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SAVE $100 off the Full ConferenceRegistration Pass with DISCOUNTCODE: PBCB-100 (pay only $775)

SAVE $50 off the One-Day Pass(Monday, Tuesday & Wednesday)with DISCOUNT CODE: PBCB-50

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GPSYour Publishing

Dear Publishing Professional:

The Publishing Business Conference & Expo is Your Publishing GPS, fully-loaded with practical solutions for Growth, Profit and Success for your company and your career.

This year’s conference will not only help prepare publishers for getting through the current economic challenges, but also provide tips, tactics and solutions for thriving in the industry’s future.

Our goal, as always — but even more so this year, as the country struggles through a recession — is to help publishing executives cut costs, save time, do more with less and just operate more successfully and profitably.

At a time when publishing companies are taking a beating from the economic environment, the changes taking place in media consumption and advertising, and especially from constantly rising manufacturing, distribution and operational costs, we have focused all of our efforts on providing content that will specifically address each of those challenges and help publishing executives better deal with them.

As you browse through this brochure and follow the conference program updates online you will see that this year’s conference chairs, Andrew Brenneman, David Hetherington and John Sateja, have brought a unique perspective to the development of our conference program and to the recruitment of a great group of speakers.

So much of the industry is in need of real guidance right now, and that’s what is behind our conference theme — the Publishing Business Conference & Expo is truly intended to serve as every publishing executive’s GPS ... a personal guide to growth, profit and success.

I look forward to seeing you in New York this March!

Sincerely,

Noelle SkodzinskiConference Director, Publishing Business Conference & ExpoEditor-in-Chief, Publishing Executive and Book Business magazines

SILVER SPONSORS

Each of the Silver

Sponsors will be

presenting a session in

the new Technology &

Solutions conference

track. These

sessions are open to all

conference and expo

registrants. See more

detailed information

about these sessions

on page N.

CONTENTS

CREGISTER AT PUBLISHINGBUSINESS.COM OR CALL 888-627-2630

PAUL SCHAEFERDirector, Operations & TechnologyAmerican Airlines Publishing

ADAM DAVIDSONCorrespondentInternational Business and Economics, NPR (National Public Radio)

ERIC SHANFELTExecutive Vice President of eMediaAspire Media

MARJI ROSSPresident and PublisherRegnery Publishing

RICH ZWEIBACKExecutive Director of ManufacturingLebhar Friedman

JOHN SATEJAExecutive VicePresidentConsumer Reports

MIKE SHATZKINFounder & CEOThe Idea Logical Co.

BOB SACKSCo-FoundermediaIDEAS

MICHAEL LINDERSenior VP of Strategy & New Business DevelopmentZondervan

GPS FEATUREDSPEAKERS

Special Invitation ..................B

Featured Speakers ................C

Conference Agenda At-a-Glance ...................... D

Conference Highlights .......... D

Conference Session Topics At-A-Glance ............E

New York Marriott Marquis ................F

Events ..................................G

Exhibit Hall ....................... H-I

Book Sessions: Business Management .................... J

Book Sessions: Production & Manufacturing ............... J

Book Sessions: Marketing & Distribution .....................K

Book Sessions: Digital ...........K

Magazine Sessions: Business Management ....................L

Magazine Sessions: Production & Manufacturing ...............L

Magazine Sessions: E-media ...........................M

Magazine Sessions: Audience Development ...................M

Magazine Sessions: Editorial & Design .......................... N

New: Technology & Solutions Sessions ............ N

Publishing GPS Crew ........... O

Registration Form .................P

ANDREW VAN DER LAANDirector, Senior Project Manager, Publishing Operations Project GroupRandom House Inc.

For the complete list of speakers and session descriptions, visit the Web site.

D




M O N D A Y , M A R C H 2 3

9:00 - 9:45 a.m.

KEYNOTE ADDRESS: Where Is the Global Economy Headed, and What Does It Mean for YOU?A straightforward explanation of the causes and consequences of the financial meltdown, and a look ahead at what the future holds for our country, our industries, and our business.

Adam Davidson, Correspondent, International Business and Economics, National Public RadioAlex Blumberg, Contributing Editor, Planet Money, National Public Radio

10:00 a.m. - 12 p.m. Breakout Sessions

12:00 - 1:00 p.m.Exhibit Hall Opens / Lunch

1:15 - 5:00 p.m.Breakout Sessions

5:00 - 6:00 p.m.Networking Reception

6:00 - 9:00 p.m.SustainPrint and Publishing Innovator of the Year Awards Reception and Dinner

T U E S D A Y , M A R C H 2 4

8:30 - 9:30 a.m.

OPENING SESSION (Books): Executives from leading book publishing companies join Patricia Schroeder, CEO of the Association of American Publishers, to discuss the implications of the Google Book Search Copyright Settlement, the opportunities that lay ahead for publishers in the digital realm, and more.

OPENING SESSION (Magazines): Top executives from consumer and business magazines, and other industry thought-leaders share insights into today’s successful business models, how to leverage the digital world to create ancillary revenue streams and position your brand for a profitable future. Plus, a debate on what the future holds for magazine publishers in 2009 and beyond.

9:30 a.m Exhibit Hall Opens

10:00 a.m. - 12:15 p.m. Breakout Sessions

12:15 - 1:15 p.m. Lunch

1:15 - 2:30 p.m Breakout Sessions

2:30 - 3:00 p.m. Exhibit Hall Break

3:00 - 5:00 p.m. Breakout Sessions

W E D N E S D A Y , M A R C H 2 5

9:00 a.m. - 4:00 p.m.Wednesday Workshops: Half-Day Seminars Including:

For Book Publishers:

w Maximizing the Value of Your Publishing Company

w Independent Publishers’ Half-Day Symposium

w SEO Workshop for Book Publishers

For Magazine Publishers:

w CMS Forum: Identifying and Implementing the Right CMS for Your Magazines

w How to Harness the Power of the Editor/Designer Partnership to Make Your Periodical More Successful

w Redesigning Your Magazines: Learn From a Pro

w SEO Workshop for Magazine Publishers

IDEAlliance Proofing Summit

M O N D A Y , M A R C H 2 3

Presented by:

A Survivor’s Guide to Best-in-Class Proofing. Let’s face it: Today, your production practices need to be state of the art. Your proofing needs to exemplify best practices in workflow. You need to know how to best leverage existing technology. The IDEAlliance Proofing Summit 2009 is not about how to make a proof. It’s about how to survive in today’s marketplace by employing best practices, leveraging technology, driving efficiency, working with your service providers, managing change, protecting revenue and containing costs. Don’t miss the opportunity to learn how you can become more efficient, productive and knowledgeable.

