report on market survey on mts

8/2/2019 Report on Market Survey on MTS

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APROJECT REPORT ONMARKETING SURVEY

OfSISTEMA&SHYAMS GROUP

SUMMER INTERNSHIP

IN PARTIAL FULFILLMENT OF THE REQIREMENT FOR AWARD

OF Post Graduate Diploma in Management (PGDM)

TWO YEAR FULL TIME PROGRAME

PGDM(2010-2011)

SUBMITTED BY:

ABHAY KUMAR SINGH

ROLL NO. 1012055


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UNDER GUIDANCE

FACULTY GUIDE: COMPANY GUIDE:Mr.KISHAN IYER

Prof. Mr.VIJAY ANAND DUBE


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DECLARATION

We ABHAY KUMAR SINGH student of the PGDM hereby declare that all information, facts

and figures in this report are my own finding sand experience at the Sistema Shyam

TeleServices Ltd (SSTL).

I also hereby declare that all the facts, figures and information given in this report are correct.This information has been used for purely academic purpose.


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PREFACE

This summer training provides a student with an opportunity to understand in full the real life

working environment, which is a bit different from normal theory classes. Our class knowledge

attains maturity and perfection through application in the practical field application of

management principle in all branches whether personnel, finance, information technology etc

results in more sufficient and effective utilization of available resources.

One learns through practice, management in best learn if the students, handles it systematically,

practical training is supposed to serve as a starting point will held the student gain off

confidence and a familiarity with the subject.

The summer training program is an integral part of PGDM course in Business school of delhi

I have done my summer training forSistema Shyam TeleServices Ltd (SSTL),delhiMy topic of study wasmarketing survey on MTS DATA CARD.

I have no hesitation in saying that this study has given me the confidence to face the real marketworld.

I have tried my best to do honesty and justice to the topic and any weakness and Short comingsare unintentional and are regretted.


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ACKNOWLEDGEMENT

I take this opportunity to express my sincere thanks and deep gratitude to all those people who

extended their whole hearted cooperation and have helped me in completing this project

successfully.

First of all, I express my sincere gratitude toMr.Vijay Singh Bainsla (GM- MARKETING)

I also express my gratitude to Mr. kishan Iyer.(Marketing executive) for giving me an

opportunity to work under their guidance.

I would also like to thankProf. Dr. ATHAR ALI (Dean- BSD) and Prof. Mr.VIJAYANAND DUBE and Prof. Mr.PUNEET KUMAR (Academic prof. of- BSD) for theirconstant support during the entire Project Finally, I would also like to thank all members of theorganization for having guided and encouraged me at various stages throughout the duration ofthe project.In all I found a congenial work environment in Sistema Shyam TeleServices Ltd.(SSTL) and completion of the project will mark a new beginning for me in thefuture


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EXECUTIVE SUMMARY

Sistema Shyam Tele Services (SSTL) is a joint venture company between Sistema {LSE: SSA}

of Russia and Shyam Group of India. Sistema is the majority shareholder in this joint venture

with a 73.71% equity stake, along with the Shyam Group, holding a 23.79% stake and the rest

2.5% being public partake. SSTL has spectrum to provide mobile telephony services in all the 40

circles across the country. Presently SSTL offers mobile telephony services in the Rajasthan,

Tamil Nadu, Kerala as well as the Kolkata

The company is primarily focused to accomplish Pan-India rollout plan within scheduled time

frame work. The Company holds UAS license for all 40 telecom circles for Pan-India rollout that

would encompass around 600 district headquarters and 4 metros. Major competitors of MTS are

Reliance, Bharti Airtel, Tata Teleservices, Idea Cellular, Vodafone and BSNL.

The project undertaken is regarding Standard Operating Procedure for . The objective of this

process is to ensure adequate control over material receipts, issues and control over physical

inventory held at the warehouse /sites. He process also covers the steps involved to ensure

accurate measurement and recording of costs to be capitalized and depreciated. The process also

aims at ensuring adequate control over tagging, physical verification, movement/site returns and

disposal of assets. While doing so it also ensures proper identification and classification of

assets.


