regional tourism product developement program - project ......1,389 new leads to operators over...

Regional Tourism Product Development Funding Program - Stream One

RTO Project Name Grant Status LGA Key results/ comment

Blue Mountains

Get in Tonight, Get in Now and Attractions Rewards

$50,000 Final reports submitted – queries on report content provided to project owners

Across region (Blue Mountains/ Oberon/Lithgow)

Interim results:

(for the period April – June 2013)

1,389 new leads to operators over three months

80 room night leads generated.

Since launching in October, the app has received the following:

Unique downloads – 9,073 Single sessions – 39,236 Rewards pages – 5,923

Rewards redemptions – 191

Blue Mountains

Blue Mountains product and experience visitor touchscreens



Interim results:

Project outcome was the installation of five interactive touchscreens in the following locations:

• Echo Point Visitor Centre • Glenbrook Visitor centre • Explorer Bus • Trolley Shop • BM Cultural Centre

Touchscreens have increased website visitation by 129% from these locations.

Blue Mountains

Oberon “on the map” mountain biking and digital visitor app


Oberon Interim results:

87% increase in riders at the Kanangra Classic year on year.

Blue Mountains

Visitor product directional signage Lithgow (attractions and heritage digital content)


Lithgow Interim results:

18.9% increase in domestic overnight visitors for the YE Dec 12.

6.7% increase in spend for Domestic overnight visitors for the YE Dec 12.


Blue Mountains

Greater Blue Mountains World Heritage Trails (export ready product content, pricing and booking



Interim results:

Kanangra Classic participant numbers increased by 87% in in 2012 in comparisons to 2011.

Blue Mountains

Commercialisation of indigenous and nature based tourism products


Across region

(Blue Mountains/ Oberon/Lithgow)

Interim results:

Six songline maps have been developed along with of cultural content being installed at scenic world.

Blue Mountains

Regional Festivals Multi Venue Product Content and Online Ticketing Capability – commencing with Roaring 20s Festival


Across region

(Blue Mountains/ Oberon/Lithgow)

Interim results:

81 online tickets were sold for 14 events totalling $2,401.

200 tickets were sold for the “Art Deco Ball” totalling $19,800.

Central Coast Mt Penang Festival Site; enhancement of event site

$45,000 Project activity has been finalised – however a final report is yet to be submitted

Gosford Project was launched by the Minister for Tourism, the Hon George Souris on 20 September 2013.

Central Coast Glenworth Valley multi-purpose Function Centre for 200 pax at Glenworth Valley Outdoor Adventures

$30,000 Ongoing Gosford An extension to this project has been approved until July 2014.

Central Coast Interpretive signage in the Reserve and Cottages and Lighthouse at Norah Head


Wyong DNSW have been advised that all elements of the project have been delivered but a final report including KPIs is yet to be submitted.

Central Coast Wheelchair access to Lakes Beach




Central Coast Pioneer Diary/Central Coast wetlands - Signage



Central Coast Central Coast Eco Tours (CCET)

$20,000 Completed Wyong Between project completion and the submission of a final report the “Tipis” have had 214 visitor nights, worth $29,378.

Central Coast Pioneer Dairy Eco Tourism, Wetlands Education and Public Recreation – Path

way



Central Coast Australian Reptile Park Nature walk


Gosford DNSW have been advised that all elements of the project have been delivered but a final report including KPIs is yet to be submitted.

Central Coast 5 Lands Coastal Walkway enhancement

$45,000 Completed Gosford In 2012, 5 Lands Walk experienced a 41% increase in visitor numbers (1,963). Up from 1,159 visitors in 2011.

Central NSW Parkes Mining Trail Development

$25,000 Final report has been submitted and is under review

Parkes Interim results:

(for the period January – June 2013 )

7.6% increase in visitor enquiries at Parkes VIC

7.5% increase in visitor enquiries at Peak Hill VIC

283% increase in tour numbers for Bland Shire Gold and Heritage Tour.

Central NSW Escort Rock Enhancement at Eugowra.


Cabonne Interim results:

QR codes installed at various locations around Eugowra

Interpretative signage and facility upgrades have been installed at Escort Rock.