Digital Magazine Symposium

T U E S D A Y , M A R C H 2 4

Sponsored by:

9:30 – 10:00 a.m.Coffee BreakPublishing Business Expo opens 10:00 a.m. – 12:30 p.m.Digital Magazine Symposium SessionsIn-depth discussions from leading publishers on topics including:w What today’s and tomorrow’s digital magazine

looks likew How publishers are succeeding in monetizing

digital magazinesw What won’t work — and how to avoid itw Advice on determining which digital magazine

solution is right for youw Tips on converting print readers into digital onesw Insights on tailoring a digital magazine strat-

egy that’s right for you

12:30 – 3:00 p.m.Networking and Digital Magazine Technology Demonstrations in the Publishing Business Expo

Digital Book Printing Forum

W E D N E S D A Y , M A R C H 2 5

Presented by:

Now in its fourth year as an all-day seminar, the 2009 Digital Book Printing Forum is designed around recent INTERQUEST research into digital book printing. INTERQUEST analysts will present key results from the company’s recent studies of the market in North America and Europe.The morning session will feature a panel of executives from leading digital printing systems vendors who will present their views of the industry and their companies’ strategies in the book market. This will be followed by an update of market and technological developments as well as key findings from the INTERQUEST studies. Following lunch, a panel of leading book printers will present their digital book printing applications and discuss the evolution of their digital printing business. The rest of the afternoon will offer attendees the opportunity to learn more about publishers’ perspectives of digital book manufacturing and its future.

Conference Agenda At-a-Glance

For the complete list of speakers and session descriptions, visit PublishingBusiness.com.

Conference Highlights

BUSINESS MANAGEMENT■ Where Is the Global Economy Headed,

and What Does It Mean for YOU?■ What Next? Publishing, Selling &

Licensing Content in the Post-Bookstore Future

■ Monetizing Content Online■ Global Opportunities: What Publishers

Should Know About Selling Overseas■ Strategies to Deal With a

Contracting Marketplace and Weather the Financial Storm

■ Achieving Efficiency, Environmental Gains and Cost Savings

■ Can a Carbon Audit Save You Money?■ 20+ Ways to Cut Costs Without

Laying Off Staff■ Staffing in a Time of Evolution■ Independent Publishers’ Half-Day

Symposium■ XML Production Workflow

Demystified■ StartwithXML: Lessons Learned■ The Turbulent Paper Market: What’s

Next?■ A Q&A With the Co-Founder of the

Espresso Book Machine■ Book Retailing Trends and Who’s

Buying Books■ Rethinking Design to LIFT Sales■ Book Publishing in 2009’s Digital

Landscape■ Developing a Digital Asset

Management Strategy■ Successful Business Models for

Digital Content■ E-Book Forum

PRODUCTION & MANUFACTURING■ Strategies to Deal With a



■ Can a Carbon Audit Save You Money?■ 20+ Ways to Cut Costs Without

Laying Off Staff■ Independent Publishers Half-Day


Demystified■ StartwithXML: Lessons Learned■ What Every Publishing Executive

Should Know About the Future of Book Production

■ Book Production Managers Roundtable

■ Where Is the Global Economy Headed, and What Does It Mean for YOU?

■ Digital Book Printing Forum: Present-ed in Conjunction With INTERQUEST

■ The Turbulent Paper Market: What’s Next?

■ A Q&A With the Co-Founder of the Espresso Book Machine

■ Developing a Digital Asset Management Strategy

■ Innovative and Creative Ways to Cut Book Manufacturing Costs

MARKETING & DISTRIBUTION■ What Next? Publishing, Selling &

Licensing Content in the Post-Bookstore Future

■ Monetizing Content Online■ Global Opportunities: What Publishers

Should Know About Selling Overseas■ Strategies to Deal With a



■ 20+ Ways to Cut Costs Without Laying Off Staff

■ Independent Publishers Half-Day Symposium

■ Book Retailing Trends and Who’s Buying Books

■ Rethinking Design to LIFT Sales■ Where Is the Global Economy Headed,

and What Does It Mean for YOU?■ Book Publishing in 2009’s Digital

Landscape■ Successful Business Models for

Digital Content■ E-Book Forum■ SEO Workshop for Book Publishers■ The Role of Book Publishers in Online

Communities■ Distribution I: Moving Print■ Distribution II: Moving Digits

DIGITAL■ Monetizing Content Online■ Independent Publishers Half-Day


Demystified■ Start with XML: Lessons Learned■ Book Publishing in 2009’s Digital

Landscape■ Developing a Digital Asset

Management Strategy■ Successful Business Models for

Digital Content■ E-Book Forum■ SEO Workshop for Book Publishers■ Where Is the Global Economy Headed,

and What Does It Mean for YOU?■ The Role of Book Publishers in Online

Communities

TECHNOLOGY & SOLUTIONS■ Digital Publishing Strategies for

Success in the Educational Publishing Market

■ Environment 2.0

BUSINESS MANAGEMENT■ Can a Carbon Audit Save You Money?■ Where Is the Global Economy Headed,

and What Does It Mean for YOU?■ Your Digital Future: Are You Prepared?■ Outside-the-Box Ancillary Revenue

Ideas for Magazines■ Best Practices for Adding Video to

Your Web Site—and Monetizing It■ Smarter Sales Management: How to

Make a Recession Work for You■ Maximizing the Value of Your

Publishing Company: A Half-day Intensive Workshop

■ A Crash Course in Cost-Cutting■ Print-Buying in Today’s Marketplace■ Social Media Strategies for Magazine

Publishers■ Digital Magazine Symposium■ Online Ad Serving and Ad Networks■ SEO Workshop for Magazine

