Management Researchers' Circle (MARC)&

M P Birla Institute of Management

Presents

Seminar on

“Whither Management

Research?”On Thursday, 15 September, 2016

MPBIM, Bharati Vidhya Bhavan, 43,

Racecourse Road, Near Chalukya Hotel, Bengaluru - 560 001

www.mpbim.com

Organising Committee

Advisors

Dr. M K Sridhar, Professor, CBSMS (JBC), Bangalore University

Dr. N S Viswanath, Director, MPBIM

Coordinators

Dr. Sumithra Sreenath, Associate Professor, MPBIM - 9845842203

Dr. S Hemanth Kumar, Associate Professor, MPBIM 9886433248

Dr. Muralidhar L B, Member, MARC 9148819753

Mr. Ashok H E, Member, MARC 8884080870

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Registration Details

sRegistration Fee: Rs.200 per participant. Payment should be made in cash.

sTelephonic and/or email confirmation for spot registration are welcome.

sRegistration at 9:30 am

sSessions will be held from 10:00 am to 4:30 pm.

sCertificate will be issued to all the participants.

Venue:

Contact Details

Justice E.S. Venkataramaiah Hall (ESV Hall)Bharati Vidhya Bhavan, MPBIM

43, Racecourse Road, Near Chalukya Hotel, Bangalore - 560 001

Email ID: nsv@mpbim.com, marc.spoorthy@gmail.com

Mobile No. 9886224664, 9900246239

Session 3: Management Research – The Way Forward

Speaker: Dr. M Jayadev

He is Professor of Finance and Accounting at Indian Institute of Management, Bangalore. He holds a Ph.D. from Osmania University and is a Certified Associate of the Indian Institute of Bankers (CAIIB).. He is Professor of Finance and Accounting at Indian Institute of Management, Bangalore. He has published papers in professional and research journals in the areas of banking and risk management and consulted by several national and international agencies like Consulate General of Japan and Reserve Bank of India. His professional services extend to the area of Basel Accords, Banking and Risk Management for several banks, consulting firms and software companies. He is a recipient of the ICSSR and UGC Fellowships. He is a member of the board of directors of BGSE Financial Limited and is also on the board of two start-up ventures.

Management Researchers' Circle (MARC)

M P Birla Institute of Management

Theme of the Seminar: Whither Management Research?

is a forum of researchers and research scholars in Management and Commerce, formed with an objective to promote and propagate the ethical research in the concerned disciplines among the researchers and research scholars which is of relevance to the organizations, entrepreneurs, government and society. It aims to bring in thought leadership in the frontier areas of management and commerce through seminal research and disseminate the knowledge for the larger benefits of the research community, government and society.

Amongst the various initiatives taken by Bharatiya Vidya Bhavan, which enjoys an enviable track record as a proponent of education with Indian culture and values in the area of higher management education, M.P. Birla Institute of Management at Bangalore, is a premier management institute in Karnataka. Since inception in the year 1999, under the patronage of Late Smt. Priyamvada Devi Birla, the college has progressed and grown from a humble student strength of 30 to an impressive 360 students for the two-year integrated M.B.A. programme offered under the umbrella of Bangalore University. Besides, grooming creative, productive and efficient managers for the industry, the Institute is committed to inculcating Basic Human Values and a sense of Nobility, Righteousness and Excellence in the students. The college, an ISO certified and NAAC accredited institution, has the support of a very high quality teaching faculty – a very healthy mix of career academicians as well as senior industry stalwarts.

Research is a central part of the academic mission of many business schools and a collective endeavor of all management education institutions at large all over. There is changing popularity of management research topics from time to time. Managers and management scholars can gain or lose interest in management topics over time (Abrahamson, 1996). Throughout the last sixty years, the popularity of individual management topics has ebbed and flowed. This phenomenon suggests that the popularity of management topics follows a life cycle (Gibson and Tesone, 2001).

The majority of research on management fads and fashions has shown that many management topics ride a wave of popularity and then die out (Abrahamson and Fairchild, 1999). Management concepts can become institutionalized and ingrained in organizations, and thus become less temporary and more permanent in popularity and use. Organizations can change and adopt a fad/fashion so much so that they change their routines, standard operating procedures, infrastructure support systems, and fully integrate a management concept into their very organizational being (Dale, Elkjaer, van der Wiele, and Williams, 2001).

There has been growing influence of economics, psychology and sociology on current management research, and the danger of an increasingly fetishistic and

formulaic approach, which might lead to stale and narrow contributions. It has become imperative to ask bigger, better, and more challenging questions compared to orthodoxy in management research and engaging in modes of research that are not only intellectually challenging but that also have the potential of making a real impact on management practice. Management research must provide cutting-edge knowledge and methods and valid indigenous theories to guide practice and to create a vibrant research community.

This seminar is open to all academicians, research scholars and management professionals. It is very useful for those who are pursuing their research work, prospective research scholars and faculty members of management and commerce courses who are really passionate about research.

Who can participate?

Session Details:

Session 1: Management Research – What it is?

Speaker: Dr. N S Viswanath

He is the Director and founder Principal, Bharatiya Vidya Bhavan's M.P.Birla Institute

of Management, Bangalore. He has had an assignment as Assistant General Manager at

KSAM Board. It was during this period spanning over two decades he was mercurially

involved in the preparation of several research project reports for the World Bank,

Commercial Banks and related institutions. He has over seventy papers to his credit in

refereed journals. He has been enlisted as an expert at International Trade Centre (ITC),

Geneva and in Asia's Who's Who: Men and Women of Achievements. He has won the

Best Paper Award for the paper in Marketing in an International Conference atlas Vegas,

USA. He has successfully guided seven Ph.D theses in Management, Finance, Strategic

& Global Marketing and HRM areas.

Session 2: Application of Research in Managerial Decision

Speaker: Dr. Manasa Nagabhushanam

She is a Professor in Strategy and Marketing has an experience of 22 years in Academics,

Research and Training, known for use of unique and innovative pedagogy in classrooms.

She is also Lead Researcher in AnalyZ Research Solutions Pvt. Ltd. She has been the

Director of International MBA program at PES Institutions, Bangalore and Former Dean

and Campus Head, Amity Global Business School Bangalore. She has the experience of

teaching both in India and USA and has published extensively and presented papers in

National and International Journals and Conferences. She has also won Best Teacher

award from Bangalore Center for Education in 2007 and the Best Ph.D Thesis Award at

National level from Prestige Group of Institutions, MP.

Invitation

To,

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Management Researchers' Circle (MARC)&

M P Birla Institute of Management

Presents

Seminar on

“Whither Management

Research?”On Thursday, 15 September, 2016

MPBIM, Bharati Vidhya Bhavan, 43, Racecourse Road, Near Chalukya Hotel, Bengaluru - 560 001