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Remodeler Resource Guide Remodeler Resource Guide An Array of Ways to Satisfy Your Customers

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Page 1: Remodeler Resource Guide - Pioneer Millwork · This guide contains effective selling tools that will help you assist your customers in choosing the right Therma-Tru ® entry door

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Remodeler Resource GuideAn Array of Ways to Satisfy Your Customers

Page 2: Remodeler Resource Guide - Pioneer Millwork · This guide contains effective selling tools that will help you assist your customers in choosing the right Therma-Tru ® entry door

2

Therma-Tru® pioneered the first wood grain fiberglass entryway back in 1983. Today, we offer

the largest selection of quality fiberglass and steel door systems in the industry. We’ve been the most

preferred door brand for more than 10 consecutive years among remodelers like you. And while we’re

proud that the aesthetics and easy installation of our products have earned your trust, it’s the extra

marketing support behind them that inspires loyalty.

Like the selling tools in this guide, we’re focused on making it easy to give your customers beautiful

solutions that enhance their home’s curb appeal and your profitability.

Behindthe

The Company#1 DOOR

Page 3: Remodeler Resource Guide - Pioneer Millwork · This guide contains effective selling tools that will help you assist your customers in choosing the right Therma-Tru ® entry door

3

What’s InsideThis guide contains effective selling tools that

will help you assist your customers in choosing

the right Therma-Tru® entry door or patio door.

It’s our goal to help satisfy your customers and

make you more successful. More information on

ordering these tools is available at our website

www.thermatru.com, or by contacting your

Therma-Tru® dealer or distributor.

1 2Products Marketing Tools Business Solutions

We’ve opened the door to

style and selection. Our broad

range of beautiful and high-

performance fiberglass doors

ensure your customers can

choose a door that expresses

their individuality and provides

peace of mind for years to

come. To take a closer look at

our fiberglass door systems,

see page 6.

Details on promotional and

selling tools available to you

from Therma-Tru® are found

on pages 8-12. These include

valuable custom marketing

programs, merchandising

tools and information for use

in support of your business.

We want to help you

improve your business and

presentation skills, success

rate in closing, and the quality

of your door installation,

staining and painting

techniques. The business

solution support materials

found on pages 10-12 can

help you demonstrate the

quality and value you can help

deliver to your customers.

3

3 Ways to Help Build Your Business

express yourself with decorative glass

Therma-Tru® Doors1750 Indian Wood Circle

Maumee, Ohio 435371-800-THERMA-TRU (843-7628)

www.thermatru.com

© 2010 Therma-Tru Corp. All Rights ReservedTherma-Tru Corp. is an operating company of Fortune Brands, Inc.All trademarks are property of their respective owners.# MAFGLB10MTZT/Rev. APR10

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Fiber-Classic® Oak Collection™

Smooth-Star®

Steel

Other Glass Designs

Classic-Craft® Mahogany Collection™

Classic-Craft® Oak Collection™

See full line catalog or website for complete product offering

Fix

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Inte

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Fiber-Classic® Mahogany Collection™

Page 4: Remodeler Resource Guide - Pioneer Millwork · This guide contains effective selling tools that will help you assist your customers in choosing the right Therma-Tru ® entry door

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You can be confident that Therma-Tru® doors will stand up to the rigors of

everyday life due to their high-quality construction and system warranties.

Peace ofMind

*Comparison of fiberglass to wood doors (both without glass).**Tested to ASTM F-476 Section 18 Grade 40 by independent lab, October 2005

As security remains a leading concern for homeowners, Therma-Tru® offers several options to instill confidence among your customers, including an advanced locking system, wrap-around strike plate and reinforced steel core. In fact, our Smooth-Star® doors received the highest level possible in the industry’s toughest forced entry test.**

Security

Therma-Tru® door systems are designed and engineered to work as a complete unit for optimal performance and strength. A full system forms a tight seal that can withstand a wide range of temperatures and resist weather elements.

Performance

Filled with a polyurethane foam core, Therma-Tru® fiberglass doors provide as much as four times the insulation value of most wood doors.* And most of our entry door systems are ENERGY STAR® qualified and NFRC Certified, which can help lower your customers’ energy bills.

Energy Efficiency

Fiberglass doors simply outperform wood and steel doors. Durable fiberglass construction requires little maintenance and will not dent, ding or rust like steel, nor will it split, crack or rot like wood.

