remarketing services explained
DESCRIPTION
So you want better results from your online marketing right? You spend all that time and energy to attract customers and get their attention. But how are you staying “Top-of-Mind” with them? Learn about Remarketing: What it is, How it can help you, Why you need to consider it for your businessTRANSCRIPT
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Carl Messenger-Lehmann
Founder & President Strategic Direction 17+ years experience
Terry RajaramVice President Project Management Creative Direction 650+ web / marketing projects
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Today’s AgendaWhat Is Remarketing? Case Study Pricing Next Steps Question Period
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What are you currently doing?
Marketing Poll
What IsRemarketing?
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What It Is…You have seen it before! Ads that seem to Follow you Do they have a giant advertising budget?
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How It Works…Part of Google Display Ad Network Create Display Ads / Set Up Campaign Targeted (Geo-target, time of day, Interests, Gender) Set cookie on visitors computer Access Rented out space of high traffic websites
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When & Why…Effective for B2B & B2C Sites or Pages / Product Specific 30 / 60 / 90 days (related to lead cycle) Purchase Behaviour
Top-of-mind Awareness Brand Recognition Purchase
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When not to…Huge value, Benefit to everyone? As a marketer certain situations will require discretion. Personal Nature / Personal Services Divorce / Counselling / Personal Products
Case Studyhyperweb.ca
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Clicks(Virtually Equal)
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Advertising Cost3X Less
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Impressions3X More
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Cost Per Click (CPC)3X Less
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Summary45 Day Campaign Equal Amount of Clicks 3X Less Cost 3X More Impressions 3X Less CPC
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PricingSetup Fee (one-time cost) Ad creation (design fee) (if required)
Questions
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