Leads

Marketing

Connections

Training

Partnerships

2009 Vol. 2

Leads

Business for Associates, information for consumers Through remax.com, consumers can search for properties in any of the more than 70 countries served by RE/MAX. Associates in the U.S. and portions of Canada benefit from LeadStreet, a lead-generation and management system.

All the listings – U.S. visitors to remax.com can view all the listings in thousands of cities and towns. In most other countries, regional RE/MAX Web sites display listings belonging to RE/MAX Affiliates.

Aggressive promotion – Advertising on TV and radio, as well as in print, directs consumers to remax.com. Millions of buyers and sellers visit the site.

No referral fees – RE/MAX International doesn’t charge referral fees on leads from remax.com. More than 7 million leads have gone directly to U.S. Associates and offices.

Tools for Associates – LeadStreet has a comprehensive set of lead-management resources, including enhanced listing display capabilities, contact management, drip e-mail campaigns and reporting tools.

Resources for consumers – Visitors to remax.com can now search over 1 million pre-foreclosure, auction and foreclosure listings. They also enjoy tools such as comparable home values, Enhanced Mapping, information for buyers and sellers, Home Finder e-mail alerts and regularly updated consumer articles.

RE/MAX Commercial Information Exchange – powered by Catylist – A Commercial Information Exchange (CIE) for commercial real estate is similar to a Multiple Listing Service for residential real estate. CIEs help people exchange commercial real estate information – including properties, listings, transactions and contacts. For more on the RE/MAX CIE, e-mail commercial@remax.net.

Lead-Generation and Acceptance Process:1. Leads resulting from consumer inquiries are routed directly to RE/MAX Associates.

2. Associates receive the notifications on their computer or mobile device.

3. Associates can accept leads instantly by e-mail or text messaging.

4. Upon acceptance, Associates receive the consumer’s contact information..2

Marketing

Professionally designed marketing materialsto promote your listings and yourselfThe RE/MAX Design Center, accessible at no additional charge in the United States, most of Canada and many other countries, provides more than 1,300 high-quality marketing materials. Several hundred of the templates are customized and branded with additional RE/MAX images.

Features of the Design Center:Your information automatically added – Enter your phone numbers, e-mail address and Web site address – and upload your photo – once, and they automatically populate every subsequent project.

Print and multimedia projects available – Choose among brochures, flyers, postcards, property cards, Web commercials, virtual tours and slide shows.

Phrase, Image and Article Assistants – Save commonly used phrases and easily insert them into your projects, or select RE/MAX trademarked phrases. Load photos once into the Image Assistant and easily retrieve them as needed. Insert short articles describing common real estate processes.

Convenient printing options – Once you’ve created a project, you can print it yourself, take it to a local printing shop or send it electronically to a printer affiliated with the Design Center.

Multimedia options – For multimedia projects such as Web commercials and virtual tours, the system automatically creates URLs. Then you can e-mail them or imbed them in your Web site.

Getting Creative With Design Center:

1. Create quick and easy takeaways for open houses.

2. Build dynamic personal promotion materials – printed or multimedia.

3. Impress homeowners by showing them a listing flyer during listing presentations.

4. Use e-cards to stay in touch with your past clients.

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RE/MAX Mainstreet®Referrals, training and networkingRE/MAX Mainstreet, the members-only extranet, is the Web site through which Associates interact with RE/MAX International – and with each other. Through the site, they send and receive referrals, register for training courses, view educational streaming videos, purchase products from RE/MAX Approved Suppliers, exchange ideas with fellow Associates and much more.

Through Mainstreet, you connect to:The RE/MAX Web Roster – Choose Associates for your referrals based on your own criteria: specialties, productivity clubs, designations, languages, community activities and more. Send and receive referral forms electronically.

The remax.net e-mail system – Make the most powerful brand in real estate part of your e-mail address. With Mainstreet membership, you receive a yourname@remax.net e-mail forward-ing address. The system also filters messages for spam and viruses before sending them to your inbox.

RE/MAX Approved Suppliers – Search for and purchase the products you need for your business: everything from computer hardware and software to yard signs and RE/MAX apparel.

Message Boards and Downloads – Exchange ideas, tips and opinions with your RE/MAX colleagues. Download graphics, logos, forms, educational resources and more.

Online tips and news – Get great ideas from RE/MAX professionals, and read the latest industry and RE/MAX news, in the RE/MAX Times Online – updated daily and weekly.

