate partnership modelThe different sales models of the IEL between Europe and the US impact the customer experiencendash Agents vs salespersons who work for IEEE

External Interviews (6)

ldquoIEEE should see me as a valuable partner who can help them sell their product into the company not just a bank who is able to provide them with several thousands of dollarsrdquo (Europe)

ldquoI feel more like a customer than a partnerrdquo (Europe)

ldquoThere is nothing I would change about the relationship with IEEE IEEE worked with us to understand our needs They should carbon copy this approach with other organizationsrdquo (US)

Corporate Partners-Next Steps

Meeting with SPG to planhellipndash Partnership and pricing modelndash Impact structure

Development of a blueprint for Corporate Partnership MOUndash Draft for June 2005 Meeting Series

Continued discussionsnegotiations with corporations that showed interest in partnership

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Segment Initiative-First Steps

Objective identify how we can cooperate with non-IEEE groups and individuals who operate in our fields of interest

Fields of interest for 2005ndash Healthcare (instrumentation and IT) ndash Multimedia and entertainment

Started with IT professionals in Healthcarendash Worked closely with the Biotech Council and EMBS

First contact HIMSS (Healthcare Information and Management Systems Society) ndash 15000 members and 220 corporations

Tecker Consultants contracted to conduct focus groups at HIMSS annual convention

Segment Initiative-Next Steps

Analyze HIMSS focus group outcomesndash Is this the model we should follow

Conduct focus groups at the March 2005 meeting of the American College of Cardiologyndash 600 papers ldquoin commonrdquo

Expand effort to Multimedia and Entertainmentndash Work closely with the Broadcasting Technology

Society

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Country Initiative Titles amp Grades

Country Initiative the case for an outreach effort in Spainndash Initial analysis will be presented to MDC and

the TC

Membership titles and grade qualificationsndash Discussion of the new Graduate Student

Member grade will take place in meetings of RAB and MDC

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Web Usability ndash Design

Multiple interfaces confuse usersPoor navigability ndash Heavy use of BACK button in testing (avg 8)

Inconsistent link colorsUsers assume primary ldquofederatedrdquo SEARCH on home pageUsers expect ldquoGoogle-likerdquo SEARCHUsers gothellipndash Multiple SEARCH interfacesndash Searches not structured to usersrsquo priorities ndash Different routes to locate articlesndash Protracted search timesndash Frustratedmdashencountered dead ends gave up

PSPB Ad-hoc Web Advisory Group February 2005

Web Usability ndash Content

Passive vocabularyMarketing tone in textNon-informational graphicsExamplesndash Difficulty interpreting membership

criteriandash Misunderstood access authorizationsndash Exceedingly complex renewal process

Web Projects 2005-2006

Define primary tasks navigation sequences and interfacesDevelop standardsndash User interface identitybranding content

style and format physically disabled

Redesignre-architect IEEE Home PageDevelop new design page architecture templatesStandardize basic navigation for ieeeorg and other essential sub-sites

Web Projects II

Develop information amp navigation ldquoGatewaysrdquondash About IEEEndash Volunteers (customized ultimately

personalized)ndash Publicationsndash Conferencesndash Standardsndash Societiesndash Conference Organizersndash Careers

Web Projects III

Exploresupport e-commerce common ldquoshopping cartrdquo functionPerform clickstream analysis and data miningConduct usability testing of prototypesTrain content owners on ldquousable designrdquo and writing for the web

Web-Related Projects Underway

Major Xplore interface revision and Xplore functionalityUnified login ndashauthentication available on MyIEEE and soon will allow login to Xplore simultaneouslyIEEE Spectrum online redesignVolunteer Portal ndashconcept and preliminary plansHome page and sub-page graphic design conceptsClickstream analysis by volunteersstaffTAB content area revamp -concepts and planningBusiness Management Systems (BMS) project ndashvendorapplication selected -affects access to member financial data for possible Web display and accessMembership portalIEEEtv

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

IEEE Enabling Culture Principles

Member No 1 amp Customer FocusRespect for the Employee and VolunteerTeamworkLead by ExampleParticipatory ManagementAccountability amp Our Word is Our BondInnovation amp Continuous ImprovementOpen Honest Communication and Feedback

IEEE Mission and Vision

VISIONTo advance global prosperity by fostering technological innovation enabling members careers and promoting community world-wide

MISSIONThe IEEE promotes the engineering process of creating developing integrating sharing and applying knowledge about electro and information technologies and sciences for the benefit of humanity and the profession

RAB Strategic Goals

Ensure the value of membershipBe the Leader in Membership DirectionBe the leader in Volunteer DevelopmentBe at the forefront of CommunicationsMeet the Challenges of a large transnational organizationEmphasize delegation using the powers reserved concept

Region 2 Goals

Increase overall Region leadership presence Support the programs of our Sections and ChaptersDevelop stronger ties with industry and governmentNurture future IEEE leaders by focusing support to student branch GOLD and PACE activitiesRecognize and reward the efforts and accomplishments of our members

Missing Reports

Central Pennsylvaniandash Meeting Financial

Officer Reporting

Johnstownndash Financial Reporting

Philadelphiandash Officer Reporting

West Virginiandash Meeting Reports

Youngstownndash Officer Reporting

Sections have until

30 June 200530 June 2005 to submit

reporting in order to

qualify for a 2005 Section

Rebate

Inactive Or Under-ReportedName Subgroup 2001 2002 2003

BALTIMORE AES10 2 1 0

CLEVELAND

C16 0 0 0

IA34 0 0 1

PE31 2 2 1

COLUMBUS GOLD NA 2 0

LEHIGH VALLEY C16 0 0 0

PHILADELPHIA

ED15CPMT21 1 0 0

EM14SIT30 2 4 0

EMB18 2 0 0

EMC27 2 0 0

MAG33 2 0 0

PITTSBURGH EMB18 2 2 1

WASHINGTON R07 JT WANOVA 0 1 1

RAB Leadership Award

To recognize those individuals who have exhibited exemplary and substantive leadership of an extraordinary nature in implementing activities which support RAB goals and objectives at the local regional national andor international level

Neville Jacobs ndash Baltimore Sectionndash For significant contributions and leadership in

providing pre-college electrical engineering exposure to high school students through the Baltimore Section Robot Project Activities

RAB Achievement Award

To recognize individuals involved with RAB andor the Regional network for singular achievement in the development and completion of a project(s) or activity(ies) which are directed to the fulfillment of one or more of the goals and objectives of RAB Amarjeet Basra ndash Northern Virginia Sectionndash For outstanding contributions in promoting

IEEE to college and pre-college students within the IEEE Northern Virginia Section

RAB 2005 - Section Significant Anniversary Banner

To recognize a Section for outstanding longevity through continuity in member support and enthusiasmJohnstown Sectionndash 50 Years (established 14 April 1955)

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

Progress on OFAC

Hosted OFAC-related meeting last February Resolved issues with OFAC to ensure author rights to publish internationally Now providing services again to those in OFAC-impacted countries

Washington Workshop Art Winston and Mike Lightner explain concerns to David Mills of OFAC as IEEE Attorney Nelson Dong looks on

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

Business Management System (BMS) Project Approved

ITSC volunteers and staff developed and agreed on requirements for upgrading IEEErsquos Business Management System (BMS)First major upgrade to IEEE Membership system in almost 10 yearsImprovements will enable IEEE to better capture and use information to better understand and serve our members and customers

IEEE Strategic Research and Planning Completed 48

ProjectsWeb Usability ResearchAll Society Research Project (ASRP) - Non-renewing Society Members IEEE Non-renewing Members Study2004 IEEE Member Segmentation Impact of IEL on Membership at IEL subscribing organizations Corporate Partnership Project Help Desk Survey GOLD Mentoring Online Focus Groups Graduating Student Retention Survey

IEEE Authors SurveyProceedings of IEEE SurveyStandards in Education SurveyThe Institute Readership StudyWhatrsquos NewIEEE StudyIEEE Internet Panel (Pulse Project)IEEE Spectrum Advertising surveysEnvironmental Scan ndash IEEE ViewIEEE Membership Grade Name Change StudyIEEE-USA SurveysWomen in Engineering StudyAnnual Measures of Success Project

Details at httpwwwieeeorgresearch

IEEE Website Usability StudyResults are an IEEE-wide

Concern16 subjects were asked to complete three tasks ndash join ndash find an article ndash find a conference

None completed all three tasks in 45 minutesFacilitators of the research had never before encountered a site with such complexity - where users have so many different paths to solve the same problem

Annual ISI Citation Index SaysIEEE Has 18 of the Top 20 Journals In

Field Journals1 IEEE Signal Processing Magazine 2 IEEE Network 3 IEEE Transactions on Pattern Analysis amp Machine Intelligence 4 IEEE Transactions on Medical Imaging 5 IEEE Intelligent Systems 6 IEEE Personal Communications 8 IEEEASME Journal of Microelectromechanical Systems9 Proceedings of the IEEE10 IEEE Electron Device Letters11 IEEE Journal of Quantum Electronics12 IEEE Journal of Selected Topics in Quantum Electronics 13 IEEE Transactions on Image Processing 14 IEEEACM Transactions on Networking 15 IEEE Communications Magazine 16 IEEE Photonics Technology Letters 17 IEEE Transactions on Information Theory 18 IEEE Transactions on Electron Devices 20 IEEE Transactions on Robotics and Automation

90 On-Line Communities with over 12000 Participants

Topics include Power amp Energy Embedded System Product Safety Ethernet Passive Optical Networks Employment amp Career Strategies Some IEEE Committees are using this (NIC ITSC SPC) Members continue to express interest in collaboration toolsWorking with ITSC and RAB to define a long-term strategy

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

Member Satisfaction Remains Strong

83 are satisfied or highly satisfied with membership 92 said probably or definitely renew membership 82 of members would recommend IEEE membership

Member Satisfaction

Members are most satisfied withndash IEEE Email alias with virus protectionndash Joining or renewing IEEE membershipndash TransactionsMagazinesJournalsLetters

Members are least satisfied with ndash IEEE Travel Services ndash IEEE Job Site ndash Employment and career-related information

Volunteer Satisfaction With Staff Partnering Remains High

Over 93 of satisfied or highly satisfied with ndash Staff supporting their committeeboard ndash Entire IEEE staff

Most satisfied with ndash Professionalism ndash Accessibility

Least satisfied with ndash Innovation ndash Anticipating needs and offering creative solutions

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

Financial Results ndash Moving Forward

IEEE Operations have adapted to the gt$0 budgeting principlesThe 10 year plan to grow IEEE reserves to 50 of the IEEE Operating budget is close to being achieved in 3 yearsIEEE needs to continue to define a framework for managing and appropriately utilizing reserves including a method to strategically reinvest in IEEE

Executive Director Search Update

The Search Committee ndash Winston (Chair) Anderson Lightner Seo

Parrish Estey Stern Herz (Advisor)

Interviews with executive search firms were completed and IEEE selected the firm of Russell Reynolds in Washington DC to conduct the searchThe search process is expected to take 4-6 months

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Background

Strategic Initiative Managed by MDCLed by Moshe Kam now VP EA Membership seeks to answer ndash Who will the IEEE

member be in 2025 years

ndash How large will IEEE be ndash How will we achieve

membership goals

IndividualsCorporationsSchoolsDemographicsndash Locationndash Employmentndash Professional Disciplinendash Education

Relationshipsndash Motivation for

membershipndash Impact on IEEE

organization

Membership A New Initiative

IEEE Membership has been stagnant or declining12 growth in 2002-200305 growth in 2004-2005

Higher grade memberships in decline04 (917) decline worldwide17 (2907) decline in US (4013 loss in 2003-

2004)

Society Memberships in decline46 decline in 2003-200422 decline in 2004-2005

Why be concerned

IEEE ldquomarket sharerdquo is lowhellipIEEE not reaching large groups of ECEs in some countriesndash Spain Italy China

IEEE entry into new technical areas is slowndash New professions are created in IEEE fields

without their members joining IEEEndash Organizations that are more agile gain

footholds in new areas (eg ACM BMES)

Membership Project Focus Areas

Primaryndash Corporate Partnershipndash Segment outreach

Secondaryndash Country Initiativendash Membership titles and grade qualifications

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Corporate Partners-A Blueprint

Objective Develop meaningful corporate partnership agreementsIdentify common goals for IEEE and ECE Industryndash Education about IEEE standardsndash Pre-College engineering education

Develop joint projectsndash Workshop on relevant IEEE standard for delivery on

company sitendash Teacher-in-training campaign for schools n the

companyrsquos locale

Refrain from discounting and rebate programs

Corporate Partners-A Baseline

What is the value of IEEE to corporationsndash How is IEEE perceived by corporationsndash What do they know (and not know) about IEEEndash Where is there potential for increased cooperation and

development of common programs

SPG contracted for interviewsndash Internal interviews completendash External interviews in-process (Feb 2005)

Outcomes reviewed Discussion of potential agreements startedndash Two Region 8 corporationsndash Opportunities developed during interviews

Internal Interviews (1)

Value propositions of IEEE membership to an individual is different than the value proposition of an IEEE relationship to a corporation

ndash ldquoCompanies are concerned with ROI brand reputation costs revenuehellip this stuff is not being measured by an employeersquos membership with IEEErdquo

Understanding of relationships between IEEE and corporations is inconsistent

ndash ldquoCompanies [who buy IEL] seem to already feel as though they have a formal relationship with IEEEErdquo

Internal Interviews (2)

Corporations view IEEE membership as a cost rather than an opportunity

ldquoThere is no immediate short range benefit for anybody in management area to have employees belong to IEEErdquo

IEEErsquos publications are viewed as too theoretical to the practitioner

ldquoA large portion of the IEEE intellectual property is driven by academics exceept for Standards Gearing IP more towards industry is something that corporate partners could help fosterrdquo

ldquoThe stuff that IEEE produces is not really that useful or it takes a lot of work to be usefulrdquo

Value

ldquoThe Standards Association gave a legitimacy to IEEE as an organization and was important to selling the IEEE Brand within our companyrdquo

ldquoIf you go to industry and you want to opena door you start speaking standardshellip because everyone uses standards and they cannot live without standardsrdquo

External Interviews (1)

Most cited areas of IEEE value (in order) to corporationsStrategic Valuendash Standardsndash IELPublicationsResearch

Operational Valuendash Professional Developmentndash Information ExchangeNetworking

External Interviews (2)

The whole of IEEE critical to the value proposition for a corporate partnerndash Offering a partnership to a corporation will

require an integrated strategy across relevant parts of IEEE

ndash IEEE does not typically communicate value to the people within corporations

ndash Companies are puzzled by IEEE structureldquoand lack of understanding of how different units can offer different services that are relevant to the corporationrsquos needrdquo

External Interviews (3)

Buy-in and understanding at a senior level of a corporation is critical to the acceptance and success of a corporate partnership

ndash ldquoCorporate relationships with IEEE should start with CEOs firstrdquo

External Interviews (4)

A corporate partnership program must distinguish itself from an individual membershipndash ldquoIEEE needs to make sure there is no reason for an

individual member to stop being a member relative to a corporate partnershiprdquo

The ability to track users and usage of products and services is important to a corporation as well as to IEEE1048698ndash ldquoIf I could identify the users and level of usage by user

of the IEL I could more easily secure the budget dollars to pay for itrdquo

External Interviews (5)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (6)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (5)

Discounts on individual memberships is not a critical selling factor in a corporate partnership modelThe different sales models of the IEL between Europe and the US impact the customer experiencendash Agents vs salespersons who work for IEEE

External Interviews (6)

ldquoIEEE should see me as a valuable partner who can help them sell their product into the company not just a bank who is able to provide them with several thousands of dollarsrdquo (Europe)

ldquoI feel more like a customer than a partnerrdquo (Europe)

ldquoThere is nothing I would change about the relationship with IEEE IEEE worked with us to understand our needs They should carbon copy this approach with other organizationsrdquo (US)

Corporate Partners-Next Steps

Meeting with SPG to planhellipndash Partnership and pricing modelndash Impact structure

Development of a blueprint for Corporate Partnership MOUndash Draft for June 2005 Meeting Series

Continued discussionsnegotiations with corporations that showed interest in partnership

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Segment Initiative-First Steps

Objective identify how we can cooperate with non-IEEE groups and individuals who operate in our fields of interest

Fields of interest for 2005ndash Healthcare (instrumentation and IT) ndash Multimedia and entertainment

Started with IT professionals in Healthcarendash Worked closely with the Biotech Council and EMBS

First contact HIMSS (Healthcare Information and Management Systems Society) ndash 15000 members and 220 corporations

Tecker Consultants contracted to conduct focus groups at HIMSS annual convention

Segment Initiative-Next Steps

Analyze HIMSS focus group outcomesndash Is this the model we should follow

Conduct focus groups at the March 2005 meeting of the American College of Cardiologyndash 600 papers ldquoin commonrdquo

Expand effort to Multimedia and Entertainmentndash Work closely with the Broadcasting Technology

Society

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Country Initiative Titles amp Grades

Country Initiative the case for an outreach effort in Spainndash Initial analysis will be presented to MDC and

the TC

Membership titles and grade qualificationsndash Discussion of the new Graduate Student

Member grade will take place in meetings of RAB and MDC

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Web Usability ndash Design

Multiple interfaces confuse usersPoor navigability ndash Heavy use of BACK button in testing (avg 8)

Inconsistent link colorsUsers assume primary ldquofederatedrdquo SEARCH on home pageUsers expect ldquoGoogle-likerdquo SEARCHUsers gothellipndash Multiple SEARCH interfacesndash Searches not structured to usersrsquo priorities ndash Different routes to locate articlesndash Protracted search timesndash Frustratedmdashencountered dead ends gave up

PSPB Ad-hoc Web Advisory Group February 2005

Web Usability ndash Content

Passive vocabularyMarketing tone in textNon-informational graphicsExamplesndash Difficulty interpreting membership

criteriandash Misunderstood access authorizationsndash Exceedingly complex renewal process

Web Projects 2005-2006

Define primary tasks navigation sequences and interfacesDevelop standardsndash User interface identitybranding content

style and format physically disabled

Redesignre-architect IEEE Home PageDevelop new design page architecture templatesStandardize basic navigation for ieeeorg and other essential sub-sites

Web Projects II

Develop information amp navigation ldquoGatewaysrdquondash About IEEEndash Volunteers (customized ultimately

personalized)ndash Publicationsndash Conferencesndash Standardsndash Societiesndash Conference Organizersndash Careers

Web Projects III

Exploresupport e-commerce common ldquoshopping cartrdquo functionPerform clickstream analysis and data miningConduct usability testing of prototypesTrain content owners on ldquousable designrdquo and writing for the web

Web-Related Projects Underway

Major Xplore interface revision and Xplore functionalityUnified login ndashauthentication available on MyIEEE and soon will allow login to Xplore simultaneouslyIEEE Spectrum online redesignVolunteer Portal ndashconcept and preliminary plansHome page and sub-page graphic design conceptsClickstream analysis by volunteersstaffTAB content area revamp -concepts and planningBusiness Management Systems (BMS) project ndashvendorapplication selected -affects access to member financial data for possible Web display and accessMembership portalIEEEtv

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

IEEE Enabling Culture Principles

Member No 1 amp Customer FocusRespect for the Employee and VolunteerTeamworkLead by ExampleParticipatory ManagementAccountability amp Our Word is Our BondInnovation amp Continuous ImprovementOpen Honest Communication and Feedback

IEEE Mission and Vision

VISIONTo advance global prosperity by fostering technological innovation enabling members careers and promoting community world-wide

MISSIONThe IEEE promotes the engineering process of creating developing integrating sharing and applying knowledge about electro and information technologies and sciences for the benefit of humanity and the profession

RAB Strategic Goals

Ensure the value of membershipBe the Leader in Membership DirectionBe the leader in Volunteer DevelopmentBe at the forefront of CommunicationsMeet the Challenges of a large transnational organizationEmphasize delegation using the powers reserved concept

Region 2 Goals

Increase overall Region leadership presence Support the programs of our Sections and ChaptersDevelop stronger ties with industry and governmentNurture future IEEE leaders by focusing support to student branch GOLD and PACE activitiesRecognize and reward the efforts and accomplishments of our members

Missing Reports

Central Pennsylvaniandash Meeting Financial

Officer Reporting

Johnstownndash Financial Reporting

Philadelphiandash Officer Reporting

West Virginiandash Meeting Reports

Youngstownndash Officer Reporting

Sections have until

30 June 200530 June 2005 to submit

reporting in order to

qualify for a 2005 Section

Rebate

Inactive Or Under-ReportedName Subgroup 2001 2002 2003

BALTIMORE AES10 2 1 0

CLEVELAND

C16 0 0 0

IA34 0 0 1

PE31 2 2 1

COLUMBUS GOLD NA 2 0

LEHIGH VALLEY C16 0 0 0

PHILADELPHIA

ED15CPMT21 1 0 0

EM14SIT30 2 4 0

EMB18 2 0 0

EMC27 2 0 0

MAG33 2 0 0

PITTSBURGH EMB18 2 2 1

WASHINGTON R07 JT WANOVA 0 1 1

RAB Leadership Award

To recognize those individuals who have exhibited exemplary and substantive leadership of an extraordinary nature in implementing activities which support RAB goals and objectives at the local regional national andor international level

Neville Jacobs ndash Baltimore Sectionndash For significant contributions and leadership in

providing pre-college electrical engineering exposure to high school students through the Baltimore Section Robot Project Activities

RAB Achievement Award

To recognize individuals involved with RAB andor the Regional network for singular achievement in the development and completion of a project(s) or activity(ies) which are directed to the fulfillment of one or more of the goals and objectives of RAB Amarjeet Basra ndash Northern Virginia Sectionndash For outstanding contributions in promoting

IEEE to college and pre-college students within the IEEE Northern Virginia Section

RAB 2005 - Section Significant Anniversary Banner

To recognize a Section for outstanding longevity through continuity in member support and enthusiasmJohnstown Sectionndash 50 Years (established 14 April 1955)

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

Business Management System (BMS) Project Approved

ITSC volunteers and staff developed and agreed on requirements for upgrading IEEErsquos Business Management System (BMS)First major upgrade to IEEE Membership system in almost 10 yearsImprovements will enable IEEE to better capture and use information to better understand and serve our members and customers

IEEE Strategic Research and Planning Completed 48

ProjectsWeb Usability ResearchAll Society Research Project (ASRP) - Non-renewing Society Members IEEE Non-renewing Members Study2004 IEEE Member Segmentation Impact of IEL on Membership at IEL subscribing organizations Corporate Partnership Project Help Desk Survey GOLD Mentoring Online Focus Groups Graduating Student Retention Survey

IEEE Authors SurveyProceedings of IEEE SurveyStandards in Education SurveyThe Institute Readership StudyWhatrsquos NewIEEE StudyIEEE Internet Panel (Pulse Project)IEEE Spectrum Advertising surveysEnvironmental Scan ndash IEEE ViewIEEE Membership Grade Name Change StudyIEEE-USA SurveysWomen in Engineering StudyAnnual Measures of Success Project

Details at httpwwwieeeorgresearch

IEEE Website Usability StudyResults are an IEEE-wide

Concern16 subjects were asked to complete three tasks ndash join ndash find an article ndash find a conference

None completed all three tasks in 45 minutesFacilitators of the research had never before encountered a site with such complexity - where users have so many different paths to solve the same problem

Annual ISI Citation Index SaysIEEE Has 18 of the Top 20 Journals In

Field Journals1 IEEE Signal Processing Magazine 2 IEEE Network 3 IEEE Transactions on Pattern Analysis amp Machine Intelligence 4 IEEE Transactions on Medical Imaging 5 IEEE Intelligent Systems 6 IEEE Personal Communications 8 IEEEASME Journal of Microelectromechanical Systems9 Proceedings of the IEEE10 IEEE Electron Device Letters11 IEEE Journal of Quantum Electronics12 IEEE Journal of Selected Topics in Quantum Electronics 13 IEEE Transactions on Image Processing 14 IEEEACM Transactions on Networking 15 IEEE Communications Magazine 16 IEEE Photonics Technology Letters 17 IEEE Transactions on Information Theory 18 IEEE Transactions on Electron Devices 20 IEEE Transactions on Robotics and Automation

90 On-Line Communities with over 12000 Participants

Topics include Power amp Energy Embedded System Product Safety Ethernet Passive Optical Networks Employment amp Career Strategies Some IEEE Committees are using this (NIC ITSC SPC) Members continue to express interest in collaboration toolsWorking with ITSC and RAB to define a long-term strategy

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

Member Satisfaction Remains Strong

83 are satisfied or highly satisfied with membership 92 said probably or definitely renew membership 82 of members would recommend IEEE membership

Member Satisfaction

Members are most satisfied withndash IEEE Email alias with virus protectionndash Joining or renewing IEEE membershipndash TransactionsMagazinesJournalsLetters

Members are least satisfied with ndash IEEE Travel Services ndash IEEE Job Site ndash Employment and career-related information

Volunteer Satisfaction With Staff Partnering Remains High

Over 93 of satisfied or highly satisfied with ndash Staff supporting their committeeboard ndash Entire IEEE staff

Most satisfied with ndash Professionalism ndash Accessibility

Least satisfied with ndash Innovation ndash Anticipating needs and offering creative solutions

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

Financial Results ndash Moving Forward

IEEE Operations have adapted to the gt$0 budgeting principlesThe 10 year plan to grow IEEE reserves to 50 of the IEEE Operating budget is close to being achieved in 3 yearsIEEE needs to continue to define a framework for managing and appropriately utilizing reserves including a method to strategically reinvest in IEEE

Executive Director Search Update

The Search Committee ndash Winston (Chair) Anderson Lightner Seo

Parrish Estey Stern Herz (Advisor)

Interviews with executive search firms were completed and IEEE selected the firm of Russell Reynolds in Washington DC to conduct the searchThe search process is expected to take 4-6 months

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Background

Strategic Initiative Managed by MDCLed by Moshe Kam now VP EA Membership seeks to answer ndash Who will the IEEE

member be in 2025 years

ndash How large will IEEE be ndash How will we achieve

membership goals

IndividualsCorporationsSchoolsDemographicsndash Locationndash Employmentndash Professional Disciplinendash Education

Relationshipsndash Motivation for

membershipndash Impact on IEEE

organization

Membership A New Initiative

IEEE Membership has been stagnant or declining12 growth in 2002-200305 growth in 2004-2005

Higher grade memberships in decline04 (917) decline worldwide17 (2907) decline in US (4013 loss in 2003-

2004)

Society Memberships in decline46 decline in 2003-200422 decline in 2004-2005

Why be concerned

IEEE ldquomarket sharerdquo is lowhellipIEEE not reaching large groups of ECEs in some countriesndash Spain Italy China

IEEE entry into new technical areas is slowndash New professions are created in IEEE fields

without their members joining IEEEndash Organizations that are more agile gain

footholds in new areas (eg ACM BMES)

Membership Project Focus Areas

Primaryndash Corporate Partnershipndash Segment outreach

Secondaryndash Country Initiativendash Membership titles and grade qualifications

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Corporate Partners-A Blueprint

Objective Develop meaningful corporate partnership agreementsIdentify common goals for IEEE and ECE Industryndash Education about IEEE standardsndash Pre-College engineering education

Develop joint projectsndash Workshop on relevant IEEE standard for delivery on

company sitendash Teacher-in-training campaign for schools n the

companyrsquos locale

Refrain from discounting and rebate programs

Corporate Partners-A Baseline

What is the value of IEEE to corporationsndash How is IEEE perceived by corporationsndash What do they know (and not know) about IEEEndash Where is there potential for increased cooperation and

development of common programs

SPG contracted for interviewsndash Internal interviews completendash External interviews in-process (Feb 2005)

Outcomes reviewed Discussion of potential agreements startedndash Two Region 8 corporationsndash Opportunities developed during interviews

Internal Interviews (1)

Value propositions of IEEE membership to an individual is different than the value proposition of an IEEE relationship to a corporation

ndash ldquoCompanies are concerned with ROI brand reputation costs revenuehellip this stuff is not being measured by an employeersquos membership with IEEErdquo

Understanding of relationships between IEEE and corporations is inconsistent

ndash ldquoCompanies [who buy IEL] seem to already feel as though they have a formal relationship with IEEEErdquo

Internal Interviews (2)

Corporations view IEEE membership as a cost rather than an opportunity

ldquoThere is no immediate short range benefit for anybody in management area to have employees belong to IEEErdquo

IEEErsquos publications are viewed as too theoretical to the practitioner

ldquoA large portion of the IEEE intellectual property is driven by academics exceept for Standards Gearing IP more towards industry is something that corporate partners could help fosterrdquo

ldquoThe stuff that IEEE produces is not really that useful or it takes a lot of work to be usefulrdquo

Value

ldquoThe Standards Association gave a legitimacy to IEEE as an organization and was important to selling the IEEE Brand within our companyrdquo

ldquoIf you go to industry and you want to opena door you start speaking standardshellip because everyone uses standards and they cannot live without standardsrdquo

External Interviews (1)

Most cited areas of IEEE value (in order) to corporationsStrategic Valuendash Standardsndash IELPublicationsResearch

Operational Valuendash Professional Developmentndash Information ExchangeNetworking

External Interviews (2)

The whole of IEEE critical to the value proposition for a corporate partnerndash Offering a partnership to a corporation will

require an integrated strategy across relevant parts of IEEE

ndash IEEE does not typically communicate value to the people within corporations

ndash Companies are puzzled by IEEE structureldquoand lack of understanding of how different units can offer different services that are relevant to the corporationrsquos needrdquo

External Interviews (3)

Buy-in and understanding at a senior level of a corporation is critical to the acceptance and success of a corporate partnership

ndash ldquoCorporate relationships with IEEE should start with CEOs firstrdquo

External Interviews (4)

A corporate partnership program must distinguish itself from an individual membershipndash ldquoIEEE needs to make sure there is no reason for an

individual member to stop being a member relative to a corporate partnershiprdquo

The ability to track users and usage of products and services is important to a corporation as well as to IEEE1048698ndash ldquoIf I could identify the users and level of usage by user

of the IEL I could more easily secure the budget dollars to pay for itrdquo

External Interviews (5)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (6)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (5)

Discounts on individual memberships is not a critical selling factor in a corporate partnership modelThe different sales models of the IEL between Europe and the US impact the customer experiencendash Agents vs salespersons who work for IEEE

External Interviews (6)

ldquoIEEE should see me as a valuable partner who can help them sell their product into the company not just a bank who is able to provide them with several thousands of dollarsrdquo (Europe)

ldquoI feel more like a customer than a partnerrdquo (Europe)

ldquoThere is nothing I would change about the relationship with IEEE IEEE worked with us to understand our needs They should carbon copy this approach with other organizationsrdquo (US)

Corporate Partners-Next Steps

Meeting with SPG to planhellipndash Partnership and pricing modelndash Impact structure

Development of a blueprint for Corporate Partnership MOUndash Draft for June 2005 Meeting Series

Continued discussionsnegotiations with corporations that showed interest in partnership

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Segment Initiative-First Steps

Objective identify how we can cooperate with non-IEEE groups and individuals who operate in our fields of interest

Fields of interest for 2005ndash Healthcare (instrumentation and IT) ndash Multimedia and entertainment

Started with IT professionals in Healthcarendash Worked closely with the Biotech Council and EMBS

First contact HIMSS (Healthcare Information and Management Systems Society) ndash 15000 members and 220 corporations

Tecker Consultants contracted to conduct focus groups at HIMSS annual convention

Segment Initiative-Next Steps

Analyze HIMSS focus group outcomesndash Is this the model we should follow

Conduct focus groups at the March 2005 meeting of the American College of Cardiologyndash 600 papers ldquoin commonrdquo

Expand effort to Multimedia and Entertainmentndash Work closely with the Broadcasting Technology

Society

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Country Initiative Titles amp Grades

Country Initiative the case for an outreach effort in Spainndash Initial analysis will be presented to MDC and

the TC

Membership titles and grade qualificationsndash Discussion of the new Graduate Student

Member grade will take place in meetings of RAB and MDC

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Web Usability ndash Design

Multiple interfaces confuse usersPoor navigability ndash Heavy use of BACK button in testing (avg 8)

Inconsistent link colorsUsers assume primary ldquofederatedrdquo SEARCH on home pageUsers expect ldquoGoogle-likerdquo SEARCHUsers gothellipndash Multiple SEARCH interfacesndash Searches not structured to usersrsquo priorities ndash Different routes to locate articlesndash Protracted search timesndash Frustratedmdashencountered dead ends gave up

PSPB Ad-hoc Web Advisory Group February 2005

Web Usability ndash Content

Passive vocabularyMarketing tone in textNon-informational graphicsExamplesndash Difficulty interpreting membership

criteriandash Misunderstood access authorizationsndash Exceedingly complex renewal process

Web Projects 2005-2006

Define primary tasks navigation sequences and interfacesDevelop standardsndash User interface identitybranding content

style and format physically disabled

Redesignre-architect IEEE Home PageDevelop new design page architecture templatesStandardize basic navigation for ieeeorg and other essential sub-sites

Web Projects II

Develop information amp navigation ldquoGatewaysrdquondash About IEEEndash Volunteers (customized ultimately

personalized)ndash Publicationsndash Conferencesndash Standardsndash Societiesndash Conference Organizersndash Careers

Web Projects III

Exploresupport e-commerce common ldquoshopping cartrdquo functionPerform clickstream analysis and data miningConduct usability testing of prototypesTrain content owners on ldquousable designrdquo and writing for the web

Web-Related Projects Underway

Major Xplore interface revision and Xplore functionalityUnified login ndashauthentication available on MyIEEE and soon will allow login to Xplore simultaneouslyIEEE Spectrum online redesignVolunteer Portal ndashconcept and preliminary plansHome page and sub-page graphic design conceptsClickstream analysis by volunteersstaffTAB content area revamp -concepts and planningBusiness Management Systems (BMS) project ndashvendorapplication selected -affects access to member financial data for possible Web display and accessMembership portalIEEEtv

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

IEEE Enabling Culture Principles

Member No 1 amp Customer FocusRespect for the Employee and VolunteerTeamworkLead by ExampleParticipatory ManagementAccountability amp Our Word is Our BondInnovation amp Continuous ImprovementOpen Honest Communication and Feedback

IEEE Mission and Vision

VISIONTo advance global prosperity by fostering technological innovation enabling members careers and promoting community world-wide

MISSIONThe IEEE promotes the engineering process of creating developing integrating sharing and applying knowledge about electro and information technologies and sciences for the benefit of humanity and the profession

RAB Strategic Goals

Ensure the value of membershipBe the Leader in Membership DirectionBe the leader in Volunteer DevelopmentBe at the forefront of CommunicationsMeet the Challenges of a large transnational organizationEmphasize delegation using the powers reserved concept

Region 2 Goals

Increase overall Region leadership presence Support the programs of our Sections and ChaptersDevelop stronger ties with industry and governmentNurture future IEEE leaders by focusing support to student branch GOLD and PACE activitiesRecognize and reward the efforts and accomplishments of our members

Missing Reports

Central Pennsylvaniandash Meeting Financial

Officer Reporting

Johnstownndash Financial Reporting

Philadelphiandash Officer Reporting

West Virginiandash Meeting Reports

Youngstownndash Officer Reporting

Sections have until

30 June 200530 June 2005 to submit

reporting in order to

qualify for a 2005 Section

Rebate

Inactive Or Under-ReportedName Subgroup 2001 2002 2003

BALTIMORE AES10 2 1 0

CLEVELAND

C16 0 0 0

IA34 0 0 1

PE31 2 2 1

COLUMBUS GOLD NA 2 0

LEHIGH VALLEY C16 0 0 0

PHILADELPHIA

ED15CPMT21 1 0 0

EM14SIT30 2 4 0

EMB18 2 0 0

EMC27 2 0 0

MAG33 2 0 0

PITTSBURGH EMB18 2 2 1

WASHINGTON R07 JT WANOVA 0 1 1

RAB Leadership Award

To recognize those individuals who have exhibited exemplary and substantive leadership of an extraordinary nature in implementing activities which support RAB goals and objectives at the local regional national andor international level

Neville Jacobs ndash Baltimore Sectionndash For significant contributions and leadership in

providing pre-college electrical engineering exposure to high school students through the Baltimore Section Robot Project Activities

RAB Achievement Award

To recognize individuals involved with RAB andor the Regional network for singular achievement in the development and completion of a project(s) or activity(ies) which are directed to the fulfillment of one or more of the goals and objectives of RAB Amarjeet Basra ndash Northern Virginia Sectionndash For outstanding contributions in promoting

IEEE to college and pre-college students within the IEEE Northern Virginia Section

RAB 2005 - Section Significant Anniversary Banner

To recognize a Section for outstanding longevity through continuity in member support and enthusiasmJohnstown Sectionndash 50 Years (established 14 April 1955)

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

Business Management System (BMS) Project Approved

ITSC volunteers and staff developed and agreed on requirements for upgrading IEEErsquos Business Management System (BMS)First major upgrade to IEEE Membership system in almost 10 yearsImprovements will enable IEEE to better capture and use information to better understand and serve our members and customers

IEEE Strategic Research and Planning Completed 48

ProjectsWeb Usability ResearchAll Society Research Project (ASRP) - Non-renewing Society Members IEEE Non-renewing Members Study2004 IEEE Member Segmentation Impact of IEL on Membership at IEL subscribing organizations Corporate Partnership Project Help Desk Survey GOLD Mentoring Online Focus Groups Graduating Student Retention Survey

IEEE Authors SurveyProceedings of IEEE SurveyStandards in Education SurveyThe Institute Readership StudyWhatrsquos NewIEEE StudyIEEE Internet Panel (Pulse Project)IEEE Spectrum Advertising surveysEnvironmental Scan ndash IEEE ViewIEEE Membership Grade Name Change StudyIEEE-USA SurveysWomen in Engineering StudyAnnual Measures of Success Project

Details at httpwwwieeeorgresearch

IEEE Website Usability StudyResults are an IEEE-wide

Concern16 subjects were asked to complete three tasks ndash join ndash find an article ndash find a conference

None completed all three tasks in 45 minutesFacilitators of the research had never before encountered a site with such complexity - where users have so many different paths to solve the same problem

Annual ISI Citation Index SaysIEEE Has 18 of the Top 20 Journals In

Field Journals1 IEEE Signal Processing Magazine 2 IEEE Network 3 IEEE Transactions on Pattern Analysis amp Machine Intelligence 4 IEEE Transactions on Medical Imaging 5 IEEE Intelligent Systems 6 IEEE Personal Communications 8 IEEEASME Journal of Microelectromechanical Systems9 Proceedings of the IEEE10 IEEE Electron Device Letters11 IEEE Journal of Quantum Electronics12 IEEE Journal of Selected Topics in Quantum Electronics 13 IEEE Transactions on Image Processing 14 IEEEACM Transactions on Networking 15 IEEE Communications Magazine 16 IEEE Photonics Technology Letters 17 IEEE Transactions on Information Theory 18 IEEE Transactions on Electron Devices 20 IEEE Transactions on Robotics and Automation

90 On-Line Communities with over 12000 Participants

Topics include Power amp Energy Embedded System Product Safety Ethernet Passive Optical Networks Employment amp Career Strategies Some IEEE Committees are using this (NIC ITSC SPC) Members continue to express interest in collaboration toolsWorking with ITSC and RAB to define a long-term strategy

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

Member Satisfaction Remains Strong

83 are satisfied or highly satisfied with membership 92 said probably or definitely renew membership 82 of members would recommend IEEE membership

Member Satisfaction

Members are most satisfied withndash IEEE Email alias with virus protectionndash Joining or renewing IEEE membershipndash TransactionsMagazinesJournalsLetters

Members are least satisfied with ndash IEEE Travel Services ndash IEEE Job Site ndash Employment and career-related information

Volunteer Satisfaction With Staff Partnering Remains High

Over 93 of satisfied or highly satisfied with ndash Staff supporting their committeeboard ndash Entire IEEE staff

Most satisfied with ndash Professionalism ndash Accessibility

Least satisfied with ndash Innovation ndash Anticipating needs and offering creative solutions

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

Financial Results ndash Moving Forward

IEEE Operations have adapted to the gt$0 budgeting principlesThe 10 year plan to grow IEEE reserves to 50 of the IEEE Operating budget is close to being achieved in 3 yearsIEEE needs to continue to define a framework for managing and appropriately utilizing reserves including a method to strategically reinvest in IEEE

Executive Director Search Update

The Search Committee ndash Winston (Chair) Anderson Lightner Seo

Parrish Estey Stern Herz (Advisor)

Interviews with executive search firms were completed and IEEE selected the firm of Russell Reynolds in Washington DC to conduct the searchThe search process is expected to take 4-6 months

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Background

Strategic Initiative Managed by MDCLed by Moshe Kam now VP EA Membership seeks to answer ndash Who will the IEEE

member be in 2025 years

ndash How large will IEEE be ndash How will we achieve

membership goals

IndividualsCorporationsSchoolsDemographicsndash Locationndash Employmentndash Professional Disciplinendash Education

Relationshipsndash Motivation for

membershipndash Impact on IEEE

organization

Membership A New Initiative

IEEE Membership has been stagnant or declining12 growth in 2002-200305 growth in 2004-2005

Higher grade memberships in decline04 (917) decline worldwide17 (2907) decline in US (4013 loss in 2003-

2004)

Society Memberships in decline46 decline in 2003-200422 decline in 2004-2005

Why be concerned

IEEE ldquomarket sharerdquo is lowhellipIEEE not reaching large groups of ECEs in some countriesndash Spain Italy China

IEEE entry into new technical areas is slowndash New professions are created in IEEE fields

without their members joining IEEEndash Organizations that are more agile gain

footholds in new areas (eg ACM BMES)

Membership Project Focus Areas

Primaryndash Corporate Partnershipndash Segment outreach

Secondaryndash Country Initiativendash Membership titles and grade qualifications

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Corporate Partners-A Blueprint

Objective Develop meaningful corporate partnership agreementsIdentify common goals for IEEE and ECE Industryndash Education about IEEE standardsndash Pre-College engineering education

Develop joint projectsndash Workshop on relevant IEEE standard for delivery on

company sitendash Teacher-in-training campaign for schools n the

companyrsquos locale

Refrain from discounting and rebate programs

Corporate Partners-A Baseline

What is the value of IEEE to corporationsndash How is IEEE perceived by corporationsndash What do they know (and not know) about IEEEndash Where is there potential for increased cooperation and

development of common programs

SPG contracted for interviewsndash Internal interviews completendash External interviews in-process (Feb 2005)

Outcomes reviewed Discussion of potential agreements startedndash Two Region 8 corporationsndash Opportunities developed during interviews

Internal Interviews (1)

Value propositions of IEEE membership to an individual is different than the value proposition of an IEEE relationship to a corporation

ndash ldquoCompanies are concerned with ROI brand reputation costs revenuehellip this stuff is not being measured by an employeersquos membership with IEEErdquo

Understanding of relationships between IEEE and corporations is inconsistent

ndash ldquoCompanies [who buy IEL] seem to already feel as though they have a formal relationship with IEEEErdquo

Internal Interviews (2)

Corporations view IEEE membership as a cost rather than an opportunity

ldquoThere is no immediate short range benefit for anybody in management area to have employees belong to IEEErdquo

IEEErsquos publications are viewed as too theoretical to the practitioner

ldquoA large portion of the IEEE intellectual property is driven by academics exceept for Standards Gearing IP more towards industry is something that corporate partners could help fosterrdquo

ldquoThe stuff that IEEE produces is not really that useful or it takes a lot of work to be usefulrdquo

Value

ldquoThe Standards Association gave a legitimacy to IEEE as an organization and was important to selling the IEEE Brand within our companyrdquo

ldquoIf you go to industry and you want to opena door you start speaking standardshellip because everyone uses standards and they cannot live without standardsrdquo

External Interviews (1)

Most cited areas of IEEE value (in order) to corporationsStrategic Valuendash Standardsndash IELPublicationsResearch

Operational Valuendash Professional Developmentndash Information ExchangeNetworking

External Interviews (2)

The whole of IEEE critical to the value proposition for a corporate partnerndash Offering a partnership to a corporation will

require an integrated strategy across relevant parts of IEEE

ndash IEEE does not typically communicate value to the people within corporations

ndash Companies are puzzled by IEEE structureldquoand lack of understanding of how different units can offer different services that are relevant to the corporationrsquos needrdquo

External Interviews (3)

Buy-in and understanding at a senior level of a corporation is critical to the acceptance and success of a corporate partnership

ndash ldquoCorporate relationships with IEEE should start with CEOs firstrdquo

External Interviews (4)

A corporate partnership program must distinguish itself from an individual membershipndash ldquoIEEE needs to make sure there is no reason for an

individual member to stop being a member relative to a corporate partnershiprdquo

The ability to track users and usage of products and services is important to a corporation as well as to IEEE1048698ndash ldquoIf I could identify the users and level of usage by user

of the IEL I could more easily secure the budget dollars to pay for itrdquo

External Interviews (5)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (6)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (5)

Discounts on individual memberships is not a critical selling factor in a corporate partnership modelThe different sales models of the IEL between Europe and the US impact the customer experiencendash Agents vs salespersons who work for IEEE

External Interviews (6)

ldquoIEEE should see me as a valuable partner who can help them sell their product into the company not just a bank who is able to provide them with several thousands of dollarsrdquo (Europe)

ldquoI feel more like a customer than a partnerrdquo (Europe)

ldquoThere is nothing I would change about the relationship with IEEE IEEE worked with us to understand our needs They should carbon copy this approach with other organizationsrdquo (US)

Corporate Partners-Next Steps

Meeting with SPG to planhellipndash Partnership and pricing modelndash Impact structure

Development of a blueprint for Corporate Partnership MOUndash Draft for June 2005 Meeting Series

Continued discussionsnegotiations with corporations that showed interest in partnership

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Segment Initiative-First Steps

Objective identify how we can cooperate with non-IEEE groups and individuals who operate in our fields of interest

Fields of interest for 2005ndash Healthcare (instrumentation and IT) ndash Multimedia and entertainment

Started with IT professionals in Healthcarendash Worked closely with the Biotech Council and EMBS

First contact HIMSS (Healthcare Information and Management Systems Society) ndash 15000 members and 220 corporations

Tecker Consultants contracted to conduct focus groups at HIMSS annual convention

Segment Initiative-Next Steps

Analyze HIMSS focus group outcomesndash Is this the model we should follow

Conduct focus groups at the March 2005 meeting of the American College of Cardiologyndash 600 papers ldquoin commonrdquo

Expand effort to Multimedia and Entertainmentndash Work closely with the Broadcasting Technology

Society

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Country Initiative Titles amp Grades

Country Initiative the case for an outreach effort in Spainndash Initial analysis will be presented to MDC and

the TC

Membership titles and grade qualificationsndash Discussion of the new Graduate Student

Member grade will take place in meetings of RAB and MDC

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Web Usability ndash Design

Multiple interfaces confuse usersPoor navigability ndash Heavy use of BACK button in testing (avg 8)

Inconsistent link colorsUsers assume primary ldquofederatedrdquo SEARCH on home pageUsers expect ldquoGoogle-likerdquo SEARCHUsers gothellipndash Multiple SEARCH interfacesndash Searches not structured to usersrsquo priorities ndash Different routes to locate articlesndash Protracted search timesndash Frustratedmdashencountered dead ends gave up

PSPB Ad-hoc Web Advisory Group February 2005

Web Usability ndash Content

Passive vocabularyMarketing tone in textNon-informational graphicsExamplesndash Difficulty interpreting membership

criteriandash Misunderstood access authorizationsndash Exceedingly complex renewal process

Web Projects 2005-2006

Define primary tasks navigation sequences and interfacesDevelop standardsndash User interface identitybranding content

style and format physically disabled

Redesignre-architect IEEE Home PageDevelop new design page architecture templatesStandardize basic navigation for ieeeorg and other essential sub-sites

Web Projects II

Develop information amp navigation ldquoGatewaysrdquondash About IEEEndash Volunteers (customized ultimately

personalized)ndash Publicationsndash Conferencesndash Standardsndash Societiesndash Conference Organizersndash Careers

Web Projects III

Exploresupport e-commerce common ldquoshopping cartrdquo functionPerform clickstream analysis and data miningConduct usability testing of prototypesTrain content owners on ldquousable designrdquo and writing for the web

Web-Related Projects Underway

Major Xplore interface revision and Xplore functionalityUnified login ndashauthentication available on MyIEEE and soon will allow login to Xplore simultaneouslyIEEE Spectrum online redesignVolunteer Portal ndashconcept and preliminary plansHome page and sub-page graphic design conceptsClickstream analysis by volunteersstaffTAB content area revamp -concepts and planningBusiness Management Systems (BMS) project ndashvendorapplication selected -affects access to member financial data for possible Web display and accessMembership portalIEEEtv

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

IEEE Enabling Culture Principles

Member No 1 amp Customer FocusRespect for the Employee and VolunteerTeamworkLead by ExampleParticipatory ManagementAccountability amp Our Word is Our BondInnovation amp Continuous ImprovementOpen Honest Communication and Feedback

IEEE Mission and Vision

VISIONTo advance global prosperity by fostering technological innovation enabling members careers and promoting community world-wide

MISSIONThe IEEE promotes the engineering process of creating developing integrating sharing and applying knowledge about electro and information technologies and sciences for the benefit of humanity and the profession

RAB Strategic Goals

Ensure the value of membershipBe the Leader in Membership DirectionBe the leader in Volunteer DevelopmentBe at the forefront of CommunicationsMeet the Challenges of a large transnational organizationEmphasize delegation using the powers reserved concept

Region 2 Goals

Increase overall Region leadership presence Support the programs of our Sections and ChaptersDevelop stronger ties with industry and governmentNurture future IEEE leaders by focusing support to student branch GOLD and PACE activitiesRecognize and reward the efforts and accomplishments of our members

Missing Reports

Central Pennsylvaniandash Meeting Financial

Officer Reporting

Johnstownndash Financial Reporting

Philadelphiandash Officer Reporting

West Virginiandash Meeting Reports

Youngstownndash Officer Reporting

Sections have until

30 June 200530 June 2005 to submit

reporting in order to

qualify for a 2005 Section

Rebate

Inactive Or Under-ReportedName Subgroup 2001 2002 2003

BALTIMORE AES10 2 1 0

CLEVELAND

C16 0 0 0

IA34 0 0 1

PE31 2 2 1

COLUMBUS GOLD NA 2 0

LEHIGH VALLEY C16 0 0 0

PHILADELPHIA

ED15CPMT21 1 0 0

EM14SIT30 2 4 0

EMB18 2 0 0

EMC27 2 0 0

MAG33 2 0 0

PITTSBURGH EMB18 2 2 1

WASHINGTON R07 JT WANOVA 0 1 1

RAB Leadership Award

To recognize those individuals who have exhibited exemplary and substantive leadership of an extraordinary nature in implementing activities which support RAB goals and objectives at the local regional national andor international level

Neville Jacobs ndash Baltimore Sectionndash For significant contributions and leadership in

providing pre-college electrical engineering exposure to high school students through the Baltimore Section Robot Project Activities

RAB Achievement Award

To recognize individuals involved with RAB andor the Regional network for singular achievement in the development and completion of a project(s) or activity(ies) which are directed to the fulfillment of one or more of the goals and objectives of RAB Amarjeet Basra ndash Northern Virginia Sectionndash For outstanding contributions in promoting

IEEE to college and pre-college students within the IEEE Northern Virginia Section

RAB 2005 - Section Significant Anniversary Banner

To recognize a Section for outstanding longevity through continuity in member support and enthusiasmJohnstown Sectionndash 50 Years (established 14 April 1955)

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

IEEE Strategic Research and Planning Completed 48

ProjectsWeb Usability ResearchAll Society Research Project (ASRP) - Non-renewing Society Members IEEE Non-renewing Members Study2004 IEEE Member Segmentation Impact of IEL on Membership at IEL subscribing organizations Corporate Partnership Project Help Desk Survey GOLD Mentoring Online Focus Groups Graduating Student Retention Survey

IEEE Authors SurveyProceedings of IEEE SurveyStandards in Education SurveyThe Institute Readership StudyWhatrsquos NewIEEE StudyIEEE Internet Panel (Pulse Project)IEEE Spectrum Advertising surveysEnvironmental Scan ndash IEEE ViewIEEE Membership Grade Name Change StudyIEEE-USA SurveysWomen in Engineering StudyAnnual Measures of Success Project

Details at httpwwwieeeorgresearch

IEEE Website Usability StudyResults are an IEEE-wide

Concern16 subjects were asked to complete three tasks ndash join ndash find an article ndash find a conference

None completed all three tasks in 45 minutesFacilitators of the research had never before encountered a site with such complexity - where users have so many different paths to solve the same problem

Annual ISI Citation Index SaysIEEE Has 18 of the Top 20 Journals In

Field Journals1 IEEE Signal Processing Magazine 2 IEEE Network 3 IEEE Transactions on Pattern Analysis amp Machine Intelligence 4 IEEE Transactions on Medical Imaging 5 IEEE Intelligent Systems 6 IEEE Personal Communications 8 IEEEASME Journal of Microelectromechanical Systems9 Proceedings of the IEEE10 IEEE Electron Device Letters11 IEEE Journal of Quantum Electronics12 IEEE Journal of Selected Topics in Quantum Electronics 13 IEEE Transactions on Image Processing 14 IEEEACM Transactions on Networking 15 IEEE Communications Magazine 16 IEEE Photonics Technology Letters 17 IEEE Transactions on Information Theory 18 IEEE Transactions on Electron Devices 20 IEEE Transactions on Robotics and Automation

90 On-Line Communities with over 12000 Participants

Topics include Power amp Energy Embedded System Product Safety Ethernet Passive Optical Networks Employment amp Career Strategies Some IEEE Committees are using this (NIC ITSC SPC) Members continue to express interest in collaboration toolsWorking with ITSC and RAB to define a long-term strategy

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

Member Satisfaction Remains Strong

83 are satisfied or highly satisfied with membership 92 said probably or definitely renew membership 82 of members would recommend IEEE membership

Member Satisfaction

Members are most satisfied withndash IEEE Email alias with virus protectionndash Joining or renewing IEEE membershipndash TransactionsMagazinesJournalsLetters

Members are least satisfied with ndash IEEE Travel Services ndash IEEE Job Site ndash Employment and career-related information

Volunteer Satisfaction With Staff Partnering Remains High

Over 93 of satisfied or highly satisfied with ndash Staff supporting their committeeboard ndash Entire IEEE staff

Most satisfied with ndash Professionalism ndash Accessibility

Least satisfied with ndash Innovation ndash Anticipating needs and offering creative solutions

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

Financial Results ndash Moving Forward

IEEE Operations have adapted to the gt$0 budgeting principlesThe 10 year plan to grow IEEE reserves to 50 of the IEEE Operating budget is close to being achieved in 3 yearsIEEE needs to continue to define a framework for managing and appropriately utilizing reserves including a method to strategically reinvest in IEEE

Executive Director Search Update

The Search Committee ndash Winston (Chair) Anderson Lightner Seo

Parrish Estey Stern Herz (Advisor)

Interviews with executive search firms were completed and IEEE selected the firm of Russell Reynolds in Washington DC to conduct the searchThe search process is expected to take 4-6 months

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Background

Strategic Initiative Managed by MDCLed by Moshe Kam now VP EA Membership seeks to answer ndash Who will the IEEE

member be in 2025 years

ndash How large will IEEE be ndash How will we achieve

membership goals

IndividualsCorporationsSchoolsDemographicsndash Locationndash Employmentndash Professional Disciplinendash Education

Relationshipsndash Motivation for

membershipndash Impact on IEEE

organization

Membership A New Initiative

IEEE Membership has been stagnant or declining12 growth in 2002-200305 growth in 2004-2005

Higher grade memberships in decline04 (917) decline worldwide17 (2907) decline in US (4013 loss in 2003-

2004)

Society Memberships in decline46 decline in 2003-200422 decline in 2004-2005

Why be concerned

IEEE ldquomarket sharerdquo is lowhellipIEEE not reaching large groups of ECEs in some countriesndash Spain Italy China

IEEE entry into new technical areas is slowndash New professions are created in IEEE fields

without their members joining IEEEndash Organizations that are more agile gain

footholds in new areas (eg ACM BMES)

Membership Project Focus Areas

Primaryndash Corporate Partnershipndash Segment outreach

Secondaryndash Country Initiativendash Membership titles and grade qualifications

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Corporate Partners-A Blueprint

Objective Develop meaningful corporate partnership agreementsIdentify common goals for IEEE and ECE Industryndash Education about IEEE standardsndash Pre-College engineering education

Develop joint projectsndash Workshop on relevant IEEE standard for delivery on

company sitendash Teacher-in-training campaign for schools n the

companyrsquos locale

Refrain from discounting and rebate programs

Corporate Partners-A Baseline

What is the value of IEEE to corporationsndash How is IEEE perceived by corporationsndash What do they know (and not know) about IEEEndash Where is there potential for increased cooperation and

development of common programs

SPG contracted for interviewsndash Internal interviews completendash External interviews in-process (Feb 2005)

Outcomes reviewed Discussion of potential agreements startedndash Two Region 8 corporationsndash Opportunities developed during interviews

Internal Interviews (1)

Value propositions of IEEE membership to an individual is different than the value proposition of an IEEE relationship to a corporation

ndash ldquoCompanies are concerned with ROI brand reputation costs revenuehellip this stuff is not being measured by an employeersquos membership with IEEErdquo

Understanding of relationships between IEEE and corporations is inconsistent

ndash ldquoCompanies [who buy IEL] seem to already feel as though they have a formal relationship with IEEEErdquo

Internal Interviews (2)

Corporations view IEEE membership as a cost rather than an opportunity

ldquoThere is no immediate short range benefit for anybody in management area to have employees belong to IEEErdquo

IEEErsquos publications are viewed as too theoretical to the practitioner

ldquoA large portion of the IEEE intellectual property is driven by academics exceept for Standards Gearing IP more towards industry is something that corporate partners could help fosterrdquo

ldquoThe stuff that IEEE produces is not really that useful or it takes a lot of work to be usefulrdquo

Value

ldquoThe Standards Association gave a legitimacy to IEEE as an organization and was important to selling the IEEE Brand within our companyrdquo

ldquoIf you go to industry and you want to opena door you start speaking standardshellip because everyone uses standards and they cannot live without standardsrdquo

External Interviews (1)

Most cited areas of IEEE value (in order) to corporationsStrategic Valuendash Standardsndash IELPublicationsResearch

Operational Valuendash Professional Developmentndash Information ExchangeNetworking

External Interviews (2)

The whole of IEEE critical to the value proposition for a corporate partnerndash Offering a partnership to a corporation will

require an integrated strategy across relevant parts of IEEE

ndash IEEE does not typically communicate value to the people within corporations

ndash Companies are puzzled by IEEE structureldquoand lack of understanding of how different units can offer different services that are relevant to the corporationrsquos needrdquo

External Interviews (3)

Buy-in and understanding at a senior level of a corporation is critical to the acceptance and success of a corporate partnership

ndash ldquoCorporate relationships with IEEE should start with CEOs firstrdquo

External Interviews (4)

A corporate partnership program must distinguish itself from an individual membershipndash ldquoIEEE needs to make sure there is no reason for an

individual member to stop being a member relative to a corporate partnershiprdquo

The ability to track users and usage of products and services is important to a corporation as well as to IEEE1048698ndash ldquoIf I could identify the users and level of usage by user

of the IEL I could more easily secure the budget dollars to pay for itrdquo

External Interviews (5)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (6)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (5)

Discounts on individual memberships is not a critical selling factor in a corporate partnership modelThe different sales models of the IEL between Europe and the US impact the customer experiencendash Agents vs salespersons who work for IEEE

External Interviews (6)

ldquoIEEE should see me as a valuable partner who can help them sell their product into the company not just a bank who is able to provide them with several thousands of dollarsrdquo (Europe)

ldquoI feel more like a customer than a partnerrdquo (Europe)

ldquoThere is nothing I would change about the relationship with IEEE IEEE worked with us to understand our needs They should carbon copy this approach with other organizationsrdquo (US)

Corporate Partners-Next Steps

Meeting with SPG to planhellipndash Partnership and pricing modelndash Impact structure

