re:publica, may 2012
DESCRIPTION
My presentation at re:publica, Berlin, May 3TRANSCRIPT
re:publica
www.15inno.com
15inno by Stefan Lindegaard at LinkedIn Groups
Twitter: @lindegaard
Google+: Stefan Lindegaard
Get the book for free on
15inno.com!
Social media is about connecting the dots
Innovation is about connecting the dots
We have no choice!
Develop the right conditions and framework
Be competitively unpredictable
Change how we innovate
“…a philosophy or a mindset that they should embrace within their organization.
This mindset should enable their organization to work with external input to the innovation process just as naturally as it does with internal input”
- Making Open Innovation Work, 2011
Credit: OVO Innovation
Directive, invitational Directive, participative
Suggestive, invitational Suggestive, participative
Instructions
Invitations
Directed
None
Relatively few “Everyone”
Supplier Summits, Entrepreneur Days
Partnerships, alliances, consortia, networks
It’s just innovation!
FMCG PHARMAMEDTECH
Cycle time, money, IPR and conservatism
Key role is to facilitate, integrate
Networking, communication skills
Holistic view: Go beyond products
Internet and social media are key drivers for open innovation
Internet and social media are key drivers for open innovation = it effects everyone!
SAP, IBM and Psion taps into communities
Sanofi-Aventis got 4-5 years of ideas in six months
Whirlpool, GSK on LinkedIn
@CarlosHaertel, @johnCEOatPsion
Broadcasting – not only outcomes
Identify people, business intelligence
Idea generation, feedback loops
Better access, interaction with customers
What’s in it for me?
Purpose is not defined!
Too many digital visitors; few residents!
More questions than answers!
Direction, training and time
What could happen if everyone innovates together?
Are we really open with open innovation?
Let’s stay in touch!
www.15inno.com
15inno by Stefan Lindegaard at LinkedIn Groups
Twitter: @lindegaard
Google+: Stefan Lindegaard
Get the book for free on
15inno.com!