Central NSW Taste Orange Creation of cellar/ Winery trail


Orange A survey of Orange Cellar Doors in 2012 indicated an increase in visitation of 37.5%, up from the 20% target.

Central NSW Bathurst Gold Fields attractions


Bathurst DNSW have been advised that all elements of the project have been delivered but a final report including KPIs is yet to be submitted.

Central NSW Grenfell Gold Mining Interpretive Development at O'Brien's Hill



(for the period October – December 2012)

Accommodation occupancy rates increased by 23%

Visitor centre saw a 23% increase in visitor numbers

Visitation to O’Brien’s Hill increased by 21%.

Central NSW Install a unisex disabled, self-composting toilet at Peak Hill's "The Open Cut Mine Experience"



(for the period March – June 2013)

Visitation to Peak Hills Open Cut Mine has increased by 20%.

Central NSW The Dish Experience Interactive display system



(for the period January – June 2013)

7.6% increase in visitors at Parke VIC

17% decrease in ticket sales at the Henry Parkes Centre

4.5% increase in Group Bookings at the Henry Parkes Centre

18.4% increase in visitation to “The Dish Experience” outside peak visitation periods

Central NSW Gnoo Blass racing simulator circuit


Orange DNSW have been advised that all elements of the project have been delivered but a final report including KPIs is yet to be submitted.


Central NSW Restoration of Putta Bucca Wetlands


Orange Interim results:

Project outcome was the construction of three viewing platforms, including amenities around the wetlands for bird watching.

Central NSW Mrs Foster attraction at Lake Cargelligo's

$12,500 Ongoing Lachlan Project has been provided an extension for completion until 30 October 2013.

Central NSW 100MPH Farm Feast Heritage Circuit


Bathurst DNSW have been advised that all elements of the project have been delivered but a final report including KPIs is yet to be submitted.

Central NSW 100 Miles of Country Experiences, Training Networking Seminars


Parkes, Orange, Mudgee, Cowra

DNSW have been advised that all elements of the project have been delivered but a final report including KPIs is yet to be submitted.

Hunter Maitland Gaol Thematic Tour and Interpretive Displays


Maitland DNSW have been advised that all elements of the project have been delivered but a final report including KPIs is yet to be submitted.

Hunter The Incredible Milking Cow Experience

$50,000 Complete Muswellbrook (for the period March – October 2012)

37% increase in average monthly visitors.

56% increase in retail sales.

Hunter Interpretation of heritage and sustainability themes at Wyndham Estate and Dalwood House


Cessnock Interim results:

Project outcome was the production and installation of twenty five interpretive signs at eight sites within Wyndham Estate.

Visitation increases to be provided 12 months from project completion.

Hunter Scone Conference Centre $35,000 Complete Scone 15% growth in conference revenue.

4% growth in accommodation booking though the enhanced conference facilities.


Hunter Online Cruise Guide $10,000 Project activity has been finalised – however a final report is yet to be submitted

Newcastle, Port Stephens, Maitland, Lake Macquarie, Cessnock


Hunter Satellite Training $25,000 Complete Newcastle, Cessnock, Lake Macquarie, Upper Hunter, Port Stephens, Gosford, Wyong, Gloucester

Workshop attendance increased by 35% in comparisons to previous years.

Hunter Soft adventure tour on a working harbour


Newcastle DNSW have been advised that all elements of the project have been delivered but a final report including KPIs is yet to be submitted.

Hunter Mobile iPhone application for top twenty walking trails in Lake Macquarie


Lake Macquarie Interim results:

App has been downloaded more than 900 times during the period measured, a 300% increase against the proposed target.

Inland NSW Touring Routes and Trails – Business and Product Development Program

Broken Hill $10,000 Complete Broken Hill

More than 100 businesses and 120 participants attended the 10 workshops

Bourke $10,000 Complete Bourke

Armidale $10,000 Complete Armidale

Dubbo $10,000 Complete Dubbo

Inverell $10,000 Complete Inverell

Narrabri $10,000 Complete Narrabri

Tenterfield $10,000 Complete Tenterfield

Walgett $10,000 Complete Walgett

Wentworth $10,000 Complete Wentworth

Capital Country Region $10,000 Complete Young, Boorowa, Upper Lachlan, Wingecarribee


Inland NSW Quality Assurance & Training Program - Customer Service Training


Balranald, Central Darling, Unincorporated Far West, Walgett


Inland NSW Elizabeth Park Regional Botanic Garden


Dubbo Interim results:

Oasis Valley attracted approx. 3,000 visitors in the first 3 weeks it opened.