Development of a blueprint for Corporate Partnership MOUndash Draft for June 2005 Meeting Series

Continued discussionsnegotiations with corporations that showed interest in partnership

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Segment Initiative-First Steps

Objective identify how we can cooperate with non-IEEE groups and individuals who operate in our fields of interest

Fields of interest for 2005ndash Healthcare (instrumentation and IT) ndash Multimedia and entertainment

Started with IT professionals in Healthcarendash Worked closely with the Biotech Council and EMBS

First contact HIMSS (Healthcare Information and Management Systems Society) ndash 15000 members and 220 corporations

Tecker Consultants contracted to conduct focus groups at HIMSS annual convention

Segment Initiative-Next Steps

Analyze HIMSS focus group outcomesndash Is this the model we should follow

Conduct focus groups at the March 2005 meeting of the American College of Cardiologyndash 600 papers ldquoin commonrdquo

Expand effort to Multimedia and Entertainmentndash Work closely with the Broadcasting Technology

Society

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Country Initiative Titles amp Grades

Country Initiative the case for an outreach effort in Spainndash Initial analysis will be presented to MDC and

the TC

Membership titles and grade qualificationsndash Discussion of the new Graduate Student

Member grade will take place in meetings of RAB and MDC

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Web Usability ndash Design

Multiple interfaces confuse usersPoor navigability ndash Heavy use of BACK button in testing (avg 8)

Inconsistent link colorsUsers assume primary ldquofederatedrdquo SEARCH on home pageUsers expect ldquoGoogle-likerdquo SEARCHUsers gothellipndash Multiple SEARCH interfacesndash Searches not structured to usersrsquo priorities ndash Different routes to locate articlesndash Protracted search timesndash Frustratedmdashencountered dead ends gave up

PSPB Ad-hoc Web Advisory Group February 2005

Web Usability ndash Content

Passive vocabularyMarketing tone in textNon-informational graphicsExamplesndash Difficulty interpreting membership

criteriandash Misunderstood access authorizationsndash Exceedingly complex renewal process

Web Projects 2005-2006

Define primary tasks navigation sequences and interfacesDevelop standardsndash User interface identitybranding content

style and format physically disabled

Redesignre-architect IEEE Home PageDevelop new design page architecture templatesStandardize basic navigation for ieeeorg and other essential sub-sites

Web Projects II

Develop information amp navigation ldquoGatewaysrdquondash About IEEEndash Volunteers (customized ultimately

personalized)ndash Publicationsndash Conferencesndash Standardsndash Societiesndash Conference Organizersndash Careers

Web Projects III

Exploresupport e-commerce common ldquoshopping cartrdquo functionPerform clickstream analysis and data miningConduct usability testing of prototypesTrain content owners on ldquousable designrdquo and writing for the web

Web-Related Projects Underway

Major Xplore interface revision and Xplore functionalityUnified login ndashauthentication available on MyIEEE and soon will allow login to Xplore simultaneouslyIEEE Spectrum online redesignVolunteer Portal ndashconcept and preliminary plansHome page and sub-page graphic design conceptsClickstream analysis by volunteersstaffTAB content area revamp -concepts and planningBusiness Management Systems (BMS) project ndashvendorapplication selected -affects access to member financial data for possible Web display and accessMembership portalIEEEtv

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

IEEE Enabling Culture Principles

Member No 1 amp Customer FocusRespect for the Employee and VolunteerTeamworkLead by ExampleParticipatory ManagementAccountability amp Our Word is Our BondInnovation amp Continuous ImprovementOpen Honest Communication and Feedback

IEEE Mission and Vision

VISIONTo advance global prosperity by fostering technological innovation enabling members careers and promoting community world-wide

MISSIONThe IEEE promotes the engineering process of creating developing integrating sharing and applying knowledge about electro and information technologies and sciences for the benefit of humanity and the profession

RAB Strategic Goals

Ensure the value of membershipBe the Leader in Membership DirectionBe the leader in Volunteer DevelopmentBe at the forefront of CommunicationsMeet the Challenges of a large transnational organizationEmphasize delegation using the powers reserved concept

Region 2 Goals

Increase overall Region leadership presence Support the programs of our Sections and ChaptersDevelop stronger ties with industry and governmentNurture future IEEE leaders by focusing support to student branch GOLD and PACE activitiesRecognize and reward the efforts and accomplishments of our members

Missing Reports

Central Pennsylvaniandash Meeting Financial

Officer Reporting

Johnstownndash Financial Reporting

Philadelphiandash Officer Reporting

West Virginiandash Meeting Reports

Youngstownndash Officer Reporting

Sections have until

30 June 200530 June 2005 to submit

reporting in order to

qualify for a 2005 Section

Rebate

Inactive Or Under-ReportedName Subgroup 2001 2002 2003

BALTIMORE AES10 2 1 0

CLEVELAND

C16 0 0 0

IA34 0 0 1

PE31 2 2 1

COLUMBUS GOLD NA 2 0

LEHIGH VALLEY C16 0 0 0

PHILADELPHIA

ED15CPMT21 1 0 0

EM14SIT30 2 4 0

EMB18 2 0 0

EMC27 2 0 0

MAG33 2 0 0

PITTSBURGH EMB18 2 2 1

WASHINGTON R07 JT WANOVA 0 1 1

RAB Leadership Award

To recognize those individuals who have exhibited exemplary and substantive leadership of an extraordinary nature in implementing activities which support RAB goals and objectives at the local regional national andor international level

Neville Jacobs ndash Baltimore Sectionndash For significant contributions and leadership in

providing pre-college electrical engineering exposure to high school students through the Baltimore Section Robot Project Activities

RAB Achievement Award

To recognize individuals involved with RAB andor the Regional network for singular achievement in the development and completion of a project(s) or activity(ies) which are directed to the fulfillment of one or more of the goals and objectives of RAB Amarjeet Basra ndash Northern Virginia Sectionndash For outstanding contributions in promoting

IEEE to college and pre-college students within the IEEE Northern Virginia Section

RAB 2005 - Section Significant Anniversary Banner

To recognize a Section for outstanding longevity through continuity in member support and enthusiasmJohnstown Sectionndash 50 Years (established 14 April 1955)

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

IEEE Website Usability StudyResults are an IEEE-wide

Concern16 subjects were asked to complete three tasks ndash join ndash find an article ndash find a conference

None completed all three tasks in 45 minutesFacilitators of the research had never before encountered a site with such complexity - where users have so many different paths to solve the same problem

Annual ISI Citation Index SaysIEEE Has 18 of the Top 20 Journals In

Field Journals1 IEEE Signal Processing Magazine 2 IEEE Network 3 IEEE Transactions on Pattern Analysis amp Machine Intelligence 4 IEEE Transactions on Medical Imaging 5 IEEE Intelligent Systems 6 IEEE Personal Communications 8 IEEEASME Journal of Microelectromechanical Systems9 Proceedings of the IEEE10 IEEE Electron Device Letters11 IEEE Journal of Quantum Electronics12 IEEE Journal of Selected Topics in Quantum Electronics 13 IEEE Transactions on Image Processing 14 IEEEACM Transactions on Networking 15 IEEE Communications Magazine 16 IEEE Photonics Technology Letters 17 IEEE Transactions on Information Theory 18 IEEE Transactions on Electron Devices 20 IEEE Transactions on Robotics and Automation

90 On-Line Communities with over 12000 Participants

Topics include Power amp Energy Embedded System Product Safety Ethernet Passive Optical Networks Employment amp Career Strategies Some IEEE Committees are using this (NIC ITSC SPC) Members continue to express interest in collaboration toolsWorking with ITSC and RAB to define a long-term strategy

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

Member Satisfaction Remains Strong

83 are satisfied or highly satisfied with membership 92 said probably or definitely renew membership 82 of members would recommend IEEE membership

Member Satisfaction

Members are most satisfied withndash IEEE Email alias with virus protectionndash Joining or renewing IEEE membershipndash TransactionsMagazinesJournalsLetters

Members are least satisfied with ndash IEEE Travel Services ndash IEEE Job Site ndash Employment and career-related information

Volunteer Satisfaction With Staff Partnering Remains High

Over 93 of satisfied or highly satisfied with ndash Staff supporting their committeeboard ndash Entire IEEE staff

Most satisfied with ndash Professionalism ndash Accessibility

Least satisfied with ndash Innovation ndash Anticipating needs and offering creative solutions

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

Financial Results ndash Moving Forward

IEEE Operations have adapted to the gt$0 budgeting principlesThe 10 year plan to grow IEEE reserves to 50 of the IEEE Operating budget is close to being achieved in 3 yearsIEEE needs to continue to define a framework for managing and appropriately utilizing reserves including a method to strategically reinvest in IEEE

Executive Director Search Update

The Search Committee ndash Winston (Chair) Anderson Lightner Seo

Parrish Estey Stern Herz (Advisor)

Interviews with executive search firms were completed and IEEE selected the firm of Russell Reynolds in Washington DC to conduct the searchThe search process is expected to take 4-6 months

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Background

Strategic Initiative Managed by MDCLed by Moshe Kam now VP EA Membership seeks to answer ndash Who will the IEEE

member be in 2025 years

ndash How large will IEEE be ndash How will we achieve

membership goals

IndividualsCorporationsSchoolsDemographicsndash Locationndash Employmentndash Professional Disciplinendash Education

Relationshipsndash Motivation for

membershipndash Impact on IEEE

organization

Membership A New Initiative

IEEE Membership has been stagnant or declining12 growth in 2002-200305 growth in 2004-2005

Higher grade memberships in decline04 (917) decline worldwide17 (2907) decline in US (4013 loss in 2003-

2004)

Society Memberships in decline46 decline in 2003-200422 decline in 2004-2005

Why be concerned

IEEE ldquomarket sharerdquo is lowhellipIEEE not reaching large groups of ECEs in some countriesndash Spain Italy China

IEEE entry into new technical areas is slowndash New professions are created in IEEE fields

without their members joining IEEEndash Organizations that are more agile gain

footholds in new areas (eg ACM BMES)

Membership Project Focus Areas

Primaryndash Corporate Partnershipndash Segment outreach

Secondaryndash Country Initiativendash Membership titles and grade qualifications

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Corporate Partners-A Blueprint

Objective Develop meaningful corporate partnership agreementsIdentify common goals for IEEE and ECE Industryndash Education about IEEE standardsndash Pre-College engineering education

Develop joint projectsndash Workshop on relevant IEEE standard for delivery on

company sitendash Teacher-in-training campaign for schools n the

companyrsquos locale

Refrain from discounting and rebate programs

Corporate Partners-A Baseline

What is the value of IEEE to corporationsndash How is IEEE perceived by corporationsndash What do they know (and not know) about IEEEndash Where is there potential for increased cooperation and

development of common programs

SPG contracted for interviewsndash Internal interviews completendash External interviews in-process (Feb 2005)

Outcomes reviewed Discussion of potential agreements startedndash Two Region 8 corporationsndash Opportunities developed during interviews

Internal Interviews (1)

Value propositions of IEEE membership to an individual is different than the value proposition of an IEEE relationship to a corporation

ndash ldquoCompanies are concerned with ROI brand reputation costs revenuehellip this stuff is not being measured by an employeersquos membership with IEEErdquo

Understanding of relationships between IEEE and corporations is inconsistent

ndash ldquoCompanies [who buy IEL] seem to already feel as though they have a formal relationship with IEEEErdquo

Internal Interviews (2)

Corporations view IEEE membership as a cost rather than an opportunity

ldquoThere is no immediate short range benefit for anybody in management area to have employees belong to IEEErdquo

IEEErsquos publications are viewed as too theoretical to the practitioner

ldquoA large portion of the IEEE intellectual property is driven by academics exceept for Standards Gearing IP more towards industry is something that corporate partners could help fosterrdquo

ldquoThe stuff that IEEE produces is not really that useful or it takes a lot of work to be usefulrdquo

Value

ldquoThe Standards Association gave a legitimacy to IEEE as an organization and was important to selling the IEEE Brand within our companyrdquo

ldquoIf you go to industry and you want to opena door you start speaking standardshellip because everyone uses standards and they cannot live without standardsrdquo

External Interviews (1)

Most cited areas of IEEE value (in order) to corporationsStrategic Valuendash Standardsndash IELPublicationsResearch

Operational Valuendash Professional Developmentndash Information ExchangeNetworking

External Interviews (2)

The whole of IEEE critical to the value proposition for a corporate partnerndash Offering a partnership to a corporation will

require an integrated strategy across relevant parts of IEEE

ndash IEEE does not typically communicate value to the people within corporations

ndash Companies are puzzled by IEEE structureldquoand lack of understanding of how different units can offer different services that are relevant to the corporationrsquos needrdquo

External Interviews (3)

Buy-in and understanding at a senior level of a corporation is critical to the acceptance and success of a corporate partnership

ndash ldquoCorporate relationships with IEEE should start with CEOs firstrdquo

External Interviews (4)

A corporate partnership program must distinguish itself from an individual membershipndash ldquoIEEE needs to make sure there is no reason for an

individual member to stop being a member relative to a corporate partnershiprdquo

The ability to track users and usage of products and services is important to a corporation as well as to IEEE1048698ndash ldquoIf I could identify the users and level of usage by user

of the IEL I could more easily secure the budget dollars to pay for itrdquo

External Interviews (5)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (6)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (5)

Discounts on individual memberships is not a critical selling factor in a corporate partnership modelThe different sales models of the IEL between Europe and the US impact the customer experiencendash Agents vs salespersons who work for IEEE

External Interviews (6)

ldquoIEEE should see me as a valuable partner who can help them sell their product into the company not just a bank who is able to provide them with several thousands of dollarsrdquo (Europe)

ldquoI feel more like a customer than a partnerrdquo (Europe)

ldquoThere is nothing I would change about the relationship with IEEE IEEE worked with us to understand our needs They should carbon copy this approach with other organizationsrdquo (US)

Corporate Partners-Next Steps

Meeting with SPG to planhellipndash Partnership and pricing modelndash Impact structure

Development of a blueprint for Corporate Partnership MOUndash Draft for June 2005 Meeting Series

Continued discussionsnegotiations with corporations that showed interest in partnership

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Segment Initiative-First Steps

Objective identify how we can cooperate with non-IEEE groups and individuals who operate in our fields of interest

Fields of interest for 2005ndash Healthcare (instrumentation and IT) ndash Multimedia and entertainment

Started with IT professionals in Healthcarendash Worked closely with the Biotech Council and EMBS

First contact HIMSS (Healthcare Information and Management Systems Society) ndash 15000 members and 220 corporations

Tecker Consultants contracted to conduct focus groups at HIMSS annual convention

Segment Initiative-Next Steps

Analyze HIMSS focus group outcomesndash Is this the model we should follow

Conduct focus groups at the March 2005 meeting of the American College of Cardiologyndash 600 papers ldquoin commonrdquo

Expand effort to Multimedia and Entertainmentndash Work closely with the Broadcasting Technology

Society

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Country Initiative Titles amp Grades

Country Initiative the case for an outreach effort in Spainndash Initial analysis will be presented to MDC and

the TC

Membership titles and grade qualificationsndash Discussion of the new Graduate Student

Member grade will take place in meetings of RAB and MDC

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Web Usability ndash Design

Multiple interfaces confuse usersPoor navigability ndash Heavy use of BACK button in testing (avg 8)

Inconsistent link colorsUsers assume primary ldquofederatedrdquo SEARCH on home pageUsers expect ldquoGoogle-likerdquo SEARCHUsers gothellipndash Multiple SEARCH interfacesndash Searches not structured to usersrsquo priorities ndash Different routes to locate articlesndash Protracted search timesndash Frustratedmdashencountered dead ends gave up

PSPB Ad-hoc Web Advisory Group February 2005

Web Usability ndash Content

Passive vocabularyMarketing tone in textNon-informational graphicsExamplesndash Difficulty interpreting membership

criteriandash Misunderstood access authorizationsndash Exceedingly complex renewal process

Web Projects 2005-2006

Define primary tasks navigation sequences and interfacesDevelop standardsndash User interface identitybranding content

style and format physically disabled

Redesignre-architect IEEE Home PageDevelop new design page architecture templatesStandardize basic navigation for ieeeorg and other essential sub-sites

Web Projects II

Develop information amp navigation ldquoGatewaysrdquondash About IEEEndash Volunteers (customized ultimately

personalized)ndash Publicationsndash Conferencesndash Standardsndash Societiesndash Conference Organizersndash Careers

Web Projects III

Exploresupport e-commerce common ldquoshopping cartrdquo functionPerform clickstream analysis and data miningConduct usability testing of prototypesTrain content owners on ldquousable designrdquo and writing for the web

Web-Related Projects Underway

Major Xplore interface revision and Xplore functionalityUnified login ndashauthentication available on MyIEEE and soon will allow login to Xplore simultaneouslyIEEE Spectrum online redesignVolunteer Portal ndashconcept and preliminary plansHome page and sub-page graphic design conceptsClickstream analysis by volunteersstaffTAB content area revamp -concepts and planningBusiness Management Systems (BMS) project ndashvendorapplication selected -affects access to member financial data for possible Web display and accessMembership portalIEEEtv

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

IEEE Enabling Culture Principles

Member No 1 amp Customer FocusRespect for the Employee and VolunteerTeamworkLead by ExampleParticipatory ManagementAccountability amp Our Word is Our BondInnovation amp Continuous ImprovementOpen Honest Communication and Feedback

IEEE Mission and Vision

VISIONTo advance global prosperity by fostering technological innovation enabling members careers and promoting community world-wide

MISSIONThe IEEE promotes the engineering process of creating developing integrating sharing and applying knowledge about electro and information technologies and sciences for the benefit of humanity and the profession

RAB Strategic Goals

Ensure the value of membershipBe the Leader in Membership DirectionBe the leader in Volunteer DevelopmentBe at the forefront of CommunicationsMeet the Challenges of a large transnational organizationEmphasize delegation using the powers reserved concept

Region 2 Goals

Increase overall Region leadership presence Support the programs of our Sections and ChaptersDevelop stronger ties with industry and governmentNurture future IEEE leaders by focusing support to student branch GOLD and PACE activitiesRecognize and reward the efforts and accomplishments of our members

Missing Reports

Central Pennsylvaniandash Meeting Financial

Officer Reporting

Johnstownndash Financial Reporting

Philadelphiandash Officer Reporting

West Virginiandash Meeting Reports

Youngstownndash Officer Reporting

Sections have until

30 June 200530 June 2005 to submit

reporting in order to

qualify for a 2005 Section

Rebate

Inactive Or Under-ReportedName Subgroup 2001 2002 2003

BALTIMORE AES10 2 1 0

CLEVELAND

C16 0 0 0

IA34 0 0 1

PE31 2 2 1

COLUMBUS GOLD NA 2 0

LEHIGH VALLEY C16 0 0 0

PHILADELPHIA

ED15CPMT21 1 0 0

EM14SIT30 2 4 0

EMB18 2 0 0

EMC27 2 0 0

MAG33 2 0 0

PITTSBURGH EMB18 2 2 1

WASHINGTON R07 JT WANOVA 0 1 1

RAB Leadership Award

To recognize those individuals who have exhibited exemplary and substantive leadership of an extraordinary nature in implementing activities which support RAB goals and objectives at the local regional national andor international level

Neville Jacobs ndash Baltimore Sectionndash For significant contributions and leadership in

providing pre-college electrical engineering exposure to high school students through the Baltimore Section Robot Project Activities

RAB Achievement Award

To recognize individuals involved with RAB andor the Regional network for singular achievement in the development and completion of a project(s) or activity(ies) which are directed to the fulfillment of one or more of the goals and objectives of RAB Amarjeet Basra ndash Northern Virginia Sectionndash For outstanding contributions in promoting

IEEE to college and pre-college students within the IEEE Northern Virginia Section

RAB 2005 - Section Significant Anniversary Banner

To recognize a Section for outstanding longevity through continuity in member support and enthusiasmJohnstown Sectionndash 50 Years (established 14 April 1955)

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

Annual ISI Citation Index SaysIEEE Has 18 of the Top 20 Journals In

Field Journals1 IEEE Signal Processing Magazine 2 IEEE Network 3 IEEE Transactions on Pattern Analysis amp Machine Intelligence 4 IEEE Transactions on Medical Imaging 5 IEEE Intelligent Systems 6 IEEE Personal Communications 8 IEEEASME Journal of Microelectromechanical Systems9 Proceedings of the IEEE10 IEEE Electron Device Letters11 IEEE Journal of Quantum Electronics12 IEEE Journal of Selected Topics in Quantum Electronics 13 IEEE Transactions on Image Processing 14 IEEEACM Transactions on Networking 15 IEEE Communications Magazine 16 IEEE Photonics Technology Letters 17 IEEE Transactions on Information Theory 18 IEEE Transactions on Electron Devices 20 IEEE Transactions on Robotics and Automation

90 On-Line Communities with over 12000 Participants

Topics include Power amp Energy Embedded System Product Safety Ethernet Passive Optical Networks Employment amp Career Strategies Some IEEE Committees are using this (NIC ITSC SPC) Members continue to express interest in collaboration toolsWorking with ITSC and RAB to define a long-term strategy

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

Member Satisfaction Remains Strong

83 are satisfied or highly satisfied with membership 92 said probably or definitely renew membership 82 of members would recommend IEEE membership

Member Satisfaction

Members are most satisfied withndash IEEE Email alias with virus protectionndash Joining or renewing IEEE membershipndash TransactionsMagazinesJournalsLetters

Members are least satisfied with ndash IEEE Travel Services ndash IEEE Job Site ndash Employment and career-related information

Volunteer Satisfaction With Staff Partnering Remains High

Over 93 of satisfied or highly satisfied with ndash Staff supporting their committeeboard ndash Entire IEEE staff

Most satisfied with ndash Professionalism ndash Accessibility

Least satisfied with ndash Innovation ndash Anticipating needs and offering creative solutions

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

Financial Results ndash Moving Forward

IEEE Operations have adapted to the gt$0 budgeting principlesThe 10 year plan to grow IEEE reserves to 50 of the IEEE Operating budget is close to being achieved in 3 yearsIEEE needs to continue to define a framework for managing and appropriately utilizing reserves including a method to strategically reinvest in IEEE

Executive Director Search Update

The Search Committee ndash Winston (Chair) Anderson Lightner Seo

Parrish Estey Stern Herz (Advisor)

Interviews with executive search firms were completed and IEEE selected the firm of Russell Reynolds in Washington DC to conduct the searchThe search process is expected to take 4-6 months

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Background

Strategic Initiative Managed by MDCLed by Moshe Kam now VP EA Membership seeks to answer ndash Who will the IEEE

member be in 2025 years

ndash How large will IEEE be ndash How will we achieve

membership goals

IndividualsCorporationsSchoolsDemographicsndash Locationndash Employmentndash Professional Disciplinendash Education

Relationshipsndash Motivation for

membershipndash Impact on IEEE

organization

Membership A New Initiative

IEEE Membership has been stagnant or declining12 growth in 2002-200305 growth in 2004-2005

Higher grade memberships in decline04 (917) decline worldwide17 (2907) decline in US (4013 loss in 2003-

2004)

Society Memberships in decline46 decline in 2003-200422 decline in 2004-2005

Why be concerned

IEEE ldquomarket sharerdquo is lowhellipIEEE not reaching large groups of ECEs in some countriesndash Spain Italy China

IEEE entry into new technical areas is slowndash New professions are created in IEEE fields

without their members joining IEEEndash Organizations that are more agile gain

footholds in new areas (eg ACM BMES)

Membership Project Focus Areas

Primaryndash Corporate Partnershipndash Segment outreach

Secondaryndash Country Initiativendash Membership titles and grade qualifications

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Corporate Partners-A Blueprint

Objective Develop meaningful corporate partnership agreementsIdentify common goals for IEEE and ECE Industryndash Education about IEEE standardsndash Pre-College engineering education

Develop joint projectsndash Workshop on relevant IEEE standard for delivery on

company sitendash Teacher-in-training campaign for schools n the

companyrsquos locale

Refrain from discounting and rebate programs

Corporate Partners-A Baseline

What is the value of IEEE to corporationsndash How is IEEE perceived by corporationsndash What do they know (and not know) about IEEEndash Where is there potential for increased cooperation and

development of common programs

SPG contracted for interviewsndash Internal interviews completendash External interviews in-process (Feb 2005)

Outcomes reviewed Discussion of potential agreements startedndash Two Region 8 corporationsndash Opportunities developed during interviews

Internal Interviews (1)

Value propositions of IEEE membership to an individual is different than the value proposition of an IEEE relationship to a corporation

ndash ldquoCompanies are concerned with ROI brand reputation costs revenuehellip this stuff is not being measured by an employeersquos membership with IEEErdquo

Understanding of relationships between IEEE and corporations is inconsistent

ndash ldquoCompanies [who buy IEL] seem to already feel as though they have a formal relationship with IEEEErdquo

Internal Interviews (2)

Corporations view IEEE membership as a cost rather than an opportunity

ldquoThere is no immediate short range benefit for anybody in management area to have employees belong to IEEErdquo

IEEErsquos publications are viewed as too theoretical to the practitioner

ldquoA large portion of the IEEE intellectual property is driven by academics exceept for Standards Gearing IP more towards industry is something that corporate partners could help fosterrdquo

ldquoThe stuff that IEEE produces is not really that useful or it takes a lot of work to be usefulrdquo

Value

ldquoThe Standards Association gave a legitimacy to IEEE as an organization and was important to selling the IEEE Brand within our companyrdquo

ldquoIf you go to industry and you want to opena door you start speaking standardshellip because everyone uses standards and they cannot live without standardsrdquo

External Interviews (1)

Most cited areas of IEEE value (in order) to corporationsStrategic Valuendash Standardsndash IELPublicationsResearch

Operational Valuendash Professional Developmentndash Information ExchangeNetworking

External Interviews (2)

The whole of IEEE critical to the value proposition for a corporate partnerndash Offering a partnership to a corporation will

require an integrated strategy across relevant parts of IEEE

ndash IEEE does not typically communicate value to the people within corporations

ndash Companies are puzzled by IEEE structureldquoand lack of understanding of how different units can offer different services that are relevant to the corporationrsquos needrdquo

External Interviews (3)

Buy-in and understanding at a senior level of a corporation is critical to the acceptance and success of a corporate partnership

ndash ldquoCorporate relationships with IEEE should start with CEOs firstrdquo

External Interviews (4)

A corporate partnership program must distinguish itself from an individual membershipndash ldquoIEEE needs to make sure there is no reason for an

individual member to stop being a member relative to a corporate partnershiprdquo

The ability to track users and usage of products and services is important to a corporation as well as to IEEE1048698ndash ldquoIf I could identify the users and level of usage by user

of the IEL I could more easily secure the budget dollars to pay for itrdquo

External Interviews (5)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (6)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (5)

Discounts on individual memberships is not a critical selling factor in a corporate partnership modelThe different sales models of the IEL between Europe and the US impact the customer experiencendash Agents vs salespersons who work for IEEE

External Interviews (6)

ldquoIEEE should see me as a valuable partner who can help them sell their product into the company not just a bank who is able to provide them with several thousands of dollarsrdquo (Europe)

ldquoI feel more like a customer than a partnerrdquo (Europe)

ldquoThere is nothing I would change about the relationship with IEEE IEEE worked with us to understand our needs They should carbon copy this approach with other organizationsrdquo (US)

Corporate Partners-Next Steps

Meeting with SPG to planhellipndash Partnership and pricing modelndash Impact structure

Development of a blueprint for Corporate Partnership MOUndash Draft for June 2005 Meeting Series

Continued discussionsnegotiations with corporations that showed interest in partnership

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Segment Initiative-First Steps

Objective identify how we can cooperate with non-IEEE groups and individuals who operate in our fields of interest

Fields of interest for 2005ndash Healthcare (instrumentation and IT) ndash Multimedia and entertainment

Started with IT professionals in Healthcarendash Worked closely with the Biotech Council and EMBS

First contact HIMSS (Healthcare Information and Management Systems Society) ndash 15000 members and 220 corporations

Tecker Consultants contracted to conduct focus groups at HIMSS annual convention

Segment Initiative-Next Steps

Analyze HIMSS focus group outcomesndash Is this the model we should follow

Conduct focus groups at the March 2005 meeting of the American College of Cardiologyndash 600 papers ldquoin commonrdquo

Expand effort to Multimedia and Entertainmentndash Work closely with the Broadcasting Technology

Society

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Country Initiative Titles amp Grades

Country Initiative the case for an outreach effort in Spainndash Initial analysis will be presented to MDC and

the TC

Membership titles and grade qualificationsndash Discussion of the new Graduate Student

Member grade will take place in meetings of RAB and MDC

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Web Usability ndash Design

Multiple interfaces confuse usersPoor navigability ndash Heavy use of BACK button in testing (avg 8)

Inconsistent link colorsUsers assume primary ldquofederatedrdquo SEARCH on home pageUsers expect ldquoGoogle-likerdquo SEARCHUsers gothellipndash Multiple SEARCH interfacesndash Searches not structured to usersrsquo priorities ndash Different routes to locate articlesndash Protracted search timesndash Frustratedmdashencountered dead ends gave up

PSPB Ad-hoc Web Advisory Group February 2005

Web Usability ndash Content

Passive vocabularyMarketing tone in textNon-informational graphicsExamplesndash Difficulty interpreting membership

criteriandash Misunderstood access authorizationsndash Exceedingly complex renewal process

Web Projects 2005-2006

Define primary tasks navigation sequences and interfacesDevelop standardsndash User interface identitybranding content

style and format physically disabled

Redesignre-architect IEEE Home PageDevelop new design page architecture templatesStandardize basic navigation for ieeeorg and other essential sub-sites

Web Projects II

Develop information amp navigation ldquoGatewaysrdquondash About IEEEndash Volunteers (customized ultimately

personalized)ndash Publicationsndash Conferencesndash Standardsndash Societiesndash Conference Organizersndash Careers

Web Projects III

Exploresupport e-commerce common ldquoshopping cartrdquo functionPerform clickstream analysis and data miningConduct usability testing of prototypesTrain content owners on ldquousable designrdquo and writing for the web

Web-Related Projects Underway

Major Xplore interface revision and Xplore functionalityUnified login ndashauthentication available on MyIEEE and soon will allow login to Xplore simultaneouslyIEEE Spectrum online redesignVolunteer Portal ndashconcept and preliminary plansHome page and sub-page graphic design conceptsClickstream analysis by volunteersstaffTAB content area revamp -concepts and planningBusiness Management Systems (BMS) project ndashvendorapplication selected -affects access to member financial data for possible Web display and accessMembership portalIEEEtv

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

IEEE Enabling Culture Principles

Member No 1 amp Customer FocusRespect for the Employee and VolunteerTeamworkLead by ExampleParticipatory ManagementAccountability amp Our Word is Our BondInnovation amp Continuous ImprovementOpen Honest Communication and Feedback

IEEE Mission and Vision

VISIONTo advance global prosperity by fostering technological innovation enabling members careers and promoting community world-wide

MISSIONThe IEEE promotes the engineering process of creating developing integrating sharing and applying knowledge about electro and information technologies and sciences for the benefit of humanity and the profession

RAB Strategic Goals

Ensure the value of membershipBe the Leader in Membership DirectionBe the leader in Volunteer DevelopmentBe at the forefront of CommunicationsMeet the Challenges of a large transnational organizationEmphasize delegation using the powers reserved concept

Region 2 Goals

Increase overall Region leadership presence Support the programs of our Sections and ChaptersDevelop stronger ties with industry and governmentNurture future IEEE leaders by focusing support to student branch GOLD and PACE activitiesRecognize and reward the efforts and accomplishments of our members

Missing Reports

Central Pennsylvaniandash Meeting Financial

Officer Reporting

Johnstownndash Financial Reporting

Philadelphiandash Officer Reporting

West Virginiandash Meeting Reports

Youngstownndash Officer Reporting

Sections have until

30 June 200530 June 2005 to submit

reporting in order to

qualify for a 2005 Section

Rebate

Inactive Or Under-ReportedName Subgroup 2001 2002 2003

BALTIMORE AES10 2 1 0

CLEVELAND

C16 0 0 0

IA34 0 0 1

PE31 2 2 1

COLUMBUS GOLD NA 2 0

LEHIGH VALLEY C16 0 0 0

PHILADELPHIA

ED15CPMT21 1 0 0

EM14SIT30 2 4 0

EMB18 2 0 0

EMC27 2 0 0

MAG33 2 0 0

PITTSBURGH EMB18 2 2 1

WASHINGTON R07 JT WANOVA 0 1 1

RAB Leadership Award

To recognize those individuals who have exhibited exemplary and substantive leadership of an extraordinary nature in implementing activities which support RAB goals and objectives at the local regional national andor international level

Neville Jacobs ndash Baltimore Sectionndash For significant contributions and leadership in

providing pre-college electrical engineering exposure to high school students through the Baltimore Section Robot Project Activities

RAB Achievement Award

To recognize individuals involved with RAB andor the Regional network for singular achievement in the development and completion of a project(s) or activity(ies) which are directed to the fulfillment of one or more of the goals and objectives of RAB Amarjeet Basra ndash Northern Virginia Sectionndash For outstanding contributions in promoting

IEEE to college and pre-college students within the IEEE Northern Virginia Section

RAB 2005 - Section Significant Anniversary Banner

To recognize a Section for outstanding longevity through continuity in member support and enthusiasmJohnstown Sectionndash 50 Years (established 14 April 1955)

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

90 On-Line Communities with over 12000 Participants

Topics include Power amp Energy Embedded System Product Safety Ethernet Passive Optical Networks Employment amp Career Strategies Some IEEE Committees are using this (NIC ITSC SPC) Members continue to express interest in collaboration toolsWorking with ITSC and RAB to define a long-term strategy

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

Member Satisfaction Remains Strong

83 are satisfied or highly satisfied with membership 92 said probably or definitely renew membership 82 of members would recommend IEEE membership

Member Satisfaction

Members are most satisfied withndash IEEE Email alias with virus protectionndash Joining or renewing IEEE membershipndash TransactionsMagazinesJournalsLetters

Members are least satisfied with ndash IEEE Travel Services ndash IEEE Job Site ndash Employment and career-related information

Volunteer Satisfaction With Staff Partnering Remains High

Over 93 of satisfied or highly satisfied with ndash Staff supporting their committeeboard ndash Entire IEEE staff

Most satisfied with ndash Professionalism ndash Accessibility

Least satisfied with ndash Innovation ndash Anticipating needs and offering creative solutions

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

Financial Results ndash Moving Forward

IEEE Operations have adapted to the gt$0 budgeting principlesThe 10 year plan to grow IEEE reserves to 50 of the IEEE Operating budget is close to being achieved in 3 yearsIEEE needs to continue to define a framework for managing and appropriately utilizing reserves including a method to strategically reinvest in IEEE

Executive Director Search Update

The Search Committee ndash Winston (Chair) Anderson Lightner Seo

Parrish Estey Stern Herz (Advisor)

Interviews with executive search firms were completed and IEEE selected the firm of Russell Reynolds in Washington DC to conduct the searchThe search process is expected to take 4-6 months

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Background

Strategic Initiative Managed by MDCLed by Moshe Kam now VP EA Membership seeks to answer ndash Who will the IEEE

member be in 2025 years

ndash How large will IEEE be ndash How will we achieve

membership goals

IndividualsCorporationsSchoolsDemographicsndash Locationndash Employmentndash Professional Disciplinendash Education

Relationshipsndash Motivation for

membershipndash Impact on IEEE

organization

Membership A New Initiative

IEEE Membership has been stagnant or declining12 growth in 2002-200305 growth in 2004-2005

Higher grade memberships in decline04 (917) decline worldwide17 (2907) decline in US (4013 loss in 2003-

2004)

Society Memberships in decline46 decline in 2003-200422 decline in 2004-2005

Why be concerned

IEEE ldquomarket sharerdquo is lowhellipIEEE not reaching large groups of ECEs in some countriesndash Spain Italy China

IEEE entry into new technical areas is slowndash New professions are created in IEEE fields

without their members joining IEEEndash Organizations that are more agile gain

footholds in new areas (eg ACM BMES)

Membership Project Focus Areas

Primaryndash Corporate Partnershipndash Segment outreach

Secondaryndash Country Initiativendash Membership titles and grade qualifications

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Corporate Partners-A Blueprint

Objective Develop meaningful corporate partnership agreementsIdentify common goals for IEEE and ECE Industryndash Education about IEEE standardsndash Pre-College engineering education

Develop joint projectsndash Workshop on relevant IEEE standard for delivery on

company sitendash Teacher-in-training campaign for schools n the

companyrsquos locale

Refrain from discounting and rebate programs

Corporate Partners-A Baseline

What is the value of IEEE to corporationsndash How is IEEE perceived by corporationsndash What do they know (and not know) about IEEEndash Where is there potential for increased cooperation and

development of common programs

SPG contracted for interviewsndash Internal interviews completendash External interviews in-process (Feb 2005)

Outcomes reviewed Discussion of potential agreements startedndash Two Region 8 corporationsndash Opportunities developed during interviews

Internal Interviews (1)

Value propositions of IEEE membership to an individual is different than the value proposition of an IEEE relationship to a corporation

ndash ldquoCompanies are concerned with ROI brand reputation costs revenuehellip this stuff is not being measured by an employeersquos membership with IEEErdquo

Understanding of relationships between IEEE and corporations is inconsistent

ndash ldquoCompanies [who buy IEL] seem to already feel as though they have a formal relationship with IEEEErdquo

Internal Interviews (2)

Corporations view IEEE membership as a cost rather than an opportunity

ldquoThere is no immediate short range benefit for anybody in management area to have employees belong to IEEErdquo

IEEErsquos publications are viewed as too theoretical to the practitioner

ldquoA large portion of the IEEE intellectual property is driven by academics exceept for Standards Gearing IP more towards industry is something that corporate partners could help fosterrdquo

ldquoThe stuff that IEEE produces is not really that useful or it takes a lot of work to be usefulrdquo

Value

ldquoThe Standards Association gave a legitimacy to IEEE as an organization and was important to selling the IEEE Brand within our companyrdquo

ldquoIf you go to industry and you want to opena door you start speaking standardshellip because everyone uses standards and they cannot live without standardsrdquo

External Interviews (1)

Most cited areas of IEEE value (in order) to corporationsStrategic Valuendash Standardsndash IELPublicationsResearch

Operational Valuendash Professional Developmentndash Information ExchangeNetworking

External Interviews (2)

The whole of IEEE critical to the value proposition for a corporate partnerndash Offering a partnership to a corporation will

require an integrated strategy across relevant parts of IEEE

ndash IEEE does not typically communicate value to the people within corporations

ndash Companies are puzzled by IEEE structureldquoand lack of understanding of how different units can offer different services that are relevant to the corporationrsquos needrdquo

External Interviews (3)

Buy-in and understanding at a senior level of a corporation is critical to the acceptance and success of a corporate partnership

ndash ldquoCorporate relationships with IEEE should start with CEOs firstrdquo

External Interviews (4)

A corporate partnership program must distinguish itself from an individual membershipndash ldquoIEEE needs to make sure there is no reason for an

individual member to stop being a member relative to a corporate partnershiprdquo

The ability to track users and usage of products and services is important to a corporation as well as to IEEE1048698ndash ldquoIf I could identify the users and level of usage by user

of the IEL I could more easily secure the budget dollars to pay for itrdquo

External Interviews (5)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (6)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (5)

Discounts on individual memberships is not a critical selling factor in a corporate partnership modelThe different sales models of the IEL between Europe and the US impact the customer experiencendash Agents vs salespersons who work for IEEE

External Interviews (6)

ldquoIEEE should see me as a valuable partner who can help them sell their product into the company not just a bank who is able to provide them with several thousands of dollarsrdquo (Europe)

ldquoI feel more like a customer than a partnerrdquo (Europe)

ldquoThere is nothing I would change about the relationship with IEEE IEEE worked with us to understand our needs They should carbon copy this approach with other organizationsrdquo (US)

Corporate Partners-Next Steps

Meeting with SPG to planhellipndash Partnership and pricing modelndash Impact structure

Development of a blueprint for Corporate Partnership MOUndash Draft for June 2005 Meeting Series

Continued discussionsnegotiations with corporations that showed interest in partnership

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Segment Initiative-First Steps

Objective identify how we can cooperate with non-IEEE groups and individuals who operate in our fields of interest

Fields of interest for 2005ndash Healthcare (instrumentation and IT) ndash Multimedia and entertainment

Started with IT professionals in Healthcarendash Worked closely with the Biotech Council and EMBS

First contact HIMSS (Healthcare Information and Management Systems Society) ndash 15000 members and 220 corporations

Tecker Consultants contracted to conduct focus groups at HIMSS annual convention

Segment Initiative-Next Steps

Analyze HIMSS focus group outcomesndash Is this the model we should follow

Conduct focus groups at the March 2005 meeting of the American College of Cardiologyndash 600 papers ldquoin commonrdquo

Expand effort to Multimedia and Entertainmentndash Work closely with the Broadcasting Technology

Society

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Country Initiative Titles amp Grades

Country Initiative the case for an outreach effort in Spainndash Initial analysis will be presented to MDC and

the TC

Membership titles and grade qualificationsndash Discussion of the new Graduate Student

Member grade will take place in meetings of RAB and MDC

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Web Usability ndash Design

Multiple interfaces confuse usersPoor navigability ndash Heavy use of BACK button in testing (avg 8)

Inconsistent link colorsUsers assume primary ldquofederatedrdquo SEARCH on home pageUsers expect ldquoGoogle-likerdquo SEARCHUsers gothellipndash Multiple SEARCH interfacesndash Searches not structured to usersrsquo priorities ndash Different routes to locate articlesndash Protracted search timesndash Frustratedmdashencountered dead ends gave up

PSPB Ad-hoc Web Advisory Group February 2005

Web Usability ndash Content

Passive vocabularyMarketing tone in textNon-informational graphicsExamplesndash Difficulty interpreting membership

criteriandash Misunderstood access authorizationsndash Exceedingly complex renewal process

Web Projects 2005-2006

Define primary tasks navigation sequences and interfacesDevelop standardsndash User interface identitybranding content

style and format physically disabled

Redesignre-architect IEEE Home PageDevelop new design page architecture templatesStandardize basic navigation for ieeeorg and other essential sub-sites

Web Projects II

Develop information amp navigation ldquoGatewaysrdquondash About IEEEndash Volunteers (customized ultimately

personalized)ndash Publicationsndash Conferencesndash Standardsndash Societiesndash Conference Organizersndash Careers

Web Projects III

Exploresupport e-commerce common ldquoshopping cartrdquo functionPerform clickstream analysis and data miningConduct usability testing of prototypesTrain content owners on ldquousable designrdquo and writing for the web

Web-Related Projects Underway

Major Xplore interface revision and Xplore functionalityUnified login ndashauthentication available on MyIEEE and soon will allow login to Xplore simultaneouslyIEEE Spectrum online redesignVolunteer Portal ndashconcept and preliminary plansHome page and sub-page graphic design conceptsClickstream analysis by volunteersstaffTAB content area revamp -concepts and planningBusiness Management Systems (BMS) project ndashvendorapplication selected -affects access to member financial data for possible Web display and accessMembership portalIEEEtv

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

IEEE Enabling Culture Principles

Member No 1 amp Customer FocusRespect for the Employee and VolunteerTeamworkLead by ExampleParticipatory ManagementAccountability amp Our Word is Our BondInnovation amp Continuous ImprovementOpen Honest Communication and Feedback

IEEE Mission and Vision

VISIONTo advance global prosperity by fostering technological innovation enabling members careers and promoting community world-wide

MISSIONThe IEEE promotes the engineering process of creating developing integrating sharing and applying knowledge about electro and information technologies and sciences for the benefit of humanity and the profession

RAB Strategic Goals

Ensure the value of membershipBe the Leader in Membership DirectionBe the leader in Volunteer DevelopmentBe at the forefront of CommunicationsMeet the Challenges of a large transnational organizationEmphasize delegation using the powers reserved concept

Region 2 Goals

Increase overall Region leadership presence Support the programs of our Sections and ChaptersDevelop stronger ties with industry and governmentNurture future IEEE leaders by focusing support to student branch GOLD and PACE activitiesRecognize and reward the efforts and accomplishments of our members

Missing Reports

Central Pennsylvaniandash Meeting Financial

Officer Reporting

Johnstownndash Financial Reporting

Philadelphiandash Officer Reporting

West Virginiandash Meeting Reports

Youngstownndash Officer Reporting

Sections have until

30 June 200530 June 2005 to submit

reporting in order to

qualify for a 2005 Section

Rebate

Inactive Or Under-ReportedName Subgroup 2001 2002 2003

BALTIMORE AES10 2 1 0

CLEVELAND

C16 0 0 0

IA34 0 0 1

PE31 2 2 1

COLUMBUS GOLD NA 2 0

LEHIGH VALLEY C16 0 0 0

PHILADELPHIA

ED15CPMT21 1 0 0

EM14SIT30 2 4 0

EMB18 2 0 0

EMC27 2 0 0

MAG33 2 0 0

PITTSBURGH EMB18 2 2 1

WASHINGTON R07 JT WANOVA 0 1 1

RAB Leadership Award

To recognize those individuals who have exhibited exemplary and substantive leadership of an extraordinary nature in implementing activities which support RAB goals and objectives at the local regional national andor international level

Neville Jacobs ndash Baltimore Sectionndash For significant contributions and leadership in

providing pre-college electrical engineering exposure to high school students through the Baltimore Section Robot Project Activities

RAB Achievement Award

To recognize individuals involved with RAB andor the Regional network for singular achievement in the development and completion of a project(s) or activity(ies) which are directed to the fulfillment of one or more of the goals and objectives of RAB Amarjeet Basra ndash Northern Virginia Sectionndash For outstanding contributions in promoting

IEEE to college and pre-college students within the IEEE Northern Virginia Section

RAB 2005 - Section Significant Anniversary Banner

To recognize a Section for outstanding longevity through continuity in member support and enthusiasmJohnstown Sectionndash 50 Years (established 14 April 1955)

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

Member Satisfaction Remains Strong

83 are satisfied or highly satisfied with membership 92 said probably or definitely renew membership 82 of members would recommend IEEE membership

Member Satisfaction

Members are most satisfied withndash IEEE Email alias with virus protectionndash Joining or renewing IEEE membershipndash TransactionsMagazinesJournalsLetters

Members are least satisfied with ndash IEEE Travel Services ndash IEEE Job Site ndash Employment and career-related information

Volunteer Satisfaction With Staff Partnering Remains High

Over 93 of satisfied or highly satisfied with ndash Staff supporting their committeeboard ndash Entire IEEE staff

Most satisfied with ndash Professionalism ndash Accessibility

Least satisfied with ndash Innovation ndash Anticipating needs and offering creative solutions

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

Financial Results ndash Moving Forward

IEEE Operations have adapted to the gt$0 budgeting principlesThe 10 year plan to grow IEEE reserves to 50 of the IEEE Operating budget is close to being achieved in 3 yearsIEEE needs to continue to define a framework for managing and appropriately utilizing reserves including a method to strategically reinvest in IEEE

Executive Director Search Update

The Search Committee ndash Winston (Chair) Anderson Lightner Seo

Parrish Estey Stern Herz (Advisor)

Interviews with executive search firms were completed and IEEE selected the firm of Russell Reynolds in Washington DC to conduct the searchThe search process is expected to take 4-6 months

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Background

Strategic Initiative Managed by MDCLed by Moshe Kam now VP EA Membership seeks to answer ndash Who will the IEEE

member be in 2025 years

ndash How large will IEEE be ndash How will we achieve

membership goals

IndividualsCorporationsSchoolsDemographicsndash Locationndash Employmentndash Professional Disciplinendash Education

Relationshipsndash Motivation for

membershipndash Impact on IEEE

organization

Membership A New Initiative

IEEE Membership has been stagnant or declining12 growth in 2002-200305 growth in 2004-2005

Higher grade memberships in decline04 (917) decline worldwide17 (2907) decline in US (4013 loss in 2003-

2004)

Society Memberships in decline46 decline in 2003-200422 decline in 2004-2005

Why be concerned

IEEE ldquomarket sharerdquo is lowhellipIEEE not reaching large groups of ECEs in some countriesndash Spain Italy China

IEEE entry into new technical areas is slowndash New professions are created in IEEE fields

without their members joining IEEEndash Organizations that are more agile gain

footholds in new areas (eg ACM BMES)

Membership Project Focus Areas

Primaryndash Corporate Partnershipndash Segment outreach

Secondaryndash Country Initiativendash Membership titles and grade qualifications

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Corporate Partners-A Blueprint

Objective Develop meaningful corporate partnership agreementsIdentify common goals for IEEE and ECE Industryndash Education about IEEE standardsndash Pre-College engineering education

Develop joint projectsndash Workshop on relevant IEEE standard for delivery on

company sitendash Teacher-in-training campaign for schools n the

companyrsquos locale

Refrain from discounting and rebate programs

Corporate Partners-A Baseline

What is the value of IEEE to corporationsndash How is IEEE perceived by corporationsndash What do they know (and not know) about IEEEndash Where is there potential for increased cooperation and

development of common programs

SPG contracted for interviewsndash Internal interviews completendash External interviews in-process (Feb 2005)

Outcomes reviewed Discussion of potential agreements startedndash Two Region 8 corporationsndash Opportunities developed during interviews

Internal Interviews (1)

Value propositions of IEEE membership to an individual is different than the value proposition of an IEEE relationship to a corporation

ndash ldquoCompanies are concerned with ROI brand reputation costs revenuehellip this stuff is not being measured by an employeersquos membership with IEEErdquo

Understanding of relationships between IEEE and corporations is inconsistent

ndash ldquoCompanies [who buy IEL] seem to already feel as though they have a formal relationship with IEEEErdquo

Internal Interviews (2)

Corporations view IEEE membership as a cost rather than an opportunity

ldquoThere is no immediate short range benefit for anybody in management area to have employees belong to IEEErdquo

IEEErsquos publications are viewed as too theoretical to the practitioner

ldquoA large portion of the IEEE intellectual property is driven by academics exceept for Standards Gearing IP more towards industry is something that corporate partners could help fosterrdquo

ldquoThe stuff that IEEE produces is not really that useful or it takes a lot of work to be usefulrdquo

Value

ldquoThe Standards Association gave a legitimacy to IEEE as an organization and was important to selling the IEEE Brand within our companyrdquo

ldquoIf you go to industry and you want to opena door you start speaking standardshellip because everyone uses standards and they cannot live without standardsrdquo

External Interviews (1)

Most cited areas of IEEE value (in order) to corporationsStrategic Valuendash Standardsndash IELPublicationsResearch

Operational Valuendash Professional Developmentndash Information ExchangeNetworking

External Interviews (2)

The whole of IEEE critical to the value proposition for a corporate partnerndash Offering a partnership to a corporation will

require an integrated strategy across relevant parts of IEEE

ndash IEEE does not typically communicate value to the people within corporations

ndash Companies are puzzled by IEEE structureldquoand lack of understanding of how different units can offer different services that are relevant to the corporationrsquos needrdquo

External Interviews (3)

Buy-in and understanding at a senior level of a corporation is critical to the acceptance and success of a corporate partnership

ndash ldquoCorporate relationships with IEEE should start with CEOs firstrdquo

External Interviews (4)

A corporate partnership program must distinguish itself from an individual membershipndash ldquoIEEE needs to make sure there is no reason for an

individual member to stop being a member relative to a corporate partnershiprdquo

The ability to track users and usage of products and services is important to a corporation as well as to IEEE1048698ndash ldquoIf I could identify the users and level of usage by user

of the IEL I could more easily secure the budget dollars to pay for itrdquo

External Interviews (5)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (6)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (5)

Discounts on individual memberships is not a critical selling factor in a corporate partnership modelThe different sales models of the IEL between Europe and the US impact the customer experiencendash Agents vs salespersons who work for IEEE

External Interviews (6)

ldquoIEEE should see me as a valuable partner who can help them sell their product into the company not just a bank who is able to provide them with several thousands of dollarsrdquo (Europe)

ldquoI feel more like a customer than a partnerrdquo (Europe)

ldquoThere is nothing I would change about the relationship with IEEE IEEE worked with us to understand our needs They should carbon copy this approach with other organizationsrdquo (US)

Corporate Partners-Next Steps

Meeting with SPG to planhellipndash Partnership and pricing modelndash Impact structure

Development of a blueprint for Corporate Partnership MOUndash Draft for June 2005 Meeting Series

Continued discussionsnegotiations with corporations that showed interest in partnership

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Segment Initiative-First Steps

Objective identify how we can cooperate with non-IEEE groups and individuals who operate in our fields of interest

Fields of interest for 2005ndash Healthcare (instrumentation and IT) ndash Multimedia and entertainment

Started with IT professionals in Healthcarendash Worked closely with the Biotech Council and EMBS

First contact HIMSS (Healthcare Information and Management Systems Society) ndash 15000 members and 220 corporations

Tecker Consultants contracted to conduct focus groups at HIMSS annual convention

Segment Initiative-Next Steps

Analyze HIMSS focus group outcomesndash Is this the model we should follow

Conduct focus groups at the March 2005 meeting of the American College of Cardiologyndash 600 papers ldquoin commonrdquo

Expand effort to Multimedia and Entertainmentndash Work closely with the Broadcasting Technology

Society

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Country Initiative Titles amp Grades

Country Initiative the case for an outreach effort in Spainndash Initial analysis will be presented to MDC and

the TC

Membership titles and grade qualificationsndash Discussion of the new Graduate Student

Member grade will take place in meetings of RAB and MDC

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Web Usability ndash Design

Multiple interfaces confuse usersPoor navigability ndash Heavy use of BACK button in testing (avg 8)

Inconsistent link colorsUsers assume primary ldquofederatedrdquo SEARCH on home pageUsers expect ldquoGoogle-likerdquo SEARCHUsers gothellipndash Multiple SEARCH interfacesndash Searches not structured to usersrsquo priorities ndash Different routes to locate articlesndash Protracted search timesndash Frustratedmdashencountered dead ends gave up

PSPB Ad-hoc Web Advisory Group February 2005

Web Usability ndash Content

Passive vocabularyMarketing tone in textNon-informational graphicsExamplesndash Difficulty interpreting membership

criteriandash Misunderstood access authorizationsndash Exceedingly complex renewal process

Web Projects 2005-2006

Define primary tasks navigation sequences and interfacesDevelop standardsndash User interface identitybranding content

style and format physically disabled

Redesignre-architect IEEE Home PageDevelop new design page architecture templatesStandardize basic navigation for ieeeorg and other essential sub-sites

Web Projects II

Develop information amp navigation ldquoGatewaysrdquondash About IEEEndash Volunteers (customized ultimately

personalized)ndash Publicationsndash Conferencesndash Standardsndash Societiesndash Conference Organizersndash Careers

Web Projects III

Exploresupport e-commerce common ldquoshopping cartrdquo functionPerform clickstream analysis and data miningConduct usability testing of prototypesTrain content owners on ldquousable designrdquo and writing for the web

Web-Related Projects Underway

Major Xplore interface revision and Xplore functionalityUnified login ndashauthentication available on MyIEEE and soon will allow login to Xplore simultaneouslyIEEE Spectrum online redesignVolunteer Portal ndashconcept and preliminary plansHome page and sub-page graphic design conceptsClickstream analysis by volunteersstaffTAB content area revamp -concepts and planningBusiness Management Systems (BMS) project ndashvendorapplication selected -affects access to member financial data for possible Web display and accessMembership portalIEEEtv

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

IEEE Enabling Culture Principles

Member No 1 amp Customer FocusRespect for the Employee and VolunteerTeamworkLead by ExampleParticipatory ManagementAccountability amp Our Word is Our BondInnovation amp Continuous ImprovementOpen Honest Communication and Feedback

IEEE Mission and Vision

VISIONTo advance global prosperity by fostering technological innovation enabling members careers and promoting community world-wide

MISSIONThe IEEE promotes the engineering process of creating developing integrating sharing and applying knowledge about electro and information technologies and sciences for the benefit of humanity and the profession

RAB Strategic Goals

Ensure the value of membershipBe the Leader in Membership DirectionBe the leader in Volunteer DevelopmentBe at the forefront of CommunicationsMeet the Challenges of a large transnational organizationEmphasize delegation using the powers reserved concept

Region 2 Goals

Increase overall Region leadership presence Support the programs of our Sections and ChaptersDevelop stronger ties with industry and governmentNurture future IEEE leaders by focusing support to student branch GOLD and PACE activitiesRecognize and reward the efforts and accomplishments of our members

Missing Reports

Central Pennsylvaniandash Meeting Financial

Officer Reporting

Johnstownndash Financial Reporting

Philadelphiandash Officer Reporting

West Virginiandash Meeting Reports

Youngstownndash Officer Reporting

Sections have until

30 June 200530 June 2005 to submit

reporting in order to

qualify for a 2005 Section

Rebate

Inactive Or Under-ReportedName Subgroup 2001 2002 2003

BALTIMORE AES10 2 1 0

CLEVELAND

C16 0 0 0

IA34 0 0 1

PE31 2 2 1

COLUMBUS GOLD NA 2 0

LEHIGH VALLEY C16 0 0 0

PHILADELPHIA

ED15CPMT21 1 0 0

EM14SIT30 2 4 0

EMB18 2 0 0

EMC27 2 0 0

MAG33 2 0 0

PITTSBURGH EMB18 2 2 1

WASHINGTON R07 JT WANOVA 0 1 1

RAB Leadership Award

To recognize those individuals who have exhibited exemplary and substantive leadership of an extraordinary nature in implementing activities which support RAB goals and objectives at the local regional national andor international level

Neville Jacobs ndash Baltimore Sectionndash For significant contributions and leadership in

providing pre-college electrical engineering exposure to high school students through the Baltimore Section Robot Project Activities

RAB Achievement Award

To recognize individuals involved with RAB andor the Regional network for singular achievement in the development and completion of a project(s) or activity(ies) which are directed to the fulfillment of one or more of the goals and objectives of RAB Amarjeet Basra ndash Northern Virginia Sectionndash For outstanding contributions in promoting

IEEE to college and pre-college students within the IEEE Northern Virginia Section

RAB 2005 - Section Significant Anniversary Banner

To recognize a Section for outstanding longevity through continuity in member support and enthusiasmJohnstown Sectionndash 50 Years (established 14 April 1955)

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

Member Satisfaction Remains Strong

83 are satisfied or highly satisfied with membership 92 said probably or definitely renew membership 82 of members would recommend IEEE membership

Member Satisfaction

Members are most satisfied withndash IEEE Email alias with virus protectionndash Joining or renewing IEEE membershipndash TransactionsMagazinesJournalsLetters

Members are least satisfied with ndash IEEE Travel Services ndash IEEE Job Site ndash Employment and career-related information

Volunteer Satisfaction With Staff Partnering Remains High

Over 93 of satisfied or highly satisfied with ndash Staff supporting their committeeboard ndash Entire IEEE staff

Most satisfied with ndash Professionalism ndash Accessibility

Least satisfied with ndash Innovation ndash Anticipating needs and offering creative solutions

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

Financial Results ndash Moving Forward

IEEE Operations have adapted to the gt$0 budgeting principlesThe 10 year plan to grow IEEE reserves to 50 of the IEEE Operating budget is close to being achieved in 3 yearsIEEE needs to continue to define a framework for managing and appropriately utilizing reserves including a method to strategically reinvest in IEEE

Executive Director Search Update

The Search Committee ndash Winston (Chair) Anderson Lightner Seo

Parrish Estey Stern Herz (Advisor)

Interviews with executive search firms were completed and IEEE selected the firm of Russell Reynolds in Washington DC to conduct the searchThe search process is expected to take 4-6 months

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Background

Strategic Initiative Managed by MDCLed by Moshe Kam now VP EA Membership seeks to answer ndash Who will the IEEE

member be in 2025 years

ndash How large will IEEE be ndash How will we achieve

membership goals

IndividualsCorporationsSchoolsDemographicsndash Locationndash Employmentndash Professional Disciplinendash Education

Relationshipsndash Motivation for

membershipndash Impact on IEEE

organization

Membership A New Initiative

IEEE Membership has been stagnant or declining12 growth in 2002-200305 growth in 2004-2005

