reputation in the digital age
TRANSCRIPT
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REPUTATION IN THE DIGITAL AGEONLINE & OFFLINE CONSIDERATIONS
@jessflynn
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Source: DOMO
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“WHAT IF ANDY WARHOL HAD IT WRONG, AND INSTEAD OF BEING FAMOUS FOR 15 MINUTES,
WE’RE ONLY ANONYMOUS FOR THAT LONG”- Juan Enriquez
Source: Biography
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OUR DIGITAL TATTOO
Source: TEDxVienna
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DIGITAL IMMORTALITY
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WHAT IS THE STORY
THAT YOU ARE SHARING?
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WHAT SELF ARE YOU SHARING?
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WARNING: OVERUSE
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YOUR AUTHENTIC SELF
• What do you believe? • What do you stand for? • What are your values / non-negotiables? • What are your strengths? • What are your weaknesses?*
(*the ones you’re willing to own up to)
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WHAT WILL YOUGO TO BATTLE FOR?
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EVERYONE
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“YOUR BRAND IS WHAT OTHER PEOPLE SAY ABOUT YOU WHEN YOU’RE NOT IN THE ROOM”
- Jeff Bezos
Source: Biography Source: Huffington Post
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YOUR BUSINESS CARD
Source: MassiveAlliance
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YOUR BUSINESS CARD
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WHAT DO YOU DO?
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WHY DO YOU DO IT?
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“PEOPLE DON’T BUY WHAT YOU DO; THEY BUY WHY YOU DO IT”
- Simon Sinek
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…to create and share
stories that matter.
RED SKY’S ‘WHY’
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…to be a seed sower for
connections and ideas.
MY ‘WHY’
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Re-shares content from brands, peers, organizations, employers, colleagues, or influencers.
AMPLIFIER
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Seeks and responds to questions and queries - strives to be a resource and solution provider.
RESPONDER
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Starts conversations with connections, other influencers or peers.
CONVERSATIONALIST
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Seeks out information and sources, picks out the best stuff, summarizes it and shares it.
CURATOR
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Creates, builds, makes and publishes content to be shared.
CREATOR
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“TODAY, POWER IS GAINED BY SHARING KNOWLEDGE, NOT HOARDING IT.”
- Dharmesh Shah
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SHARE WITH PURPOSE
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A MEDIUM IS NOT A SUBSTITUTE FOR A MESSAGE
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BEWARE THE ECHO CHAMBER
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CAUTIONS
• Assume our online activity is anonymous • Believe social networks are an extension
of conversations • Copy and paste without references • Undervalue (& underestimate) our
personal data
Source: ZDNet
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KNOW YOUR SETTINGS
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BE AWARE OF WHAT YOU SHARE
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Caution: Do. Not. Lie.
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Caution: Unprofessional Behavior
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OUR BRAND IS OUR PEOPLE
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CREATIVITY
EMPATHY
EMOTION
JUDGMENT
IDEAS & IMPACT
WHAT WE’RE LOOKING FOR
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ONLINE BRAND OPPORTUNITIES
• Google yourself regularly. Seriously. • Reserve your name on all social channels
• Check Knowem • Be consistent in your profiles
• Name, *photo, key words, headline, bio • Have a professional photo on professional sites • Set up automatic notifications for tags,
comments, shares, etc. on any of your profiles. • Share with purpose
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YOUR BIO = YOUR STORY
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Tip #2: SummaryYOUR BIO = YOUR EXPERTISE
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3
An ideal summary captures your career experiences, then speaks to your current role concisely and meaningfully.
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ASK FOR IT, OWN IT, SHARE IT
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CHANNELS TO CONSIDER
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CHANNELS TO CONSIDER
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SHARE WITH THOUGHT
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SHARE WITH PURPOSE
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#SELFIE
BEWARE OF S.O.S.
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#SELFLESS
WHY NOT
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“Is your digital life reflective of your best self, your authentic self?”
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WHAT ARE YOU LEAVING BEHIND?
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WHAT ARE YOU DOING WITH THE POWER IN YOUR HANDS?