Representation of an Event: Case Study #1 DAILY EXPRESS COVERAGE OF MANDELA’S FUNERAL

2014

CASE STUDY 2

http://www.express.co.uk/news/world/448818/World-bids-Nelson-Mandela-a-final-farewell-at-state-funeral-in-his-hometown

PART 1: IDEOLOGY

Ideology Q1. What is the media text’s opinion about this event?

Ideology Q2. How do you know what the media text thinks about this event?

Ideology Q3. Give evidence of OPINION within this media text.

Ideology Q4.Give evidence of ANY BIAS within this media text.

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Representation of an Event: Case Study #1 DAILY EXPRESS COVERAGE OF MANDELA’S FUNERAL

2014

PART 2.Discuss HOW the event has been represented using PRIMARY and SECONDARY codes. Make notes on the following.

PRIMARY (everyday) codes SECONDARY (media specific, technical) codes

i. What LEXIS (language) is used to represent this event?

i. How is LIGHTING used to represent this event?

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Representation of an Event: Case Study #1 DAILY EXPRESS COVERAGE OF MANDELA’S FUNERAL

2014

PRIMARY (everyday) codes SECONDARY (media specific, technical) codes

ii. What CLOTHING is shown to represent this event?

ii. What LAYOUT is used to represent this event?

iii. How are COLOURS used to represent this event?

iv. How is non-verbal communication (NVC) used to represent this event?

iii. What FRAMING and SHOT SIZES have been used to represent this event?

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Representation of an Event: Case Study #1 DAILY EXPRESS COVERAGE OF MANDELA’S FUNERAL

2014

PART 3.

Discuss the process of MEDIATION in this media text representation.

SELECTION and CONSTRUCTION REJECTION

1. What has been SELECTED to be INCLUDED in the representation of this event?

1. What has been left out of the representation of an event?

2. What IMPACT can this selection have upon the audience?

2.WHY has this information or coverage been omitted from the representation in your view?

3.How might the audience feel about the event based upon what is shown?

3. How might the audience feel about an event as a result of what is left out of the media text?

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Representation of an Event: Case Study #1 DAILY EXPRESS COVERAGE OF MANDELA’S FUNERAL

2014

PART 4.

The MAIN FOCUS of the representation.

Main focus Q1. What is the main focus of this news report? What stays in your mind afterwards?

Main focus Q2. Consider the main image and headline.

PART 5.

The role of opinion leaders who have the power to influence the audienceto think a certain way about the event.

Opinion leaders Q1. Which opinion leaders give their views of this event in this media text?

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Representation of an Event: Case Study #1 DAILY EXPRESS COVERAGE OF MANDELA’S FUNERAL

2014

Opinion leaders Q2. Why do you think their views were included in the representation of this event?

PART 6.

The Audience

Audience Q1. Are the audience’s reactions this event included in this media text? If so, in which format?

Audience Q2. Why would the audience’s reactions be included?

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