Publishers■ Proven Strategies for Online

Audience-Building■ Maximizing Revenue by Managing

Key Metrics■ 5 Ways to Save $50,000 Without

Laying Off Staff■ CMS Forum: Identifying and Imple-

menting the Right Content Manage-ment System for Your Magazines

■ eMedia Roundtable■ Web Site Audits: Establishing the New

Benchmarks■ Making Metrics Matter: Web Analytics

You Need to Know

PRODUCTION & MANUFACTURING■ Where Is the Global Economy Headed,

and What Does It Mean for YOU?■ Can a Carbon Audit Save You Money?■ IDEAlliance Proofing Summit 2009■ A Crash Course in Cost-Cutting■ Print-Buying in Today’s Marketplace■ Digital Magazine Symposium■ Online Ad Serving and Ad Networks■ Magazine Production Managers’

Roundtable■ CMS Forum: Identifying and Imple-

menting the Right Content Manage-ment System for Your Magazines

EDITORIAL & DESIGN■ Your Digital Future: Are You Prepared?■ Outside-the-Box Ancillary Revenue

Ideas for Magazines■ Best Practices for Adding Video to

Your Web Site—and Monetizing It■ Social Media Strategies for Magazine

Publishers■ Digital Magazine Symposium■ SEO Workshop for Magazine Publishers■ Proven Strategies for Online

Audience-Building■ Redesigning Your Magazine: Learn

From a Pro

■ How to Harness the Power of the Editor/Designer Partnership to Make Your Periodical More Successful

■ Where Is the Global Economy Headed, and What Does It Mean for YOU?

■ 5 Ways to Save $50,000 Without Laying Off Staff

■ CMS Forum: Identifying and Imple-menting the Right Content Manage-ment System for Your Magazines

■ eMedia Roundtable■ Making Metrics Matter: Web Analytics

You Need to Know

EMEDIA■ Best Practices for Adding Video to

Your Web Site—and Monetizing It■ Social Media Strategies for Magazine

Publishers■ Digital Magazine Symposium■ Online Ad Serving and Ad Networks■ SEO Workshop for Magazine

Publishers■ 5 Ways to Save $50,000 Without

Laying Off Staff■ eMedia Roundtable■ Web Site Audits: Establishing the New


You Need to Know■ Where Is the Global Economy Headed,

and What Does It Mean for YOU?■ Making Metrics Matter: Web Analytics

You Need to Know■ E-mail in 2009 and Beyond: Cutting

Through the Clutter

AUDIENCE DEVELOPMENT■ Your Digital Future: Are You Prepared?■ Digital Magazine Symposium■ SEO Workshop for Magazine

Publishers■ Proven Strategies for Online

Audience-Building■ 5 Ways to Save $50,000 Without

Laying Off Staff■ eMedia Roundtable■ Web Site Audits: Establishing the New


You Need to Know■ Where Is the Global Economy Headed,

and What Does It Mean for YOU?■ E-mail in 2009 and Beyond: Cutting

Through the Clutter

TECHNOLOGY & SOLUTIONS■ Digital Editions: Delivering Real

Revenue■ Environment 2.0■ Preparing for Change in the Digital

Publishing Landscape

B O O K S M A G A Z I N E S

Conference Session Topics At-a-Glance

EREGISTER AT PUBLISHINGBUSINESS.COM OR CALL 888-627-2630


RESERVATIONS NOW!

New York Marriott Marquis Times Square1535 BroadwayNew York, New York 10036Phone: 212-398-1900Fax: 212-704-8930Toll-free: 800-843-4898http://www.nymarriottmarquis.com

NEW! Book your hotel online: http://cwp.marriott.com/nycmq/publishingconference

The 2009 Publishing Business Conference & Expo will be held at the DISCOUNTED HOTEL RATE:

$309 single/double*

DISCOUNT CUT-OFF DATE: Friday, February 27, 2009* Until supplies last or discount deadline date

Mention “Publishing Business” when making your reservations at the Marriott Marquis.

The New York Marriott Marquis Hotel in Times Square features first-class service in a world-class New York City hotel that sparkles after a recent $150 million renovation, with new rooms, a new high-speed elevator system and newly designed restaurants.

• Enjoy easy access to New York’s best shop-ping, Broadway theatre and Midtown Man-hattan attractions like Rockefeller Center, Radio City Music Hall, Good Morning America studios, the Fashion District and more.

• View Times Square, Manhattan & New York City from most New York Marriott Marquis hotel rooms

• Prestigious Marriott Concierge Lounge

• New Marriott Revive beds, spacious marble bathrooms, and large mirrors

• 300-thread-count linen, fluffier pillows, down comforters, & thicker mattresses

• View New York City from The View restaurant– only revolving rooftop restaurant in New York City

• Fit For You Program; State-of-art 4,000 sq. ft. Fitness Center overlooking midtown Manhattan

• Convenient to Subways, Penn & Grand Central trains, JFK airport, Newark airport, LaGuardia

HOTEL FEATURES

Make Your

F




Brian Schwarze (center), paper manager, who accepted the Sus-tainPrint Leadership Award for Reader’s Digest Association’s Every Day With Rachael Ray, stands with Stephen Best (right), director of magazine Operations for Reader’s Digest, and Paul Fedkenheuer, sales manager, Myllykoski Corp.

SustainPrint AwardsThe 3rd Annual SustainPrint Awards will recognize two book and two magazine publishing companies for their achievements in environmental sustainability. Presented by Book Business and Publishing Executive magazines.

COCKTAIL Reception

Publishing Innovators of the Year AwardsHere’s your chance to mix and mingle with your industry colleagues while celebrating the 2nd Annual Publishing Innovators of the Year at this exclusive event. One magazine publisher and one book publisher will be honored for their innovations in publishing.

Reception open to all Full Conference Registrants. Separate fee required for dinner.

with Your Colleagues!MIXMINGLE

& AwARds dinneR

Monday, March 23New York Marriott MarquisMarquis Ballroom, 9th Floor, 6:00 p.m.

GREGISTER AT PUBLISHINGBUSINESS.COM OR CALL 888-627-2630

Jane Friedman (left) who accepted the 2008 Publishing Innovator Award on behalf of HarperCollins, stands with Harper Collins’ Carolyn Pittis and Brian Wolfe of Time Inc., who received the Publishing Innovator of the Year Award in magazine publishing.

the publishing Business conference and expo features the finest industry suppliers from all corners of the publishing industry. A tour of the exhibit hall will update you on the latest innovations, products and services.