Higher grade memberships in decline04 (917) decline worldwide17 (2907) decline in US (4013 loss in 2003-

2004)

Society Memberships in decline46 decline in 2003-200422 decline in 2004-2005

Why be concerned

IEEE ldquomarket sharerdquo is lowhellipIEEE not reaching large groups of ECEs in some countriesndash Spain Italy China

IEEE entry into new technical areas is slowndash New professions are created in IEEE fields

without their members joining IEEEndash Organizations that are more agile gain

footholds in new areas (eg ACM BMES)

Membership Project Focus Areas

Primaryndash Corporate Partnershipndash Segment outreach

Secondaryndash Country Initiativendash Membership titles and grade qualifications

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Corporate Partners-A Blueprint

Objective Develop meaningful corporate partnership agreementsIdentify common goals for IEEE and ECE Industryndash Education about IEEE standardsndash Pre-College engineering education

Develop joint projectsndash Workshop on relevant IEEE standard for delivery on

company sitendash Teacher-in-training campaign for schools n the

companyrsquos locale

Refrain from discounting and rebate programs

Corporate Partners-A Baseline

What is the value of IEEE to corporationsndash How is IEEE perceived by corporationsndash What do they know (and not know) about IEEEndash Where is there potential for increased cooperation and

development of common programs

SPG contracted for interviewsndash Internal interviews completendash External interviews in-process (Feb 2005)

Outcomes reviewed Discussion of potential agreements startedndash Two Region 8 corporationsndash Opportunities developed during interviews

Internal Interviews (1)

Value propositions of IEEE membership to an individual is different than the value proposition of an IEEE relationship to a corporation

ndash ldquoCompanies are concerned with ROI brand reputation costs revenuehellip this stuff is not being measured by an employeersquos membership with IEEErdquo

Understanding of relationships between IEEE and corporations is inconsistent

ndash ldquoCompanies [who buy IEL] seem to already feel as though they have a formal relationship with IEEEErdquo

Internal Interviews (2)

Corporations view IEEE membership as a cost rather than an opportunity

ldquoThere is no immediate short range benefit for anybody in management area to have employees belong to IEEErdquo

IEEErsquos publications are viewed as too theoretical to the practitioner

ldquoA large portion of the IEEE intellectual property is driven by academics exceept for Standards Gearing IP more towards industry is something that corporate partners could help fosterrdquo

ldquoThe stuff that IEEE produces is not really that useful or it takes a lot of work to be usefulrdquo

Value

ldquoThe Standards Association gave a legitimacy to IEEE as an organization and was important to selling the IEEE Brand within our companyrdquo

ldquoIf you go to industry and you want to opena door you start speaking standardshellip because everyone uses standards and they cannot live without standardsrdquo

External Interviews (1)

Most cited areas of IEEE value (in order) to corporationsStrategic Valuendash Standardsndash IELPublicationsResearch

Operational Valuendash Professional Developmentndash Information ExchangeNetworking

External Interviews (2)

The whole of IEEE critical to the value proposition for a corporate partnerndash Offering a partnership to a corporation will

require an integrated strategy across relevant parts of IEEE

ndash IEEE does not typically communicate value to the people within corporations

ndash Companies are puzzled by IEEE structureldquoand lack of understanding of how different units can offer different services that are relevant to the corporationrsquos needrdquo

External Interviews (3)

Buy-in and understanding at a senior level of a corporation is critical to the acceptance and success of a corporate partnership

ndash ldquoCorporate relationships with IEEE should start with CEOs firstrdquo

External Interviews (4)

A corporate partnership program must distinguish itself from an individual membershipndash ldquoIEEE needs to make sure there is no reason for an

individual member to stop being a member relative to a corporate partnershiprdquo

The ability to track users and usage of products and services is important to a corporation as well as to IEEE1048698ndash ldquoIf I could identify the users and level of usage by user

of the IEL I could more easily secure the budget dollars to pay for itrdquo

External Interviews (5)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (6)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (5)

Discounts on individual memberships is not a critical selling factor in a corporate partnership modelThe different sales models of the IEL between Europe and the US impact the customer experiencendash Agents vs salespersons who work for IEEE

External Interviews (6)

ldquoIEEE should see me as a valuable partner who can help them sell their product into the company not just a bank who is able to provide them with several thousands of dollarsrdquo (Europe)

ldquoI feel more like a customer than a partnerrdquo (Europe)

ldquoThere is nothing I would change about the relationship with IEEE IEEE worked with us to understand our needs They should carbon copy this approach with other organizationsrdquo (US)

Corporate Partners-Next Steps

Meeting with SPG to planhellipndash Partnership and pricing modelndash Impact structure

Development of a blueprint for Corporate Partnership MOUndash Draft for June 2005 Meeting Series

Continued discussionsnegotiations with corporations that showed interest in partnership

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Segment Initiative-First Steps

Objective identify how we can cooperate with non-IEEE groups and individuals who operate in our fields of interest

Fields of interest for 2005ndash Healthcare (instrumentation and IT) ndash Multimedia and entertainment

Started with IT professionals in Healthcarendash Worked closely with the Biotech Council and EMBS

First contact HIMSS (Healthcare Information and Management Systems Society) ndash 15000 members and 220 corporations

Tecker Consultants contracted to conduct focus groups at HIMSS annual convention

Segment Initiative-Next Steps

Analyze HIMSS focus group outcomesndash Is this the model we should follow

Conduct focus groups at the March 2005 meeting of the American College of Cardiologyndash 600 papers ldquoin commonrdquo

Expand effort to Multimedia and Entertainmentndash Work closely with the Broadcasting Technology

Society

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Country Initiative Titles amp Grades

Country Initiative the case for an outreach effort in Spainndash Initial analysis will be presented to MDC and

the TC

Membership titles and grade qualificationsndash Discussion of the new Graduate Student

Member grade will take place in meetings of RAB and MDC

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Web Usability ndash Design

Multiple interfaces confuse usersPoor navigability ndash Heavy use of BACK button in testing (avg 8)

Inconsistent link colorsUsers assume primary ldquofederatedrdquo SEARCH on home pageUsers expect ldquoGoogle-likerdquo SEARCHUsers gothellipndash Multiple SEARCH interfacesndash Searches not structured to usersrsquo priorities ndash Different routes to locate articlesndash Protracted search timesndash Frustratedmdashencountered dead ends gave up

PSPB Ad-hoc Web Advisory Group February 2005

Web Usability ndash Content

Passive vocabularyMarketing tone in textNon-informational graphicsExamplesndash Difficulty interpreting membership

criteriandash Misunderstood access authorizationsndash Exceedingly complex renewal process

Web Projects 2005-2006

Define primary tasks navigation sequences and interfacesDevelop standardsndash User interface identitybranding content

style and format physically disabled

Redesignre-architect IEEE Home PageDevelop new design page architecture templatesStandardize basic navigation for ieeeorg and other essential sub-sites

Web Projects II

Develop information amp navigation ldquoGatewaysrdquondash About IEEEndash Volunteers (customized ultimately

personalized)ndash Publicationsndash Conferencesndash Standardsndash Societiesndash Conference Organizersndash Careers

Web Projects III

Exploresupport e-commerce common ldquoshopping cartrdquo functionPerform clickstream analysis and data miningConduct usability testing of prototypesTrain content owners on ldquousable designrdquo and writing for the web

Web-Related Projects Underway

Major Xplore interface revision and Xplore functionalityUnified login ndashauthentication available on MyIEEE and soon will allow login to Xplore simultaneouslyIEEE Spectrum online redesignVolunteer Portal ndashconcept and preliminary plansHome page and sub-page graphic design conceptsClickstream analysis by volunteersstaffTAB content area revamp -concepts and planningBusiness Management Systems (BMS) project ndashvendorapplication selected -affects access to member financial data for possible Web display and accessMembership portalIEEEtv

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

IEEE Enabling Culture Principles

Member No 1 amp Customer FocusRespect for the Employee and VolunteerTeamworkLead by ExampleParticipatory ManagementAccountability amp Our Word is Our BondInnovation amp Continuous ImprovementOpen Honest Communication and Feedback

IEEE Mission and Vision

VISIONTo advance global prosperity by fostering technological innovation enabling members careers and promoting community world-wide

MISSIONThe IEEE promotes the engineering process of creating developing integrating sharing and applying knowledge about electro and information technologies and sciences for the benefit of humanity and the profession

RAB Strategic Goals

Ensure the value of membershipBe the Leader in Membership DirectionBe the leader in Volunteer DevelopmentBe at the forefront of CommunicationsMeet the Challenges of a large transnational organizationEmphasize delegation using the powers reserved concept

Region 2 Goals

Increase overall Region leadership presence Support the programs of our Sections and ChaptersDevelop stronger ties with industry and governmentNurture future IEEE leaders by focusing support to student branch GOLD and PACE activitiesRecognize and reward the efforts and accomplishments of our members

Missing Reports

Central Pennsylvaniandash Meeting Financial

Officer Reporting

Johnstownndash Financial Reporting

Philadelphiandash Officer Reporting

West Virginiandash Meeting Reports

Youngstownndash Officer Reporting

Sections have until

30 June 200530 June 2005 to submit

reporting in order to

qualify for a 2005 Section

Rebate

Inactive Or Under-ReportedName Subgroup 2001 2002 2003

BALTIMORE AES10 2 1 0

CLEVELAND

C16 0 0 0

IA34 0 0 1

PE31 2 2 1

COLUMBUS GOLD NA 2 0

LEHIGH VALLEY C16 0 0 0

PHILADELPHIA

ED15CPMT21 1 0 0

EM14SIT30 2 4 0

EMB18 2 0 0

EMC27 2 0 0

MAG33 2 0 0

PITTSBURGH EMB18 2 2 1

WASHINGTON R07 JT WANOVA 0 1 1

RAB Leadership Award

To recognize those individuals who have exhibited exemplary and substantive leadership of an extraordinary nature in implementing activities which support RAB goals and objectives at the local regional national andor international level

Neville Jacobs ndash Baltimore Sectionndash For significant contributions and leadership in

providing pre-college electrical engineering exposure to high school students through the Baltimore Section Robot Project Activities

RAB Achievement Award

To recognize individuals involved with RAB andor the Regional network for singular achievement in the development and completion of a project(s) or activity(ies) which are directed to the fulfillment of one or more of the goals and objectives of RAB Amarjeet Basra ndash Northern Virginia Sectionndash For outstanding contributions in promoting

IEEE to college and pre-college students within the IEEE Northern Virginia Section

RAB 2005 - Section Significant Anniversary Banner

To recognize a Section for outstanding longevity through continuity in member support and enthusiasmJohnstown Sectionndash 50 Years (established 14 April 1955)

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

Member Satisfaction

Members are most satisfied withndash IEEE Email alias with virus protectionndash Joining or renewing IEEE membershipndash TransactionsMagazinesJournalsLetters

Members are least satisfied with ndash IEEE Travel Services ndash IEEE Job Site ndash Employment and career-related information

Volunteer Satisfaction With Staff Partnering Remains High

Over 93 of satisfied or highly satisfied with ndash Staff supporting their committeeboard ndash Entire IEEE staff

Most satisfied with ndash Professionalism ndash Accessibility

Least satisfied with ndash Innovation ndash Anticipating needs and offering creative solutions

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

Financial Results ndash Moving Forward

IEEE Operations have adapted to the gt$0 budgeting principlesThe 10 year plan to grow IEEE reserves to 50 of the IEEE Operating budget is close to being achieved in 3 yearsIEEE needs to continue to define a framework for managing and appropriately utilizing reserves including a method to strategically reinvest in IEEE

Executive Director Search Update

The Search Committee ndash Winston (Chair) Anderson Lightner Seo

Parrish Estey Stern Herz (Advisor)

Interviews with executive search firms were completed and IEEE selected the firm of Russell Reynolds in Washington DC to conduct the searchThe search process is expected to take 4-6 months

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Background

Strategic Initiative Managed by MDCLed by Moshe Kam now VP EA Membership seeks to answer ndash Who will the IEEE

member be in 2025 years

ndash How large will IEEE be ndash How will we achieve

membership goals

IndividualsCorporationsSchoolsDemographicsndash Locationndash Employmentndash Professional Disciplinendash Education

Relationshipsndash Motivation for

membershipndash Impact on IEEE

organization

Membership A New Initiative

IEEE Membership has been stagnant or declining12 growth in 2002-200305 growth in 2004-2005

Higher grade memberships in decline04 (917) decline worldwide17 (2907) decline in US (4013 loss in 2003-

2004)

Society Memberships in decline46 decline in 2003-200422 decline in 2004-2005

Why be concerned

IEEE ldquomarket sharerdquo is lowhellipIEEE not reaching large groups of ECEs in some countriesndash Spain Italy China

IEEE entry into new technical areas is slowndash New professions are created in IEEE fields

without their members joining IEEEndash Organizations that are more agile gain

footholds in new areas (eg ACM BMES)

Membership Project Focus Areas

Primaryndash Corporate Partnershipndash Segment outreach

Secondaryndash Country Initiativendash Membership titles and grade qualifications

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Corporate Partners-A Blueprint

Objective Develop meaningful corporate partnership agreementsIdentify common goals for IEEE and ECE Industryndash Education about IEEE standardsndash Pre-College engineering education

Develop joint projectsndash Workshop on relevant IEEE standard for delivery on

company sitendash Teacher-in-training campaign for schools n the

companyrsquos locale

Refrain from discounting and rebate programs

Corporate Partners-A Baseline

What is the value of IEEE to corporationsndash How is IEEE perceived by corporationsndash What do they know (and not know) about IEEEndash Where is there potential for increased cooperation and

development of common programs

SPG contracted for interviewsndash Internal interviews completendash External interviews in-process (Feb 2005)

Outcomes reviewed Discussion of potential agreements startedndash Two Region 8 corporationsndash Opportunities developed during interviews

Internal Interviews (1)

Value propositions of IEEE membership to an individual is different than the value proposition of an IEEE relationship to a corporation

ndash ldquoCompanies are concerned with ROI brand reputation costs revenuehellip this stuff is not being measured by an employeersquos membership with IEEErdquo

Understanding of relationships between IEEE and corporations is inconsistent

ndash ldquoCompanies [who buy IEL] seem to already feel as though they have a formal relationship with IEEEErdquo

Internal Interviews (2)

Corporations view IEEE membership as a cost rather than an opportunity

ldquoThere is no immediate short range benefit for anybody in management area to have employees belong to IEEErdquo

IEEErsquos publications are viewed as too theoretical to the practitioner

ldquoA large portion of the IEEE intellectual property is driven by academics exceept for Standards Gearing IP more towards industry is something that corporate partners could help fosterrdquo

ldquoThe stuff that IEEE produces is not really that useful or it takes a lot of work to be usefulrdquo

Value

ldquoThe Standards Association gave a legitimacy to IEEE as an organization and was important to selling the IEEE Brand within our companyrdquo

ldquoIf you go to industry and you want to opena door you start speaking standardshellip because everyone uses standards and they cannot live without standardsrdquo

External Interviews (1)

Most cited areas of IEEE value (in order) to corporationsStrategic Valuendash Standardsndash IELPublicationsResearch

Operational Valuendash Professional Developmentndash Information ExchangeNetworking

External Interviews (2)

The whole of IEEE critical to the value proposition for a corporate partnerndash Offering a partnership to a corporation will

require an integrated strategy across relevant parts of IEEE

ndash IEEE does not typically communicate value to the people within corporations

ndash Companies are puzzled by IEEE structureldquoand lack of understanding of how different units can offer different services that are relevant to the corporationrsquos needrdquo

External Interviews (3)

Buy-in and understanding at a senior level of a corporation is critical to the acceptance and success of a corporate partnership

ndash ldquoCorporate relationships with IEEE should start with CEOs firstrdquo

External Interviews (4)

A corporate partnership program must distinguish itself from an individual membershipndash ldquoIEEE needs to make sure there is no reason for an

individual member to stop being a member relative to a corporate partnershiprdquo

The ability to track users and usage of products and services is important to a corporation as well as to IEEE1048698ndash ldquoIf I could identify the users and level of usage by user

of the IEL I could more easily secure the budget dollars to pay for itrdquo

External Interviews (5)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (6)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (5)

Discounts on individual memberships is not a critical selling factor in a corporate partnership modelThe different sales models of the IEL between Europe and the US impact the customer experiencendash Agents vs salespersons who work for IEEE

External Interviews (6)

ldquoIEEE should see me as a valuable partner who can help them sell their product into the company not just a bank who is able to provide them with several thousands of dollarsrdquo (Europe)

ldquoI feel more like a customer than a partnerrdquo (Europe)

ldquoThere is nothing I would change about the relationship with IEEE IEEE worked with us to understand our needs They should carbon copy this approach with other organizationsrdquo (US)

Corporate Partners-Next Steps

Meeting with SPG to planhellipndash Partnership and pricing modelndash Impact structure

Development of a blueprint for Corporate Partnership MOUndash Draft for June 2005 Meeting Series

Continued discussionsnegotiations with corporations that showed interest in partnership

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Segment Initiative-First Steps

Objective identify how we can cooperate with non-IEEE groups and individuals who operate in our fields of interest

Fields of interest for 2005ndash Healthcare (instrumentation and IT) ndash Multimedia and entertainment

Started with IT professionals in Healthcarendash Worked closely with the Biotech Council and EMBS

First contact HIMSS (Healthcare Information and Management Systems Society) ndash 15000 members and 220 corporations

Tecker Consultants contracted to conduct focus groups at HIMSS annual convention

Segment Initiative-Next Steps

Analyze HIMSS focus group outcomesndash Is this the model we should follow

Conduct focus groups at the March 2005 meeting of the American College of Cardiologyndash 600 papers ldquoin commonrdquo

Expand effort to Multimedia and Entertainmentndash Work closely with the Broadcasting Technology

Society

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Country Initiative Titles amp Grades

Country Initiative the case for an outreach effort in Spainndash Initial analysis will be presented to MDC and

the TC

Membership titles and grade qualificationsndash Discussion of the new Graduate Student

Member grade will take place in meetings of RAB and MDC

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Web Usability ndash Design

Multiple interfaces confuse usersPoor navigability ndash Heavy use of BACK button in testing (avg 8)

Inconsistent link colorsUsers assume primary ldquofederatedrdquo SEARCH on home pageUsers expect ldquoGoogle-likerdquo SEARCHUsers gothellipndash Multiple SEARCH interfacesndash Searches not structured to usersrsquo priorities ndash Different routes to locate articlesndash Protracted search timesndash Frustratedmdashencountered dead ends gave up

PSPB Ad-hoc Web Advisory Group February 2005

Web Usability ndash Content

Passive vocabularyMarketing tone in textNon-informational graphicsExamplesndash Difficulty interpreting membership

criteriandash Misunderstood access authorizationsndash Exceedingly complex renewal process

Web Projects 2005-2006

Define primary tasks navigation sequences and interfacesDevelop standardsndash User interface identitybranding content

style and format physically disabled

Redesignre-architect IEEE Home PageDevelop new design page architecture templatesStandardize basic navigation for ieeeorg and other essential sub-sites

Web Projects II

Develop information amp navigation ldquoGatewaysrdquondash About IEEEndash Volunteers (customized ultimately

personalized)ndash Publicationsndash Conferencesndash Standardsndash Societiesndash Conference Organizersndash Careers

Web Projects III

Exploresupport e-commerce common ldquoshopping cartrdquo functionPerform clickstream analysis and data miningConduct usability testing of prototypesTrain content owners on ldquousable designrdquo and writing for the web

Web-Related Projects Underway

Major Xplore interface revision and Xplore functionalityUnified login ndashauthentication available on MyIEEE and soon will allow login to Xplore simultaneouslyIEEE Spectrum online redesignVolunteer Portal ndashconcept and preliminary plansHome page and sub-page graphic design conceptsClickstream analysis by volunteersstaffTAB content area revamp -concepts and planningBusiness Management Systems (BMS) project ndashvendorapplication selected -affects access to member financial data for possible Web display and accessMembership portalIEEEtv

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

IEEE Enabling Culture Principles

Member No 1 amp Customer FocusRespect for the Employee and VolunteerTeamworkLead by ExampleParticipatory ManagementAccountability amp Our Word is Our BondInnovation amp Continuous ImprovementOpen Honest Communication and Feedback

IEEE Mission and Vision

VISIONTo advance global prosperity by fostering technological innovation enabling members careers and promoting community world-wide

MISSIONThe IEEE promotes the engineering process of creating developing integrating sharing and applying knowledge about electro and information technologies and sciences for the benefit of humanity and the profession

RAB Strategic Goals

Ensure the value of membershipBe the Leader in Membership DirectionBe the leader in Volunteer DevelopmentBe at the forefront of CommunicationsMeet the Challenges of a large transnational organizationEmphasize delegation using the powers reserved concept

Region 2 Goals

Increase overall Region leadership presence Support the programs of our Sections and ChaptersDevelop stronger ties with industry and governmentNurture future IEEE leaders by focusing support to student branch GOLD and PACE activitiesRecognize and reward the efforts and accomplishments of our members

Missing Reports

Central Pennsylvaniandash Meeting Financial

Officer Reporting

Johnstownndash Financial Reporting

Philadelphiandash Officer Reporting

West Virginiandash Meeting Reports

Youngstownndash Officer Reporting

Sections have until

30 June 200530 June 2005 to submit

reporting in order to

qualify for a 2005 Section

Rebate

Inactive Or Under-ReportedName Subgroup 2001 2002 2003

BALTIMORE AES10 2 1 0

CLEVELAND

C16 0 0 0

IA34 0 0 1

PE31 2 2 1

COLUMBUS GOLD NA 2 0

LEHIGH VALLEY C16 0 0 0

PHILADELPHIA

ED15CPMT21 1 0 0

EM14SIT30 2 4 0

EMB18 2 0 0

EMC27 2 0 0

MAG33 2 0 0

PITTSBURGH EMB18 2 2 1

WASHINGTON R07 JT WANOVA 0 1 1

RAB Leadership Award

To recognize those individuals who have exhibited exemplary and substantive leadership of an extraordinary nature in implementing activities which support RAB goals and objectives at the local regional national andor international level

Neville Jacobs ndash Baltimore Sectionndash For significant contributions and leadership in

providing pre-college electrical engineering exposure to high school students through the Baltimore Section Robot Project Activities

RAB Achievement Award

To recognize individuals involved with RAB andor the Regional network for singular achievement in the development and completion of a project(s) or activity(ies) which are directed to the fulfillment of one or more of the goals and objectives of RAB Amarjeet Basra ndash Northern Virginia Sectionndash For outstanding contributions in promoting

IEEE to college and pre-college students within the IEEE Northern Virginia Section

RAB 2005 - Section Significant Anniversary Banner

To recognize a Section for outstanding longevity through continuity in member support and enthusiasmJohnstown Sectionndash 50 Years (established 14 April 1955)

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

Volunteer Satisfaction With Staff Partnering Remains High

Over 93 of satisfied or highly satisfied with ndash Staff supporting their committeeboard ndash Entire IEEE staff

Most satisfied with ndash Professionalism ndash Accessibility

Least satisfied with ndash Innovation ndash Anticipating needs and offering creative solutions

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

Financial Results ndash Moving Forward

IEEE Operations have adapted to the gt$0 budgeting principlesThe 10 year plan to grow IEEE reserves to 50 of the IEEE Operating budget is close to being achieved in 3 yearsIEEE needs to continue to define a framework for managing and appropriately utilizing reserves including a method to strategically reinvest in IEEE

Executive Director Search Update

The Search Committee ndash Winston (Chair) Anderson Lightner Seo

Parrish Estey Stern Herz (Advisor)

Interviews with executive search firms were completed and IEEE selected the firm of Russell Reynolds in Washington DC to conduct the searchThe search process is expected to take 4-6 months

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Background

Strategic Initiative Managed by MDCLed by Moshe Kam now VP EA Membership seeks to answer ndash Who will the IEEE

member be in 2025 years

ndash How large will IEEE be ndash How will we achieve

membership goals

IndividualsCorporationsSchoolsDemographicsndash Locationndash Employmentndash Professional Disciplinendash Education

Relationshipsndash Motivation for

membershipndash Impact on IEEE

organization

Membership A New Initiative

IEEE Membership has been stagnant or declining12 growth in 2002-200305 growth in 2004-2005

Higher grade memberships in decline04 (917) decline worldwide17 (2907) decline in US (4013 loss in 2003-

2004)

Society Memberships in decline46 decline in 2003-200422 decline in 2004-2005

Why be concerned

IEEE ldquomarket sharerdquo is lowhellipIEEE not reaching large groups of ECEs in some countriesndash Spain Italy China

IEEE entry into new technical areas is slowndash New professions are created in IEEE fields

without their members joining IEEEndash Organizations that are more agile gain

footholds in new areas (eg ACM BMES)

Membership Project Focus Areas

Primaryndash Corporate Partnershipndash Segment outreach

Secondaryndash Country Initiativendash Membership titles and grade qualifications

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Corporate Partners-A Blueprint

Objective Develop meaningful corporate partnership agreementsIdentify common goals for IEEE and ECE Industryndash Education about IEEE standardsndash Pre-College engineering education

Develop joint projectsndash Workshop on relevant IEEE standard for delivery on

company sitendash Teacher-in-training campaign for schools n the

companyrsquos locale

Refrain from discounting and rebate programs

Corporate Partners-A Baseline

What is the value of IEEE to corporationsndash How is IEEE perceived by corporationsndash What do they know (and not know) about IEEEndash Where is there potential for increased cooperation and

development of common programs

SPG contracted for interviewsndash Internal interviews completendash External interviews in-process (Feb 2005)

Outcomes reviewed Discussion of potential agreements startedndash Two Region 8 corporationsndash Opportunities developed during interviews

Internal Interviews (1)

Value propositions of IEEE membership to an individual is different than the value proposition of an IEEE relationship to a corporation

ndash ldquoCompanies are concerned with ROI brand reputation costs revenuehellip this stuff is not being measured by an employeersquos membership with IEEErdquo

Understanding of relationships between IEEE and corporations is inconsistent

ndash ldquoCompanies [who buy IEL] seem to already feel as though they have a formal relationship with IEEEErdquo

Internal Interviews (2)

Corporations view IEEE membership as a cost rather than an opportunity

ldquoThere is no immediate short range benefit for anybody in management area to have employees belong to IEEErdquo

IEEErsquos publications are viewed as too theoretical to the practitioner

ldquoA large portion of the IEEE intellectual property is driven by academics exceept for Standards Gearing IP more towards industry is something that corporate partners could help fosterrdquo

ldquoThe stuff that IEEE produces is not really that useful or it takes a lot of work to be usefulrdquo

Value

ldquoThe Standards Association gave a legitimacy to IEEE as an organization and was important to selling the IEEE Brand within our companyrdquo

ldquoIf you go to industry and you want to opena door you start speaking standardshellip because everyone uses standards and they cannot live without standardsrdquo

External Interviews (1)

Most cited areas of IEEE value (in order) to corporationsStrategic Valuendash Standardsndash IELPublicationsResearch

Operational Valuendash Professional Developmentndash Information ExchangeNetworking

External Interviews (2)

The whole of IEEE critical to the value proposition for a corporate partnerndash Offering a partnership to a corporation will

require an integrated strategy across relevant parts of IEEE

ndash IEEE does not typically communicate value to the people within corporations

ndash Companies are puzzled by IEEE structureldquoand lack of understanding of how different units can offer different services that are relevant to the corporationrsquos needrdquo

External Interviews (3)

Buy-in and understanding at a senior level of a corporation is critical to the acceptance and success of a corporate partnership

ndash ldquoCorporate relationships with IEEE should start with CEOs firstrdquo

External Interviews (4)

A corporate partnership program must distinguish itself from an individual membershipndash ldquoIEEE needs to make sure there is no reason for an

individual member to stop being a member relative to a corporate partnershiprdquo

The ability to track users and usage of products and services is important to a corporation as well as to IEEE1048698ndash ldquoIf I could identify the users and level of usage by user

of the IEL I could more easily secure the budget dollars to pay for itrdquo

External Interviews (5)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (6)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (5)

Discounts on individual memberships is not a critical selling factor in a corporate partnership modelThe different sales models of the IEL between Europe and the US impact the customer experiencendash Agents vs salespersons who work for IEEE

External Interviews (6)

ldquoIEEE should see me as a valuable partner who can help them sell their product into the company not just a bank who is able to provide them with several thousands of dollarsrdquo (Europe)

ldquoI feel more like a customer than a partnerrdquo (Europe)

ldquoThere is nothing I would change about the relationship with IEEE IEEE worked with us to understand our needs They should carbon copy this approach with other organizationsrdquo (US)

Corporate Partners-Next Steps

Meeting with SPG to planhellipndash Partnership and pricing modelndash Impact structure

Development of a blueprint for Corporate Partnership MOUndash Draft for June 2005 Meeting Series

Continued discussionsnegotiations with corporations that showed interest in partnership

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Segment Initiative-First Steps

Objective identify how we can cooperate with non-IEEE groups and individuals who operate in our fields of interest

Fields of interest for 2005ndash Healthcare (instrumentation and IT) ndash Multimedia and entertainment

Started with IT professionals in Healthcarendash Worked closely with the Biotech Council and EMBS

First contact HIMSS (Healthcare Information and Management Systems Society) ndash 15000 members and 220 corporations

Tecker Consultants contracted to conduct focus groups at HIMSS annual convention

Segment Initiative-Next Steps

Analyze HIMSS focus group outcomesndash Is this the model we should follow

Conduct focus groups at the March 2005 meeting of the American College of Cardiologyndash 600 papers ldquoin commonrdquo

Expand effort to Multimedia and Entertainmentndash Work closely with the Broadcasting Technology

Society

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Country Initiative Titles amp Grades

Country Initiative the case for an outreach effort in Spainndash Initial analysis will be presented to MDC and

the TC

Membership titles and grade qualificationsndash Discussion of the new Graduate Student

Member grade will take place in meetings of RAB and MDC

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Web Usability ndash Design

Multiple interfaces confuse usersPoor navigability ndash Heavy use of BACK button in testing (avg 8)

Inconsistent link colorsUsers assume primary ldquofederatedrdquo SEARCH on home pageUsers expect ldquoGoogle-likerdquo SEARCHUsers gothellipndash Multiple SEARCH interfacesndash Searches not structured to usersrsquo priorities ndash Different routes to locate articlesndash Protracted search timesndash Frustratedmdashencountered dead ends gave up

PSPB Ad-hoc Web Advisory Group February 2005

Web Usability ndash Content

Passive vocabularyMarketing tone in textNon-informational graphicsExamplesndash Difficulty interpreting membership

criteriandash Misunderstood access authorizationsndash Exceedingly complex renewal process

Web Projects 2005-2006

Define primary tasks navigation sequences and interfacesDevelop standardsndash User interface identitybranding content

style and format physically disabled

Redesignre-architect IEEE Home PageDevelop new design page architecture templatesStandardize basic navigation for ieeeorg and other essential sub-sites

Web Projects II

Develop information amp navigation ldquoGatewaysrdquondash About IEEEndash Volunteers (customized ultimately

personalized)ndash Publicationsndash Conferencesndash Standardsndash Societiesndash Conference Organizersndash Careers

Web Projects III

Exploresupport e-commerce common ldquoshopping cartrdquo functionPerform clickstream analysis and data miningConduct usability testing of prototypesTrain content owners on ldquousable designrdquo and writing for the web

Web-Related Projects Underway

Major Xplore interface revision and Xplore functionalityUnified login ndashauthentication available on MyIEEE and soon will allow login to Xplore simultaneouslyIEEE Spectrum online redesignVolunteer Portal ndashconcept and preliminary plansHome page and sub-page graphic design conceptsClickstream analysis by volunteersstaffTAB content area revamp -concepts and planningBusiness Management Systems (BMS) project ndashvendorapplication selected -affects access to member financial data for possible Web display and accessMembership portalIEEEtv

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

IEEE Enabling Culture Principles

Member No 1 amp Customer FocusRespect for the Employee and VolunteerTeamworkLead by ExampleParticipatory ManagementAccountability amp Our Word is Our BondInnovation amp Continuous ImprovementOpen Honest Communication and Feedback

IEEE Mission and Vision

VISIONTo advance global prosperity by fostering technological innovation enabling members careers and promoting community world-wide

MISSIONThe IEEE promotes the engineering process of creating developing integrating sharing and applying knowledge about electro and information technologies and sciences for the benefit of humanity and the profession

RAB Strategic Goals

Ensure the value of membershipBe the Leader in Membership DirectionBe the leader in Volunteer DevelopmentBe at the forefront of CommunicationsMeet the Challenges of a large transnational organizationEmphasize delegation using the powers reserved concept

Region 2 Goals

Increase overall Region leadership presence Support the programs of our Sections and ChaptersDevelop stronger ties with industry and governmentNurture future IEEE leaders by focusing support to student branch GOLD and PACE activitiesRecognize and reward the efforts and accomplishments of our members

Missing Reports

Central Pennsylvaniandash Meeting Financial

Officer Reporting

Johnstownndash Financial Reporting

Philadelphiandash Officer Reporting

West Virginiandash Meeting Reports

Youngstownndash Officer Reporting

Sections have until

30 June 200530 June 2005 to submit

reporting in order to

qualify for a 2005 Section

Rebate

Inactive Or Under-ReportedName Subgroup 2001 2002 2003

BALTIMORE AES10 2 1 0

CLEVELAND

C16 0 0 0

IA34 0 0 1

PE31 2 2 1

COLUMBUS GOLD NA 2 0

LEHIGH VALLEY C16 0 0 0

PHILADELPHIA

ED15CPMT21 1 0 0

EM14SIT30 2 4 0

EMB18 2 0 0

EMC27 2 0 0

MAG33 2 0 0

PITTSBURGH EMB18 2 2 1

WASHINGTON R07 JT WANOVA 0 1 1

RAB Leadership Award

To recognize those individuals who have exhibited exemplary and substantive leadership of an extraordinary nature in implementing activities which support RAB goals and objectives at the local regional national andor international level

Neville Jacobs ndash Baltimore Sectionndash For significant contributions and leadership in

providing pre-college electrical engineering exposure to high school students through the Baltimore Section Robot Project Activities

RAB Achievement Award

To recognize individuals involved with RAB andor the Regional network for singular achievement in the development and completion of a project(s) or activity(ies) which are directed to the fulfillment of one or more of the goals and objectives of RAB Amarjeet Basra ndash Northern Virginia Sectionndash For outstanding contributions in promoting

IEEE to college and pre-college students within the IEEE Northern Virginia Section

RAB 2005 - Section Significant Anniversary Banner

To recognize a Section for outstanding longevity through continuity in member support and enthusiasmJohnstown Sectionndash 50 Years (established 14 April 1955)

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

2004 Year-in-Review

2004 Overall Membership Development Public Imperatives IEEE Operations Products amp Services Member and Volunteer Satisfaction Financial Summary

Financial Results ndash Moving Forward

IEEE Operations have adapted to the gt$0 budgeting principlesThe 10 year plan to grow IEEE reserves to 50 of the IEEE Operating budget is close to being achieved in 3 yearsIEEE needs to continue to define a framework for managing and appropriately utilizing reserves including a method to strategically reinvest in IEEE

Executive Director Search Update

The Search Committee ndash Winston (Chair) Anderson Lightner Seo

Parrish Estey Stern Herz (Advisor)

Interviews with executive search firms were completed and IEEE selected the firm of Russell Reynolds in Washington DC to conduct the searchThe search process is expected to take 4-6 months

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Background

Strategic Initiative Managed by MDCLed by Moshe Kam now VP EA Membership seeks to answer ndash Who will the IEEE

member be in 2025 years

ndash How large will IEEE be ndash How will we achieve

membership goals

IndividualsCorporationsSchoolsDemographicsndash Locationndash Employmentndash Professional Disciplinendash Education

Relationshipsndash Motivation for

membershipndash Impact on IEEE

organization

Membership A New Initiative

IEEE Membership has been stagnant or declining12 growth in 2002-200305 growth in 2004-2005

Higher grade memberships in decline04 (917) decline worldwide17 (2907) decline in US (4013 loss in 2003-

2004)

Society Memberships in decline46 decline in 2003-200422 decline in 2004-2005

Why be concerned

IEEE ldquomarket sharerdquo is lowhellipIEEE not reaching large groups of ECEs in some countriesndash Spain Italy China

IEEE entry into new technical areas is slowndash New professions are created in IEEE fields

without their members joining IEEEndash Organizations that are more agile gain

footholds in new areas (eg ACM BMES)

Membership Project Focus Areas

Primaryndash Corporate Partnershipndash Segment outreach

Secondaryndash Country Initiativendash Membership titles and grade qualifications

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Corporate Partners-A Blueprint

Objective Develop meaningful corporate partnership agreementsIdentify common goals for IEEE and ECE Industryndash Education about IEEE standardsndash Pre-College engineering education

Develop joint projectsndash Workshop on relevant IEEE standard for delivery on

company sitendash Teacher-in-training campaign for schools n the

companyrsquos locale

Refrain from discounting and rebate programs

Corporate Partners-A Baseline

What is the value of IEEE to corporationsndash How is IEEE perceived by corporationsndash What do they know (and not know) about IEEEndash Where is there potential for increased cooperation and

development of common programs

SPG contracted for interviewsndash Internal interviews completendash External interviews in-process (Feb 2005)

Outcomes reviewed Discussion of potential agreements startedndash Two Region 8 corporationsndash Opportunities developed during interviews

Internal Interviews (1)

Value propositions of IEEE membership to an individual is different than the value proposition of an IEEE relationship to a corporation

ndash ldquoCompanies are concerned with ROI brand reputation costs revenuehellip this stuff is not being measured by an employeersquos membership with IEEErdquo

Understanding of relationships between IEEE and corporations is inconsistent

ndash ldquoCompanies [who buy IEL] seem to already feel as though they have a formal relationship with IEEEErdquo

Internal Interviews (2)

Corporations view IEEE membership as a cost rather than an opportunity

ldquoThere is no immediate short range benefit for anybody in management area to have employees belong to IEEErdquo

IEEErsquos publications are viewed as too theoretical to the practitioner

ldquoA large portion of the IEEE intellectual property is driven by academics exceept for Standards Gearing IP more towards industry is something that corporate partners could help fosterrdquo

ldquoThe stuff that IEEE produces is not really that useful or it takes a lot of work to be usefulrdquo

Value

ldquoThe Standards Association gave a legitimacy to IEEE as an organization and was important to selling the IEEE Brand within our companyrdquo

ldquoIf you go to industry and you want to opena door you start speaking standardshellip because everyone uses standards and they cannot live without standardsrdquo

External Interviews (1)

Most cited areas of IEEE value (in order) to corporationsStrategic Valuendash Standardsndash IELPublicationsResearch

Operational Valuendash Professional Developmentndash Information ExchangeNetworking

External Interviews (2)

The whole of IEEE critical to the value proposition for a corporate partnerndash Offering a partnership to a corporation will

require an integrated strategy across relevant parts of IEEE

ndash IEEE does not typically communicate value to the people within corporations

ndash Companies are puzzled by IEEE structureldquoand lack of understanding of how different units can offer different services that are relevant to the corporationrsquos needrdquo

External Interviews (3)

Buy-in and understanding at a senior level of a corporation is critical to the acceptance and success of a corporate partnership

ndash ldquoCorporate relationships with IEEE should start with CEOs firstrdquo

External Interviews (4)

A corporate partnership program must distinguish itself from an individual membershipndash ldquoIEEE needs to make sure there is no reason for an

individual member to stop being a member relative to a corporate partnershiprdquo

The ability to track users and usage of products and services is important to a corporation as well as to IEEE1048698ndash ldquoIf I could identify the users and level of usage by user

of the IEL I could more easily secure the budget dollars to pay for itrdquo

External Interviews (5)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (6)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (5)

Discounts on individual memberships is not a critical selling factor in a corporate partnership modelThe different sales models of the IEL between Europe and the US impact the customer experiencendash Agents vs salespersons who work for IEEE

External Interviews (6)

ldquoIEEE should see me as a valuable partner who can help them sell their product into the company not just a bank who is able to provide them with several thousands of dollarsrdquo (Europe)

ldquoI feel more like a customer than a partnerrdquo (Europe)

ldquoThere is nothing I would change about the relationship with IEEE IEEE worked with us to understand our needs They should carbon copy this approach with other organizationsrdquo (US)

Corporate Partners-Next Steps

Meeting with SPG to planhellipndash Partnership and pricing modelndash Impact structure

Development of a blueprint for Corporate Partnership MOUndash Draft for June 2005 Meeting Series

Continued discussionsnegotiations with corporations that showed interest in partnership

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Segment Initiative-First Steps

Objective identify how we can cooperate with non-IEEE groups and individuals who operate in our fields of interest

Fields of interest for 2005ndash Healthcare (instrumentation and IT) ndash Multimedia and entertainment

Started with IT professionals in Healthcarendash Worked closely with the Biotech Council and EMBS

First contact HIMSS (Healthcare Information and Management Systems Society) ndash 15000 members and 220 corporations

Tecker Consultants contracted to conduct focus groups at HIMSS annual convention

Segment Initiative-Next Steps

Analyze HIMSS focus group outcomesndash Is this the model we should follow

Conduct focus groups at the March 2005 meeting of the American College of Cardiologyndash 600 papers ldquoin commonrdquo

Expand effort to Multimedia and Entertainmentndash Work closely with the Broadcasting Technology

Society

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Country Initiative Titles amp Grades

Country Initiative the case for an outreach effort in Spainndash Initial analysis will be presented to MDC and

the TC

Membership titles and grade qualificationsndash Discussion of the new Graduate Student

Member grade will take place in meetings of RAB and MDC

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Web Usability ndash Design

Multiple interfaces confuse usersPoor navigability ndash Heavy use of BACK button in testing (avg 8)

Inconsistent link colorsUsers assume primary ldquofederatedrdquo SEARCH on home pageUsers expect ldquoGoogle-likerdquo SEARCHUsers gothellipndash Multiple SEARCH interfacesndash Searches not structured to usersrsquo priorities ndash Different routes to locate articlesndash Protracted search timesndash Frustratedmdashencountered dead ends gave up

PSPB Ad-hoc Web Advisory Group February 2005

Web Usability ndash Content

Passive vocabularyMarketing tone in textNon-informational graphicsExamplesndash Difficulty interpreting membership

criteriandash Misunderstood access authorizationsndash Exceedingly complex renewal process

Web Projects 2005-2006

Define primary tasks navigation sequences and interfacesDevelop standardsndash User interface identitybranding content

style and format physically disabled

Redesignre-architect IEEE Home PageDevelop new design page architecture templatesStandardize basic navigation for ieeeorg and other essential sub-sites

Web Projects II

Develop information amp navigation ldquoGatewaysrdquondash About IEEEndash Volunteers (customized ultimately

personalized)ndash Publicationsndash Conferencesndash Standardsndash Societiesndash Conference Organizersndash Careers

Web Projects III

Exploresupport e-commerce common ldquoshopping cartrdquo functionPerform clickstream analysis and data miningConduct usability testing of prototypesTrain content owners on ldquousable designrdquo and writing for the web

Web-Related Projects Underway

Major Xplore interface revision and Xplore functionalityUnified login ndashauthentication available on MyIEEE and soon will allow login to Xplore simultaneouslyIEEE Spectrum online redesignVolunteer Portal ndashconcept and preliminary plansHome page and sub-page graphic design conceptsClickstream analysis by volunteersstaffTAB content area revamp -concepts and planningBusiness Management Systems (BMS) project ndashvendorapplication selected -affects access to member financial data for possible Web display and accessMembership portalIEEEtv

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

IEEE Enabling Culture Principles

Member No 1 amp Customer FocusRespect for the Employee and VolunteerTeamworkLead by ExampleParticipatory ManagementAccountability amp Our Word is Our BondInnovation amp Continuous ImprovementOpen Honest Communication and Feedback

IEEE Mission and Vision

VISIONTo advance global prosperity by fostering technological innovation enabling members careers and promoting community world-wide

MISSIONThe IEEE promotes the engineering process of creating developing integrating sharing and applying knowledge about electro and information technologies and sciences for the benefit of humanity and the profession

RAB Strategic Goals

Ensure the value of membershipBe the Leader in Membership DirectionBe the leader in Volunteer DevelopmentBe at the forefront of CommunicationsMeet the Challenges of a large transnational organizationEmphasize delegation using the powers reserved concept

Region 2 Goals

Increase overall Region leadership presence Support the programs of our Sections and ChaptersDevelop stronger ties with industry and governmentNurture future IEEE leaders by focusing support to student branch GOLD and PACE activitiesRecognize and reward the efforts and accomplishments of our members

Missing Reports

Central Pennsylvaniandash Meeting Financial

Officer Reporting

Johnstownndash Financial Reporting

Philadelphiandash Officer Reporting

West Virginiandash Meeting Reports

Youngstownndash Officer Reporting

Sections have until

30 June 200530 June 2005 to submit

reporting in order to

qualify for a 2005 Section

Rebate

Inactive Or Under-ReportedName Subgroup 2001 2002 2003

BALTIMORE AES10 2 1 0

CLEVELAND

C16 0 0 0

IA34 0 0 1

PE31 2 2 1

COLUMBUS GOLD NA 2 0

LEHIGH VALLEY C16 0 0 0

PHILADELPHIA

ED15CPMT21 1 0 0

EM14SIT30 2 4 0

EMB18 2 0 0

EMC27 2 0 0

MAG33 2 0 0

PITTSBURGH EMB18 2 2 1

WASHINGTON R07 JT WANOVA 0 1 1

RAB Leadership Award

To recognize those individuals who have exhibited exemplary and substantive leadership of an extraordinary nature in implementing activities which support RAB goals and objectives at the local regional national andor international level

Neville Jacobs ndash Baltimore Sectionndash For significant contributions and leadership in

providing pre-college electrical engineering exposure to high school students through the Baltimore Section Robot Project Activities

RAB Achievement Award

To recognize individuals involved with RAB andor the Regional network for singular achievement in the development and completion of a project(s) or activity(ies) which are directed to the fulfillment of one or more of the goals and objectives of RAB Amarjeet Basra ndash Northern Virginia Sectionndash For outstanding contributions in promoting

IEEE to college and pre-college students within the IEEE Northern Virginia Section

RAB 2005 - Section Significant Anniversary Banner

To recognize a Section for outstanding longevity through continuity in member support and enthusiasmJohnstown Sectionndash 50 Years (established 14 April 1955)

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

Financial Results ndash Moving Forward

IEEE Operations have adapted to the gt$0 budgeting principlesThe 10 year plan to grow IEEE reserves to 50 of the IEEE Operating budget is close to being achieved in 3 yearsIEEE needs to continue to define a framework for managing and appropriately utilizing reserves including a method to strategically reinvest in IEEE

Executive Director Search Update

The Search Committee ndash Winston (Chair) Anderson Lightner Seo

Parrish Estey Stern Herz (Advisor)

Interviews with executive search firms were completed and IEEE selected the firm of Russell Reynolds in Washington DC to conduct the searchThe search process is expected to take 4-6 months

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Background

Strategic Initiative Managed by MDCLed by Moshe Kam now VP EA Membership seeks to answer ndash Who will the IEEE

member be in 2025 years

ndash How large will IEEE be ndash How will we achieve

membership goals

IndividualsCorporationsSchoolsDemographicsndash Locationndash Employmentndash Professional Disciplinendash Education

Relationshipsndash Motivation for

membershipndash Impact on IEEE

organization

Membership A New Initiative

IEEE Membership has been stagnant or declining12 growth in 2002-200305 growth in 2004-2005

Higher grade memberships in decline04 (917) decline worldwide17 (2907) decline in US (4013 loss in 2003-

2004)

Society Memberships in decline46 decline in 2003-200422 decline in 2004-2005

Why be concerned

IEEE ldquomarket sharerdquo is lowhellipIEEE not reaching large groups of ECEs in some countriesndash Spain Italy China

IEEE entry into new technical areas is slowndash New professions are created in IEEE fields

without their members joining IEEEndash Organizations that are more agile gain

footholds in new areas (eg ACM BMES)

Membership Project Focus Areas

Primaryndash Corporate Partnershipndash Segment outreach

Secondaryndash Country Initiativendash Membership titles and grade qualifications

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Corporate Partners-A Blueprint

Objective Develop meaningful corporate partnership agreementsIdentify common goals for IEEE and ECE Industryndash Education about IEEE standardsndash Pre-College engineering education

Develop joint projectsndash Workshop on relevant IEEE standard for delivery on

company sitendash Teacher-in-training campaign for schools n the

companyrsquos locale

Refrain from discounting and rebate programs

Corporate Partners-A Baseline

What is the value of IEEE to corporationsndash How is IEEE perceived by corporationsndash What do they know (and not know) about IEEEndash Where is there potential for increased cooperation and

development of common programs

SPG contracted for interviewsndash Internal interviews completendash External interviews in-process (Feb 2005)

Outcomes reviewed Discussion of potential agreements startedndash Two Region 8 corporationsndash Opportunities developed during interviews

Internal Interviews (1)

Value propositions of IEEE membership to an individual is different than the value proposition of an IEEE relationship to a corporation

ndash ldquoCompanies are concerned with ROI brand reputation costs revenuehellip this stuff is not being measured by an employeersquos membership with IEEErdquo

Understanding of relationships between IEEE and corporations is inconsistent

ndash ldquoCompanies [who buy IEL] seem to already feel as though they have a formal relationship with IEEEErdquo

Internal Interviews (2)

Corporations view IEEE membership as a cost rather than an opportunity

ldquoThere is no immediate short range benefit for anybody in management area to have employees belong to IEEErdquo

IEEErsquos publications are viewed as too theoretical to the practitioner

ldquoA large portion of the IEEE intellectual property is driven by academics exceept for Standards Gearing IP more towards industry is something that corporate partners could help fosterrdquo

ldquoThe stuff that IEEE produces is not really that useful or it takes a lot of work to be usefulrdquo

Value

ldquoThe Standards Association gave a legitimacy to IEEE as an organization and was important to selling the IEEE Brand within our companyrdquo

ldquoIf you go to industry and you want to opena door you start speaking standardshellip because everyone uses standards and they cannot live without standardsrdquo

External Interviews (1)

Most cited areas of IEEE value (in order) to corporationsStrategic Valuendash Standardsndash IELPublicationsResearch

Operational Valuendash Professional Developmentndash Information ExchangeNetworking

External Interviews (2)

The whole of IEEE critical to the value proposition for a corporate partnerndash Offering a partnership to a corporation will

require an integrated strategy across relevant parts of IEEE

ndash IEEE does not typically communicate value to the people within corporations

ndash Companies are puzzled by IEEE structureldquoand lack of understanding of how different units can offer different services that are relevant to the corporationrsquos needrdquo

External Interviews (3)

Buy-in and understanding at a senior level of a corporation is critical to the acceptance and success of a corporate partnership

ndash ldquoCorporate relationships with IEEE should start with CEOs firstrdquo

External Interviews (4)

A corporate partnership program must distinguish itself from an individual membershipndash ldquoIEEE needs to make sure there is no reason for an

individual member to stop being a member relative to a corporate partnershiprdquo

The ability to track users and usage of products and services is important to a corporation as well as to IEEE1048698ndash ldquoIf I could identify the users and level of usage by user

of the IEL I could more easily secure the budget dollars to pay for itrdquo

External Interviews (5)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (6)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (5)

Discounts on individual memberships is not a critical selling factor in a corporate partnership modelThe different sales models of the IEL between Europe and the US impact the customer experiencendash Agents vs salespersons who work for IEEE

External Interviews (6)

ldquoIEEE should see me as a valuable partner who can help them sell their product into the company not just a bank who is able to provide them with several thousands of dollarsrdquo (Europe)

ldquoI feel more like a customer than a partnerrdquo (Europe)

ldquoThere is nothing I would change about the relationship with IEEE IEEE worked with us to understand our needs They should carbon copy this approach with other organizationsrdquo (US)

Corporate Partners-Next Steps

Meeting with SPG to planhellipndash Partnership and pricing modelndash Impact structure

Development of a blueprint for Corporate Partnership MOUndash Draft for June 2005 Meeting Series

Continued discussionsnegotiations with corporations that showed interest in partnership

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Segment Initiative-First Steps

Objective identify how we can cooperate with non-IEEE groups and individuals who operate in our fields of interest

Fields of interest for 2005ndash Healthcare (instrumentation and IT) ndash Multimedia and entertainment

Started with IT professionals in Healthcarendash Worked closely with the Biotech Council and EMBS

First contact HIMSS (Healthcare Information and Management Systems Society) ndash 15000 members and 220 corporations

Tecker Consultants contracted to conduct focus groups at HIMSS annual convention

Segment Initiative-Next Steps

Analyze HIMSS focus group outcomesndash Is this the model we should follow

Conduct focus groups at the March 2005 meeting of the American College of Cardiologyndash 600 papers ldquoin commonrdquo

Expand effort to Multimedia and Entertainmentndash Work closely with the Broadcasting Technology

Society

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Country Initiative Titles amp Grades

Country Initiative the case for an outreach effort in Spainndash Initial analysis will be presented to MDC and

the TC

Membership titles and grade qualificationsndash Discussion of the new Graduate Student

Member grade will take place in meetings of RAB and MDC

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Web Usability ndash Design

Multiple interfaces confuse usersPoor navigability ndash Heavy use of BACK button in testing (avg 8)

Inconsistent link colorsUsers assume primary ldquofederatedrdquo SEARCH on home pageUsers expect ldquoGoogle-likerdquo SEARCHUsers gothellipndash Multiple SEARCH interfacesndash Searches not structured to usersrsquo priorities ndash Different routes to locate articlesndash Protracted search timesndash Frustratedmdashencountered dead ends gave up

PSPB Ad-hoc Web Advisory Group February 2005

Web Usability ndash Content

Passive vocabularyMarketing tone in textNon-informational graphicsExamplesndash Difficulty interpreting membership

criteriandash Misunderstood access authorizationsndash Exceedingly complex renewal process

Web Projects 2005-2006

Define primary tasks navigation sequences and interfacesDevelop standardsndash User interface identitybranding content

style and format physically disabled

Redesignre-architect IEEE Home PageDevelop new design page architecture templatesStandardize basic navigation for ieeeorg and other essential sub-sites

Web Projects II

Develop information amp navigation ldquoGatewaysrdquondash About IEEEndash Volunteers (customized ultimately

personalized)ndash Publicationsndash Conferencesndash Standardsndash Societiesndash Conference Organizersndash Careers

Web Projects III

Exploresupport e-commerce common ldquoshopping cartrdquo functionPerform clickstream analysis and data miningConduct usability testing of prototypesTrain content owners on ldquousable designrdquo and writing for the web

Web-Related Projects Underway

Major Xplore interface revision and Xplore functionalityUnified login ndashauthentication available on MyIEEE and soon will allow login to Xplore simultaneouslyIEEE Spectrum online redesignVolunteer Portal ndashconcept and preliminary plansHome page and sub-page graphic design conceptsClickstream analysis by volunteersstaffTAB content area revamp -concepts and planningBusiness Management Systems (BMS) project ndashvendorapplication selected -affects access to member financial data for possible Web display and accessMembership portalIEEEtv

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

IEEE Enabling Culture Principles

Member No 1 amp Customer FocusRespect for the Employee and VolunteerTeamworkLead by ExampleParticipatory ManagementAccountability amp Our Word is Our BondInnovation amp Continuous ImprovementOpen Honest Communication and Feedback

IEEE Mission and Vision

VISIONTo advance global prosperity by fostering technological innovation enabling members careers and promoting community world-wide

MISSIONThe IEEE promotes the engineering process of creating developing integrating sharing and applying knowledge about electro and information technologies and sciences for the benefit of humanity and the profession

RAB Strategic Goals

Ensure the value of membershipBe the Leader in Membership DirectionBe the leader in Volunteer DevelopmentBe at the forefront of CommunicationsMeet the Challenges of a large transnational organizationEmphasize delegation using the powers reserved concept

Region 2 Goals

Increase overall Region leadership presence Support the programs of our Sections and ChaptersDevelop stronger ties with industry and governmentNurture future IEEE leaders by focusing support to student branch GOLD and PACE activitiesRecognize and reward the efforts and accomplishments of our members

Missing Reports

Central Pennsylvaniandash Meeting Financial

Officer Reporting

Johnstownndash Financial Reporting

Philadelphiandash Officer Reporting

West Virginiandash Meeting Reports

Youngstownndash Officer Reporting

Sections have until

30 June 200530 June 2005 to submit

reporting in order to

qualify for a 2005 Section

Rebate

Inactive Or Under-ReportedName Subgroup 2001 2002 2003

BALTIMORE AES10 2 1 0

CLEVELAND

C16 0 0 0

IA34 0 0 1

PE31 2 2 1

COLUMBUS GOLD NA 2 0

LEHIGH VALLEY C16 0 0 0

PHILADELPHIA

ED15CPMT21 1 0 0

EM14SIT30 2 4 0

EMB18 2 0 0

EMC27 2 0 0

MAG33 2 0 0

PITTSBURGH EMB18 2 2 1

WASHINGTON R07 JT WANOVA 0 1 1

RAB Leadership Award

To recognize those individuals who have exhibited exemplary and substantive leadership of an extraordinary nature in implementing activities which support RAB goals and objectives at the local regional national andor international level

Neville Jacobs ndash Baltimore Sectionndash For significant contributions and leadership in

providing pre-college electrical engineering exposure to high school students through the Baltimore Section Robot Project Activities

RAB Achievement Award

To recognize individuals involved with RAB andor the Regional network for singular achievement in the development and completion of a project(s) or activity(ies) which are directed to the fulfillment of one or more of the goals and objectives of RAB Amarjeet Basra ndash Northern Virginia Sectionndash For outstanding contributions in promoting

IEEE to college and pre-college students within the IEEE Northern Virginia Section

RAB 2005 - Section Significant Anniversary Banner

To recognize a Section for outstanding longevity through continuity in member support and enthusiasmJohnstown Sectionndash 50 Years (established 14 April 1955)

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

Executive Director Search Update

The Search Committee ndash Winston (Chair) Anderson Lightner Seo

Parrish Estey Stern Herz (Advisor)

Interviews with executive search firms were completed and IEEE selected the firm of Russell Reynolds in Washington DC to conduct the searchThe search process is expected to take 4-6 months

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Background

Strategic Initiative Managed by MDCLed by Moshe Kam now VP EA Membership seeks to answer ndash Who will the IEEE

member be in 2025 years

ndash How large will IEEE be ndash How will we achieve

membership goals

IndividualsCorporationsSchoolsDemographicsndash Locationndash Employmentndash Professional Disciplinendash Education

Relationshipsndash Motivation for

membershipndash Impact on IEEE

organization

Membership A New Initiative

IEEE Membership has been stagnant or declining12 growth in 2002-200305 growth in 2004-2005

Higher grade memberships in decline04 (917) decline worldwide17 (2907) decline in US (4013 loss in 2003-

2004)

Society Memberships in decline46 decline in 2003-200422 decline in 2004-2005

Why be concerned

IEEE ldquomarket sharerdquo is lowhellipIEEE not reaching large groups of ECEs in some countriesndash Spain Italy China

IEEE entry into new technical areas is slowndash New professions are created in IEEE fields

without their members joining IEEEndash Organizations that are more agile gain

footholds in new areas (eg ACM BMES)

Membership Project Focus Areas

Primaryndash Corporate Partnershipndash Segment outreach

Secondaryndash Country Initiativendash Membership titles and grade qualifications

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Corporate Partners-A Blueprint

Objective Develop meaningful corporate partnership agreementsIdentify common goals for IEEE and ECE Industryndash Education about IEEE standardsndash Pre-College engineering education

Develop joint projectsndash Workshop on relevant IEEE standard for delivery on

company sitendash Teacher-in-training campaign for schools n the

companyrsquos locale

Refrain from discounting and rebate programs

Corporate Partners-A Baseline

What is the value of IEEE to corporationsndash How is IEEE perceived by corporationsndash What do they know (and not know) about IEEEndash Where is there potential for increased cooperation and

development of common programs

SPG contracted for interviewsndash Internal interviews completendash External interviews in-process (Feb 2005)

Outcomes reviewed Discussion of potential agreements startedndash Two Region 8 corporationsndash Opportunities developed during interviews

