reliability: a review of psychometric basics and recent

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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Reliability: A review of psychometric basics and recent marketing practices Peter, J Paul JMR, Journal of Marketing Research (pre-1986); Feb 1979; 16, 000001; ABI/INFORM Global pg. 6

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Page 1: Reliability: A review of psychometric basics and recent

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reliability: A review of psychometric basics and recent marketing practicesPeter, J PaulJMR, Journal of Marketing Research (pre-1986); Feb 1979; 16, 000001; ABI/INFORM Globalpg. 6

Page 2: Reliability: A review of psychometric basics and recent

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 3: Reliability: A review of psychometric basics and recent

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 4: Reliability: A review of psychometric basics and recent

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 5: Reliability: A review of psychometric basics and recent

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 6: Reliability: A review of psychometric basics and recent

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Page 7: Reliability: A review of psychometric basics and recent

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Page 8: Reliability: A review of psychometric basics and recent

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Page 9: Reliability: A review of psychometric basics and recent

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Page 10: Reliability: A review of psychometric basics and recent

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Page 11: Reliability: A review of psychometric basics and recent

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Page 12: Reliability: A review of psychometric basics and recent

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.