SEE MORE THAN 100 WORLD-CLASS SUPPLIERS!

EXHIBIT HALL

Find everything you need in cutting-edge publishing products and services, including:

• Book Printing, Manufacturing, Finishing• Magazine/Publication Printing• Magazine Publishing Management Solutions• Digital/On-Demand Printing• Prepress/Content Management Technology• Paper, Cover Materials, Coatings• Workflow Solutions and Software• Multimedia CD/DVD Duplication, Replication and Packaging• Color Proofing Systems• Digital Delivery Solutions• Graphic Design Software• Digital Asset Management Solutions• E-Books/E-Publishing• Distribution/Fulfillment• E-Mail Marketing Solutions and Services• And Much More!

Exhibit Hall Hours:

Monday, March 2312 p.m. - 6 p.m.

Tuesday, March 249:30 a.m. - 3 p.m.

Wednesday, March 25CLOSED

Check out the Virtual Proofing Pavilion!

H




RESERVATIONS NOW!Make Your

TESTCOMPARE

❝Great information on upcoming technology. I’ll be back next year.❞

❝As an independent publisher I appreciated the opportunity to meetdirectly with printers and address my needs. I will be doingbusiness with one of the companies I spoke with.❞

❝The expo presented new, unexpected possibilities. It is urging usto rethink the way we produce our products.❞

❝Great way to meet useful service providers you’d never get to meetanywhere else.❞

❝With the consolidation of major printers, it was beneficial to see somany mid-size printers that can serve our needs.❞

❝This conference brought myself and my associates up to speed rapidly on how to use technology that exists to create distribution and sales of our titles. Invaluable for publishing today, and I plan on using everything we got! ❞

360 Digital BooksAdvanced Publishing Advantage Book Binding Inc.Agfa GraphicsAMES On-DemandARGIBang PrintingBindTech, Inc.BlueToadBridgeport National BinderyCascades Fine Paper GroupCJK: Print PossibilitiesContent Data Solutions, Inc.Courier Corp.Cromwell Leather Co., Inc.Cycle Software ServicesDatatraxDirxion, LLCePublishingFiberMark

Follett Digital ResourcesFoster Printing ServicesGraphia AllianceHewlett-PackardHope Xinyuan Book PrintingInfoPrint SolutionsIntegrated Book TechnologyKyTek, Inc.LBSmBlastMcNaughton & Gunn, Inc.MEI Managing Editor Inc.Mercury Print ProductionsNsteinNxtbook MediaOcè North America, Inc.PageSuite LimitedProlmage AmericaPublishers PressQuark

Quebecor WorldRose Printing Company, Inc.Starnet Media GroupTaylor Box CompanyTexterityThe HF GroupThe Magazine ManagerTotal Printing SystemsTypefi Systems Pty Ltd.UniventureViaTech Publishing SolutionsVista Packaging CorporationW.A. WildeWoodWing USAXeikon - A Punch Graphix BrandYurchak Printing, Inc.

Find everything you need in cutting-edge publishing products and services, including:

• Book Printing, Manufacturing, Finishing• Magazine/Publication Printing• Magazine Publishing Management Solutions• Digital/On-Demand Printing• Prepress/Content Management Technology• Paper, Cover Materials, Coatings• Workflow Solutions and Software• Multimedia CD/DVD Duplication, Replication and Packaging• Color Proofing Systems• Digital Delivery Solutions• Graphic Design Software• Digital Asset Management Solutions• E-Books/E-Publishing• Distribution/Fulfillment• E-Mail Marketing Solutions and Services• And Much More!

2009 Exhibitor List (preliminary as of 12/1/08)

Interested in exhibiting or sponsoring?

Contact: Mike Cooper, Exhibit Sales Manager, 215-238-5434, [email protected]

What Our Attendees Say:

IREGISTER AT PUBLISHINGBUSINESS.COM OR CALL 888-627-2630

COMPARE

BUSINESS MANAGEMENT

Book Publishing and the New Financial RealitiesDon’t miss this bird’s-eye look at the financial realities of book publish-ing during an economic downturn, as well as strategies and insights into navigating these stormy times. Plus, a look at what lies ahead.

What Next? Publishing, Selling & Licensing Content in the Post-Bookstore FutureHow should today’s book publisher prepare for tomorrow’s opportunities and challenges? Don’t miss this essential discussion that’s sure to shed light on your future.

Monetizing Content OnlineIn the world of online book promotion, content is king. Find out how you can expand on an author’s work and output in order to build audiences and create revenue.

Global Opportunities: What Publishers Should Know About Selling OverseasGain a greater understanding of some key markets for U.S. publishers, as well as information about federal resources to help you sell globally.

Strategies to Deal With a Contracting Marketplace and Weather the Financial StormExplore eight vital areas in which publishers’ strategies need to be re-examined and altered. Take away real-life examples and ideas on how to weather this perfect storm.

Book Retailing Trends and Who’s Buying BooksWho are the book buyers? What do they buy? And what trends in the retailing landscape will impact your business? Find out in this information-packed session.

How to Maximize the Value of Your Publishing CompanyLed by top financial and deal-making minds, this half-day workshop is designed to help you improve your publishing company’s financial health, and your appeal to investors and buyers.

20+ Ways to Cut Costs Without Laying Off StaffIn this information-packed session, you’ll walk away with practical, money-saving solutions you can implement as soon as you get back to the office.

Staffing in a Time of EvolutionStaffing your company today will impact it in the future. Gain insights into making the best long-term staffing decisions.

Independent Publishers Half-Day SymposiumDon’t miss this half-day intensive, featuring innovative and interactive discussions designed exclusively to help independent publishers improve their bottom lines and boost their business.

PRODUCTION & MANUFACTURING

XML Production Workflow DemystifiedGain a clear understanding of how XML production workflow allows you to create quality content for any print or digital platform, along with the benefits and challenges of adopting this approach.