Durability

Therma-Tru® Tru-Defense® door systems help offer the best protection against nature’s worst conditions, including strong winds, torrential rain and flying debris. And now, Therma-Tru® offers homeowners added protection against water leaks. For more information, visit www.thermatru.com/trudefense.

Weather Resistance

Page 5: Remodeler Resource Guide - Pioneer Millwork · This guide contains effective selling tools that will help you assist your customers in choosing the right Therma-Tru ® entry door

5*Comparison of fiberglass to wood doors (both without glass).**Tested to ASTM F-476 Section 18 Grade 40 by independent lab, October 2005

(1) Testing conducted by outside independent organization, Oct. 26, 2005, in accordance with ASTM F-476 Section 18. ATI report #3085903. Grade 40 defined as 148 ft./lbs.

(2) All R-Values are for opaque doors; wood door values can vary greatly due to species and thickness.

Fiberglass:The Steel Beater

Most homeowners want an entry door that delivers two things:

design and performance. That’s why more and more people are

turning to fiberglass instead of steel.

Steel doors dent, ding, scratch, rust, corrode and often need to be

repaired or replaced. Fiberglass products clearly outperform even

high-quality steel doors, especially in the long term.

Therma-Tru® engineers put our entry and patio doors through a

battery of tests to ensure that every door can withstand weather

and other factors.

One test, the Missile Impact Test, includes shooting 8-foot long

2" x 4" stud wood "missiles," at 35mph into our doors. The strong

performance of Therma-Tru® fiberglass doors in this test means

drastically reduced callbacks during construction and remodeling

projects – a huge benefit in time and cost savings.

Steel entryways are often perceived as being the most secure.

However, Therma-Tru® Smooth Star® fiberglass doors earned the

highest possible rating for resistance to forced entry — ASTM F-476

Section 18 Grade 40(1) — as measured by a premier independent

testing agency.

Return on investment is another plus. Therma-Tru® fiberglass doors

are 100 percent polyurethane insulated and deliver more energy

savings than most wood doors and many brands of steel doors.

They require far less maintenance, too.

The testing shows the truth: When it comes to entry doors,

Therma-Tru® fiberglass doors are the steel beater.

Page 6: Remodeler Resource Guide - Pioneer Millwork · This guide contains effective selling tools that will help you assist your customers in choosing the right Therma-Tru ® entry door

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Entry Door Systems

Classic-Craft® Door Systems

American Style Collection™

Mahogany Collection™ Oak Collection™

Our top-of-the-line product, the Classic-Craft® family of doors, features

solid wood edges, rich embossment details and a more than 26"-wide

center panels which research shows are features that translate with

homeowners into premium fiberglass doors that rival custom wood

doors. Classic-Craft® doors are available with premium hard wood

graining brought to life by our patented AccuGrain® technology or with

a smooth, paintable surface for a sleek, modern look.

Rustic Collection™

Smooth-Star® Door SystemsNow with a limited lifetime warranty,

Smooth-Star® doors offer a smooth,

ready-to-paint surface that resists

dents, dings and rust.

Fiber-Classic® Door Systems

Mahogany Collection™Oak Collection™

The industry’s first fiberglass door,

Fiber-Classic® entry doors deliver

the look and feel of real oak and

mahogany with excellent value.

Steel Door SystemsWe offer Profiles™ steel doors, a high-

definition style with a wood edge, or

Traditions, a value-priced steel door.

Profiles™ Traditions

10WARRANTY WARRANTY

5

Beautiful Options to Satisfy More Customers

Canvas Collection™

Page 7: Remodeler Resource Guide - Pioneer Millwork · This guide contains effective selling tools that will help you assist your customers in choosing the right Therma-Tru ® entry door

7

Patio Door SystemsSales as Close as Your Backyard

Hinged Patio Door Systems

Vented Patio Sidelite SystemThe fastest growing category

in hinged and patio doors,

Therma-Tru® vented sidelite

units provide all that’s needed

to turn any rough opening into

a sophisticated, hinged, vented

solution. Vented sidelite systems

allow more air and light into a

home without the inconvenience

or obstruction found with screen

doors. Available in Fiber-Classic®

Mahogany, Fiber-Classic® Oak and

Smooth-Star®, Therma-Tru is the

only fiberglass door manufacturer in

the market to offer decorative glass

options, providing a true market

differentiator.

