reliable presentation

BRANDING & MARKETING PRESENTATION

ROAD MAP

• Unique Selling Proposition.

• Brand Awareness and Visibility.

• Marketing Strategy.

• Website Development.

UNIQUE SELLING PROPOSITION

• Reliable Gulf L.L.C is an ISO 9001: 2008 certified organization established in the year 2002 with the most experience and highly competent team in the region, having more than 200 years of combined experience for static and dynamic weighing solutions.

• USP: Quality, Reliability and High Performance & that’s why as Stated “Simply the Best”.

• “ The Three Musketeers” - Brand Positioning.

• Consumer build brands (Visibility and Word of Mouth).

• Brand Personality – Old is Gold, Wise, Trustworthy.

BRAND AWARENESS AND VISIBILTY


• Internet

- Website Development (timely up gradation).

- E-mailers to the clients about new products or new offers.

- Separate brochure for Coding & Marking (B2B & B2C) updated on website.

- Separate brochure for Weighing Equipment (B2B) updated on website.

- Enquiry forms/ Contact Forms.

• Print Media

- Newspaper ads in renowned newspaper like gulf news, khaleej times (full page, half page or quarter page) every month or every 3 months according to the offers given by the media houses.

- Ads in business magazines.

- Brochures, Leaflets .


• Direct Mailers to B2B & B2C clients.

• For instance: Coding & Marking Direct mailers will have a standard size envelope of Reliable Gulf logo on it. When they open they have a card which has a card with barcode sign on it and on the card it will be written “Scratch with a coin to know more”.

• After they scratch it will appear “ Simply the best provider for Coding and Marking Solutions”.


• Direct Mailers for Weighing Equipments.• Weighing scale as a promotional item with Reliable Gulf branding on it with a leaflet

describing our company products.

• Social Media

- Facebook.

- Twitter.

- LinkedIn.

Retail Presence

- Kiosk at several destinations at renowned retail outlets explaining about our products.

- Participating in Exhibition Shows where we give away clients bags with CD having our corporate multimedia presentation.

- Kiosks for Repair workshops which will make us have one to one interaction with the customers and gain word of mouth publicity.


• Customer Relations

- At the starting of the new year giving calendars, diaries, pens, cufflinks and other promotional items to gain brand visibility.


MARKETING STRATEGY

• SWOT ANALYSIS

MARKETING STRATEGY

• Strengths

- Knowledge: Our competitors are pushing boxes . But we have world renowned partners with exclusive range of products.

- Relationship Selling: We get to know our customers one by one.

- History: Most experience and highly competent team in the region, having more than 200 years of combined experience for static and dynamic weighing solutions.

• Weaknesses

- Brand Visibility.

MARKETING STRATEGY

• Opportunities

- Workshops: We can organize workshops for our clients and small scale retailers where we can have one to one interactions with our customers.

- Service: As our target market needs more service, our competitors are less likely than ever to provide it.

• Threats

- Competitors who provide the products in less prices.

MARKETING STRATEGY

• ANS – OFF MATRIX

MARKETING STRATEGY

Market Penetration

Push Marketing where we advertise that will motivate customers to purchase.Achieving more growth by advertising our products thereby inviting more customers to purchase it.

Product Development

Development of new products or new offers to our existing clients.

Market Development

Pitching for new clients with our existing products (Business Development) by cold calling, arranging meeting, presentation of our company and products.

Diversification

Pull Marketing where consumers remove information from business and want a new product from us. Market researchDiversifying into new businesses.Beverages, Dairy, Store Designing etc.

Existing Products New Products

Existing Markets

New Markets

WEBSITE DEVELOPMENT

• Home Page

Home ProductsCorporate Career Contact Us Sign In

Coding and Marking, Weighing Equipment photos from professional sites

Welcome to Reliable GulfReliable is an ISO 9001: 2008 certified organization established in the year 2002 with the most experience and highly competent team in the region, having more than 200 years of combined experience for static and dynamic weighing solutions.

Credentials /News heading

Icons of Coding and Marking and Weighing Equipment

Profile

Walk into our store and explore

Leading brands under one roof

Extensive choices of products

Partner logos

2014 Reliable Gulf L.L.C. All Rights Reserved

WEBSITE DEVELOPMENT

• Profile


Home ProductsCorporate Career Contact Us Sign InProfile

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About the CompanyMissionVisionBoard of DirectorsTeam

WEBSITE DEVELOPMENT

• Corporate



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Explaining about the diversified business and products

Map of U.A.E where office is located

Download Brochure for Coding & Marking in pdf format

Download Brochure for Weighing Equipment in pdf format

WEBSITE DEVELOPMENT

• Products



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Scroll down and explore the leading brands & products

For eg: Truck scales and picture

WEBSITE DEVELOPMENT

• Career



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Job updates

E-mail id

WEBSITE DEVELOPMENT

• Contact Us



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Contact Form

Name E-mail

Comments

Reset Send

Head Office Address

Branch Address

Thank You

reliable presentation

Documents

brand awareness

weaknesses brand visibility

brand personality old

musketeers brand positioning

visibilty direct mailers

new products

dynamic weighing solutions

reliable gulf branding