report information

8/6/2019 Report Information

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INTRODUCTION

Hindustan Unilever Limited (also called HUL) is India's largest consumerproducts company and is headquartered in Mumbai. HUL is the market leader in Indianproducts such as tea, soaps, detergents. As of May 2006, it is headed by Mr. DouglasBailey.

The Anglo-Dutch company Unilever owns a majority stake in Hindustan

Unilever Limited.

Some of its brands include quality Wall's ice cream, Lifebuoy, Lux, Breeze,Liril, Rexona, Hamam, Moti soaps, Lipton tea, Brooke Bond coffee, Pepsodent and CloseUp toothpaste and brushes, and Surf, Rin and Wheel laundry detergents, Kissan squashesand jams, Annapurna salt and atta, Ponds talcs and creams, Vaseline lotions, Fair &Lovely creams, Lakme beauty products, Clinic Plus, Clinic All Clear, Sunsilk and Luxshampoos, Vim dishwash, Ala bleach and Domex disinfectant.

Mr Douglas Bailey has taken charge as the CEO and MD of HindustanUnilever Limited in December 2005. Mr Bailey reports to Asia head Harish Manwani.

In February 2003 Hindustan Unilever Limited has launched a new divisioncalled Hindustan Lever Network..

V.M.PATEL COLLEGE OF MANAGEMENT STUDIES 1
http://www.answers.com/topic/hll-logo-png-1


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cosmetics major, Lakme Ltd, From 50:50 joint venture, Lakme Level Ltd. HULacquires Quality and Milk food 100% brand names and distribution assets.

HUL and US-based S.C. Johnson & Son Inc. from 50:50 Joint venture, LeverJohnson (Consumer Products) Pvt. Ltd. HUL Soaps and Detergent sales cross one

million tones.

1996 HUL and associate company, Brooke Bond Lipton India Limited, Indiasbiggest in Food and Beverages, merge.

1997 HUL and Gist Brocades BV from 50:50 joint ventures, Level Gist Brocades,to market Gold Seal Fermi pan Instant Yeast for baking industry.

1998 Group Company, Ponds India Ltd, merges with HUL. HUL acquiresLakme brand, factories and Lakme Ltds 50% equity in Lakme Lever Ltd. HULacquires manufacturing rights of quality ice cream. Appellate Authority of

Government of India absolves HUL of insider trading charges, made by SEBI in1997, in the BBLIL merger.

During the year 2000, the company has acquired 76% stake in modern foodIndustries Ltd, a Government owned company. Again in 2001 the companyacquired the balance 24% through put option, subsequent to this acquisition ofthese shares MFIL become a 100% subsidiary of HUL, In the same year ResellIndustries Ltd also become a subsidiary of HUL consequent to LIEL another100% subsidiary of HUL, which has raised its shareholder to 59.62% of theissued and paid up capital.

HUL has achieved market Leadership in soaps and detergents as well as hair andskin care products and is the second largest manufacturer of dental care products.HUL is also market leader in tea, processed coffee, ice cream and frozen desserts,Joint Ventures ware formed for two of its non-FMCG businesses to protect theirvalue-one with Godrej Agro vet for our AFS business and another with the ICIgroup for our Fragrance/Flavors division.

In 2001 January, HUL has exited from JV with Godrej Agro vet.

International Best foods Limited (IBL) has become a subsidiary ofHindustan Leaver w.e.f April 21, 2001. The Board of IBL has already approved thetransfer of 75.38% of the equity if IBL earlier held by Best Food s USA in favor of HUL.In October 2000 HUL acting in concert with Unilever made an open tender offer for theremaining 24.62% of the IBL equity at price Rs 173.00 per share. Consequently, thegroup share holding in IBL post this offer rose to 83.36% of which 75.38% was held byBest Foods USA and 7.99% held by HUL. After prior approval IBL was amalgamatedwith HUL and the consideration was paid in the ratio of 2 equity shares of HUL for every3 shares held in IBF.



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Its flavors, fragrances and food ingredients business has been transferredto Quest International India Ltd.

The company has signed an agreement with ICI India, a subsidiary of ICI

plc, UK, for sale of Nickel Catalyst business and Adhesives business, a sub-unit ofspecialty chemicals division of the companys chemicals and agri operations for aconsideration of Rs.21 crore and Rs.9 crore respectively.