StartwithXML: Lessons LearnedFour prominent industry consultants have been working for the past year on the benefits and challenges to publishers of a “StartwithXML” workflow. The quartet will present the top-level highlights of this topic of critical inter-est to all publishers.

What Every Publishing Executive Should Know About the Future of Book ProductionLearn about the forces affecting book manufacturing today and gain insights into the future of book production.

Book Production Managers’ RoundtableA group of experienced production executives will lead interactive discus-sions with attendees, offering tips, best practices and practical advice on the most pressing challenges and issues in production today.

Innovative and Creative Ways to Cut Book Manufacturing CostsVeteran execs reveal their secrets for saving time and cutting costs in vari-ous areas of the production process.

Digital Book Printing ForumDon’t miss this day-long seminar, presented by INTERQUEST, devoted to digital printing trends, strategies and case studies from industry experts, vendors and publishers.

The Turbulent Paper Market: What’s Next?Forecasting prices, capacity and other trends you should expect in 2009 and beyond.

A Q&A With the Co-Founder of the Espresso Book MachineGet first-hand insights from Dane Neller, co-founder of the Espresso Book Machine, into this book-at-a-time innovation that continues to make headlines.

Achieving Efficiency, Environmental Gains and Cost SavingsFind out how to achieve the environmental and business benefits of strategies such as reducing returns, cutting office electricity consumption, maximizing technology and standardizing paper grades.

Developing a Digital Asset Management StrategyA company’s approach to digital asset management will directly impact how content is produced and monetized. This session will demystify the topic, clarify the need for asset management, and provide some practical tools for guiding digital asset management programs in your organization.

J




David BorgenichtPresident & Publisher,

Quirk Books

Eric Kampmann President,

Midpoint Trade Books

Marji RossPresident & Publisher, Regnery Publishing

Michael DeFazio VP, Production

Planning, Random House

Michael Weinstein VP, Global Content & Media Production, Cengage Learning

Phil Madans Director, Publishing

Standards & Practices, Hachette

Book Group

Book Publishing Tracks


KREGISTER AT PUBLISHINGBUSINESS.COM OR CALL 888-627-2630

Michael Linder Sr. VP, Strategy &

New Business Development,

Zondervan

Michael Norris Senior Analyst,

SIMBA Information

Tom Woll President, Cross River Publishing

Consultants

Andrew Brenneman Founder & President,

Finitiv Corp.

Danny O. Snow Senior Fellow,

Society for New Communications

Research

Laura Dawson President,

LJNDawson.com

MARKETING & DISTRIBUTION

Book Retailing Trends and Who’s Buying BooksWho are the book buyers? What do they buy? And what are the trends in the retailing landscape that will impact your business?

Rethinking Design to LIFT SalesLearn why people buy what they buy and which specific design elements attract them to specific products. Increase your ability to develop breakout products and boost transactions, margins and sales.

The Role of Book Publishers in Online CommunitiesHear success stories and best practices from book publishers who are increasingly leveraging social networks, online communities and user-generated content to market their titles.


Distribution I: Moving PrintMany publishers consider distribution to be their biggest headache. A panel of thought leaders will explore the transitioning publishing environment and what you need to know to maximize distribution in the future.

Distribution II: Moving DigitsA panel of distribution experts will address the major issues and opportuni-ties facing the industry as the market for digital distribution expands.

What Next? Publishing, Selling & Licensing Content in the Post-Bookstore FutureHow should today’s book publisher prepare for tomorrow’s opportunities and challenges? Don’t miss this essential discussion that’s sure to shed light on your future.

20+ Ways to Cut Costs Without Laying Off StaffIn this information-packed session, you’ll walk away with practical, money-saving solutions you can implement as soon as you get back to the office.

Book Publishing in 2009’s Digital Landscape Google Book Search ... the Kindle and the iPhone ... Blogger and Facebook ... How will the average publisher make money from bits-and-bytes, in addition to paper-and-ink?

SEO Workshop for Book PublishersDiscover practical SEO strategies and implementation tips to build a solid foundation, incorporate SEO into the daily workflow and maximize your search engine referral traffic.

DIGITAL

Book Publishing in 2009’s Digital Landscape Google Book Search ... the Kindle and the iPhone ... Blogger and Facebook ... How will the average publisher make money from bits-and-bytes, in addition to paper-and-ink?

Developing a Digital Asset Management StrategyA company’s approach to digital asset management will directly impact how content is produced and monetized. This session will demystify the topic, clarify the need for asset management, and provide some practical tools for guiding digital asset management programs in your organization.

Successful Digital Business Models and StrategiesHear a number of real-world case studies from organizations that have pursued new opportunities with nontraditional business models, the lessons they learned and where they found traction in the new content marketplace.

E-Book Forum—Special Double SessionThis multipart program will feature data analysis on e-book sales and trends, a close-up look at current and emerging technologies, and the impact of the ePub standard on publishers, channels and devices. Plus, a don’t-miss discussion of publishers’ e-book initiatives and successes.

SEO Workshop for Book Publishers—Half-day IntensiveDiscover practical SEO strategies and implementation tips to build a solid foundation, incorporate SEO into your daily workflow and maximize your search engine referral traffic.

XML Production Workflow DemystifiedGain a clear understanding of how XML production workflow allows you to create quality content for any print or digital platform, along with the benefits and challenges of adopting this approach.

StartwithXML: Lessons LearnedFour prominent industry consultants have been working for the past year on the benefits and challenges to publishers of a “StartwithXML” workflow. The quartet will present the top-level highlights of this topic of critical inter-est to all publishers.

The Role of Book Publishers in Online CommunitiesHear success stories from book publishers who are increasingly leveragingsocial networks, online communities and user-generated content to market their titles.



Book Publishing Tracks

L




Josh Gordon President,

Smarter Media Sales.com

Nick Palazzo Co-Founder & Co-CEO,

STACK Media

Charles Weiss Associate Publisher, BACK STAGE, The Nielsen Company

BUSINESS MANAGEMENT

5 Ways to Save $50,000 Without Laying Off StaffIn this information-packed session, you’ll walk away with practical, money-saving ideas you can implement as soon as you get back to the office.

