2OO9

Report to the

Community

Report to the Community 2009

NCPB Senior Managers 2009

Jeff Clarke PRESIDENT & CHIEF EXECUTIVE OFFICER

Becca King Reed EXECUTIVE DIRECTOR, SAN JOSE & KTEH EXECUTIVE PRODUCER

Margaret Berry GENERAL COUNSEL & CORPORATE SECRETARY

Joanne Carder VICE PRESIDENT, HUMAN RESOURCES & LABOR RELATIONS

Donald W. Derheim EXECUTIVE VICE PRESIDENT FOR MARKETING & COMMUNICATIONS

Traci A. Eckels CHIEF DEVELOPMENT OFFICER

Michael Isip VICE PRESIDENT FOR TELEVISION CONTENT & EDUCATION NETWORK

Jeff Nemy CHIEF FINANCIAL OFFICER

Linda O’Bryon CHIEF CONTENT OFFICER

Jo Anne Wallace VICE PRESIDENT, RADIO GENERAL MANAGER

Steve Welch VICE PRESIDENT, TELEVISION ENGINEERING & OPERATIONS

NCPB Board of Directors 2009

Anne Avis, Brenda Boudreaux,Lee Caraher, Yogen Dalal,Scott Dettmer, Tom Epstein,Elizabeth Hambrecht, Dianne Harrison, Warren Hellman,Marie Jorajuria, Noëlle Leca,David Lee, Daphne Li, David Mahoney, Jillian Manus,Rita Moreno, Mark Perry,Mike Ramsay, Gary Sbona,Willa Seldon, Heidi Locke Simon,John Sobrato, Roselyne Swig,Kimberly Wright-Violich

KQED Community Advisory Panel 2009

Barry Adler, Juveria Aleem, Larry Brinkin, Kelly Chau, Albert Cheng, Brian Cheu, Karen Clopton, Julie Fry, Rose Marie Garcia Fontana, Heather Howard, Maria Fort, Frankie Jacobs Gillette, Lisa Gonzales, Todd Lewis, Hilbert Morales, Cliff Moss, Patti Murphy, Gail Roberts, Jay Rosenthal, Rosabella Safont, Johanna Silva, Lorraine Yglesias, Blanca Zarazua

Northern California Public Broadcasting (NCPB) provides consistently high-quality public media that inform, educate, entertain, and engage from a Northern California perspective.

NCPB provides consistently high-quality public media that inform, educate, entertain, and engage from a Northern California perspective. Through the creation and acquisition of programs, the leveraging of our multiple media assets, and strategic partnerships, NCPB delivers television, radio, Internet, and Education Network content that makes people think, feel, and explore new ideas. Our programming and services reflect the value we place on human dignity, lifelong learning, and the power of ideas, and on the importance of community service and civic participation.

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WAYS TO WATCH

KQED 9 (Comcast 9, Digital 9.1 & 54.2)KTEH 54 (Comcast 10, Digital 9.2, 54.1 & 25.2)KQET 25 (Digital 25.1)

Life (Comcast 189, Digital 54.3) World (Comcast 190, Digital 9.3)V-me (Comcast 191 & 621, Digital 54.5 & 25.3)Kids (Comcast 192, Digital 54.4)KQED HD (Comcast 709, Digital 9.1)

KQED.org video archiveswww.kqed.org/ondemandand via iTunes

KQED.org audio podcastswww.kqed.org/podcastsand via iTunes

WAYS TO LISTEN

KQED Public Radio 88.5 FMKQED Public Radio 89.5 FM SacramentoKQED Public Radio 88.3 FM Santa RosaKQED Public Radio 88.1 FM Martinez

KQED Public Radio 88.5 FM (Comcast 960)Sirius Satellite

KQED Public Radio live streamwww.kqed.org/listenlive

KQED.org audio podcastswww.kqed.org/podcastsand via iTunes

WAYS TO WATCH

KQED 9 (Comcast 9, Digital 9.1 & 54.2)KTEH 54 (Comcast 10, Digital 9.2, 54.1 & 25.2)KQET 25 (Digital 25.1)