Internal Interviews (1)

Value propositions of IEEE membership to an individual is different than the value proposition of an IEEE relationship to a corporation

ndash ldquoCompanies are concerned with ROI brand reputation costs revenuehellip this stuff is not being measured by an employeersquos membership with IEEErdquo

Understanding of relationships between IEEE and corporations is inconsistent

ndash ldquoCompanies [who buy IEL] seem to already feel as though they have a formal relationship with IEEEErdquo

Internal Interviews (2)

Corporations view IEEE membership as a cost rather than an opportunity

ldquoThere is no immediate short range benefit for anybody in management area to have employees belong to IEEErdquo

IEEErsquos publications are viewed as too theoretical to the practitioner

ldquoA large portion of the IEEE intellectual property is driven by academics exceept for Standards Gearing IP more towards industry is something that corporate partners could help fosterrdquo

ldquoThe stuff that IEEE produces is not really that useful or it takes a lot of work to be usefulrdquo

Value

ldquoThe Standards Association gave a legitimacy to IEEE as an organization and was important to selling the IEEE Brand within our companyrdquo

ldquoIf you go to industry and you want to opena door you start speaking standardshellip because everyone uses standards and they cannot live without standardsrdquo

External Interviews (1)

Most cited areas of IEEE value (in order) to corporationsStrategic Valuendash Standardsndash IELPublicationsResearch

Operational Valuendash Professional Developmentndash Information ExchangeNetworking

External Interviews (2)

The whole of IEEE critical to the value proposition for a corporate partnerndash Offering a partnership to a corporation will

require an integrated strategy across relevant parts of IEEE

ndash IEEE does not typically communicate value to the people within corporations

ndash Companies are puzzled by IEEE structureldquoand lack of understanding of how different units can offer different services that are relevant to the corporationrsquos needrdquo

External Interviews (3)

Buy-in and understanding at a senior level of a corporation is critical to the acceptance and success of a corporate partnership

ndash ldquoCorporate relationships with IEEE should start with CEOs firstrdquo

External Interviews (4)

A corporate partnership program must distinguish itself from an individual membershipndash ldquoIEEE needs to make sure there is no reason for an

individual member to stop being a member relative to a corporate partnershiprdquo

The ability to track users and usage of products and services is important to a corporation as well as to IEEE1048698ndash ldquoIf I could identify the users and level of usage by user

of the IEL I could more easily secure the budget dollars to pay for itrdquo

External Interviews (5)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (6)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (5)

Discounts on individual memberships is not a critical selling factor in a corporate partnership modelThe different sales models of the IEL between Europe and the US impact the customer experiencendash Agents vs salespersons who work for IEEE

External Interviews (6)

ldquoIEEE should see me as a valuable partner who can help them sell their product into the company not just a bank who is able to provide them with several thousands of dollarsrdquo (Europe)

ldquoI feel more like a customer than a partnerrdquo (Europe)

ldquoThere is nothing I would change about the relationship with IEEE IEEE worked with us to understand our needs They should carbon copy this approach with other organizationsrdquo (US)

Corporate Partners-Next Steps

Meeting with SPG to planhellipndash Partnership and pricing modelndash Impact structure

Development of a blueprint for Corporate Partnership MOUndash Draft for June 2005 Meeting Series

Continued discussionsnegotiations with corporations that showed interest in partnership

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Segment Initiative-First Steps

Objective identify how we can cooperate with non-IEEE groups and individuals who operate in our fields of interest

Fields of interest for 2005ndash Healthcare (instrumentation and IT) ndash Multimedia and entertainment

Started with IT professionals in Healthcarendash Worked closely with the Biotech Council and EMBS

First contact HIMSS (Healthcare Information and Management Systems Society) ndash 15000 members and 220 corporations

Tecker Consultants contracted to conduct focus groups at HIMSS annual convention

Segment Initiative-Next Steps

Analyze HIMSS focus group outcomesndash Is this the model we should follow

Conduct focus groups at the March 2005 meeting of the American College of Cardiologyndash 600 papers ldquoin commonrdquo

Expand effort to Multimedia and Entertainmentndash Work closely with the Broadcasting Technology

Society

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Country Initiative Titles amp Grades

Country Initiative the case for an outreach effort in Spainndash Initial analysis will be presented to MDC and

the TC

Membership titles and grade qualificationsndash Discussion of the new Graduate Student

Member grade will take place in meetings of RAB and MDC

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Web Usability ndash Design

Multiple interfaces confuse usersPoor navigability ndash Heavy use of BACK button in testing (avg 8)

Inconsistent link colorsUsers assume primary ldquofederatedrdquo SEARCH on home pageUsers expect ldquoGoogle-likerdquo SEARCHUsers gothellipndash Multiple SEARCH interfacesndash Searches not structured to usersrsquo priorities ndash Different routes to locate articlesndash Protracted search timesndash Frustratedmdashencountered dead ends gave up

PSPB Ad-hoc Web Advisory Group February 2005

Web Usability ndash Content

Passive vocabularyMarketing tone in textNon-informational graphicsExamplesndash Difficulty interpreting membership

criteriandash Misunderstood access authorizationsndash Exceedingly complex renewal process

Web Projects 2005-2006

Define primary tasks navigation sequences and interfacesDevelop standardsndash User interface identitybranding content

style and format physically disabled

Redesignre-architect IEEE Home PageDevelop new design page architecture templatesStandardize basic navigation for ieeeorg and other essential sub-sites

Web Projects II

Develop information amp navigation ldquoGatewaysrdquondash About IEEEndash Volunteers (customized ultimately

personalized)ndash Publicationsndash Conferencesndash Standardsndash Societiesndash Conference Organizersndash Careers

Web Projects III

Exploresupport e-commerce common ldquoshopping cartrdquo functionPerform clickstream analysis and data miningConduct usability testing of prototypesTrain content owners on ldquousable designrdquo and writing for the web

Web-Related Projects Underway

Major Xplore interface revision and Xplore functionalityUnified login ndashauthentication available on MyIEEE and soon will allow login to Xplore simultaneouslyIEEE Spectrum online redesignVolunteer Portal ndashconcept and preliminary plansHome page and sub-page graphic design conceptsClickstream analysis by volunteersstaffTAB content area revamp -concepts and planningBusiness Management Systems (BMS) project ndashvendorapplication selected -affects access to member financial data for possible Web display and accessMembership portalIEEEtv

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

IEEE Enabling Culture Principles

Member No 1 amp Customer FocusRespect for the Employee and VolunteerTeamworkLead by ExampleParticipatory ManagementAccountability amp Our Word is Our BondInnovation amp Continuous ImprovementOpen Honest Communication and Feedback

IEEE Mission and Vision

VISIONTo advance global prosperity by fostering technological innovation enabling members careers and promoting community world-wide

MISSIONThe IEEE promotes the engineering process of creating developing integrating sharing and applying knowledge about electro and information technologies and sciences for the benefit of humanity and the profession

RAB Strategic Goals

Ensure the value of membershipBe the Leader in Membership DirectionBe the leader in Volunteer DevelopmentBe at the forefront of CommunicationsMeet the Challenges of a large transnational organizationEmphasize delegation using the powers reserved concept

Region 2 Goals

Increase overall Region leadership presence Support the programs of our Sections and ChaptersDevelop stronger ties with industry and governmentNurture future IEEE leaders by focusing support to student branch GOLD and PACE activitiesRecognize and reward the efforts and accomplishments of our members

Missing Reports

Central Pennsylvaniandash Meeting Financial

Officer Reporting

Johnstownndash Financial Reporting

Philadelphiandash Officer Reporting

West Virginiandash Meeting Reports

Youngstownndash Officer Reporting

Sections have until

30 June 200530 June 2005 to submit

reporting in order to

qualify for a 2005 Section

Rebate

Inactive Or Under-ReportedName Subgroup 2001 2002 2003

BALTIMORE AES10 2 1 0

CLEVELAND

C16 0 0 0

IA34 0 0 1

PE31 2 2 1

COLUMBUS GOLD NA 2 0

LEHIGH VALLEY C16 0 0 0

PHILADELPHIA

ED15CPMT21 1 0 0

EM14SIT30 2 4 0

EMB18 2 0 0

EMC27 2 0 0

MAG33 2 0 0

PITTSBURGH EMB18 2 2 1

WASHINGTON R07 JT WANOVA 0 1 1

RAB Leadership Award

To recognize those individuals who have exhibited exemplary and substantive leadership of an extraordinary nature in implementing activities which support RAB goals and objectives at the local regional national andor international level

Neville Jacobs ndash Baltimore Sectionndash For significant contributions and leadership in

providing pre-college electrical engineering exposure to high school students through the Baltimore Section Robot Project Activities

RAB Achievement Award

To recognize individuals involved with RAB andor the Regional network for singular achievement in the development and completion of a project(s) or activity(ies) which are directed to the fulfillment of one or more of the goals and objectives of RAB Amarjeet Basra ndash Northern Virginia Sectionndash For outstanding contributions in promoting

IEEE to college and pre-college students within the IEEE Northern Virginia Section

RAB 2005 - Section Significant Anniversary Banner

To recognize a Section for outstanding longevity through continuity in member support and enthusiasmJohnstown Sectionndash 50 Years (established 14 April 1955)

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Background

Strategic Initiative Managed by MDCLed by Moshe Kam now VP EA Membership seeks to answer ndash Who will the IEEE

member be in 2025 years

ndash How large will IEEE be ndash How will we achieve

membership goals

IndividualsCorporationsSchoolsDemographicsndash Locationndash Employmentndash Professional Disciplinendash Education

Relationshipsndash Motivation for

membershipndash Impact on IEEE

organization

Membership A New Initiative

IEEE Membership has been stagnant or declining12 growth in 2002-200305 growth in 2004-2005

Higher grade memberships in decline04 (917) decline worldwide17 (2907) decline in US (4013 loss in 2003-

2004)

Society Memberships in decline46 decline in 2003-200422 decline in 2004-2005

Why be concerned

IEEE ldquomarket sharerdquo is lowhellipIEEE not reaching large groups of ECEs in some countriesndash Spain Italy China

IEEE entry into new technical areas is slowndash New professions are created in IEEE fields

without their members joining IEEEndash Organizations that are more agile gain

footholds in new areas (eg ACM BMES)

Membership Project Focus Areas

Primaryndash Corporate Partnershipndash Segment outreach

Secondaryndash Country Initiativendash Membership titles and grade qualifications

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Corporate Partners-A Blueprint

Objective Develop meaningful corporate partnership agreementsIdentify common goals for IEEE and ECE Industryndash Education about IEEE standardsndash Pre-College engineering education

Develop joint projectsndash Workshop on relevant IEEE standard for delivery on

company sitendash Teacher-in-training campaign for schools n the

companyrsquos locale

Refrain from discounting and rebate programs

Corporate Partners-A Baseline

What is the value of IEEE to corporationsndash How is IEEE perceived by corporationsndash What do they know (and not know) about IEEEndash Where is there potential for increased cooperation and

development of common programs

SPG contracted for interviewsndash Internal interviews completendash External interviews in-process (Feb 2005)

Outcomes reviewed Discussion of potential agreements startedndash Two Region 8 corporationsndash Opportunities developed during interviews

Internal Interviews (1)

Value propositions of IEEE membership to an individual is different than the value proposition of an IEEE relationship to a corporation

ndash ldquoCompanies are concerned with ROI brand reputation costs revenuehellip this stuff is not being measured by an employeersquos membership with IEEErdquo

Understanding of relationships between IEEE and corporations is inconsistent

ndash ldquoCompanies [who buy IEL] seem to already feel as though they have a formal relationship with IEEEErdquo

Internal Interviews (2)

Corporations view IEEE membership as a cost rather than an opportunity

ldquoThere is no immediate short range benefit for anybody in management area to have employees belong to IEEErdquo

IEEErsquos publications are viewed as too theoretical to the practitioner

ldquoA large portion of the IEEE intellectual property is driven by academics exceept for Standards Gearing IP more towards industry is something that corporate partners could help fosterrdquo

ldquoThe stuff that IEEE produces is not really that useful or it takes a lot of work to be usefulrdquo

Value

ldquoThe Standards Association gave a legitimacy to IEEE as an organization and was important to selling the IEEE Brand within our companyrdquo

ldquoIf you go to industry and you want to opena door you start speaking standardshellip because everyone uses standards and they cannot live without standardsrdquo

External Interviews (1)

Most cited areas of IEEE value (in order) to corporationsStrategic Valuendash Standardsndash IELPublicationsResearch

Operational Valuendash Professional Developmentndash Information ExchangeNetworking

External Interviews (2)

The whole of IEEE critical to the value proposition for a corporate partnerndash Offering a partnership to a corporation will

require an integrated strategy across relevant parts of IEEE

ndash IEEE does not typically communicate value to the people within corporations

ndash Companies are puzzled by IEEE structureldquoand lack of understanding of how different units can offer different services that are relevant to the corporationrsquos needrdquo

External Interviews (3)

Buy-in and understanding at a senior level of a corporation is critical to the acceptance and success of a corporate partnership

ndash ldquoCorporate relationships with IEEE should start with CEOs firstrdquo

External Interviews (4)

A corporate partnership program must distinguish itself from an individual membershipndash ldquoIEEE needs to make sure there is no reason for an

individual member to stop being a member relative to a corporate partnershiprdquo

The ability to track users and usage of products and services is important to a corporation as well as to IEEE1048698ndash ldquoIf I could identify the users and level of usage by user

of the IEL I could more easily secure the budget dollars to pay for itrdquo

External Interviews (5)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (6)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (5)

Discounts on individual memberships is not a critical selling factor in a corporate partnership modelThe different sales models of the IEL between Europe and the US impact the customer experiencendash Agents vs salespersons who work for IEEE

External Interviews (6)

ldquoIEEE should see me as a valuable partner who can help them sell their product into the company not just a bank who is able to provide them with several thousands of dollarsrdquo (Europe)

ldquoI feel more like a customer than a partnerrdquo (Europe)

ldquoThere is nothing I would change about the relationship with IEEE IEEE worked with us to understand our needs They should carbon copy this approach with other organizationsrdquo (US)

Corporate Partners-Next Steps

Meeting with SPG to planhellipndash Partnership and pricing modelndash Impact structure

Development of a blueprint for Corporate Partnership MOUndash Draft for June 2005 Meeting Series

Continued discussionsnegotiations with corporations that showed interest in partnership

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Segment Initiative-First Steps

Objective identify how we can cooperate with non-IEEE groups and individuals who operate in our fields of interest

Fields of interest for 2005ndash Healthcare (instrumentation and IT) ndash Multimedia and entertainment

Started with IT professionals in Healthcarendash Worked closely with the Biotech Council and EMBS

First contact HIMSS (Healthcare Information and Management Systems Society) ndash 15000 members and 220 corporations

Tecker Consultants contracted to conduct focus groups at HIMSS annual convention

Segment Initiative-Next Steps

Analyze HIMSS focus group outcomesndash Is this the model we should follow

Conduct focus groups at the March 2005 meeting of the American College of Cardiologyndash 600 papers ldquoin commonrdquo

Expand effort to Multimedia and Entertainmentndash Work closely with the Broadcasting Technology

Society

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Country Initiative Titles amp Grades

Country Initiative the case for an outreach effort in Spainndash Initial analysis will be presented to MDC and

the TC

Membership titles and grade qualificationsndash Discussion of the new Graduate Student

Member grade will take place in meetings of RAB and MDC

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Web Usability ndash Design

Multiple interfaces confuse usersPoor navigability ndash Heavy use of BACK button in testing (avg 8)

Inconsistent link colorsUsers assume primary ldquofederatedrdquo SEARCH on home pageUsers expect ldquoGoogle-likerdquo SEARCHUsers gothellipndash Multiple SEARCH interfacesndash Searches not structured to usersrsquo priorities ndash Different routes to locate articlesndash Protracted search timesndash Frustratedmdashencountered dead ends gave up

PSPB Ad-hoc Web Advisory Group February 2005

Web Usability ndash Content

Passive vocabularyMarketing tone in textNon-informational graphicsExamplesndash Difficulty interpreting membership

criteriandash Misunderstood access authorizationsndash Exceedingly complex renewal process

Web Projects 2005-2006

Define primary tasks navigation sequences and interfacesDevelop standardsndash User interface identitybranding content

style and format physically disabled

Redesignre-architect IEEE Home PageDevelop new design page architecture templatesStandardize basic navigation for ieeeorg and other essential sub-sites

Web Projects II

Develop information amp navigation ldquoGatewaysrdquondash About IEEEndash Volunteers (customized ultimately

personalized)ndash Publicationsndash Conferencesndash Standardsndash Societiesndash Conference Organizersndash Careers

Web Projects III

Exploresupport e-commerce common ldquoshopping cartrdquo functionPerform clickstream analysis and data miningConduct usability testing of prototypesTrain content owners on ldquousable designrdquo and writing for the web

Web-Related Projects Underway

Major Xplore interface revision and Xplore functionalityUnified login ndashauthentication available on MyIEEE and soon will allow login to Xplore simultaneouslyIEEE Spectrum online redesignVolunteer Portal ndashconcept and preliminary plansHome page and sub-page graphic design conceptsClickstream analysis by volunteersstaffTAB content area revamp -concepts and planningBusiness Management Systems (BMS) project ndashvendorapplication selected -affects access to member financial data for possible Web display and accessMembership portalIEEEtv

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

IEEE Enabling Culture Principles

Member No 1 amp Customer FocusRespect for the Employee and VolunteerTeamworkLead by ExampleParticipatory ManagementAccountability amp Our Word is Our BondInnovation amp Continuous ImprovementOpen Honest Communication and Feedback

IEEE Mission and Vision

VISIONTo advance global prosperity by fostering technological innovation enabling members careers and promoting community world-wide

MISSIONThe IEEE promotes the engineering process of creating developing integrating sharing and applying knowledge about electro and information technologies and sciences for the benefit of humanity and the profession

RAB Strategic Goals

Ensure the value of membershipBe the Leader in Membership DirectionBe the leader in Volunteer DevelopmentBe at the forefront of CommunicationsMeet the Challenges of a large transnational organizationEmphasize delegation using the powers reserved concept

Region 2 Goals

Increase overall Region leadership presence Support the programs of our Sections and ChaptersDevelop stronger ties with industry and governmentNurture future IEEE leaders by focusing support to student branch GOLD and PACE activitiesRecognize and reward the efforts and accomplishments of our members

Missing Reports

Central Pennsylvaniandash Meeting Financial

Officer Reporting

Johnstownndash Financial Reporting

Philadelphiandash Officer Reporting

West Virginiandash Meeting Reports

Youngstownndash Officer Reporting

Sections have until

30 June 200530 June 2005 to submit

reporting in order to

qualify for a 2005 Section

Rebate

Inactive Or Under-ReportedName Subgroup 2001 2002 2003

BALTIMORE AES10 2 1 0

CLEVELAND

C16 0 0 0

IA34 0 0 1

PE31 2 2 1

COLUMBUS GOLD NA 2 0

LEHIGH VALLEY C16 0 0 0

PHILADELPHIA

ED15CPMT21 1 0 0

EM14SIT30 2 4 0

EMB18 2 0 0

EMC27 2 0 0

MAG33 2 0 0

PITTSBURGH EMB18 2 2 1

WASHINGTON R07 JT WANOVA 0 1 1

RAB Leadership Award

To recognize those individuals who have exhibited exemplary and substantive leadership of an extraordinary nature in implementing activities which support RAB goals and objectives at the local regional national andor international level

Neville Jacobs ndash Baltimore Sectionndash For significant contributions and leadership in

providing pre-college electrical engineering exposure to high school students through the Baltimore Section Robot Project Activities

RAB Achievement Award

To recognize individuals involved with RAB andor the Regional network for singular achievement in the development and completion of a project(s) or activity(ies) which are directed to the fulfillment of one or more of the goals and objectives of RAB Amarjeet Basra ndash Northern Virginia Sectionndash For outstanding contributions in promoting

IEEE to college and pre-college students within the IEEE Northern Virginia Section

RAB 2005 - Section Significant Anniversary Banner

To recognize a Section for outstanding longevity through continuity in member support and enthusiasmJohnstown Sectionndash 50 Years (established 14 April 1955)

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Background

Strategic Initiative Managed by MDCLed by Moshe Kam now VP EA Membership seeks to answer ndash Who will the IEEE

member be in 2025 years

ndash How large will IEEE be ndash How will we achieve

membership goals

IndividualsCorporationsSchoolsDemographicsndash Locationndash Employmentndash Professional Disciplinendash Education

Relationshipsndash Motivation for

membershipndash Impact on IEEE

organization

Membership A New Initiative

IEEE Membership has been stagnant or declining12 growth in 2002-200305 growth in 2004-2005

Higher grade memberships in decline04 (917) decline worldwide17 (2907) decline in US (4013 loss in 2003-

2004)

Society Memberships in decline46 decline in 2003-200422 decline in 2004-2005

Why be concerned

IEEE ldquomarket sharerdquo is lowhellipIEEE not reaching large groups of ECEs in some countriesndash Spain Italy China

IEEE entry into new technical areas is slowndash New professions are created in IEEE fields

without their members joining IEEEndash Organizations that are more agile gain

footholds in new areas (eg ACM BMES)

Membership Project Focus Areas

Primaryndash Corporate Partnershipndash Segment outreach

Secondaryndash Country Initiativendash Membership titles and grade qualifications

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Corporate Partners-A Blueprint

Objective Develop meaningful corporate partnership agreementsIdentify common goals for IEEE and ECE Industryndash Education about IEEE standardsndash Pre-College engineering education

Develop joint projectsndash Workshop on relevant IEEE standard for delivery on

company sitendash Teacher-in-training campaign for schools n the

companyrsquos locale

Refrain from discounting and rebate programs

Corporate Partners-A Baseline

What is the value of IEEE to corporationsndash How is IEEE perceived by corporationsndash What do they know (and not know) about IEEEndash Where is there potential for increased cooperation and

development of common programs

SPG contracted for interviewsndash Internal interviews completendash External interviews in-process (Feb 2005)

Outcomes reviewed Discussion of potential agreements startedndash Two Region 8 corporationsndash Opportunities developed during interviews

Internal Interviews (1)

Value propositions of IEEE membership to an individual is different than the value proposition of an IEEE relationship to a corporation

ndash ldquoCompanies are concerned with ROI brand reputation costs revenuehellip this stuff is not being measured by an employeersquos membership with IEEErdquo

Understanding of relationships between IEEE and corporations is inconsistent

ndash ldquoCompanies [who buy IEL] seem to already feel as though they have a formal relationship with IEEEErdquo

Internal Interviews (2)

Corporations view IEEE membership as a cost rather than an opportunity

ldquoThere is no immediate short range benefit for anybody in management area to have employees belong to IEEErdquo

IEEErsquos publications are viewed as too theoretical to the practitioner

ldquoA large portion of the IEEE intellectual property is driven by academics exceept for Standards Gearing IP more towards industry is something that corporate partners could help fosterrdquo

ldquoThe stuff that IEEE produces is not really that useful or it takes a lot of work to be usefulrdquo

Value

ldquoThe Standards Association gave a legitimacy to IEEE as an organization and was important to selling the IEEE Brand within our companyrdquo

ldquoIf you go to industry and you want to opena door you start speaking standardshellip because everyone uses standards and they cannot live without standardsrdquo

External Interviews (1)

Most cited areas of IEEE value (in order) to corporationsStrategic Valuendash Standardsndash IELPublicationsResearch

Operational Valuendash Professional Developmentndash Information ExchangeNetworking

External Interviews (2)

The whole of IEEE critical to the value proposition for a corporate partnerndash Offering a partnership to a corporation will

require an integrated strategy across relevant parts of IEEE

ndash IEEE does not typically communicate value to the people within corporations

ndash Companies are puzzled by IEEE structureldquoand lack of understanding of how different units can offer different services that are relevant to the corporationrsquos needrdquo

External Interviews (3)

Buy-in and understanding at a senior level of a corporation is critical to the acceptance and success of a corporate partnership

ndash ldquoCorporate relationships with IEEE should start with CEOs firstrdquo

External Interviews (4)

A corporate partnership program must distinguish itself from an individual membershipndash ldquoIEEE needs to make sure there is no reason for an

individual member to stop being a member relative to a corporate partnershiprdquo

The ability to track users and usage of products and services is important to a corporation as well as to IEEE1048698ndash ldquoIf I could identify the users and level of usage by user

of the IEL I could more easily secure the budget dollars to pay for itrdquo

External Interviews (5)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (6)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (5)

Discounts on individual memberships is not a critical selling factor in a corporate partnership modelThe different sales models of the IEL between Europe and the US impact the customer experiencendash Agents vs salespersons who work for IEEE

External Interviews (6)

ldquoIEEE should see me as a valuable partner who can help them sell their product into the company not just a bank who is able to provide them with several thousands of dollarsrdquo (Europe)

ldquoI feel more like a customer than a partnerrdquo (Europe)

ldquoThere is nothing I would change about the relationship with IEEE IEEE worked with us to understand our needs They should carbon copy this approach with other organizationsrdquo (US)

Corporate Partners-Next Steps

Meeting with SPG to planhellipndash Partnership and pricing modelndash Impact structure

Development of a blueprint for Corporate Partnership MOUndash Draft for June 2005 Meeting Series

Continued discussionsnegotiations with corporations that showed interest in partnership

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Segment Initiative-First Steps

Objective identify how we can cooperate with non-IEEE groups and individuals who operate in our fields of interest

Fields of interest for 2005ndash Healthcare (instrumentation and IT) ndash Multimedia and entertainment

Started with IT professionals in Healthcarendash Worked closely with the Biotech Council and EMBS

First contact HIMSS (Healthcare Information and Management Systems Society) ndash 15000 members and 220 corporations

Tecker Consultants contracted to conduct focus groups at HIMSS annual convention

Segment Initiative-Next Steps

Analyze HIMSS focus group outcomesndash Is this the model we should follow

Conduct focus groups at the March 2005 meeting of the American College of Cardiologyndash 600 papers ldquoin commonrdquo

Expand effort to Multimedia and Entertainmentndash Work closely with the Broadcasting Technology

Society

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Country Initiative Titles amp Grades

Country Initiative the case for an outreach effort in Spainndash Initial analysis will be presented to MDC and

the TC

Membership titles and grade qualificationsndash Discussion of the new Graduate Student

Member grade will take place in meetings of RAB and MDC

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Web Usability ndash Design

Multiple interfaces confuse usersPoor navigability ndash Heavy use of BACK button in testing (avg 8)

Inconsistent link colorsUsers assume primary ldquofederatedrdquo SEARCH on home pageUsers expect ldquoGoogle-likerdquo SEARCHUsers gothellipndash Multiple SEARCH interfacesndash Searches not structured to usersrsquo priorities ndash Different routes to locate articlesndash Protracted search timesndash Frustratedmdashencountered dead ends gave up

PSPB Ad-hoc Web Advisory Group February 2005

Web Usability ndash Content

Passive vocabularyMarketing tone in textNon-informational graphicsExamplesndash Difficulty interpreting membership

criteriandash Misunderstood access authorizationsndash Exceedingly complex renewal process

Web Projects 2005-2006

Define primary tasks navigation sequences and interfacesDevelop standardsndash User interface identitybranding content

style and format physically disabled

Redesignre-architect IEEE Home PageDevelop new design page architecture templatesStandardize basic navigation for ieeeorg and other essential sub-sites

Web Projects II

Develop information amp navigation ldquoGatewaysrdquondash About IEEEndash Volunteers (customized ultimately

personalized)ndash Publicationsndash Conferencesndash Standardsndash Societiesndash Conference Organizersndash Careers

Web Projects III

Exploresupport e-commerce common ldquoshopping cartrdquo functionPerform clickstream analysis and data miningConduct usability testing of prototypesTrain content owners on ldquousable designrdquo and writing for the web

Web-Related Projects Underway

Major Xplore interface revision and Xplore functionalityUnified login ndashauthentication available on MyIEEE and soon will allow login to Xplore simultaneouslyIEEE Spectrum online redesignVolunteer Portal ndashconcept and preliminary plansHome page and sub-page graphic design conceptsClickstream analysis by volunteersstaffTAB content area revamp -concepts and planningBusiness Management Systems (BMS) project ndashvendorapplication selected -affects access to member financial data for possible Web display and accessMembership portalIEEEtv

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

IEEE Enabling Culture Principles

Member No 1 amp Customer FocusRespect for the Employee and VolunteerTeamworkLead by ExampleParticipatory ManagementAccountability amp Our Word is Our BondInnovation amp Continuous ImprovementOpen Honest Communication and Feedback

IEEE Mission and Vision

VISIONTo advance global prosperity by fostering technological innovation enabling members careers and promoting community world-wide

MISSIONThe IEEE promotes the engineering process of creating developing integrating sharing and applying knowledge about electro and information technologies and sciences for the benefit of humanity and the profession

RAB Strategic Goals

Ensure the value of membershipBe the Leader in Membership DirectionBe the leader in Volunteer DevelopmentBe at the forefront of CommunicationsMeet the Challenges of a large transnational organizationEmphasize delegation using the powers reserved concept

Region 2 Goals

Increase overall Region leadership presence Support the programs of our Sections and ChaptersDevelop stronger ties with industry and governmentNurture future IEEE leaders by focusing support to student branch GOLD and PACE activitiesRecognize and reward the efforts and accomplishments of our members

Missing Reports

Central Pennsylvaniandash Meeting Financial

Officer Reporting

Johnstownndash Financial Reporting

Philadelphiandash Officer Reporting

West Virginiandash Meeting Reports

Youngstownndash Officer Reporting

Sections have until

30 June 200530 June 2005 to submit

reporting in order to

qualify for a 2005 Section

Rebate

Inactive Or Under-ReportedName Subgroup 2001 2002 2003

BALTIMORE AES10 2 1 0

CLEVELAND

C16 0 0 0

IA34 0 0 1

PE31 2 2 1

COLUMBUS GOLD NA 2 0

LEHIGH VALLEY C16 0 0 0

PHILADELPHIA

ED15CPMT21 1 0 0

EM14SIT30 2 4 0

EMB18 2 0 0

EMC27 2 0 0

MAG33 2 0 0

PITTSBURGH EMB18 2 2 1

WASHINGTON R07 JT WANOVA 0 1 1

RAB Leadership Award

To recognize those individuals who have exhibited exemplary and substantive leadership of an extraordinary nature in implementing activities which support RAB goals and objectives at the local regional national andor international level

Neville Jacobs ndash Baltimore Sectionndash For significant contributions and leadership in

providing pre-college electrical engineering exposure to high school students through the Baltimore Section Robot Project Activities

RAB Achievement Award

To recognize individuals involved with RAB andor the Regional network for singular achievement in the development and completion of a project(s) or activity(ies) which are directed to the fulfillment of one or more of the goals and objectives of RAB Amarjeet Basra ndash Northern Virginia Sectionndash For outstanding contributions in promoting

IEEE to college and pre-college students within the IEEE Northern Virginia Section

RAB 2005 - Section Significant Anniversary Banner

To recognize a Section for outstanding longevity through continuity in member support and enthusiasmJohnstown Sectionndash 50 Years (established 14 April 1955)

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Background

Strategic Initiative Managed by MDCLed by Moshe Kam now VP EA Membership seeks to answer ndash Who will the IEEE

member be in 2025 years

ndash How large will IEEE be ndash How will we achieve

membership goals

IndividualsCorporationsSchoolsDemographicsndash Locationndash Employmentndash Professional Disciplinendash Education

Relationshipsndash Motivation for

membershipndash Impact on IEEE

organization

Membership A New Initiative

IEEE Membership has been stagnant or declining12 growth in 2002-200305 growth in 2004-2005

Higher grade memberships in decline04 (917) decline worldwide17 (2907) decline in US (4013 loss in 2003-

2004)

Society Memberships in decline46 decline in 2003-200422 decline in 2004-2005

Why be concerned

IEEE ldquomarket sharerdquo is lowhellipIEEE not reaching large groups of ECEs in some countriesndash Spain Italy China

IEEE entry into new technical areas is slowndash New professions are created in IEEE fields

without their members joining IEEEndash Organizations that are more agile gain

footholds in new areas (eg ACM BMES)

Membership Project Focus Areas

Primaryndash Corporate Partnershipndash Segment outreach

Secondaryndash Country Initiativendash Membership titles and grade qualifications

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Corporate Partners-A Blueprint

Objective Develop meaningful corporate partnership agreementsIdentify common goals for IEEE and ECE Industryndash Education about IEEE standardsndash Pre-College engineering education

Develop joint projectsndash Workshop on relevant IEEE standard for delivery on

company sitendash Teacher-in-training campaign for schools n the

companyrsquos locale

Refrain from discounting and rebate programs

Corporate Partners-A Baseline

What is the value of IEEE to corporationsndash How is IEEE perceived by corporationsndash What do they know (and not know) about IEEEndash Where is there potential for increased cooperation and

development of common programs

SPG contracted for interviewsndash Internal interviews completendash External interviews in-process (Feb 2005)

Outcomes reviewed Discussion of potential agreements startedndash Two Region 8 corporationsndash Opportunities developed during interviews

Internal Interviews (1)

Value propositions of IEEE membership to an individual is different than the value proposition of an IEEE relationship to a corporation

ndash ldquoCompanies are concerned with ROI brand reputation costs revenuehellip this stuff is not being measured by an employeersquos membership with IEEErdquo

Understanding of relationships between IEEE and corporations is inconsistent

ndash ldquoCompanies [who buy IEL] seem to already feel as though they have a formal relationship with IEEEErdquo

Internal Interviews (2)

Corporations view IEEE membership as a cost rather than an opportunity

ldquoThere is no immediate short range benefit for anybody in management area to have employees belong to IEEErdquo

IEEErsquos publications are viewed as too theoretical to the practitioner

ldquoA large portion of the IEEE intellectual property is driven by academics exceept for Standards Gearing IP more towards industry is something that corporate partners could help fosterrdquo

ldquoThe stuff that IEEE produces is not really that useful or it takes a lot of work to be usefulrdquo

Value

ldquoThe Standards Association gave a legitimacy to IEEE as an organization and was important to selling the IEEE Brand within our companyrdquo

ldquoIf you go to industry and you want to opena door you start speaking standardshellip because everyone uses standards and they cannot live without standardsrdquo

External Interviews (1)

Most cited areas of IEEE value (in order) to corporationsStrategic Valuendash Standardsndash IELPublicationsResearch

Operational Valuendash Professional Developmentndash Information ExchangeNetworking

External Interviews (2)

The whole of IEEE critical to the value proposition for a corporate partnerndash Offering a partnership to a corporation will

require an integrated strategy across relevant parts of IEEE

ndash IEEE does not typically communicate value to the people within corporations

ndash Companies are puzzled by IEEE structureldquoand lack of understanding of how different units can offer different services that are relevant to the corporationrsquos needrdquo

External Interviews (3)

Buy-in and understanding at a senior level of a corporation is critical to the acceptance and success of a corporate partnership

ndash ldquoCorporate relationships with IEEE should start with CEOs firstrdquo

External Interviews (4)

A corporate partnership program must distinguish itself from an individual membershipndash ldquoIEEE needs to make sure there is no reason for an

individual member to stop being a member relative to a corporate partnershiprdquo

The ability to track users and usage of products and services is important to a corporation as well as to IEEE1048698ndash ldquoIf I could identify the users and level of usage by user

of the IEL I could more easily secure the budget dollars to pay for itrdquo

External Interviews (5)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (6)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (5)

Discounts on individual memberships is not a critical selling factor in a corporate partnership modelThe different sales models of the IEL between Europe and the US impact the customer experiencendash Agents vs salespersons who work for IEEE

External Interviews (6)

ldquoIEEE should see me as a valuable partner who can help them sell their product into the company not just a bank who is able to provide them with several thousands of dollarsrdquo (Europe)

ldquoI feel more like a customer than a partnerrdquo (Europe)

ldquoThere is nothing I would change about the relationship with IEEE IEEE worked with us to understand our needs They should carbon copy this approach with other organizationsrdquo (US)

Corporate Partners-Next Steps

Meeting with SPG to planhellipndash Partnership and pricing modelndash Impact structure

Development of a blueprint for Corporate Partnership MOUndash Draft for June 2005 Meeting Series

Continued discussionsnegotiations with corporations that showed interest in partnership

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Segment Initiative-First Steps

Objective identify how we can cooperate with non-IEEE groups and individuals who operate in our fields of interest

Fields of interest for 2005ndash Healthcare (instrumentation and IT) ndash Multimedia and entertainment

Started with IT professionals in Healthcarendash Worked closely with the Biotech Council and EMBS

First contact HIMSS (Healthcare Information and Management Systems Society) ndash 15000 members and 220 corporations

Tecker Consultants contracted to conduct focus groups at HIMSS annual convention

Segment Initiative-Next Steps

Analyze HIMSS focus group outcomesndash Is this the model we should follow

Conduct focus groups at the March 2005 meeting of the American College of Cardiologyndash 600 papers ldquoin commonrdquo

Expand effort to Multimedia and Entertainmentndash Work closely with the Broadcasting Technology

Society

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Country Initiative Titles amp Grades

Country Initiative the case for an outreach effort in Spainndash Initial analysis will be presented to MDC and

the TC

Membership titles and grade qualificationsndash Discussion of the new Graduate Student

Member grade will take place in meetings of RAB and MDC

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Web Usability ndash Design

Multiple interfaces confuse usersPoor navigability ndash Heavy use of BACK button in testing (avg 8)

Inconsistent link colorsUsers assume primary ldquofederatedrdquo SEARCH on home pageUsers expect ldquoGoogle-likerdquo SEARCHUsers gothellipndash Multiple SEARCH interfacesndash Searches not structured to usersrsquo priorities ndash Different routes to locate articlesndash Protracted search timesndash Frustratedmdashencountered dead ends gave up

PSPB Ad-hoc Web Advisory Group February 2005

Web Usability ndash Content

Passive vocabularyMarketing tone in textNon-informational graphicsExamplesndash Difficulty interpreting membership

criteriandash Misunderstood access authorizationsndash Exceedingly complex renewal process

Web Projects 2005-2006

Define primary tasks navigation sequences and interfacesDevelop standardsndash User interface identitybranding content

style and format physically disabled

Redesignre-architect IEEE Home PageDevelop new design page architecture templatesStandardize basic navigation for ieeeorg and other essential sub-sites

Web Projects II

Develop information amp navigation ldquoGatewaysrdquondash About IEEEndash Volunteers (customized ultimately

personalized)ndash Publicationsndash Conferencesndash Standardsndash Societiesndash Conference Organizersndash Careers

Web Projects III

Exploresupport e-commerce common ldquoshopping cartrdquo functionPerform clickstream analysis and data miningConduct usability testing of prototypesTrain content owners on ldquousable designrdquo and writing for the web

Web-Related Projects Underway

Major Xplore interface revision and Xplore functionalityUnified login ndashauthentication available on MyIEEE and soon will allow login to Xplore simultaneouslyIEEE Spectrum online redesignVolunteer Portal ndashconcept and preliminary plansHome page and sub-page graphic design conceptsClickstream analysis by volunteersstaffTAB content area revamp -concepts and planningBusiness Management Systems (BMS) project ndashvendorapplication selected -affects access to member financial data for possible Web display and accessMembership portalIEEEtv

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

IEEE Enabling Culture Principles

Member No 1 amp Customer FocusRespect for the Employee and VolunteerTeamworkLead by ExampleParticipatory ManagementAccountability amp Our Word is Our BondInnovation amp Continuous ImprovementOpen Honest Communication and Feedback

IEEE Mission and Vision

VISIONTo advance global prosperity by fostering technological innovation enabling members careers and promoting community world-wide

MISSIONThe IEEE promotes the engineering process of creating developing integrating sharing and applying knowledge about electro and information technologies and sciences for the benefit of humanity and the profession

RAB Strategic Goals

Ensure the value of membershipBe the Leader in Membership DirectionBe the leader in Volunteer DevelopmentBe at the forefront of CommunicationsMeet the Challenges of a large transnational organizationEmphasize delegation using the powers reserved concept

Region 2 Goals

Increase overall Region leadership presence Support the programs of our Sections and ChaptersDevelop stronger ties with industry and governmentNurture future IEEE leaders by focusing support to student branch GOLD and PACE activitiesRecognize and reward the efforts and accomplishments of our members

Missing Reports

Central Pennsylvaniandash Meeting Financial

Officer Reporting

Johnstownndash Financial Reporting

Philadelphiandash Officer Reporting

West Virginiandash Meeting Reports

Youngstownndash Officer Reporting

Sections have until

30 June 200530 June 2005 to submit

reporting in order to

qualify for a 2005 Section

Rebate

Inactive Or Under-ReportedName Subgroup 2001 2002 2003

BALTIMORE AES10 2 1 0

CLEVELAND

C16 0 0 0

IA34 0 0 1

PE31 2 2 1

COLUMBUS GOLD NA 2 0

LEHIGH VALLEY C16 0 0 0

PHILADELPHIA

ED15CPMT21 1 0 0

EM14SIT30 2 4 0

EMB18 2 0 0

EMC27 2 0 0

MAG33 2 0 0

PITTSBURGH EMB18 2 2 1

WASHINGTON R07 JT WANOVA 0 1 1

RAB Leadership Award

To recognize those individuals who have exhibited exemplary and substantive leadership of an extraordinary nature in implementing activities which support RAB goals and objectives at the local regional national andor international level

Neville Jacobs ndash Baltimore Sectionndash For significant contributions and leadership in

providing pre-college electrical engineering exposure to high school students through the Baltimore Section Robot Project Activities

RAB Achievement Award

To recognize individuals involved with RAB andor the Regional network for singular achievement in the development and completion of a project(s) or activity(ies) which are directed to the fulfillment of one or more of the goals and objectives of RAB Amarjeet Basra ndash Northern Virginia Sectionndash For outstanding contributions in promoting

IEEE to college and pre-college students within the IEEE Northern Virginia Section

RAB 2005 - Section Significant Anniversary Banner

To recognize a Section for outstanding longevity through continuity in member support and enthusiasmJohnstown Sectionndash 50 Years (established 14 April 1955)

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Background

Strategic Initiative Managed by MDCLed by Moshe Kam now VP EA Membership seeks to answer ndash Who will the IEEE

member be in 2025 years

ndash How large will IEEE be ndash How will we achieve

membership goals

IndividualsCorporationsSchoolsDemographicsndash Locationndash Employmentndash Professional Disciplinendash Education

Relationshipsndash Motivation for

membershipndash Impact on IEEE

organization

Membership A New Initiative

IEEE Membership has been stagnant or declining12 growth in 2002-200305 growth in 2004-2005

Higher grade memberships in decline04 (917) decline worldwide17 (2907) decline in US (4013 loss in 2003-

2004)

Society Memberships in decline46 decline in 2003-200422 decline in 2004-2005

Why be concerned

IEEE ldquomarket sharerdquo is lowhellipIEEE not reaching large groups of ECEs in some countriesndash Spain Italy China

IEEE entry into new technical areas is slowndash New professions are created in IEEE fields

without their members joining IEEEndash Organizations that are more agile gain

footholds in new areas (eg ACM BMES)

Membership Project Focus Areas

Primaryndash Corporate Partnershipndash Segment outreach

Secondaryndash Country Initiativendash Membership titles and grade qualifications

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Corporate Partners-A Blueprint

Objective Develop meaningful corporate partnership agreementsIdentify common goals for IEEE and ECE Industryndash Education about IEEE standardsndash Pre-College engineering education

Develop joint projectsndash Workshop on relevant IEEE standard for delivery on

company sitendash Teacher-in-training campaign for schools n the

companyrsquos locale

Refrain from discounting and rebate programs

Corporate Partners-A Baseline

What is the value of IEEE to corporationsndash How is IEEE perceived by corporationsndash What do they know (and not know) about IEEEndash Where is there potential for increased cooperation and

development of common programs

SPG contracted for interviewsndash Internal interviews completendash External interviews in-process (Feb 2005)

Outcomes reviewed Discussion of potential agreements startedndash Two Region 8 corporationsndash Opportunities developed during interviews

Internal Interviews (1)

Value propositions of IEEE membership to an individual is different than the value proposition of an IEEE relationship to a corporation

ndash ldquoCompanies are concerned with ROI brand reputation costs revenuehellip this stuff is not being measured by an employeersquos membership with IEEErdquo

Understanding of relationships between IEEE and corporations is inconsistent

ndash ldquoCompanies [who buy IEL] seem to already feel as though they have a formal relationship with IEEEErdquo

Internal Interviews (2)

Corporations view IEEE membership as a cost rather than an opportunity

ldquoThere is no immediate short range benefit for anybody in management area to have employees belong to IEEErdquo

IEEErsquos publications are viewed as too theoretical to the practitioner

ldquoA large portion of the IEEE intellectual property is driven by academics exceept for Standards Gearing IP more towards industry is something that corporate partners could help fosterrdquo

ldquoThe stuff that IEEE produces is not really that useful or it takes a lot of work to be usefulrdquo

Value

ldquoThe Standards Association gave a legitimacy to IEEE as an organization and was important to selling the IEEE Brand within our companyrdquo

ldquoIf you go to industry and you want to opena door you start speaking standardshellip because everyone uses standards and they cannot live without standardsrdquo

External Interviews (1)

Most cited areas of IEEE value (in order) to corporationsStrategic Valuendash Standardsndash IELPublicationsResearch

Operational Valuendash Professional Developmentndash Information ExchangeNetworking

External Interviews (2)

The whole of IEEE critical to the value proposition for a corporate partnerndash Offering a partnership to a corporation will

require an integrated strategy across relevant parts of IEEE

ndash IEEE does not typically communicate value to the people within corporations

ndash Companies are puzzled by IEEE structureldquoand lack of understanding of how different units can offer different services that are relevant to the corporationrsquos needrdquo

External Interviews (3)

Buy-in and understanding at a senior level of a corporation is critical to the acceptance and success of a corporate partnership

ndash ldquoCorporate relationships with IEEE should start with CEOs firstrdquo

External Interviews (4)

A corporate partnership program must distinguish itself from an individual membershipndash ldquoIEEE needs to make sure there is no reason for an

individual member to stop being a member relative to a corporate partnershiprdquo

The ability to track users and usage of products and services is important to a corporation as well as to IEEE1048698ndash ldquoIf I could identify the users and level of usage by user

of the IEL I could more easily secure the budget dollars to pay for itrdquo

External Interviews (5)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (6)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (5)

Discounts on individual memberships is not a critical selling factor in a corporate partnership modelThe different sales models of the IEL between Europe and the US impact the customer experiencendash Agents vs salespersons who work for IEEE

External Interviews (6)

ldquoIEEE should see me as a valuable partner who can help them sell their product into the company not just a bank who is able to provide them with several thousands of dollarsrdquo (Europe)

ldquoI feel more like a customer than a partnerrdquo (Europe)

ldquoThere is nothing I would change about the relationship with IEEE IEEE worked with us to understand our needs They should carbon copy this approach with other organizationsrdquo (US)

Corporate Partners-Next Steps

Meeting with SPG to planhellipndash Partnership and pricing modelndash Impact structure

Development of a blueprint for Corporate Partnership MOUndash Draft for June 2005 Meeting Series

Continued discussionsnegotiations with corporations that showed interest in partnership

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Segment Initiative-First Steps

Objective identify how we can cooperate with non-IEEE groups and individuals who operate in our fields of interest

Fields of interest for 2005ndash Healthcare (instrumentation and IT) ndash Multimedia and entertainment

Started with IT professionals in Healthcarendash Worked closely with the Biotech Council and EMBS

First contact HIMSS (Healthcare Information and Management Systems Society) ndash 15000 members and 220 corporations

Tecker Consultants contracted to conduct focus groups at HIMSS annual convention

Segment Initiative-Next Steps

Analyze HIMSS focus group outcomesndash Is this the model we should follow

Conduct focus groups at the March 2005 meeting of the American College of Cardiologyndash 600 papers ldquoin commonrdquo

Expand effort to Multimedia and Entertainmentndash Work closely with the Broadcasting Technology

Society

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Country Initiative Titles amp Grades

Country Initiative the case for an outreach effort in Spainndash Initial analysis will be presented to MDC and

the TC

Membership titles and grade qualificationsndash Discussion of the new Graduate Student

Member grade will take place in meetings of RAB and MDC

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Web Usability ndash Design

Multiple interfaces confuse usersPoor navigability ndash Heavy use of BACK button in testing (avg 8)

Inconsistent link colorsUsers assume primary ldquofederatedrdquo SEARCH on home pageUsers expect ldquoGoogle-likerdquo SEARCHUsers gothellipndash Multiple SEARCH interfacesndash Searches not structured to usersrsquo priorities ndash Different routes to locate articlesndash Protracted search timesndash Frustratedmdashencountered dead ends gave up

PSPB Ad-hoc Web Advisory Group February 2005

Web Usability ndash Content

Passive vocabularyMarketing tone in textNon-informational graphicsExamplesndash Difficulty interpreting membership

criteriandash Misunderstood access authorizationsndash Exceedingly complex renewal process

Web Projects 2005-2006

Define primary tasks navigation sequences and interfacesDevelop standardsndash User interface identitybranding content

style and format physically disabled

Redesignre-architect IEEE Home PageDevelop new design page architecture templatesStandardize basic navigation for ieeeorg and other essential sub-sites

Web Projects II

Develop information amp navigation ldquoGatewaysrdquondash About IEEEndash Volunteers (customized ultimately

personalized)ndash Publicationsndash Conferencesndash Standardsndash Societiesndash Conference Organizersndash Careers

Web Projects III

Exploresupport e-commerce common ldquoshopping cartrdquo functionPerform clickstream analysis and data miningConduct usability testing of prototypesTrain content owners on ldquousable designrdquo and writing for the web

Web-Related Projects Underway

Major Xplore interface revision and Xplore functionalityUnified login ndashauthentication available on MyIEEE and soon will allow login to Xplore simultaneouslyIEEE Spectrum online redesignVolunteer Portal ndashconcept and preliminary plansHome page and sub-page graphic design conceptsClickstream analysis by volunteersstaffTAB content area revamp -concepts and planningBusiness Management Systems (BMS) project ndashvendorapplication selected -affects access to member financial data for possible Web display and accessMembership portalIEEEtv

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

IEEE Enabling Culture Principles

Member No 1 amp Customer FocusRespect for the Employee and VolunteerTeamworkLead by ExampleParticipatory ManagementAccountability amp Our Word is Our BondInnovation amp Continuous ImprovementOpen Honest Communication and Feedback

IEEE Mission and Vision

VISIONTo advance global prosperity by fostering technological innovation enabling members careers and promoting community world-wide

MISSIONThe IEEE promotes the engineering process of creating developing integrating sharing and applying knowledge about electro and information technologies and sciences for the benefit of humanity and the profession

RAB Strategic Goals

Ensure the value of membershipBe the Leader in Membership DirectionBe the leader in Volunteer DevelopmentBe at the forefront of CommunicationsMeet the Challenges of a large transnational organizationEmphasize delegation using the powers reserved concept

Region 2 Goals

Increase overall Region leadership presence Support the programs of our Sections and ChaptersDevelop stronger ties with industry and governmentNurture future IEEE leaders by focusing support to student branch GOLD and PACE activitiesRecognize and reward the efforts and accomplishments of our members

Missing Reports

Central Pennsylvaniandash Meeting Financial

Officer Reporting

Johnstownndash Financial Reporting

Philadelphiandash Officer Reporting

West Virginiandash Meeting Reports

Youngstownndash Officer Reporting

Sections have until

30 June 200530 June 2005 to submit

reporting in order to

qualify for a 2005 Section

Rebate

Inactive Or Under-ReportedName Subgroup 2001 2002 2003

BALTIMORE AES10 2 1 0

CLEVELAND

C16 0 0 0

IA34 0 0 1

PE31 2 2 1

COLUMBUS GOLD NA 2 0

LEHIGH VALLEY C16 0 0 0

PHILADELPHIA

ED15CPMT21 1 0 0

EM14SIT30 2 4 0

EMB18 2 0 0

EMC27 2 0 0

MAG33 2 0 0

PITTSBURGH EMB18 2 2 1

WASHINGTON R07 JT WANOVA 0 1 1

RAB Leadership Award

To recognize those individuals who have exhibited exemplary and substantive leadership of an extraordinary nature in implementing activities which support RAB goals and objectives at the local regional national andor international level

Neville Jacobs ndash Baltimore Sectionndash For significant contributions and leadership in

providing pre-college electrical engineering exposure to high school students through the Baltimore Section Robot Project Activities

RAB Achievement Award

To recognize individuals involved with RAB andor the Regional network for singular achievement in the development and completion of a project(s) or activity(ies) which are directed to the fulfillment of one or more of the goals and objectives of RAB Amarjeet Basra ndash Northern Virginia Sectionndash For outstanding contributions in promoting

IEEE to college and pre-college students within the IEEE Northern Virginia Section

RAB 2005 - Section Significant Anniversary Banner

To recognize a Section for outstanding longevity through continuity in member support and enthusiasmJohnstown Sectionndash 50 Years (established 14 April 1955)

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

Background

Strategic Initiative Managed by MDCLed by Moshe Kam now VP EA Membership seeks to answer ndash Who will the IEEE

member be in 2025 years

ndash How large will IEEE be ndash How will we achieve

membership goals

IndividualsCorporationsSchoolsDemographicsndash Locationndash Employmentndash Professional Disciplinendash Education

Relationshipsndash Motivation for

membershipndash Impact on IEEE

organization

Membership A New Initiative

IEEE Membership has been stagnant or declining12 growth in 2002-200305 growth in 2004-2005

Higher grade memberships in decline04 (917) decline worldwide17 (2907) decline in US (4013 loss in 2003-

2004)

Society Memberships in decline46 decline in 2003-200422 decline in 2004-2005

Why be concerned

IEEE ldquomarket sharerdquo is lowhellipIEEE not reaching large groups of ECEs in some countriesndash Spain Italy China

IEEE entry into new technical areas is slowndash New professions are created in IEEE fields

without their members joining IEEEndash Organizations that are more agile gain

footholds in new areas (eg ACM BMES)

Membership Project Focus Areas

Primaryndash Corporate Partnershipndash Segment outreach

Secondaryndash Country Initiativendash Membership titles and grade qualifications

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Corporate Partners-A Blueprint

Objective Develop meaningful corporate partnership agreementsIdentify common goals for IEEE and ECE Industryndash Education about IEEE standardsndash Pre-College engineering education

Develop joint projectsndash Workshop on relevant IEEE standard for delivery on

company sitendash Teacher-in-training campaign for schools n the

companyrsquos locale

Refrain from discounting and rebate programs

Corporate Partners-A Baseline

What is the value of IEEE to corporationsndash How is IEEE perceived by corporationsndash What do they know (and not know) about IEEEndash Where is there potential for increased cooperation and

development of common programs

SPG contracted for interviewsndash Internal interviews completendash External interviews in-process (Feb 2005)

Outcomes reviewed Discussion of potential agreements startedndash Two Region 8 corporationsndash Opportunities developed during interviews

Internal Interviews (1)

Value propositions of IEEE membership to an individual is different than the value proposition of an IEEE relationship to a corporation

ndash ldquoCompanies are concerned with ROI brand reputation costs revenuehellip this stuff is not being measured by an employeersquos membership with IEEErdquo

Understanding of relationships between IEEE and corporations is inconsistent

ndash ldquoCompanies [who buy IEL] seem to already feel as though they have a formal relationship with IEEEErdquo

Internal Interviews (2)

Corporations view IEEE membership as a cost rather than an opportunity

ldquoThere is no immediate short range benefit for anybody in management area to have employees belong to IEEErdquo

IEEErsquos publications are viewed as too theoretical to the practitioner

ldquoA large portion of the IEEE intellectual property is driven by academics exceept for Standards Gearing IP more towards industry is something that corporate partners could help fosterrdquo

ldquoThe stuff that IEEE produces is not really that useful or it takes a lot of work to be usefulrdquo

Value

ldquoThe Standards Association gave a legitimacy to IEEE as an organization and was important to selling the IEEE Brand within our companyrdquo

ldquoIf you go to industry and you want to opena door you start speaking standardshellip because everyone uses standards and they cannot live without standardsrdquo

External Interviews (1)

Most cited areas of IEEE value (in order) to corporationsStrategic Valuendash Standardsndash IELPublicationsResearch

Operational Valuendash Professional Developmentndash Information ExchangeNetworking

External Interviews (2)

The whole of IEEE critical to the value proposition for a corporate partnerndash Offering a partnership to a corporation will

require an integrated strategy across relevant parts of IEEE

ndash IEEE does not typically communicate value to the people within corporations

ndash Companies are puzzled by IEEE structureldquoand lack of understanding of how different units can offer different services that are relevant to the corporationrsquos needrdquo

External Interviews (3)

Buy-in and understanding at a senior level of a corporation is critical to the acceptance and success of a corporate partnership

ndash ldquoCorporate relationships with IEEE should start with CEOs firstrdquo

External Interviews (4)

A corporate partnership program must distinguish itself from an individual membershipndash ldquoIEEE needs to make sure there is no reason for an

individual member to stop being a member relative to a corporate partnershiprdquo

The ability to track users and usage of products and services is important to a corporation as well as to IEEE1048698ndash ldquoIf I could identify the users and level of usage by user

of the IEL I could more easily secure the budget dollars to pay for itrdquo

External Interviews (5)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (6)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (5)

Discounts on individual memberships is not a critical selling factor in a corporate partnership modelThe different sales models of the IEL between Europe and the US impact the customer experiencendash Agents vs salespersons who work for IEEE

External Interviews (6)

ldquoIEEE should see me as a valuable partner who can help them sell their product into the company not just a bank who is able to provide them with several thousands of dollarsrdquo (Europe)

ldquoI feel more like a customer than a partnerrdquo (Europe)

ldquoThere is nothing I would change about the relationship with IEEE IEEE worked with us to understand our needs They should carbon copy this approach with other organizationsrdquo (US)

Corporate Partners-Next Steps

Meeting with SPG to planhellipndash Partnership and pricing modelndash Impact structure

Development of a blueprint for Corporate Partnership MOUndash Draft for June 2005 Meeting Series

Continued discussionsnegotiations with corporations that showed interest in partnership

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Segment Initiative-First Steps

Objective identify how we can cooperate with non-IEEE groups and individuals who operate in our fields of interest

Fields of interest for 2005ndash Healthcare (instrumentation and IT) ndash Multimedia and entertainment

Started with IT professionals in Healthcarendash Worked closely with the Biotech Council and EMBS

First contact HIMSS (Healthcare Information and Management Systems Society) ndash 15000 members and 220 corporations

Tecker Consultants contracted to conduct focus groups at HIMSS annual convention

Segment Initiative-Next Steps

Analyze HIMSS focus group outcomesndash Is this the model we should follow

Conduct focus groups at the March 2005 meeting of the American College of Cardiologyndash 600 papers ldquoin commonrdquo

Expand effort to Multimedia and Entertainmentndash Work closely with the Broadcasting Technology

Society

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Country Initiative Titles amp Grades

Country Initiative the case for an outreach effort in Spainndash Initial analysis will be presented to MDC and

the TC

Membership titles and grade qualificationsndash Discussion of the new Graduate Student

Member grade will take place in meetings of RAB and MDC

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Web Usability ndash Design

Multiple interfaces confuse usersPoor navigability ndash Heavy use of BACK button in testing (avg 8)

Inconsistent link colorsUsers assume primary ldquofederatedrdquo SEARCH on home pageUsers expect ldquoGoogle-likerdquo SEARCHUsers gothellipndash Multiple SEARCH interfacesndash Searches not structured to usersrsquo priorities ndash Different routes to locate articlesndash Protracted search timesndash Frustratedmdashencountered dead ends gave up

PSPB Ad-hoc Web Advisory Group February 2005

Web Usability ndash Content

Passive vocabularyMarketing tone in textNon-informational graphicsExamplesndash Difficulty interpreting membership

criteriandash Misunderstood access authorizationsndash Exceedingly complex renewal process

Web Projects 2005-2006

Define primary tasks navigation sequences and interfacesDevelop standardsndash User interface identitybranding content

style and format physically disabled

Redesignre-architect IEEE Home PageDevelop new design page architecture templatesStandardize basic navigation for ieeeorg and other essential sub-sites

