remixing bpm for the digital age

Schrödinger’s BPM revisitedRemixing BPM for the digital age bpmNEXT, April 19th 2016, Santa Barbara CA Neil Ward-Dutton Founder, Research Director

© MWD Advisors www.mwdadvisors.com 2

Five points in the next 30 minutes

§  How CXO conversations are changing §  The two faces of digital transformation §  New frontiers for the co-ordination of work and

resources §  Is Slack your new UI? §  Digital work platforms are more important than ever


Changing CXO narratives across industries “We need

‘test-and-learn’ platforms”

“We need bridging

strategies and platforms to

harden innovations”“Fail fast, scale

fast”“We’re

carving out budgets with

different spending

parameters”

“Bimodal is useless”

“We can’t accept

business-as-usual”

Retail, utilities, travel/transport, CPG, insurance,…


Digital business is about more than Uber, Airbnb

Employee engagement

External engagement / experiences

OperationsProducts, Platforms, Networks

ExternalInternal

People, Knowledge

Processes, Things

The power of Digital: more efficient co-ordination of resources


Digital business is about more than Uber, Airbnb Boundaries quickly become blurred… everything is connected

Employee engagement

External engagement / experiences

OperationsProducts, Platforms, Networks

ExternalInternal

People, Knowledge

Processes, Things

Strategyleader

CMOComms

/HR leader

COO


Smart, connected things bring us full-circle in digital transformation

People, transactions

Digital Physical Products, behaviours

Digital representations of physical experiences (e.g. shopping, reading newspapers)

Physical representations of digital experiences (e.g. monitoring/optimising, personalising, upgrading)


The two faces of digital transformation

Instrumentation of products,

services, processes

Agility of services,

processes, business models

Internet of infrastructure,

products

Internet of personal devices

Internet of conversations

Internet of applications,

platforms

Enterprise core

Service centres

Partner A

Partner B

Supplier X

Supplier Y

Weaving the digital thread

Enterprises and value chains have been engineered to be

dispersed, flexible

Experiences integrated across venues, platforms, channels, …



Established thinking about strategy is being questioned

§  Traditional view: these are ALTERNATIVE corporate strategies, foundations for competition

§  Digital transformation INTEGRATES them

Source: The Discipline of Market Leaders, Tracey and Wiersema, 1995

Product leadership

Customer intimacy

Operational excellence


New frontiers for the co-ordination of work and resources

§  System-recommended decisions, tasks and processes

§  Open collaboration on tasks and processes

§  Digital fieldwork §  Bringing customers into

processes §  […]

Who?

When?Why?

How?

What?

Where?

The corporate knowledge conundrum

Meanwhile… §  “Industries with 100% or more

average annual turnover include most of retailing, food services, trucking and call centres”

§  …Now account for nearly 25% of US workforce


Meeting modern customers’ expectations – difficult under any circumstances

Enterprises and value chains have been engineered to be

dispersed, flexible

Experiences integrated across venues, platforms, channels, …



Imperatives for (digital) work environments

Agility

Measurability

Openness Collaboration

Augmentation


Time to remix?


Is Slack your new UI?


Digital technologies drive the new Digital Work Platform New

expectations of ubiquity

New ways of participating

in work

New opportunities

for agility

New

op

po

rtun

itie

s fo

r au

tom

atio

n, a

ugm

enta

tio

n

Knowledge

Content, Documents, Records, Data, Policies, Rules

Co-ordination

Communications – Discussions – Tasks – Projects – Cases – Procedures – Transactions

Access

Mobile, Open Web, Open APIs

Interactions and relationships

Social connections, sharing

Inte

llig

ence

Reco

mm

end

atio

ns,

Dec

isio

ns

Delivery

Cloud platforms

Neil Ward-Dutton, Founder and Research Director@neilwd [email protected]

Are you remixing?

Agents/assistants/bots

App-process decoupling

Zero cost startup Visual integration

Just enough process

Open participation

Knowledge in the work

…

remixing bpm for the digital age

Technology