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OBJECTIVE AND SCOPE OF STUDY

OBJECTIVES

1. To understand the MARKETING activities carried Out in SISTEMASHYAM TELESERVICES LTD.

2. To analyze that sales are influenced by MTS club website in the Organization.

3. To understand the concept of Marketing and Sales.

SCOPE

I had done my project training in MTS at delhi. The topic given to me was regarding the market

resurch of the company. The study conducted by me has helped in enhancing my skill and

thinking power

As a researcher, during this training period I had co-related my theoretical aspects into practical

one. After knowing the actual problem, now I am able to solve it ineffective and efficient manner


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COMPANY INTRODUCTION

SISTEMA SHYAM TELESERVICES LIMITED (FORMALLY KNOWN ASSHYAM TELELINK LIMITED)

Sistema Shyam Teleservices Limited (formally known as Shyam telelink limited)Limited (STL) was

awarded the license to operate Basic Telephony Services in delhi under the fixed license fee regime in

1996. Sistema Shyam Teleservices Limited (formally known as Shyam telelink limited) started its basic

telephone services in Rajasthan under the brand name RAINBOW in June 2000 at Jaipur.The company

migrated to the Unified License Regime in November 2003. In the Unified License Regime, the company

can provide basic as well as mobile telephony services in the Telecom Circle of delhi. Shyam offers its

services in more than 100 cities, and has one of the best brand recalls in delhi Shyam offers to its

customers, services based on multiple technologies, which has been possible because of exhaustive

optical fibre backbone of over 3,500 Kms. This has helped STLL to grow as an integrated service

provider.

Presently the company has received the licenses for all 40 circles in India. Sistema Shyam Teleservices

Limited (formally known as Shyam telelink limited) has brought the best technology to the doorstep of

the people of delhi. STL hastied up with various world leaders like lucent Technologies, IIT Chennai,

IBM,Sun Microsystems etc. The company is listed on the Delhi, Mumbai, Kolkata, Saurastra, and other

national stock exchanges .The basic objective of Sistema Shyam Teleservices Limited (formally known as

Shyam telelink limited) is to provide one window access to Basic Telephony, Broadband Internet,

Entertainment, and E/M- Commerce through high speed state-of-the-art-network. Sistema Shyam

Teleservices Limited (formally known as Shyam telelink limited)is providing connectivity to itssubscribers using both wirelessand wired media in access network. The wireless connectivity isbeing provided using Code Division Multiple Access (CDMA), and or CorDECT.


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.

Russian Telecoms and holding firm Sistema acquired a 10% stake in Sistema ShyamTeleservices Limited (formally known as Shyam telelink limited) for a total cashconsideration of US$ 11.4 million at the end of September 2007. Sistema aims to becomeone of India's top five mobile operators and have 60m subscribers by 2017.Sistema is thelargest private sector consumer services company in Russia and the CIS. It was founded in1993, today it has the 7th largest subscriber base in the World, and the corporation


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develops and manages a portfolio of market-leading businesses in selected service-basedindustries. In total, companies controlled by Sistema serve more than 80 million consumersin Russia, the CIS and Eastern and Western Europe. Sistema's shares are listed under thesymbol "SSA" on the London Stock Exchange, under the symbol "AFKS" on the RussianTrading System (RTS) and the Moscow Interbank Currency Exchange (MICEX), and

under the symbol "SIST" on the Moscow Stock Exchange (MSE).In October 2007,Sistemasigned a share purchase agreement for the acquisition of an additional41% stake inSistema Shyam Teleservices Limited(formally known as Shyam telelink limited)and a calloption agreement, which gives Sistema the right to increase its stake in Sistema ShyamTeleservices Limited(formally known as Shyam telelink limited)from 51% up to amaximum of 74%.The Russian company has been scouting for a foothold in India forseveral years now. Earlier, Sistema had tried to pick up a stake in Aircel Cellular, but thedeal fell through. It was alsoin race for Hutchison's stake in Hutch-Essar. Sistema, whichwas founded in 1993,is the largest private sector consumer services company in Russia.Later in December 2007, Sistema received an approval for the acquisition of the blockingstake in Sistema Shyam Teleservices Limited (formally known as Shyam telelink limited)

from the Foreign Investment Promotion Board (FIPB) of India. As a result of theacquisition of the additional 41% stake, the overall purchase price totaled US$ 58.1million. By June 2008 Sistema has upped its stake in Shyam Telelink, to73.1% from 51%.Sistema plans to invest USD 5bn billion dollars in India in the next three years, targetingtelecoms but also real estate, high technology and banking. Sistema is one of several foreignplayers keen to establish themselves in India's booming telecoms market.