HLCL, a company which 50% equity being held by HUL, has decided tomerge its business with Tata Chemicals Ltd. The scheme of amalgamation which is beingformulated as for every 2 shares of HLCL, the share holders of HLCL would receive 5shares of Tata Chemicals Ltd. The company also proposed to issue Bonus Debenture inthe ratio of 1 Bonus debenture of Rs.6/- for every share of Rs.1/-.

During the year 2003, HUL has acquired Marine Business from the amalgam

Group of Companies on 28th March 2003 by way of a slump sale of Assets of thefrozen seafoods business including the facilities for cooked shrimps andpasteurized crabmeat on a going concern basis effective 1st January 2003.

The Edible Oils AND fats Business of HUL which includesmanufacturing and marketing of Vanaspati, Refined Oil and Bakery Fats was sold toBungee Agribusiness India Pvt Ltd on a going concern basis in 2003. This involvedassignment of well known brands like Dalda and its various extensions, Master line, GoldSeal, Silver Seal, Margo, Buskin and Lily in India and Nepal.

In the year 2004, The Company has disposed its Mushroom business which

formed part of KICM (Madras) Ltd and its seeds Business.

During 2005, the companies subsidiaries Lever India Exports Ltd, Lipton IndiaExports Ltd, Merry weather Food Products Ltd, Toc Disinfectants Ltd,International Fisheries Ltd wear merged with the company as of December30,2005 with effect from the respective appointed dates stipulated in the MergerScheme approved by the High Court of Mumbai. Vasishti Detergents Ltd (VDL)also came in to the fold of the company as a result of amalgamation of the TataOil Mills Company Ltd. VDL merged with the company on February 28, 2006Pursuant to a Scheme of Arrangement sanctioned by the High Court of Mumbaiwith retrospective effect from July1, 2005. The company transferred the soap and

soap intermediate manufacturing facilities at Sewari in Mumbai to Bon Ltd on17th July, 2005 In December 2004, THE COMPANY Obtained approval fromshare holders and transferred its Functionalized biopolymer business to RiddhiSiddhi Gluco Biols Ltd (RSGBL).

During the year 2005, the Companies production capacity of SyntheticDetergents, perfumery and cosmetics products, Ice-cream/Frozen desserts and



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Scourers were increased to 79612 tones, 3136 tones, 13 million Kgs and 23467tones respectively. The capacity of cleaners were installed at 1,48,00,000 tone

COMPANY PROFILE

NAME:- HINDUSTAN LIVER LIMITED

ADDRESS:- Hindustan Lever House

165/166 Backbay Reclamation

Mumbai

400 020

India

CLASSIFICATION OF INDUSTRY:- Large scale industry

Mission

We will bring safety on top of mind for all employees and will integration itwith all business processes. We will realize our Vision through an Integrated SafetyManagement approach, which focuses on People, Processes, Systems, Technology and

Facilities, supported by demonstration leadership and employment at all levels as theprime drivers for ensuring a safe healthy work environment.

COMPANY PROFILE

Hindustan liver limited is Indias largest fast moving consumer goods(FMCG) company. HULs brands like lifebuoy, lux, surf excel, Rin, wheel, fair& lovely, ponds, sun silk, clinic, pepsodent, close-up, lakme, Brooke bond, kissan, knorr-annapurna, quality walls are household names across the country and span a host of

categories, such as soaps, detergents, personal products, tea, coffee, branded staples, icecream and culinary products. These products are manufactured over 40 factories acrossIndian and the associated operations involve over 2000suppliers and associates.Hindustan Unilever Limiteds distribution network comprises about 4000 redistributionstockiest, covering 6.3 million retail outlets reaching the entire urban population andabout 250 million rural consumers. HUL is also one of Indias largest exporters. It has been recognized as a golden super star trading house by the government of India.Presently, HUL has over 16000 Employees including over 1200 managers. Its mission is



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to add vitality to life. The Anglo-Dutch company uniliver owns a majority stake inHindustan Unilever Limited.

In the late 19 th and early 20th century uniliver used to export its products toIndia. This process began in 1888 with the export of sunlight soap, which was followedby lifebuoy in 1895 and other famous brands like pears, lux and vim soon after. In 1931,uniliver set up its first Indian subsidiary, Hindustan vansaspati manufacturing company,followed by liver brothers India limited (1933) and united traders limited(1935). Thethree companies were merged in November 1956 and the new entity that came intoexistence after merger was called as Hindustan Unilever Limited. HUL offered 10% of itsequity to the Indian public, and it was the first among the foreign subsidiaries to do so.Currently, uniliver holds 51.55% equity in the company while the rest of the shareholding

is distributed among about 380000 individual shareholders and financial institutions.