Inland NSW Great Artesian Drive - North West NSW


Moree Plains, Narrabri, Walgett


Inland NSW Development of Gold Trail signage, with QR tags, at 3-5 key attractions and locations


Bathurst, Boorowa, Forbes, Goulburn, Mulwaree, harden, Tumut, Upper Lachlan, Yass Valley, Young and Weddin.

Interim results:

186% increase in visitor numbers to the Harden Gold Festival.

Development and installation of interpretative signage at five Gold Trail locations.

Inland NSW The Story of Nundle Gold and Gem History – Catalogue, Preserve and Present the Collection


Tamworth DNSW have been advised that all elements of the project have been delivered but a final report including KPIs is yet to be submitted.

Inland NSW Macquarie River Trails $50,000 Complete Warren, Wellington, Dubbo, Narromine, Coonamble, Walgett and Bogan

Project outcome was the development and installation of Macquarie River Trails (MRT) sign in twelve locations.

1,065 unique visitors to the MRT website from December 2012 – Jan 2013.

Inland NSW Inland NSW Mobile Applications & Explore the Outback


Dubbo, Coonamble, Nyngan, Bourke, Brewarrina, Walgett, Narromine, Warren Warrumbungle,

DNSW have been advised that all elements of the project have been delivered but a completed final report including KPIs is yet to be submitted.


The Inland NSW

Regional BBQ Challenge and

Food and Wine Agri-

tourism Program

Southern Highlands $50,000

Final reports submitted – queries on report content provided to project owners

Wingecarribee

DNSW have been advised that all elements of the project have been delivered but a completed final report including KPIs is yet to be submitted.

Boorowa, Harden and Young $50,000 Boorowa, Harden, Young

Bungendore, Yass, Goulburn $50,000 Bungendore, Yass, Goulburn

Tenterfield $50,000 Tenterfield

Inverell $50,000 Inverell

North Coast Destination Network

‘Y-Knot’ Charters $40,000 Project activity has been finalised – however a final report is yet to be submitted

Port Stephens DNSW have been advised that all elements of the project have been delivered but a final report including KPIs is yet to be submitted.


The Jurassic Pond - Estuarine Crocodile Exhibit


Port Macquarie Interim results:

(for the period Sept – Dec 2012)

Income to the park increased by 19.4%

Total visitation to the park increased by approx. 14% between 2011 and 2012.


Tilligerry Peninsula Upgrade. $21,000 Final reports submitted – queries on report content provided to project owners

Port Stephens Interim results:

Daily visitor expenditure in Port Stephens increased from $101 in 2011 to $124 in 2012.


Spirit of the Land (Sea Acres Rainforest)


Port Macquarie DNSW have been advised that all elements of the project have been delivered but a final report including KPIs is yet to be submitted.


Observatory Bike n’ Hike Audio Tours


Port Macquarie Interim results:

Daily visitor spend to the region increased to $146 for the YE September 2012.


Tabatinga Family Fun Centre $30,000 Project activity has been finalised – however a final report is yet to be submitted

Coffs Harbour DNSW have been advised that all elements of the project have been delivered but a final report including KPIs is yet to be submitted.



Mad Hatters Tea Garden $25,000 Final report has been submitted and is under review

Oxley Interim results:

Yearly income increased by 20%, up from the expected 5% target.


"Get the Buzz" $13,000 Final report has been submitted and is under review

Great Lakes Interim results:

Developed and launched a Native Bee Sanctuary website – with 230 species profiled.

179 plant signs installed throughout the facility – a 49% increase on target.


Regional Food and Produce Retail Shop and Tours


Coffs Harbour DNSW have been advised that all elements of the project have been delivered but a completed final report including KPIs is yet to be submitted.