Life (Comcast 189, Digital 54.3) World (Comcast 190, Digital 9.3)V-me (Comcast 191 & 621, Digital 54.5 & 25.3)Kids (Comcast 192, Digital 54.4)KQED HD (Comcast 709, Digital 9.1)

KQED.org video archiveswww.kqed.org/ondemandand via iTunes

KQED.org audio podcastswww.kqed.org/podcastsand via iTunes

WAYS TO LISTEN

KQED Public Radio 88.5 FMKQED Public Radio 89.5 FM SacramentoKQED Public Radio 88.3 FM Santa RosaKQED Public Radio 88.1 FM Martinez

KQED Public Radio 88.5 FM (Comcast 960)Sirius Satellite

KQED Public Radio live streamwww.kqed.org/listenlive

KQED.org audio podcastswww.kqed.org/podcastsand via iTunes

KQED 88.3FM

KQEI 89.3FM

KQED 88.5FMKQED 9HD

KTEH Channel 54

KQET Channel 25

WAYS TO WATCH

KQED 9HD (Comcast 9, Comcast 709, Digital 9.1 & 54.2)KTEH 54 (Comcast 10, Digital 9.2, 54.1 & 25.2)KQET 25 (Digital 25.1)

Life (Comcast 189, Digital 54.3) World (Comcast 190, Digital 9.3)V-me (Comcast 191 & 621, Digital 54.5 & 25.3)Kids (Comcast 192, Digital 54.4)

KQED.org video archiveswww.kqed.org/ondemand

KQED.org video podcastswww.kqed.org/podcastsand via iTunes

WAYS TO LISTEN

KQED Public Radio 88.5FM San Francisco, 88.3FM Santa Rosa, 88.1FM Martinez,89.3FM Sacramento

KQED Public Radio (Comcast 960)KQED HD Radio (88.5FM & 89.3FM)Sirius Satellite

KQED Public Radio live streamwww.kqed.org/listenlive

KQED.org audio podcastswww.kqed.org/podcastsand via iTunes

Dear Members:

Whenever I hear “This program is funded by members like you,” I’m reminded of how vital our community of members and contributors is to the health of KQED and KTEH (Northern California Public Broadcasting/NCPB.) Your support makes it possible for us to offer many of our programs and services. Without you, our work would be greatly diminished.

We especially want to thank you because 2009 was one of the most challenging years our organization has experienced in a very long time. In spite of the worldwide economic collapse and ensuing recession, our members continued to be generous supporters of public media. This is a testament to the good work being done each and every day, whether through outstanding reporting on The California Report; literacy workshops for elementary school students; inspiring Heritage events that reflect the diversity of our community; or the original programming we create for television, radio, the Internet, and Education Network.

The media world is dramatically changing as audience needs shift and as media companies work to become 21st- century organizations. NCPB began this shift with the transition to digital television, which enabled us to offer more programming than ever. During 2009, we were able to help thousands of viewers prepare for this important broadcasting milestone.

2009 was also a year of organizational transition as Jeff Clarke announced his intention to retire in 2010. During the past eight years, Jeff dramatically changed KQED, increasing its geographic footprint, its financial sustainability, and its technological sophistication.

“ I’m reminded of how vital our community of members and other donors is to the health of KQED and KTEH.”

— WILLA SELDON

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The Board’s job was to conduct a robust nationwide search to identify a candidate who was fully committed to the mission of public media, and who would continue to position NCPB for success in the 21st century, while protecting its foundation as a publicly owned and funded institution.

In March, we announced the selection of John Boland as our new president and chief executive officer. John joins us from his most recent position at PBS headquarters, where he was the first chief content officer. Many of you may remember John from his decade-plus tenure as a member of KQED’s senior management team. The leadership transition is well under way, and the Board of Directors is confident that John will lead a strong, innovative KQED and KTEH into the future.

We continue to be proud of our achievements and our incredibly talented and dedicated staff, but none of this would be possible without the gener ous support of our members, donors, partners, volunteers, Board of Directors, and Community Advisory Panel, all of whom commit time, talent, and financial resources to our work. Because of them and because of you, we continue to garner recognition as one of the nation’s premiere public media organizations, and to serve as a model of innovation for our industry. Thank you.