Brooke bond entered Indian market in 1990 and in 1903 it launched red labeltea in the country. In 1972, Brooke bond & co India limited was formed. Uniliveracquired Brooke bond through an international acquisitions. Similarly, Liptons link withIndia date back to 1898. Uniliver acquired Lipton in 1972 and in 1977 Lipton tea (India)limited was incorporated. Ponds (India) had been in Indian market since 1947. it joinedthe uniliver ranks through an international acquisition of chesebrough ponds usa in 1986.

The liberalization of Indian economy in 1991 and subsequent removal of theregulatory framework allowed HUL to explore every signal product and opportunitysegment, without any constraints on production capacity. The 1990s witnessed a string ofcrucial mergers, acquisitions and alliances. In 1992, the erstwhile Brooke bond acquiredkothari general foods, with significant interests in instant coffee. In 1993, it acquired thekissan business from the UB group and the dollops ice cream business from CadburyIndia. In one of the most talked about events of Indias corporate history, the erstwhiletata oil mills company (TOMCO) merged with HUL, effective from April 1, 1993. inJuly 1993, Brooke bond India and Lipton India merged Brooke bond Lipton Indialimited(BBLIL). Brooke bond Lipton India limited launched walls range of frozendesserts in 1994 and by the end of the year, HUL entered into a strategic alliance with the

quality ice-cream group families. BBLIL merged with HUL, with effect from January 11996. HUL has also set up a subsidiary in Nepal, Nepal liver limited (NLL). The NLLfactory manufactures HULs products like soaps, detergents and personal products bothfor the domestic market and exports to India. In January 2000, as part of its disinvestmentstrategy, the government decided the governments decided to award 74% equity inmodern foods to HUL. In 2002, HUL acquired the governments remaining stake inmodern foods. In February 2007, the company has been renamed to Hindustan liverlimited to strike the optimum balance between maintaining the heritage of the company



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and the future benefits and synergies of global alignment with the corporate name ofUniliver.

CHRONOLOGY Key Dates

1888 Lever Brothers soaps are sold for the first time in India. 1931 Lever Brothers launches its first manufacturing subsidiary in India,

Hindustan Vanaspati Manufacturing Company. 1933 A second Indian subsidiary, Lever Brothers India Limited, is established. 1935 A third subsidiary, United Traders Limited, is established. 1944 The three Unilever companies in India are placed under common

management. 1956 A merger of the three companies forms Hindustan Unilever Limited (HUL). 1962 Export operations are launched. 1969 HUL diversifies into fine chemicals production. 1971 Industrial chemicals production is added. 1980 Unilever reduces its shareholding in HUL to less than 52 percent. 1986 HUL launches an agri-foods unit. 1993 HUL merges with chief rival Tata Oil Mills Company. 1994 The company establishes Nepal Lever Limited in Nepal. 1995 HUL forms joint venture Lakme Lever Limited with Lakme, part of Tata, to

produce cosmetics. 1998 HUL acquires full control of Lakme Lever. 2000 HUL acquires 74 percent of Modern Food Industries from the Indian

government. 2002 Full control of Modern Food is acquired. 2006 The company undergoes a complete restructuring as part of the "power

brand" strategy, selling Tea Estates India to a subsidiary of the Woodbriar Group.



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MARKETING STRATEGY

Fragmentation in Indian media offered HUL the opportunity to testproduct incrementally. In the first few cities in which they launched the product, HULwas gratified to discover that they were successfully upgrading consumers fromunbranded to branded salts. However, as the rollout continued, they became concernedthat they really hadnt sufficiently differentiated themselves from other branded salts withthe purity positioning, and therefore were worried that they wouldnt necessarily retainthe new customers they were acquiring. As a result, HUL began exploring ways toposition their product more strongly. They shifted their emphasis from purity, a productattribute, to health, a consumer benefit. Essentially, they positioned their product ashealthy because their was nothing bad (no impurities) in it.

Later, HUL investigated the possibility of including messages aboutiodine in their communications. Although all branded salts were iodized, nobody in Indiahad really tried to take advantage of iodization from a marketing perspective.

Iodine is a critical chemical element for regulating bodily functions,particularly in the thyroid. Deficiencies in iodine result in goiter, an unsightly growth onthe neck. More significantly, iodine deficiencies can result in abnormal mentaldevelopment and inadequate physical growth in children.