Mainstreet Is Also Your Gateway to:1. LeadStreet – Lead generation and management. (See page 2)

2. RE/MAX Design Center – Professionally designed marketing materials. (See page 3)

3. RE/MAX University – Comprehensive training resources for Sales Associates and Broker/Owners. (See page 5)

Connections

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Educational resourcesto build business and make moneyToday’s mobile real estate professionals want information when and where they need it – not on somebody else’s schedule, but on their own. That’s what RE/MAX Associates get through RE/MAX University’s Agent Training On Demand and Management Training On Demand, as well as Webinars and other online resources. And through the RE/MAX Satellite Network, Associates complete class-es leading to professional designations.

Online RE/MAX University resources:Technology Training – Each region provides specialized training via a variety of media. Additionally, RE/MAX International hosts a number of training courses via Webinars, Technology Essentials Workshops and RSN sessions.

Training On Demand – Online education is available 24/7 through the interactive Agent Training On Demand and Management Training On Demand Web sites on Mainstreet. They provide streaming videos, resources you can download, and valuable information from industry-leading coaches as well as top RE/MAX Associates.

RE/MAX Satellite Network – Launched in 1994, RSN is the industry’s first – and still the only – proprietary TV network. Associates in North America receive 60 hours of educational program-ming monthly in their offices (and U.S. Associates can get RSN free in their homes). RSN courses lead to the ABR, CCIM, CDPE, CRB, CRS and SRES designations, as well as NAR’s Green Designation. Other courses pertain to auctions, new-home marketing, foreclosures, short sales and REOs.

On the Learn tab of RE/MAX Mainstreet:1. Access to dozens of streaming videos of RSN’s best programs.

2. Descriptions of all RSN programs – both broadcast and online.

3. Online registration for designation courses and three Buffini & Company training programs: “100 Days to Greatness,” “RE/MAX Ultimate Agent” and “RE/MAX Profitable Broker.”

4. Monthly broadcast schedules.

Training

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Tech products and services for your business needsRE/MAX Technology Partners provide wireless telephone service, agent-productivity and office-management software, commercial real estate listing and marketing services, office technology packages, neighborhood information, REO property management, market-data analysis and tools for connecting with real estate investors.

AT&T – AT&T operates the largest digital voice and data wireless network in North America, covering 280 million people, with more than 62 million subscribers. Benefits offered to RE/MAX Associates in U.S. AT&T markets include a 10 percent monthly discount on airtime charges; discounts of up to 45 percent on new phones and data devices; unlimited mobile-to-mobile calling to all AT&T wireless customers; billing options that include credit card or monthly invoice; and rollover minutes offered on national calling plans.

Borran Software – RealBroker, by Borran Software, is an integrated accounting and transaction management program that enables brokerages to manage listings, sales, trust, accounting, taxation and statistical reporting – in a fully supported paperless environment. You can easily import and export listings and other data, eliminating multiple entries. Additionally, RealBroker enables you to integrate multiple offices into one system, calculate agents’ commissions, issue bills to agents, and issue payments to cooperating agents.

Catylist – Catylist is the No. 1 Commercial Information Exchange provider in the United States. It powers the RE/MAX CIE, a commercial equivalent to an MLS that provides RE/MAX Associates, building owners, investors and developers access to extensive marketing and research tools. CIE members have access to integrated marketing tools designed to save time, increase client service and close transactions faster.

CDW – CDW is a leading provider of technology solutions for business, government and education. Ranked No. 34 on Forbes’ list of America’s Largest Private Companies, CDW features dedicated account managers who help customers choose the right technology products and services to best meet their unique needs. CDW sells thousands of products from leading manufacturers, including HP, Sony, Lenovo, BlackBerry, Microsoft and Symantec. A just-in-time inventory model and two state-of-the-art distribution centers enables CDW to provide the latest technology with fast and accurate delivery.

eNeighborhoods – The eNeighborhoods for RE/MAX product suites provide current information on any area in the United States, including demographics, crime and climate reports, public and private schools, houses of worship, and housing values and trends. Information can be printed or e-mailed in a variety of personalized, colorful, high-impact reports. Create professional CMAs, BuyerTours, and Neighborhood Reports in minutes – all featuring Google maps.