Sincerely,

Willa SeldonChair, NCPB Board of Directors

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It is with great enthusiasm that I introduce myself as the new president and chief executive officer of this dynamic Bay Area institution. I am honored to return to KQED and Northern California Public Broadcasting after four years at PBS headquarters as the system’s first chief content officer. And I am excited to have the opportunity to expand the ways in which we can serve diverse audiences through all types of media--both traditional and new.

Our mission is clear: We exist to serve our community. For more than 50 years, KQED has provided consistently high-quality media, opening new worlds and enriching lives in the process. With digital technology, we have the opportunity to make even more of a difference. I look forward to joining with you as we work together to enhance the vision and impact of public media in Northern California.

I know you join me in thanking Jeff Clarke, who recently retired as president and chief executive officer of Northern California Public Broadcasting. Under Jeff ’s leadership for the past eight years, this organization has dramatically expanded its geographic reach and the array of content and services it provides. I am honored to succeed Jeff and will work hard to continue his legacy of innovation and excellence. Check out the slideshow accompanying this report to see the organization through Jeff ’s eyes and to hear his parting words.

As I begin my new role, I look forward to getting to know the valued members of our public media community. Your commitment to public media and your financial support for KQED are deeply appreciated. Thank you.

Sincerely,

John L. BolandPresident and CEO

“ Our mission is clear: We exist to serve our community.”

— JOHN L. BOLAND

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Over the past several years, monumental shifts in the way audiences experience content have occurred in dramatic ways, forcing traditional media companies to reexamine the way they produce and —even more important—the way they distribute content and programming. These changes are happening at such a rapid pace that many traditional media organizations have found themselves on the precipice, as distribution platforms multiply and Americans become increasingly more connected to a world of content via the Internet, mobile devices, satellite radio, and a plethora of cable channels. KQED and KTEH have embraced this quantum shift and recognize it as an opportunity to reach even more people through these new media outlets. We believe that our content should be available anywhere, anytime: viewed or listened to in the manner that best suits the audience. It is one of the reasons why KQED.org is one of the most-visited public media websites; and many of its features, like the live audio stream of KQED Public Radio, allow listeners from across the globe to connect to issues facing the Bay Area. Programs like QUEST, KQED’s multiaward-winning science and environment series, have embraced new technology in ways that truly serve the greater public. QUEST fully explores the opportunity to be multiplatform, employing new methods to connect to

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Embracing New Media

our audiences in whatever way they want, wherever they are. Going beyond its weekly television broadcast, QUEST features weekly radio reports, free educator resources, and a dynamic website that includes exclusive Web extras, Flickr photos, local science-based hikes called Explorations, and a daily science blog written by Northern Cali fornia scientists. QUEST’s Web presence remains a critical feature of the project, serving as another way to experience its television and radio programs. In a compelling example of the interplay between traditional media and new technologies, QUEST stories can also be found in places like YouTube, iTunes, Facebook, and Adobe. QUEST videos have also been embedded in stories on SFGate.com, MercuryNews.com, ContraCostaTimes.com, and other local news sites. QUEST Explorations can now be downloaded to mobile phones; and the program’s outreach to bloggers and other new media outlets has resulted in nearly four million views, or 25 percent of the audience beyond the traditional television airwaves. These innovations have made QUEST a national model. In 2011, QUEST will work to partner with seven public media organizations nationwide to produce local QUEST stories about their own communities. New media is here to stay, and KQED leads the way.

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KQED Public Television is one of the nation’s most-watched public television stations, with an average of 2.7 million viewers tuning in each week. In 2009, KQED continued to broadcast locally produced series at 7:30pm most weeknights showcasing different aspects of life in the Bay Area. Programs included the arts series Spark, which celebrated its seventh season; QUEST, KQED’s science, nature, and environment series in its third season; the fourth season of Check, Please! Bay Area, during which local diners reviewed their favorite Bay Area restaurants; and, in its 20th season, This Week in Northern California, a round-table discussion featuring journalists dissecting current affairs.

KQED and KTEH Public Television served as co-producers of the original Emmy-nominated four-part series Saving the Bay. Narrated by Robert Redford and shot in high definition, the series detailed the history of San Francisco Bay and highlighted the near-disasters and heroic efforts undertaken to protect and restore the largest estuary in the United States.