Digital Magazine Symposium—Special Extended Programming This multipart symposium will showcase publishers who have successfully monetized digital editions and converted print readers to the digital me-dium, as well as how to differentiate digital magazine solutions and partner with the right vendor for your magazine(s).

Your Digital Future: Are You Prepared?Don’t miss this dynamic and engaging session featuring trends and action-able advice essential for every executive who plans to have a future in publishing. Plus, gain expert insights into today’s e-paper market and what it means to editors and publishers.

Outside-the-Box Ancillary Revenue Ideas for MagazinesLearn alternative and innovative ways to supplement your magazine revenue including creating an M&A match-making service for your market, as well as an executive recruitment service and custom publishing. These strategies and more will help you grow your company and establish stron-ger bonds with your readers and advertisers.

Best Practices for Monetizing Video ContentFeaturing video on your publications’ Web sites can supercharge your traf-fic and online revenue efforts—if you know how to make it work. Find out ways to incorporate video into your Web sites, where to look for revenue opportunities, and advice on the right tools for serving video content.

Maximizing Revenue by Managing Key MetricsReview simple, easy-to-apply metrics that can provide clarity and insight into the business of magazine publishing, with an emphasis on the mea-surements that help publishers to improve performance over time.

Smarter Selling: How to Make a Recession Work for YouBeyond telling your sales staff to “sell harder,” there are many strategies that can be deployed to improve sales performance, many of which are counter-intuitive to selling in normal times. This session will be packed with recession-fighting strategies.

Can a Carbon Audit Save You Money? Find out how to conduct your own carbon audit, and hear from those who’ve successfully completed an audit how it impacted their bottom lines.

How to Maximize the Value of Your Publishing CompanyLed by top financial and deal-making minds, this half-day workshop is designed to help you improve your publishing company’s financial health, and your appeal to investors and buyers.

PRODUCTION AND MANUFACTURING

Can a Carbon Audit Save You Money? Find out how to conduct your own carbon audit, and hear from those who’ve successfully completed an audit how it impacted their bottom lines.

IDEAlliance Proofing Summit 2009The IDEAlliance Proofing Summit 2009 is not about how to make a proof, it’s about how to survive in today’s marketplace by employing best practices, leveraging technology, driving efficiency, working with your service provid-ers, managing change, protecting revenue and containing costs. Don’t miss the opportunity to learn how you can become more efficient, productive and knowledgeable.

A Crash-course in Cost-cuttingWhere do you hurt the most? If you’re like most publishers, your answer is likely in absorbing constantly rising paper and postage costs, among other increasing costs of manufacturing and distribution—not to mention the fact that most publishers’ ad revenues are taking a hit, causing profits to plummet even further. In this information-packed session, you’ll walk away with practical, money-saving solutions that you can implement as soon as you get back to the office.

Magazine Production Managers RoundtableA group of experienced, savvy production executives will direct an energized and interactive roundtable discussion with attendees, offering tips, best practices and practical advice on the biggest issues facing today’s production departments. From getting faster RFQs to quality control, staffing and sched-uling issues, soft proofing and career development, this discussion will send you back to the office armed with strategies to help you do more with less.

Print-Buying in Today’s MarketplaceWith only a handful of major multi-plant printers left, plus an assortment of smaller vendors, the print buyer must approach creating a competitive bid environment differently. This seminar will give you ideas for your next con-tract negotiation, and describe the future of printer-publisher relationships.

CMS Forum: Identifying and Implementing the Right CMS for Your Magazines—Special Half-Day WorkshopNeed help navigating your way through content management system hell? You’re not alone. This half-day seminar will help you evaluate whether to build or buy your next CMS, choose the best solution to suit your company’s needs, and implement it in the fastest, most pain-free way possible. What you learn at this seminar can save you thousands of dollars in costly mistakes and wasted time, not to mention the sanity of your staff.

Online Ad Serving and Ad NetworksLearn the pros and cons of using a third-party ad server vs. building a home-grown server. Also, find out whether an ad network should help supplement your revenue, filling in unsold ad units, or if you should depend on an ad network replace all your ad sales efforts.

Alex Brown President, Printmark

Mark White VP, Manufacturing, U.S. News & World

Report

Bob Wiemers Operations Director, Magazine Division,

Boys Scouts of America

Magazine Publishing Tracks


MREGISTER AT PUBLISHINGBUSINESS.COM OR CALL 888-627-2630

Magazine Publishing TracksMagazine Publishing Tracks

Bill Baird President,

Baird Direct Marketing

Brad Mitchell Director, Circulation

& IT, Babcox Publications

Rob Yoegel VP/Online Publisher,

North American Publishing Co.

David Renard Co-Founder, mediaIDEAS

Eric Shanfelt Executive Vice

President, eMedia, Aspire Media

Paul Schaefer Director, Operations

& Technology, American Airlines

Publishing

EMEDIA

Social Media Strategies for Magazine PublishersLearn how to develop an effective corporate social media strategy and to leverage social media marketing to increase brand awareness, create new ways to directly engage with target audiences, generate traffic and comple-ment other marketing efforts, including SEO.

eMedia RoundtableSeasoned online pros will guide attendees through a series of topics to sharpen their eMedia skills, and offer some of the most effective—and free—tools publishers can employ to boost their eMedia efforts.

Digital Magazine Symposium—Special Extended ProgrammingThis multipart symposium will showcase publishers who have successfully monetized digital editions and converted print readers to the digital me-dium, as well as how to differentiate digital magazine solutions and partner with the right vendor for your magazine(s).

Making Metrics Matter: Web Analytics You Need to KnowIndustry-leading publishers will share with you which metrics they monitor regularly, how often, and how they use these metrics to arm their sales-people for maximizing sales.

Online Ad Serving and Ad NetworksLearn the pros and cons of using a third-party ad server vs. building a home-grown server. Also, find out whether an ad network should help supplement your revenue, filling in unsold ad units, or if you should depend on an ad network replace all your ad sales efforts.

SEO Workshop for Magazine Publishers—Special Half-Day WorkshopDiscover specific SEO strategies and practical implementation tips to incorporate SEO into your daily workflow and maximize your search engine referral traffic. You’ll also gain insights from a panel of publishers who manage in-house SEO programs, and participate in an SEO Site Clinic.

