remember this markma

Remember This:Levels of Market Segment

Mark Anthony G. Carpio

V60 Marketing ManagementProfessor Bond De Ungria

www.markanthonycarpio.blogspot.com

Identifying market segments and targets:

Levels of Market Segmentation

[email protected]

Concept 1-3


1 size fits all approach

Same set of needs and wants

Distinctive set of needs

Local Community

Customization approach

Imagine holding your Ipod, thinking which songs to play


Playing “All” is like

MASS MARKETING


Selecting the “Genre” of songsis like

SEGMENT MARKETING


Selecting the “Artist” that you likeCan be related as

NICHE MARKETING


Selecting your ” favorite song” of that artist is like

INDIVIDUAL MARKETING


Identifying market segments and targets:

Levels of Market Segmentation

[email protected]

Concept 1-3


1 size fits all approach

Same set of needs and wants

Distinctive set of needs

Local Community

Customization approach

Remember This:Levels of Market Segment

Mark Anthony G. Carpio

V60 Marketing ManagementProfessor Bond De Ungria


remember this markma

Business

segment marketing

levels of market segmentation

market segments

set of needs

individual marketing

mass marketing

niche marketing

distinctive set