Therma-Tru® hinged patio

doors have design features to

complement your customers’

home’s interior and exterior

design. Available in an array

of sizes, Therma-Tru® hinged

patio doors now come in

architecturally correct designs

that fill 5'0" through 6'0"

rough openings — addressing

common remodeling needs.

And now, Therma-Tru® doors

with full lites and ¾ lites in

Classic-Craft®, Fiber-Classic®,

Smooth-Star®, Profiles™ and

Traditions can be built into patio

doors, expanding your

customers’ options even further.

Page 8: Remodeler Resource Guide - Pioneer Millwork · This guide contains effective selling tools that will help you assist your customers in choosing the right Therma-Tru ® entry door

8

Promote your business with the

Therma-Tru® custom brochure

program. A custom brochure is an

excellent selling tool that you can

personalize by adding your

company background to Therma-Tru®

products and brand identity. Use

it as your simplified door selection

guide, complete with upgrade options

such as decorative glass, sidelites

and transoms.

To get you started, our online

Ad Planner contains standard template

options for layout, images and logos,

pricing information and more.

It’s easy – and we do most of the work!

Visit www.thermatru.com/advertising

for more information.

Customize pieces by adding your company information.

OUR MISSION is to provide our customers with quality products, competitive pricing and unsurpassed service. Constantly improving our quality and customer satisfaction will enable us to achieve our goal. With our dedicated employees, following this basic philosophy, we will be the leader in our industry.

Our Company is dedicated to quality products, excellent service, leadership in our industry and true care and concern for the development of our people. We will be a cost leader and furnish the company with reasonable financial return to promote growth and ensure our future.

Our Customers are, and always will be, the most important aspect of our business. Our commitment is to provide our external and internal customer with unparalleled quality of product, service and workmanship.

Our Suppliers represent a key element in our business. They are partners in our quality quest, selected for their ability to provide quality, consumer accepted products, timely complete deliveries and continuous education for our employees and customers.

Our Employees are the heart and soul of our company, they are the force to accomplish the mission. We will do everything to ensure a desired working environment, encourage self-expression, nurture self esteem, promote education and practice positive human behavior skills.

Our Community is the foundation of our civic responsibilities. We will provide employment opportunities, protect the environment and contribute and support the local economy. By being a good neighbor, we will be a catalyst in making the community a better place to live.

Joseph Umosella, Jr. (seated) is flanked by his sons (L-R) John, Joe III and Jeff.

2 B ra n d L e a d e r s h i p U n ive r s a l ' s M i s s i o n 3

Builder MagazineThe 2005 Builder Brand Use Study shows that builders rank Therma-Tru as: • #1 Brand used most in the past 2 years • #1 Brand used most for 8 years in a row

Professional Builder Magazine In 2005, Professional Builder Brand Use Study found more builders chose Therma-Tru as: • #1 Most Preferred brand for 8 years in a row • #1 Brand Used Most for 11 years

Professional Remodeler MagazineIts 2005 Brand Study found Therma-Tru continued to lead all other door manufacturers. • #1 Most Preferred Brand

Professional Builder Giants PreferredIn 2004, among America’s top 50 builders, 78% prefer Therma-Tru entry doors. A growing number of them also made Therma-Tru patio door systems their preferred brand.

Therma-Tru Fiber-Classic® and Smooth-Star® hinged patio door systems received the Most Valuable Product (MVP) award for 2005 from Building Products Magazine.

Demonstrated Brand Leadership.Brand studies confirm it. More builders and remodelers choose Therma-Tru® Doors, preferring them over all others. Industry executives also agree, ranking Therma-Tru #1 for fiberglass innovation.

First in Fiberglass InnovationA 2005 survey of building industry executives ranked Therma-Tru the leader in fiberglass innovation.

Home Builder Executive • #1 in Innovation for Fiberglass Entry Doors • #1 in Innovation for Fiberglass Patio Doors

www.thermatru.com © 2006 Therma-Tru Corporation Therma-Tru Doors is an operating company of Fortune Brands, Inc.

582 S. Egg Harbor Road | Hammonton, NJ 08037609-561-3000 | www.universalsupply.com

T h e r m a - T r u

Opening doors to new possibilities

Entry and Patio Door Systems

STARTING LINEUP

Custom Brochures

Custom Brochure ProgramF

ibe

rgla

ss En

try & P

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Do

ors

Custom Marketing ProgramBuilding Awareness, Building Your Business

Show only the doors you offer.