Web Projects II

Develop information amp navigation ldquoGatewaysrdquondash About IEEEndash Volunteers (customized ultimately

personalized)ndash Publicationsndash Conferencesndash Standardsndash Societiesndash Conference Organizersndash Careers

Web Projects III

Exploresupport e-commerce common ldquoshopping cartrdquo functionPerform clickstream analysis and data miningConduct usability testing of prototypesTrain content owners on ldquousable designrdquo and writing for the web

Web-Related Projects Underway

Major Xplore interface revision and Xplore functionalityUnified login ndashauthentication available on MyIEEE and soon will allow login to Xplore simultaneouslyIEEE Spectrum online redesignVolunteer Portal ndashconcept and preliminary plansHome page and sub-page graphic design conceptsClickstream analysis by volunteersstaffTAB content area revamp -concepts and planningBusiness Management Systems (BMS) project ndashvendorapplication selected -affects access to member financial data for possible Web display and accessMembership portalIEEEtv

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

IEEE Enabling Culture Principles

Member No 1 amp Customer FocusRespect for the Employee and VolunteerTeamworkLead by ExampleParticipatory ManagementAccountability amp Our Word is Our BondInnovation amp Continuous ImprovementOpen Honest Communication and Feedback

IEEE Mission and Vision

VISIONTo advance global prosperity by fostering technological innovation enabling members careers and promoting community world-wide

MISSIONThe IEEE promotes the engineering process of creating developing integrating sharing and applying knowledge about electro and information technologies and sciences for the benefit of humanity and the profession

RAB Strategic Goals

Ensure the value of membershipBe the Leader in Membership DirectionBe the leader in Volunteer DevelopmentBe at the forefront of CommunicationsMeet the Challenges of a large transnational organizationEmphasize delegation using the powers reserved concept

Region 2 Goals

Increase overall Region leadership presence Support the programs of our Sections and ChaptersDevelop stronger ties with industry and governmentNurture future IEEE leaders by focusing support to student branch GOLD and PACE activitiesRecognize and reward the efforts and accomplishments of our members

Missing Reports

Central Pennsylvaniandash Meeting Financial

Officer Reporting

Johnstownndash Financial Reporting

Philadelphiandash Officer Reporting

West Virginiandash Meeting Reports

Youngstownndash Officer Reporting

Sections have until

30 June 200530 June 2005 to submit

reporting in order to

qualify for a 2005 Section

Rebate

Inactive Or Under-ReportedName Subgroup 2001 2002 2003

BALTIMORE AES10 2 1 0

CLEVELAND

C16 0 0 0

IA34 0 0 1

PE31 2 2 1

COLUMBUS GOLD NA 2 0

LEHIGH VALLEY C16 0 0 0

PHILADELPHIA

ED15CPMT21 1 0 0

EM14SIT30 2 4 0

EMB18 2 0 0

EMC27 2 0 0

MAG33 2 0 0

PITTSBURGH EMB18 2 2 1

WASHINGTON R07 JT WANOVA 0 1 1

RAB Leadership Award

To recognize those individuals who have exhibited exemplary and substantive leadership of an extraordinary nature in implementing activities which support RAB goals and objectives at the local regional national andor international level

Neville Jacobs ndash Baltimore Sectionndash For significant contributions and leadership in

providing pre-college electrical engineering exposure to high school students through the Baltimore Section Robot Project Activities

RAB Achievement Award

To recognize individuals involved with RAB andor the Regional network for singular achievement in the development and completion of a project(s) or activity(ies) which are directed to the fulfillment of one or more of the goals and objectives of RAB Amarjeet Basra ndash Northern Virginia Sectionndash For outstanding contributions in promoting

IEEE to college and pre-college students within the IEEE Northern Virginia Section

RAB 2005 - Section Significant Anniversary Banner

To recognize a Section for outstanding longevity through continuity in member support and enthusiasmJohnstown Sectionndash 50 Years (established 14 April 1955)

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

Membership A New Initiative

IEEE Membership has been stagnant or declining12 growth in 2002-200305 growth in 2004-2005

Higher grade memberships in decline04 (917) decline worldwide17 (2907) decline in US (4013 loss in 2003-

2004)

Society Memberships in decline46 decline in 2003-200422 decline in 2004-2005

Why be concerned

IEEE ldquomarket sharerdquo is lowhellipIEEE not reaching large groups of ECEs in some countriesndash Spain Italy China

IEEE entry into new technical areas is slowndash New professions are created in IEEE fields

without their members joining IEEEndash Organizations that are more agile gain

footholds in new areas (eg ACM BMES)

Membership Project Focus Areas

Primaryndash Corporate Partnershipndash Segment outreach

Secondaryndash Country Initiativendash Membership titles and grade qualifications

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Corporate Partners-A Blueprint

Objective Develop meaningful corporate partnership agreementsIdentify common goals for IEEE and ECE Industryndash Education about IEEE standardsndash Pre-College engineering education

Develop joint projectsndash Workshop on relevant IEEE standard for delivery on

company sitendash Teacher-in-training campaign for schools n the

companyrsquos locale

Refrain from discounting and rebate programs

Corporate Partners-A Baseline

What is the value of IEEE to corporationsndash How is IEEE perceived by corporationsndash What do they know (and not know) about IEEEndash Where is there potential for increased cooperation and

development of common programs

SPG contracted for interviewsndash Internal interviews completendash External interviews in-process (Feb 2005)

Outcomes reviewed Discussion of potential agreements startedndash Two Region 8 corporationsndash Opportunities developed during interviews

Internal Interviews (1)

Value propositions of IEEE membership to an individual is different than the value proposition of an IEEE relationship to a corporation

ndash ldquoCompanies are concerned with ROI brand reputation costs revenuehellip this stuff is not being measured by an employeersquos membership with IEEErdquo

Understanding of relationships between IEEE and corporations is inconsistent

ndash ldquoCompanies [who buy IEL] seem to already feel as though they have a formal relationship with IEEEErdquo

Internal Interviews (2)

Corporations view IEEE membership as a cost rather than an opportunity

ldquoThere is no immediate short range benefit for anybody in management area to have employees belong to IEEErdquo

IEEErsquos publications are viewed as too theoretical to the practitioner

ldquoA large portion of the IEEE intellectual property is driven by academics exceept for Standards Gearing IP more towards industry is something that corporate partners could help fosterrdquo

ldquoThe stuff that IEEE produces is not really that useful or it takes a lot of work to be usefulrdquo

Value

ldquoThe Standards Association gave a legitimacy to IEEE as an organization and was important to selling the IEEE Brand within our companyrdquo

ldquoIf you go to industry and you want to opena door you start speaking standardshellip because everyone uses standards and they cannot live without standardsrdquo

External Interviews (1)

Most cited areas of IEEE value (in order) to corporationsStrategic Valuendash Standardsndash IELPublicationsResearch

Operational Valuendash Professional Developmentndash Information ExchangeNetworking

External Interviews (2)

The whole of IEEE critical to the value proposition for a corporate partnerndash Offering a partnership to a corporation will

require an integrated strategy across relevant parts of IEEE

ndash IEEE does not typically communicate value to the people within corporations

ndash Companies are puzzled by IEEE structureldquoand lack of understanding of how different units can offer different services that are relevant to the corporationrsquos needrdquo

External Interviews (3)

Buy-in and understanding at a senior level of a corporation is critical to the acceptance and success of a corporate partnership

ndash ldquoCorporate relationships with IEEE should start with CEOs firstrdquo

External Interviews (4)

A corporate partnership program must distinguish itself from an individual membershipndash ldquoIEEE needs to make sure there is no reason for an

individual member to stop being a member relative to a corporate partnershiprdquo

The ability to track users and usage of products and services is important to a corporation as well as to IEEE1048698ndash ldquoIf I could identify the users and level of usage by user

of the IEL I could more easily secure the budget dollars to pay for itrdquo

External Interviews (5)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (6)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (5)

Discounts on individual memberships is not a critical selling factor in a corporate partnership modelThe different sales models of the IEL between Europe and the US impact the customer experiencendash Agents vs salespersons who work for IEEE

External Interviews (6)

ldquoIEEE should see me as a valuable partner who can help them sell their product into the company not just a bank who is able to provide them with several thousands of dollarsrdquo (Europe)

ldquoI feel more like a customer than a partnerrdquo (Europe)

ldquoThere is nothing I would change about the relationship with IEEE IEEE worked with us to understand our needs They should carbon copy this approach with other organizationsrdquo (US)

Corporate Partners-Next Steps

Meeting with SPG to planhellipndash Partnership and pricing modelndash Impact structure

Development of a blueprint for Corporate Partnership MOUndash Draft for June 2005 Meeting Series

Continued discussionsnegotiations with corporations that showed interest in partnership

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Segment Initiative-First Steps

Objective identify how we can cooperate with non-IEEE groups and individuals who operate in our fields of interest

Fields of interest for 2005ndash Healthcare (instrumentation and IT) ndash Multimedia and entertainment

Started with IT professionals in Healthcarendash Worked closely with the Biotech Council and EMBS

First contact HIMSS (Healthcare Information and Management Systems Society) ndash 15000 members and 220 corporations

Tecker Consultants contracted to conduct focus groups at HIMSS annual convention

Segment Initiative-Next Steps

Analyze HIMSS focus group outcomesndash Is this the model we should follow

Conduct focus groups at the March 2005 meeting of the American College of Cardiologyndash 600 papers ldquoin commonrdquo

Expand effort to Multimedia and Entertainmentndash Work closely with the Broadcasting Technology

Society

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Country Initiative Titles amp Grades

Country Initiative the case for an outreach effort in Spainndash Initial analysis will be presented to MDC and

the TC

Membership titles and grade qualificationsndash Discussion of the new Graduate Student

Member grade will take place in meetings of RAB and MDC

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Web Usability ndash Design

Multiple interfaces confuse usersPoor navigability ndash Heavy use of BACK button in testing (avg 8)

Inconsistent link colorsUsers assume primary ldquofederatedrdquo SEARCH on home pageUsers expect ldquoGoogle-likerdquo SEARCHUsers gothellipndash Multiple SEARCH interfacesndash Searches not structured to usersrsquo priorities ndash Different routes to locate articlesndash Protracted search timesndash Frustratedmdashencountered dead ends gave up

PSPB Ad-hoc Web Advisory Group February 2005

Web Usability ndash Content

Passive vocabularyMarketing tone in textNon-informational graphicsExamplesndash Difficulty interpreting membership

criteriandash Misunderstood access authorizationsndash Exceedingly complex renewal process

Web Projects 2005-2006

Define primary tasks navigation sequences and interfacesDevelop standardsndash User interface identitybranding content

style and format physically disabled

Redesignre-architect IEEE Home PageDevelop new design page architecture templatesStandardize basic navigation for ieeeorg and other essential sub-sites

Web Projects II

Develop information amp navigation ldquoGatewaysrdquondash About IEEEndash Volunteers (customized ultimately

personalized)ndash Publicationsndash Conferencesndash Standardsndash Societiesndash Conference Organizersndash Careers

Web Projects III

Exploresupport e-commerce common ldquoshopping cartrdquo functionPerform clickstream analysis and data miningConduct usability testing of prototypesTrain content owners on ldquousable designrdquo and writing for the web

Web-Related Projects Underway

Major Xplore interface revision and Xplore functionalityUnified login ndashauthentication available on MyIEEE and soon will allow login to Xplore simultaneouslyIEEE Spectrum online redesignVolunteer Portal ndashconcept and preliminary plansHome page and sub-page graphic design conceptsClickstream analysis by volunteersstaffTAB content area revamp -concepts and planningBusiness Management Systems (BMS) project ndashvendorapplication selected -affects access to member financial data for possible Web display and accessMembership portalIEEEtv

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

IEEE Enabling Culture Principles

Member No 1 amp Customer FocusRespect for the Employee and VolunteerTeamworkLead by ExampleParticipatory ManagementAccountability amp Our Word is Our BondInnovation amp Continuous ImprovementOpen Honest Communication and Feedback

IEEE Mission and Vision

VISIONTo advance global prosperity by fostering technological innovation enabling members careers and promoting community world-wide

MISSIONThe IEEE promotes the engineering process of creating developing integrating sharing and applying knowledge about electro and information technologies and sciences for the benefit of humanity and the profession

RAB Strategic Goals

Ensure the value of membershipBe the Leader in Membership DirectionBe the leader in Volunteer DevelopmentBe at the forefront of CommunicationsMeet the Challenges of a large transnational organizationEmphasize delegation using the powers reserved concept

Region 2 Goals

Increase overall Region leadership presence Support the programs of our Sections and ChaptersDevelop stronger ties with industry and governmentNurture future IEEE leaders by focusing support to student branch GOLD and PACE activitiesRecognize and reward the efforts and accomplishments of our members

Missing Reports

Central Pennsylvaniandash Meeting Financial

Officer Reporting

Johnstownndash Financial Reporting

Philadelphiandash Officer Reporting

West Virginiandash Meeting Reports

Youngstownndash Officer Reporting

Sections have until

30 June 200530 June 2005 to submit

reporting in order to

qualify for a 2005 Section

Rebate

Inactive Or Under-ReportedName Subgroup 2001 2002 2003

BALTIMORE AES10 2 1 0

CLEVELAND

C16 0 0 0

IA34 0 0 1

PE31 2 2 1

COLUMBUS GOLD NA 2 0

LEHIGH VALLEY C16 0 0 0

PHILADELPHIA

ED15CPMT21 1 0 0

EM14SIT30 2 4 0

EMB18 2 0 0

EMC27 2 0 0

MAG33 2 0 0

PITTSBURGH EMB18 2 2 1

WASHINGTON R07 JT WANOVA 0 1 1

RAB Leadership Award

To recognize those individuals who have exhibited exemplary and substantive leadership of an extraordinary nature in implementing activities which support RAB goals and objectives at the local regional national andor international level

Neville Jacobs ndash Baltimore Sectionndash For significant contributions and leadership in

providing pre-college electrical engineering exposure to high school students through the Baltimore Section Robot Project Activities

RAB Achievement Award

To recognize individuals involved with RAB andor the Regional network for singular achievement in the development and completion of a project(s) or activity(ies) which are directed to the fulfillment of one or more of the goals and objectives of RAB Amarjeet Basra ndash Northern Virginia Sectionndash For outstanding contributions in promoting

IEEE to college and pre-college students within the IEEE Northern Virginia Section

RAB 2005 - Section Significant Anniversary Banner

To recognize a Section for outstanding longevity through continuity in member support and enthusiasmJohnstown Sectionndash 50 Years (established 14 April 1955)

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

Why be concerned

IEEE ldquomarket sharerdquo is lowhellipIEEE not reaching large groups of ECEs in some countriesndash Spain Italy China

IEEE entry into new technical areas is slowndash New professions are created in IEEE fields

without their members joining IEEEndash Organizations that are more agile gain

footholds in new areas (eg ACM BMES)

Membership Project Focus Areas

Primaryndash Corporate Partnershipndash Segment outreach

Secondaryndash Country Initiativendash Membership titles and grade qualifications

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Corporate Partners-A Blueprint

Objective Develop meaningful corporate partnership agreementsIdentify common goals for IEEE and ECE Industryndash Education about IEEE standardsndash Pre-College engineering education

Develop joint projectsndash Workshop on relevant IEEE standard for delivery on

company sitendash Teacher-in-training campaign for schools n the

companyrsquos locale

Refrain from discounting and rebate programs

Corporate Partners-A Baseline

What is the value of IEEE to corporationsndash How is IEEE perceived by corporationsndash What do they know (and not know) about IEEEndash Where is there potential for increased cooperation and

development of common programs

SPG contracted for interviewsndash Internal interviews completendash External interviews in-process (Feb 2005)

Outcomes reviewed Discussion of potential agreements startedndash Two Region 8 corporationsndash Opportunities developed during interviews

Internal Interviews (1)

Value propositions of IEEE membership to an individual is different than the value proposition of an IEEE relationship to a corporation

ndash ldquoCompanies are concerned with ROI brand reputation costs revenuehellip this stuff is not being measured by an employeersquos membership with IEEErdquo

Understanding of relationships between IEEE and corporations is inconsistent

ndash ldquoCompanies [who buy IEL] seem to already feel as though they have a formal relationship with IEEEErdquo

Internal Interviews (2)

Corporations view IEEE membership as a cost rather than an opportunity

ldquoThere is no immediate short range benefit for anybody in management area to have employees belong to IEEErdquo

IEEErsquos publications are viewed as too theoretical to the practitioner

ldquoA large portion of the IEEE intellectual property is driven by academics exceept for Standards Gearing IP more towards industry is something that corporate partners could help fosterrdquo

ldquoThe stuff that IEEE produces is not really that useful or it takes a lot of work to be usefulrdquo

Value

ldquoThe Standards Association gave a legitimacy to IEEE as an organization and was important to selling the IEEE Brand within our companyrdquo

ldquoIf you go to industry and you want to opena door you start speaking standardshellip because everyone uses standards and they cannot live without standardsrdquo

External Interviews (1)

Most cited areas of IEEE value (in order) to corporationsStrategic Valuendash Standardsndash IELPublicationsResearch

Operational Valuendash Professional Developmentndash Information ExchangeNetworking

External Interviews (2)

The whole of IEEE critical to the value proposition for a corporate partnerndash Offering a partnership to a corporation will

require an integrated strategy across relevant parts of IEEE

ndash IEEE does not typically communicate value to the people within corporations

ndash Companies are puzzled by IEEE structureldquoand lack of understanding of how different units can offer different services that are relevant to the corporationrsquos needrdquo

External Interviews (3)

Buy-in and understanding at a senior level of a corporation is critical to the acceptance and success of a corporate partnership

ndash ldquoCorporate relationships with IEEE should start with CEOs firstrdquo

External Interviews (4)

A corporate partnership program must distinguish itself from an individual membershipndash ldquoIEEE needs to make sure there is no reason for an

individual member to stop being a member relative to a corporate partnershiprdquo

The ability to track users and usage of products and services is important to a corporation as well as to IEEE1048698ndash ldquoIf I could identify the users and level of usage by user

of the IEL I could more easily secure the budget dollars to pay for itrdquo

External Interviews (5)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (6)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (5)

Discounts on individual memberships is not a critical selling factor in a corporate partnership modelThe different sales models of the IEL between Europe and the US impact the customer experiencendash Agents vs salespersons who work for IEEE

External Interviews (6)

ldquoIEEE should see me as a valuable partner who can help them sell their product into the company not just a bank who is able to provide them with several thousands of dollarsrdquo (Europe)

ldquoI feel more like a customer than a partnerrdquo (Europe)

ldquoThere is nothing I would change about the relationship with IEEE IEEE worked with us to understand our needs They should carbon copy this approach with other organizationsrdquo (US)

Corporate Partners-Next Steps

Meeting with SPG to planhellipndash Partnership and pricing modelndash Impact structure

Development of a blueprint for Corporate Partnership MOUndash Draft for June 2005 Meeting Series

Continued discussionsnegotiations with corporations that showed interest in partnership

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Segment Initiative-First Steps

Objective identify how we can cooperate with non-IEEE groups and individuals who operate in our fields of interest

Fields of interest for 2005ndash Healthcare (instrumentation and IT) ndash Multimedia and entertainment

Started with IT professionals in Healthcarendash Worked closely with the Biotech Council and EMBS

First contact HIMSS (Healthcare Information and Management Systems Society) ndash 15000 members and 220 corporations

Tecker Consultants contracted to conduct focus groups at HIMSS annual convention

Segment Initiative-Next Steps

Analyze HIMSS focus group outcomesndash Is this the model we should follow

Conduct focus groups at the March 2005 meeting of the American College of Cardiologyndash 600 papers ldquoin commonrdquo

Expand effort to Multimedia and Entertainmentndash Work closely with the Broadcasting Technology

Society

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Country Initiative Titles amp Grades

Country Initiative the case for an outreach effort in Spainndash Initial analysis will be presented to MDC and

the TC

Membership titles and grade qualificationsndash Discussion of the new Graduate Student

Member grade will take place in meetings of RAB and MDC

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Web Usability ndash Design

Multiple interfaces confuse usersPoor navigability ndash Heavy use of BACK button in testing (avg 8)

Inconsistent link colorsUsers assume primary ldquofederatedrdquo SEARCH on home pageUsers expect ldquoGoogle-likerdquo SEARCHUsers gothellipndash Multiple SEARCH interfacesndash Searches not structured to usersrsquo priorities ndash Different routes to locate articlesndash Protracted search timesndash Frustratedmdashencountered dead ends gave up

PSPB Ad-hoc Web Advisory Group February 2005

Web Usability ndash Content

Passive vocabularyMarketing tone in textNon-informational graphicsExamplesndash Difficulty interpreting membership

criteriandash Misunderstood access authorizationsndash Exceedingly complex renewal process

Web Projects 2005-2006

Define primary tasks navigation sequences and interfacesDevelop standardsndash User interface identitybranding content

style and format physically disabled

Redesignre-architect IEEE Home PageDevelop new design page architecture templatesStandardize basic navigation for ieeeorg and other essential sub-sites

Web Projects II

Develop information amp navigation ldquoGatewaysrdquondash About IEEEndash Volunteers (customized ultimately

personalized)ndash Publicationsndash Conferencesndash Standardsndash Societiesndash Conference Organizersndash Careers

Web Projects III

Exploresupport e-commerce common ldquoshopping cartrdquo functionPerform clickstream analysis and data miningConduct usability testing of prototypesTrain content owners on ldquousable designrdquo and writing for the web

Web-Related Projects Underway

Major Xplore interface revision and Xplore functionalityUnified login ndashauthentication available on MyIEEE and soon will allow login to Xplore simultaneouslyIEEE Spectrum online redesignVolunteer Portal ndashconcept and preliminary plansHome page and sub-page graphic design conceptsClickstream analysis by volunteersstaffTAB content area revamp -concepts and planningBusiness Management Systems (BMS) project ndashvendorapplication selected -affects access to member financial data for possible Web display and accessMembership portalIEEEtv

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

IEEE Enabling Culture Principles

Member No 1 amp Customer FocusRespect for the Employee and VolunteerTeamworkLead by ExampleParticipatory ManagementAccountability amp Our Word is Our BondInnovation amp Continuous ImprovementOpen Honest Communication and Feedback

IEEE Mission and Vision

VISIONTo advance global prosperity by fostering technological innovation enabling members careers and promoting community world-wide

MISSIONThe IEEE promotes the engineering process of creating developing integrating sharing and applying knowledge about electro and information technologies and sciences for the benefit of humanity and the profession

RAB Strategic Goals

Ensure the value of membershipBe the Leader in Membership DirectionBe the leader in Volunteer DevelopmentBe at the forefront of CommunicationsMeet the Challenges of a large transnational organizationEmphasize delegation using the powers reserved concept

Region 2 Goals

Increase overall Region leadership presence Support the programs of our Sections and ChaptersDevelop stronger ties with industry and governmentNurture future IEEE leaders by focusing support to student branch GOLD and PACE activitiesRecognize and reward the efforts and accomplishments of our members

Missing Reports

Central Pennsylvaniandash Meeting Financial

Officer Reporting

Johnstownndash Financial Reporting

Philadelphiandash Officer Reporting

West Virginiandash Meeting Reports

Youngstownndash Officer Reporting

Sections have until

30 June 200530 June 2005 to submit

reporting in order to

qualify for a 2005 Section

Rebate

Inactive Or Under-ReportedName Subgroup 2001 2002 2003

BALTIMORE AES10 2 1 0

CLEVELAND

C16 0 0 0

IA34 0 0 1

PE31 2 2 1

COLUMBUS GOLD NA 2 0

LEHIGH VALLEY C16 0 0 0

PHILADELPHIA

ED15CPMT21 1 0 0

EM14SIT30 2 4 0

EMB18 2 0 0

EMC27 2 0 0

MAG33 2 0 0

PITTSBURGH EMB18 2 2 1

WASHINGTON R07 JT WANOVA 0 1 1

RAB Leadership Award

To recognize those individuals who have exhibited exemplary and substantive leadership of an extraordinary nature in implementing activities which support RAB goals and objectives at the local regional national andor international level

Neville Jacobs ndash Baltimore Sectionndash For significant contributions and leadership in

providing pre-college electrical engineering exposure to high school students through the Baltimore Section Robot Project Activities

RAB Achievement Award

To recognize individuals involved with RAB andor the Regional network for singular achievement in the development and completion of a project(s) or activity(ies) which are directed to the fulfillment of one or more of the goals and objectives of RAB Amarjeet Basra ndash Northern Virginia Sectionndash For outstanding contributions in promoting

IEEE to college and pre-college students within the IEEE Northern Virginia Section

RAB 2005 - Section Significant Anniversary Banner

To recognize a Section for outstanding longevity through continuity in member support and enthusiasmJohnstown Sectionndash 50 Years (established 14 April 1955)

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

Membership Project Focus Areas

Primaryndash Corporate Partnershipndash Segment outreach

Secondaryndash Country Initiativendash Membership titles and grade qualifications

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Corporate Partners-A Blueprint

Objective Develop meaningful corporate partnership agreementsIdentify common goals for IEEE and ECE Industryndash Education about IEEE standardsndash Pre-College engineering education

Develop joint projectsndash Workshop on relevant IEEE standard for delivery on

company sitendash Teacher-in-training campaign for schools n the

companyrsquos locale

Refrain from discounting and rebate programs

Corporate Partners-A Baseline

What is the value of IEEE to corporationsndash How is IEEE perceived by corporationsndash What do they know (and not know) about IEEEndash Where is there potential for increased cooperation and

development of common programs

SPG contracted for interviewsndash Internal interviews completendash External interviews in-process (Feb 2005)

Outcomes reviewed Discussion of potential agreements startedndash Two Region 8 corporationsndash Opportunities developed during interviews

Internal Interviews (1)

Value propositions of IEEE membership to an individual is different than the value proposition of an IEEE relationship to a corporation

ndash ldquoCompanies are concerned with ROI brand reputation costs revenuehellip this stuff is not being measured by an employeersquos membership with IEEErdquo

Understanding of relationships between IEEE and corporations is inconsistent

ndash ldquoCompanies [who buy IEL] seem to already feel as though they have a formal relationship with IEEEErdquo

Internal Interviews (2)

Corporations view IEEE membership as a cost rather than an opportunity

ldquoThere is no immediate short range benefit for anybody in management area to have employees belong to IEEErdquo

IEEErsquos publications are viewed as too theoretical to the practitioner

ldquoA large portion of the IEEE intellectual property is driven by academics exceept for Standards Gearing IP more towards industry is something that corporate partners could help fosterrdquo

ldquoThe stuff that IEEE produces is not really that useful or it takes a lot of work to be usefulrdquo

Value

ldquoThe Standards Association gave a legitimacy to IEEE as an organization and was important to selling the IEEE Brand within our companyrdquo

ldquoIf you go to industry and you want to opena door you start speaking standardshellip because everyone uses standards and they cannot live without standardsrdquo

External Interviews (1)

Most cited areas of IEEE value (in order) to corporationsStrategic Valuendash Standardsndash IELPublicationsResearch

Operational Valuendash Professional Developmentndash Information ExchangeNetworking

External Interviews (2)

The whole of IEEE critical to the value proposition for a corporate partnerndash Offering a partnership to a corporation will

require an integrated strategy across relevant parts of IEEE

ndash IEEE does not typically communicate value to the people within corporations

ndash Companies are puzzled by IEEE structureldquoand lack of understanding of how different units can offer different services that are relevant to the corporationrsquos needrdquo

External Interviews (3)

Buy-in and understanding at a senior level of a corporation is critical to the acceptance and success of a corporate partnership

ndash ldquoCorporate relationships with IEEE should start with CEOs firstrdquo

External Interviews (4)

A corporate partnership program must distinguish itself from an individual membershipndash ldquoIEEE needs to make sure there is no reason for an

individual member to stop being a member relative to a corporate partnershiprdquo

The ability to track users and usage of products and services is important to a corporation as well as to IEEE1048698ndash ldquoIf I could identify the users and level of usage by user

of the IEL I could more easily secure the budget dollars to pay for itrdquo

External Interviews (5)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (6)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (5)

Discounts on individual memberships is not a critical selling factor in a corporate partnership modelThe different sales models of the IEL between Europe and the US impact the customer experiencendash Agents vs salespersons who work for IEEE

External Interviews (6)

ldquoIEEE should see me as a valuable partner who can help them sell their product into the company not just a bank who is able to provide them with several thousands of dollarsrdquo (Europe)

ldquoI feel more like a customer than a partnerrdquo (Europe)

ldquoThere is nothing I would change about the relationship with IEEE IEEE worked with us to understand our needs They should carbon copy this approach with other organizationsrdquo (US)

Corporate Partners-Next Steps

Meeting with SPG to planhellipndash Partnership and pricing modelndash Impact structure

Development of a blueprint for Corporate Partnership MOUndash Draft for June 2005 Meeting Series

Continued discussionsnegotiations with corporations that showed interest in partnership

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Segment Initiative-First Steps

Objective identify how we can cooperate with non-IEEE groups and individuals who operate in our fields of interest

Fields of interest for 2005ndash Healthcare (instrumentation and IT) ndash Multimedia and entertainment

Started with IT professionals in Healthcarendash Worked closely with the Biotech Council and EMBS

First contact HIMSS (Healthcare Information and Management Systems Society) ndash 15000 members and 220 corporations

Tecker Consultants contracted to conduct focus groups at HIMSS annual convention

Segment Initiative-Next Steps

Analyze HIMSS focus group outcomesndash Is this the model we should follow

Conduct focus groups at the March 2005 meeting of the American College of Cardiologyndash 600 papers ldquoin commonrdquo

Expand effort to Multimedia and Entertainmentndash Work closely with the Broadcasting Technology

Society

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Country Initiative Titles amp Grades

Country Initiative the case for an outreach effort in Spainndash Initial analysis will be presented to MDC and

the TC

Membership titles and grade qualificationsndash Discussion of the new Graduate Student

Member grade will take place in meetings of RAB and MDC

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Web Usability ndash Design

Multiple interfaces confuse usersPoor navigability ndash Heavy use of BACK button in testing (avg 8)

Inconsistent link colorsUsers assume primary ldquofederatedrdquo SEARCH on home pageUsers expect ldquoGoogle-likerdquo SEARCHUsers gothellipndash Multiple SEARCH interfacesndash Searches not structured to usersrsquo priorities ndash Different routes to locate articlesndash Protracted search timesndash Frustratedmdashencountered dead ends gave up

PSPB Ad-hoc Web Advisory Group February 2005

Web Usability ndash Content

Passive vocabularyMarketing tone in textNon-informational graphicsExamplesndash Difficulty interpreting membership

criteriandash Misunderstood access authorizationsndash Exceedingly complex renewal process

Web Projects 2005-2006

Define primary tasks navigation sequences and interfacesDevelop standardsndash User interface identitybranding content

style and format physically disabled

Redesignre-architect IEEE Home PageDevelop new design page architecture templatesStandardize basic navigation for ieeeorg and other essential sub-sites

Web Projects II

Develop information amp navigation ldquoGatewaysrdquondash About IEEEndash Volunteers (customized ultimately

personalized)ndash Publicationsndash Conferencesndash Standardsndash Societiesndash Conference Organizersndash Careers

Web Projects III

Exploresupport e-commerce common ldquoshopping cartrdquo functionPerform clickstream analysis and data miningConduct usability testing of prototypesTrain content owners on ldquousable designrdquo and writing for the web

Web-Related Projects Underway

Major Xplore interface revision and Xplore functionalityUnified login ndashauthentication available on MyIEEE and soon will allow login to Xplore simultaneouslyIEEE Spectrum online redesignVolunteer Portal ndashconcept and preliminary plansHome page and sub-page graphic design conceptsClickstream analysis by volunteersstaffTAB content area revamp -concepts and planningBusiness Management Systems (BMS) project ndashvendorapplication selected -affects access to member financial data for possible Web display and accessMembership portalIEEEtv

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

IEEE Enabling Culture Principles

Member No 1 amp Customer FocusRespect for the Employee and VolunteerTeamworkLead by ExampleParticipatory ManagementAccountability amp Our Word is Our BondInnovation amp Continuous ImprovementOpen Honest Communication and Feedback

IEEE Mission and Vision

VISIONTo advance global prosperity by fostering technological innovation enabling members careers and promoting community world-wide

MISSIONThe IEEE promotes the engineering process of creating developing integrating sharing and applying knowledge about electro and information technologies and sciences for the benefit of humanity and the profession

RAB Strategic Goals

Ensure the value of membershipBe the Leader in Membership DirectionBe the leader in Volunteer DevelopmentBe at the forefront of CommunicationsMeet the Challenges of a large transnational organizationEmphasize delegation using the powers reserved concept

Region 2 Goals

Increase overall Region leadership presence Support the programs of our Sections and ChaptersDevelop stronger ties with industry and governmentNurture future IEEE leaders by focusing support to student branch GOLD and PACE activitiesRecognize and reward the efforts and accomplishments of our members

Missing Reports

Central Pennsylvaniandash Meeting Financial

Officer Reporting

Johnstownndash Financial Reporting

Philadelphiandash Officer Reporting

West Virginiandash Meeting Reports

Youngstownndash Officer Reporting

Sections have until

30 June 200530 June 2005 to submit

reporting in order to

qualify for a 2005 Section

Rebate

Inactive Or Under-ReportedName Subgroup 2001 2002 2003

BALTIMORE AES10 2 1 0

CLEVELAND

C16 0 0 0

IA34 0 0 1

PE31 2 2 1

COLUMBUS GOLD NA 2 0

LEHIGH VALLEY C16 0 0 0

PHILADELPHIA

ED15CPMT21 1 0 0

EM14SIT30 2 4 0

EMB18 2 0 0

EMC27 2 0 0

MAG33 2 0 0

PITTSBURGH EMB18 2 2 1

WASHINGTON R07 JT WANOVA 0 1 1

RAB Leadership Award

To recognize those individuals who have exhibited exemplary and substantive leadership of an extraordinary nature in implementing activities which support RAB goals and objectives at the local regional national andor international level

Neville Jacobs ndash Baltimore Sectionndash For significant contributions and leadership in

providing pre-college electrical engineering exposure to high school students through the Baltimore Section Robot Project Activities

RAB Achievement Award

To recognize individuals involved with RAB andor the Regional network for singular achievement in the development and completion of a project(s) or activity(ies) which are directed to the fulfillment of one or more of the goals and objectives of RAB Amarjeet Basra ndash Northern Virginia Sectionndash For outstanding contributions in promoting

IEEE to college and pre-college students within the IEEE Northern Virginia Section

RAB 2005 - Section Significant Anniversary Banner

To recognize a Section for outstanding longevity through continuity in member support and enthusiasmJohnstown Sectionndash 50 Years (established 14 April 1955)

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Corporate Partners-A Blueprint

Objective Develop meaningful corporate partnership agreementsIdentify common goals for IEEE and ECE Industryndash Education about IEEE standardsndash Pre-College engineering education

Develop joint projectsndash Workshop on relevant IEEE standard for delivery on

company sitendash Teacher-in-training campaign for schools n the

companyrsquos locale

Refrain from discounting and rebate programs

Corporate Partners-A Baseline

What is the value of IEEE to corporationsndash How is IEEE perceived by corporationsndash What do they know (and not know) about IEEEndash Where is there potential for increased cooperation and

development of common programs

SPG contracted for interviewsndash Internal interviews completendash External interviews in-process (Feb 2005)

Outcomes reviewed Discussion of potential agreements startedndash Two Region 8 corporationsndash Opportunities developed during interviews

Internal Interviews (1)

Value propositions of IEEE membership to an individual is different than the value proposition of an IEEE relationship to a corporation

ndash ldquoCompanies are concerned with ROI brand reputation costs revenuehellip this stuff is not being measured by an employeersquos membership with IEEErdquo

Understanding of relationships between IEEE and corporations is inconsistent

ndash ldquoCompanies [who buy IEL] seem to already feel as though they have a formal relationship with IEEEErdquo

Internal Interviews (2)

Corporations view IEEE membership as a cost rather than an opportunity

ldquoThere is no immediate short range benefit for anybody in management area to have employees belong to IEEErdquo

IEEErsquos publications are viewed as too theoretical to the practitioner

ldquoA large portion of the IEEE intellectual property is driven by academics exceept for Standards Gearing IP more towards industry is something that corporate partners could help fosterrdquo

ldquoThe stuff that IEEE produces is not really that useful or it takes a lot of work to be usefulrdquo

Value

ldquoThe Standards Association gave a legitimacy to IEEE as an organization and was important to selling the IEEE Brand within our companyrdquo

ldquoIf you go to industry and you want to opena door you start speaking standardshellip because everyone uses standards and they cannot live without standardsrdquo

External Interviews (1)

Most cited areas of IEEE value (in order) to corporationsStrategic Valuendash Standardsndash IELPublicationsResearch

Operational Valuendash Professional Developmentndash Information ExchangeNetworking

External Interviews (2)

The whole of IEEE critical to the value proposition for a corporate partnerndash Offering a partnership to a corporation will

require an integrated strategy across relevant parts of IEEE

ndash IEEE does not typically communicate value to the people within corporations

ndash Companies are puzzled by IEEE structureldquoand lack of understanding of how different units can offer different services that are relevant to the corporationrsquos needrdquo

External Interviews (3)

Buy-in and understanding at a senior level of a corporation is critical to the acceptance and success of a corporate partnership

ndash ldquoCorporate relationships with IEEE should start with CEOs firstrdquo

External Interviews (4)

A corporate partnership program must distinguish itself from an individual membershipndash ldquoIEEE needs to make sure there is no reason for an

individual member to stop being a member relative to a corporate partnershiprdquo

The ability to track users and usage of products and services is important to a corporation as well as to IEEE1048698ndash ldquoIf I could identify the users and level of usage by user

of the IEL I could more easily secure the budget dollars to pay for itrdquo

External Interviews (5)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (6)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (5)

Discounts on individual memberships is not a critical selling factor in a corporate partnership modelThe different sales models of the IEL between Europe and the US impact the customer experiencendash Agents vs salespersons who work for IEEE

External Interviews (6)

ldquoIEEE should see me as a valuable partner who can help them sell their product into the company not just a bank who is able to provide them with several thousands of dollarsrdquo (Europe)

ldquoI feel more like a customer than a partnerrdquo (Europe)

ldquoThere is nothing I would change about the relationship with IEEE IEEE worked with us to understand our needs They should carbon copy this approach with other organizationsrdquo (US)

Corporate Partners-Next Steps

Meeting with SPG to planhellipndash Partnership and pricing modelndash Impact structure

Development of a blueprint for Corporate Partnership MOUndash Draft for June 2005 Meeting Series

Continued discussionsnegotiations with corporations that showed interest in partnership

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Segment Initiative-First Steps

Objective identify how we can cooperate with non-IEEE groups and individuals who operate in our fields of interest

Fields of interest for 2005ndash Healthcare (instrumentation and IT) ndash Multimedia and entertainment

Started with IT professionals in Healthcarendash Worked closely with the Biotech Council and EMBS

First contact HIMSS (Healthcare Information and Management Systems Society) ndash 15000 members and 220 corporations

Tecker Consultants contracted to conduct focus groups at HIMSS annual convention

Segment Initiative-Next Steps

Analyze HIMSS focus group outcomesndash Is this the model we should follow

Conduct focus groups at the March 2005 meeting of the American College of Cardiologyndash 600 papers ldquoin commonrdquo

Expand effort to Multimedia and Entertainmentndash Work closely with the Broadcasting Technology

Society

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Country Initiative Titles amp Grades

Country Initiative the case for an outreach effort in Spainndash Initial analysis will be presented to MDC and

the TC

Membership titles and grade qualificationsndash Discussion of the new Graduate Student

Member grade will take place in meetings of RAB and MDC

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Web Usability ndash Design

Multiple interfaces confuse usersPoor navigability ndash Heavy use of BACK button in testing (avg 8)

Inconsistent link colorsUsers assume primary ldquofederatedrdquo SEARCH on home pageUsers expect ldquoGoogle-likerdquo SEARCHUsers gothellipndash Multiple SEARCH interfacesndash Searches not structured to usersrsquo priorities ndash Different routes to locate articlesndash Protracted search timesndash Frustratedmdashencountered dead ends gave up

PSPB Ad-hoc Web Advisory Group February 2005

Web Usability ndash Content

Passive vocabularyMarketing tone in textNon-informational graphicsExamplesndash Difficulty interpreting membership

criteriandash Misunderstood access authorizationsndash Exceedingly complex renewal process

Web Projects 2005-2006

Define primary tasks navigation sequences and interfacesDevelop standardsndash User interface identitybranding content

style and format physically disabled

Redesignre-architect IEEE Home PageDevelop new design page architecture templatesStandardize basic navigation for ieeeorg and other essential sub-sites

Web Projects II

Develop information amp navigation ldquoGatewaysrdquondash About IEEEndash Volunteers (customized ultimately

personalized)ndash Publicationsndash Conferencesndash Standardsndash Societiesndash Conference Organizersndash Careers

Web Projects III

Exploresupport e-commerce common ldquoshopping cartrdquo functionPerform clickstream analysis and data miningConduct usability testing of prototypesTrain content owners on ldquousable designrdquo and writing for the web

Web-Related Projects Underway

Major Xplore interface revision and Xplore functionalityUnified login ndashauthentication available on MyIEEE and soon will allow login to Xplore simultaneouslyIEEE Spectrum online redesignVolunteer Portal ndashconcept and preliminary plansHome page and sub-page graphic design conceptsClickstream analysis by volunteersstaffTAB content area revamp -concepts and planningBusiness Management Systems (BMS) project ndashvendorapplication selected -affects access to member financial data for possible Web display and accessMembership portalIEEEtv

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

IEEE Enabling Culture Principles

Member No 1 amp Customer FocusRespect for the Employee and VolunteerTeamworkLead by ExampleParticipatory ManagementAccountability amp Our Word is Our BondInnovation amp Continuous ImprovementOpen Honest Communication and Feedback

IEEE Mission and Vision

VISIONTo advance global prosperity by fostering technological innovation enabling members careers and promoting community world-wide

MISSIONThe IEEE promotes the engineering process of creating developing integrating sharing and applying knowledge about electro and information technologies and sciences for the benefit of humanity and the profession

RAB Strategic Goals

Ensure the value of membershipBe the Leader in Membership DirectionBe the leader in Volunteer DevelopmentBe at the forefront of CommunicationsMeet the Challenges of a large transnational organizationEmphasize delegation using the powers reserved concept

Region 2 Goals

Increase overall Region leadership presence Support the programs of our Sections and ChaptersDevelop stronger ties with industry and governmentNurture future IEEE leaders by focusing support to student branch GOLD and PACE activitiesRecognize and reward the efforts and accomplishments of our members

Missing Reports

Central Pennsylvaniandash Meeting Financial

Officer Reporting

Johnstownndash Financial Reporting

Philadelphiandash Officer Reporting

West Virginiandash Meeting Reports

Youngstownndash Officer Reporting

Sections have until

30 June 200530 June 2005 to submit

reporting in order to

qualify for a 2005 Section

Rebate

Inactive Or Under-ReportedName Subgroup 2001 2002 2003

BALTIMORE AES10 2 1 0

CLEVELAND

C16 0 0 0

IA34 0 0 1

PE31 2 2 1

COLUMBUS GOLD NA 2 0

LEHIGH VALLEY C16 0 0 0

PHILADELPHIA

ED15CPMT21 1 0 0

EM14SIT30 2 4 0

EMB18 2 0 0

EMC27 2 0 0

MAG33 2 0 0

PITTSBURGH EMB18 2 2 1

WASHINGTON R07 JT WANOVA 0 1 1

RAB Leadership Award

To recognize those individuals who have exhibited exemplary and substantive leadership of an extraordinary nature in implementing activities which support RAB goals and objectives at the local regional national andor international level

Neville Jacobs ndash Baltimore Sectionndash For significant contributions and leadership in

providing pre-college electrical engineering exposure to high school students through the Baltimore Section Robot Project Activities

RAB Achievement Award

To recognize individuals involved with RAB andor the Regional network for singular achievement in the development and completion of a project(s) or activity(ies) which are directed to the fulfillment of one or more of the goals and objectives of RAB Amarjeet Basra ndash Northern Virginia Sectionndash For outstanding contributions in promoting

IEEE to college and pre-college students within the IEEE Northern Virginia Section

RAB 2005 - Section Significant Anniversary Banner

To recognize a Section for outstanding longevity through continuity in member support and enthusiasmJohnstown Sectionndash 50 Years (established 14 April 1955)

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

Corporate Partners-A Blueprint

Objective Develop meaningful corporate partnership agreementsIdentify common goals for IEEE and ECE Industryndash Education about IEEE standardsndash Pre-College engineering education

Develop joint projectsndash Workshop on relevant IEEE standard for delivery on

company sitendash Teacher-in-training campaign for schools n the

companyrsquos locale

Refrain from discounting and rebate programs

Corporate Partners-A Baseline

What is the value of IEEE to corporationsndash How is IEEE perceived by corporationsndash What do they know (and not know) about IEEEndash Where is there potential for increased cooperation and

development of common programs

SPG contracted for interviewsndash Internal interviews completendash External interviews in-process (Feb 2005)

Outcomes reviewed Discussion of potential agreements startedndash Two Region 8 corporationsndash Opportunities developed during interviews

Internal Interviews (1)

Value propositions of IEEE membership to an individual is different than the value proposition of an IEEE relationship to a corporation

ndash ldquoCompanies are concerned with ROI brand reputation costs revenuehellip this stuff is not being measured by an employeersquos membership with IEEErdquo

Understanding of relationships between IEEE and corporations is inconsistent

ndash ldquoCompanies [who buy IEL] seem to already feel as though they have a formal relationship with IEEEErdquo

Internal Interviews (2)

Corporations view IEEE membership as a cost rather than an opportunity

ldquoThere is no immediate short range benefit for anybody in management area to have employees belong to IEEErdquo

IEEErsquos publications are viewed as too theoretical to the practitioner

ldquoA large portion of the IEEE intellectual property is driven by academics exceept for Standards Gearing IP more towards industry is something that corporate partners could help fosterrdquo

ldquoThe stuff that IEEE produces is not really that useful or it takes a lot of work to be usefulrdquo

Value

ldquoThe Standards Association gave a legitimacy to IEEE as an organization and was important to selling the IEEE Brand within our companyrdquo

ldquoIf you go to industry and you want to opena door you start speaking standardshellip because everyone uses standards and they cannot live without standardsrdquo

External Interviews (1)

Most cited areas of IEEE value (in order) to corporationsStrategic Valuendash Standardsndash IELPublicationsResearch

Operational Valuendash Professional Developmentndash Information ExchangeNetworking

External Interviews (2)

The whole of IEEE critical to the value proposition for a corporate partnerndash Offering a partnership to a corporation will

require an integrated strategy across relevant parts of IEEE

ndash IEEE does not typically communicate value to the people within corporations

ndash Companies are puzzled by IEEE structureldquoand lack of understanding of how different units can offer different services that are relevant to the corporationrsquos needrdquo

External Interviews (3)

Buy-in and understanding at a senior level of a corporation is critical to the acceptance and success of a corporate partnership

ndash ldquoCorporate relationships with IEEE should start with CEOs firstrdquo

External Interviews (4)

A corporate partnership program must distinguish itself from an individual membershipndash ldquoIEEE needs to make sure there is no reason for an

individual member to stop being a member relative to a corporate partnershiprdquo

The ability to track users and usage of products and services is important to a corporation as well as to IEEE1048698ndash ldquoIf I could identify the users and level of usage by user

of the IEL I could more easily secure the budget dollars to pay for itrdquo

External Interviews (5)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (6)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (5)

Discounts on individual memberships is not a critical selling factor in a corporate partnership modelThe different sales models of the IEL between Europe and the US impact the customer experiencendash Agents vs salespersons who work for IEEE

External Interviews (6)

ldquoIEEE should see me as a valuable partner who can help them sell their product into the company not just a bank who is able to provide them with several thousands of dollarsrdquo (Europe)

ldquoI feel more like a customer than a partnerrdquo (Europe)

ldquoThere is nothing I would change about the relationship with IEEE IEEE worked with us to understand our needs They should carbon copy this approach with other organizationsrdquo (US)

Corporate Partners-Next Steps

Meeting with SPG to planhellipndash Partnership and pricing modelndash Impact structure

Development of a blueprint for Corporate Partnership MOUndash Draft for June 2005 Meeting Series

Continued discussionsnegotiations with corporations that showed interest in partnership

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Segment Initiative-First Steps

Objective identify how we can cooperate with non-IEEE groups and individuals who operate in our fields of interest

Fields of interest for 2005ndash Healthcare (instrumentation and IT) ndash Multimedia and entertainment

Started with IT professionals in Healthcarendash Worked closely with the Biotech Council and EMBS

First contact HIMSS (Healthcare Information and Management Systems Society) ndash 15000 members and 220 corporations

Tecker Consultants contracted to conduct focus groups at HIMSS annual convention

Segment Initiative-Next Steps

Analyze HIMSS focus group outcomesndash Is this the model we should follow

Conduct focus groups at the March 2005 meeting of the American College of Cardiologyndash 600 papers ldquoin commonrdquo

Expand effort to Multimedia and Entertainmentndash Work closely with the Broadcasting Technology

Society

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Country Initiative Titles amp Grades

Country Initiative the case for an outreach effort in Spainndash Initial analysis will be presented to MDC and

the TC

Membership titles and grade qualificationsndash Discussion of the new Graduate Student

Member grade will take place in meetings of RAB and MDC

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Web Usability ndash Design

Multiple interfaces confuse usersPoor navigability ndash Heavy use of BACK button in testing (avg 8)

Inconsistent link colorsUsers assume primary ldquofederatedrdquo SEARCH on home pageUsers expect ldquoGoogle-likerdquo SEARCHUsers gothellipndash Multiple SEARCH interfacesndash Searches not structured to usersrsquo priorities ndash Different routes to locate articlesndash Protracted search timesndash Frustratedmdashencountered dead ends gave up

PSPB Ad-hoc Web Advisory Group February 2005

Web Usability ndash Content

Passive vocabularyMarketing tone in textNon-informational graphicsExamplesndash Difficulty interpreting membership

criteriandash Misunderstood access authorizationsndash Exceedingly complex renewal process

Web Projects 2005-2006

Define primary tasks navigation sequences and interfacesDevelop standardsndash User interface identitybranding content

style and format physically disabled

Redesignre-architect IEEE Home PageDevelop new design page architecture templatesStandardize basic navigation for ieeeorg and other essential sub-sites

Web Projects II

Develop information amp navigation ldquoGatewaysrdquondash About IEEEndash Volunteers (customized ultimately

personalized)ndash Publicationsndash Conferencesndash Standardsndash Societiesndash Conference Organizersndash Careers

Web Projects III

Exploresupport e-commerce common ldquoshopping cartrdquo functionPerform clickstream analysis and data miningConduct usability testing of prototypesTrain content owners on ldquousable designrdquo and writing for the web

Web-Related Projects Underway

Major Xplore interface revision and Xplore functionalityUnified login ndashauthentication available on MyIEEE and soon will allow login to Xplore simultaneouslyIEEE Spectrum online redesignVolunteer Portal ndashconcept and preliminary plansHome page and sub-page graphic design conceptsClickstream analysis by volunteersstaffTAB content area revamp -concepts and planningBusiness Management Systems (BMS) project ndashvendorapplication selected -affects access to member financial data for possible Web display and accessMembership portalIEEEtv

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

IEEE Enabling Culture Principles

Member No 1 amp Customer FocusRespect for the Employee and VolunteerTeamworkLead by ExampleParticipatory ManagementAccountability amp Our Word is Our BondInnovation amp Continuous ImprovementOpen Honest Communication and Feedback

IEEE Mission and Vision

VISIONTo advance global prosperity by fostering technological innovation enabling members careers and promoting community world-wide

MISSIONThe IEEE promotes the engineering process of creating developing integrating sharing and applying knowledge about electro and information technologies and sciences for the benefit of humanity and the profession

RAB Strategic Goals

Ensure the value of membershipBe the Leader in Membership DirectionBe the leader in Volunteer DevelopmentBe at the forefront of CommunicationsMeet the Challenges of a large transnational organizationEmphasize delegation using the powers reserved concept

Region 2 Goals

Increase overall Region leadership presence Support the programs of our Sections and ChaptersDevelop stronger ties with industry and governmentNurture future IEEE leaders by focusing support to student branch GOLD and PACE activitiesRecognize and reward the efforts and accomplishments of our members

Missing Reports

Central Pennsylvaniandash Meeting Financial

Officer Reporting

Johnstownndash Financial Reporting

Philadelphiandash Officer Reporting

West Virginiandash Meeting Reports

Youngstownndash Officer Reporting

Sections have until

30 June 200530 June 2005 to submit

reporting in order to

qualify for a 2005 Section

Rebate

Inactive Or Under-ReportedName Subgroup 2001 2002 2003

BALTIMORE AES10 2 1 0

CLEVELAND

C16 0 0 0

IA34 0 0 1

PE31 2 2 1

COLUMBUS GOLD NA 2 0

LEHIGH VALLEY C16 0 0 0

PHILADELPHIA

ED15CPMT21 1 0 0

EM14SIT30 2 4 0

EMB18 2 0 0

EMC27 2 0 0

MAG33 2 0 0

PITTSBURGH EMB18 2 2 1

WASHINGTON R07 JT WANOVA 0 1 1

RAB Leadership Award

To recognize those individuals who have exhibited exemplary and substantive leadership of an extraordinary nature in implementing activities which support RAB goals and objectives at the local regional national andor international level

Neville Jacobs ndash Baltimore Sectionndash For significant contributions and leadership in

providing pre-college electrical engineering exposure to high school students through the Baltimore Section Robot Project Activities

RAB Achievement Award

To recognize individuals involved with RAB andor the Regional network for singular achievement in the development and completion of a project(s) or activity(ies) which are directed to the fulfillment of one or more of the goals and objectives of RAB Amarjeet Basra ndash Northern Virginia Sectionndash For outstanding contributions in promoting

IEEE to college and pre-college students within the IEEE Northern Virginia Section

RAB 2005 - Section Significant Anniversary Banner

To recognize a Section for outstanding longevity through continuity in member support and enthusiasmJohnstown Sectionndash 50 Years (established 14 April 1955)

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

Corporate Partners-A Baseline

What is the value of IEEE to corporationsndash How is IEEE perceived by corporationsndash What do they know (and not know) about IEEEndash Where is there potential for increased cooperation and

development of common programs

SPG contracted for interviewsndash Internal interviews completendash External interviews in-process (Feb 2005)

Outcomes reviewed Discussion of potential agreements startedndash Two Region 8 corporationsndash Opportunities developed during interviews

Internal Interviews (1)

Value propositions of IEEE membership to an individual is different than the value proposition of an IEEE relationship to a corporation

ndash ldquoCompanies are concerned with ROI brand reputation costs revenuehellip this stuff is not being measured by an employeersquos membership with IEEErdquo

Understanding of relationships between IEEE and corporations is inconsistent

ndash ldquoCompanies [who buy IEL] seem to already feel as though they have a formal relationship with IEEEErdquo

Internal Interviews (2)

Corporations view IEEE membership as a cost rather than an opportunity

ldquoThere is no immediate short range benefit for anybody in management area to have employees belong to IEEErdquo

IEEErsquos publications are viewed as too theoretical to the practitioner

ldquoA large portion of the IEEE intellectual property is driven by academics exceept for Standards Gearing IP more towards industry is something that corporate partners could help fosterrdquo

ldquoThe stuff that IEEE produces is not really that useful or it takes a lot of work to be usefulrdquo

Value

ldquoThe Standards Association gave a legitimacy to IEEE as an organization and was important to selling the IEEE Brand within our companyrdquo

ldquoIf you go to industry and you want to opena door you start speaking standardshellip because everyone uses standards and they cannot live without standardsrdquo

External Interviews (1)

Most cited areas of IEEE value (in order) to corporationsStrategic Valuendash Standardsndash IELPublicationsResearch

Operational Valuendash Professional Developmentndash Information ExchangeNetworking

External Interviews (2)

The whole of IEEE critical to the value proposition for a corporate partnerndash Offering a partnership to a corporation will

require an integrated strategy across relevant parts of IEEE

ndash IEEE does not typically communicate value to the people within corporations

ndash Companies are puzzled by IEEE structureldquoand lack of understanding of how different units can offer different services that are relevant to the corporationrsquos needrdquo

External Interviews (3)

Buy-in and understanding at a senior level of a corporation is critical to the acceptance and success of a corporate partnership

ndash ldquoCorporate relationships with IEEE should start with CEOs firstrdquo

External Interviews (4)

A corporate partnership program must distinguish itself from an individual membershipndash ldquoIEEE needs to make sure there is no reason for an

individual member to stop being a member relative to a corporate partnershiprdquo

The ability to track users and usage of products and services is important to a corporation as well as to IEEE1048698ndash ldquoIf I could identify the users and level of usage by user

of the IEL I could more easily secure the budget dollars to pay for itrdquo

External Interviews (5)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (6)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (5)

Discounts on individual memberships is not a critical selling factor in a corporate partnership modelThe different sales models of the IEL between Europe and the US impact the customer experiencendash Agents vs salespersons who work for IEEE

External Interviews (6)

ldquoIEEE should see me as a valuable partner who can help them sell their product into the company not just a bank who is able to provide them with several thousands of dollarsrdquo (Europe)

ldquoI feel more like a customer than a partnerrdquo (Europe)

ldquoThere is nothing I would change about the relationship with IEEE IEEE worked with us to understand our needs They should carbon copy this approach with other organizationsrdquo (US)

Corporate Partners-Next Steps

Meeting with SPG to planhellipndash Partnership and pricing modelndash Impact structure

Development of a blueprint for Corporate Partnership MOUndash Draft for June 2005 Meeting Series

Continued discussionsnegotiations with corporations that showed interest in partnership

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Segment Initiative-First Steps

Objective identify how we can cooperate with non-IEEE groups and individuals who operate in our fields of interest

Fields of interest for 2005ndash Healthcare (instrumentation and IT) ndash Multimedia and entertainment

Started with IT professionals in Healthcarendash Worked closely with the Biotech Council and EMBS

First contact HIMSS (Healthcare Information and Management Systems Society) ndash 15000 members and 220 corporations

Tecker Consultants contracted to conduct focus groups at HIMSS annual convention

Segment Initiative-Next Steps

Analyze HIMSS focus group outcomesndash Is this the model we should follow

Conduct focus groups at the March 2005 meeting of the American College of Cardiologyndash 600 papers ldquoin commonrdquo

Expand effort to Multimedia and Entertainmentndash Work closely with the Broadcasting Technology

Society

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Country Initiative Titles amp Grades

Country Initiative the case for an outreach effort in Spainndash Initial analysis will be presented to MDC and

the TC

Membership titles and grade qualificationsndash Discussion of the new Graduate Student

Member grade will take place in meetings of RAB and MDC

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Web Usability ndash Design

Multiple interfaces confuse usersPoor navigability ndash Heavy use of BACK button in testing (avg 8)

Inconsistent link colorsUsers assume primary ldquofederatedrdquo SEARCH on home pageUsers expect ldquoGoogle-likerdquo SEARCHUsers gothellipndash Multiple SEARCH interfacesndash Searches not structured to usersrsquo priorities ndash Different routes to locate articlesndash Protracted search timesndash Frustratedmdashencountered dead ends gave up

PSPB Ad-hoc Web Advisory Group February 2005

Web Usability ndash Content

Passive vocabularyMarketing tone in textNon-informational graphicsExamplesndash Difficulty interpreting membership

criteriandash Misunderstood access authorizationsndash Exceedingly complex renewal process

Web Projects 2005-2006

Define primary tasks navigation sequences and interfacesDevelop standardsndash User interface identitybranding content

style and format physically disabled

Redesignre-architect IEEE Home PageDevelop new design page architecture templatesStandardize basic navigation for ieeeorg and other essential sub-sites

Web Projects II

Develop information amp navigation ldquoGatewaysrdquondash About IEEEndash Volunteers (customized ultimately

personalized)ndash Publicationsndash Conferencesndash Standardsndash Societiesndash Conference Organizersndash Careers