Product Portfolio

Sistema Shyam Teleservices Limited (formally known as Shyam tele link limited) limited

unconditionally Strives on continuous basis to provide seamless coverage, widest range of


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innovative products and services at competitive prices and quick response to its increasing

customer base.

The Product Portfolio of the company is providing state of art products and services like Fixed

Phones (Wireless & Wire line), Mobile Phone (Limited mobility and Full Mobility within

Rajasthan), ISDN PRI &BRI, Lease Lines, Broadband, STD PCO & Coin collection Box

(Prepaid & Post paid). The value Added Service segment is witnessing a tremendous growth and

company is also generating maximum mileage through the same services. The Value Added

Services are designed as per the tastes and preferences of the customer which not only make

them happy and delighted but also sustain the ARPU growth. The company is also foraying in

Broadband segment aggressively by enabling it to complete wire line network with Broadband

ADSL 2+ to deliver speeds up to 24mbps.

The Company has distinguished itself from other Fixed Wire line & CDMA operators by

providing for money to its customers through launching a plethora of Value Added Services.

Sistema Shyam Teleservices Limited (formally known as Shyam telelink limited) was amongst

the many first to launch these services on Fixed Line Telephony in the country. The gamut

includes the following services :Live Pandit online Services, RAINTONES-Caller Ring Back

Tone Service, JUSTTALK- Voice Portal Service, SMART TALK Multi Party Conferencing

,PARALLEL RINGING , SELECTIVE RINGING,KICK OUT & Prepaid Billing Module for

individual & STD PCO Customers.

Company also offers a broad range of Internet products including :Data on Wire-

ADSL, enables faster internet access up to 24 Mbps, Data on air- PSDN, which enables a CDMA


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phone user to access data services (Internet) in a limited demographic area with speed up to 144

kbps, Data on Cable- CABLE Cor DECT.

:A technology mix of normal Cable connection and CorDECT technology for

providing high speed Internet, Dedicated Lease Line Services These are the committed Internet

access at desired speeds and with assured performances. The company has over 24000 Internet

customers.

Market Scenario


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Delhi is one amongst the largest Telecom circles and registering an incredible growth in Fixed

Line as well as Mobile telephony. The current tele-density trend shows that there is still immense

potential for Fixed & Mobile Services in delhi province. The total number of phones in delhi had

surpassed the figure of 9.86 Million by March 2007.The total phones consists76% Mobile

phones and 24% fixed phones. The main competitors in Wire line Fixed Telephony are BSNL

and Airtel and in Mobile Telephony (GSM /CDMA),faces competition from Airtel, Vodafone,

Reliance, Tata and Idea. The Company is having very aggressive plans to move forward in

Broadband product category by deploying ADSL network in the state.

Sistema Introduction


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Sistema is the largest public diversified corporation in Russia and in CIS, which manages fast

growing companies operating in the consumer services sector and has over 100million

customers. Sistema develops and manages market-leading businesses in selected service-based

industries, including technology, banking,

Telecommunications, real estate, retail, media, tourism and healthcareSince its inception in 1993 Sistema has evolved into an international group with expanding

geographical representation focusing on consumer services, through organic as well as inorganic

growth. Subsequent to an IPO in February 2005, 19%of its shares are traded on London StockExchange in the form of Global Depository Receipts (GDR) under the symbol SSA. It is also

listed on the Moscow Stock Exchange and the Russian trading System.

Investor Relations

Ownership of Sistema Shyam Tele Services Limited


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Sistema Shyam Tele Services Limited EquityStructure

Sistema (LSE : SSA) 73

Shyam Group 23.79%

Public 2.5%

About the Company

Sistema Shyam Tele Services (SSTL) is a joint venture company between Sistema


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{LSE: SSA} of Russia and Shyam Group of India. Sistema is the majority share

holder in this joint venture with a 73.71% equity stake, along with the Shyam Group, holding a

23.79% stake and the rest 2.5% being public partake. SSTL has spectrum to provide mobile

telephony services in all the 40 circles across the country. Presently SSTL offers mobile

telephony services in the Rajasthan, Tamil Nadu, Kerala as well as the Kolkata circles. In a

recent development, SSTL tied up with Mobile Tele Systems OJSC of Russia to bring the

globally acclaimed telecom brand-MTS-to India. MTS is the 8th largest telecom brand in the

world and has recently been voted as the 71st ranked brand out of 100 top global brands in the

world by Mill ward Brown.