10 11

optionsA brass caming

C brushed nickel caming

D black nickel caming

B-1C bronze water glass with brushed nickel caming

B-1D bronze water glass with black nickel caming

G-1C granite glass with brushed nickel caming

G-1D granite glass with black nickel caming

CC200T (3'0" DOOR ONLY)Clear Glass (Grilles)

CC220T (12", 14")CONTINUOUS SILL SYSTEMS ONLYClear Glass (Grilles)

CC020T (RG) (12", 14")CONTINUOUS SILL SYSTEMS ONLYClear Glass (Grilles)

CC200T (3'0" DOOR ONLY)Clear Glass

CC220T (12", 14")CONTINUOUS SILL SYSTEMS ONLYClear Glass

CC020T (12", 14")CONTINUOUS SILL SYSTEMS ONLYClear Glass

BERT (12", 14")CONTINUOUS SILL SYSTEMS ONLYBella™ Glass (B-1C, B-1D, G-1C, G-1D)

BEET (12", 14")CONTINUOUS SILL SYSTEMS ONLYBella™ Glass (B-1C, B-1D, G-1C, G-1D)

CC400T (3'0" DOOR ONLY)Provincial™ Glass (A, C, D)

CC420T (12", 14")CONTINUOUS SILL SYSTEMS ONLYProvincial™ Glass (A, C, D)

CC040T (12", 14")CONTINUOUS SILL SYSTEMS ONLYProvincial™ Glass (A, C, D)

CC600T (3'0" DOOR ONLY)Arcadia™ Glass (A, C, D)

CC620T (12", 14")CONTINUOUS SILL SYSTEMS ONLYArcadia™ Glass (A, C, D)

CC060T (12", 14")CONTINUOUS SILL SYSTEMS ONLYArcadia™ Glass (A, C, D)

CC109Size: 3'0"Arcadia™ Glass (A, C, D)

CC106Size: 3'0"Cambridge Glass (A, C)

CC111Size: 3'0"Bella™ Glass(B-1C, B-1D, G-1C, G-1D)

CC107Size: 3'0"Provincial™ Glass (A, C, D)

CC102Size: 3'0"Clear Glass (Grilles)

CC2060SLSize: 12", 14"Arcadia™ Glass(A, C, D)

CC2044SLSize: 12", 14"Cambridge Glass (A, C)

CC2040SLSize: 12", 14"Provincial™ Glass (A, C, D)

CC2025SLSize: 12", 14"Clear Glass (Grilles)

CC1019SLSize: 12", 14"Arcadia™ Glass(A, C, D)

CC1016SLSize: 12", 14"Cambridge Glass (A, C)

CC1017SLSize: 12", 14"Provincial™ Glass (A, C, D)

CC2125SLSize: 12", 14"Clear Glass (Grilles)

CC2160SLSize: 12", 14"Arcadia™ Glass(A, C, D)

CC2144SLSize: 12", 14"Cambridge Glass (A, C)

CC2279SLSize: 12", 14"Arcadia™ Glass(A, C, D)

CC2276SLSize: 12", 14"Cambridge Glass (A, C)

CC2140SLSize: 12", 14"Provincial™ Glass (A, C, D)

CC2277SLSize: 12", 14"Provincial™ Glass (A, C, D)

CC2080SLSize: 12", 14"Bella™ Glass(B-1C, B-1D, G-1C, G-1D)

CC1020SLSize: 12", 14"Bella™ Glass(B-1C, B-1D, G-1C, G-1D)

CC45Size: 2'8", 3'0"Arcadia™ Glass (A, C, D)

CC44Size: 2'8", 3'0"Cambridge Glass (A, C)

CC110Size: 3'0"Bella™ Glass(B-1C, B-1D, G-1C, G-1D)

CC47Size: 2'8", 3'0"Provincial™ Glass (A, C, D)

CC49Size: 2'8", 3'0"Clear Glass (Grilles)

CC79Size: 3'0"Arcadia™ Glass (A, C, D)

CC76Size: 3'0"Cambridge Glass (A, C)

CC113Size: 3'0"Bella™ Glass(B-1C, B-1D, G-1C, G-1D)

CC77Size: 3'0"Provincial™ Glass (A, C, D)

CC60Size: 2'8", 3'0"

CC19Size: 3'0"Arcadia™ Glass (A, C, D)

CC16Size: 3'0"Cambridge Glass (A, C)

CC112Size: 3'0"Bella™ Glass(B-1C, B-1D, G-1C, G-1D)

CC17Size: 3'0"Provincial™ Glass (A, C, D)

CC11Size: 3'0"

CC900T (3'0" DOOR ONLY)Cambridge Glass (A, C)

CC920T (12", 14")CONTINUOUS SILL SYSTEMS ONLYCambridge Glass (A, C)

CC090T (12", 14")CONTINUOUS SILL SYSTEMS ONLYCambridge Glass (A, C)

Bring home the warmth of rich, natural oak grain with our Classic-Craft Oak Collection entryways. The look and feel are so true to life that Classic-Craft fiberglass rivals fine hardwood doors – but it won’t split, crack or rot like wood.