Web Site Audits: Establishing the New BenchmarksHear first-hand from the BPA and leading industry executives about BPA/Nielsen Online’s new, free Web audit and whether this will set new industry standards for real-time, verifiable online traffic.

Proven Strategies for Online Audience-BuildingHear how leading magazines’ digital initiatives are attracting new audiences and expanding their brands.

E-Mail in 2009 and Beyond: Cutting Through the Clutter30 tips in 60 minutes to help your e-mail marketing efforts stand out in crowded inboxes everywhere, including essential strategies to build brand awareness, drive sales, improve open rates and more.

AUDIENCE DEVELOPMENT

Proven Strategies for Online Audience-BuildingHear how these magazines’ digital initiatives are attracting non-print audi-ences and expanding their brands.

E-Mail in 2009 and Beyond: Cutting Through the Clutter30 tips in 60 minutes to help your e-mail marketing efforts stand out in crowded inboxes everywhere, including essential strategies to build brand awareness, drive sales, improve open rates and more.

Web Site Audits: Establishing the New BenchmarksHear first-hand from the BPA and leading industry executives about BPA/Nielsen Online’s new, free Web audit and whether this will set new industry standards for real-time, verifiable online traffic.

Social Media Strategies for Magazine PublishersLearn how to develop an effective corporate social media strategy and to leverage social media marketing to increase brand awareness, create new ways to directly engage with target audiences, generate traffic and comple-ment other marketing efforts, including SEO.

eMedia RoundtableSeasoned online pros will guide you through a series of topics to help you develop solid and profitable eMedia strategies, and offer some of the most effective—and free—tools you can employ to boost your eMedia efforts.

5 Ways to Save $50,000 Without Laying Off StaffIn this information-packed session, you’ll walk away with practical, money-saving ideas you can implement as soon as you get back to the office.


Making Metrics Matter: Web Analytics You Need to KnowIndustry-leading publishers will share with you which metrics they monitor regularly, how often, and how they use these metrics to arm their sales-people for maximizing sales.

SEO Workshop for Magazine Publishers—Special Half-Day WorkshopDiscover specific SEO strategies and practical implementation tips to incorporate SEO into your daily workflow and maximize your search engine referral traffic. And gain insights from a panel of publishers who manage in-house SEO programs, and participate in an SEO Site Clinic.


N




Melissa Campanelli Editor in Chief,

eM+C magazine

Luke Hayman Partner,

Pentagram

Jan White Publication Design Guru

Editorial & dEsign

Redesigning Your Magazine: Learn From a ProOver the past 15 years, Luke Hayman has designed a lot of magazines, in-cluding Travel + Leisure, Cable Weekly, New York, TIME, The Advocate, Radar, Consumer Reports, Vibe, Tennis and Metalsmith. Using examples from these projects and more, he will discuss the creation of an appropriate voice; func-tionality and flexibility; evolution vs. revolution; being contemporary rather than fashionable; working strategically with budgets large and tiny; extend-ing your brand to the Web; and always surprising and engaging readers.

How to Harness the Power of the Editor/Designer Partnership to Make Your Periodical More SuccessfulPLUS: 30 Take-away tips to improve your magazine’s design.A powerful half-day workshop led by one of the most renowned experts in magazine design, Jan V. White. White is hired internationally by major pub-lishing companies to help them develop their magazines’ visual identities. Here’s your chance to spend three full hours with him in an intimate work-shop setting. This workshop will benefit editors and art directors, as well as publishers looking to improve their publication’s brand and “packaging,” and help their publications stand out in a competitive marketplace.

SEO Workshop for Magazine Publishers—Special Half-Day WorkshopDiscover specific SEO strategies and practical implementation tips to incorporate SEO into your daily workflow and maximize your search engine referral traffic. And gain insights from a panel of publishers who manage in-house SEO programs, and participate in an SEO Site Clinic.


Program Note: Speakers and session descriptions are currently being confirmed. Visit PublishingBusiness.com frequently to find the most up-to-date list of sessions, session descriptions, speakers and speakers’ biographies. Sessions and times are subject to change as we work to improve the value of our program for conference attendees.

tEchnology & solutions

All Exhibit Hall and Conference registrants can attend the sessions within the new Technology & Solutions Track.

Digital Editions: Delivering Real Revenue Presented byIt’s one thing to talk about reveue-generation potential; it’s another to de-liver. Texterity presents proven strategies direct from their most successful publishers. See examples of programs that worked—creative selling, dis-tinctive media kits, custom links and sponsorships. Learn how to capitalize on digital opportunities and pass along the costs.

Cimarron Buser SVP Marketing and Business DevelopmentTexterity, Inc.

Digital Publishing Strategies for Success in the Educational Publishing Market Presented byOne sure way to succeed in the digitally focused 21st century education marketplace is to develop processes and strategies to effectively reuse content and digital delivery. Publishers need to think of their products not as one-off print products or textbooks, but as sets of educational content that can be customized, arranged, repurposed and reused in a variety of formats. The session will explore how publishers can effectively utilize content to maximize their investment, whether it’s to customize a textbook for specific state requirements, or to repurpose the content into a CD, an eBook, or a format that’s accessible through an iPod, cell phone or other digital device. Come explore the potential business models for using digital delivery and distribution to leverage your investment into educational products, address new and emerging markets, and target additional sources of educational funding.

Randy Merriman Director, Business Development Follett Digital Resources

Environment 2.0What are the next steps in environmental practice, and the communication of that practice to stakeholders throughout the print value chain, that mark the path toward sustainability in the print industry?

Presented by

Preparing for Change in the Digital Publishing Landscape. In this session, Nstein’s Senior Architect Christopher Hill will present a se-ries of scenarios: how inadequate technology can limit publishers and how modular systems enriched with semantic analysis can liberate and• leverage merged entities • reduce technical footprint • syndicate content • enable custom publishing • automate tasks to free up staff • quickly create microsites• quickly assimilate acquired titles or assets

Christopher Hill Senior Architect Nstein Technologies Inc.