The Company SISTEMA Shyam Tele Services Ltd. (SSTL) was founded in 1998and operating

in the state of Rajasthan since 2000. SSTL obtained a unified Pan-Indian license to provide

cellular services in March 2008 and now has spectrum in all 22 Indian Telecom circles, covering

28 administrative states and 7 union territories with a population of approximately 1.1 billion

people.

History of SSTL


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The Company has obtained an in-principle approval to use GSM technology under the existing

UASL license of Rajasthan circle on October 18, 2007 from the DoT. The Company has paid

INR 32.25 Cr. as a onetime charge for use of GSM spectrum and would be paying revenue share

license fees on an ongoing basis under the original terms of the UASL agreement. The Company

is in the process of setting up the infrastructure for launching the services on the alternate

technology. The company is in process of launching CDMA network of more than19,000 BTS in

across India by end of Mar 2010.


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Global Recognition

Top 100 Most Powerful Brands

MTS launched its current brand in 2006, building on the reputation as the leader and highest

quality operator in the region. The brand was developed to attract customers in a variety of

cultural, socio-geographic and income segments with the consistent message of quality and

leadership. To facilitate further growth and recognition of the brand, MTS recently adopted new

Brand Standards to communicate the brand consistently in all messaging and launched a new

sloganOperator Svyazi to reinforce its perception as a strong, trustworthy and quality-focused

company.

The strength of the brand has been consistent and has been recognized internationally in both

2009 & 2008 in BRANDZ Top 100 Most Powerful Brands, a ranking published by the

Financial Times and Millward Brown,

leading global market research and consulting firm.MTS was ranked as the 71stMost Powerful Brand in 2009 & 89th Most Powerful Brand in 2008.


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Business Week Info Tech 100

In May 2008, MTS was included in the InfoTech 100 ranking of the best-performing tech

companies by Business Week. MTS was ranked as the 14thcompany globally, based on four

criteria: shareholder return, return on equity, total revenues, and revenue growth. MTS became

the highest-ranked company from Russia, and above such companies as AT&T, LG and

Microsoft.

Trusted Brand 2008

In June 2008, MTS was recognized by Readers Digest as the most Trusted Brand among mobile

operators in Russia. The European Trusted Brands 2008 survey was conducted in 16 countries in

14 different languages. In Russia, over 40% of consumers nominated MTS as the most Trusted

Brand in Mobile Phone Network category.

World Communication Awards

In September 2008, MTS received three nominations for the World Communications Awards

2008. The Company made the shortlist in the BestBrand, Best Mobile Operator and Best

Project Management award categories


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GSMA BOARD

In April 2008, the CEO of MTS joined the Board of the GSM Association (GSMA), the globaltrade association for the mobile industry. GSMA's board members include 25 operatorrepresentatives, the Chair of the Executive Management Committee - the body that manages theAssociation's ongoing activities in the area of products and services - and the GSMA CEO RobConway. Board members include executives of such leading global operators as China Mobile,AT&T, Orange, Telefonica O2 Europe, T-Mobile, Vodafone, and Telenor Mobile.

GSMA 13th Annual Global Mobile Awards

In January 2008, MTS became the first Russian company to receive a nomination in the 13th

Annual Global Mobile Awards hosted by the GSM Association (GSMA). MTS was recognized

for its WAP-portal wap.kids.mts.ru designed specifically for children in the dBest Mobile

Infotainment Portal for News/Entertainment category.

Corporate Governance

MTS was ranked as the most transparent company in Russia by Standard & Poors in 2005, 2006

and 2007.The ranking was based on the analysis of ownership structure and shareholders rights,

financial and operational openness and composition and procedures of the Board of Directors

and Management Committee.