Governments had taken different approaches to this public health issue.In some countries, most all salt was iodized. In others that were less susceptible to iodinedeficiency and more averse to chemical food additives, it was not. Iodine deficiencydisorders had been prevalent in several developing countries, including India, and a fewnon profit, non-governmental organizations had become involved in persuadinggovernments to take a more active role in ensuring the population received sufficientiodine.

Salt was viewed as an ideal delivery mechanism for iodine becauseeveryone used it. Water was less ideal because it came from too many isolated sources.After researching the health issues associated with iodine, HUL began a campaign toeducate the public on the importance of consuming sufficient iodine. Because HULHindustan liver truck school of business at Dartmouth- William F. achtmeyer center for



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global leadership 7 concluded that marketing messages that related to goiter, particularlyvisual messages, would be unattractive, they decided to focus on mental development.Anil Dua, who had been the senior brand manager since the launch of kissan Annapurna,recalled the excitement of discovering such a powerful but untapped marketing angle:

Every mother wants her child to be intelligentbrighter than the nextdoor child. Therefore it is in her interest to give iodized salt to her child. That was the bigidea; we hit a very emotional chord within our target customer. It was a big opportunitybecause research showed that almost every single district in India is at risk for iodinedeficiency disorders. We saw that especially in India there was a huge opportunity andneed.

Their approach was initially met with skepticism by parents. In focusgroups, a typical responses was: you must think were really dumb if you think weregoing to believe something so gimmicky as my childs mental development is dependenton consuming the right salt. To make their case, HUL sought endorsements from trustedgovernment agencies. Ultimately they had to pay the government for an endorsement.The government, in turn, used the funds to support research programs. As a direct resultof the endorsement, focus group responses to HULs messages dramatically improved.HUL then aggressively implemented their communications plan, heavily emphasizing the

health- related aspects of iodine.

Following the techniques that HUL had pioneered with soaps anddetergents, demonstration vans traveled through rural India putting on shows. Formany rural residents, these shows might include a first opportunity in a lifetime to view amoving picture, so excitement in a town would build prior to arrival. Scholl assemblieswere addressed, and salt samples and coupons were left with students. Health charts wereposted on school walls. This was expensive but generated tremendous word- of mouth.By 1998, all of HULs competitors were repeating messages about iodine and mental

development.



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COMPANY POLICY

ENVIRONMENT POLICY

Introduction

Hindustan Leaver Limited (HUL) supplier high quality goods and services tomeet the daily needs of consumers and industry. In doing so, the company is committed

to exhibit the highest standards of corporate behavior towards its consumers, employees,the societies and the world in which in which we live.

The company recognizes its joint responsibility with the government and thepublic to protect environment and is committed to regulate all its activities so as to followbest practicable means for minimizing adverse environmental impact arising out of itsoperations.

The company is committed to making its products environmentallyacceptable, on a scientifically established basis, while fulfilling consumers requirementsfor excellent quality, performance and safety.

The aim of the Policy is to do all that is reasonably practicable to prevent orminimize, encompassing impact arising from processing of the product, its use orforeseeable misure.

This Policy document reflects the continuing commitment of the Board forsound Environment Management of its operations. The Policy applies to development ofa process, product and services, from research to full-scale operation. It is applicable toall company operations covering its plantations, manufacturing, scale and distribution,research & innovation centre and offices. This document defines the aims and scope ofthe policy as well as responsibilities for the achievement of the objective laid down.

The Vision

Our vision is to continue to be an environmentally responsible organizationmaking continuous improvements in the management of the environmental impact of ouroperations.



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We will achieve this through an Integrated Environment Managementapproach, which focuses on People, Technology and Facilities, supported byManagement as the prime driver.

The Environment Policy

Hindustan Leaver Ltd. (HUL) is committed to meeting the needs ofcustomers and consumers in an environmentally sound manner, through continuousimprovement in environmental performance in all our activities. Management at alllevels, jointly with employees, is responsible and held accountable for companysenvironmental performance.

Accordingly, HULs aims are to:

Ensure safety of its products and operations for the environment by usingstandards of environmental safety, which are scientifically sustainable and commonlyacceptable.

Develop, introduce and maintain environmental management systemsacross the company to meet the company standards as well as statutory requirements forenvironment. Verify compliance with these standards through regular auditing.

Assess environmental impact of all its activities and set annual

improvement objectives and targets and review these to ensure that these are being met atthe individual unit and corporate levels.