Other local productions included two independent film series: ImageMakers, a collection of internationally acclaimed short films; and Truly CA, showcasing documentaries about local, regional, and statewide issues. Some of the Truly CA films were distributed across public television stations throughout California.

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Television

KQED continued to bring high-quality productions to the national stage. Its original series Jean-Michel Cousteau: Ocean Adventures returned with two new specials: “Sea Ghosts,” about beluga whales, and “Call of the Killer Whale,” an in-depth look at orca whales. Several members of the Cousteau family appeared on national media outlets, including the Today show and The Oprah Winfrey Show, to promote the series. In “Call of the Killer Whale,” Jean-Michel recounted his involvement with orcas and his efforts to help save the life of Keiko, the whale featured in the film Free Willy. PBS selected “Call of the Killer Whale” as the foundation of Earth Day programming for 2009.

In addition, KQED served as presenting station for the national production of The Botany of Desire. Based on the best-selling work by Michael Pollan, the program examined the sophisticated relationship of man and plant through the perspective of four common, yet extremely adaptable, specimens. The Botany of Desire was one of PBS’s most-anticipated programs in the fall schedule.

1. Vice Presidential Debate 10/22. Presidential Debate 10/153. Ken Burns’s The National Parks: America’s Best Idea4. Presidential Debate 10/75. Make ‘Em Laugh: The Funny Business of America6. Masterpiece Mystery! Miss Marple7. North by Northwest (movie)8. Key Largo (movie)9. Story of India10. Jack Benny: Comedy in Bloom

KQED Presents works with independent producers to bring their programs to national audiences.

2009 Top Television Programs

• Keeping Score with Michael Tilson Thomas and the San Francisco Symphony

• Global Focus V• Joanne Weir’s Cooking Class II• Travelscope III• Open Road with Doug McConnell• Avec Eric• Roadtrip Nation VI

• Out of the Shadow of Her Mother: The Irene Joliot-Curie Story

• Forever Wild: Celebrating America’s Wilderness

• Truly CA (statewide)• With Purpose with Ken Dychtwald

(fund-raising special)• The Botany of Desire

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In 2009, KTEH addressed one of the most critical issues in its community and in the country with a landmark multimedia production, Facing the Mortgage Crisis.

A $50,000 grant from the Corporation for Public Broadcasting enabled KTEH to reach out to troubled homeowners, connecting them to vital resources in their local communities. KTEH identified and mobilized a network of 29 trusted community partners in six counties who pooled their knowledge, skills, and necessary resources to assist homeowners at risk.

KTEH produced a live studio audience call-in program with housing counselors and attorneys on-site to answer specific questions. The live program was broadcast on August 30, with many rebroadcasts throughout September on KTEH and KQED. A 30-minute version of the program was created and aired throughout the remainder of the year. The program was also dubbed into Spanish and made available to KDTV (Univision) and KTSF to serve predominantly Spanish and Asian audiences. The program also was given to other public television stations in California, and may air on V-me, the Spanish-language public television service, in 2010.

To support the program, KTEH produced spots with information about foreclosure, loan modification, tenants’ rights, rescue scams, and other issues of concern to homeowners. These spots ran through late summer and fall.

KTEH and KTEH.org created a blog with content that included a resource page, informational videos, and an interactive feature allowing visitors to post mortgage questions and receive answers from experts.

In 2009 KTEH also created a blog, Back Talk with Becca, featuring posts from Executive Director and Executive Producer Becca King Reed. The blog was designed to engage viewers in conversation and build a community around the station.

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KTEH

KTEH’s original program, This is Us, continued to profile the fascinating people in the South Bay. The oldest park ranger, one of the original Tuskegee Airmen, and a surfing pioneer were among the many noteworthy persons featured on the program. In 2010, This is Us became a weekly series.

More than 120 of KTEH’s loyal volunteers turned out to help when Antiques Roadshow came to San Jose in August 2009. Scheduled for a three-part broadcast in May 2010, the San Jose visit boasted the largest attendance in the history of the Antiques Roadshow series.