PAN India Expansion & Project Status


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The Indian Telecommunication Industry has emerged as the fastest growing telecom markets in

the world and is poised to deliver swift growth as a result of several economic reforms that have

lead to strong GDP growth. High per Capita income is also giving impetus for telecom growth.

India still remains largely underpenetrated market with over a billion people and it is one of the

most attractive telecom markets in the world today.

India is all set to achieve approximately 540million mobile subscribers by 2010 with

compounded annual growth rate 28percent. Innovation in pricing of services and handsets

were the two main factors contributing to the growth of mobile services in the country. The

revenue frommobile services is expected to increase up to $35 billion by 2010 compared

to$22 billion in FY07.

Keeping in view the growth of telecom sector in India, Company aims to strengthen its operationon Pan India basis and putting its prominent efforts to expand its operation to new 21 Circles forwhich UASL Licenses and Start up Spectrum have been granted to the Company by DoT. TheCompany has engagedvarious consultants for finalizing Strategy, Business Plan, NetworkRoll Out and other plans. The Company has also completed the vendor selection process

for Pan India Network Equipment supplies and installation.

The Company has already completed the first phase of expansion of its business operations inRajasthan. The Roll out of Pan India operations is also underprocess and to be completedin next 9-12 months time. The Company is planning to start its operations from south andeast first after expansion in Rajasthan. The network design for Pan India services includes oneof the advance communication infrastructures considering the growth and supporting the mobile,fixed, cable, broadband and value added services. It is also proposed to offer roaming services tothe customers in the new circles through covering the maximum possible area.


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Major players in Telecom Industry

RELIANCE BHARTI AIRTEL LIMITED TATA TELESERVICES IDEA CELLULESR VODAFONE BSNL

Analysis of telecom players

Telecom industry is a vast field today we include fixed phone, wireless phone

internet service, VSAT, DTH and service providers in telecom industry but for my

convenience I focus only wireless phone service only. In wireless service there are

many companies out of them few are below---


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Reliance Communication Limited is a part of the Reliance Anil Dhiru

bhai Ambani Group. Reliance Communication is Indias largest integrated fully converged

communications service provider in the private sector with an individual, enterprise & customer

base of over 40 million. Reliance Communication is one of the top two operators in the Indian

wireless market, the largest growing wireless market in the world. Reliance com is one of the

largest wealth craters with market capitalization of over Rs.1, 00,000 Cr.

Reliance Communication has the largest capacity network in the country, the most future ready

integrated and converged network that can support even following 3G, 4G telephony and

broadband services. More than half of the worlds population connects with each other on the

Reliance network. Every third call that comes in India is carried on Reliances network. Reliance

Communication is the preferred network of over one million customers in USA, UK, Canada,

Australia and New Zealand.


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Bharti Airtel Limited Is a leading Indian telecommunication service

provider with 49.01 million customers. The company has three strategic business units i.e.mobile services, broadband and telephone services and enterprise services.

Mobile services unit consists largest portion of the company business, both interms of total revenues and total customers, Bharti Airtel offers mobile services inall 23 telecom circles of India and is therefore the first private mobile services operator to havean all India presence.


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The Companies mobile customer base accounts for a 22.9% share of the overallwireless(GSM+CDMA) market as on march 31, 2007 and has a presence in 4676 census townsand in 2,07,327non-cenustowns and villages, covering an addressable population of 59% of thetotal population.

Broadband and Telephone Services (B&TS) provides a wide gamut of voiceand data services through a wire line network. Bharti Airtel is the first private operator to provide

fixed line and broadband services over the same copper wire. It provides innovative, cost

effective solutions for corporate, small business enterprises and individual homes. Given the high

cost of creating a wire line network, B&TS has adopted a focused approach to network creation

and customers acquisition. Currently B&TS provides services in 94 cities across 22telecom

circles. The unit had 1.75 million voice customers. It has a capacity of more than 3 million tags

with a cumulative investment of over Rs.40 bn.


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TTML is a part of the Rs. 1, 20,000 crore (US $ 29billion) Tata group that

has over 87 companies, over 3, 30,000 employs and more than 2.8 million shareholders. Most ofthe people think that TTML and TATA Indicom both are the same companies but it is not true,

TTML is a listed company and it is a SBU of TATA Indicom , and TTML presence in Maharashtra

and Goa only. Formally huge telecom (India) ltd. That company was renamed to Tata

Teleservices Maharashtra Limited, subsequently to the acquisition of 70.85%

equity shareholding by Tata group in December 2002.