Product Packaging Incubator Workshops


Ballina, Lismore, Byron Interim results:

Three product packages have been produced, two targeting South East Asian with a third targeting New Zealand.


12 themed Interactive Trails and Itinerary Builder

$25,000 Cancelled Clarence, Tweed, Byron, Ballina, Richmond Valley, Kyogle

Project has been cancelled.


Conference infrastructure improvements to Byron Community Centre

$28,700 Complete Ballina 33% increase in conference bookings over the first 12 months.

20% increase in accommodation bookings from conferences.

9 new positions as a result of increased bookings.


Eco cruises & guided kayak tours

$36,000 Complete Ballina Project has delivered monthly bookings to the value of approx. $5,000


Mountain Bike Trail design $13,500 Complete Ballina Project outcome was the development of a 2.5km course built to international standards.

110 riders attended the launch event with approx. 30 riders using the facility weekly.



Byron Easy Bus - Airport Shuttle


Ballina Interim results:

Approx. 400 people are expected to use this facility in the first year of operation, approx. a 66% decrease from original estimates.


Coastal Indigenous cultural experiences


Byron Bay Interim results:

“Surfing the Bundjalung” was launched 12 September 2013 with six people attending the first tour.

Overnight tour has been booked once with two customers.


Aboriginal Cultural Tour and Markets

$10,300 Cancelled Richmond Valley Project has been cancelled.


Byron Kombi Orientation Tours

$35,750 Ongoing – update requested

Ballina Project was granted an extension until 30 September 2013.


Legendary Pacific Coast Enhancements


North Coast Network Region – various locations

Destination NS has been advised that activity for this project has been completed with a final report submitted for review

Murray Australian Billy Cart Championship - Event Enhancement

$5,000 Complete Albury Event participation increased 20% in comparison to the previous years.

Murray Corowa Heritage Trail interpretative enhancement


Albury Interim results:

Project outcome was the development and installation of interpretive signs throughout Corowa Heritage Trail.

Murray Greater Hume Village Tourist Information Boards


Albury Interim results:

Project outcome was the development and installation of five tourist information boards in Culcairn, Hentry, Holbrook, Jindera and Walla Walla.


Murray Albury CBD Heritage Walking Tour Application

$29,000 Complete Albury 150 walking tour app downloaded since launch

More than 300 walking tour brochure distributed to visitors at the Visitor Information Centre.

2.4% increase in visitor spend, up to $127pp

Murray Wakool Promotional and Directional Signage

$23,000 Complete Murray Darling Project outcome was the development and installation of promotional/ tourist signage in Moulamein and Tooleybuc.

Murray Mathoura Heritage Trail Signage

$8,000 Complete Murray Darling Project outcome was the development and installation of nine interpretive signs around the Mathoura region.

Murray MRTB Tourism Excellence Training Program


Across region DNSW have been advised that all elements of the project have been delivered but a final report including KPIs is yet to be submitted.

Murray Lawson Syphons Interpretative Signage

$15,000 Ongoing Deniliquin An extension request until November 2013 has been received from this project.

Murray MRTB International Mentoring Program


Albury, Greater Hume, Deniliquin, Berrigan, Corowa and Murray


Murray MRTB Leadership Program $40,000 Project activity has been finalised – however a final report is yet to be submitted

Murray, Berrigan, Corowa, Greater Hume, Albury, Wakool



Riverina Narrandera Cycling & Walking Trails – Stage One


Murrumbidgee DNSW have been advised that all elements of the project have been delivered but a completed final report including KPIs is yet to be submitted.

Riverina Take a Day Trip to Ariah Park


Murrumbidgee DNSW have been advised that all elements of the project have been delivered but a completed final report including KPIs is yet to be submitted.

Riverina Celebrity Chef appearance and Live Cooking Demonstrations (La Festa)


Murrumbidgee Interim results:

150% increase in local food and produce participation. Crowds up by approx. 10% on previous year.

Riverina Hermit’s Caves access trails $25,000 Project activity has been finalised – however a final report is yet to be submitted

Murrumbidgee Project was completed in August, a completed final report would not be eligible for submission until December 2013.

Riverina Junee Rhythm n Rail Festival

$13,500 Complete Murrumbidgee Festival database grew by 75%, up on the 60% forecast.