KTEH and KQET Public Television served the large South Bay and Central Coast populations with a wide array of programs that spoke to the diversity of their populations. KTEH and KQET delivered Spanish-language programming by providing V-me, a Spanish-language public television channel, as one of its digital services. In addition, KTEH produced a number of specials reflecting its community. In 2009, premieres included a 14th season of video i, KTEH’s long-running independent film and video series; This is Us, a new series that profiled remarkable individuals from the local area; and KTEH Cooks with Garlic, which enabled audience members to submit home videos online for a chance to cook their favorite garlic recipes on live television, and which received the first PBS Interactive Innovation Award.

Antiques Roadshow: SAN JOSE

1. Midsomer Murders2. Sherlock Holmes3. Masterpiece Mystery!

Inspector Morse4. Anne of Green Gables

5. Agatha Christie’s Poirot6. Ghostboat7. NOVA: Kings of Camouflage8. Keeping Up Appearances9. Antiques Roadshow

2009 Top Television Programs

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In 2009, KQED Public Radio commemorated its 40th anniversary, and continued to be one of the most-listened-to public radio stations in the country.

In addition to airing NPR, PRI, and other distributors’ content, KQED Public Radio continued its focus on issues of importance to Bay Area audiences. Programs like The California Report, Health Dialogues, The Do List, Perspectives, Forum, and Climate Watch each brought new perspectives and in-depth reporting to pressing issues. In July, KQED Radio News launched California Money, a weekday newscast about business and the economy in the state.

Digital Natives, a multimedia journalism project funded by the Corporation for Public Broadcasting, was launched on May 1 by Youth Radio in Oakland and KQED Radio and KQED Interactive. The ten-month project focused on how young Youth Radio producers used digital media to produce content and reach their Digital-Age audiences.

KQED Public Radio’s collaboration with the Center for Investigative Reporting in Berkeley supported the production of content for The California Report. This six-month experiment commenced in the fourth quarter of calendar year 2009.

KQED Public Radio pursued its exploration into new media, adding the capacity for listeners to comment on stories online, and for reporters to include slideshows and other multimedia devices with their work. Many individual programs reconceived their Web presence to reflect the proficiencies of a 21st-century media organization.

KQED Public Radio also continued to give back to its community. During radio fund-raising, a special option enabled members to give a portion of their donation to Bay Area food banks instead of receiving a traditional gift. As a result, more than 198,000 meals were served to Bay Area residents in need.

Top Radio Programs in 20091. Morning Edition,

with The California Report2. All Things Considered,

with California Money3. Forum4. Car Talk5. Weekend Edition Saturday6. Wait Wait... Don’t Tell Me!7. Weekend Edition Sunday8. This American Life

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Radio

KQED.org and KTEH.org continued to be among the most innovative and popular public media platforms. No longer just destinations for television and radio schedules, our websites provided audiences with original content that focused on life in the Bay Area. Whether listening to local author Amy Tan on The Writers Block, taking a tour of the hottest new art exhibit on Gallery Crawl, following the California budget crisis on the Capital Notes blog, or keeping up with food trends in Bay Area Bites, KQED.org had something for everyone, and you never had to leave your screen to experience it.

Launched in 2009, KQED.org’s interactive feature You Decide challenged assumptions, arguing both sides of key public affairs issues. In 2009 the project focused on the economy and included questions such as “Is now a good time to buy a home?” and “Should you spend more money to help boost the economy?” You Decide became so popular that it is now being used by public media outlets nationwide.

KQED.org also worked with KQED’s master chef, Jacques Pépin, to develop a special online home for the rich content he has created for KQED over the years. Now you can find many of Jacques’s recipes or learn his techniques with one easy click.

What got you clicking in 2009? Discover the most popular sites on KQED.org in 2009 — favorite recipes, most popular art reviews, most-watched videos, and the most-downloaded podcasts.