Web Projects III

Exploresupport e-commerce common ldquoshopping cartrdquo functionPerform clickstream analysis and data miningConduct usability testing of prototypesTrain content owners on ldquousable designrdquo and writing for the web

Web-Related Projects Underway

Major Xplore interface revision and Xplore functionalityUnified login ndashauthentication available on MyIEEE and soon will allow login to Xplore simultaneouslyIEEE Spectrum online redesignVolunteer Portal ndashconcept and preliminary plansHome page and sub-page graphic design conceptsClickstream analysis by volunteersstaffTAB content area revamp -concepts and planningBusiness Management Systems (BMS) project ndashvendorapplication selected -affects access to member financial data for possible Web display and accessMembership portalIEEEtv

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

IEEE Enabling Culture Principles

Member No 1 amp Customer FocusRespect for the Employee and VolunteerTeamworkLead by ExampleParticipatory ManagementAccountability amp Our Word is Our BondInnovation amp Continuous ImprovementOpen Honest Communication and Feedback

IEEE Mission and Vision

VISIONTo advance global prosperity by fostering technological innovation enabling members careers and promoting community world-wide

MISSIONThe IEEE promotes the engineering process of creating developing integrating sharing and applying knowledge about electro and information technologies and sciences for the benefit of humanity and the profession

RAB Strategic Goals

Ensure the value of membershipBe the Leader in Membership DirectionBe the leader in Volunteer DevelopmentBe at the forefront of CommunicationsMeet the Challenges of a large transnational organizationEmphasize delegation using the powers reserved concept

Region 2 Goals

Increase overall Region leadership presence Support the programs of our Sections and ChaptersDevelop stronger ties with industry and governmentNurture future IEEE leaders by focusing support to student branch GOLD and PACE activitiesRecognize and reward the efforts and accomplishments of our members

Missing Reports

Central Pennsylvaniandash Meeting Financial

Officer Reporting

Johnstownndash Financial Reporting

Philadelphiandash Officer Reporting

West Virginiandash Meeting Reports

Youngstownndash Officer Reporting

Sections have until

30 June 200530 June 2005 to submit

reporting in order to

qualify for a 2005 Section

Rebate

Inactive Or Under-ReportedName Subgroup 2001 2002 2003

BALTIMORE AES10 2 1 0

CLEVELAND

C16 0 0 0

IA34 0 0 1

PE31 2 2 1

COLUMBUS GOLD NA 2 0

LEHIGH VALLEY C16 0 0 0

PHILADELPHIA

ED15CPMT21 1 0 0

EM14SIT30 2 4 0

EMB18 2 0 0

EMC27 2 0 0

MAG33 2 0 0

PITTSBURGH EMB18 2 2 1

WASHINGTON R07 JT WANOVA 0 1 1

RAB Leadership Award

To recognize those individuals who have exhibited exemplary and substantive leadership of an extraordinary nature in implementing activities which support RAB goals and objectives at the local regional national andor international level

Neville Jacobs ndash Baltimore Sectionndash For significant contributions and leadership in

providing pre-college electrical engineering exposure to high school students through the Baltimore Section Robot Project Activities

RAB Achievement Award

To recognize individuals involved with RAB andor the Regional network for singular achievement in the development and completion of a project(s) or activity(ies) which are directed to the fulfillment of one or more of the goals and objectives of RAB Amarjeet Basra ndash Northern Virginia Sectionndash For outstanding contributions in promoting

IEEE to college and pre-college students within the IEEE Northern Virginia Section

RAB 2005 - Section Significant Anniversary Banner

To recognize a Section for outstanding longevity through continuity in member support and enthusiasmJohnstown Sectionndash 50 Years (established 14 April 1955)

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

Internal Interviews (1)

Value propositions of IEEE membership to an individual is different than the value proposition of an IEEE relationship to a corporation

ndash ldquoCompanies are concerned with ROI brand reputation costs revenuehellip this stuff is not being measured by an employeersquos membership with IEEErdquo

Understanding of relationships between IEEE and corporations is inconsistent

ndash ldquoCompanies [who buy IEL] seem to already feel as though they have a formal relationship with IEEEErdquo

Internal Interviews (2)

Corporations view IEEE membership as a cost rather than an opportunity

ldquoThere is no immediate short range benefit for anybody in management area to have employees belong to IEEErdquo

IEEErsquos publications are viewed as too theoretical to the practitioner

ldquoA large portion of the IEEE intellectual property is driven by academics exceept for Standards Gearing IP more towards industry is something that corporate partners could help fosterrdquo

ldquoThe stuff that IEEE produces is not really that useful or it takes a lot of work to be usefulrdquo

Value

ldquoThe Standards Association gave a legitimacy to IEEE as an organization and was important to selling the IEEE Brand within our companyrdquo

ldquoIf you go to industry and you want to opena door you start speaking standardshellip because everyone uses standards and they cannot live without standardsrdquo

External Interviews (1)

Most cited areas of IEEE value (in order) to corporationsStrategic Valuendash Standardsndash IELPublicationsResearch

Operational Valuendash Professional Developmentndash Information ExchangeNetworking

External Interviews (2)

The whole of IEEE critical to the value proposition for a corporate partnerndash Offering a partnership to a corporation will

require an integrated strategy across relevant parts of IEEE

ndash IEEE does not typically communicate value to the people within corporations

ndash Companies are puzzled by IEEE structureldquoand lack of understanding of how different units can offer different services that are relevant to the corporationrsquos needrdquo

External Interviews (3)

Buy-in and understanding at a senior level of a corporation is critical to the acceptance and success of a corporate partnership

ndash ldquoCorporate relationships with IEEE should start with CEOs firstrdquo

External Interviews (4)

A corporate partnership program must distinguish itself from an individual membershipndash ldquoIEEE needs to make sure there is no reason for an

individual member to stop being a member relative to a corporate partnershiprdquo

The ability to track users and usage of products and services is important to a corporation as well as to IEEE1048698ndash ldquoIf I could identify the users and level of usage by user

of the IEL I could more easily secure the budget dollars to pay for itrdquo

External Interviews (5)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (6)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (5)

Discounts on individual memberships is not a critical selling factor in a corporate partnership modelThe different sales models of the IEL between Europe and the US impact the customer experiencendash Agents vs salespersons who work for IEEE

External Interviews (6)

ldquoIEEE should see me as a valuable partner who can help them sell their product into the company not just a bank who is able to provide them with several thousands of dollarsrdquo (Europe)

ldquoI feel more like a customer than a partnerrdquo (Europe)

ldquoThere is nothing I would change about the relationship with IEEE IEEE worked with us to understand our needs They should carbon copy this approach with other organizationsrdquo (US)

Corporate Partners-Next Steps

Meeting with SPG to planhellipndash Partnership and pricing modelndash Impact structure

Development of a blueprint for Corporate Partnership MOUndash Draft for June 2005 Meeting Series

Continued discussionsnegotiations with corporations that showed interest in partnership

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Segment Initiative-First Steps

Objective identify how we can cooperate with non-IEEE groups and individuals who operate in our fields of interest

Fields of interest for 2005ndash Healthcare (instrumentation and IT) ndash Multimedia and entertainment

Started with IT professionals in Healthcarendash Worked closely with the Biotech Council and EMBS

First contact HIMSS (Healthcare Information and Management Systems Society) ndash 15000 members and 220 corporations

Tecker Consultants contracted to conduct focus groups at HIMSS annual convention

Segment Initiative-Next Steps

Analyze HIMSS focus group outcomesndash Is this the model we should follow

Conduct focus groups at the March 2005 meeting of the American College of Cardiologyndash 600 papers ldquoin commonrdquo

Expand effort to Multimedia and Entertainmentndash Work closely with the Broadcasting Technology

Society

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Country Initiative Titles amp Grades

Country Initiative the case for an outreach effort in Spainndash Initial analysis will be presented to MDC and

the TC

Membership titles and grade qualificationsndash Discussion of the new Graduate Student

Member grade will take place in meetings of RAB and MDC

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Web Usability ndash Design

Multiple interfaces confuse usersPoor navigability ndash Heavy use of BACK button in testing (avg 8)

Inconsistent link colorsUsers assume primary ldquofederatedrdquo SEARCH on home pageUsers expect ldquoGoogle-likerdquo SEARCHUsers gothellipndash Multiple SEARCH interfacesndash Searches not structured to usersrsquo priorities ndash Different routes to locate articlesndash Protracted search timesndash Frustratedmdashencountered dead ends gave up

PSPB Ad-hoc Web Advisory Group February 2005

Web Usability ndash Content

Passive vocabularyMarketing tone in textNon-informational graphicsExamplesndash Difficulty interpreting membership

criteriandash Misunderstood access authorizationsndash Exceedingly complex renewal process

Web Projects 2005-2006

Define primary tasks navigation sequences and interfacesDevelop standardsndash User interface identitybranding content

style and format physically disabled

Redesignre-architect IEEE Home PageDevelop new design page architecture templatesStandardize basic navigation for ieeeorg and other essential sub-sites

Web Projects II

Develop information amp navigation ldquoGatewaysrdquondash About IEEEndash Volunteers (customized ultimately

personalized)ndash Publicationsndash Conferencesndash Standardsndash Societiesndash Conference Organizersndash Careers

Web Projects III

Exploresupport e-commerce common ldquoshopping cartrdquo functionPerform clickstream analysis and data miningConduct usability testing of prototypesTrain content owners on ldquousable designrdquo and writing for the web

Web-Related Projects Underway

Major Xplore interface revision and Xplore functionalityUnified login ndashauthentication available on MyIEEE and soon will allow login to Xplore simultaneouslyIEEE Spectrum online redesignVolunteer Portal ndashconcept and preliminary plansHome page and sub-page graphic design conceptsClickstream analysis by volunteersstaffTAB content area revamp -concepts and planningBusiness Management Systems (BMS) project ndashvendorapplication selected -affects access to member financial data for possible Web display and accessMembership portalIEEEtv

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

IEEE Enabling Culture Principles

Member No 1 amp Customer FocusRespect for the Employee and VolunteerTeamworkLead by ExampleParticipatory ManagementAccountability amp Our Word is Our BondInnovation amp Continuous ImprovementOpen Honest Communication and Feedback

IEEE Mission and Vision

VISIONTo advance global prosperity by fostering technological innovation enabling members careers and promoting community world-wide

MISSIONThe IEEE promotes the engineering process of creating developing integrating sharing and applying knowledge about electro and information technologies and sciences for the benefit of humanity and the profession

RAB Strategic Goals

Ensure the value of membershipBe the Leader in Membership DirectionBe the leader in Volunteer DevelopmentBe at the forefront of CommunicationsMeet the Challenges of a large transnational organizationEmphasize delegation using the powers reserved concept

Region 2 Goals

Increase overall Region leadership presence Support the programs of our Sections and ChaptersDevelop stronger ties with industry and governmentNurture future IEEE leaders by focusing support to student branch GOLD and PACE activitiesRecognize and reward the efforts and accomplishments of our members

Missing Reports

Central Pennsylvaniandash Meeting Financial

Officer Reporting

Johnstownndash Financial Reporting

Philadelphiandash Officer Reporting

West Virginiandash Meeting Reports

Youngstownndash Officer Reporting

Sections have until

30 June 200530 June 2005 to submit

reporting in order to

qualify for a 2005 Section

Rebate

Inactive Or Under-ReportedName Subgroup 2001 2002 2003

BALTIMORE AES10 2 1 0

CLEVELAND

C16 0 0 0

IA34 0 0 1

PE31 2 2 1

COLUMBUS GOLD NA 2 0

LEHIGH VALLEY C16 0 0 0

PHILADELPHIA

ED15CPMT21 1 0 0

EM14SIT30 2 4 0

EMB18 2 0 0

EMC27 2 0 0

MAG33 2 0 0

PITTSBURGH EMB18 2 2 1

WASHINGTON R07 JT WANOVA 0 1 1

RAB Leadership Award

To recognize those individuals who have exhibited exemplary and substantive leadership of an extraordinary nature in implementing activities which support RAB goals and objectives at the local regional national andor international level

Neville Jacobs ndash Baltimore Sectionndash For significant contributions and leadership in

providing pre-college electrical engineering exposure to high school students through the Baltimore Section Robot Project Activities

RAB Achievement Award

To recognize individuals involved with RAB andor the Regional network for singular achievement in the development and completion of a project(s) or activity(ies) which are directed to the fulfillment of one or more of the goals and objectives of RAB Amarjeet Basra ndash Northern Virginia Sectionndash For outstanding contributions in promoting

IEEE to college and pre-college students within the IEEE Northern Virginia Section

RAB 2005 - Section Significant Anniversary Banner

To recognize a Section for outstanding longevity through continuity in member support and enthusiasmJohnstown Sectionndash 50 Years (established 14 April 1955)

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

Internal Interviews (2)

Corporations view IEEE membership as a cost rather than an opportunity

ldquoThere is no immediate short range benefit for anybody in management area to have employees belong to IEEErdquo

IEEErsquos publications are viewed as too theoretical to the practitioner

ldquoA large portion of the IEEE intellectual property is driven by academics exceept for Standards Gearing IP more towards industry is something that corporate partners could help fosterrdquo

ldquoThe stuff that IEEE produces is not really that useful or it takes a lot of work to be usefulrdquo

Value

ldquoThe Standards Association gave a legitimacy to IEEE as an organization and was important to selling the IEEE Brand within our companyrdquo

ldquoIf you go to industry and you want to opena door you start speaking standardshellip because everyone uses standards and they cannot live without standardsrdquo

External Interviews (1)

Most cited areas of IEEE value (in order) to corporationsStrategic Valuendash Standardsndash IELPublicationsResearch

Operational Valuendash Professional Developmentndash Information ExchangeNetworking

External Interviews (2)

The whole of IEEE critical to the value proposition for a corporate partnerndash Offering a partnership to a corporation will

require an integrated strategy across relevant parts of IEEE

ndash IEEE does not typically communicate value to the people within corporations

ndash Companies are puzzled by IEEE structureldquoand lack of understanding of how different units can offer different services that are relevant to the corporationrsquos needrdquo

External Interviews (3)

Buy-in and understanding at a senior level of a corporation is critical to the acceptance and success of a corporate partnership

ndash ldquoCorporate relationships with IEEE should start with CEOs firstrdquo

External Interviews (4)

A corporate partnership program must distinguish itself from an individual membershipndash ldquoIEEE needs to make sure there is no reason for an

individual member to stop being a member relative to a corporate partnershiprdquo

The ability to track users and usage of products and services is important to a corporation as well as to IEEE1048698ndash ldquoIf I could identify the users and level of usage by user

of the IEL I could more easily secure the budget dollars to pay for itrdquo

External Interviews (5)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (6)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (5)

Discounts on individual memberships is not a critical selling factor in a corporate partnership modelThe different sales models of the IEL between Europe and the US impact the customer experiencendash Agents vs salespersons who work for IEEE

External Interviews (6)

ldquoIEEE should see me as a valuable partner who can help them sell their product into the company not just a bank who is able to provide them with several thousands of dollarsrdquo (Europe)

ldquoI feel more like a customer than a partnerrdquo (Europe)

ldquoThere is nothing I would change about the relationship with IEEE IEEE worked with us to understand our needs They should carbon copy this approach with other organizationsrdquo (US)

Corporate Partners-Next Steps

Meeting with SPG to planhellipndash Partnership and pricing modelndash Impact structure

Development of a blueprint for Corporate Partnership MOUndash Draft for June 2005 Meeting Series

Continued discussionsnegotiations with corporations that showed interest in partnership

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Segment Initiative-First Steps

Objective identify how we can cooperate with non-IEEE groups and individuals who operate in our fields of interest

Fields of interest for 2005ndash Healthcare (instrumentation and IT) ndash Multimedia and entertainment

Started with IT professionals in Healthcarendash Worked closely with the Biotech Council and EMBS

First contact HIMSS (Healthcare Information and Management Systems Society) ndash 15000 members and 220 corporations

Tecker Consultants contracted to conduct focus groups at HIMSS annual convention

Segment Initiative-Next Steps

Analyze HIMSS focus group outcomesndash Is this the model we should follow

Conduct focus groups at the March 2005 meeting of the American College of Cardiologyndash 600 papers ldquoin commonrdquo

Expand effort to Multimedia and Entertainmentndash Work closely with the Broadcasting Technology

Society

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Country Initiative Titles amp Grades

Country Initiative the case for an outreach effort in Spainndash Initial analysis will be presented to MDC and

the TC

Membership titles and grade qualificationsndash Discussion of the new Graduate Student

Member grade will take place in meetings of RAB and MDC

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Web Usability ndash Design

Multiple interfaces confuse usersPoor navigability ndash Heavy use of BACK button in testing (avg 8)

Inconsistent link colorsUsers assume primary ldquofederatedrdquo SEARCH on home pageUsers expect ldquoGoogle-likerdquo SEARCHUsers gothellipndash Multiple SEARCH interfacesndash Searches not structured to usersrsquo priorities ndash Different routes to locate articlesndash Protracted search timesndash Frustratedmdashencountered dead ends gave up

PSPB Ad-hoc Web Advisory Group February 2005

Web Usability ndash Content

Passive vocabularyMarketing tone in textNon-informational graphicsExamplesndash Difficulty interpreting membership

criteriandash Misunderstood access authorizationsndash Exceedingly complex renewal process

Web Projects 2005-2006

Define primary tasks navigation sequences and interfacesDevelop standardsndash User interface identitybranding content

style and format physically disabled

Redesignre-architect IEEE Home PageDevelop new design page architecture templatesStandardize basic navigation for ieeeorg and other essential sub-sites

Web Projects II

Develop information amp navigation ldquoGatewaysrdquondash About IEEEndash Volunteers (customized ultimately

personalized)ndash Publicationsndash Conferencesndash Standardsndash Societiesndash Conference Organizersndash Careers

Web Projects III

Exploresupport e-commerce common ldquoshopping cartrdquo functionPerform clickstream analysis and data miningConduct usability testing of prototypesTrain content owners on ldquousable designrdquo and writing for the web

Web-Related Projects Underway

Major Xplore interface revision and Xplore functionalityUnified login ndashauthentication available on MyIEEE and soon will allow login to Xplore simultaneouslyIEEE Spectrum online redesignVolunteer Portal ndashconcept and preliminary plansHome page and sub-page graphic design conceptsClickstream analysis by volunteersstaffTAB content area revamp -concepts and planningBusiness Management Systems (BMS) project ndashvendorapplication selected -affects access to member financial data for possible Web display and accessMembership portalIEEEtv

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

IEEE Enabling Culture Principles

Member No 1 amp Customer FocusRespect for the Employee and VolunteerTeamworkLead by ExampleParticipatory ManagementAccountability amp Our Word is Our BondInnovation amp Continuous ImprovementOpen Honest Communication and Feedback

IEEE Mission and Vision

VISIONTo advance global prosperity by fostering technological innovation enabling members careers and promoting community world-wide

MISSIONThe IEEE promotes the engineering process of creating developing integrating sharing and applying knowledge about electro and information technologies and sciences for the benefit of humanity and the profession

RAB Strategic Goals

Ensure the value of membershipBe the Leader in Membership DirectionBe the leader in Volunteer DevelopmentBe at the forefront of CommunicationsMeet the Challenges of a large transnational organizationEmphasize delegation using the powers reserved concept

Region 2 Goals

Increase overall Region leadership presence Support the programs of our Sections and ChaptersDevelop stronger ties with industry and governmentNurture future IEEE leaders by focusing support to student branch GOLD and PACE activitiesRecognize and reward the efforts and accomplishments of our members

Missing Reports

Central Pennsylvaniandash Meeting Financial

Officer Reporting

Johnstownndash Financial Reporting

Philadelphiandash Officer Reporting

West Virginiandash Meeting Reports

Youngstownndash Officer Reporting

Sections have until

30 June 200530 June 2005 to submit

reporting in order to

qualify for a 2005 Section

Rebate

Inactive Or Under-ReportedName Subgroup 2001 2002 2003

BALTIMORE AES10 2 1 0

CLEVELAND

C16 0 0 0

IA34 0 0 1

PE31 2 2 1

COLUMBUS GOLD NA 2 0

LEHIGH VALLEY C16 0 0 0

PHILADELPHIA

ED15CPMT21 1 0 0

EM14SIT30 2 4 0

EMB18 2 0 0

EMC27 2 0 0

MAG33 2 0 0

PITTSBURGH EMB18 2 2 1

WASHINGTON R07 JT WANOVA 0 1 1

RAB Leadership Award

To recognize those individuals who have exhibited exemplary and substantive leadership of an extraordinary nature in implementing activities which support RAB goals and objectives at the local regional national andor international level

Neville Jacobs ndash Baltimore Sectionndash For significant contributions and leadership in

providing pre-college electrical engineering exposure to high school students through the Baltimore Section Robot Project Activities

RAB Achievement Award

To recognize individuals involved with RAB andor the Regional network for singular achievement in the development and completion of a project(s) or activity(ies) which are directed to the fulfillment of one or more of the goals and objectives of RAB Amarjeet Basra ndash Northern Virginia Sectionndash For outstanding contributions in promoting

IEEE to college and pre-college students within the IEEE Northern Virginia Section

RAB 2005 - Section Significant Anniversary Banner

To recognize a Section for outstanding longevity through continuity in member support and enthusiasmJohnstown Sectionndash 50 Years (established 14 April 1955)

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

Value

ldquoThe Standards Association gave a legitimacy to IEEE as an organization and was important to selling the IEEE Brand within our companyrdquo

ldquoIf you go to industry and you want to opena door you start speaking standardshellip because everyone uses standards and they cannot live without standardsrdquo

External Interviews (1)

Most cited areas of IEEE value (in order) to corporationsStrategic Valuendash Standardsndash IELPublicationsResearch

Operational Valuendash Professional Developmentndash Information ExchangeNetworking

External Interviews (2)

The whole of IEEE critical to the value proposition for a corporate partnerndash Offering a partnership to a corporation will

require an integrated strategy across relevant parts of IEEE

ndash IEEE does not typically communicate value to the people within corporations

ndash Companies are puzzled by IEEE structureldquoand lack of understanding of how different units can offer different services that are relevant to the corporationrsquos needrdquo

External Interviews (3)

Buy-in and understanding at a senior level of a corporation is critical to the acceptance and success of a corporate partnership

ndash ldquoCorporate relationships with IEEE should start with CEOs firstrdquo

External Interviews (4)

A corporate partnership program must distinguish itself from an individual membershipndash ldquoIEEE needs to make sure there is no reason for an

individual member to stop being a member relative to a corporate partnershiprdquo

The ability to track users and usage of products and services is important to a corporation as well as to IEEE1048698ndash ldquoIf I could identify the users and level of usage by user

of the IEL I could more easily secure the budget dollars to pay for itrdquo

External Interviews (5)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (6)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (5)

Discounts on individual memberships is not a critical selling factor in a corporate partnership modelThe different sales models of the IEL between Europe and the US impact the customer experiencendash Agents vs salespersons who work for IEEE

External Interviews (6)

ldquoIEEE should see me as a valuable partner who can help them sell their product into the company not just a bank who is able to provide them with several thousands of dollarsrdquo (Europe)

ldquoI feel more like a customer than a partnerrdquo (Europe)

ldquoThere is nothing I would change about the relationship with IEEE IEEE worked with us to understand our needs They should carbon copy this approach with other organizationsrdquo (US)

Corporate Partners-Next Steps

Meeting with SPG to planhellipndash Partnership and pricing modelndash Impact structure

Development of a blueprint for Corporate Partnership MOUndash Draft for June 2005 Meeting Series

Continued discussionsnegotiations with corporations that showed interest in partnership

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Segment Initiative-First Steps

Objective identify how we can cooperate with non-IEEE groups and individuals who operate in our fields of interest

Fields of interest for 2005ndash Healthcare (instrumentation and IT) ndash Multimedia and entertainment

Started with IT professionals in Healthcarendash Worked closely with the Biotech Council and EMBS

First contact HIMSS (Healthcare Information and Management Systems Society) ndash 15000 members and 220 corporations

Tecker Consultants contracted to conduct focus groups at HIMSS annual convention

Segment Initiative-Next Steps

Analyze HIMSS focus group outcomesndash Is this the model we should follow

Conduct focus groups at the March 2005 meeting of the American College of Cardiologyndash 600 papers ldquoin commonrdquo

Expand effort to Multimedia and Entertainmentndash Work closely with the Broadcasting Technology

Society

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Country Initiative Titles amp Grades

Country Initiative the case for an outreach effort in Spainndash Initial analysis will be presented to MDC and

the TC

Membership titles and grade qualificationsndash Discussion of the new Graduate Student

Member grade will take place in meetings of RAB and MDC

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Web Usability ndash Design

Multiple interfaces confuse usersPoor navigability ndash Heavy use of BACK button in testing (avg 8)

Inconsistent link colorsUsers assume primary ldquofederatedrdquo SEARCH on home pageUsers expect ldquoGoogle-likerdquo SEARCHUsers gothellipndash Multiple SEARCH interfacesndash Searches not structured to usersrsquo priorities ndash Different routes to locate articlesndash Protracted search timesndash Frustratedmdashencountered dead ends gave up

PSPB Ad-hoc Web Advisory Group February 2005

Web Usability ndash Content

Passive vocabularyMarketing tone in textNon-informational graphicsExamplesndash Difficulty interpreting membership

criteriandash Misunderstood access authorizationsndash Exceedingly complex renewal process

Web Projects 2005-2006

Define primary tasks navigation sequences and interfacesDevelop standardsndash User interface identitybranding content

style and format physically disabled

Redesignre-architect IEEE Home PageDevelop new design page architecture templatesStandardize basic navigation for ieeeorg and other essential sub-sites

Web Projects II

Develop information amp navigation ldquoGatewaysrdquondash About IEEEndash Volunteers (customized ultimately

personalized)ndash Publicationsndash Conferencesndash Standardsndash Societiesndash Conference Organizersndash Careers

Web Projects III

Exploresupport e-commerce common ldquoshopping cartrdquo functionPerform clickstream analysis and data miningConduct usability testing of prototypesTrain content owners on ldquousable designrdquo and writing for the web

Web-Related Projects Underway

Major Xplore interface revision and Xplore functionalityUnified login ndashauthentication available on MyIEEE and soon will allow login to Xplore simultaneouslyIEEE Spectrum online redesignVolunteer Portal ndashconcept and preliminary plansHome page and sub-page graphic design conceptsClickstream analysis by volunteersstaffTAB content area revamp -concepts and planningBusiness Management Systems (BMS) project ndashvendorapplication selected -affects access to member financial data for possible Web display and accessMembership portalIEEEtv

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

IEEE Enabling Culture Principles

Member No 1 amp Customer FocusRespect for the Employee and VolunteerTeamworkLead by ExampleParticipatory ManagementAccountability amp Our Word is Our BondInnovation amp Continuous ImprovementOpen Honest Communication and Feedback

IEEE Mission and Vision

VISIONTo advance global prosperity by fostering technological innovation enabling members careers and promoting community world-wide

MISSIONThe IEEE promotes the engineering process of creating developing integrating sharing and applying knowledge about electro and information technologies and sciences for the benefit of humanity and the profession

RAB Strategic Goals

Ensure the value of membershipBe the Leader in Membership DirectionBe the leader in Volunteer DevelopmentBe at the forefront of CommunicationsMeet the Challenges of a large transnational organizationEmphasize delegation using the powers reserved concept

Region 2 Goals

Increase overall Region leadership presence Support the programs of our Sections and ChaptersDevelop stronger ties with industry and governmentNurture future IEEE leaders by focusing support to student branch GOLD and PACE activitiesRecognize and reward the efforts and accomplishments of our members

Missing Reports

Central Pennsylvaniandash Meeting Financial

Officer Reporting

Johnstownndash Financial Reporting

Philadelphiandash Officer Reporting

West Virginiandash Meeting Reports

Youngstownndash Officer Reporting

Sections have until

30 June 200530 June 2005 to submit

reporting in order to

qualify for a 2005 Section

Rebate

Inactive Or Under-ReportedName Subgroup 2001 2002 2003

BALTIMORE AES10 2 1 0

CLEVELAND

C16 0 0 0

IA34 0 0 1

PE31 2 2 1

COLUMBUS GOLD NA 2 0

LEHIGH VALLEY C16 0 0 0

PHILADELPHIA

ED15CPMT21 1 0 0

EM14SIT30 2 4 0

EMB18 2 0 0

EMC27 2 0 0

MAG33 2 0 0

PITTSBURGH EMB18 2 2 1

WASHINGTON R07 JT WANOVA 0 1 1

RAB Leadership Award

To recognize those individuals who have exhibited exemplary and substantive leadership of an extraordinary nature in implementing activities which support RAB goals and objectives at the local regional national andor international level

Neville Jacobs ndash Baltimore Sectionndash For significant contributions and leadership in

providing pre-college electrical engineering exposure to high school students through the Baltimore Section Robot Project Activities

RAB Achievement Award

To recognize individuals involved with RAB andor the Regional network for singular achievement in the development and completion of a project(s) or activity(ies) which are directed to the fulfillment of one or more of the goals and objectives of RAB Amarjeet Basra ndash Northern Virginia Sectionndash For outstanding contributions in promoting

IEEE to college and pre-college students within the IEEE Northern Virginia Section

RAB 2005 - Section Significant Anniversary Banner

To recognize a Section for outstanding longevity through continuity in member support and enthusiasmJohnstown Sectionndash 50 Years (established 14 April 1955)

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

External Interviews (1)

Most cited areas of IEEE value (in order) to corporationsStrategic Valuendash Standardsndash IELPublicationsResearch

Operational Valuendash Professional Developmentndash Information ExchangeNetworking

External Interviews (2)

The whole of IEEE critical to the value proposition for a corporate partnerndash Offering a partnership to a corporation will

require an integrated strategy across relevant parts of IEEE

ndash IEEE does not typically communicate value to the people within corporations

ndash Companies are puzzled by IEEE structureldquoand lack of understanding of how different units can offer different services that are relevant to the corporationrsquos needrdquo

External Interviews (3)

Buy-in and understanding at a senior level of a corporation is critical to the acceptance and success of a corporate partnership

ndash ldquoCorporate relationships with IEEE should start with CEOs firstrdquo

External Interviews (4)

A corporate partnership program must distinguish itself from an individual membershipndash ldquoIEEE needs to make sure there is no reason for an

individual member to stop being a member relative to a corporate partnershiprdquo

The ability to track users and usage of products and services is important to a corporation as well as to IEEE1048698ndash ldquoIf I could identify the users and level of usage by user

of the IEL I could more easily secure the budget dollars to pay for itrdquo

External Interviews (5)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (6)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (5)

Discounts on individual memberships is not a critical selling factor in a corporate partnership modelThe different sales models of the IEL between Europe and the US impact the customer experiencendash Agents vs salespersons who work for IEEE

External Interviews (6)

ldquoIEEE should see me as a valuable partner who can help them sell their product into the company not just a bank who is able to provide them with several thousands of dollarsrdquo (Europe)

ldquoI feel more like a customer than a partnerrdquo (Europe)

ldquoThere is nothing I would change about the relationship with IEEE IEEE worked with us to understand our needs They should carbon copy this approach with other organizationsrdquo (US)

Corporate Partners-Next Steps

Meeting with SPG to planhellipndash Partnership and pricing modelndash Impact structure

Development of a blueprint for Corporate Partnership MOUndash Draft for June 2005 Meeting Series

Continued discussionsnegotiations with corporations that showed interest in partnership

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Segment Initiative-First Steps

Objective identify how we can cooperate with non-IEEE groups and individuals who operate in our fields of interest

Fields of interest for 2005ndash Healthcare (instrumentation and IT) ndash Multimedia and entertainment

Started with IT professionals in Healthcarendash Worked closely with the Biotech Council and EMBS

First contact HIMSS (Healthcare Information and Management Systems Society) ndash 15000 members and 220 corporations

Tecker Consultants contracted to conduct focus groups at HIMSS annual convention

Segment Initiative-Next Steps

Analyze HIMSS focus group outcomesndash Is this the model we should follow

Conduct focus groups at the March 2005 meeting of the American College of Cardiologyndash 600 papers ldquoin commonrdquo

Expand effort to Multimedia and Entertainmentndash Work closely with the Broadcasting Technology

Society

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Country Initiative Titles amp Grades

Country Initiative the case for an outreach effort in Spainndash Initial analysis will be presented to MDC and

the TC

Membership titles and grade qualificationsndash Discussion of the new Graduate Student

Member grade will take place in meetings of RAB and MDC

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Web Usability ndash Design

Multiple interfaces confuse usersPoor navigability ndash Heavy use of BACK button in testing (avg 8)

Inconsistent link colorsUsers assume primary ldquofederatedrdquo SEARCH on home pageUsers expect ldquoGoogle-likerdquo SEARCHUsers gothellipndash Multiple SEARCH interfacesndash Searches not structured to usersrsquo priorities ndash Different routes to locate articlesndash Protracted search timesndash Frustratedmdashencountered dead ends gave up

PSPB Ad-hoc Web Advisory Group February 2005

Web Usability ndash Content

Passive vocabularyMarketing tone in textNon-informational graphicsExamplesndash Difficulty interpreting membership

criteriandash Misunderstood access authorizationsndash Exceedingly complex renewal process

Web Projects 2005-2006

Define primary tasks navigation sequences and interfacesDevelop standardsndash User interface identitybranding content

style and format physically disabled

Redesignre-architect IEEE Home PageDevelop new design page architecture templatesStandardize basic navigation for ieeeorg and other essential sub-sites

Web Projects II

Develop information amp navigation ldquoGatewaysrdquondash About IEEEndash Volunteers (customized ultimately

personalized)ndash Publicationsndash Conferencesndash Standardsndash Societiesndash Conference Organizersndash Careers

Web Projects III

Exploresupport e-commerce common ldquoshopping cartrdquo functionPerform clickstream analysis and data miningConduct usability testing of prototypesTrain content owners on ldquousable designrdquo and writing for the web

Web-Related Projects Underway

Major Xplore interface revision and Xplore functionalityUnified login ndashauthentication available on MyIEEE and soon will allow login to Xplore simultaneouslyIEEE Spectrum online redesignVolunteer Portal ndashconcept and preliminary plansHome page and sub-page graphic design conceptsClickstream analysis by volunteersstaffTAB content area revamp -concepts and planningBusiness Management Systems (BMS) project ndashvendorapplication selected -affects access to member financial data for possible Web display and accessMembership portalIEEEtv

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

IEEE Enabling Culture Principles

Member No 1 amp Customer FocusRespect for the Employee and VolunteerTeamworkLead by ExampleParticipatory ManagementAccountability amp Our Word is Our BondInnovation amp Continuous ImprovementOpen Honest Communication and Feedback

IEEE Mission and Vision

VISIONTo advance global prosperity by fostering technological innovation enabling members careers and promoting community world-wide

MISSIONThe IEEE promotes the engineering process of creating developing integrating sharing and applying knowledge about electro and information technologies and sciences for the benefit of humanity and the profession

RAB Strategic Goals

Ensure the value of membershipBe the Leader in Membership DirectionBe the leader in Volunteer DevelopmentBe at the forefront of CommunicationsMeet the Challenges of a large transnational organizationEmphasize delegation using the powers reserved concept

Region 2 Goals

Increase overall Region leadership presence Support the programs of our Sections and ChaptersDevelop stronger ties with industry and governmentNurture future IEEE leaders by focusing support to student branch GOLD and PACE activitiesRecognize and reward the efforts and accomplishments of our members

Missing Reports

Central Pennsylvaniandash Meeting Financial

Officer Reporting

Johnstownndash Financial Reporting

Philadelphiandash Officer Reporting

West Virginiandash Meeting Reports

Youngstownndash Officer Reporting

Sections have until

30 June 200530 June 2005 to submit

reporting in order to

qualify for a 2005 Section

Rebate

Inactive Or Under-ReportedName Subgroup 2001 2002 2003

BALTIMORE AES10 2 1 0

CLEVELAND

C16 0 0 0

IA34 0 0 1

PE31 2 2 1

COLUMBUS GOLD NA 2 0

LEHIGH VALLEY C16 0 0 0

PHILADELPHIA

ED15CPMT21 1 0 0

EM14SIT30 2 4 0

EMB18 2 0 0

EMC27 2 0 0

MAG33 2 0 0

PITTSBURGH EMB18 2 2 1

WASHINGTON R07 JT WANOVA 0 1 1

RAB Leadership Award

To recognize those individuals who have exhibited exemplary and substantive leadership of an extraordinary nature in implementing activities which support RAB goals and objectives at the local regional national andor international level

Neville Jacobs ndash Baltimore Sectionndash For significant contributions and leadership in

providing pre-college electrical engineering exposure to high school students through the Baltimore Section Robot Project Activities

RAB Achievement Award

To recognize individuals involved with RAB andor the Regional network for singular achievement in the development and completion of a project(s) or activity(ies) which are directed to the fulfillment of one or more of the goals and objectives of RAB Amarjeet Basra ndash Northern Virginia Sectionndash For outstanding contributions in promoting

IEEE to college and pre-college students within the IEEE Northern Virginia Section

RAB 2005 - Section Significant Anniversary Banner

To recognize a Section for outstanding longevity through continuity in member support and enthusiasmJohnstown Sectionndash 50 Years (established 14 April 1955)

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

External Interviews (2)

The whole of IEEE critical to the value proposition for a corporate partnerndash Offering a partnership to a corporation will

require an integrated strategy across relevant parts of IEEE

ndash IEEE does not typically communicate value to the people within corporations

ndash Companies are puzzled by IEEE structureldquoand lack of understanding of how different units can offer different services that are relevant to the corporationrsquos needrdquo

External Interviews (3)

Buy-in and understanding at a senior level of a corporation is critical to the acceptance and success of a corporate partnership

ndash ldquoCorporate relationships with IEEE should start with CEOs firstrdquo

External Interviews (4)

A corporate partnership program must distinguish itself from an individual membershipndash ldquoIEEE needs to make sure there is no reason for an

individual member to stop being a member relative to a corporate partnershiprdquo

The ability to track users and usage of products and services is important to a corporation as well as to IEEE1048698ndash ldquoIf I could identify the users and level of usage by user

of the IEL I could more easily secure the budget dollars to pay for itrdquo

External Interviews (5)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (6)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (5)

Discounts on individual memberships is not a critical selling factor in a corporate partnership modelThe different sales models of the IEL between Europe and the US impact the customer experiencendash Agents vs salespersons who work for IEEE

External Interviews (6)

ldquoIEEE should see me as a valuable partner who can help them sell their product into the company not just a bank who is able to provide them with several thousands of dollarsrdquo (Europe)

ldquoI feel more like a customer than a partnerrdquo (Europe)

ldquoThere is nothing I would change about the relationship with IEEE IEEE worked with us to understand our needs They should carbon copy this approach with other organizationsrdquo (US)

Corporate Partners-Next Steps

Meeting with SPG to planhellipndash Partnership and pricing modelndash Impact structure

Development of a blueprint for Corporate Partnership MOUndash Draft for June 2005 Meeting Series

Continued discussionsnegotiations with corporations that showed interest in partnership

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Segment Initiative-First Steps

Objective identify how we can cooperate with non-IEEE groups and individuals who operate in our fields of interest

Fields of interest for 2005ndash Healthcare (instrumentation and IT) ndash Multimedia and entertainment

Started with IT professionals in Healthcarendash Worked closely with the Biotech Council and EMBS

First contact HIMSS (Healthcare Information and Management Systems Society) ndash 15000 members and 220 corporations

Tecker Consultants contracted to conduct focus groups at HIMSS annual convention

Segment Initiative-Next Steps

Analyze HIMSS focus group outcomesndash Is this the model we should follow

Conduct focus groups at the March 2005 meeting of the American College of Cardiologyndash 600 papers ldquoin commonrdquo

Expand effort to Multimedia and Entertainmentndash Work closely with the Broadcasting Technology

Society

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Country Initiative Titles amp Grades

Country Initiative the case for an outreach effort in Spainndash Initial analysis will be presented to MDC and

the TC

Membership titles and grade qualificationsndash Discussion of the new Graduate Student

Member grade will take place in meetings of RAB and MDC

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Web Usability ndash Design

Multiple interfaces confuse usersPoor navigability ndash Heavy use of BACK button in testing (avg 8)

Inconsistent link colorsUsers assume primary ldquofederatedrdquo SEARCH on home pageUsers expect ldquoGoogle-likerdquo SEARCHUsers gothellipndash Multiple SEARCH interfacesndash Searches not structured to usersrsquo priorities ndash Different routes to locate articlesndash Protracted search timesndash Frustratedmdashencountered dead ends gave up

PSPB Ad-hoc Web Advisory Group February 2005

Web Usability ndash Content

Passive vocabularyMarketing tone in textNon-informational graphicsExamplesndash Difficulty interpreting membership

criteriandash Misunderstood access authorizationsndash Exceedingly complex renewal process

Web Projects 2005-2006

Define primary tasks navigation sequences and interfacesDevelop standardsndash User interface identitybranding content

style and format physically disabled

Redesignre-architect IEEE Home PageDevelop new design page architecture templatesStandardize basic navigation for ieeeorg and other essential sub-sites

Web Projects II

Develop information amp navigation ldquoGatewaysrdquondash About IEEEndash Volunteers (customized ultimately

personalized)ndash Publicationsndash Conferencesndash Standardsndash Societiesndash Conference Organizersndash Careers

Web Projects III

Exploresupport e-commerce common ldquoshopping cartrdquo functionPerform clickstream analysis and data miningConduct usability testing of prototypesTrain content owners on ldquousable designrdquo and writing for the web

Web-Related Projects Underway

Major Xplore interface revision and Xplore functionalityUnified login ndashauthentication available on MyIEEE and soon will allow login to Xplore simultaneouslyIEEE Spectrum online redesignVolunteer Portal ndashconcept and preliminary plansHome page and sub-page graphic design conceptsClickstream analysis by volunteersstaffTAB content area revamp -concepts and planningBusiness Management Systems (BMS) project ndashvendorapplication selected -affects access to member financial data for possible Web display and accessMembership portalIEEEtv

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

IEEE Enabling Culture Principles

Member No 1 amp Customer FocusRespect for the Employee and VolunteerTeamworkLead by ExampleParticipatory ManagementAccountability amp Our Word is Our BondInnovation amp Continuous ImprovementOpen Honest Communication and Feedback

IEEE Mission and Vision

VISIONTo advance global prosperity by fostering technological innovation enabling members careers and promoting community world-wide

MISSIONThe IEEE promotes the engineering process of creating developing integrating sharing and applying knowledge about electro and information technologies and sciences for the benefit of humanity and the profession

RAB Strategic Goals

Ensure the value of membershipBe the Leader in Membership DirectionBe the leader in Volunteer DevelopmentBe at the forefront of CommunicationsMeet the Challenges of a large transnational organizationEmphasize delegation using the powers reserved concept

Region 2 Goals

Increase overall Region leadership presence Support the programs of our Sections and ChaptersDevelop stronger ties with industry and governmentNurture future IEEE leaders by focusing support to student branch GOLD and PACE activitiesRecognize and reward the efforts and accomplishments of our members

Missing Reports

Central Pennsylvaniandash Meeting Financial

Officer Reporting

Johnstownndash Financial Reporting

Philadelphiandash Officer Reporting

West Virginiandash Meeting Reports

Youngstownndash Officer Reporting

Sections have until

30 June 200530 June 2005 to submit

reporting in order to

qualify for a 2005 Section

Rebate

Inactive Or Under-ReportedName Subgroup 2001 2002 2003

BALTIMORE AES10 2 1 0

CLEVELAND

C16 0 0 0

IA34 0 0 1

PE31 2 2 1

COLUMBUS GOLD NA 2 0

LEHIGH VALLEY C16 0 0 0

PHILADELPHIA

ED15CPMT21 1 0 0

EM14SIT30 2 4 0

EMB18 2 0 0

EMC27 2 0 0

MAG33 2 0 0

PITTSBURGH EMB18 2 2 1

WASHINGTON R07 JT WANOVA 0 1 1

RAB Leadership Award

To recognize those individuals who have exhibited exemplary and substantive leadership of an extraordinary nature in implementing activities which support RAB goals and objectives at the local regional national andor international level

Neville Jacobs ndash Baltimore Sectionndash For significant contributions and leadership in

providing pre-college electrical engineering exposure to high school students through the Baltimore Section Robot Project Activities

RAB Achievement Award

To recognize individuals involved with RAB andor the Regional network for singular achievement in the development and completion of a project(s) or activity(ies) which are directed to the fulfillment of one or more of the goals and objectives of RAB Amarjeet Basra ndash Northern Virginia Sectionndash For outstanding contributions in promoting

IEEE to college and pre-college students within the IEEE Northern Virginia Section

RAB 2005 - Section Significant Anniversary Banner

To recognize a Section for outstanding longevity through continuity in member support and enthusiasmJohnstown Sectionndash 50 Years (established 14 April 1955)

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

External Interviews (3)

Buy-in and understanding at a senior level of a corporation is critical to the acceptance and success of a corporate partnership

ndash ldquoCorporate relationships with IEEE should start with CEOs firstrdquo

External Interviews (4)

A corporate partnership program must distinguish itself from an individual membershipndash ldquoIEEE needs to make sure there is no reason for an

individual member to stop being a member relative to a corporate partnershiprdquo

The ability to track users and usage of products and services is important to a corporation as well as to IEEE1048698ndash ldquoIf I could identify the users and level of usage by user

of the IEL I could more easily secure the budget dollars to pay for itrdquo

External Interviews (5)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (6)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (5)

Discounts on individual memberships is not a critical selling factor in a corporate partnership modelThe different sales models of the IEL between Europe and the US impact the customer experiencendash Agents vs salespersons who work for IEEE

External Interviews (6)

ldquoIEEE should see me as a valuable partner who can help them sell their product into the company not just a bank who is able to provide them with several thousands of dollarsrdquo (Europe)

ldquoI feel more like a customer than a partnerrdquo (Europe)

ldquoThere is nothing I would change about the relationship with IEEE IEEE worked with us to understand our needs They should carbon copy this approach with other organizationsrdquo (US)

Corporate Partners-Next Steps

Meeting with SPG to planhellipndash Partnership and pricing modelndash Impact structure

Development of a blueprint for Corporate Partnership MOUndash Draft for June 2005 Meeting Series

Continued discussionsnegotiations with corporations that showed interest in partnership

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Segment Initiative-First Steps

Objective identify how we can cooperate with non-IEEE groups and individuals who operate in our fields of interest

Fields of interest for 2005ndash Healthcare (instrumentation and IT) ndash Multimedia and entertainment

Started with IT professionals in Healthcarendash Worked closely with the Biotech Council and EMBS

First contact HIMSS (Healthcare Information and Management Systems Society) ndash 15000 members and 220 corporations

Tecker Consultants contracted to conduct focus groups at HIMSS annual convention

Segment Initiative-Next Steps

Analyze HIMSS focus group outcomesndash Is this the model we should follow

Conduct focus groups at the March 2005 meeting of the American College of Cardiologyndash 600 papers ldquoin commonrdquo

Expand effort to Multimedia and Entertainmentndash Work closely with the Broadcasting Technology

Society

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Country Initiative Titles amp Grades

Country Initiative the case for an outreach effort in Spainndash Initial analysis will be presented to MDC and

the TC

Membership titles and grade qualificationsndash Discussion of the new Graduate Student

Member grade will take place in meetings of RAB and MDC

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Web Usability ndash Design

Multiple interfaces confuse usersPoor navigability ndash Heavy use of BACK button in testing (avg 8)

Inconsistent link colorsUsers assume primary ldquofederatedrdquo SEARCH on home pageUsers expect ldquoGoogle-likerdquo SEARCHUsers gothellipndash Multiple SEARCH interfacesndash Searches not structured to usersrsquo priorities ndash Different routes to locate articlesndash Protracted search timesndash Frustratedmdashencountered dead ends gave up

PSPB Ad-hoc Web Advisory Group February 2005

Web Usability ndash Content

Passive vocabularyMarketing tone in textNon-informational graphicsExamplesndash Difficulty interpreting membership

criteriandash Misunderstood access authorizationsndash Exceedingly complex renewal process

Web Projects 2005-2006

Define primary tasks navigation sequences and interfacesDevelop standardsndash User interface identitybranding content

style and format physically disabled

Redesignre-architect IEEE Home PageDevelop new design page architecture templatesStandardize basic navigation for ieeeorg and other essential sub-sites

Web Projects II

Develop information amp navigation ldquoGatewaysrdquondash About IEEEndash Volunteers (customized ultimately

personalized)ndash Publicationsndash Conferencesndash Standardsndash Societiesndash Conference Organizersndash Careers

Web Projects III

Exploresupport e-commerce common ldquoshopping cartrdquo functionPerform clickstream analysis and data miningConduct usability testing of prototypesTrain content owners on ldquousable designrdquo and writing for the web

Web-Related Projects Underway

Major Xplore interface revision and Xplore functionalityUnified login ndashauthentication available on MyIEEE and soon will allow login to Xplore simultaneouslyIEEE Spectrum online redesignVolunteer Portal ndashconcept and preliminary plansHome page and sub-page graphic design conceptsClickstream analysis by volunteersstaffTAB content area revamp -concepts and planningBusiness Management Systems (BMS) project ndashvendorapplication selected -affects access to member financial data for possible Web display and accessMembership portalIEEEtv

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

IEEE Enabling Culture Principles

Member No 1 amp Customer FocusRespect for the Employee and VolunteerTeamworkLead by ExampleParticipatory ManagementAccountability amp Our Word is Our BondInnovation amp Continuous ImprovementOpen Honest Communication and Feedback

IEEE Mission and Vision

VISIONTo advance global prosperity by fostering technological innovation enabling members careers and promoting community world-wide

MISSIONThe IEEE promotes the engineering process of creating developing integrating sharing and applying knowledge about electro and information technologies and sciences for the benefit of humanity and the profession

RAB Strategic Goals

Ensure the value of membershipBe the Leader in Membership DirectionBe the leader in Volunteer DevelopmentBe at the forefront of CommunicationsMeet the Challenges of a large transnational organizationEmphasize delegation using the powers reserved concept

Region 2 Goals

Increase overall Region leadership presence Support the programs of our Sections and ChaptersDevelop stronger ties with industry and governmentNurture future IEEE leaders by focusing support to student branch GOLD and PACE activitiesRecognize and reward the efforts and accomplishments of our members

Missing Reports

Central Pennsylvaniandash Meeting Financial

Officer Reporting

Johnstownndash Financial Reporting

Philadelphiandash Officer Reporting

West Virginiandash Meeting Reports

Youngstownndash Officer Reporting

Sections have until

30 June 200530 June 2005 to submit

reporting in order to

qualify for a 2005 Section

Rebate

Inactive Or Under-ReportedName Subgroup 2001 2002 2003

BALTIMORE AES10 2 1 0

CLEVELAND

C16 0 0 0

IA34 0 0 1

PE31 2 2 1

COLUMBUS GOLD NA 2 0

LEHIGH VALLEY C16 0 0 0

PHILADELPHIA

ED15CPMT21 1 0 0

EM14SIT30 2 4 0

EMB18 2 0 0

EMC27 2 0 0

MAG33 2 0 0

PITTSBURGH EMB18 2 2 1

WASHINGTON R07 JT WANOVA 0 1 1

RAB Leadership Award

To recognize those individuals who have exhibited exemplary and substantive leadership of an extraordinary nature in implementing activities which support RAB goals and objectives at the local regional national andor international level

Neville Jacobs ndash Baltimore Sectionndash For significant contributions and leadership in

providing pre-college electrical engineering exposure to high school students through the Baltimore Section Robot Project Activities

RAB Achievement Award

To recognize individuals involved with RAB andor the Regional network for singular achievement in the development and completion of a project(s) or activity(ies) which are directed to the fulfillment of one or more of the goals and objectives of RAB Amarjeet Basra ndash Northern Virginia Sectionndash For outstanding contributions in promoting

IEEE to college and pre-college students within the IEEE Northern Virginia Section

RAB 2005 - Section Significant Anniversary Banner

To recognize a Section for outstanding longevity through continuity in member support and enthusiasmJohnstown Sectionndash 50 Years (established 14 April 1955)

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

External Interviews (4)

A corporate partnership program must distinguish itself from an individual membershipndash ldquoIEEE needs to make sure there is no reason for an

individual member to stop being a member relative to a corporate partnershiprdquo

The ability to track users and usage of products and services is important to a corporation as well as to IEEE1048698ndash ldquoIf I could identify the users and level of usage by user

of the IEL I could more easily secure the budget dollars to pay for itrdquo

External Interviews (5)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (6)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (5)

Discounts on individual memberships is not a critical selling factor in a corporate partnership modelThe different sales models of the IEL between Europe and the US impact the customer experiencendash Agents vs salespersons who work for IEEE

External Interviews (6)

ldquoIEEE should see me as a valuable partner who can help them sell their product into the company not just a bank who is able to provide them with several thousands of dollarsrdquo (Europe)

ldquoI feel more like a customer than a partnerrdquo (Europe)

ldquoThere is nothing I would change about the relationship with IEEE IEEE worked with us to understand our needs They should carbon copy this approach with other organizationsrdquo (US)

Corporate Partners-Next Steps

Meeting with SPG to planhellipndash Partnership and pricing modelndash Impact structure

Development of a blueprint for Corporate Partnership MOUndash Draft for June 2005 Meeting Series

Continued discussionsnegotiations with corporations that showed interest in partnership

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Segment Initiative-First Steps

Objective identify how we can cooperate with non-IEEE groups and individuals who operate in our fields of interest

Fields of interest for 2005ndash Healthcare (instrumentation and IT) ndash Multimedia and entertainment

Started with IT professionals in Healthcarendash Worked closely with the Biotech Council and EMBS

First contact HIMSS (Healthcare Information and Management Systems Society) ndash 15000 members and 220 corporations

Tecker Consultants contracted to conduct focus groups at HIMSS annual convention

Segment Initiative-Next Steps

Analyze HIMSS focus group outcomesndash Is this the model we should follow

Conduct focus groups at the March 2005 meeting of the American College of Cardiologyndash 600 papers ldquoin commonrdquo

Expand effort to Multimedia and Entertainmentndash Work closely with the Broadcasting Technology

Society

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Country Initiative Titles amp Grades

Country Initiative the case for an outreach effort in Spainndash Initial analysis will be presented to MDC and

the TC

Membership titles and grade qualificationsndash Discussion of the new Graduate Student

Member grade will take place in meetings of RAB and MDC

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Web Usability ndash Design

Multiple interfaces confuse usersPoor navigability ndash Heavy use of BACK button in testing (avg 8)

Inconsistent link colorsUsers assume primary ldquofederatedrdquo SEARCH on home pageUsers expect ldquoGoogle-likerdquo SEARCHUsers gothellipndash Multiple SEARCH interfacesndash Searches not structured to usersrsquo priorities ndash Different routes to locate articlesndash Protracted search timesndash Frustratedmdashencountered dead ends gave up

PSPB Ad-hoc Web Advisory Group February 2005

Web Usability ndash Content

Passive vocabularyMarketing tone in textNon-informational graphicsExamplesndash Difficulty interpreting membership

criteriandash Misunderstood access authorizationsndash Exceedingly complex renewal process

Web Projects 2005-2006

Define primary tasks navigation sequences and interfacesDevelop standardsndash User interface identitybranding content

style and format physically disabled

Redesignre-architect IEEE Home PageDevelop new design page architecture templatesStandardize basic navigation for ieeeorg and other essential sub-sites

Web Projects II

Develop information amp navigation ldquoGatewaysrdquondash About IEEEndash Volunteers (customized ultimately

personalized)ndash Publicationsndash Conferencesndash Standardsndash Societiesndash Conference Organizersndash Careers

Web Projects III

Exploresupport e-commerce common ldquoshopping cartrdquo functionPerform clickstream analysis and data miningConduct usability testing of prototypesTrain content owners on ldquousable designrdquo and writing for the web

Web-Related Projects Underway

Major Xplore interface revision and Xplore functionalityUnified login ndashauthentication available on MyIEEE and soon will allow login to Xplore simultaneouslyIEEE Spectrum online redesignVolunteer Portal ndashconcept and preliminary plansHome page and sub-page graphic design conceptsClickstream analysis by volunteersstaffTAB content area revamp -concepts and planningBusiness Management Systems (BMS) project ndashvendorapplication selected -affects access to member financial data for possible Web display and accessMembership portalIEEEtv

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

IEEE Enabling Culture Principles

Member No 1 amp Customer FocusRespect for the Employee and VolunteerTeamworkLead by ExampleParticipatory ManagementAccountability amp Our Word is Our BondInnovation amp Continuous ImprovementOpen Honest Communication and Feedback

IEEE Mission and Vision

VISIONTo advance global prosperity by fostering technological innovation enabling members careers and promoting community world-wide

MISSIONThe IEEE promotes the engineering process of creating developing integrating sharing and applying knowledge about electro and information technologies and sciences for the benefit of humanity and the profession

RAB Strategic Goals

Ensure the value of membershipBe the Leader in Membership DirectionBe the leader in Volunteer DevelopmentBe at the forefront of CommunicationsMeet the Challenges of a large transnational organizationEmphasize delegation using the powers reserved concept

Region 2 Goals

Increase overall Region leadership presence Support the programs of our Sections and ChaptersDevelop stronger ties with industry and governmentNurture future IEEE leaders by focusing support to student branch GOLD and PACE activitiesRecognize and reward the efforts and accomplishments of our members

Missing Reports

Central Pennsylvaniandash Meeting Financial

Officer Reporting

Johnstownndash Financial Reporting

Philadelphiandash Officer Reporting

West Virginiandash Meeting Reports

Youngstownndash Officer Reporting

Sections have until

30 June 200530 June 2005 to submit

reporting in order to

qualify for a 2005 Section

Rebate

Inactive Or Under-ReportedName Subgroup 2001 2002 2003

BALTIMORE AES10 2 1 0

CLEVELAND

C16 0 0 0

IA34 0 0 1

PE31 2 2 1

COLUMBUS GOLD NA 2 0

LEHIGH VALLEY C16 0 0 0

PHILADELPHIA

ED15CPMT21 1 0 0

EM14SIT30 2 4 0

EMB18 2 0 0

EMC27 2 0 0

MAG33 2 0 0

PITTSBURGH EMB18 2 2 1

WASHINGTON R07 JT WANOVA 0 1 1

RAB Leadership Award

To recognize those individuals who have exhibited exemplary and substantive leadership of an extraordinary nature in implementing activities which support RAB goals and objectives at the local regional national andor international level

Neville Jacobs ndash Baltimore Sectionndash For significant contributions and leadership in

providing pre-college electrical engineering exposure to high school students through the Baltimore Section Robot Project Activities

RAB Achievement Award

To recognize individuals involved with RAB andor the Regional network for singular achievement in the development and completion of a project(s) or activity(ies) which are directed to the fulfillment of one or more of the goals and objectives of RAB Amarjeet Basra ndash Northern Virginia Sectionndash For outstanding contributions in promoting

IEEE to college and pre-college students within the IEEE Northern Virginia Section

RAB 2005 - Section Significant Anniversary Banner

To recognize a Section for outstanding longevity through continuity in member support and enthusiasmJohnstown Sectionndash 50 Years (established 14 April 1955)

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

External Interviews (5)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (6)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (5)

Discounts on individual memberships is not a critical selling factor in a corporate partnership modelThe different sales models of the IEL between Europe and the US impact the customer experiencendash Agents vs salespersons who work for IEEE

External Interviews (6)

ldquoIEEE should see me as a valuable partner who can help them sell their product into the company not just a bank who is able to provide them with several thousands of dollarsrdquo (Europe)

ldquoI feel more like a customer than a partnerrdquo (Europe)

ldquoThere is nothing I would change about the relationship with IEEE IEEE worked with us to understand our needs They should carbon copy this approach with other organizationsrdquo (US)

Corporate Partners-Next Steps

Meeting with SPG to planhellipndash Partnership and pricing modelndash Impact structure

Development of a blueprint for Corporate Partnership MOUndash Draft for June 2005 Meeting Series

Continued discussionsnegotiations with corporations that showed interest in partnership

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Segment Initiative-First Steps