TTML provides mobile, fixed wireless phone (FWP), public telephone booths and wire line

services. Broad band data network & application services include leased line, DSL, Wi-Fi,

Ethernet, managed gateway services and conferencing services .TTML is a market leader in

commercial, residential and PCO market in Maharashtra circle.


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IDEA cellular is a part of the Aditya Birla Group, Indias first truly

Multinational Corporation. IDEA cellular is a leading GSM mobile service operator with pan

India licenses with a customer base of 40 million in 15 services areas.

Idea enters in market so late but it gain better competitive advantage in marketbecause the support of its parent group and by adopting the focus market strategy.


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SISTEMA shyam Teleservices Ltd.MTS CLUBOBJECTIVE

Become the brand of choice and reaching out to the students through WOM

(word of mouth).

OR

Have any relationship between the sales and MTS club WEBSITE. It means that

how much % of sales is influenced by the MTS club WEDSITE.

NOTE: MTS club provide high quality reading materials on MTS

website, i.e. guest lectures, presentations, case studies, articles,

current affairs, and other education materials.

FEATURES OF MTS CLUB:Social networking site.

1. Book bank.2.

Presentation.

QUESTIONAIR

1. In a day how many hours you work on internet or use the internet?

a) Up to 2 hours.

b) 2 to 4 hours.

c) 4 to 6 hours.

d) More than 6 hours.

2. You are using internet by?

a) BSNL Broadband.b) DATA CARD.

c) WIFI. d) Any oth


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3. If you are the user of data card, then which company data card you

are using?

a) MTS.

b) Reliance.

c) TATA.

d) AIRTEL.

e) Not the data card user.

4. What is your satisfaction level of that service, which you are using for

internet?

a) Satisfied.

b) Highly satisfied.

c) Normal.

d) Unsatisfied.

5. Which problem you are using, while using you internet?

a) Speed.

b) Connectivity.

c) Services.

d) Other. (Please specify)

e) No problem.

6. If you are facing the problem then you are thing to shift on any othernetwork. (If MTS provides you the speed of 3.1 mbps, plug and play, all

India rooming free.)

a) MTS.

b) Airtel.

c) Reliance.

d) TATA.


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7. If you are satisfied with the MTS network connection then you

promote other network connection?

a) Yes.b) No.

, if yes specify

8. If MTS going to launch a website MTS club for the MTS user which is

beneficial for student, then you shift on MTS?

a) Yes.b) No.c) C) Already user.

9. Your satisfaction level of MTS while using the service?

a) Satisfied.

b) Highly satisfied.

c) Dissatisfied(please specify

the problem)

d) New user.

10.What is your opinion about the speed of the MTS?

a) Very good.b) Good.c) Normal.d) Poor.

11.You are the student of?

a) MBA / PGDM.b) B. tech .c) Medical.d)Other.


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12.How much MONEY you can afford in monthly recharge?

a) Up to 500

b) 500 to 700

c) 700 to 900

d) 1000

NAME .. AGE: .. MALE .. FEMALE

COLLEGE: ..

ADDRESH ..

MOBILE NO. SIGNATURE: .

DATE: ..


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you are using internet by * problem which you are facing

while using the internet

Crosstab

Count

problem which you are facingwhile using the internet

TotalSpeedconnectivity service

Noproblem

you are usinginternet by

BSNLbrodband

0 0 5 0 5

data card 7 3 1 15 26

Wifi 2 17 0 0 19

Total 9 20 6 15 50

In sample size 50 ,5 is the user of BSNL broadband and allare the facing the problem of service

And 26 are the user of data card. In 26, 15 have no problem, 1have service problem, 3 have connectivity problem ,7 have theproblem of speed

And 19 are the user of wifi. In 19, 17 have connectivityproblem, 2 have the problem of speed


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Chi-Square Tests

Value DfAsymp. Sig. (2-sided)

Pearson Chi-

Square 71.365

a

6 .000LikelihoodRatio

61.948 6 .000

N of ValidCases

50

a. 8 cells (66.7%) have expected count less than 5.The minimum expected count is .60.