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Interactive

Most-Visited Pages on KQED.org1. Home page: kqed.org 2. Radio Listen Live: kqed.org/listen 3. Radio home: kqed.org/radio 4. Food home: kqed.org/food 5. TV home: kqed.org/tv

Most Popular Sections on KQED.org1. Radio: kqed.org/radio2. TV: kqed.org/tv3. Food: kqed.org/food4. QUEST: kqed.org/quest 5. Arts: kqed.org/arts

Most-Watched Videos on YouTube1. QUEST Lab: Aerogel2. Spark: Anna Maltz3. QUEST: Nanotechnology4. QUEST: Fierce Humboldt Squid5. Jacques Pépin: Simple Savers

Most-Clicked-Through Tweets1. KQEDScience: Mavericks’

announcement and QUEST’s Science of Big Waves

2. KQED: Announcement of H1N1 vaccination locations in SF

3. BayAreaBites: Saigon Street Food 4. BayAreaBites: Breakfast in SF 5. BayAreaBites: Fabulous Food

Festival event listing

Most Popular Recipes on Bay Area Bites1. Pulled Pork Sandwiches 2. Apricot Jam3. Grilled Pizza4. Meyer Lemon Ricotta Pancakes 5. Homemade Focaccia

Most Popular Arts Reviews1. Music: Lady Gaga, The Fame Monster 2. Book: Type O Negative by Joël Tan 3. Art: CCA’s MFA 2009 Show 4. Movie: Crips and Bloods 5. Movie: Mega Shark vs. Giant Octopus

Most Popular Writers’ Block Readings1. Just a Quick E-mail by David Sedaris 2. Author, Author? by David Sedaris 3. The Mistaken Variations by Trevor Allen 4. How to Survive by Laura Schadler5. Mudbound by Hillary Jordan

Most Popular Gallery Crawl Episodes1. Non-Violent Femmes (April 2009) 2. Mel Kadel: Echo Test (September 2009) 3. Landscaping (August 2009) 4. Plume (October 2009) 5. Odessa Staircase Redux

(November 2009)

Most Popular 2009 Spark Web Profiles1. Wayne Thiebaud (March 2009) 2. Vienna Teng (March 2009) 3. Kerry James Marshall (April 2009) 4. Katherine Westerhout (April 2009) 5. Contemporary Jewish Museum (April 2009)

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RIGHT

Vienna Teng:Spark Web Profiles

BOTTOM

Jacques Pépin: Simple Savers

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Education Network’s commitment to the community resulted in enormous growth in its reach. In 2009, Education Network digitized all its lesson plans and teacher resources. Teachers from all over the Bay Area and across the globe were able to download teaching guides, lesson plans, and train-the-trainer materials directly from KQED.org.

KQED’s Center for Digital Media, a division of Education Network, became a national leader in bringing new technology to classrooms. For Ken Burns’s series The National Parks: America’s Best Idea, the Haas Jr. Fund supported KQED’s work in national place-based storytelling and mapping training for station personnel and members of the National Park Service. These partnerships between the parks and public television stations helped make the series one of the most anticipated and watched of the year.

Science and environment curricula were developed for KQED’s national production Jean-Michel Cousteau: Ocean Adventures and for the KQED/KTEH production Saving the Bay. In addition, the QUEST education team worked with teachers from five regional school districts in a year-long professional development program to support multimedia and technology integration in the science classroom.

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Education Network

a film by Ron Blatman

Education Network created media-rich curricula, workshops, and events on many topics affecting Bay Area residents, including financial literacy and green-job training. Much of this material was targeted to the extensive network of English-as-a-second-language educators in the California community college system.

Reaching into communities in need, Education Network continued its literacy programs aimed at early childhood educators, with extensive activity in the Fruitvale neighborhood in Oakland and Bayview/Hunters Point in San Francisco. As part of the PBS Raising Readers program, KQED served a variety of day care and in-home care providers and pre-school educators. Additional early learning literacy activities throughout the Bay Area attracted more than 2,000 families, who learned more about PBS Kids activities and programming.