Book & Magazine sessionsMagazine Publishing tracks


Presented by

OUR SPONSORS...• Quebecor World • Follett Digital Resources• Texterity • Nstein

OUR SUPPORTING ORGANIZATIONS ...These industry organizations help to spread the word to their members about the educational benefits of attending the Publishing Business Conference & Expo: • American Society of Business Publication Editors• The Bay Area Independent Publishers Association• Bookbinders’ Guild of New York• Book Industry Study Group Inc.• Book Manufacturers’ Institute• Co-op America• Green Press Initiative• Hawaii Publishers Association• IDEAlliance• International Digital Publishing Forum• New Mexico Book Association• Small Publishers Association of North America• Women’s National Book Association

OUR CONFERENCE CHAIRS ...This year, three accomplished conference chairs helped direct the conference’s educational content:

• Andrew Brenneman, Managing Director, Finitiv

• John Sateja, Executive Vice President, Consumer Reports

• David Hetherington, Adjunct Professor, Pace University’s Graduate School of Book and Magazine Publishing

OUR SPEAKERS ...See featured speakers highlighted on page C and on pages J-N.

OUR EXHIBITORS ...See the preliminary list on page I.

OUR CONFERENCE ADVISORY BOARD ...The editors of Book Business and Publishing Executive magazines extend their sincere gratitude to the dedicated members of our Advisory Board:

• Bill Amstutz, Managing Partner, Strategic Media Operations

• Alex Brown, Founder, Printmark

• Michael Healy, Executive Director, Book Industry Study Group

• John Morse, President & Publisher, Merriam-Webster Inc.

• Carolyn Pittis, Senior VP, Global Marketing and Operations, HarperCollins

• Bob Sacks, President, The Precision Media Group

• Eugene Schwartz, Editor at Large, ForeWord Magazine

• Malle Vallik, Director, Digital Content & Interactivity, Harlequin Enterprises

• Andrew Van Der Laan, Director, Senior Project Manager, Publishing Operations Project Group, Random House Inc.

• Michael Weinstein, VP, Global Content and Media Production, Cengage Learning

• Jabin White, Vice President, STM Sales, Scope eKnowledge Center, Inc.

• Bob Wiemers, Operations Director Magazine Division, Boy Scouts of America

• Rob Yoegel, Vice President/Online Publisher, North American Publishing Co.

NOW ALL THAT IS MISSING FROM THE CREW IS YOU ...We’ve implemented many ideas from past attendees in order to make this year’s conference and expo serve your specific needs even better. REGISTER TODAY!

Many thanks to the driving forces behind the 2009 Publishing Business Conference & Expo ...

Your Publishing GPS Crew –

Andrew Brenneman

JohnSateja

OrEgistEr at PuBlishingBusinEss.coM or call 888-627-2630

Book & Magazine sessions

Presented by

General Information

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Registration Information

q Full Registration ..........................................................................................................$875Includes unlimited access to the conference program sessions on Monday, Tuesday and Wednesday (including admission to the Virtual Proofing Summit and the Digital Book Printing Forum), admission to the SustainPrint and Publishing Innovators Awards Reception (separate fee for the dinner), keynote address admission, admission to the all the sessions within the new Technology & Solutions Track, expo pass, two lunch vouchers, one drink ticket, official show guide and tote bag.

q New! SustainPrint & Publishing Innovators Awards Dinner .........$175 per person, Includes admission to the SustainPrint and Publishing Innovators Awards $1,750 corporate table of tenReception and Dinner on Monday, March 23, 2009 from 6 - 9 pm.

q One-Day Pass (3/23/09, 3/24/09 or 3/25/09) ...................................................................$575Includes full access to the conference sessions on specified day, admission to the all the sessions within the new Technology & Solutions Track, expo pass, one lunch voucher, one drink ticket, keynote admission, official show guide and tote bag. Dates: • Monday Program Highlights: IDEAlliance’s Virtual Proofing Summit, Keynote• Tuesday Program Highlights: INTERQUEST’s Digital Book Printing Forum, Opening Sessions• Wednesday Program Highlights: Workshops

q Expo Pass Plus 2 Sessions .......................................................................................$375Includes access to two conference sessions of your choice on Monday, Tuesday or Wednesday, keynote address admission, admission to all the sessions within the new Technology & Solutions Track, expo pass, official show guide and tote bag.

q Expo Pass Plus 1 Session .........................................................................................$195Includes access to one conference session of your choice on Monday, Tuesday or Wednesday (Digital Magazine Symposium counts as one session), keynote address admission, admission to all the sessions within the new Technology & Solutions Track, expo pass, official show guide and tote bag.

q Expo Pass Only ...................................................FREE ($25 after February 16, 2009)Includes full access to the expo, admission to the all the sessions within the new Technology & Solutions Track, keynote admission and official show guide. Subtotal $____________

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Sections 1-7 must be completed to process registration. One registration form per registrant.

Primary Business(Check one)q Book publishingq University pressq directory publishing---------------------------------------------q B to B Magazine publishingq consumer Magazine publishingq city & Regional Magazine publishingq Association/society/nonprofitq Journal publishingq Government publishingq corporate publishing---------------------------------------------q Advertising/Marketing/Branding Agencyq design Firm---------------------------------------------q Magazine printerq commercial printerq Bindery/Finishing Facilityq premedia serviceq paper companyq industry supplierq other _____________________________

Management Level(Check one)q president, ceo, ownerq Vice presidentq Manager, director, supervisorq staffq other

Primary Function (Check one)q corporate/executive Managementq production, Manufacturingq interactive Mediaq distributionq Audience developmentq Marketing, salesq design, creativeq Financeq editorialq other

Types of Products (Check all that apply)q Books, educationq Books, tradeq Books, professionalq Bibles/Religiousq Books, Fine edition/illustratedq Audio Booksq e-Books, interactive Mediaq directoriesq packaging---------------------------------------------q Magazines, consumerq Magazines, B-to-Bq Journalsq Reprints---------------------------------------------q cds/dVdsq direct Mail, catalogs

2009 REGISTRATION FORM

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6.

7.

Best way to register - Online at www.PublishingBusiness.comFax Form To: (215) 238-5429 or (215) 238-5384

Call: (888) 627-2630

E-Mail: [email protected]

Mail To: Publishing Business 2009 Registration Deskc/o North American Publishing Company1500 Spring Garden Street 12th FloorPhiladelphia, PA 19130-4094

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