New Consumer Acquisition via

Digital Social Recommendations

We help organizations understand and find new customers, using our

social recommendation engine and graph technology

The Rendezvous advantage

Targeted

Audiences

Rendezvous filters

database for targeted

audiences.

Rendezvous delivers

trusted recommendations to

any connected device, via

text/voice/video.

Consumers purchase

product or register for

service

Recommendations

Inventory

(Web and mobile)

Defines digital

campaign objectives

New Rendezvous

users added via

‘Share’ functionality.

Receptive

audiences are

identified.

ADVERTISER

How You Benefit

Advertiser Benefits

SOCIAL MEDIA

Facebook, Google,

LinkedIn

WEB

Google Adwords,

Facebook Ads, Email,

websites

MOBILE

Smartphone Apps,

SMS, USSD, PCM

Content

Management &

Delivery

User & Content

Indexing

Campaign

Manager

Recommendatio

n Analytics

All channels are fed through Rendezvous for

big data indexing and analysis. Digital

Channels

1. CPA-based campaigns for

improved RoI

2. Convenient agency support and

access

3. Supports multiple channels:

SMS, Web, Mobile

4. Higher conversion rates of up to

400%

5. Simple, easy-to-use Campaign

Manager with powerful analytics

6. Deploy an entire digital

marketing campaign from one

interface

7. 100% NCA and WASPAG

compliant

Campaign Manager for Rendezvous

Easy to learn - no complicated setup needed

Manage your entire digital consumer database with one tool

Track and manage your mobile and digital campaigns

Review the analytics and calculate your key marketing metrics

Get access to key consumer audiences

Campaign Manager incorporates multiple channels

Supports Google, Facebook, SMS and web banners

Integrate all your digital marketing channels in one place

We are always adding more channels

Campaign Manager – powerful analytics

See how all your digital marketing channels perform in one view

Analyze your performance for each individual channel

Quick report generation for sharing with clients

Integration of Rendezvous into Digital Creatives

Case Study – MNO in NigeriaChallenge:

MNO in Nigeria wanted to reward high net worth subscribers to retain them on their network as part of

their CRM initiative.

Solution:

Rancard deployed Rendezvous via mobile SMS

channels to reward their users with African and

football news content that was relevant to users.

Results:

Compared to the standard conversion rate

of 1% with SMS blasts, Rancard’s viral

marketing technology was seen to be

several times more effective during the first

week. Over a 6 month period, the VOA and

ESPN service base grew by 1,600% from

user recommendations: 40,000 to 700,000

users.

Service InvitesAccepted

Invites

Conversio

n Rate

VOA 822 217 25%

ESPN 4,893 915 19%

Developing Campaign Drivers

Social engagement

Phase One

Phase Two

In app recommendations

Mobile app / website/SMS / voice Events

Experiential media

create and engage potential customers

with access to exclusive free digital content

, branded by agency , recommend new

products to engaged users

Core Message :Build message around user

value propositions

Build graph of

user interests

Drive new

product

penetration

Goal: Learn 3 user preferences, increase

signups

Typical Campaign Rollout

Example for a banking client in Nigeria

Campaign Name: “Independence” Target consumer insight: SMEs value their financial independence and do not want to

approach banks because they think they cannot obtain financial support or fear rejection.

Campaign Idea:

Gain your independence by deciding

which bank supports your business in

the best way possible.

Consumers’ Reasons to Believe:• Bank supports the dreams of Nigerians by

providing the lowest business transaction costs.

• Bank gives business owners the choice of

comparing the costs of an account with other

banks and choosing what’s best for them.

• You only gain independence on your business

when you’re satisfied you have the best deal in

Nigeria. Bank gives you that.

Consumer Offer:

Get a life-changing offer to get a new

business account with Bank worth NGN

5,000. (T&Cs apply.)

Campaign Concept: “Independence” Target consumer insight: SMEs value their financial independence and do not want to

approach banks because they think they cannot obtain financial support.

Phase One: Build graph of user interests

Mobile

Desktop and

PCs

Rancard will deliver:

• Embeddable short URL for

digital marketing use

• Mobile Apps (Android, iOS)

Includes business news

Forex Calculator (from Bank)

Enter contest

Rancard will deliver:

• Embeddable shortened URL

for digital marketing use

Bank Digital Marketing agency

will deliver:

• Digital Marketing plan for

placement

• Preparation of creatives and

integrate short URL.

Bank Digital Marketing agency

will deliver:

• Execute digital marketing plan

to support download of app

Campaign Concept: “Independence” Target consumer insight: SMEs value their financial independence and do not want to

approach banks because they think they cannot obtain financial support.

Phase Two: Drive New Product Penetration

Social engagement

In app recommendations

Experiential media

Rancard can deliver:

• From mobile app, we can:

Deliver in-app notifications

Recommend to friend for

points

Check and Share latest forex

info

Enable content entry

Rancard can deliver:

• From mobile app, we can:

• Alert user to new Bank events

• Deliver digital content (news,

downloads, etc.)

Rancard can deliver:

• From mobile app, we can:

• Enable Live Chat integration

with a Bank service

consultant

This is to create the data

trifecta from each app user.

1App user

2Contacts

3User Actions

4XConsumer Base Growth

About us

2012 Award finalist

60+ Operator

connections in 30

countries and 3

continents.

Backed by Intel,

Adlevo and

Peninsula Capital.

Leading social

discovery technology

Profiled by:

2012 Meffy’s finalist

for Discovery and

Engagement

world class tech company with

platforms

for discovery, delivery

and monetization.