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LEFT

Clifford the Big Red Dog

RIGHT

Super Why

Black History Month • Charlotte M. Bremond,

Inter-School Math Olympics & Bay Area Regional School Scrabble Championship

• Coyness L. Ennix Jr., MD, Center for Cardiac Surgery

• Walter J. Hood Jr., Hood Design, and Mike Robinson, UGMX

Women’s History Month • Jean Murrell Adams, ADAMS ESQ • Aspen Baker, Exhale• Mary Howe,

Homeless Youth Alliance• Lieutenant Lea Militello,

San Francisco Police Department• Leslie Simon, City College of

San Francisco

Asian Pacific American Heritage Month• Doreen Der-McLeod, Donaldina

Cameron House• Caryl Ito, Pacific Asian American

Women’s Bay Area Coalition• Dean Ito Taylor, Asian Pacific

Islander Legal Outreach• Lourdes Santos Tancinco, Veterans

Equity Center of San Francisco

LGBT Month • Stuart Gaffney and John Lewis,

Marriage Equality USA • Randall D. Ehrbar, PsyD, New Leaf:

Services For Our Community • Rochelle Hamilton,

high school student

Latino Heritage Month• Juan Gonzales,

El Tecolote Newspaper • Leticia Hernandez, GirlSource • Saúl Hidalgo L., Jamestown

Community Center

American Indian Heritage Month• Lehman Brightman,

United Native Americans Inc. • Gayle Burns, Native American

AIDS Project • Cathy Chapman, Native American

Health Center • Ras K’dee, Seventh Native American

Generation, Audiopharmacy • Mary Jean Robertson,

Voices of the Native Nation

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Heritage Months

KQED

National Academy of Television Arts & SciencesLifetime Achievement Emmy Award for Business and Financial Reporting Awarded to Northern California Public Broadcasting’s chief content officer, Linda O’Bryon, founder of the pioneering business news broadcast Nightly Business Report and one of the preeminent economic journalists of our time.

Friends of the San Francisco EstuaryCommunity AwardKQED, QUEST

KQED and KTEH Public Television

Public Television Programmers AssociationProgrammer of the YearScott Dwyer

Community Health PartnershipMedia Champion of the Year – Outstanding CoverageKTEH/KQED, “Unnatural Causes: Is Inequality Making Us Sick?”

Northern California Emmy AwardsBest DocumentaryBest Musical CompositionKTEH/Rhimp Productions/Center for Asian American Media/ITVS, Bolinao 52

Historic/CulturalKQED, Spark: “San Francisco Opera – The Bonesetter’s Daughter”

Public/Current/Community Affairs – Program/SpecialKQED/Mill Valley Film Group, Global Focus V – The New Environmentalists

Interview/Discussion – Program/SpecialKQED, Check, Please! Bay Area, Alfred’s Steakhouse, Bacco, and El Tonayense Taco Truck

Graphic Arts – Graphics and Animation – ProgramKQED/David L. Brown Productions, A Span in Time

Informational/Instructional – Program/SpecialKQED, QUEST: “State of Thirst: California’s Water Future”

Radio-Television News Directors Association of Northern CaliforniaTelevision/Public Affairs Program (Div A)KQED, QUEST: “State of Thirst: California’s Water Future”

Society of Environmental Journalists Awards for Reporting on the EnvironmentOutstanding Story, Television, Large MarketKQED, QUEST: “Tagging Pacific Predators”

Society of Professional Journalists Excellence in Journalism Awards for Northern CaliforniaExplanatory JournalismKQED, Climate Watch/QUEST: “California at the Tipping Point”

KQED Public Radio

Marin Interfaith Council2009 Visionary MarinMichael Krasny, for his inspiring work as journalist and host of KQED Radio’s Forum

Society of Professional Journalists Excellence in Journalism Awards for Northern CaliforniaInvestigative ReportingSarah Varney, “Chemicals at Home - Unknown Substitutes”

Radio-Television News Directors Association of Northern CaliforniaNews Broadcast - Under 15 Minutes (Div A)KQED Public Radio, The California Report

Special News Program (Div A)KQED Public Radio, Health Dialogues: “Health Care Reform”

Religion Newswriters AssociationBest Radio Religion ReportingStephanie Martin, The Catholic Church’s role in the Proposition 8 ballot initiative vote

Fresno County Farm BureauRadioSasha Khokha, “Ag Water Technology”

New Media

Society of Professional Journalists Excellence in Journalism Awards for Northern CaliforniaNews BloggingJohn Myers, Capital Notes

Jackson Hole Wildlife Film FestivalBest New Media/Web 2.0KQED, QUEST

PBS InteractiveInnovation AwardKTEH, KTEH Cooks with Garlic

Radio-Television News Directors Association of Northern CaliforniaNews/Organization WebsiteKQED, Climate Watch: www.kqed.org/climatewatch