* For complete details on our full system warranty, see your nearby Therma-Tru dealer or visit www.thermatru.com.

the look of authentic oak grain

solid polyurethane foam core with five times the insulating value of wood

can be stained or painted, just like a wood door

an optional multi-point locking system for enhanced security

a full system limited lifetime warranty*

21/2" of height trimmability without rerailing

solid wood edges and sturdy full-length lock stile

* For complete details on our full system warranty, see your nearby Therma-Tru dealer or visit www.thermatru.com.

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© 2009 Therma-Tru Corp. All rights reserved. Therma-Tru Corp. is an operating company of Fortune Brands, Inc. All trademarks are property of their respective owners. www.thermatru.com

Company NameCompany AddressCity, State, 12345

123-456-7890www.website.com

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Page 9: Remodeler Resource Guide - Pioneer Millwork · This guide contains effective selling tools that will help you assist your customers in choosing the right Therma-Tru ® entry door

9

Door hangers and yard

signs identify you as a quality

remodeler who proudly installs

Therma-Tru® doors. Yellow

Pages display ads, trademark

and trade name ads are

available, too, which are

designed to build awareness —

and business.

Yard Signs

Postcards

555-HOME (XXXX)

YOUR LOGO HERE

Tired of all the

cookie cutter doors in your

neighborhood?See what Home Design by Goodwyn is doing down the street.

Tired of high energy costs?Let Home Design by Goodwyn decrease your heating and cooling costs by

replacing your old door with an Energy Star rated Therma-Tru fiberglass door.

555-HOME (XXXX)

YOUR LOGO HERE

...about the beautiful Therma-Tru fiberglass door being installed down the street by Home Design by Goodwyn.

555-HOME (XXXX)

YOUR LOGO HERE

The wholeneighborhoodis talking...

See the difference we can make on your home.

555-HOME (XXXX)

Greater Value!

Greater Beauty!

Before

Let us increase the perceived

value of your homewith a new energy-effi cient Classic-Craft® front door by

YOUR LOGO HERE

Mail Stuffers

Door Hangers

Greater Value!

Greater Beauty!

Before

Let us increase the perceived

value of your home

555-HOME (XXXX)

with a new energy-effi cient Classic-Craft® front door by

YOUR LOGO HERE

Tired of high energy costs?

Let Home Design by Goodwyn decrease your heating and cooling costs by replacing

your old door with an Energy Star rated Therma-Tru fi berglass door.

555-HOME (XXXX)

YOUR LOGO HERE

The wholeneighborhoodis talking...

...about the beautiful Therma-Tru fi berglass door being installed down the street by Home Design by Goodwyn.

See the difference we can make on your home.

555-HOME (XXXX)

YOUR LOGO HERE

Tired of all the cookie cutterdoors in your neighborhood?See what Home Design by Goodwyn is doing down the street.

555-HOME (XXXX)

YOUR LOGO HERE

Custom Advertising

Therma-Tru® has created a source of inspiration to help

explain curb appeal and more to your customers. It’s a

magazine called Make an Entrance, and it’s dedicated

to helping your customers make beautiful, fresh and

eye-catching entry doors. To obtain a copy of Make an

Entrance, visit www.thermatru.com/merchandising.

Consumer Magazine

Publication by Therma-Tru Doors

Make an

ENTRANCEMake an

ENTRANCEVo lume 5 , Number 1

Outdoor Entertaining

The Personal Touch

“Stay-At-Home” Improvements

A Beautiful Way To Save Energy

CONTACTINFO

DEALERLOGO

Therma-Tru Door Systems help seal bad weather out and energy savings in, while increasing your home’s curb appeal. Choose a Therma-Tru Door System for your home; it’s a beautiful investment.

