reporting in oracle eloqua
TRANSCRIPT
Oracle Marketing Cloud User Group
Reporting in Oracle Eloqua
Minneapolis | September 27, 2016
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Trent Haun Manager - Analytics & Integration 763.515.2269 [email protected]
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Tricia Duncan Analytics Consultant 763.515.4919 [email protected]
MEET THE TEAM
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TODAY’S AGENDA
• Timeline • Comparison good-to-knows • Suggested action plan for transition
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Future World: Facts About Future State
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• When to consider outside reporting • Suggestion options • How to get started
Out of this World: Beyond Eloqua's Native Reporting Options
• Operational reports • Insight • Analyzer
Current World: Overview of Reporting Today
Questions/ Discussion
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CURRENT WORLD
Overview of Reporting Today
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CURRENT WORLD Overview of Reporting Today
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Insight
•Out of the Box
• Reports
• Dashboards
•Pros and Cons
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CURRENT WORLD Overview of Reporting Today
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Analyzer
• Customizable
• Reports
• Dashboards
• Pros and Cons
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FUTURE WORLD
Facts About Future State
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FUTURE WORLD Facts About Future State
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OBI : Oracle Business Intelligence
• New Reporting Tool
• Not stand alone
• Same data warehouse
• Currently in Controlled Availability
• GA in 2017
• Oracle is working on best practices
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FUTURE WORLD Facts About Future State
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OBI Homepage
Folder Structure
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FUTURE WORLD Facts About Future State
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Analysis Interface
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FUTURE WORLD Facts About Future State
Pros • Same data structure (also a con?) • More visibility into the data model • Significant amount of time to adjust • Talking to customers about best
practices (100 in beta) • New/modern user interface • Thorough documentation • Same type of users as Insight:
Reporters and Analyzers • More intuitive interface - but still
drag and drop system • More visibility into the data model • More/better support • More straight forward with what
you can and can’t do with custom reporting
Cons • Custom reports will need to be
rebuilt • Limited beta preview • Limited data structure • Limited visualizations • Same out of the box reports • Same limited function/ calculations
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FUTURE WORLD Facts About Future State
Provided XML and SQL
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FUTURE WORLD Facts About Future State
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Gartner’s Magic Quadrant
G2 Crowd Grid
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OUT OF THIS WORLD
Beyond Eloqua's Native Reporting Options
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OUT OF THIS WORLD Beyond Eloqua's Native Reporting Options
• What data can you take out of Eloqua?
• Activity
• Contacts
• Accounts
• Object Metadata (Campaigns, Email Assets, etc.)
• Custom Object Data
• How can you get it out?
• Query the Eloqua Bulk API (partner with IT)
• Data Transporter Apps (talk with us after!)
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OUT OF THIS WORLD Beyond Eloqua's Native Reporting Options
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• Why?
• Build your own models (Custom attribution, etc.)
• Blend with other data sources (CRM, Social, Finance…)
• Build your own visualizations, view trends over time
• Historical record (>25 months for long term analysis)
• Unleash your analytics team (or hire one :) )
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OUT OF THIS WORLD Beyond Eloqua's Native Reporting Options
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OUT OF THIS WORLD Beyond Eloqua's Native Reporting Options
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Discussion