Objective identify how we can cooperate with non-IEEE groups and individuals who operate in our fields of interest

Fields of interest for 2005ndash Healthcare (instrumentation and IT) ndash Multimedia and entertainment

Started with IT professionals in Healthcarendash Worked closely with the Biotech Council and EMBS

First contact HIMSS (Healthcare Information and Management Systems Society) ndash 15000 members and 220 corporations

Tecker Consultants contracted to conduct focus groups at HIMSS annual convention

Segment Initiative-Next Steps

Analyze HIMSS focus group outcomesndash Is this the model we should follow

Conduct focus groups at the March 2005 meeting of the American College of Cardiologyndash 600 papers ldquoin commonrdquo

Expand effort to Multimedia and Entertainmentndash Work closely with the Broadcasting Technology

Society

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Country Initiative Titles amp Grades

Country Initiative the case for an outreach effort in Spainndash Initial analysis will be presented to MDC and

the TC

Membership titles and grade qualificationsndash Discussion of the new Graduate Student

Member grade will take place in meetings of RAB and MDC

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Web Usability ndash Design

Multiple interfaces confuse usersPoor navigability ndash Heavy use of BACK button in testing (avg 8)

Inconsistent link colorsUsers assume primary ldquofederatedrdquo SEARCH on home pageUsers expect ldquoGoogle-likerdquo SEARCHUsers gothellipndash Multiple SEARCH interfacesndash Searches not structured to usersrsquo priorities ndash Different routes to locate articlesndash Protracted search timesndash Frustratedmdashencountered dead ends gave up

PSPB Ad-hoc Web Advisory Group February 2005

Web Usability ndash Content

Passive vocabularyMarketing tone in textNon-informational graphicsExamplesndash Difficulty interpreting membership

criteriandash Misunderstood access authorizationsndash Exceedingly complex renewal process

Web Projects 2005-2006

Define primary tasks navigation sequences and interfacesDevelop standardsndash User interface identitybranding content

style and format physically disabled

Redesignre-architect IEEE Home PageDevelop new design page architecture templatesStandardize basic navigation for ieeeorg and other essential sub-sites

Web Projects II

Develop information amp navigation ldquoGatewaysrdquondash About IEEEndash Volunteers (customized ultimately

personalized)ndash Publicationsndash Conferencesndash Standardsndash Societiesndash Conference Organizersndash Careers

Web Projects III

Exploresupport e-commerce common ldquoshopping cartrdquo functionPerform clickstream analysis and data miningConduct usability testing of prototypesTrain content owners on ldquousable designrdquo and writing for the web

Web-Related Projects Underway

Major Xplore interface revision and Xplore functionalityUnified login ndashauthentication available on MyIEEE and soon will allow login to Xplore simultaneouslyIEEE Spectrum online redesignVolunteer Portal ndashconcept and preliminary plansHome page and sub-page graphic design conceptsClickstream analysis by volunteersstaffTAB content area revamp -concepts and planningBusiness Management Systems (BMS) project ndashvendorapplication selected -affects access to member financial data for possible Web display and accessMembership portalIEEEtv

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

IEEE Enabling Culture Principles

Member No 1 amp Customer FocusRespect for the Employee and VolunteerTeamworkLead by ExampleParticipatory ManagementAccountability amp Our Word is Our BondInnovation amp Continuous ImprovementOpen Honest Communication and Feedback

IEEE Mission and Vision

VISIONTo advance global prosperity by fostering technological innovation enabling members careers and promoting community world-wide

MISSIONThe IEEE promotes the engineering process of creating developing integrating sharing and applying knowledge about electro and information technologies and sciences for the benefit of humanity and the profession

RAB Strategic Goals

Ensure the value of membershipBe the Leader in Membership DirectionBe the leader in Volunteer DevelopmentBe at the forefront of CommunicationsMeet the Challenges of a large transnational organizationEmphasize delegation using the powers reserved concept

Region 2 Goals

Increase overall Region leadership presence Support the programs of our Sections and ChaptersDevelop stronger ties with industry and governmentNurture future IEEE leaders by focusing support to student branch GOLD and PACE activitiesRecognize and reward the efforts and accomplishments of our members

Missing Reports

Central Pennsylvaniandash Meeting Financial

Officer Reporting

Johnstownndash Financial Reporting

Philadelphiandash Officer Reporting

West Virginiandash Meeting Reports

Youngstownndash Officer Reporting

Sections have until

30 June 200530 June 2005 to submit

reporting in order to

qualify for a 2005 Section

Rebate

Inactive Or Under-ReportedName Subgroup 2001 2002 2003

BALTIMORE AES10 2 1 0

CLEVELAND

C16 0 0 0

IA34 0 0 1

PE31 2 2 1

COLUMBUS GOLD NA 2 0

LEHIGH VALLEY C16 0 0 0

PHILADELPHIA

ED15CPMT21 1 0 0

EM14SIT30 2 4 0

EMB18 2 0 0

EMC27 2 0 0

MAG33 2 0 0

PITTSBURGH EMB18 2 2 1

WASHINGTON R07 JT WANOVA 0 1 1

RAB Leadership Award

To recognize those individuals who have exhibited exemplary and substantive leadership of an extraordinary nature in implementing activities which support RAB goals and objectives at the local regional national andor international level

Neville Jacobs ndash Baltimore Sectionndash For significant contributions and leadership in

providing pre-college electrical engineering exposure to high school students through the Baltimore Section Robot Project Activities

RAB Achievement Award

To recognize individuals involved with RAB andor the Regional network for singular achievement in the development and completion of a project(s) or activity(ies) which are directed to the fulfillment of one or more of the goals and objectives of RAB Amarjeet Basra ndash Northern Virginia Sectionndash For outstanding contributions in promoting

IEEE to college and pre-college students within the IEEE Northern Virginia Section

RAB 2005 - Section Significant Anniversary Banner

To recognize a Section for outstanding longevity through continuity in member support and enthusiasmJohnstown Sectionndash 50 Years (established 14 April 1955)

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

External Interviews (6)

IEEErsquos journals and publications are currently more academically focused than practitioner-orientedndash The inability to contribute was cited as an issue

Training and professional development is a key area of opportunity for IEEE to meet corporate needsndash ldquoTraining by IEEE gives the impression that it is impartial

and effectiverdquondash 1048698ldquoCompanies are very concerned about the quality of

their future workforce and are investing millions of dollars in educationrdquo

External Interviews (5)

Discounts on individual memberships is not a critical selling factor in a corporate partnership modelThe different sales models of the IEL between Europe and the US impact the customer experiencendash Agents vs salespersons who work for IEEE

External Interviews (6)

ldquoIEEE should see me as a valuable partner who can help them sell their product into the company not just a bank who is able to provide them with several thousands of dollarsrdquo (Europe)

ldquoI feel more like a customer than a partnerrdquo (Europe)

ldquoThere is nothing I would change about the relationship with IEEE IEEE worked with us to understand our needs They should carbon copy this approach with other organizationsrdquo (US)

Corporate Partners-Next Steps

Meeting with SPG to planhellipndash Partnership and pricing modelndash Impact structure

Development of a blueprint for Corporate Partnership MOUndash Draft for June 2005 Meeting Series

Continued discussionsnegotiations with corporations that showed interest in partnership

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Segment Initiative-First Steps

Objective identify how we can cooperate with non-IEEE groups and individuals who operate in our fields of interest

Fields of interest for 2005ndash Healthcare (instrumentation and IT) ndash Multimedia and entertainment

Started with IT professionals in Healthcarendash Worked closely with the Biotech Council and EMBS

First contact HIMSS (Healthcare Information and Management Systems Society) ndash 15000 members and 220 corporations

Tecker Consultants contracted to conduct focus groups at HIMSS annual convention

Segment Initiative-Next Steps

Analyze HIMSS focus group outcomesndash Is this the model we should follow

Conduct focus groups at the March 2005 meeting of the American College of Cardiologyndash 600 papers ldquoin commonrdquo

Expand effort to Multimedia and Entertainmentndash Work closely with the Broadcasting Technology

Society

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Country Initiative Titles amp Grades

Country Initiative the case for an outreach effort in Spainndash Initial analysis will be presented to MDC and

the TC

Membership titles and grade qualificationsndash Discussion of the new Graduate Student

Member grade will take place in meetings of RAB and MDC

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Web Usability ndash Design

Multiple interfaces confuse usersPoor navigability ndash Heavy use of BACK button in testing (avg 8)

Inconsistent link colorsUsers assume primary ldquofederatedrdquo SEARCH on home pageUsers expect ldquoGoogle-likerdquo SEARCHUsers gothellipndash Multiple SEARCH interfacesndash Searches not structured to usersrsquo priorities ndash Different routes to locate articlesndash Protracted search timesndash Frustratedmdashencountered dead ends gave up

PSPB Ad-hoc Web Advisory Group February 2005

Web Usability ndash Content

Passive vocabularyMarketing tone in textNon-informational graphicsExamplesndash Difficulty interpreting membership

criteriandash Misunderstood access authorizationsndash Exceedingly complex renewal process

Web Projects 2005-2006

Define primary tasks navigation sequences and interfacesDevelop standardsndash User interface identitybranding content

style and format physically disabled

Redesignre-architect IEEE Home PageDevelop new design page architecture templatesStandardize basic navigation for ieeeorg and other essential sub-sites

Web Projects II

Develop information amp navigation ldquoGatewaysrdquondash About IEEEndash Volunteers (customized ultimately

personalized)ndash Publicationsndash Conferencesndash Standardsndash Societiesndash Conference Organizersndash Careers

Web Projects III

Exploresupport e-commerce common ldquoshopping cartrdquo functionPerform clickstream analysis and data miningConduct usability testing of prototypesTrain content owners on ldquousable designrdquo and writing for the web

Web-Related Projects Underway

Major Xplore interface revision and Xplore functionalityUnified login ndashauthentication available on MyIEEE and soon will allow login to Xplore simultaneouslyIEEE Spectrum online redesignVolunteer Portal ndashconcept and preliminary plansHome page and sub-page graphic design conceptsClickstream analysis by volunteersstaffTAB content area revamp -concepts and planningBusiness Management Systems (BMS) project ndashvendorapplication selected -affects access to member financial data for possible Web display and accessMembership portalIEEEtv

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

IEEE Enabling Culture Principles

Member No 1 amp Customer FocusRespect for the Employee and VolunteerTeamworkLead by ExampleParticipatory ManagementAccountability amp Our Word is Our BondInnovation amp Continuous ImprovementOpen Honest Communication and Feedback

IEEE Mission and Vision

VISIONTo advance global prosperity by fostering technological innovation enabling members careers and promoting community world-wide

MISSIONThe IEEE promotes the engineering process of creating developing integrating sharing and applying knowledge about electro and information technologies and sciences for the benefit of humanity and the profession

RAB Strategic Goals

Ensure the value of membershipBe the Leader in Membership DirectionBe the leader in Volunteer DevelopmentBe at the forefront of CommunicationsMeet the Challenges of a large transnational organizationEmphasize delegation using the powers reserved concept

Region 2 Goals

Increase overall Region leadership presence Support the programs of our Sections and ChaptersDevelop stronger ties with industry and governmentNurture future IEEE leaders by focusing support to student branch GOLD and PACE activitiesRecognize and reward the efforts and accomplishments of our members

Missing Reports

Central Pennsylvaniandash Meeting Financial

Officer Reporting

Johnstownndash Financial Reporting

Philadelphiandash Officer Reporting

West Virginiandash Meeting Reports

Youngstownndash Officer Reporting

Sections have until

30 June 200530 June 2005 to submit

reporting in order to

qualify for a 2005 Section

Rebate

Inactive Or Under-ReportedName Subgroup 2001 2002 2003

BALTIMORE AES10 2 1 0

CLEVELAND

C16 0 0 0

IA34 0 0 1

PE31 2 2 1

COLUMBUS GOLD NA 2 0

LEHIGH VALLEY C16 0 0 0

PHILADELPHIA

ED15CPMT21 1 0 0

EM14SIT30 2 4 0

EMB18 2 0 0

EMC27 2 0 0

MAG33 2 0 0

PITTSBURGH EMB18 2 2 1

WASHINGTON R07 JT WANOVA 0 1 1

RAB Leadership Award

To recognize those individuals who have exhibited exemplary and substantive leadership of an extraordinary nature in implementing activities which support RAB goals and objectives at the local regional national andor international level

Neville Jacobs ndash Baltimore Sectionndash For significant contributions and leadership in

providing pre-college electrical engineering exposure to high school students through the Baltimore Section Robot Project Activities

RAB Achievement Award

To recognize individuals involved with RAB andor the Regional network for singular achievement in the development and completion of a project(s) or activity(ies) which are directed to the fulfillment of one or more of the goals and objectives of RAB Amarjeet Basra ndash Northern Virginia Sectionndash For outstanding contributions in promoting

IEEE to college and pre-college students within the IEEE Northern Virginia Section

RAB 2005 - Section Significant Anniversary Banner

To recognize a Section for outstanding longevity through continuity in member support and enthusiasmJohnstown Sectionndash 50 Years (established 14 April 1955)

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

External Interviews (5)

Discounts on individual memberships is not a critical selling factor in a corporate partnership modelThe different sales models of the IEL between Europe and the US impact the customer experiencendash Agents vs salespersons who work for IEEE

External Interviews (6)

ldquoIEEE should see me as a valuable partner who can help them sell their product into the company not just a bank who is able to provide them with several thousands of dollarsrdquo (Europe)

ldquoI feel more like a customer than a partnerrdquo (Europe)

ldquoThere is nothing I would change about the relationship with IEEE IEEE worked with us to understand our needs They should carbon copy this approach with other organizationsrdquo (US)

Corporate Partners-Next Steps

Meeting with SPG to planhellipndash Partnership and pricing modelndash Impact structure

Development of a blueprint for Corporate Partnership MOUndash Draft for June 2005 Meeting Series

Continued discussionsnegotiations with corporations that showed interest in partnership

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Segment Initiative-First Steps

Objective identify how we can cooperate with non-IEEE groups and individuals who operate in our fields of interest

Fields of interest for 2005ndash Healthcare (instrumentation and IT) ndash Multimedia and entertainment

Started with IT professionals in Healthcarendash Worked closely with the Biotech Council and EMBS

First contact HIMSS (Healthcare Information and Management Systems Society) ndash 15000 members and 220 corporations

Tecker Consultants contracted to conduct focus groups at HIMSS annual convention

Segment Initiative-Next Steps

Analyze HIMSS focus group outcomesndash Is this the model we should follow

Conduct focus groups at the March 2005 meeting of the American College of Cardiologyndash 600 papers ldquoin commonrdquo

Expand effort to Multimedia and Entertainmentndash Work closely with the Broadcasting Technology

Society

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Country Initiative Titles amp Grades

Country Initiative the case for an outreach effort in Spainndash Initial analysis will be presented to MDC and

the TC

Membership titles and grade qualificationsndash Discussion of the new Graduate Student

Member grade will take place in meetings of RAB and MDC

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Web Usability ndash Design

Multiple interfaces confuse usersPoor navigability ndash Heavy use of BACK button in testing (avg 8)

Inconsistent link colorsUsers assume primary ldquofederatedrdquo SEARCH on home pageUsers expect ldquoGoogle-likerdquo SEARCHUsers gothellipndash Multiple SEARCH interfacesndash Searches not structured to usersrsquo priorities ndash Different routes to locate articlesndash Protracted search timesndash Frustratedmdashencountered dead ends gave up

PSPB Ad-hoc Web Advisory Group February 2005

Web Usability ndash Content

Passive vocabularyMarketing tone in textNon-informational graphicsExamplesndash Difficulty interpreting membership

criteriandash Misunderstood access authorizationsndash Exceedingly complex renewal process

Web Projects 2005-2006

Define primary tasks navigation sequences and interfacesDevelop standardsndash User interface identitybranding content

style and format physically disabled

Redesignre-architect IEEE Home PageDevelop new design page architecture templatesStandardize basic navigation for ieeeorg and other essential sub-sites

Web Projects II

Develop information amp navigation ldquoGatewaysrdquondash About IEEEndash Volunteers (customized ultimately

personalized)ndash Publicationsndash Conferencesndash Standardsndash Societiesndash Conference Organizersndash Careers

Web Projects III

Exploresupport e-commerce common ldquoshopping cartrdquo functionPerform clickstream analysis and data miningConduct usability testing of prototypesTrain content owners on ldquousable designrdquo and writing for the web

Web-Related Projects Underway

Major Xplore interface revision and Xplore functionalityUnified login ndashauthentication available on MyIEEE and soon will allow login to Xplore simultaneouslyIEEE Spectrum online redesignVolunteer Portal ndashconcept and preliminary plansHome page and sub-page graphic design conceptsClickstream analysis by volunteersstaffTAB content area revamp -concepts and planningBusiness Management Systems (BMS) project ndashvendorapplication selected -affects access to member financial data for possible Web display and accessMembership portalIEEEtv

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

IEEE Enabling Culture Principles

Member No 1 amp Customer FocusRespect for the Employee and VolunteerTeamworkLead by ExampleParticipatory ManagementAccountability amp Our Word is Our BondInnovation amp Continuous ImprovementOpen Honest Communication and Feedback

IEEE Mission and Vision

VISIONTo advance global prosperity by fostering technological innovation enabling members careers and promoting community world-wide

MISSIONThe IEEE promotes the engineering process of creating developing integrating sharing and applying knowledge about electro and information technologies and sciences for the benefit of humanity and the profession

RAB Strategic Goals

Ensure the value of membershipBe the Leader in Membership DirectionBe the leader in Volunteer DevelopmentBe at the forefront of CommunicationsMeet the Challenges of a large transnational organizationEmphasize delegation using the powers reserved concept

Region 2 Goals

Increase overall Region leadership presence Support the programs of our Sections and ChaptersDevelop stronger ties with industry and governmentNurture future IEEE leaders by focusing support to student branch GOLD and PACE activitiesRecognize and reward the efforts and accomplishments of our members

Missing Reports

Central Pennsylvaniandash Meeting Financial

Officer Reporting

Johnstownndash Financial Reporting

Philadelphiandash Officer Reporting

West Virginiandash Meeting Reports

Youngstownndash Officer Reporting

Sections have until

30 June 200530 June 2005 to submit

reporting in order to

qualify for a 2005 Section

Rebate

Inactive Or Under-ReportedName Subgroup 2001 2002 2003

BALTIMORE AES10 2 1 0

CLEVELAND

C16 0 0 0

IA34 0 0 1

PE31 2 2 1

COLUMBUS GOLD NA 2 0

LEHIGH VALLEY C16 0 0 0

PHILADELPHIA

ED15CPMT21 1 0 0

EM14SIT30 2 4 0

EMB18 2 0 0

EMC27 2 0 0

MAG33 2 0 0

PITTSBURGH EMB18 2 2 1

WASHINGTON R07 JT WANOVA 0 1 1

RAB Leadership Award

To recognize those individuals who have exhibited exemplary and substantive leadership of an extraordinary nature in implementing activities which support RAB goals and objectives at the local regional national andor international level

Neville Jacobs ndash Baltimore Sectionndash For significant contributions and leadership in

providing pre-college electrical engineering exposure to high school students through the Baltimore Section Robot Project Activities

RAB Achievement Award

To recognize individuals involved with RAB andor the Regional network for singular achievement in the development and completion of a project(s) or activity(ies) which are directed to the fulfillment of one or more of the goals and objectives of RAB Amarjeet Basra ndash Northern Virginia Sectionndash For outstanding contributions in promoting

IEEE to college and pre-college students within the IEEE Northern Virginia Section

RAB 2005 - Section Significant Anniversary Banner

To recognize a Section for outstanding longevity through continuity in member support and enthusiasmJohnstown Sectionndash 50 Years (established 14 April 1955)

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

External Interviews (6)

ldquoIEEE should see me as a valuable partner who can help them sell their product into the company not just a bank who is able to provide them with several thousands of dollarsrdquo (Europe)

ldquoI feel more like a customer than a partnerrdquo (Europe)

ldquoThere is nothing I would change about the relationship with IEEE IEEE worked with us to understand our needs They should carbon copy this approach with other organizationsrdquo (US)

Corporate Partners-Next Steps

Meeting with SPG to planhellipndash Partnership and pricing modelndash Impact structure

Development of a blueprint for Corporate Partnership MOUndash Draft for June 2005 Meeting Series

Continued discussionsnegotiations with corporations that showed interest in partnership

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Segment Initiative-First Steps

Objective identify how we can cooperate with non-IEEE groups and individuals who operate in our fields of interest

Fields of interest for 2005ndash Healthcare (instrumentation and IT) ndash Multimedia and entertainment

Started with IT professionals in Healthcarendash Worked closely with the Biotech Council and EMBS

First contact HIMSS (Healthcare Information and Management Systems Society) ndash 15000 members and 220 corporations

Tecker Consultants contracted to conduct focus groups at HIMSS annual convention

Segment Initiative-Next Steps

Analyze HIMSS focus group outcomesndash Is this the model we should follow

Conduct focus groups at the March 2005 meeting of the American College of Cardiologyndash 600 papers ldquoin commonrdquo

Expand effort to Multimedia and Entertainmentndash Work closely with the Broadcasting Technology

Society

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Country Initiative Titles amp Grades

Country Initiative the case for an outreach effort in Spainndash Initial analysis will be presented to MDC and

the TC

Membership titles and grade qualificationsndash Discussion of the new Graduate Student

Member grade will take place in meetings of RAB and MDC

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Web Usability ndash Design

Multiple interfaces confuse usersPoor navigability ndash Heavy use of BACK button in testing (avg 8)

Inconsistent link colorsUsers assume primary ldquofederatedrdquo SEARCH on home pageUsers expect ldquoGoogle-likerdquo SEARCHUsers gothellipndash Multiple SEARCH interfacesndash Searches not structured to usersrsquo priorities ndash Different routes to locate articlesndash Protracted search timesndash Frustratedmdashencountered dead ends gave up

PSPB Ad-hoc Web Advisory Group February 2005

Web Usability ndash Content

Passive vocabularyMarketing tone in textNon-informational graphicsExamplesndash Difficulty interpreting membership

criteriandash Misunderstood access authorizationsndash Exceedingly complex renewal process

Web Projects 2005-2006

Define primary tasks navigation sequences and interfacesDevelop standardsndash User interface identitybranding content

style and format physically disabled

Redesignre-architect IEEE Home PageDevelop new design page architecture templatesStandardize basic navigation for ieeeorg and other essential sub-sites

Web Projects II

Develop information amp navigation ldquoGatewaysrdquondash About IEEEndash Volunteers (customized ultimately

personalized)ndash Publicationsndash Conferencesndash Standardsndash Societiesndash Conference Organizersndash Careers

Web Projects III

Exploresupport e-commerce common ldquoshopping cartrdquo functionPerform clickstream analysis and data miningConduct usability testing of prototypesTrain content owners on ldquousable designrdquo and writing for the web

Web-Related Projects Underway

Major Xplore interface revision and Xplore functionalityUnified login ndashauthentication available on MyIEEE and soon will allow login to Xplore simultaneouslyIEEE Spectrum online redesignVolunteer Portal ndashconcept and preliminary plansHome page and sub-page graphic design conceptsClickstream analysis by volunteersstaffTAB content area revamp -concepts and planningBusiness Management Systems (BMS) project ndashvendorapplication selected -affects access to member financial data for possible Web display and accessMembership portalIEEEtv

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

IEEE Enabling Culture Principles

Member No 1 amp Customer FocusRespect for the Employee and VolunteerTeamworkLead by ExampleParticipatory ManagementAccountability amp Our Word is Our BondInnovation amp Continuous ImprovementOpen Honest Communication and Feedback

IEEE Mission and Vision

VISIONTo advance global prosperity by fostering technological innovation enabling members careers and promoting community world-wide

MISSIONThe IEEE promotes the engineering process of creating developing integrating sharing and applying knowledge about electro and information technologies and sciences for the benefit of humanity and the profession

RAB Strategic Goals

Ensure the value of membershipBe the Leader in Membership DirectionBe the leader in Volunteer DevelopmentBe at the forefront of CommunicationsMeet the Challenges of a large transnational organizationEmphasize delegation using the powers reserved concept

Region 2 Goals

Increase overall Region leadership presence Support the programs of our Sections and ChaptersDevelop stronger ties with industry and governmentNurture future IEEE leaders by focusing support to student branch GOLD and PACE activitiesRecognize and reward the efforts and accomplishments of our members

Missing Reports

Central Pennsylvaniandash Meeting Financial

Officer Reporting

Johnstownndash Financial Reporting

Philadelphiandash Officer Reporting

West Virginiandash Meeting Reports

Youngstownndash Officer Reporting

Sections have until

30 June 200530 June 2005 to submit

reporting in order to

qualify for a 2005 Section

Rebate

Inactive Or Under-ReportedName Subgroup 2001 2002 2003

BALTIMORE AES10 2 1 0

CLEVELAND

C16 0 0 0

IA34 0 0 1

PE31 2 2 1

COLUMBUS GOLD NA 2 0

LEHIGH VALLEY C16 0 0 0

PHILADELPHIA

ED15CPMT21 1 0 0

EM14SIT30 2 4 0

EMB18 2 0 0

EMC27 2 0 0

MAG33 2 0 0

PITTSBURGH EMB18 2 2 1

WASHINGTON R07 JT WANOVA 0 1 1

RAB Leadership Award

To recognize those individuals who have exhibited exemplary and substantive leadership of an extraordinary nature in implementing activities which support RAB goals and objectives at the local regional national andor international level

Neville Jacobs ndash Baltimore Sectionndash For significant contributions and leadership in

providing pre-college electrical engineering exposure to high school students through the Baltimore Section Robot Project Activities

RAB Achievement Award

To recognize individuals involved with RAB andor the Regional network for singular achievement in the development and completion of a project(s) or activity(ies) which are directed to the fulfillment of one or more of the goals and objectives of RAB Amarjeet Basra ndash Northern Virginia Sectionndash For outstanding contributions in promoting

IEEE to college and pre-college students within the IEEE Northern Virginia Section

RAB 2005 - Section Significant Anniversary Banner

To recognize a Section for outstanding longevity through continuity in member support and enthusiasmJohnstown Sectionndash 50 Years (established 14 April 1955)

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

Corporate Partners-Next Steps

Meeting with SPG to planhellipndash Partnership and pricing modelndash Impact structure

Development of a blueprint for Corporate Partnership MOUndash Draft for June 2005 Meeting Series

Continued discussionsnegotiations with corporations that showed interest in partnership

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Segment Initiative-First Steps

Objective identify how we can cooperate with non-IEEE groups and individuals who operate in our fields of interest

Fields of interest for 2005ndash Healthcare (instrumentation and IT) ndash Multimedia and entertainment

Started with IT professionals in Healthcarendash Worked closely with the Biotech Council and EMBS

First contact HIMSS (Healthcare Information and Management Systems Society) ndash 15000 members and 220 corporations

Tecker Consultants contracted to conduct focus groups at HIMSS annual convention

Segment Initiative-Next Steps

Analyze HIMSS focus group outcomesndash Is this the model we should follow

Conduct focus groups at the March 2005 meeting of the American College of Cardiologyndash 600 papers ldquoin commonrdquo

Expand effort to Multimedia and Entertainmentndash Work closely with the Broadcasting Technology

Society

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Country Initiative Titles amp Grades

Country Initiative the case for an outreach effort in Spainndash Initial analysis will be presented to MDC and

the TC

Membership titles and grade qualificationsndash Discussion of the new Graduate Student

Member grade will take place in meetings of RAB and MDC

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Web Usability ndash Design

Multiple interfaces confuse usersPoor navigability ndash Heavy use of BACK button in testing (avg 8)

Inconsistent link colorsUsers assume primary ldquofederatedrdquo SEARCH on home pageUsers expect ldquoGoogle-likerdquo SEARCHUsers gothellipndash Multiple SEARCH interfacesndash Searches not structured to usersrsquo priorities ndash Different routes to locate articlesndash Protracted search timesndash Frustratedmdashencountered dead ends gave up

PSPB Ad-hoc Web Advisory Group February 2005

Web Usability ndash Content

Passive vocabularyMarketing tone in textNon-informational graphicsExamplesndash Difficulty interpreting membership

criteriandash Misunderstood access authorizationsndash Exceedingly complex renewal process

Web Projects 2005-2006

Define primary tasks navigation sequences and interfacesDevelop standardsndash User interface identitybranding content

style and format physically disabled

Redesignre-architect IEEE Home PageDevelop new design page architecture templatesStandardize basic navigation for ieeeorg and other essential sub-sites

Web Projects II

Develop information amp navigation ldquoGatewaysrdquondash About IEEEndash Volunteers (customized ultimately

personalized)ndash Publicationsndash Conferencesndash Standardsndash Societiesndash Conference Organizersndash Careers

Web Projects III

Exploresupport e-commerce common ldquoshopping cartrdquo functionPerform clickstream analysis and data miningConduct usability testing of prototypesTrain content owners on ldquousable designrdquo and writing for the web

Web-Related Projects Underway

Major Xplore interface revision and Xplore functionalityUnified login ndashauthentication available on MyIEEE and soon will allow login to Xplore simultaneouslyIEEE Spectrum online redesignVolunteer Portal ndashconcept and preliminary plansHome page and sub-page graphic design conceptsClickstream analysis by volunteersstaffTAB content area revamp -concepts and planningBusiness Management Systems (BMS) project ndashvendorapplication selected -affects access to member financial data for possible Web display and accessMembership portalIEEEtv

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

IEEE Enabling Culture Principles

Member No 1 amp Customer FocusRespect for the Employee and VolunteerTeamworkLead by ExampleParticipatory ManagementAccountability amp Our Word is Our BondInnovation amp Continuous ImprovementOpen Honest Communication and Feedback

IEEE Mission and Vision

VISIONTo advance global prosperity by fostering technological innovation enabling members careers and promoting community world-wide

MISSIONThe IEEE promotes the engineering process of creating developing integrating sharing and applying knowledge about electro and information technologies and sciences for the benefit of humanity and the profession

RAB Strategic Goals

Ensure the value of membershipBe the Leader in Membership DirectionBe the leader in Volunteer DevelopmentBe at the forefront of CommunicationsMeet the Challenges of a large transnational organizationEmphasize delegation using the powers reserved concept

Region 2 Goals

Increase overall Region leadership presence Support the programs of our Sections and ChaptersDevelop stronger ties with industry and governmentNurture future IEEE leaders by focusing support to student branch GOLD and PACE activitiesRecognize and reward the efforts and accomplishments of our members

Missing Reports

Central Pennsylvaniandash Meeting Financial

Officer Reporting

Johnstownndash Financial Reporting

Philadelphiandash Officer Reporting

West Virginiandash Meeting Reports

Youngstownndash Officer Reporting

Sections have until

30 June 200530 June 2005 to submit

reporting in order to

qualify for a 2005 Section

Rebate

Inactive Or Under-ReportedName Subgroup 2001 2002 2003

BALTIMORE AES10 2 1 0

CLEVELAND

C16 0 0 0

IA34 0 0 1

PE31 2 2 1

COLUMBUS GOLD NA 2 0

LEHIGH VALLEY C16 0 0 0

PHILADELPHIA

ED15CPMT21 1 0 0

EM14SIT30 2 4 0

EMB18 2 0 0

EMC27 2 0 0

MAG33 2 0 0

PITTSBURGH EMB18 2 2 1

WASHINGTON R07 JT WANOVA 0 1 1

RAB Leadership Award

To recognize those individuals who have exhibited exemplary and substantive leadership of an extraordinary nature in implementing activities which support RAB goals and objectives at the local regional national andor international level

Neville Jacobs ndash Baltimore Sectionndash For significant contributions and leadership in

providing pre-college electrical engineering exposure to high school students through the Baltimore Section Robot Project Activities

RAB Achievement Award

To recognize individuals involved with RAB andor the Regional network for singular achievement in the development and completion of a project(s) or activity(ies) which are directed to the fulfillment of one or more of the goals and objectives of RAB Amarjeet Basra ndash Northern Virginia Sectionndash For outstanding contributions in promoting

IEEE to college and pre-college students within the IEEE Northern Virginia Section

RAB 2005 - Section Significant Anniversary Banner

To recognize a Section for outstanding longevity through continuity in member support and enthusiasmJohnstown Sectionndash 50 Years (established 14 April 1955)

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Segment Initiative-First Steps

Objective identify how we can cooperate with non-IEEE groups and individuals who operate in our fields of interest

Fields of interest for 2005ndash Healthcare (instrumentation and IT) ndash Multimedia and entertainment

Started with IT professionals in Healthcarendash Worked closely with the Biotech Council and EMBS

First contact HIMSS (Healthcare Information and Management Systems Society) ndash 15000 members and 220 corporations

Tecker Consultants contracted to conduct focus groups at HIMSS annual convention

Segment Initiative-Next Steps

Analyze HIMSS focus group outcomesndash Is this the model we should follow

Conduct focus groups at the March 2005 meeting of the American College of Cardiologyndash 600 papers ldquoin commonrdquo

Expand effort to Multimedia and Entertainmentndash Work closely with the Broadcasting Technology

Society

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Country Initiative Titles amp Grades

Country Initiative the case for an outreach effort in Spainndash Initial analysis will be presented to MDC and

the TC

Membership titles and grade qualificationsndash Discussion of the new Graduate Student

Member grade will take place in meetings of RAB and MDC

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Web Usability ndash Design

Multiple interfaces confuse usersPoor navigability ndash Heavy use of BACK button in testing (avg 8)

Inconsistent link colorsUsers assume primary ldquofederatedrdquo SEARCH on home pageUsers expect ldquoGoogle-likerdquo SEARCHUsers gothellipndash Multiple SEARCH interfacesndash Searches not structured to usersrsquo priorities ndash Different routes to locate articlesndash Protracted search timesndash Frustratedmdashencountered dead ends gave up

PSPB Ad-hoc Web Advisory Group February 2005

Web Usability ndash Content

Passive vocabularyMarketing tone in textNon-informational graphicsExamplesndash Difficulty interpreting membership

criteriandash Misunderstood access authorizationsndash Exceedingly complex renewal process

Web Projects 2005-2006

Define primary tasks navigation sequences and interfacesDevelop standardsndash User interface identitybranding content

style and format physically disabled

Redesignre-architect IEEE Home PageDevelop new design page architecture templatesStandardize basic navigation for ieeeorg and other essential sub-sites

Web Projects II

Develop information amp navigation ldquoGatewaysrdquondash About IEEEndash Volunteers (customized ultimately

personalized)ndash Publicationsndash Conferencesndash Standardsndash Societiesndash Conference Organizersndash Careers

Web Projects III

Exploresupport e-commerce common ldquoshopping cartrdquo functionPerform clickstream analysis and data miningConduct usability testing of prototypesTrain content owners on ldquousable designrdquo and writing for the web

Web-Related Projects Underway

Major Xplore interface revision and Xplore functionalityUnified login ndashauthentication available on MyIEEE and soon will allow login to Xplore simultaneouslyIEEE Spectrum online redesignVolunteer Portal ndashconcept and preliminary plansHome page and sub-page graphic design conceptsClickstream analysis by volunteersstaffTAB content area revamp -concepts and planningBusiness Management Systems (BMS) project ndashvendorapplication selected -affects access to member financial data for possible Web display and accessMembership portalIEEEtv

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

IEEE Enabling Culture Principles

Member No 1 amp Customer FocusRespect for the Employee and VolunteerTeamworkLead by ExampleParticipatory ManagementAccountability amp Our Word is Our BondInnovation amp Continuous ImprovementOpen Honest Communication and Feedback

IEEE Mission and Vision

VISIONTo advance global prosperity by fostering technological innovation enabling members careers and promoting community world-wide

MISSIONThe IEEE promotes the engineering process of creating developing integrating sharing and applying knowledge about electro and information technologies and sciences for the benefit of humanity and the profession

RAB Strategic Goals

Ensure the value of membershipBe the Leader in Membership DirectionBe the leader in Volunteer DevelopmentBe at the forefront of CommunicationsMeet the Challenges of a large transnational organizationEmphasize delegation using the powers reserved concept

Region 2 Goals

Increase overall Region leadership presence Support the programs of our Sections and ChaptersDevelop stronger ties with industry and governmentNurture future IEEE leaders by focusing support to student branch GOLD and PACE activitiesRecognize and reward the efforts and accomplishments of our members

Missing Reports

Central Pennsylvaniandash Meeting Financial

Officer Reporting

Johnstownndash Financial Reporting

Philadelphiandash Officer Reporting

West Virginiandash Meeting Reports

Youngstownndash Officer Reporting

Sections have until

30 June 200530 June 2005 to submit

reporting in order to

qualify for a 2005 Section

Rebate

Inactive Or Under-ReportedName Subgroup 2001 2002 2003

BALTIMORE AES10 2 1 0

CLEVELAND

C16 0 0 0

IA34 0 0 1

PE31 2 2 1

COLUMBUS GOLD NA 2 0

LEHIGH VALLEY C16 0 0 0

PHILADELPHIA

ED15CPMT21 1 0 0

EM14SIT30 2 4 0

EMB18 2 0 0

EMC27 2 0 0

MAG33 2 0 0

PITTSBURGH EMB18 2 2 1

WASHINGTON R07 JT WANOVA 0 1 1

RAB Leadership Award

To recognize those individuals who have exhibited exemplary and substantive leadership of an extraordinary nature in implementing activities which support RAB goals and objectives at the local regional national andor international level

Neville Jacobs ndash Baltimore Sectionndash For significant contributions and leadership in

providing pre-college electrical engineering exposure to high school students through the Baltimore Section Robot Project Activities

RAB Achievement Award

To recognize individuals involved with RAB andor the Regional network for singular achievement in the development and completion of a project(s) or activity(ies) which are directed to the fulfillment of one or more of the goals and objectives of RAB Amarjeet Basra ndash Northern Virginia Sectionndash For outstanding contributions in promoting

IEEE to college and pre-college students within the IEEE Northern Virginia Section

RAB 2005 - Section Significant Anniversary Banner

To recognize a Section for outstanding longevity through continuity in member support and enthusiasmJohnstown Sectionndash 50 Years (established 14 April 1955)

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

Segment Initiative-First Steps

Objective identify how we can cooperate with non-IEEE groups and individuals who operate in our fields of interest

Fields of interest for 2005ndash Healthcare (instrumentation and IT) ndash Multimedia and entertainment

Started with IT professionals in Healthcarendash Worked closely with the Biotech Council and EMBS

First contact HIMSS (Healthcare Information and Management Systems Society) ndash 15000 members and 220 corporations

Tecker Consultants contracted to conduct focus groups at HIMSS annual convention

Segment Initiative-Next Steps

Analyze HIMSS focus group outcomesndash Is this the model we should follow

Conduct focus groups at the March 2005 meeting of the American College of Cardiologyndash 600 papers ldquoin commonrdquo

Expand effort to Multimedia and Entertainmentndash Work closely with the Broadcasting Technology

Society

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Country Initiative Titles amp Grades

Country Initiative the case for an outreach effort in Spainndash Initial analysis will be presented to MDC and

the TC

Membership titles and grade qualificationsndash Discussion of the new Graduate Student

Member grade will take place in meetings of RAB and MDC

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Web Usability ndash Design

Multiple interfaces confuse usersPoor navigability ndash Heavy use of BACK button in testing (avg 8)

Inconsistent link colorsUsers assume primary ldquofederatedrdquo SEARCH on home pageUsers expect ldquoGoogle-likerdquo SEARCHUsers gothellipndash Multiple SEARCH interfacesndash Searches not structured to usersrsquo priorities ndash Different routes to locate articlesndash Protracted search timesndash Frustratedmdashencountered dead ends gave up

PSPB Ad-hoc Web Advisory Group February 2005

Web Usability ndash Content

Passive vocabularyMarketing tone in textNon-informational graphicsExamplesndash Difficulty interpreting membership

criteriandash Misunderstood access authorizationsndash Exceedingly complex renewal process

Web Projects 2005-2006

Define primary tasks navigation sequences and interfacesDevelop standardsndash User interface identitybranding content

style and format physically disabled

Redesignre-architect IEEE Home PageDevelop new design page architecture templatesStandardize basic navigation for ieeeorg and other essential sub-sites

Web Projects II

Develop information amp navigation ldquoGatewaysrdquondash About IEEEndash Volunteers (customized ultimately

personalized)ndash Publicationsndash Conferencesndash Standardsndash Societiesndash Conference Organizersndash Careers

Web Projects III

Exploresupport e-commerce common ldquoshopping cartrdquo functionPerform clickstream analysis and data miningConduct usability testing of prototypesTrain content owners on ldquousable designrdquo and writing for the web

Web-Related Projects Underway

Major Xplore interface revision and Xplore functionalityUnified login ndashauthentication available on MyIEEE and soon will allow login to Xplore simultaneouslyIEEE Spectrum online redesignVolunteer Portal ndashconcept and preliminary plansHome page and sub-page graphic design conceptsClickstream analysis by volunteersstaffTAB content area revamp -concepts and planningBusiness Management Systems (BMS) project ndashvendorapplication selected -affects access to member financial data for possible Web display and accessMembership portalIEEEtv

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

IEEE Enabling Culture Principles

Member No 1 amp Customer FocusRespect for the Employee and VolunteerTeamworkLead by ExampleParticipatory ManagementAccountability amp Our Word is Our BondInnovation amp Continuous ImprovementOpen Honest Communication and Feedback

IEEE Mission and Vision

VISIONTo advance global prosperity by fostering technological innovation enabling members careers and promoting community world-wide

MISSIONThe IEEE promotes the engineering process of creating developing integrating sharing and applying knowledge about electro and information technologies and sciences for the benefit of humanity and the profession

RAB Strategic Goals

Ensure the value of membershipBe the Leader in Membership DirectionBe the leader in Volunteer DevelopmentBe at the forefront of CommunicationsMeet the Challenges of a large transnational organizationEmphasize delegation using the powers reserved concept

Region 2 Goals

Increase overall Region leadership presence Support the programs of our Sections and ChaptersDevelop stronger ties with industry and governmentNurture future IEEE leaders by focusing support to student branch GOLD and PACE activitiesRecognize and reward the efforts and accomplishments of our members

Missing Reports

Central Pennsylvaniandash Meeting Financial

Officer Reporting

Johnstownndash Financial Reporting

Philadelphiandash Officer Reporting

West Virginiandash Meeting Reports

Youngstownndash Officer Reporting

Sections have until

30 June 200530 June 2005 to submit

reporting in order to

qualify for a 2005 Section

Rebate

Inactive Or Under-ReportedName Subgroup 2001 2002 2003

BALTIMORE AES10 2 1 0

CLEVELAND

C16 0 0 0

IA34 0 0 1

PE31 2 2 1

COLUMBUS GOLD NA 2 0

LEHIGH VALLEY C16 0 0 0

PHILADELPHIA

ED15CPMT21 1 0 0

EM14SIT30 2 4 0

EMB18 2 0 0

EMC27 2 0 0

MAG33 2 0 0

PITTSBURGH EMB18 2 2 1

WASHINGTON R07 JT WANOVA 0 1 1

RAB Leadership Award

To recognize those individuals who have exhibited exemplary and substantive leadership of an extraordinary nature in implementing activities which support RAB goals and objectives at the local regional national andor international level

Neville Jacobs ndash Baltimore Sectionndash For significant contributions and leadership in

providing pre-college electrical engineering exposure to high school students through the Baltimore Section Robot Project Activities

RAB Achievement Award

To recognize individuals involved with RAB andor the Regional network for singular achievement in the development and completion of a project(s) or activity(ies) which are directed to the fulfillment of one or more of the goals and objectives of RAB Amarjeet Basra ndash Northern Virginia Sectionndash For outstanding contributions in promoting

IEEE to college and pre-college students within the IEEE Northern Virginia Section

RAB 2005 - Section Significant Anniversary Banner

To recognize a Section for outstanding longevity through continuity in member support and enthusiasmJohnstown Sectionndash 50 Years (established 14 April 1955)

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

Segment Initiative-Next Steps

Analyze HIMSS focus group outcomesndash Is this the model we should follow

Conduct focus groups at the March 2005 meeting of the American College of Cardiologyndash 600 papers ldquoin commonrdquo

Expand effort to Multimedia and Entertainmentndash Work closely with the Broadcasting Technology

Society

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Country Initiative Titles amp Grades

Country Initiative the case for an outreach effort in Spainndash Initial analysis will be presented to MDC and

the TC

Membership titles and grade qualificationsndash Discussion of the new Graduate Student

Member grade will take place in meetings of RAB and MDC

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Web Usability ndash Design

Multiple interfaces confuse usersPoor navigability ndash Heavy use of BACK button in testing (avg 8)

Inconsistent link colorsUsers assume primary ldquofederatedrdquo SEARCH on home pageUsers expect ldquoGoogle-likerdquo SEARCHUsers gothellipndash Multiple SEARCH interfacesndash Searches not structured to usersrsquo priorities ndash Different routes to locate articlesndash Protracted search timesndash Frustratedmdashencountered dead ends gave up

PSPB Ad-hoc Web Advisory Group February 2005

Web Usability ndash Content

Passive vocabularyMarketing tone in textNon-informational graphicsExamplesndash Difficulty interpreting membership

criteriandash Misunderstood access authorizationsndash Exceedingly complex renewal process

Web Projects 2005-2006

Define primary tasks navigation sequences and interfacesDevelop standardsndash User interface identitybranding content

style and format physically disabled

Redesignre-architect IEEE Home PageDevelop new design page architecture templatesStandardize basic navigation for ieeeorg and other essential sub-sites

Web Projects II

Develop information amp navigation ldquoGatewaysrdquondash About IEEEndash Volunteers (customized ultimately

personalized)ndash Publicationsndash Conferencesndash Standardsndash Societiesndash Conference Organizersndash Careers

Web Projects III

Exploresupport e-commerce common ldquoshopping cartrdquo functionPerform clickstream analysis and data miningConduct usability testing of prototypesTrain content owners on ldquousable designrdquo and writing for the web

Web-Related Projects Underway

Major Xplore interface revision and Xplore functionalityUnified login ndashauthentication available on MyIEEE and soon will allow login to Xplore simultaneouslyIEEE Spectrum online redesignVolunteer Portal ndashconcept and preliminary plansHome page and sub-page graphic design conceptsClickstream analysis by volunteersstaffTAB content area revamp -concepts and planningBusiness Management Systems (BMS) project ndashvendorapplication selected -affects access to member financial data for possible Web display and accessMembership portalIEEEtv

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

IEEE Enabling Culture Principles

Member No 1 amp Customer FocusRespect for the Employee and VolunteerTeamworkLead by ExampleParticipatory ManagementAccountability amp Our Word is Our BondInnovation amp Continuous ImprovementOpen Honest Communication and Feedback

IEEE Mission and Vision

VISIONTo advance global prosperity by fostering technological innovation enabling members careers and promoting community world-wide

MISSIONThe IEEE promotes the engineering process of creating developing integrating sharing and applying knowledge about electro and information technologies and sciences for the benefit of humanity and the profession

RAB Strategic Goals

Ensure the value of membershipBe the Leader in Membership DirectionBe the leader in Volunteer DevelopmentBe at the forefront of CommunicationsMeet the Challenges of a large transnational organizationEmphasize delegation using the powers reserved concept

Region 2 Goals

Increase overall Region leadership presence Support the programs of our Sections and ChaptersDevelop stronger ties with industry and governmentNurture future IEEE leaders by focusing support to student branch GOLD and PACE activitiesRecognize and reward the efforts and accomplishments of our members

Missing Reports

Central Pennsylvaniandash Meeting Financial

Officer Reporting

Johnstownndash Financial Reporting

Philadelphiandash Officer Reporting

West Virginiandash Meeting Reports

Youngstownndash Officer Reporting

Sections have until

30 June 200530 June 2005 to submit

reporting in order to

qualify for a 2005 Section

Rebate

Inactive Or Under-ReportedName Subgroup 2001 2002 2003

BALTIMORE AES10 2 1 0

CLEVELAND

C16 0 0 0

IA34 0 0 1

PE31 2 2 1

COLUMBUS GOLD NA 2 0

LEHIGH VALLEY C16 0 0 0

PHILADELPHIA

ED15CPMT21 1 0 0

EM14SIT30 2 4 0

EMB18 2 0 0

EMC27 2 0 0

MAG33 2 0 0

PITTSBURGH EMB18 2 2 1

WASHINGTON R07 JT WANOVA 0 1 1

RAB Leadership Award

To recognize those individuals who have exhibited exemplary and substantive leadership of an extraordinary nature in implementing activities which support RAB goals and objectives at the local regional national andor international level

Neville Jacobs ndash Baltimore Sectionndash For significant contributions and leadership in

providing pre-college electrical engineering exposure to high school students through the Baltimore Section Robot Project Activities

RAB Achievement Award

To recognize individuals involved with RAB andor the Regional network for singular achievement in the development and completion of a project(s) or activity(ies) which are directed to the fulfillment of one or more of the goals and objectives of RAB Amarjeet Basra ndash Northern Virginia Sectionndash For outstanding contributions in promoting

IEEE to college and pre-college students within the IEEE Northern Virginia Section

RAB 2005 - Section Significant Anniversary Banner

To recognize a Section for outstanding longevity through continuity in member support and enthusiasmJohnstown Sectionndash 50 Years (established 14 April 1955)

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

Membership Project

BackgroundCorporate PartnershipSegment InitiativeCountry InitiativeMembership Titles amp Qualifications

Country Initiative Titles amp Grades

Country Initiative the case for an outreach effort in Spainndash Initial analysis will be presented to MDC and

the TC

Membership titles and grade qualificationsndash Discussion of the new Graduate Student

Member grade will take place in meetings of RAB and MDC

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Web Usability ndash Design

Multiple interfaces confuse usersPoor navigability ndash Heavy use of BACK button in testing (avg 8)

Inconsistent link colorsUsers assume primary ldquofederatedrdquo SEARCH on home pageUsers expect ldquoGoogle-likerdquo SEARCHUsers gothellipndash Multiple SEARCH interfacesndash Searches not structured to usersrsquo priorities ndash Different routes to locate articlesndash Protracted search timesndash Frustratedmdashencountered dead ends gave up

PSPB Ad-hoc Web Advisory Group February 2005

Web Usability ndash Content

Passive vocabularyMarketing tone in textNon-informational graphicsExamplesndash Difficulty interpreting membership

criteriandash Misunderstood access authorizationsndash Exceedingly complex renewal process

Web Projects 2005-2006

Define primary tasks navigation sequences and interfacesDevelop standardsndash User interface identitybranding content

style and format physically disabled

Redesignre-architect IEEE Home PageDevelop new design page architecture templatesStandardize basic navigation for ieeeorg and other essential sub-sites

Web Projects II

Develop information amp navigation ldquoGatewaysrdquondash About IEEEndash Volunteers (customized ultimately

personalized)ndash Publicationsndash Conferencesndash Standardsndash Societiesndash Conference Organizersndash Careers

Web Projects III

Exploresupport e-commerce common ldquoshopping cartrdquo functionPerform clickstream analysis and data miningConduct usability testing of prototypesTrain content owners on ldquousable designrdquo and writing for the web

Web-Related Projects Underway

Major Xplore interface revision and Xplore functionalityUnified login ndashauthentication available on MyIEEE and soon will allow login to Xplore simultaneouslyIEEE Spectrum online redesignVolunteer Portal ndashconcept and preliminary plansHome page and sub-page graphic design conceptsClickstream analysis by volunteersstaffTAB content area revamp -concepts and planningBusiness Management Systems (BMS) project ndashvendorapplication selected -affects access to member financial data for possible Web display and accessMembership portalIEEEtv

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

IEEE Enabling Culture Principles

Member No 1 amp Customer FocusRespect for the Employee and VolunteerTeamworkLead by ExampleParticipatory ManagementAccountability amp Our Word is Our BondInnovation amp Continuous ImprovementOpen Honest Communication and Feedback

IEEE Mission and Vision

VISIONTo advance global prosperity by fostering technological innovation enabling members careers and promoting community world-wide

MISSIONThe IEEE promotes the engineering process of creating developing integrating sharing and applying knowledge about electro and information technologies and sciences for the benefit of humanity and the profession

RAB Strategic Goals

Ensure the value of membershipBe the Leader in Membership DirectionBe the leader in Volunteer DevelopmentBe at the forefront of CommunicationsMeet the Challenges of a large transnational organizationEmphasize delegation using the powers reserved concept

Region 2 Goals

Increase overall Region leadership presence Support the programs of our Sections and ChaptersDevelop stronger ties with industry and governmentNurture future IEEE leaders by focusing support to student branch GOLD and PACE activitiesRecognize and reward the efforts and accomplishments of our members

Missing Reports

Central Pennsylvaniandash Meeting Financial

Officer Reporting

Johnstownndash Financial Reporting

Philadelphiandash Officer Reporting

West Virginiandash Meeting Reports

Youngstownndash Officer Reporting

Sections have until

30 June 200530 June 2005 to submit

reporting in order to

qualify for a 2005 Section

Rebate

Inactive Or Under-ReportedName Subgroup 2001 2002 2003

BALTIMORE AES10 2 1 0

CLEVELAND

C16 0 0 0

IA34 0 0 1

PE31 2 2 1

COLUMBUS GOLD NA 2 0

LEHIGH VALLEY C16 0 0 0

PHILADELPHIA

ED15CPMT21 1 0 0

EM14SIT30 2 4 0

EMB18 2 0 0

EMC27 2 0 0

MAG33 2 0 0

PITTSBURGH EMB18 2 2 1

WASHINGTON R07 JT WANOVA 0 1 1

RAB Leadership Award

To recognize those individuals who have exhibited exemplary and substantive leadership of an extraordinary nature in implementing activities which support RAB goals and objectives at the local regional national andor international level

Neville Jacobs ndash Baltimore Sectionndash For significant contributions and leadership in

providing pre-college electrical engineering exposure to high school students through the Baltimore Section Robot Project Activities

RAB Achievement Award

To recognize individuals involved with RAB andor the Regional network for singular achievement in the development and completion of a project(s) or activity(ies) which are directed to the fulfillment of one or more of the goals and objectives of RAB Amarjeet Basra ndash Northern Virginia Sectionndash For outstanding contributions in promoting

IEEE to college and pre-college students within the IEEE Northern Virginia Section

RAB 2005 - Section Significant Anniversary Banner

To recognize a Section for outstanding longevity through continuity in member support and enthusiasmJohnstown Sectionndash 50 Years (established 14 April 1955)

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

Country Initiative Titles amp Grades

Country Initiative the case for an outreach effort in Spainndash Initial analysis will be presented to MDC and

the TC

Membership titles and grade qualificationsndash Discussion of the new Graduate Student

Member grade will take place in meetings of RAB and MDC

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Web Usability ndash Design

Multiple interfaces confuse usersPoor navigability ndash Heavy use of BACK button in testing (avg 8)

Inconsistent link colorsUsers assume primary ldquofederatedrdquo SEARCH on home pageUsers expect ldquoGoogle-likerdquo SEARCHUsers gothellipndash Multiple SEARCH interfacesndash Searches not structured to usersrsquo priorities ndash Different routes to locate articlesndash Protracted search timesndash Frustratedmdashencountered dead ends gave up

PSPB Ad-hoc Web Advisory Group February 2005

Web Usability ndash Content

Passive vocabularyMarketing tone in textNon-informational graphicsExamplesndash Difficulty interpreting membership

criteriandash Misunderstood access authorizationsndash Exceedingly complex renewal process

Web Projects 2005-2006

Define primary tasks navigation sequences and interfacesDevelop standardsndash User interface identitybranding content

style and format physically disabled

Redesignre-architect IEEE Home PageDevelop new design page architecture templatesStandardize basic navigation for ieeeorg and other essential sub-sites

Web Projects II

Develop information amp navigation ldquoGatewaysrdquondash About IEEEndash Volunteers (customized ultimately

personalized)ndash Publicationsndash Conferencesndash Standardsndash Societiesndash Conference Organizersndash Careers

Web Projects III

Exploresupport e-commerce common ldquoshopping cartrdquo functionPerform clickstream analysis and data miningConduct usability testing of prototypesTrain content owners on ldquousable designrdquo and writing for the web

Web-Related Projects Underway

Major Xplore interface revision and Xplore functionalityUnified login ndashauthentication available on MyIEEE and soon will allow login to Xplore simultaneouslyIEEE Spectrum online redesignVolunteer Portal ndashconcept and preliminary plansHome page and sub-page graphic design conceptsClickstream analysis by volunteersstaffTAB content area revamp -concepts and planningBusiness Management Systems (BMS) project ndashvendorapplication selected -affects access to member financial data for possible Web display and accessMembership portalIEEEtv

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

IEEE Enabling Culture Principles

Member No 1 amp Customer FocusRespect for the Employee and VolunteerTeamworkLead by ExampleParticipatory ManagementAccountability amp Our Word is Our BondInnovation amp Continuous ImprovementOpen Honest Communication and Feedback

IEEE Mission and Vision

VISIONTo advance global prosperity by fostering technological innovation enabling members careers and promoting community world-wide

MISSIONThe IEEE promotes the engineering process of creating developing integrating sharing and applying knowledge about electro and information technologies and sciences for the benefit of humanity and the profession

RAB Strategic Goals

Ensure the value of membershipBe the Leader in Membership DirectionBe the leader in Volunteer DevelopmentBe at the forefront of CommunicationsMeet the Challenges of a large transnational organizationEmphasize delegation using the powers reserved concept

Region 2 Goals

Increase overall Region leadership presence Support the programs of our Sections and ChaptersDevelop stronger ties with industry and governmentNurture future IEEE leaders by focusing support to student branch GOLD and PACE activitiesRecognize and reward the efforts and accomplishments of our members

Missing Reports

Central Pennsylvaniandash Meeting Financial

Officer Reporting

Johnstownndash Financial Reporting

Philadelphiandash Officer Reporting

West Virginiandash Meeting Reports

Youngstownndash Officer Reporting

Sections have until

30 June 200530 June 2005 to submit

reporting in order to

qualify for a 2005 Section

Rebate

Inactive Or Under-ReportedName Subgroup 2001 2002 2003

BALTIMORE AES10 2 1 0

CLEVELAND

C16 0 0 0

IA34 0 0 1

PE31 2 2 1

COLUMBUS GOLD NA 2 0

LEHIGH VALLEY C16 0 0 0

PHILADELPHIA

ED15CPMT21 1 0 0

EM14SIT30 2 4 0

EMB18 2 0 0

EMC27 2 0 0

MAG33 2 0 0

PITTSBURGH EMB18 2 2 1

WASHINGTON R07 JT WANOVA 0 1 1

RAB Leadership Award

To recognize those individuals who have exhibited exemplary and substantive leadership of an extraordinary nature in implementing activities which support RAB goals and objectives at the local regional national andor international level

Neville Jacobs ndash Baltimore Sectionndash For significant contributions and leadership in

providing pre-college electrical engineering exposure to high school students through the Baltimore Section Robot Project Activities

RAB Achievement Award

To recognize individuals involved with RAB andor the Regional network for singular achievement in the development and completion of a project(s) or activity(ies) which are directed to the fulfillment of one or more of the goals and objectives of RAB Amarjeet Basra ndash Northern Virginia Sectionndash For outstanding contributions in promoting

IEEE to college and pre-college students within the IEEE Northern Virginia Section

RAB 2005 - Section Significant Anniversary Banner

To recognize a Section for outstanding longevity through continuity in member support and enthusiasmJohnstown Sectionndash 50 Years (established 14 April 1955)

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Web Usability ndash Design

Multiple interfaces confuse usersPoor navigability ndash Heavy use of BACK button in testing (avg 8)

Inconsistent link colorsUsers assume primary ldquofederatedrdquo SEARCH on home pageUsers expect ldquoGoogle-likerdquo SEARCHUsers gothellipndash Multiple SEARCH interfacesndash Searches not structured to usersrsquo priorities ndash Different routes to locate articlesndash Protracted search timesndash Frustratedmdashencountered dead ends gave up

PSPB Ad-hoc Web Advisory Group February 2005

Web Usability ndash Content

Passive vocabularyMarketing tone in textNon-informational graphicsExamplesndash Difficulty interpreting membership

criteriandash Misunderstood access authorizationsndash Exceedingly complex renewal process