Reduce Waste, conserve Energy and explore opportunities for reuse andrecycle.

Involve all employees in the implementation of this Policy and provideappropriate training. Provide for dissemination of information to employees onenvironmental objectives and performance through suitable communication networks.Encourage suppliers and co-packers to develop and employ environmentally superior processes and ingredients and co-operate with other members of the supply chain to

improve overall environmental performance.

Work in partnership with external bodies and Government agencies to promote environmental care, increase understanding of environmental issues anddisseminate good practice.

RESPONSIBILITIES



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Corporate

The Board and the Management Committee of HUL is committed toconduct the company operations in an environmentally sound manner. The ManagementCommittee will: Set mandatory standards and establish environmental improvement

objectives and targets for HUL as a whole and for individual units, and ensure these areincluded in the annual operation plans.

Formally review environment performance of the company once everyquarter.

Review environment performance when visiting units and recognizeexemplary performance.

Nominate: - A senior line manager responsible for environmental

performance at the individual HUL site.

HUL environmental coordinator.

The Management Committee, through the nominated environmentalcoordinator will:

Ensure implementation of HUL Policy on environment and compliancewith Unilever and HUL environmental standards stipulated under relevant nation / locallegislation. When believed to be appropriate, apply more stringent criteria then thoserequired by law.

Assess environmental impact of HUL operations and establish strategiesfor sound environment management and key implementation steps.

Encourage development of inherently safer and cleaner manufacturingprocesses to future raise the standards of environment performance.

Establish appropriate management system for environment managementand ensure auditing to verify compliance.

Establish systems for appropriate training in implementation of

Environment Management Systems at work.

Ensure that all employees are made aware of individual and collectiveresponsibilities towards environment

Arrange for expert advice on all aspects of environment management.



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Participate, wherever possible, with appropriate industry and Government bodies advising on environmental legislation and interact with national and localauthorities concerned with protection of environment.

SERVING INDIAS RURAL POOR

Indias population, which exceeded one billion in 1999, was second inthe world only to chinas. Though the market potential was tremendous, Indiaspopulation was still poor by global standards, with an verge annual of about $2200 atpurchasing power parity.

Historically, multinationals had not targeted the poor. Their productsand services had been designed for developed-world customers, and this resulted in coststructures that priced the poor out of the market. As a result, as multinationals expandedaround the globe, they tended to serve only the top of the economic pyramid in the poorercountries in which they operated. Global expansion was a demanding managementchallenge that augmented top-line growth to impressive rates for years or even decadesfor many multinationals. As a result, until the global expansion was completed, there waslittle pressure (and few resources available) to explore other avenues for growth. Findinginnovative ways to serve poorer customers was one possible avenue, one that a handle ofmultinationals were turning their attention to in the early years of the 21 st century.

Well ahead of most multinationals, HUL began to tackle this challenge in the 1980s,focusing particularly on their soaps and detergents. 2 By finding ways to make the qualityand reliability of branded products accessible to the poor, HUL offered an improvedstandard of living. As part of its commitment to this market, HUL included a six to eightweek stay in a rural village in its management training. Uniliver, HULs parent, sharedthe enthusiasm. It believed that by 2010, half of its sales would come from thedeveloping world, up from 32% of its sales in 2000.

Part of HULs approach to reaching the rural poor involved adedicated research and development effort. This was a departure from the typicalapproach to lower-income markets. Many companies assumed that high-tech R&D

couldnt possibly fit in then budget for low price products, and that developing productsfor the poor was simply a matter of making existing products cheaper by loweringquality. One payoff from HULs research-intensive approach was the development of aBreeze 2 in 1, a combined shampoo and soap that was cost effective and less harsh onhair than typical body soaps. HUL also discovered that it was critical to package thisproduct in small quantity on a given day.2 For a more detailed description of HindustanLevers initiatives to serve Indias rural poor.



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Finally, HUL found new ways to sell. Much in the style of Avon andAmway, it encouraged villagers by the dozens to go into business for themselves sellingHUL products. While HUL also distributed its products to local stores, this more personalapproach augmented the marketing effort to educate customers on the benefits of using

HUL products. The initiative required a tremendous training effort, as many of the peopleanxious to sell HUL products to neighbors were illiterate, and had no relevant workexperience .HUL envisions the creation of 100000 shakti entrepreneurs covering 500000villages, and touching the lives of 600 million rural people by the year 2010.

