rejection then retreat, door in your face technique, psychology

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Learn about another Psychology technique that has made some people and businesses very successful

Full video can be seen on WebPayload.com

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Episode 15: Secrets of Psychology 2: Rejection then Retreat


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✓ A young Boy Scout approached and asked if i would like to buy a ticket to an evening with the Boy Scouts.

✓ I declined not thinking of much worse than spending my precious Saturday nights with some teenagers.

✓ The Boy Scout then asked if i would like to buy some chocolate bars.

✓ I accepted his offer.

Story - Chocolate Bars


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Story - Chocolate Bars

✓ How come i had just bought some seriously over priced chocolate bars at £1 each when i:

✓ Don’t like chocolate

✓ Like £’s

✓ Had never met the young fellow before

✓ This is the powerful rule of Rejection then Retreat


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Why does it work?

✓ It works as similar to the rule of reciprocity they are giving something to you. A concession, they are backing down from a deal and giving what seems like an reward to you.

✓ Not wanting to disappoint the seller further and looking to give back in something which they first they have given, we concede and comply to their second less valuable offer.


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Sales story

✓ Mike was selling Snooker tables and always thought of showing the lowest priced table first (£200) then trying up selling to the more expensive tables. (£2000)

✓ This method took in an average of £400 sales.

✓ He then tried showing all customers the most expensive snooker tables at £2000 first then showing the other less expensive tables.

✓ This method increased his average sales to £850

✓ All because of the rejection then retreat technique.


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How does that apply to web design and e-commerce sales on the Internet?

✓ Don’t be afraid to put you expensive items on show

✓ Show them - order by highest price first as the default


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How does that apply to web design and e-commerce sales on the Internet?

✓ Don’t just sell a single product and one option.

✓ Even if they don’t want to buy your £999 product then have another option, even if that is just exchanging an email address.

✓ Many sales and business teams think of the 1 big sale, right now, where a more long term plan with a succession of contacts with them through email, learning more about the product or giving away great free information may be a lot more profitable.

✓ An average e-commerce conversion rate is close to 1%, you want to think about doing something with the other 99%

✓ Even a tiny sale, or email address invokes the commitment and consistency rule which i will cover in a future video.Full video can be seen on WebPayload.com

rejection then retreat, door in your face technique, psychology

Small Business & Entrepreneurship