Tech Partners Partnerships

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Benefits of Doing Business With RE/MAX Tech Partners:

1. They are committed to Affiliate satisfaction in terms of competitive pricing, quality and timeliness.

2. They understand the RE/MAX business model and needs of Associates and Broker/Owners.

3. You can easily research and purchase their products through RE/MAX Mainstreet.

InvestorLoft – Connect with real estate investor clients through InvestorLoft’s powerful tools. You can post your listings and advertise to 1031 exchange participants, self-directed IRA investors, local real estate investment clubs, qualified investors and a network of real estate investment-savvy brokers. Awarded “Best New Real Estate Investor Tool of 2008” by Personal Real Estate Investor Magazine, InvestorLoft was built by real estate and financial professionals who understand commission-based sales.

Lone Wolf Real Estate Technologies – More than 5,000 offices use Lone Wolf, making it the industry leader in North America. Its product suite is fully integrated, offering a single point of entry. Wolf EX, its front office online community system, is integrated with more than 100 MLS boards and boasts state-of-the-art controls. Its flagship program, the Realty Management System (RMS), is a complete back-office accounting system. Global Wolf offers IDX Web site solutions for offices and agents with Microsoft Virtual Earth Mapping, lead-management tools and showing solutions for every need. Rounding off its product line is Wolf Tracks, a comprehensive franchise/membership management program.

PAETEC Communications – PAETEC is one of the largest providers of communications systems for businesses in the United States. Its value-added capabilities include managed services, enterprise communications management software, network security solutions, customer premises equipment, and fixed wireless network access to more than 80 percent of the top 100 metro areas in the United States.

RealtyTrac – RealtyTrac publishes the largest and most comprehensive database of foreclosure and bank-owned properties in the United States, accounting for more than 94 percent of all U.S. households. RE/MAX Associates receive discounted access to full information on these properties, including property addresses and information, in addition to foreclosure and loan information, such as default amount, status, auction information, loan balance, loan date and more, when available.

REO Maestro – REO Maestro automates and streamlines the marketing and management of your REO properties from assignment to post-closing. The software seamlessly integrates the task management, reporting, and communication between all key participants, including the lenders, services and outsourcers. Through its unique Client Profile, record the business rules that enable you to effectively manage REO inventory for each of your clients.

Terradatum – With Terradatum BrokerMetrics®, you can create irresistible marketing and recruiting campaigns. Through Terradatum’s seven industry-leading market-analysis tools – including market share, trends, pricing, and office and agent productivity statistics – you can identify, target and attract your community’s best agents. The Market Share Totals/Trends tool provides quick and easy market share statistics for any period of time as well as flexible period-on-period comparisons. Use the Market Growth tool to identify changes to market size by total dollar and unit volume, median price, days on market and commissions.

Top Producer – Top Producer® is the leading sales and marketing system for REALTORS®, offering automated, integrated and easy-to-use technology that’s proven to help agents generate more prospects, better manage clients and listings, launch powerful Web and print-based marketing programs, and ultimately close more business. Products include the industry-standard contact management system Top Producer 8i RE/MAX Edition, interactive Market Snapshot reports with live MLS data, LivePost, Market Builder and Just Listed/Sold postcard marketing systems, and Top Producer Websites.

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© 2009 RE/MAX International, Inc. All rights reserved. The material herein may not be duplicated, copied or reproduced – in whole or in part – in any way without written permission. RE/MAX International is an Equal Opportunity Employer and

supports the Fair Housing Act. Each RE/MAX® office is independently owned and operated.091600 2009 Vol. 2

RE/MAX International ServicesCall (888) 398-7171 or e-mail ecare@remax.net for information on and support for these services:

Call (888) 720-5192 or e-mail ru@remax.net for information on:

Technology Partners:AT&T • (800) 331-0500 (www.att.com/wireless/remax)Borran Software • (888) 826-2858 (www.borran.com/remax)Catylist • (312) 595-9209 (www.catylist.com)CDW • (888) 634-4239 (www.cdw.com/remax) eNeighborhoods • (800) 975-9742 (http://eneighborhoods.com/remax)InvestorLoft • (877) 648-4333 (www.InvestorLoft.com/remax)Lone Wolf • (866) 279-9653 (www.lwolf.com/remax)PAETEC Communications • (877) 723-8328 (www.paetec.com/remax)RealtyTrac • (800) 306-5997 (www.realtytrac.com/remax)REO Maestro • (720) 932-4403 (www.reomaestro.com/remax) Terradatum • (888) 212-4793 (www.terradatum.com)Top Producer • (866) 784-4784 (www.TopProducer.com/remax)