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2009 Awards and Recognition

Expenses

PROGRAM SERVICES

Television Production and Broadcasting 22,181

Radio Production and Broadcasting 9,107

Program Promotion 2,603

Education Network 1,319

Interactive 1,892

Total Program Services 37,102

SUPPORT SERVICES

Marketing and Development 13,521

General and Administrative 7,300

Total Support Services 20,821

Total Expenses 57,923

Trade and In-Kind Donations 2,441

Trade and In-Kind Expenses 2,387 Net Trade and In-Kind Activity 54

Revenues

Contributions and Membership Fees 32,684

Underwriting and General Grants 9,740

Community Service Grants 4,876

Other 4,113

Project Grants 5,240

Investment Income Transferred from Endowment 1,519

Bequests and Trusts 1,686

Total Revenues 59,858

16%

7%

9%

3%2%

55%

8%

23%

13%

64%

Condensed Financial Information ($000) For the year ended September 30, 2009.

Note: This condensed financial information has been derived from Northern California Public Broadcasting Inc.’s financial statements as of and for the year ended September 30, 2009. It has been audited by Hood & Strong LLP. For a complete copy of the 2009 audited financial statements, please call 415.553.2863 or email aquibell@kqed.org.

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VolunteerThrough their work on fund-raising drives, volunteers make it possible to raise millions of critical dollars every year. Volunteers are also involved in docent services, special events, administrative support, and Education Network community outreach. Working individually or as part of a group, volunteers are the station’s personal connection to the Bay Area community. For more information on becoming a volunteer, call 415.553.2153.

There are many ways to help KQED and KTEH fulfill their mission of community service.

MembershipMore than 200,000 loyal people from the Bay Area and beyond actively support KQED and KTEH through their annual membership. Members help KQED and KTEH produce, acquire, and present quality programming and provide educational services. They also provide a stable source of revenue to support day-to-day operations as well as the development of future programs. 415.553.2150408.795.5411

KQED and KTEH celebrate the generous volunteers and donors who are instrumental in helping us provide outstanding and innovative programming and services for the people of Northern California and beyond. The individuals, corporations, and foundations that contribute to our stations and programs help us enrich lives, inspire minds, elevate the spirit, and celebrate our community’s diverse perspectives.

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The Signal Society is a special group of donors who annually contribute $1,500 to $9,999. This generous and vital support ensures that KQED and KTEH can continue to present the highest-quality programming and educational services for the people of Northern California. Signal Society members enjoy lending library privileges, invitations to small events with public broadcasting personalities, information about upcoming programs, and other benefits that help enrich their experiences with KQED and KTEH.415.553.2300408.795.5417

The Producer’s Circle recognizes donors making annual contributions of $10,000 or more. Dedicated Producer’s Circle investors provide operating support that serves to strengthen our core programs and services, and they lead the way in helping to fund our initiative to expand local production. In turn, Producer’s Circle donors enjoy enhanced recognition and benefits, including invitations to intimate events with public broadcasting personalities.415.553.3375408.795.5410

Leadership Circle membership is offered to donors who contribute $150 to $1,499. The ongoing support of these members helps ensure the public broadcasting services enjoyed by all residents of Northern California. Leadership Circle members are offered a variety of benefits, including previews, receptions with public broadcasting personalities, and behind-the-scenes activities. 415.553.2345

Foundation and Government Support 415.553.3318

Corporate Support 415.553.2388

Business Partners415.553.2885

Matching Gifts415.553.2150408.795.5411

Additional Ways to Support Local Public MediaThe Jonathan C. Rice Legacy Society recognizes those visionaries who have thoughtfully provided for NCPB’s future by making a planned gift. Legacy gifts are made through a will or living trust, charitable gift annuity, charitable trust, retirement plan, or other planned gift. 415.553.2230408.379.5400

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RIGHT

James Brown and Michael Tilson Thomas, Keeping Score

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Jeff Clarke, NCPB’s former president and CEO, retired in March 2010. Before he left, Jeff shared some parting thoughts with us about the future of public media and why KQED and KTEH are models for the system.

Watch slideshow at www.kqed.org/jeffclarke.

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