H1 : The problem which we are facing is depend on internetselectionHo : Independent

NOTE : The computed significance leble (.000) is lessthan the .05% significance leble .So Ho is rejected


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you are using internet by * MTS providing 3.1 mbps speed,pl

ug and play,all india roming free than you think to sift on

MTS

Crosstab

Count

MTS providing 3.1 mbps speed,plugand play,all india roming free than

you think to sift on MTS

TotalMTS airtel relience TATAyou are usinginternet by

BSNLbrodband

5 0 0 0 5

data card 21 1 2 2 26

Wifi 19 0 0 0 19

Total 45 1 2 2 50

In sample size 50 ,5 is the user of BSNL broadband and allare think to sift on MTS

And 26 are the user of data card. In 26, 21 are think to sift onMTS ,1 are think to sift on airtel, 2 are think to sift onRelience, 2 are think to sift on TATA

And 19 are the user of wifi. And all are think to sift on MTS


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Chi-Square Tests

Value df Asymp. Sig. (2-sided)

Pearson Chi-Square

5.128a 6 .527

LikelihoodRatio

7.052 6 .316

N of ValidCases

50

a. 10 cells (83.3%) have expected count less than 5. Theminimum expected count is .10.

H1 : The sifting on MTS is depend on using internetbyHo : Independent

NOTE : The computed significance leble (.527) isgreate . than the .05% significance leble.So Ho is accepted


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Chi-Square Tests


Pearson Chi-Square

17.272a

8 .027

LikelihoodRatio

18.488 8 .018

N of ValidCases

50

a. 12 cells (80.0%) have expected count less than 5.

The minimum expectedcount is .16.

H1 : Opinion about the speed is depend on thatwhich company internet . you usingHo : Independent

NOTE : The computed significance leble(.027) is less than the .05% .significance leble .So Ho is rejected


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you are using internet by * if MTS going to lanch MTS club w

ebsite for MTS user which is benifical for student than you th

ink to sift on MTS

Crosstab

Count

if MTS going to lanch MTSclub website for MTS userwhich is benifical forstudent than you think tosift on MTS

TotalYes NO alredy useryou are usinginternet by

BSNL brodband 5 0 0 5

data card 13 5 8 26

Wifi 19 0 0 19

Total 37 5 8 50

In sample size 50 ,5 is the user of BSNL broadband and allare influence by MTS club website

And 26 are the user of data card. In 26, 13 are influence ,5 arenot influence,8 are alredy MTS user

And 19 are the user of wifi. In 19, And all are influence byMTS club website


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Chi-Square Tests


Pearson Chi-Square 16.216a 4 .003

Likelihood Ratio 21.262 4 .000

N of Valid Cases 50

a. 7 cells (77.8%) have expected count less than 5. Theminimum expected count is .50.

H1 : influency depend on internet using byHo : Independent

NOTE : The computed significance leble (.03) is less than

the .05% . significance leble .So Hois rejected


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User in sample size

MTS 20%

Relience 18%

Airtel 4%

TATA 8%

Not datacard user 50%


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user in sample size Bsnl brodband 10%

Datacard 52%

Wifi 38%


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LIMITATIONS:

Sampling error Respondent avoid to give information

BIBLIOGRAPHY :

Websites:

www.mtsindia.in www.mtsgsm.com http://www.sistema.com/businesses/telecom/shyam http://www.itvarnews.net/news/9660/MTS.html www.isourceupdates.com

Other:

Respondent of Questioner
http://www.mtsindia.in/http://www.sistema.com/businesses/telecom/shyamhttp://www.itvarnews.net/news/9660/MTS.htmlhttp://www.isourceupdates.com/http://www.isourceupdates.com/http://www.itvarnews.net/news/9660/MTS.htmlhttp://www.sistema.com/businesses/telecom/shyamhttp://www.mtsindia.in/


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RECOMMENDATION

We recommend the MTS on the basis of survey report that the38% of the respondance are wifi user.and all are facing the

problem ofconnectivity .

So more opportunity to convert the wifi user in MTS user.The 74 % of respondance are influence by the of MTS club

website and they think to sift on MTS internet connection

report on market survey on mts

Documents