four slupsk lectures. iv. digital revolution & digital agencies
TRANSCRIPT
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Cztery Wykłady Słupskie
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Czym jest w istocie Sztuczna
Inteligencja?
Ewolucja Internetu
Co to jestBitcoin
i Blockchain?
Czym jest „Cyfrowość”
(Digital)?
http://ml.ms/slupskAI http://ml.ms/slupskSW
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Czym jest „Cyfrowość” (Digital)
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Cyfrowy Świat
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Jak do tego doszło?
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Neolithic Revolution
Agricultural Revolution
Scientific Revolution
Industrial Revolution
Second Industrial Revolution
Information revolution
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Jest najnowszą fazą rewolucji technologicznej
The Digital Revolution is the change from mechanical and analogue electronic technology
to digital electronics which began anywhere from the late 1950s to the late 1970s with the
adoption and proliferation of digital computers and digital record keeping that continues to
the present day.
https://en.wikipedia.org/wiki/Digital_Revolution
https://en.wikipedia.org/wiki/Marshall_McLuhan
https://en.wikipedia.org/wiki/The_medium_is_the_message
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Identyczność każdej kopii
Nieskończona powielalność
Globalna dostępność
(Niemal zupełna) niematerialność
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NooSfera
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Źródło obrazu: https://www.slideshare.net/collier/the-social-web-yours-mine-and-ours-1844262/
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Ekrany
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I. Ekran KINOWY
II. TELEWIZJA
III. KOMPUTER PERSONALNY
IV. URZĄDZENIA MOBILNE
V. CYFROWE ZNAKI i PLAKATY
VI. KOMPUTERY SAMOCHODOWE
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C0 robią agencje Cyfrowe?
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I. Kreacja wizualna (projekty)
II. Strony Internetowe (Ogromne spektrum: od „Landing pages” do Portali)
III. Rozwiązania e-commerce (aka sklepy internetowe)
IV. Aplikacje webowe (CRM i inne)
V. Aplikacje mobilne i samochodowe
VI. Aplikacje do specjalnych zastosowań (np. samochodowe)
VII. Performance (SEO, Adwords)
VIII. Reklama internetowa (banery, links, artykuły sponsorowane)
IX. Media społecznościowe
X. Wirtualna rzeczywistość
XI. Transformacje cyfrowe
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I. Bądź godny zaufania (wszędzie, zawsze,
na każdym urządzeniu)
II. Bądź intuicyjny (prosta publikacja,
wyszukiwanie, odnajdywanie)
III. Bądź użyteczny
IV. Angażuj użytkownika (atrakcyjność,
personalność, wszechobecność)
V. Poddaj się personalizacji przez użytkownika
VI. Bądź socjalny (uczestnicz w przestrzeniach
online i współpracuj z innymi)
VII. Mów o rzeczach ważnych
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Jak to robi MakoLab?
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1997 – 2012: More than 350 websites in portfolio
1998 – 2005: The main Philips Lighting Website in Poland
2003 – 2008: 7 Large European websites for Renault main brand
2004 – 2009: 20 Dacia brand websites
2007 – 2010: Development and maintenance
of renault.co.uk, renaultsport.co.uk, Renault UK LMT etc.
2008 – 2012: 40+ International Renault brand websites
(Asia, Middle East, South America, Mediterranean region)
e-commerce solutions (hyper.com, artgeist.com, manufaktura.com,
fototapete.com etc)
e-loyalty and marketing solutions (Philips, Gatta)
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In December 2010,
Philips Lighting Poland
commissioned MakoLab
with the project to create
an iPhone (and IPad)
application – The
Lightening simulator.
It appeared on Apple
Store in May 2011
(Find Philips TCO).
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Digital transformation
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TRWAŁE, STABILNE
ROZWIĄZANIA
ROZWIĄZANIA DLA
BIZNESU
ROZWIĄZANIA WEB /
E-COMMERCE
R&D
TECHNOLOGIA
KREATYWNOŚĆ
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Your Single Point solution
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