event express 360⁰
TRANSCRIPT
Event Express 360⁰
Mary Davis, Danielle Hassard, and Nija Taylor
Mission StatementO“Event Express 360’s mission is
to safely transport hardworking college students with an affordable exciting escape from their day to day routine, with transportation to sporting events, concerts, and weekend activities.”
SWOT Analysis
Affordable, Convenient, Responsible Liability, School Breaks
Expand into other markets, new territories, grow
business, overnight events,
Legal repercussions, threat of substitutes,
Target MarketO Berks County College Students
O Albright, Alvernia, Penn State Berks, RACC
O Age 18-22
O Annual Income less than $20,000 a year
O Enjoy sporting events, concerts, and lively atmospheres
Competition AnalysisO Taxi Services
O Albright’s SGA Shuttle
O Bus services: Greyhound, Beiber, etc.
O DD’s (free)
Competitive AdvantageO Affordable transportation
O Taking college students to the events that they want to go to
O No other transportation service like this
Marketing Objectives/ GoalsO Over the next 5 years, we want to
expand into 3 new counties
O If the demand becomes great enough we may expand our services for use by residents of surrounding areas rather than just college students. And we may offer more activities throughout the year.
StrategyO Product differentiation
O Positioning – Berks County, Reading PA
O Distribution
O Promotion – Print Ads, Internet Ads
O Branding
Marketing ActivitiesO Print Ads
O Flyers
O Discount cards
O Referral dollars
O Event suggestion Contest
Business Analysis and Financials
Breakeven Analysis
Fixed and Variable Costs Year 1 Year 2Raw Costs 73,145.00$ 60,000Employee Costs 37,161.00$ 39000Total Costs 110,306.00$ 99,000
Projected Market Revenue Year 1 Year 2 (10%) Year 3 (15%) Year 4 (12%) Year 5 (15%)204,525.00$ 224,977.50$ 235,203.75$ 229,068.00$ 235,203.75$
Total Revenue 204,525.00$ 224,977.50$ 235,203.75$ 229,068.00$ 235,203.75$
Profit Year 1 Year 2 Year 3 Year 4 Year 5Revenue 204,525.00$ 224,977.50$ 235,203.75$ 229,068.00$ 235,203.75$ Expenses 110,306.00$ 99,000 99,000 99,000 99,000Total Profit 94,219.00$ 125,977.50$ 136,203.75$ 130,068.00$ 136,203.75$