RESEARCH METHODOLOGY

2.1 Objectives:-

The first step in research is settled down the objectives. It is said that aproblem well defined is half solved. It is most important stage in applied research aspoorly defined problems will not yield useful results and may create more confusion.

To study buying decision of a consumer in HUL manufacturing products..

To study level of awareness in consumer.

To study the factors affecting buying decision.

To identify the competitors in HUL product selling in market.

Possible recommendation for increasing brand image & sale.

2.2 Research Design:-

Research design is plan, structure and strategy of investigationconceived so as to obtain answers to research and to control variance.

Types of research design

Exploratory research:-Exploratory research mainly used for discovery of new ideas.

Casual research

Casual research is used to investigate cause & affect relationshipbetween two or more variables.

Descriptive researchDescriptive research is used for knowing the characteristics of

certain groups like age, education, sex & occupation. Descriptive research is wellstructured & rigid.



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The report is mainly based on primary data collected by structuredquestionnaire to study the consumer buying decision.

2.3 Sources of Data

After setting research objective the next step is to gather the requisite data.

Secondary DataSecondary data are data that were collected for another purpose and

already exist somewhere.Using secondary data is very cost effective and time saving. Usually

research start by examining secondary data but for this report reliable secondary data wasnot available so project is heavily depended on primary data.

Primary DataInformation collected for the specific purpose at hand. These data are

originated by the research for the purpose of the investigation at hand.As in real life, when first hand information is not available either it need

to someone who knows about it or need to observe it. The same is applicable to marketing

research. Thus, the two main method by which primary data can be collected areobservation and questionnaire.

2.4 Research approach

2.5 Observation

It is used to get current information. Instead of asking respondent about

their current behavior, we may observe it and record our observation. The observationmethod is not used frequently because it is very costly and time consuming process. It isespecially used in marketing experimentation.

2.6 Questionnaire:



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This method is most widely used for primary data collection where wantsto know about peoples knowledge, attitude, preferences or buying behavior can often findout by asking them directly.

There are main four types of questionnaires:(1) Structured disguised(2) Structured non-disguised(3) Non-structured disguised(4) Non-structured non-disguised

In this method the objective of survey is not disclosed to the respondents.It is especially designed for retailers. When survey is going on & retailers know that it is onbehalf of elf then they may give response on the basis of their past relationship with thecompany may be in positive or negative so the purpose of survey may be defected.

Many times respondents were asking that for which company you areworking then simply need to tell that everything will tell you after noting down yourresponse. So that major bias can be avoided.

Structured questionnaire gives advantage of systematic collectiondata, easy interpretation; interviewer bias is very less, time and cost saving method.

2.7 Contact method:

There are four ways to collect the primary data from the respondents:1. Mail

2. Telephone3. Personal4. Online

From above method this project survey is done by personal interviewingfor mehsana city. There is no ready list available for the name, address & phone no of allpopulation. So that mail, phone & online survey was not possible.

Personal survey gives higher level of flexibility, less non-response, mostaccurate data collection.

2.8 Sampling:

Survey can be done by two methods:1. Census survey2. Sample survey

Census Survey:When each and every unit is surveyed is called census survey.



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Sample Survey:A part of a population, or a subset from a set of units, which is provided

some process or other, usually by deliberate selection with the object of investing theproperties of the parent population or set. Which represent the population as a who Due to

time & resource constrain this project opted sample survey.

Sample unit:

The basic condition to be a sample unit is person must have the basichul brands and products in mehsana city.

Sampling Method:

Sampling methods can be divided into two:1. Probability Sampling2. Non-probability Sampling

Probability Sampling:In probability sampling all the units have equal change to be selected. For

probability sampling list of all population must be prepared which was not possible in thisproject due to time and limited resources. So non probability sampling is opted.

Non probability Sampling:

Convenience Sample:The researcher selects the easiest population members from which

to obtain information. Most of the samples were collected in nearly of soaps that arecoming for refueling.

Sample size:

This report is based on consumer of survey.65 sample size of Consumers Satisfaction Survey



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ANALYSIS AND INTERPRETATION

Q.1 How many brand of HULS you know?

1-100 32%

100-200 27%

200-400 21%

400-800 14%

800-1400 6%

Total 100%

brands

32%

27%

21%

14%

6%

0%

5%

10%

15%

20%

25%

30%

35%

1-100 100-200 200-400 400-800 800-1400

1-100

100-200

200-400

400-800

800-1400



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Interpretation:

From the above graph and chart I can say that in HULS product in a customer isknow in HUL brand less than 100 in (32%) & more than 200-400 is (21%) & somecustomer to know in 800or more products in HUL is (6%)

In HUL product in some popular brand like wheel, lux , pears, lifebuoy, dove,breeze, sunsilk shampoo, Brooke-bond tea, ponds powder, ponds body lotion, Vaseline,faie&lovely,vimbar, rin supreme etc.