Web Projects 2005-2006

Define primary tasks navigation sequences and interfacesDevelop standardsndash User interface identitybranding content

style and format physically disabled

Redesignre-architect IEEE Home PageDevelop new design page architecture templatesStandardize basic navigation for ieeeorg and other essential sub-sites

Web Projects II

Develop information amp navigation ldquoGatewaysrdquondash About IEEEndash Volunteers (customized ultimately

personalized)ndash Publicationsndash Conferencesndash Standardsndash Societiesndash Conference Organizersndash Careers

Web Projects III

Exploresupport e-commerce common ldquoshopping cartrdquo functionPerform clickstream analysis and data miningConduct usability testing of prototypesTrain content owners on ldquousable designrdquo and writing for the web

Web-Related Projects Underway

Major Xplore interface revision and Xplore functionalityUnified login ndashauthentication available on MyIEEE and soon will allow login to Xplore simultaneouslyIEEE Spectrum online redesignVolunteer Portal ndashconcept and preliminary plansHome page and sub-page graphic design conceptsClickstream analysis by volunteersstaffTAB content area revamp -concepts and planningBusiness Management Systems (BMS) project ndashvendorapplication selected -affects access to member financial data for possible Web display and accessMembership portalIEEEtv

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

IEEE Enabling Culture Principles

Member No 1 amp Customer FocusRespect for the Employee and VolunteerTeamworkLead by ExampleParticipatory ManagementAccountability amp Our Word is Our BondInnovation amp Continuous ImprovementOpen Honest Communication and Feedback

IEEE Mission and Vision

VISIONTo advance global prosperity by fostering technological innovation enabling members careers and promoting community world-wide

MISSIONThe IEEE promotes the engineering process of creating developing integrating sharing and applying knowledge about electro and information technologies and sciences for the benefit of humanity and the profession

RAB Strategic Goals

Ensure the value of membershipBe the Leader in Membership DirectionBe the leader in Volunteer DevelopmentBe at the forefront of CommunicationsMeet the Challenges of a large transnational organizationEmphasize delegation using the powers reserved concept

Region 2 Goals

Increase overall Region leadership presence Support the programs of our Sections and ChaptersDevelop stronger ties with industry and governmentNurture future IEEE leaders by focusing support to student branch GOLD and PACE activitiesRecognize and reward the efforts and accomplishments of our members

Missing Reports

Central Pennsylvaniandash Meeting Financial

Officer Reporting

Johnstownndash Financial Reporting

Philadelphiandash Officer Reporting

West Virginiandash Meeting Reports

Youngstownndash Officer Reporting

Sections have until

30 June 200530 June 2005 to submit

reporting in order to

qualify for a 2005 Section

Rebate

Inactive Or Under-ReportedName Subgroup 2001 2002 2003

BALTIMORE AES10 2 1 0

CLEVELAND

C16 0 0 0

IA34 0 0 1

PE31 2 2 1

COLUMBUS GOLD NA 2 0

LEHIGH VALLEY C16 0 0 0

PHILADELPHIA

ED15CPMT21 1 0 0

EM14SIT30 2 4 0

EMB18 2 0 0

EMC27 2 0 0

MAG33 2 0 0

PITTSBURGH EMB18 2 2 1

WASHINGTON R07 JT WANOVA 0 1 1

RAB Leadership Award

To recognize those individuals who have exhibited exemplary and substantive leadership of an extraordinary nature in implementing activities which support RAB goals and objectives at the local regional national andor international level

Neville Jacobs ndash Baltimore Sectionndash For significant contributions and leadership in

providing pre-college electrical engineering exposure to high school students through the Baltimore Section Robot Project Activities

RAB Achievement Award

To recognize individuals involved with RAB andor the Regional network for singular achievement in the development and completion of a project(s) or activity(ies) which are directed to the fulfillment of one or more of the goals and objectives of RAB Amarjeet Basra ndash Northern Virginia Sectionndash For outstanding contributions in promoting

IEEE to college and pre-college students within the IEEE Northern Virginia Section

RAB 2005 - Section Significant Anniversary Banner

To recognize a Section for outstanding longevity through continuity in member support and enthusiasmJohnstown Sectionndash 50 Years (established 14 April 1955)

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Web Usability ndash Design

Multiple interfaces confuse usersPoor navigability ndash Heavy use of BACK button in testing (avg 8)

Inconsistent link colorsUsers assume primary ldquofederatedrdquo SEARCH on home pageUsers expect ldquoGoogle-likerdquo SEARCHUsers gothellipndash Multiple SEARCH interfacesndash Searches not structured to usersrsquo priorities ndash Different routes to locate articlesndash Protracted search timesndash Frustratedmdashencountered dead ends gave up

PSPB Ad-hoc Web Advisory Group February 2005

Web Usability ndash Content

Passive vocabularyMarketing tone in textNon-informational graphicsExamplesndash Difficulty interpreting membership

criteriandash Misunderstood access authorizationsndash Exceedingly complex renewal process

Web Projects 2005-2006

Define primary tasks navigation sequences and interfacesDevelop standardsndash User interface identitybranding content

style and format physically disabled

Redesignre-architect IEEE Home PageDevelop new design page architecture templatesStandardize basic navigation for ieeeorg and other essential sub-sites

Web Projects II

Develop information amp navigation ldquoGatewaysrdquondash About IEEEndash Volunteers (customized ultimately

personalized)ndash Publicationsndash Conferencesndash Standardsndash Societiesndash Conference Organizersndash Careers

Web Projects III

Exploresupport e-commerce common ldquoshopping cartrdquo functionPerform clickstream analysis and data miningConduct usability testing of prototypesTrain content owners on ldquousable designrdquo and writing for the web

Web-Related Projects Underway

Major Xplore interface revision and Xplore functionalityUnified login ndashauthentication available on MyIEEE and soon will allow login to Xplore simultaneouslyIEEE Spectrum online redesignVolunteer Portal ndashconcept and preliminary plansHome page and sub-page graphic design conceptsClickstream analysis by volunteersstaffTAB content area revamp -concepts and planningBusiness Management Systems (BMS) project ndashvendorapplication selected -affects access to member financial data for possible Web display and accessMembership portalIEEEtv

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

IEEE Enabling Culture Principles

Member No 1 amp Customer FocusRespect for the Employee and VolunteerTeamworkLead by ExampleParticipatory ManagementAccountability amp Our Word is Our BondInnovation amp Continuous ImprovementOpen Honest Communication and Feedback

IEEE Mission and Vision

VISIONTo advance global prosperity by fostering technological innovation enabling members careers and promoting community world-wide

MISSIONThe IEEE promotes the engineering process of creating developing integrating sharing and applying knowledge about electro and information technologies and sciences for the benefit of humanity and the profession

RAB Strategic Goals

Ensure the value of membershipBe the Leader in Membership DirectionBe the leader in Volunteer DevelopmentBe at the forefront of CommunicationsMeet the Challenges of a large transnational organizationEmphasize delegation using the powers reserved concept

Region 2 Goals

Increase overall Region leadership presence Support the programs of our Sections and ChaptersDevelop stronger ties with industry and governmentNurture future IEEE leaders by focusing support to student branch GOLD and PACE activitiesRecognize and reward the efforts and accomplishments of our members

Missing Reports

Central Pennsylvaniandash Meeting Financial

Officer Reporting

Johnstownndash Financial Reporting

Philadelphiandash Officer Reporting

West Virginiandash Meeting Reports

Youngstownndash Officer Reporting

Sections have until

30 June 200530 June 2005 to submit

reporting in order to

qualify for a 2005 Section

Rebate

Inactive Or Under-ReportedName Subgroup 2001 2002 2003

BALTIMORE AES10 2 1 0

CLEVELAND

C16 0 0 0

IA34 0 0 1

PE31 2 2 1

COLUMBUS GOLD NA 2 0

LEHIGH VALLEY C16 0 0 0

PHILADELPHIA

ED15CPMT21 1 0 0

EM14SIT30 2 4 0

EMB18 2 0 0

EMC27 2 0 0

MAG33 2 0 0

PITTSBURGH EMB18 2 2 1

WASHINGTON R07 JT WANOVA 0 1 1

RAB Leadership Award

To recognize those individuals who have exhibited exemplary and substantive leadership of an extraordinary nature in implementing activities which support RAB goals and objectives at the local regional national andor international level

Neville Jacobs ndash Baltimore Sectionndash For significant contributions and leadership in

providing pre-college electrical engineering exposure to high school students through the Baltimore Section Robot Project Activities

RAB Achievement Award

To recognize individuals involved with RAB andor the Regional network for singular achievement in the development and completion of a project(s) or activity(ies) which are directed to the fulfillment of one or more of the goals and objectives of RAB Amarjeet Basra ndash Northern Virginia Sectionndash For outstanding contributions in promoting

IEEE to college and pre-college students within the IEEE Northern Virginia Section

RAB 2005 - Section Significant Anniversary Banner

To recognize a Section for outstanding longevity through continuity in member support and enthusiasmJohnstown Sectionndash 50 Years (established 14 April 1955)

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

Web Usability ndash Design

Multiple interfaces confuse usersPoor navigability ndash Heavy use of BACK button in testing (avg 8)

Inconsistent link colorsUsers assume primary ldquofederatedrdquo SEARCH on home pageUsers expect ldquoGoogle-likerdquo SEARCHUsers gothellipndash Multiple SEARCH interfacesndash Searches not structured to usersrsquo priorities ndash Different routes to locate articlesndash Protracted search timesndash Frustratedmdashencountered dead ends gave up

PSPB Ad-hoc Web Advisory Group February 2005

Web Usability ndash Content

Passive vocabularyMarketing tone in textNon-informational graphicsExamplesndash Difficulty interpreting membership

criteriandash Misunderstood access authorizationsndash Exceedingly complex renewal process

Web Projects 2005-2006

Define primary tasks navigation sequences and interfacesDevelop standardsndash User interface identitybranding content

style and format physically disabled

Redesignre-architect IEEE Home PageDevelop new design page architecture templatesStandardize basic navigation for ieeeorg and other essential sub-sites

Web Projects II

Develop information amp navigation ldquoGatewaysrdquondash About IEEEndash Volunteers (customized ultimately

personalized)ndash Publicationsndash Conferencesndash Standardsndash Societiesndash Conference Organizersndash Careers

Web Projects III

Exploresupport e-commerce common ldquoshopping cartrdquo functionPerform clickstream analysis and data miningConduct usability testing of prototypesTrain content owners on ldquousable designrdquo and writing for the web

Web-Related Projects Underway

Major Xplore interface revision and Xplore functionalityUnified login ndashauthentication available on MyIEEE and soon will allow login to Xplore simultaneouslyIEEE Spectrum online redesignVolunteer Portal ndashconcept and preliminary plansHome page and sub-page graphic design conceptsClickstream analysis by volunteersstaffTAB content area revamp -concepts and planningBusiness Management Systems (BMS) project ndashvendorapplication selected -affects access to member financial data for possible Web display and accessMembership portalIEEEtv

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

IEEE Enabling Culture Principles

Member No 1 amp Customer FocusRespect for the Employee and VolunteerTeamworkLead by ExampleParticipatory ManagementAccountability amp Our Word is Our BondInnovation amp Continuous ImprovementOpen Honest Communication and Feedback

IEEE Mission and Vision

VISIONTo advance global prosperity by fostering technological innovation enabling members careers and promoting community world-wide

MISSIONThe IEEE promotes the engineering process of creating developing integrating sharing and applying knowledge about electro and information technologies and sciences for the benefit of humanity and the profession

RAB Strategic Goals

Ensure the value of membershipBe the Leader in Membership DirectionBe the leader in Volunteer DevelopmentBe at the forefront of CommunicationsMeet the Challenges of a large transnational organizationEmphasize delegation using the powers reserved concept

Region 2 Goals

Increase overall Region leadership presence Support the programs of our Sections and ChaptersDevelop stronger ties with industry and governmentNurture future IEEE leaders by focusing support to student branch GOLD and PACE activitiesRecognize and reward the efforts and accomplishments of our members

Missing Reports

Central Pennsylvaniandash Meeting Financial

Officer Reporting

Johnstownndash Financial Reporting

Philadelphiandash Officer Reporting

West Virginiandash Meeting Reports

Youngstownndash Officer Reporting

Sections have until

30 June 200530 June 2005 to submit

reporting in order to

qualify for a 2005 Section

Rebate

Inactive Or Under-ReportedName Subgroup 2001 2002 2003

BALTIMORE AES10 2 1 0

CLEVELAND

C16 0 0 0

IA34 0 0 1

PE31 2 2 1

COLUMBUS GOLD NA 2 0

LEHIGH VALLEY C16 0 0 0

PHILADELPHIA

ED15CPMT21 1 0 0

EM14SIT30 2 4 0

EMB18 2 0 0

EMC27 2 0 0

MAG33 2 0 0

PITTSBURGH EMB18 2 2 1

WASHINGTON R07 JT WANOVA 0 1 1

RAB Leadership Award

To recognize those individuals who have exhibited exemplary and substantive leadership of an extraordinary nature in implementing activities which support RAB goals and objectives at the local regional national andor international level

Neville Jacobs ndash Baltimore Sectionndash For significant contributions and leadership in

providing pre-college electrical engineering exposure to high school students through the Baltimore Section Robot Project Activities

RAB Achievement Award

To recognize individuals involved with RAB andor the Regional network for singular achievement in the development and completion of a project(s) or activity(ies) which are directed to the fulfillment of one or more of the goals and objectives of RAB Amarjeet Basra ndash Northern Virginia Sectionndash For outstanding contributions in promoting

IEEE to college and pre-college students within the IEEE Northern Virginia Section

RAB 2005 - Section Significant Anniversary Banner

To recognize a Section for outstanding longevity through continuity in member support and enthusiasmJohnstown Sectionndash 50 Years (established 14 April 1955)

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

Web Usability ndash Design

Multiple interfaces confuse usersPoor navigability ndash Heavy use of BACK button in testing (avg 8)

Inconsistent link colorsUsers assume primary ldquofederatedrdquo SEARCH on home pageUsers expect ldquoGoogle-likerdquo SEARCHUsers gothellipndash Multiple SEARCH interfacesndash Searches not structured to usersrsquo priorities ndash Different routes to locate articlesndash Protracted search timesndash Frustratedmdashencountered dead ends gave up

PSPB Ad-hoc Web Advisory Group February 2005

Web Usability ndash Content

Passive vocabularyMarketing tone in textNon-informational graphicsExamplesndash Difficulty interpreting membership

criteriandash Misunderstood access authorizationsndash Exceedingly complex renewal process

Web Projects 2005-2006

Define primary tasks navigation sequences and interfacesDevelop standardsndash User interface identitybranding content

style and format physically disabled

Redesignre-architect IEEE Home PageDevelop new design page architecture templatesStandardize basic navigation for ieeeorg and other essential sub-sites

Web Projects II

Develop information amp navigation ldquoGatewaysrdquondash About IEEEndash Volunteers (customized ultimately

personalized)ndash Publicationsndash Conferencesndash Standardsndash Societiesndash Conference Organizersndash Careers

Web Projects III

Exploresupport e-commerce common ldquoshopping cartrdquo functionPerform clickstream analysis and data miningConduct usability testing of prototypesTrain content owners on ldquousable designrdquo and writing for the web

Web-Related Projects Underway

Major Xplore interface revision and Xplore functionalityUnified login ndashauthentication available on MyIEEE and soon will allow login to Xplore simultaneouslyIEEE Spectrum online redesignVolunteer Portal ndashconcept and preliminary plansHome page and sub-page graphic design conceptsClickstream analysis by volunteersstaffTAB content area revamp -concepts and planningBusiness Management Systems (BMS) project ndashvendorapplication selected -affects access to member financial data for possible Web display and accessMembership portalIEEEtv

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

IEEE Enabling Culture Principles

Member No 1 amp Customer FocusRespect for the Employee and VolunteerTeamworkLead by ExampleParticipatory ManagementAccountability amp Our Word is Our BondInnovation amp Continuous ImprovementOpen Honest Communication and Feedback

IEEE Mission and Vision

VISIONTo advance global prosperity by fostering technological innovation enabling members careers and promoting community world-wide

MISSIONThe IEEE promotes the engineering process of creating developing integrating sharing and applying knowledge about electro and information technologies and sciences for the benefit of humanity and the profession

RAB Strategic Goals

Ensure the value of membershipBe the Leader in Membership DirectionBe the leader in Volunteer DevelopmentBe at the forefront of CommunicationsMeet the Challenges of a large transnational organizationEmphasize delegation using the powers reserved concept

Region 2 Goals

Increase overall Region leadership presence Support the programs of our Sections and ChaptersDevelop stronger ties with industry and governmentNurture future IEEE leaders by focusing support to student branch GOLD and PACE activitiesRecognize and reward the efforts and accomplishments of our members

Missing Reports

Central Pennsylvaniandash Meeting Financial

Officer Reporting

Johnstownndash Financial Reporting

Philadelphiandash Officer Reporting

West Virginiandash Meeting Reports

Youngstownndash Officer Reporting

Sections have until

30 June 200530 June 2005 to submit

reporting in order to

qualify for a 2005 Section

Rebate

Inactive Or Under-ReportedName Subgroup 2001 2002 2003

BALTIMORE AES10 2 1 0

CLEVELAND

C16 0 0 0

IA34 0 0 1

PE31 2 2 1

COLUMBUS GOLD NA 2 0

LEHIGH VALLEY C16 0 0 0

PHILADELPHIA

ED15CPMT21 1 0 0

EM14SIT30 2 4 0

EMB18 2 0 0

EMC27 2 0 0

MAG33 2 0 0

PITTSBURGH EMB18 2 2 1

WASHINGTON R07 JT WANOVA 0 1 1

RAB Leadership Award

To recognize those individuals who have exhibited exemplary and substantive leadership of an extraordinary nature in implementing activities which support RAB goals and objectives at the local regional national andor international level

Neville Jacobs ndash Baltimore Sectionndash For significant contributions and leadership in

providing pre-college electrical engineering exposure to high school students through the Baltimore Section Robot Project Activities

RAB Achievement Award

To recognize individuals involved with RAB andor the Regional network for singular achievement in the development and completion of a project(s) or activity(ies) which are directed to the fulfillment of one or more of the goals and objectives of RAB Amarjeet Basra ndash Northern Virginia Sectionndash For outstanding contributions in promoting

IEEE to college and pre-college students within the IEEE Northern Virginia Section

RAB 2005 - Section Significant Anniversary Banner

To recognize a Section for outstanding longevity through continuity in member support and enthusiasmJohnstown Sectionndash 50 Years (established 14 April 1955)

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

Web Usability ndash Content

Passive vocabularyMarketing tone in textNon-informational graphicsExamplesndash Difficulty interpreting membership

criteriandash Misunderstood access authorizationsndash Exceedingly complex renewal process

Web Projects 2005-2006

Define primary tasks navigation sequences and interfacesDevelop standardsndash User interface identitybranding content

style and format physically disabled

Redesignre-architect IEEE Home PageDevelop new design page architecture templatesStandardize basic navigation for ieeeorg and other essential sub-sites

Web Projects II

Develop information amp navigation ldquoGatewaysrdquondash About IEEEndash Volunteers (customized ultimately

personalized)ndash Publicationsndash Conferencesndash Standardsndash Societiesndash Conference Organizersndash Careers

Web Projects III

Exploresupport e-commerce common ldquoshopping cartrdquo functionPerform clickstream analysis and data miningConduct usability testing of prototypesTrain content owners on ldquousable designrdquo and writing for the web

Web-Related Projects Underway

Major Xplore interface revision and Xplore functionalityUnified login ndashauthentication available on MyIEEE and soon will allow login to Xplore simultaneouslyIEEE Spectrum online redesignVolunteer Portal ndashconcept and preliminary plansHome page and sub-page graphic design conceptsClickstream analysis by volunteersstaffTAB content area revamp -concepts and planningBusiness Management Systems (BMS) project ndashvendorapplication selected -affects access to member financial data for possible Web display and accessMembership portalIEEEtv

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

IEEE Enabling Culture Principles

Member No 1 amp Customer FocusRespect for the Employee and VolunteerTeamworkLead by ExampleParticipatory ManagementAccountability amp Our Word is Our BondInnovation amp Continuous ImprovementOpen Honest Communication and Feedback

IEEE Mission and Vision

VISIONTo advance global prosperity by fostering technological innovation enabling members careers and promoting community world-wide

MISSIONThe IEEE promotes the engineering process of creating developing integrating sharing and applying knowledge about electro and information technologies and sciences for the benefit of humanity and the profession

RAB Strategic Goals

Ensure the value of membershipBe the Leader in Membership DirectionBe the leader in Volunteer DevelopmentBe at the forefront of CommunicationsMeet the Challenges of a large transnational organizationEmphasize delegation using the powers reserved concept

Region 2 Goals

Increase overall Region leadership presence Support the programs of our Sections and ChaptersDevelop stronger ties with industry and governmentNurture future IEEE leaders by focusing support to student branch GOLD and PACE activitiesRecognize and reward the efforts and accomplishments of our members

Missing Reports

Central Pennsylvaniandash Meeting Financial

Officer Reporting

Johnstownndash Financial Reporting

Philadelphiandash Officer Reporting

West Virginiandash Meeting Reports

Youngstownndash Officer Reporting

Sections have until

30 June 200530 June 2005 to submit

reporting in order to

qualify for a 2005 Section

Rebate

Inactive Or Under-ReportedName Subgroup 2001 2002 2003

BALTIMORE AES10 2 1 0

CLEVELAND

C16 0 0 0

IA34 0 0 1

PE31 2 2 1

COLUMBUS GOLD NA 2 0

LEHIGH VALLEY C16 0 0 0

PHILADELPHIA

ED15CPMT21 1 0 0

EM14SIT30 2 4 0

EMB18 2 0 0

EMC27 2 0 0

MAG33 2 0 0

PITTSBURGH EMB18 2 2 1

WASHINGTON R07 JT WANOVA 0 1 1

RAB Leadership Award

To recognize those individuals who have exhibited exemplary and substantive leadership of an extraordinary nature in implementing activities which support RAB goals and objectives at the local regional national andor international level

Neville Jacobs ndash Baltimore Sectionndash For significant contributions and leadership in

providing pre-college electrical engineering exposure to high school students through the Baltimore Section Robot Project Activities

RAB Achievement Award

To recognize individuals involved with RAB andor the Regional network for singular achievement in the development and completion of a project(s) or activity(ies) which are directed to the fulfillment of one or more of the goals and objectives of RAB Amarjeet Basra ndash Northern Virginia Sectionndash For outstanding contributions in promoting

IEEE to college and pre-college students within the IEEE Northern Virginia Section

RAB 2005 - Section Significant Anniversary Banner

To recognize a Section for outstanding longevity through continuity in member support and enthusiasmJohnstown Sectionndash 50 Years (established 14 April 1955)

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

Web Projects 2005-2006

Define primary tasks navigation sequences and interfacesDevelop standardsndash User interface identitybranding content

style and format physically disabled

Redesignre-architect IEEE Home PageDevelop new design page architecture templatesStandardize basic navigation for ieeeorg and other essential sub-sites

Web Projects II

Develop information amp navigation ldquoGatewaysrdquondash About IEEEndash Volunteers (customized ultimately

personalized)ndash Publicationsndash Conferencesndash Standardsndash Societiesndash Conference Organizersndash Careers

Web Projects III

Exploresupport e-commerce common ldquoshopping cartrdquo functionPerform clickstream analysis and data miningConduct usability testing of prototypesTrain content owners on ldquousable designrdquo and writing for the web

Web-Related Projects Underway

Major Xplore interface revision and Xplore functionalityUnified login ndashauthentication available on MyIEEE and soon will allow login to Xplore simultaneouslyIEEE Spectrum online redesignVolunteer Portal ndashconcept and preliminary plansHome page and sub-page graphic design conceptsClickstream analysis by volunteersstaffTAB content area revamp -concepts and planningBusiness Management Systems (BMS) project ndashvendorapplication selected -affects access to member financial data for possible Web display and accessMembership portalIEEEtv

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

IEEE Enabling Culture Principles

Member No 1 amp Customer FocusRespect for the Employee and VolunteerTeamworkLead by ExampleParticipatory ManagementAccountability amp Our Word is Our BondInnovation amp Continuous ImprovementOpen Honest Communication and Feedback

IEEE Mission and Vision

VISIONTo advance global prosperity by fostering technological innovation enabling members careers and promoting community world-wide

MISSIONThe IEEE promotes the engineering process of creating developing integrating sharing and applying knowledge about electro and information technologies and sciences for the benefit of humanity and the profession

RAB Strategic Goals

Ensure the value of membershipBe the Leader in Membership DirectionBe the leader in Volunteer DevelopmentBe at the forefront of CommunicationsMeet the Challenges of a large transnational organizationEmphasize delegation using the powers reserved concept

Region 2 Goals

Increase overall Region leadership presence Support the programs of our Sections and ChaptersDevelop stronger ties with industry and governmentNurture future IEEE leaders by focusing support to student branch GOLD and PACE activitiesRecognize and reward the efforts and accomplishments of our members

Missing Reports

Central Pennsylvaniandash Meeting Financial

Officer Reporting

Johnstownndash Financial Reporting

Philadelphiandash Officer Reporting

West Virginiandash Meeting Reports

Youngstownndash Officer Reporting

Sections have until

30 June 200530 June 2005 to submit

reporting in order to

qualify for a 2005 Section

Rebate

Inactive Or Under-ReportedName Subgroup 2001 2002 2003

BALTIMORE AES10 2 1 0

CLEVELAND

C16 0 0 0

IA34 0 0 1

PE31 2 2 1

COLUMBUS GOLD NA 2 0

LEHIGH VALLEY C16 0 0 0

PHILADELPHIA

ED15CPMT21 1 0 0

EM14SIT30 2 4 0

EMB18 2 0 0

EMC27 2 0 0

MAG33 2 0 0

PITTSBURGH EMB18 2 2 1

WASHINGTON R07 JT WANOVA 0 1 1

RAB Leadership Award

To recognize those individuals who have exhibited exemplary and substantive leadership of an extraordinary nature in implementing activities which support RAB goals and objectives at the local regional national andor international level

Neville Jacobs ndash Baltimore Sectionndash For significant contributions and leadership in

providing pre-college electrical engineering exposure to high school students through the Baltimore Section Robot Project Activities

RAB Achievement Award

To recognize individuals involved with RAB andor the Regional network for singular achievement in the development and completion of a project(s) or activity(ies) which are directed to the fulfillment of one or more of the goals and objectives of RAB Amarjeet Basra ndash Northern Virginia Sectionndash For outstanding contributions in promoting

IEEE to college and pre-college students within the IEEE Northern Virginia Section

RAB 2005 - Section Significant Anniversary Banner

To recognize a Section for outstanding longevity through continuity in member support and enthusiasmJohnstown Sectionndash 50 Years (established 14 April 1955)

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

Web Projects II

Develop information amp navigation ldquoGatewaysrdquondash About IEEEndash Volunteers (customized ultimately

personalized)ndash Publicationsndash Conferencesndash Standardsndash Societiesndash Conference Organizersndash Careers

Web Projects III

Exploresupport e-commerce common ldquoshopping cartrdquo functionPerform clickstream analysis and data miningConduct usability testing of prototypesTrain content owners on ldquousable designrdquo and writing for the web

Web-Related Projects Underway

Major Xplore interface revision and Xplore functionalityUnified login ndashauthentication available on MyIEEE and soon will allow login to Xplore simultaneouslyIEEE Spectrum online redesignVolunteer Portal ndashconcept and preliminary plansHome page and sub-page graphic design conceptsClickstream analysis by volunteersstaffTAB content area revamp -concepts and planningBusiness Management Systems (BMS) project ndashvendorapplication selected -affects access to member financial data for possible Web display and accessMembership portalIEEEtv

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

IEEE Enabling Culture Principles

Member No 1 amp Customer FocusRespect for the Employee and VolunteerTeamworkLead by ExampleParticipatory ManagementAccountability amp Our Word is Our BondInnovation amp Continuous ImprovementOpen Honest Communication and Feedback

IEEE Mission and Vision

VISIONTo advance global prosperity by fostering technological innovation enabling members careers and promoting community world-wide

MISSIONThe IEEE promotes the engineering process of creating developing integrating sharing and applying knowledge about electro and information technologies and sciences for the benefit of humanity and the profession

RAB Strategic Goals

Ensure the value of membershipBe the Leader in Membership DirectionBe the leader in Volunteer DevelopmentBe at the forefront of CommunicationsMeet the Challenges of a large transnational organizationEmphasize delegation using the powers reserved concept

Region 2 Goals

Increase overall Region leadership presence Support the programs of our Sections and ChaptersDevelop stronger ties with industry and governmentNurture future IEEE leaders by focusing support to student branch GOLD and PACE activitiesRecognize and reward the efforts and accomplishments of our members

Missing Reports

Central Pennsylvaniandash Meeting Financial

Officer Reporting

Johnstownndash Financial Reporting

Philadelphiandash Officer Reporting

West Virginiandash Meeting Reports

Youngstownndash Officer Reporting

Sections have until

30 June 200530 June 2005 to submit

reporting in order to

qualify for a 2005 Section

Rebate

Inactive Or Under-ReportedName Subgroup 2001 2002 2003

BALTIMORE AES10 2 1 0

CLEVELAND

C16 0 0 0

IA34 0 0 1

PE31 2 2 1

COLUMBUS GOLD NA 2 0

LEHIGH VALLEY C16 0 0 0

PHILADELPHIA

ED15CPMT21 1 0 0

EM14SIT30 2 4 0

EMB18 2 0 0

EMC27 2 0 0

MAG33 2 0 0

PITTSBURGH EMB18 2 2 1

WASHINGTON R07 JT WANOVA 0 1 1

RAB Leadership Award

To recognize those individuals who have exhibited exemplary and substantive leadership of an extraordinary nature in implementing activities which support RAB goals and objectives at the local regional national andor international level

Neville Jacobs ndash Baltimore Sectionndash For significant contributions and leadership in

providing pre-college electrical engineering exposure to high school students through the Baltimore Section Robot Project Activities

RAB Achievement Award

To recognize individuals involved with RAB andor the Regional network for singular achievement in the development and completion of a project(s) or activity(ies) which are directed to the fulfillment of one or more of the goals and objectives of RAB Amarjeet Basra ndash Northern Virginia Sectionndash For outstanding contributions in promoting

IEEE to college and pre-college students within the IEEE Northern Virginia Section

RAB 2005 - Section Significant Anniversary Banner

To recognize a Section for outstanding longevity through continuity in member support and enthusiasmJohnstown Sectionndash 50 Years (established 14 April 1955)

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

Web Projects III

Exploresupport e-commerce common ldquoshopping cartrdquo functionPerform clickstream analysis and data miningConduct usability testing of prototypesTrain content owners on ldquousable designrdquo and writing for the web

Web-Related Projects Underway

Major Xplore interface revision and Xplore functionalityUnified login ndashauthentication available on MyIEEE and soon will allow login to Xplore simultaneouslyIEEE Spectrum online redesignVolunteer Portal ndashconcept and preliminary plansHome page and sub-page graphic design conceptsClickstream analysis by volunteersstaffTAB content area revamp -concepts and planningBusiness Management Systems (BMS) project ndashvendorapplication selected -affects access to member financial data for possible Web display and accessMembership portalIEEEtv

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

IEEE Enabling Culture Principles

Member No 1 amp Customer FocusRespect for the Employee and VolunteerTeamworkLead by ExampleParticipatory ManagementAccountability amp Our Word is Our BondInnovation amp Continuous ImprovementOpen Honest Communication and Feedback

IEEE Mission and Vision

VISIONTo advance global prosperity by fostering technological innovation enabling members careers and promoting community world-wide

MISSIONThe IEEE promotes the engineering process of creating developing integrating sharing and applying knowledge about electro and information technologies and sciences for the benefit of humanity and the profession

RAB Strategic Goals

Ensure the value of membershipBe the Leader in Membership DirectionBe the leader in Volunteer DevelopmentBe at the forefront of CommunicationsMeet the Challenges of a large transnational organizationEmphasize delegation using the powers reserved concept

Region 2 Goals

Increase overall Region leadership presence Support the programs of our Sections and ChaptersDevelop stronger ties with industry and governmentNurture future IEEE leaders by focusing support to student branch GOLD and PACE activitiesRecognize and reward the efforts and accomplishments of our members

Missing Reports

Central Pennsylvaniandash Meeting Financial

Officer Reporting

Johnstownndash Financial Reporting

Philadelphiandash Officer Reporting

West Virginiandash Meeting Reports

Youngstownndash Officer Reporting

Sections have until

30 June 200530 June 2005 to submit

reporting in order to

qualify for a 2005 Section

Rebate

Inactive Or Under-ReportedName Subgroup 2001 2002 2003

BALTIMORE AES10 2 1 0

CLEVELAND

C16 0 0 0

IA34 0 0 1

PE31 2 2 1

COLUMBUS GOLD NA 2 0

LEHIGH VALLEY C16 0 0 0

PHILADELPHIA

ED15CPMT21 1 0 0

EM14SIT30 2 4 0

EMB18 2 0 0

EMC27 2 0 0

MAG33 2 0 0

PITTSBURGH EMB18 2 2 1

WASHINGTON R07 JT WANOVA 0 1 1

RAB Leadership Award

To recognize those individuals who have exhibited exemplary and substantive leadership of an extraordinary nature in implementing activities which support RAB goals and objectives at the local regional national andor international level

Neville Jacobs ndash Baltimore Sectionndash For significant contributions and leadership in

providing pre-college electrical engineering exposure to high school students through the Baltimore Section Robot Project Activities

RAB Achievement Award

To recognize individuals involved with RAB andor the Regional network for singular achievement in the development and completion of a project(s) or activity(ies) which are directed to the fulfillment of one or more of the goals and objectives of RAB Amarjeet Basra ndash Northern Virginia Sectionndash For outstanding contributions in promoting

IEEE to college and pre-college students within the IEEE Northern Virginia Section

RAB 2005 - Section Significant Anniversary Banner

To recognize a Section for outstanding longevity through continuity in member support and enthusiasmJohnstown Sectionndash 50 Years (established 14 April 1955)

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

Web-Related Projects Underway

Major Xplore interface revision and Xplore functionalityUnified login ndashauthentication available on MyIEEE and soon will allow login to Xplore simultaneouslyIEEE Spectrum online redesignVolunteer Portal ndashconcept and preliminary plansHome page and sub-page graphic design conceptsClickstream analysis by volunteersstaffTAB content area revamp -concepts and planningBusiness Management Systems (BMS) project ndashvendorapplication selected -affects access to member financial data for possible Web display and accessMembership portalIEEEtv

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

IEEE Enabling Culture Principles

Member No 1 amp Customer FocusRespect for the Employee and VolunteerTeamworkLead by ExampleParticipatory ManagementAccountability amp Our Word is Our BondInnovation amp Continuous ImprovementOpen Honest Communication and Feedback

IEEE Mission and Vision

VISIONTo advance global prosperity by fostering technological innovation enabling members careers and promoting community world-wide

MISSIONThe IEEE promotes the engineering process of creating developing integrating sharing and applying knowledge about electro and information technologies and sciences for the benefit of humanity and the profession

RAB Strategic Goals

Ensure the value of membershipBe the Leader in Membership DirectionBe the leader in Volunteer DevelopmentBe at the forefront of CommunicationsMeet the Challenges of a large transnational organizationEmphasize delegation using the powers reserved concept

Region 2 Goals

Increase overall Region leadership presence Support the programs of our Sections and ChaptersDevelop stronger ties with industry and governmentNurture future IEEE leaders by focusing support to student branch GOLD and PACE activitiesRecognize and reward the efforts and accomplishments of our members

Missing Reports

Central Pennsylvaniandash Meeting Financial

Officer Reporting

Johnstownndash Financial Reporting

Philadelphiandash Officer Reporting

West Virginiandash Meeting Reports

Youngstownndash Officer Reporting

Sections have until

30 June 200530 June 2005 to submit

reporting in order to

qualify for a 2005 Section

Rebate

Inactive Or Under-ReportedName Subgroup 2001 2002 2003

BALTIMORE AES10 2 1 0

CLEVELAND

C16 0 0 0

IA34 0 0 1

PE31 2 2 1

COLUMBUS GOLD NA 2 0

LEHIGH VALLEY C16 0 0 0

PHILADELPHIA

ED15CPMT21 1 0 0

EM14SIT30 2 4 0

EMB18 2 0 0

EMC27 2 0 0

MAG33 2 0 0

PITTSBURGH EMB18 2 2 1

WASHINGTON R07 JT WANOVA 0 1 1

RAB Leadership Award

To recognize those individuals who have exhibited exemplary and substantive leadership of an extraordinary nature in implementing activities which support RAB goals and objectives at the local regional national andor international level

Neville Jacobs ndash Baltimore Sectionndash For significant contributions and leadership in

providing pre-college electrical engineering exposure to high school students through the Baltimore Section Robot Project Activities

RAB Achievement Award

To recognize individuals involved with RAB andor the Regional network for singular achievement in the development and completion of a project(s) or activity(ies) which are directed to the fulfillment of one or more of the goals and objectives of RAB Amarjeet Basra ndash Northern Virginia Sectionndash For outstanding contributions in promoting

IEEE to college and pre-college students within the IEEE Northern Virginia Section

RAB 2005 - Section Significant Anniversary Banner

To recognize a Section for outstanding longevity through continuity in member support and enthusiasmJohnstown Sectionndash 50 Years (established 14 April 1955)

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

An IEEE Journey

2004 Year In ReviewPreliminary Financial OutcomeMembership ProjectPre-College Outreach ProjectInfrastructure UpdateWeb Usability Region 2 Opportunities and Plans

IEEE Enabling Culture Principles

Member No 1 amp Customer FocusRespect for the Employee and VolunteerTeamworkLead by ExampleParticipatory ManagementAccountability amp Our Word is Our BondInnovation amp Continuous ImprovementOpen Honest Communication and Feedback

IEEE Mission and Vision

VISIONTo advance global prosperity by fostering technological innovation enabling members careers and promoting community world-wide

MISSIONThe IEEE promotes the engineering process of creating developing integrating sharing and applying knowledge about electro and information technologies and sciences for the benefit of humanity and the profession

RAB Strategic Goals

Ensure the value of membershipBe the Leader in Membership DirectionBe the leader in Volunteer DevelopmentBe at the forefront of CommunicationsMeet the Challenges of a large transnational organizationEmphasize delegation using the powers reserved concept

Region 2 Goals

Increase overall Region leadership presence Support the programs of our Sections and ChaptersDevelop stronger ties with industry and governmentNurture future IEEE leaders by focusing support to student branch GOLD and PACE activitiesRecognize and reward the efforts and accomplishments of our members

Missing Reports

Central Pennsylvaniandash Meeting Financial

Officer Reporting

Johnstownndash Financial Reporting

Philadelphiandash Officer Reporting

West Virginiandash Meeting Reports

Youngstownndash Officer Reporting

Sections have until

30 June 200530 June 2005 to submit

reporting in order to

qualify for a 2005 Section

Rebate

Inactive Or Under-ReportedName Subgroup 2001 2002 2003

BALTIMORE AES10 2 1 0

CLEVELAND

C16 0 0 0

IA34 0 0 1

PE31 2 2 1

COLUMBUS GOLD NA 2 0

LEHIGH VALLEY C16 0 0 0

PHILADELPHIA

ED15CPMT21 1 0 0

EM14SIT30 2 4 0

EMB18 2 0 0

EMC27 2 0 0

MAG33 2 0 0

PITTSBURGH EMB18 2 2 1

WASHINGTON R07 JT WANOVA 0 1 1

RAB Leadership Award

To recognize those individuals who have exhibited exemplary and substantive leadership of an extraordinary nature in implementing activities which support RAB goals and objectives at the local regional national andor international level

Neville Jacobs ndash Baltimore Sectionndash For significant contributions and leadership in

providing pre-college electrical engineering exposure to high school students through the Baltimore Section Robot Project Activities

RAB Achievement Award

To recognize individuals involved with RAB andor the Regional network for singular achievement in the development and completion of a project(s) or activity(ies) which are directed to the fulfillment of one or more of the goals and objectives of RAB Amarjeet Basra ndash Northern Virginia Sectionndash For outstanding contributions in promoting

IEEE to college and pre-college students within the IEEE Northern Virginia Section

RAB 2005 - Section Significant Anniversary Banner

To recognize a Section for outstanding longevity through continuity in member support and enthusiasmJohnstown Sectionndash 50 Years (established 14 April 1955)

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

IEEE Enabling Culture Principles

Member No 1 amp Customer FocusRespect for the Employee and VolunteerTeamworkLead by ExampleParticipatory ManagementAccountability amp Our Word is Our BondInnovation amp Continuous ImprovementOpen Honest Communication and Feedback

IEEE Mission and Vision

VISIONTo advance global prosperity by fostering technological innovation enabling members careers and promoting community world-wide

MISSIONThe IEEE promotes the engineering process of creating developing integrating sharing and applying knowledge about electro and information technologies and sciences for the benefit of humanity and the profession

RAB Strategic Goals

Ensure the value of membershipBe the Leader in Membership DirectionBe the leader in Volunteer DevelopmentBe at the forefront of CommunicationsMeet the Challenges of a large transnational organizationEmphasize delegation using the powers reserved concept

Region 2 Goals

Increase overall Region leadership presence Support the programs of our Sections and ChaptersDevelop stronger ties with industry and governmentNurture future IEEE leaders by focusing support to student branch GOLD and PACE activitiesRecognize and reward the efforts and accomplishments of our members

Missing Reports

Central Pennsylvaniandash Meeting Financial

Officer Reporting

Johnstownndash Financial Reporting

Philadelphiandash Officer Reporting

West Virginiandash Meeting Reports

Youngstownndash Officer Reporting

Sections have until

30 June 200530 June 2005 to submit

reporting in order to

qualify for a 2005 Section

Rebate

Inactive Or Under-ReportedName Subgroup 2001 2002 2003

BALTIMORE AES10 2 1 0

CLEVELAND

C16 0 0 0

IA34 0 0 1

PE31 2 2 1

COLUMBUS GOLD NA 2 0

LEHIGH VALLEY C16 0 0 0

PHILADELPHIA

ED15CPMT21 1 0 0

EM14SIT30 2 4 0

EMB18 2 0 0

EMC27 2 0 0

MAG33 2 0 0

PITTSBURGH EMB18 2 2 1

WASHINGTON R07 JT WANOVA 0 1 1

RAB Leadership Award

To recognize those individuals who have exhibited exemplary and substantive leadership of an extraordinary nature in implementing activities which support RAB goals and objectives at the local regional national andor international level

Neville Jacobs ndash Baltimore Sectionndash For significant contributions and leadership in

providing pre-college electrical engineering exposure to high school students through the Baltimore Section Robot Project Activities

RAB Achievement Award

To recognize individuals involved with RAB andor the Regional network for singular achievement in the development and completion of a project(s) or activity(ies) which are directed to the fulfillment of one or more of the goals and objectives of RAB Amarjeet Basra ndash Northern Virginia Sectionndash For outstanding contributions in promoting

IEEE to college and pre-college students within the IEEE Northern Virginia Section

RAB 2005 - Section Significant Anniversary Banner

To recognize a Section for outstanding longevity through continuity in member support and enthusiasmJohnstown Sectionndash 50 Years (established 14 April 1955)

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

IEEE Mission and Vision

VISIONTo advance global prosperity by fostering technological innovation enabling members careers and promoting community world-wide

MISSIONThe IEEE promotes the engineering process of creating developing integrating sharing and applying knowledge about electro and information technologies and sciences for the benefit of humanity and the profession

RAB Strategic Goals

Ensure the value of membershipBe the Leader in Membership DirectionBe the leader in Volunteer DevelopmentBe at the forefront of CommunicationsMeet the Challenges of a large transnational organizationEmphasize delegation using the powers reserved concept

Region 2 Goals

Increase overall Region leadership presence Support the programs of our Sections and ChaptersDevelop stronger ties with industry and governmentNurture future IEEE leaders by focusing support to student branch GOLD and PACE activitiesRecognize and reward the efforts and accomplishments of our members

Missing Reports

Central Pennsylvaniandash Meeting Financial

Officer Reporting

Johnstownndash Financial Reporting

Philadelphiandash Officer Reporting

West Virginiandash Meeting Reports

Youngstownndash Officer Reporting

Sections have until

30 June 200530 June 2005 to submit

reporting in order to

qualify for a 2005 Section

Rebate

Inactive Or Under-ReportedName Subgroup 2001 2002 2003

BALTIMORE AES10 2 1 0

CLEVELAND

C16 0 0 0

IA34 0 0 1

PE31 2 2 1

COLUMBUS GOLD NA 2 0

LEHIGH VALLEY C16 0 0 0

PHILADELPHIA

ED15CPMT21 1 0 0

EM14SIT30 2 4 0

EMB18 2 0 0

EMC27 2 0 0

MAG33 2 0 0

PITTSBURGH EMB18 2 2 1

WASHINGTON R07 JT WANOVA 0 1 1

RAB Leadership Award

To recognize those individuals who have exhibited exemplary and substantive leadership of an extraordinary nature in implementing activities which support RAB goals and objectives at the local regional national andor international level

Neville Jacobs ndash Baltimore Sectionndash For significant contributions and leadership in

providing pre-college electrical engineering exposure to high school students through the Baltimore Section Robot Project Activities

RAB Achievement Award

To recognize individuals involved with RAB andor the Regional network for singular achievement in the development and completion of a project(s) or activity(ies) which are directed to the fulfillment of one or more of the goals and objectives of RAB Amarjeet Basra ndash Northern Virginia Sectionndash For outstanding contributions in promoting

IEEE to college and pre-college students within the IEEE Northern Virginia Section

RAB 2005 - Section Significant Anniversary Banner

To recognize a Section for outstanding longevity through continuity in member support and enthusiasmJohnstown Sectionndash 50 Years (established 14 April 1955)

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

RAB Strategic Goals

Ensure the value of membershipBe the Leader in Membership DirectionBe the leader in Volunteer DevelopmentBe at the forefront of CommunicationsMeet the Challenges of a large transnational organizationEmphasize delegation using the powers reserved concept

Region 2 Goals

Increase overall Region leadership presence Support the programs of our Sections and ChaptersDevelop stronger ties with industry and governmentNurture future IEEE leaders by focusing support to student branch GOLD and PACE activitiesRecognize and reward the efforts and accomplishments of our members

Missing Reports

Central Pennsylvaniandash Meeting Financial

Officer Reporting

Johnstownndash Financial Reporting

Philadelphiandash Officer Reporting

West Virginiandash Meeting Reports

Youngstownndash Officer Reporting

Sections have until

30 June 200530 June 2005 to submit

reporting in order to

qualify for a 2005 Section

Rebate

Inactive Or Under-ReportedName Subgroup 2001 2002 2003

BALTIMORE AES10 2 1 0

CLEVELAND

C16 0 0 0

IA34 0 0 1

PE31 2 2 1

COLUMBUS GOLD NA 2 0

LEHIGH VALLEY C16 0 0 0

PHILADELPHIA

ED15CPMT21 1 0 0

EM14SIT30 2 4 0

EMB18 2 0 0

EMC27 2 0 0

MAG33 2 0 0

PITTSBURGH EMB18 2 2 1

WASHINGTON R07 JT WANOVA 0 1 1

RAB Leadership Award

To recognize those individuals who have exhibited exemplary and substantive leadership of an extraordinary nature in implementing activities which support RAB goals and objectives at the local regional national andor international level

Neville Jacobs ndash Baltimore Sectionndash For significant contributions and leadership in

providing pre-college electrical engineering exposure to high school students through the Baltimore Section Robot Project Activities

RAB Achievement Award

To recognize individuals involved with RAB andor the Regional network for singular achievement in the development and completion of a project(s) or activity(ies) which are directed to the fulfillment of one or more of the goals and objectives of RAB Amarjeet Basra ndash Northern Virginia Sectionndash For outstanding contributions in promoting

IEEE to college and pre-college students within the IEEE Northern Virginia Section

RAB 2005 - Section Significant Anniversary Banner

To recognize a Section for outstanding longevity through continuity in member support and enthusiasmJohnstown Sectionndash 50 Years (established 14 April 1955)

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

Region 2 Goals

Increase overall Region leadership presence Support the programs of our Sections and ChaptersDevelop stronger ties with industry and governmentNurture future IEEE leaders by focusing support to student branch GOLD and PACE activitiesRecognize and reward the efforts and accomplishments of our members

Missing Reports

Central Pennsylvaniandash Meeting Financial

Officer Reporting

Johnstownndash Financial Reporting

Philadelphiandash Officer Reporting

West Virginiandash Meeting Reports

Youngstownndash Officer Reporting

Sections have until

30 June 200530 June 2005 to submit

reporting in order to

qualify for a 2005 Section

Rebate

Inactive Or Under-ReportedName Subgroup 2001 2002 2003

BALTIMORE AES10 2 1 0

CLEVELAND

C16 0 0 0

IA34 0 0 1

PE31 2 2 1

COLUMBUS GOLD NA 2 0

LEHIGH VALLEY C16 0 0 0

PHILADELPHIA

ED15CPMT21 1 0 0

EM14SIT30 2 4 0

EMB18 2 0 0

EMC27 2 0 0

MAG33 2 0 0

PITTSBURGH EMB18 2 2 1

WASHINGTON R07 JT WANOVA 0 1 1

RAB Leadership Award

To recognize those individuals who have exhibited exemplary and substantive leadership of an extraordinary nature in implementing activities which support RAB goals and objectives at the local regional national andor international level

Neville Jacobs ndash Baltimore Sectionndash For significant contributions and leadership in

providing pre-college electrical engineering exposure to high school students through the Baltimore Section Robot Project Activities

RAB Achievement Award

To recognize individuals involved with RAB andor the Regional network for singular achievement in the development and completion of a project(s) or activity(ies) which are directed to the fulfillment of one or more of the goals and objectives of RAB Amarjeet Basra ndash Northern Virginia Sectionndash For outstanding contributions in promoting

IEEE to college and pre-college students within the IEEE Northern Virginia Section

RAB 2005 - Section Significant Anniversary Banner

To recognize a Section for outstanding longevity through continuity in member support and enthusiasmJohnstown Sectionndash 50 Years (established 14 April 1955)

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

Missing Reports

Central Pennsylvaniandash Meeting Financial

Officer Reporting

Johnstownndash Financial Reporting

Philadelphiandash Officer Reporting

West Virginiandash Meeting Reports

Youngstownndash Officer Reporting

Sections have until

30 June 200530 June 2005 to submit

reporting in order to

qualify for a 2005 Section

Rebate

Inactive Or Under-ReportedName Subgroup 2001 2002 2003

BALTIMORE AES10 2 1 0

CLEVELAND

C16 0 0 0

IA34 0 0 1

PE31 2 2 1

COLUMBUS GOLD NA 2 0

LEHIGH VALLEY C16 0 0 0

PHILADELPHIA

ED15CPMT21 1 0 0

EM14SIT30 2 4 0

EMB18 2 0 0

EMC27 2 0 0

MAG33 2 0 0

PITTSBURGH EMB18 2 2 1

WASHINGTON R07 JT WANOVA 0 1 1

RAB Leadership Award

To recognize those individuals who have exhibited exemplary and substantive leadership of an extraordinary nature in implementing activities which support RAB goals and objectives at the local regional national andor international level

Neville Jacobs ndash Baltimore Sectionndash For significant contributions and leadership in

providing pre-college electrical engineering exposure to high school students through the Baltimore Section Robot Project Activities

RAB Achievement Award

To recognize individuals involved with RAB andor the Regional network for singular achievement in the development and completion of a project(s) or activity(ies) which are directed to the fulfillment of one or more of the goals and objectives of RAB Amarjeet Basra ndash Northern Virginia Sectionndash For outstanding contributions in promoting

IEEE to college and pre-college students within the IEEE Northern Virginia Section

RAB 2005 - Section Significant Anniversary Banner

To recognize a Section for outstanding longevity through continuity in member support and enthusiasmJohnstown Sectionndash 50 Years (established 14 April 1955)

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

Inactive Or Under-ReportedName Subgroup 2001 2002 2003

BALTIMORE AES10 2 1 0

CLEVELAND

C16 0 0 0

IA34 0 0 1

PE31 2 2 1

COLUMBUS GOLD NA 2 0

LEHIGH VALLEY C16 0 0 0

PHILADELPHIA

ED15CPMT21 1 0 0

EM14SIT30 2 4 0

EMB18 2 0 0

EMC27 2 0 0

MAG33 2 0 0

PITTSBURGH EMB18 2 2 1

WASHINGTON R07 JT WANOVA 0 1 1

RAB Leadership Award

To recognize those individuals who have exhibited exemplary and substantive leadership of an extraordinary nature in implementing activities which support RAB goals and objectives at the local regional national andor international level

Neville Jacobs ndash Baltimore Sectionndash For significant contributions and leadership in

providing pre-college electrical engineering exposure to high school students through the Baltimore Section Robot Project Activities

RAB Achievement Award

To recognize individuals involved with RAB andor the Regional network for singular achievement in the development and completion of a project(s) or activity(ies) which are directed to the fulfillment of one or more of the goals and objectives of RAB Amarjeet Basra ndash Northern Virginia Sectionndash For outstanding contributions in promoting

IEEE to college and pre-college students within the IEEE Northern Virginia Section

RAB 2005 - Section Significant Anniversary Banner

To recognize a Section for outstanding longevity through continuity in member support and enthusiasmJohnstown Sectionndash 50 Years (established 14 April 1955)

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

RAB Leadership Award

To recognize those individuals who have exhibited exemplary and substantive leadership of an extraordinary nature in implementing activities which support RAB goals and objectives at the local regional national andor international level

Neville Jacobs ndash Baltimore Sectionndash For significant contributions and leadership in

providing pre-college electrical engineering exposure to high school students through the Baltimore Section Robot Project Activities

RAB Achievement Award

To recognize individuals involved with RAB andor the Regional network for singular achievement in the development and completion of a project(s) or activity(ies) which are directed to the fulfillment of one or more of the goals and objectives of RAB Amarjeet Basra ndash Northern Virginia Sectionndash For outstanding contributions in promoting

IEEE to college and pre-college students within the IEEE Northern Virginia Section

RAB 2005 - Section Significant Anniversary Banner

To recognize a Section for outstanding longevity through continuity in member support and enthusiasmJohnstown Sectionndash 50 Years (established 14 April 1955)

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

RAB Achievement Award

To recognize individuals involved with RAB andor the Regional network for singular achievement in the development and completion of a project(s) or activity(ies) which are directed to the fulfillment of one or more of the goals and objectives of RAB Amarjeet Basra ndash Northern Virginia Sectionndash For outstanding contributions in promoting

IEEE to college and pre-college students within the IEEE Northern Virginia Section

RAB 2005 - Section Significant Anniversary Banner

To recognize a Section for outstanding longevity through continuity in member support and enthusiasmJohnstown Sectionndash 50 Years (established 14 April 1955)

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

RAB 2005 - Section Significant Anniversary Banner

To recognize a Section for outstanding longevity through continuity in member support and enthusiasmJohnstown Sectionndash 50 Years (established 14 April 1955)

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

SAMIeee Access

Region DirectorDirector Elect Past DirectorTreasurerSecretaryMD Chair

Student Branch Counselors Chairs

SectionSubsection ChairsVice Chairs Treasurers SecretariesMD Chairs

Chapter Joint Chapter Chairs

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

SAMIeee-Trained

Akronndash Richard Buchanan

Baltimorendash H Brian Sequeirandash Leonard Bathgatendash Scott Thompson

H Randolph HoltTed TakiesWilliam KaufmanDaytonndash Robert T Hallerndash Bob Cooperndash Frank Palazzo

Delaware Bayndash Doug Tipton

Johnstownndash Ed Brandau

Lehigh Valleyndash Donald Talhelm

Limandash Lance Murdock

Northern Virginiandash Michael Cardinale

Philadelphiandash Christine Boyland

Pittsburghndash Mike Boccabella

Southern New Jerseyndash Joseph Burns

Susquehannandash AB Shafaye

WashingtonDouglas HollyYoungstownndash Faramarz Mossayebi

Miss

ed Opport

unity

bullErie

bullWest

Virg

inia

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

E-Notice

Region 2 Sections

BaltimoreCincinnatiJohnstownNorthern VirginiaPhiladelphiaPittsburghSouthern New JerseyWashington

Affinity GroupsBaltimore ndash GOLDndash Women In Engineering

ChaptersBaltimore ndash Computerndash Communications

Northern Virginia amp Washingtonndash Power Engineeringndash Industry Applications

Philadelphia ndash Power Engineeringndash Industry Applicationsndash Vehicular Technology

Washington ndash Communications

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

Entity Web Hosting

Region 2 Sections

ndash Akronndash Baltimorendash Central Pennsylvaniandash Clevelandndash Daytonndash Eriendash Johnstownndash Northern Virginiandash Southern New Jerseyndash Susquehannandash Washington

ChaptersNorthern Virginiandash Electromagnetic

Compatibility

Washingtonndash Electromagnetic

Compatibility

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

A ldquoWherenessrdquo

CommunicationsRelationshipsCommunity

What do we want What are we willing to

do to achieve it

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

The Way Ahead

Identify amp Strengthen leadersndash Create positions to support needs ndash Train new and potential officers

Share ideas and informationBroaden involvement (GOLD affiliates)Adapt and adopt

ndash Establish and purpose representative cadrendash Visit often

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

The Way Ahead II

Identify opportunitiesIdentify key volunteers - ChampionsDevelop and share best-practicesPersonally invite participationManage expectations

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip

Ground Truthhellip

No work is too hard for those that donrsquot have to do ithellip

• Region 2 Directorrsquos Report
• An IEEE Journey
• 2004 Year-in-Review
• Slide 4
• 2004 Overall
• IEEE is Planning Strategically
• Slide 7
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• IEEE Awards
• IEEE-USA
• Slide 16
• IEEE receives International Public Relations Award for E-Week
• IEEE Wins Bulldog Award for Excellence in Media Relations amp PR
• IEEE Standards Association
• Progress on OFAC
• Slide 21
• Business Management System (BMS) Project Approved
• IEEE Strategic Research and Planning Completed 48 Projects
• IEEE Website Usability Study Results are an IEEE-wide Concern
• Slide 25
• Slide 26
• Slide 27
• Annual ISI Citation Index Says IEEE Has 18 of the Top 20 Journals In Field Journals
• Slide 29
• Slide 30
• 90 On-Line Communities with over 12000 Participants
• Slide 32
• Member Satisfaction Remains Strong
• Member Satisfaction
• Volunteer Satisfaction With Staff Partnering Remains High
• Slide 36
• Slide 37
• Slide 38
• Slide 39
• Financial Results ndash Moving Forward
• Executive Director Search Update
• Slide 42
• Slide 43
• Membership Project
• Slide 45
• Background
• Slide 47
• Membership A New Initiative
• Why be concerned
• Membership Project Focus Areas
• Slide 51
• Corporate Partners-A Blueprint
• Corporate Partners-A Baseline
• Internal Interviews (1)
• Internal Interviews (2)
• Value
• External Interviews (1)
• External Interviews (2)
• External Interviews (3)
• External Interviews (4)
• External Interviews (5)
• External Interviews (6)
• Slide 63
• Slide 64
• Corporate Partners-Next Steps
• Slide 66
• Segment Initiative-First Steps
• Segment Initiative-Next Steps
• Slide 69
• Country Initiative Titles amp Grades
• Slide 71
• Slide 72
• Slide 73
• Web Usability ndash Design
• Web Usability ndash Content
• Web Projects 2005-2006
• Web Projects II
• Web Projects III
• Web-Related Projects Underway
• Slide 80
• IEEE Enabling Culture Principles
• IEEE Mission and Vision
• RAB Strategic Goals
• Region 2 Goals
• Missing Reports
• Inactive Or Under-Reported
• RAB Leadership Award
• RAB Achievement Award
• RAB 2005 - Section Significant Anniversary Banner
• SAMIeee Access
• SAMIeee-Trained
• E-Notice
• Entity Web Hosting
• A ldquoWherenessrdquo
• The Way Ahead
• The Way Ahead II
• Ground Truthhellip