Approx. 1500 people attended the 2012 event, with numbers down due to adverse weather conditions.

Riverina Jerilderie Letter Event $10,000 Complete Murray Darling More than 300 visitors attended the 2012 event.

Riverina Re-thatching Ram Shed $42,500 Final reports submitted – queries on report content provided to project owners

Murray Darling DNSW have been advised that all elements of the project have been delivered but a completed final report including KPIs is yet to be submitted.

Riverina Functions @ the factory (Junee Liquorice and Chocolate factory)


Murrumbidgee DNSW have been advised that all elements of the project have been delivered but a final report including KPIs is yet to be submitted.

Riverina Birds of the Bush Festival - Rankin’s Springs




Riverina Junee Shire Heritage Tourism project



Riverina Revitalise Riverina Tourism - Seminar Roadshow

$10,000 Complete Murrumbidgee 10% of attendees developed an online presence following workshops.

Snowy Mountains

Jindabyne Lake Light $48,000 Project activity has been finalised – however a final report is yet to be submitted

Snowy River DNSW have been advised that all elements of the project have been delivered but a final report including KPIs is yet to be submitted.

Snowy Mountains

Historical Car Museum $36,000 Project activity has been finalised – however a final report is yet to be submitted

Cooma-Monaro Interim results:

Car clubs stop overs as a result of the upgrades over the last 6 months have provided an additional 264 accommodation nights for the region.

Snowy Mountains

Thredbo Bike Track $15,000 Project activity has been finalised – however a final report is yet to be submitted

Snowy River DNSW have been advised that all elements of the project have been delivered but a completed final report including KPIs is yet to be submitted.

Snowy Mountains

Gutti Gutti $10,000 Cancelled Cooma-Monaro Project has been cancelled.

Snowy Mountains

Adaminaby Heritage Trail $26,000 Project activity has been finalised – however a final report is yet to be submitted


Snowy Mountains

Digital Touring Guide $24,000 Project activity has been finalised – however a final report is yet to be submitted



Snowy Mountains

Rolling Ground Trail Mapping


Snowy River Interim results:

Produced 14 specific Mountain Bike trails maps for the Snowy Mountains region.

Participation in local Mountain Biking event increased by 67%

Snowy Mountains

Holistic Food Experiences $17,000 Cancelled Tumut, Tumbarumba, Snowy River, Cooma-Monaro, Bombala

Project has been cancelled.

Snowy Mountains

Steve Williamson Lake Tours $25,000 Complete Snowy River Increased sightseeing tours by 5% against a proposed 1-2% increase

Snowy Mountains

Regional Trade Fair $20,000 Final report has been submitted and is under review

Tumbarumba Interim results:

Festival attendance in 2012 was 5,210 resulting in approx. $463,00 worth of additional expenditure to the region

South Coast Gold Rush Colony Maze at Mogo

$25,000 Complete Bega 799 Visitors throughout Jan – March @ $5pp

Off peak visitation - 78 days = $365.00

Peak - 34 days = $2,950.00

Schools $680.00 (Total - $3,995)

South Coast Establish, Cycle Tours of South Coast


Wollongong, Shellharbour, Kiama, Shoalhaven, Eurobodalla, Bega

Interim results:

Project outcome was the creation and launch of five bicycle tours of the South Coast by October 2012.

The new tours have attracted approx. 100 customers since launch.

South Coast Bodalla Cheese Making $45,000 Complete Bega Visitation to this facility has grown from a monthly average of 2,250 to 4,801. An increase of 113%


South Coast Cupitt's Cheese Production Facility & Cooking School

$45,000 Ongoing Shoalhaven Project has experienced delays in gaining Development Application (DA). An extension will be requested once DA has been approved

South Coast Zero Gravity Cable Wake Park


Shellharbour Interim results:

Three professional events attracting more than 150 spectators/ participants.

More than 650 registered users of the new system in Wollongong since launch.

South Coast Shallow Crossing Conference Pavilion

$45,000 Complete Eurobodalla Three new bookings for the new facilities in three months – resulting in 42 visitor’s nights @ $190 per night.

regional tourism product developement program - project ......1,389 new leads to operators over...

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