Q.2 why do you purchase HULS products?

good quality 46%low price 16%Better than other products 12%price distance in other products 26%Total 100%

Interpretation:


0%

20%

40%

60%

80%

100% good quality

low price

Better than other

products

price distance in otherproducts

Total


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In HULS products is a mostly market coverage & its product better thanother companys products. Customer choose to good quality of product is (46%) andlower price to choose people is (16%) And customer choose to very essentials necessaryproducts of Hindustan uniliver limited of price distance in 26%

Q.3 Do you use any particular brand?

Yes 62%

No 38%

Total 100%

perfect brand

62%

38%

Y

N



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Interpretation:

In a mostaly customer is some product is use particularly is(62%) some peopleused particularly use hul products and brands. and some people is not use particular

products and brands of hul is (38%).

Q.4 When do you take decision to change products?

Bed quality 23%

Not available 6%

High prices 42%

Other product comes in market 29%

Total 100%


0%

20%

40%

60%

80%

100%Bed quality

Not available

High prices

Other product comes in

market

Total


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Interpretation:

From above graph and chart I can say that in quality is hul products poor and bed.Not available hul products in market(6%) and high prices(42%). Other products comes in

market so the people change the product is (29%) in the market strategy so the peopletake decision in change the products.

Q.5 Do You Satisfied of HULS Products?

Yes 78%

No 22%

Total 100%

78%

22%

Y

N

Interpretation:



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The people mostly used hul products like the detergent, soaps, shampoo,powder, toothpaste, and any other product etc. so the people is satisfied of Hindustan

uniliver products is (78%) and other people not satisfied is (22%).

Q.6 From which are you mostly usage of HULS soap brand?

Lux 29%Pears 16%

Lifebuoy 23%

Breeze 14%

Raxona 7%

Hamam 11%

Total 100%

Soap Brands

11%

7%

14%

23%

16%

29%

0%

5%

10%

15%

20%

25%

30%

35%

Lux pears Lifebouy Breeze Raxona Hamam

Lux

pears

Lifebouy

Breeze

Raxona

Hamam

Interpretation:



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The people mostly used hul soaps like lux used people in (29%) ,lifebuoy (23%) us in the market and pears (16%) the normally use of the hul soaps inmarket is rexona (7%) , hamam(11%), and breeze(14%) so the people more used soaps inlux and lifebuoy.

Q.7 if you want to change the brand, which attributes of the other brand, would influenceyou?

Price 16%

Brand image 19%

Advertising 23%Quality 20%

Packaging 14%

Promotion 8%

Total 100%

Interpretation:

People were mostly used of the hul products like all the cosmetic items thepeople change the other brand in price(16%), advertising of the product(23%), quality ofthe product (20%) and also the good packaging of the product to the(14%)


0%

20%

40%

60%

80%

100%

Price

Brand image

Advertising

Quality

Packaging

Promotion

Total


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promotion(8%)And brand images of the products of hul (19%).so this attributes becauseof the people were change the brand.

Q-8 from where do you generally get to know about the HUL products and brands?

Television advertising 39%News papers 15%

Hoardings 10%

Promotions 10%

Through retailers 20%

other 6%

Total 100%

Interpretation:

Hul products generally used of people so the people know the hul products saw the

television advertising (39%) and hoardings(15%), promotion were (10%) and know the


0%

20%

40%

60%

80%

100%

Television advertising

News papers

Hoardings

Promotions

Through retailers

other

Total


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retailers(20%) and the other sides know the hul product of people(6%). So the hulproducts is very know of the people.

Q-9 Have you ever heard about HUL products?

Yes 76%

No 24%

Total 100%

Interpretation:

People were mostly used of the hul products like toothpaste, soaps, powder, food andbeverages, dio and also the saving cream and other mostly cosmetic items of the peopleused of the Hindustan uniliver limited is (76%) used in the market and the (24%) in notheard in the about of the HUL products in the market.


0%

20%

40%

60%

80%

100%

Yes

No

Total


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SWOT ANALYSIS

SWOT Analysis for the Company

Strengths:

One of the most important companies.

Easy available of financing and marketing strategies.