IMPRINT WITH DEALER MESSAGE

STANDARDC

OM

ES

BEAUTY

IMPRINT WITH DEALER MESSAGE

CONTACTINFO

DEALERLOGO

A Therma-Tru® Door System increases your home’s curb appeal, which can have a beautiful effect on your investment. Choose a Therma-Tru Door System for your home.

BEAUTIFULBECAN

EFFICIENT

EN

ERG

Y

CONTACTINFO

DEALERLOGO

IMPRINT WITH DEALER MESSAGE

Therma-Tru Door Systems help seal bad weather out and energy

savings in, while increasing your home’s curb appeal. Choose a

Therma-Tru Door System for your home; it’s a beautiful investment.

InstallinganotherGREAT

ENTRANCE

COMPANY LOGOHERE

XXX-XXX-XXXXWWW.YOUR SITE HERE.COM

InstallinganotherGRAND

ENTRANCE

COMPANY LOGOHERE

XXX-XXX-XXXXWWW.YOUR SITE HERE.COM

Page 10: Remodeler Resource Guide - Pioneer Millwork · This guide contains effective selling tools that will help you assist your customers in choosing the right Therma-Tru ® entry door

10

Generate sales while you’re in the

home. Our travel bag includes

12" x 12" stained door samples,

pictorials of all Therma-Tru® glass

styles, glass privacy ratings and

more. Plus, it all stores in a stylish

shoulder bag for easy transport.

And you can customize the bag

with the parts that best address

your market’s needs by ordering

all the contents individually.

For all other product merchandising information, visit www.thermatru.com/merchandising.

D2D Travel BagPart # MADTTSTB11

Sales & Merchandising Aids

D2D (Door-To-Door) Travel Bag

Eye-Catching Ways to Generate More Sales

Explaining the features and benefits of our best

performing entry door system, Tru-Defense®, just

became easier with our handheld story board. All the

components that were designed and engineered to

work together to provide peace of mind are shown

on this display, along with finish options on the back.

Upgrade your customers to Tru-Defense® entry door

systems because they are the best defense against

nature’s worst elements.Tru-Defense® Door System Handheld BoardPart # MADTDB09

Tru-Defense® Door System Handheld Board

express yourself with decorative glass

Therma-Tru® Doors1750 Indian Wood Circle

Maumee, Ohio 435371-800-THERMA-TRU (843-7628)

www.thermatru.com

© 2010 Therma-Tru Corp. All Rights ReservedTherma-Tru Corp. is an operating company of Fortune Brands, Inc.All trademarks are property of their respective owners.# MAFGLB10MTZT/Rev. APR10

Cle

ar L

ow

-E G

lass

Sc

ree

n V

en

ted

Lite

Re

mo

vab

le G

rille

s

Pra

irie

Gril

les

KEY

Fiber-Classic® Oak Collection™

Smooth-Star®

Steel

Other Glass Designs

Classic-Craft® Mahogany Collection™

Classic-Craft® Oak Collection™

See full line catalog or website for complete product offering

Fix

ed

Gril

les

Inte

rna

l Blin

ds

Fiber-Classic® Mahogany Collection™

2011Product Merchandising

Bring Therma-Tru® to Life!

See It Feel It Sell It

Page 11: Remodeler Resource Guide - Pioneer Millwork · This guide contains effective selling tools that will help you assist your customers in choosing the right Therma-Tru ® entry door

11

Our Door Gallery is the perfect way

to present full door systems,

display more options and

encourage upgrades. You can

also customize your display to

show the most appropriate entry

door systems for your market.

Mix and match door options,

door sizes and styles; add display

stands, too. Flexible, modular

construction makes it easy to

configure the display to work within

any showroom environment. Use a

Therma-Tru® Door Gallery to inspire

your customers and create new

sales. Contact your local

Therma-Tru® dealer or distributor for

more details.

Door Gallery Program

Four-Door Swing Unit8'4" x 3'5" x 8'3"

Door System Unit11'7" x 4'3" x 9'2"

Z-shaped Lite Display Unit4'3" x 6'9" x 8'1"

Page 12: Remodeler Resource Guide - Pioneer Millwork · This guide contains effective selling tools that will help you assist your customers in choosing the right Therma-Tru ® entry door

12

We are constantly creating new tools to help remodelers

do business. Our latest advances represent effective and

efficient methods for streamlining your sales process and

presenting exciting entry door options for your customers.