Strong and well differentiated brands with leading with leading share positions.

Consumer understanding and systems for building consumer insight. Strong R &D capability well linked with business.

Distribution structure with wide reach, high quality coverage and ability toleverage scale.

High quality manpower resources.

Weaknesses:

Increased consumer spends on education, consumer durable, entertainment, traveletc. resulting in lower share of wallet for FMCG.

Limited success in changing eating habits of people.

Complex supply chain configuration, unwieldy number of SKUs with dispersedmanufacturing locations.

Price positioning in some categories allows for low price competition.

High social costs (housing, food grains & firewood, health and other welfaremeasure) in the plantation business.

Threats:

Increase competition.

Distribution and marketing expenses.

Low priced competition now present in all categories, Grey imports.Spurious/counterfeit products in rural area and small towns.

Changes in fiscal benefits. Unfavorable raw material prices in oils, tea commodityetc.



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Opportunities:

Market and brand growth through increased penetration especially in rural area.

Brand growth through increased consumption depth and frequency of usage

across all categories. Economic transformation & globalization.

Large and growing domestic market. Position HUL as a sourcing hub for Unilevercompanies in various countries.

Latest IT technological advancements.

FINDINGS

The consumers purchased the HUL products is based on good quality is about(46%), low price (16%), better than other product (16%), and price distance inother product is about (26%).

Most of the consumers satisfied the HUL products.

The consumers change the HUL products is bed quality (23%), products notavailable (6%), high prices (42%) and other products comes in the market (29%)consumers change the product.

Most of the consumers are particularly use the HUL products.

Most of the consumers heard the HUL products.

The consumers generally get to know the HUL products is television advertising(39%), news paper (15%), hoardings, promotions, through retailers, others isabout ( 46%)

The consumer change the brands is attributes would influences the other brand isabout brand image, price, advertising, quality, packaging and promotions.



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CONCLUSION:-

In the HUL is a market leader in words. And which satisfied the premiumsegment of market. In a lots of products launch in yearly. It targets the lower segment of marketwhich is very price sensitive.

FMCG good which need to be replaced after sometime so it becomes important forcompany that it retain its existing customer by satisfying them and such goods also needs to beadvertised heavily so whenever they go for purchasing they must remember brand.

All retailers & consumers heavily emphasize on quality. If company develops newproduct and selling to market & the product is better than other products. Any person will considerit as a better quality product then other brand. It also can be advertised easily. The product can besold 15 to 20 % higher then existing price as it benefits consumer nearly 30 to 50 %.

To improve the brand image co. should advertise in two phases. First is detergent inmostly market coverage and other sector in a more profit.

I am sure and confident that sullies capable and innovative. My best wishes forfuture success of the organization are an important part of my visit.

I am sure it will run on the path of

SUCCESS.



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BIBLIOGRAPHY

WEBSITES:

www.hul.com www.HUL.com

SEARCH ENGINE:

www.google.com

BOOKS:

Marketing Research 3rd Edition

-By G C Beri

http://www.hul.com/http://www.hll.com/http://www.google.com/http://www.answers.com/topic/hll-logo-png-1http://www.hul.com/http://www.hll.com/http://www.google.com/


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Marketing Management 11th Edition

-By Philip Kotler

QUESTIONNARIRE

Dear SirI am a student of V.m.patel College of management studies, Ganpat University,

Kherva. As a part of our TYBBA syllabus. I have to conduct a survey on selected topicand present the project report to the university. I am deny my project for this purpose. Irequest you to answer few questioners. I ensure you that the data provided by you willkeep confidential and use for academic proper only.

Q.1 How many brand of HULS you know?

1-100 100-200 400-800

200-400 800-1400

Q.2 why do you purchase HULS products?

Good quality Low price

Better than other product Price distance in other products

Q.3 Do you use any particular brand?



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Yes No

Q.4 when do you take decision to change products?

Not available High prices

Bed quality other product comes in market

Q.5 Do You Satisfied of HULS Products?

Yes No

Q.6 From which are you mostly usage of HULS soap brand?

Lux Pears Lifebuoy

Breeze Raxona Hamam

Q.7 If you want to change the brand, which attributes of the other brand, would influenceyou?

Price Brand image Advertising

Quality Packaging Promotion

Q-8 from where do you generally get to know about the HUL products and brands?

Television advertising News paper advertising Hoarding



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Promotions Through retailers Other

Q-9 Have you ever heard about HUL products?

Yes No

report information

Documents