AFTER

BEFORE

Therma-Tru®

E-Tools

Innovations that Add Up to Sales

Therma-Tru® has launched an innovative social network

website to help you and other professionals connect

through this increasingly popular form of direct

communication. Called Tru-Partner Network, the site

serves as a go-to online resource for professionals in the

remodeling industry. By registering, you have the ability

to obtain personalized sales and marketing tools and

information, gain access to self-guided online training

opportunities, find exclusive content to help drive business

growth and benchmark best practices.

For more information, or to join the network, visit www.trupartnernetwork.com.

Tru-Partner Network

Therma-Tru® makes the visualization process

easy with the Picture Perfect™ Virtual Designer,

a user-friendly interactive tool that allows

customers to “virtually” see how a new door

will look on their actual home after the door is

installed.

The Picture Perfect™ Virtual Designer allows

you to upload a photo of a customer’s home to

demonstrate how a remodeled front entry will

look. If desired, they can also opt to access the

convenient Therma-Tru® image library of homes

constructed in popular architectural styles, and

then select a home that most resembles the

home to be remodeled.

Simply go to www.thermatru.com/pptools to order Picture Perfect™ Virtual Designer or supporting marketing materials. Ordered items will be charged to a credit card and shipped from a fulfillment center. Part # MAFPP09.

Picture Perfect™ Virtual Designer

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13

WARRANTY

5SATISFACTION

*Therma-Tru highly recommends use of a Therma-Tru® Same-Day® stain with its door systems. With the use of Same-Day® stain, there is a 5-year product warranty and a 5-year satisfaction limited warranty. For complete details on our full system warranty, see your nearby Therma-Tru® dealer or distributor or visit www.thermatru.com.

A job well done is another referral

waiting to happen. Therma-Tru®

Same-Day® stain is designed to help

you finish the job right.

Developed for Therma-Tru® fiberglass

door systems, Therma-Tru®

Same-Day® stain dries in a quarter of

the time of traditional stains, letting

you work with increased efficiency.

So a single day’s work equals a

beautifully finished door.

A faster drying time than

traditional oil-and gel-based

stains, so you can finish the

project in one day and move on

to other projects

Ability to layer from light to dark

to achieve your customer’s

desired shade

Authentic look of real wood

Assurance of a beautiful, longer

lasting finish

A colorfast door that resists

fading, bleaching and yellowing

Finishing the Job

Therma-Tru® Easy-to-Use Same-Day® stain Gives You:

Therma-Tru® Same-Day® stain Fiberglass Door Finishing Kit available with instructional DVD.

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14

Therma-Tru® offers thousands of beautiful door options,

including multiple textures, panel styles, glass designs,

sidelites and transoms to complement a variety of

architectural and personal styles. Whether grained or

smooth, Therma-Tru® door systems can enhance the

curb appeal and perceived value of any home.

A Study In Added Value

A great sell-in feature? Mention that a

study conducted by an independent

research company found that a

home with an enhanced Therma-Tru®

entryway added to its perceived value

by as much as five times the cost of

the door itself.*

* The Therma-Tru® National Home Valuation Study™ was commissioned in 2002 by Therma-Tru® and conducted by TNS, an independent provider of Internet-based research and research-based marketing information and counsel.

AFTER

BEFORE

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15

The BrandProven

to be#1More remodelers choose

Therma-Tru® door systems

than any other brand. In fact,

Therma-Tru® has been the

No. 1 most-used brand for

more than 10 years running

and has been honored

with awards for quality and

innovation by publications

ranging from Building Products,

Remodeling and Professional

Builder to Woman’s Day and

Popular Science. For product

quality, performance and

selection, along with helpful

dealers, support programs and

simple solutions, choose the

door that professionals prefer.

#1 Brand Used2010 Remodeling Brand Most Used

Remodeling Magazine Study

Therma-Tru® Jeld-Wen Pella Masonite Peachtree

30%

35%

25%

20%

15%

10%

5%

0%

29%

19%

15%13%

5%

Page 16: Remodeler Resource Guide - Pioneer Millwork · This guide contains effective selling tools that will help you assist your customers in choosing the right Therma-Tru ® entry door

1750 indian wood circlemaumee, ohio 43537

1-800-THERMA-TRU (843-7628)

www.thermatru.com

©2010 Therma-Tru Corp. All rights reserved. Therma-Tru Corp. is an operating company of Fortune Brands, Inc. All trademarks are property of their respective owners. Part # MARRG08 MTZT Rev. Nov. 2010